Spanish scientists have created a material that swallows 99.5% of light. And it is great news for renewables

At first glance they look like invisible needles, thin to the extreme and tiny like a thousandth of a human hair. A group of Spanish researchers has created ultra-black nanoneedles that absorb up to 99.5% of the solar radiation they receive, a record figure that not only sets an optical record, but will increase the efficiency of solar thermal plants. Made in Euskadi. The discovery comes from the Thermophysical Properties of Materials group at the University of the Basque Country (UPV/EHU). There, the researchers have designed a surface composed of copper cobaltate nanoneedles—a mixed oxide of copper and cobalt—with exceptional optical properties. Its ultra-black tone and its resistance to humidity and high temperatures make it ideal for solar tower receivers. According to tests, the material achieves an absorption of 99.5% of sunlight, surpassing black silicon (95%) and carbon nanotubes (99%). “We are looking for ultra-black materials for more efficient solar towers,” noted researcher Íñigo González de Arrieta. A change for solar energy. In concentrating solar thermal power plants (CSP), hundreds of mirrors reflect and concentrate sunlight towards a central tower. There, heat is used to melt salts that retain thermal energy and allow electricity to be generated even when the sun has already set.The key is to take advantage of each photon: if the receiver material reflects part of the light, that energy is lost. And this is where the new nanoneedles come into play. Until now, the most used material was black silicon, with an absorption level of 95%. The new nanoneedles, on the other hand, could raise that figure significantly and, with it, make solar thermal energy, one of the most promising clean sources in countries like Spain, more competitive and profitable. Beyond the blackest black. Carbon nanotubes seemed unbeatable: dark as a vacuum, capable of trapping almost all light. But they had an invisible enemy: the heat and humidity deteriorated them quickly. The copper cobaltate nanoneedles, developed by the Basque team, endure what their predecessors could not. They withstand temperatures above 700 degrees without losing effectiveness and, in addition, they are more stable. In solar towers, that difference can translate into more energy and less maintenance. A real impact. Dr. Renkun Chen, from the University of California, San Diego, is collaborating with the Basque team and the United States Department of Energy to study the feasibility of applying nanoneedles to industrial solar plants. “We observed that these nanoneedles performed better than the carbon nanotubes used until now, and that their performance increased when coated with zinc oxide,” Chen explained.. However, González de Arrieta himself clarifies that there is still some way to go: the next pilot-scale tests will determine if the process is economically viable and if the material can be produced industrially without losing its optical properties. Darker, brighter. Ultrablack nanoneedles are an example of how nanotechnology applied to energy can have a direct impact on global sustainability. The UPV/EHU team plans to continue developing new compounds with better thermal and optical conductivity, designed to withstand the challenges of future solar towers. Promoting this renewable energy offers many advantages: it is totally clean and can also be used when the sun does not shine,” recalled González de Arrieta. And if everything goes as expected, the future of solar energy could be, paradoxically, darker than ever. Image | Flickr Xataka | In the midst of a trade war, there is a battle that China has already won: that the world depends on its new energy

You can now pre-purchase the new OPPO Find X9 Pro: if you do it before its launch, you get a great gift

After a few turbulent years in issues related to patents, it finally seems that OPPO has overcome any problems with its latest mobile launches. The next generation is just around the corner and some stores like MediaMarkt have not wanted to miss the opportunity to offer the odd gift: if in the store we reserve the OPPO Find X9 Pro by 1,299 euroswe take a OPPO Watch X2 as a gift. Several things are worth mentioning: OPPO’s new mobile will be launched on November 6. He OPPO Watch It is a smartwatch that is rated at 349 euros. If we reserve the OPPO Find X9 for 999 eurosInstead of a smartwatch we take a tablet OPPO Pad SE valued at 199 euros. 7,500 mAh battery and 200 MP telephoto He OPPO Find X9 Pro He is the older brother of OPPO Find X9 and it turns out to be a very interesting bet within the high range thanks to the fact that it has a very complete technical sheet. First of all, it incorporates a screen 6.78 inch AMOLED which offers a resolution of 2,772 x 1,272 pixels and a refresh rate of 1 to 120 Hz. {“videoId”:”x9stoa4″,”autoplay”:true,”title”:”OPPO Find X9 Pro Teleconverter Video”, “tag”:””, “duration”:”28″} Internally it mounts the processor MediaTek Dimensity 9500 along with 16 GB of RAM and 512 GB of internal storage. And if those are good figures – which they are – be careful with your battery: 7,500 mAh with 80W fast charging, 50 MP wireless charging and 10W reverse wireless charging. It is also worth mentioning that the new OPPO Find 200 MP 3x telephoto. To this we must add that it is compatible with a kit to attach a lens to the mobile phone. In Compradicción Forget the Quechua fleeces: Decathlon has just presented the best substitute at a discounted price in its sales You may also be interested Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images |Alejandro AlcoleaOPPO In Xataka |The best mobile phones (2025), we have tested them and here are their analyzes In Xataka |The best quality-price mobiles (2025). Their analyzes and videos are here (function() { window._JS_MODULES = window._JS_MODULES || {}; var headElement = document.getElementsByTagName(‘head’)(0); if (_JS_MODULES.instagram) { var instagramScript = document.createElement(‘script’); instagramScript.src=”https://platform.instagram.com/en_US/embeds.js”; instagramScript.async = true; instagramScript.defer = true; headElement.appendChild(instagramScript); – The news You can now pre-purchase the new OPPO Find X9 Pro: if you do it before its launch, you get a great gift was originally published in Xataka by Alberto Garcia .

