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On paper the Digital kit It doesn’t seem a bad idea. The government’s proposal, managed by Red.esgrants a series of subsidies to facilitate the “digital transformation” of SMEs and freelancers. Or what is the same: that small businesses and people “in self -employment” can for example have their website, their online store and even access the subsidy of a macbook air m4 that seems to leave “free”. Except that it does not go free. Not much less. Subsidies for digital transformation The program, promoted by Red.es and the Ministry for Digital Transformation and Public Function, aims to “digitize” SMEs and adapt them to new times. Source: Red.es Financing comes from the Next Generation EU program of the European Union, and to start it up they were established different segments of beneficiaries that depended on the size of the SMEs or whether you were autonomous. The calls for almost all segments have been ending over the last months, but there is one that remains active: that of segment III, dedicated to SMEs from zero to three employees and also autonomous. The maximum amount of the subsidy for this segment is 3,000 euros, and is divided into two items. The first, with a subsidy of up to 2,000 euros can be used to commission the development of a web page (“basic internet presence”) or an online store (“Marketplace”). The second, which is becoming a claim on social networks, is a subsidy of up to 1,000 euros for the acquisition of a “safe job”which normally translates into a PC or portable. An important detail here: you can not ask for only the computer for the computer, and this can only be requested as a complement to the subsidy for the website or online store mentioned above. To access the program and get those “digital bonds” of up to 3,000 euros the process, explained in a PDFIt is theoretically simple. Just access the web accelerapyme.escomplete a “self -diagnosis test” and request help Digital kit through the form of the Red.es electronic headquarters. From there we will have to get in touch with a “digitizer agent”which will be the intermediary through which this “digital transformation” of our business is carried out. It is they who provide us with services (or manage that a third party provide them) and that they also take care of the acquisition of the famous portable of 1,000 euros. It is possible to become one of these digitalizing agents through the aforementioned Electronic Headquarters of Red.es, and In another guide in PDF It explains how to log in. A digitizer agent tells us the reality of the digital kit program As we say, on paper everything seems correct, but in practice the digital kit program has become a source of controversy that affects both parties, both those who have asked for those subsidies and to those who have managed them. To know from within what is happening we have talked to Pablo F. Iglesiasfounder of the consultant Cyberbainers that among other things achieved homologation for the digital kit. He has suffered the “small print” of this project as well as a service provider as a couple of a person who requested them. After this time offering their services, he tells us how his feeling is that there were “too many used who have seen in the program a quick business opportunity.” It is a message that others have shared such as Jaime Gómez-Obregón, which explained in x How a microenterprise “sold” hundreds of digital kit projects by subcontracting websites to freelancers in South America, which ended up promoting “Business models of using and throwing”. Iglesias also indicated how there have been large companies that They have taken advantage of the program to capture new customers as part of your service offer. In both cases the impact has been mostly negative. There are many the Complaints in social networks that They speak of Scams Related and how it has been seen that frequently the quality of the web pages or online stores created was very low, they were often “clones” of other web pages with minimal modifications that did not justify the 2,000 euros of the subsidy. For churches there is another additional problem: “Although they grant, for example, 6,000 euros to your company, the categories are limited to maximum expenses. Insufficient expenses to provide a service of twelve months, which encourages, by the structure of the subsidy itself, that the quality of the service is very but very low … or an economic agreement is reached outside the digital kit contract.” Iglesias himself explained that with 2,000 euros it is practically impossible for someone to “make you a professional website, give you basic services of backups, maintenance and monthly SEO work for 12 months.” Even so, he emphasizes, this program has caused the foam “alleged marketing agencies that They are dedicated to riding clonic WordPress With free templates in an afternoon, financing with the digital kit. “Although these pages do not position well in front of the competition, in the eyes of the program they have fulfilled the work,” and as the type client to which they van do not understand anything in the digital world, because it cooks. “ Free laptop myth In recent days we have started to see frequently on social networks like Tiktok Publications of accounts that They talked of The easy What was it get a macbook air m4 “free” subsidized by digital kit. But all these messages are misleading advertising, since although the digital kit program subsidizes these teams, who want to take advantage of this option will have to be very attentive to the small print. To start, because That subsidy does not cover VATand here Iglesias points to how “the state always wins.” To get the laptop we have to ask both the subsidy of 1,000 euros for the “safe job” and the 2,000 euros for the creation of a website or, as many of those ads sell, the start -up of … Read more