OpenAI has turned ChatGPT into mainstream AI. In the business world the game is being won by its great rival

Anthropic is nowhere near as well-known as OpenAI, but its AI model, Claude, is gaining traction almost unnoticed. Perhaps because he is doing it in a somewhat more opaque sector like that of companies. at least like this I pointed it out this summer a study by Menlo Ventures that certainly paints an interesting picture for this corporate AI war. Overtaking on the right. The data of that company venture capital companies reveal that at the beginning of 2023 OpenAI dominated the business segment with its AI models: it had a 50% share, when Anthropic barely had 12%. In July the situation had changed radically, and while OpenAI had reduced its share to 25%, Anthropic had managed to grow it to 32%. Source: Menlo Ventures. Companies bet on Claude. According to data from OpenAI itself, the company already has 800 million users. A small part of them already use a paid subscription, and that has allowed annual revenue to rise to $13 billion by 2025. Of them, 30% come from companies. Anthropic itself points out that revenues in 2025 will be about 5,000 million dollars – although they may end the year with 9,000 – but 80% of them come from business clients, whose number now amounts to 300,000. The difference is notable. The programmers, protagonists. The Menlo Ventures report further argues that there is one type of professional user that is especially important in those numbers: programmers. In fact, Anthropic’s market share among developers is 42%, while OpenAI’s is 21%. A priori and according to this data, the developers’ preference is clear: they like Claude more than ChatGPT—and specific products, Claude Code and OpenAI Codex—when it comes to programming. Source: Menlo Ventures. Companies pay more easily. This reality seems to make it clear that for business users the benefits seem to be clearer and that is why companies do not seem to have qualms when it comes to paying for subscriptions to these AI models. Not only in programming, but for example in legal or administrative departments is where ChatGPT or Claude can improve productivity and save work for professionals, who pay to be able to use these options without the limitations of free plans. Even Microsoft signs up. Anthropic’s reputation is making companies traditionally linked to OpenAI also want to start betting on its models. This is what happened with Microsoft, which in September announced that Claude would be available in the Copilot suite in addition to ChatGPT. Meanwhile, OpenAI conquers the ordinary user. OpenAI’s approach is quite different. Although it obviously has part of its business focused on companies, its latest movements are very focused on attracting the largest possible number of users. The launch of Sora 2 and its social network Sora, and the recent presentation of the ChatGPT Atlas browser – which of course can also be used by professionals – indicate this. But. The data that puts Anthropic in this excellent position among companies comes from the Menlo Ventures study, but this company is an interested party because one of the startups in which it has invested is precisely Anthropic. Not only that, it is a common criticism among Anthropic users that their models are comparatively more expensive than those of competitors like OpenAI. These conclusions from the Menlo Ventures study may therefore be subject to suspicion. Image | Fortune Brainstorm Tech 2023 In Xataka | Anthropic has seen what OpenAI is doing with its circular financing and has decided that you only live once

accelerate the ‘Great Wealth Transfer’

With the price of housing approaching to the peaks of the brick bubble and the savings capacity of households seriously limitedyounger Spaniards are opting for a key key to becoming owners of their own home: donations from parents to children. They show it clearly the latest data of the General Council of Notaries (CGN), which reflect that intergenerational transmissions of homes have skyrocketed in Spain. And it doesn’t look like the trend is going to stop. What has happened? That donations and inheritances are gaining weight in the Spanish real estate market. Nothing surprising if we take into account the aging of the country, the increase in housing prices and the difficulties with which (even despite the cheaper credit) are the youngest when they consider buying a house. In other words: the elderly choose to come to the aid of their children, nephews or grandchildren to clear their access to real estate agencies. It is not a new phenomenon (we have been talking about it for a long time). the ‘great transfer’ intergenerational wealth), but that does not stop it from being striking. Especially when data is published that helps to dimension it, something that the General Council of Notaries has just done in a report in which he reveals that housing donations have skyrocketed in recent years in our country. So much so that in his opinion they are already (along with inheritances) key levers for access to housing. Have they grown that much? The data from the General Council of Notaries (CGN) are clear. According to its latest sector report, in 2024, 54,735 homes were donated in Spain, 68% more than in 2017. In fact, if the series of the last eight years is analyzed, 2024 was the second largest record, only surpassed by 2021. And the trend seems to continue in 2025. During the first half of the year the group registered around 27,000 donated homes. In parallel, the number of house inheritances remains more or less stable. In 2024, 403,854 were counted, a very similar figure (with slight fluctuations) to that of recent years. Are they important figures? Yes. And it is better understood when put in the context of the real estate market, something that the notary school itself does. “The number of inherited homes in 2024 and the number of donated homes would together be equivalent to 64% of the home purchase and sale operations registered in that same year,” points out the CGNwhich emphasizes the drift of donations. “The number of inherited homes has remained fairly stable, while the number of donated homes almost doubled between 2017 and 2024.” Not only that. The notaries also emphasize that the stability in the flow of inheritances and the resounding increase in donations contrasts with a more oscillating pace of purchases and sales. And that general framework does not seem to be changing in the short term. “The most recent data for the first half of 2025 show that in this period 202,923 homes have been inherited and 26,923 donated. These two figures together would correspond to 60% of the number of sales between January and June of this year (380,144).” remember the General Council. How do notaries value it? The group does not limit itself to presenting figures. It also slips in the occasional interpretation that points in a clear direction: given the progressive rise in housing prices and the low saving capacity of young people, “intergenerational property transmissions” have been gaining weight. “In this framework, donations and inheritances are consolidated as instruments of access to housing and family redistribution of resources, and here the group of people over 65 years of age takes center stage,” reflects the CGN. After recalling that in general acts related to donations have skyrocketed by 127% between 2017 and 2024, the notaries explain that the growth is largely explained by donors between 55 and over 65 years old. “Inheritances and especially donations seem to show signs of becoming a key access channel for younger generations,” apostille. “Population aging predicts great wealth transmission in the coming decades, whether through donations or inheritances.” Is housing only donated/inherited? No. The notarial report reflects a general increase in donations, not just those involving houses. And that is an important nuance. As was already advancing in February The Countrythe volume of transmissions reached a record last year and a large part of them focused on cash, money that goes from the pockets of mothers and fathers to that of their children to make it easier for them to pay for a home or pay for a mortgage. “There is everything, from donations of 10,000 euros to others of 300,000, but the most common thing is to find figures close to 30,000 or 40,000, which can be used to pay for the entrance fee,” explained María Teresa Barea, spokesperson for the CGN. “We see that those parents who have some liquidity available donate part of the money to their children for the purchase or down payment of the house, but also to start a business.” Are there more factors? Yes. The increase in donations is explained by the increase in the price of residential m2 (it has shot up 15.3% in the last year according to Idealista), the low savings capacity of young people and the difficulties in accessing the real estate market; But another key factor also influences: taxation. In fact CGN data show variations between regions in the total number of homes donated that are not explained by population differences. Images | Ansar Naib (Unsplash) and General Council of Notaries In Xataka | Houses are so expensive in the Balearic Islands and the Canary Islands that they are expelling even Germans and British people from the market.

the new great vein of the luxury market

If there are wine lists, if there are sommeliers specialized in liquor, if there are people willing to spend hundreds of euros on bottles of whiskey, vodka or a good Port… Why wouldn’t exactly the same thing happen with water? It may sound strange if we take into account that water is (by definition) a “tasteless” liquid, but for some time it has been encouraging a premium market that already aspires to mobilize more than 56 billion of dollars in just a few years. Curiously (or not) the phenomenon coincides with a complex scenario for alcohol, which suffers a particular crisis among the new generations. Premium water? Exact. Water is by definition (at least for the RAE) a “clear, colorless, odorless and tasteless” liquid, but that does not mean that all waters are identical. In the same way that not all wines, whiskeys, vodkas or beers are. And the proof is that in recent years a powerful, growing and, above all, lucrative premium H2O market has been taking shape. It may not be particularly well-known or as widespread as the wine or beer market, but a quick search comes in to see if it is. in full expansion global. And that Spain does not remain alien to the trend. Is it that obvious? Yes. And no. The demand for premium water is still light years away from that of other drinks, but it has been gaining followers and making its way into the market for some time. Good proof is that in recent days media outlets such as the Americans have dedicated reports to him. The Wall Street Journal and Foxthe British Guardian or the south korean The Chosun Daily. They talk about bottles ranging from 11 to 95 dollars (in reality there are bottles a lot much more expensive), restaurants with extensive H2O menus or sommeliers specializing in water. Are there figures? Yes. As a figure always says more than extensive explanations, it is good to take a look at the study ‘Premium Bottled Water Market’published in February by the Research & Markets platform. It contains some data that gives an idea of ​​the scope and, above all, the projection of the global market for what are considered ‘delicatessen waters’. According to its authors, last year it was close to 36.2 billion dollars and the forecasts call for it to continue growing at a compound annual rate of 7.5% until it exceeds 56 billion in 2030. What’s more, in a report dedicated to the demand for premium waters in the United States, Natasha Dangoor, of The Wall Street Journalexplains that right now there are some restaurants already billing $100,000 annually through the sale of water. Specifically, the business newspaper cites a restaurant in Los Angeles that offers its clientele an extensive menu that includes liquids bottled in places like Australia or Armenia and sold for $11 or $13. Of course the place also offers tap water from Los Angeles at no cost. Is it something widespread? Although the analysis from Research & Markets show a clearly rising market that is still far from other more conventional ones, such as wine, whiskey or beer. According to WSJin the entire United States there are only a dozen restaurants that offer a water menu as such, although experts already predict that this number will probably grow little by little. There are similar premises in Italy, Denmark, the United Kingdom or Spain. In fact Wall Street Journal place here (more specifically in Galicia) the business with the most extensive water menu in the world. The restaurant in question is called O Lar do Leitónis located in Ourense, and for years was already presented as the establishment of its type with the largest supply of water bottles on the entire planet. You don’t have to imagine it. His full menu of H2O can be consulted online. Do you only go to restaurants? At all. The fever for premium waters does not only affect hoteliers. There are also sommeliers, platforms specialized and international competitionslike the one recently held in Atlanta (Georgia, USA), where more than a hundred waters from 35 countries competed for the title of best water. Those responsible for issuing the ruling? Judges capable of appreciating aspects such as the aroma or taste of different types of water, no matter how much the RAE insists on define the liquid as an odorless and tasteless substance. The market has reached a sufficient level of maturity to have already been involved in the occasional scandal capable of crossing borders, such as the one that occurred recently. in France by the popular water brand Perrier. But… Why that boom? The million dollar question. Why this interest in water? What leads someone to spend tens or hundreds of euros on a bottle of an apparently tasteless liquid? That question he had it done not long ago Simon Usborne, a reporter who visited a place in Cheshire (United Kingdom) specialized in water to try different types of liquid and above all evaluate aspects such as nuances of flavor or how the liquids pair with each meal. “I take a sip before I drink. It’s a strange feeling,” Usbourne relates after ordering a 12-pound bottle filled with water collected in the Piedmont region. “It is so soft and smooth that it almost slides, instead of flowing, over my tongue (…). When after a bite of crab I take another sip, the dryness disappears and the water enhances the creaminess of the crab. It works curiously well.” The keyhe points out, is in the minerals, the dissolved solids (TDS)such as sodium, calcium, magnesium and potassium. Their differences explain why nuances are appreciated in the water (a sweet, bitter, acidic flavor…), but above all that there are better or worse options depending on the type of dishes we are going to eat, whether it is more or less heavy. Of course, no adding lemon slices or ice cubes to the glass. Are there more reasons? There is who relates interest … Read more

All the skulls of the great apes were equally large. Until homo sapiens got fifth

Talk about the human evolution is talking about a gigantic puzzle of which we have completed a large percentage, but whose last pieces resist us. There are many who continue trying to put these pieces together, and each new fossil studied brings us one step closer to the goal… or to rethink everything. One of those questions was at what rate the hominid brain evolved compared to that of the great apes, and the conclusion of a new study It has been devastating. Double. The hypothesis. The researchers at University College London, led by the Spanish Aída Gómez-Robles, started from a well-known premise: current humans have brains about three times larger than those of our closest ape relatives. And not only a different sizealso a noticeably different cranial structure. While most great apes have forward-projecting faces and small brains, humans have a flatter face with a larger head and rounded. The exception among the apes would be the gibbons and their heads were rounded, but with much smaller brains. The hypothesis they used was that these craniofacial adaptations evolved at an accelerated rate in humans thanks to the advantages of having a large brain, but also that social factors would have influenced this accelerated transformation. The study. The team examined virtual models of skulls of several species of modern primates. Thus, they analyzed the skulls of seven species of “great apes” including humans, two species of gorillastwo of orangutans, chimpanzees and bonobosas well as nine species of hylobatids or “lesser apes”, like the aforementioned gibbons. To do this, and using a technique that allows landmarks to be mapped onto anatomical structures, the researchers divided each skull into four sections. They analyzed the markers of the upper face, lower face, front and back of the head and compared between all the skulls analyzed. As a control group, they used hylobatids, since the species separated from hominids about 20 million years ago and they realized something: while gibbons are very similar to each other, hominids are very different from each other. And, among them, humans are the ones that evolved the most. At an astonishing speed, too. Face + neuroskull. The conclusion is that the human brain It evolved twice as fast as that of other hominids. Studies have already been done on additional factors driving accelerated changes in the brain and skull, but this study is the first to quantify the speed at which different species evolved. And, in addition to speed, what they found is that the human face transformed almost as quickly as the neuroskull. Brain expansion and facial flattening are related, but in other species there is not such a clear relationship between the evolution of the neurocranium and the face. Therefore, the team concluded that there was something external at play: a selective pressure caused because we started living in a society. “The face is the interface through which we interact with other people, so a possible explanation is that the selective pressure that caused its accelerated evolution is related to how we interact with each other in a social group,” exposes Gómez-Robles. Implications. This has not happened exclusively with humans. In the case of gorillas, the UCL team concluded that they had had the second-fastest rate of cranial evolution, probably also driven by social selection, which means a larger cranial crest is a symbol of higher social status. Now, as we said at the beginning, although the UCL study has demonstrated the evolution of human brain growth in relation to that of other similar species, there are still pieces of the great puzzle to put together. Future studies can examine other aspects to better understand what were those biological or social factors that drove the accelerated cranial development in humans. Images | UCL, Jacklee In Xataka | A 4.4 million-year-old ankle has rewritten human history: our first steps were not as we thought

Madrid has been filled with great fortunes and not by chance: it has known how to play its fiscal cards better than anyone

During the last decade, Madrid has become the epicenter of money in Spain. Not only does it concentrate the headquarters of large companies and banks, but it has also become a magnet for large international and national fortunes. According to a study published by Fernando Rodrigo Sauco from the University of Zaragoza, based on the latest data from the Tax Agency, 41.9% of taxpayers with assets exceeding three million euros live in the Community of Madrid, compared to 22% who resides in Catalonia. A tax shelter within Spain. The high-net-worth migration trend analyzed in the study is not new, but it has intensified over the years. Since 2011, thousands of large fortunes have moved their tax residence to Madrid. The main reason why millionaires have gathered in the capital It is due to a more permissive tax policy with large wealth groups and the network effect of living close to where the wealth is concentrated. business and financial activity. What began as a tax difference has become a true geography of money within Spain. In Xataka 64% of Spaniards believe that they pay more in taxes than they receive from the State. It’s actually the other way around The rich live in Madrid or Catalonia. The report data indicates that 58.3% of the 1% of the richest population in Spain reside in Madrid (32.51%) and Catalonia (25.8%). Further away we find the Valencian Community, with a census of 9.76% of the country’s great fortunes, and Andalusia with 6.71%. However, if the bar is raised to the highest decile of the ultra-rich population –rich among the richest— which corresponds to 0.1% of the population, then the concentration is even more pronounced, with 68.59% of these great fortunes residing in one of the two communities, but the differences are beginning to be appreciated. In Madrid the percentage of ultra-rich increases up to the aforementioned 41.9, while in Catalonia they only amount to 26.69%. The presence of these ultra-rich residents in other communities remains more or less in the same proportions as that of the rich, with 8.2% in the Valencian Community and 6.31% in Andalusia. In Xataka Tell me where you live and I will tell you how much money you have: this is how wealth is distributed in the neighborhoods and municipalities of Spain Rooting conditioning. The study analyzes the conditions that can be decisive for a great fortune decide to pack your bags and move to the capital. This is what the study calls “migration elasticity” and defines, for example, the number of millionaires who would move if a certain tax (such as wealth tax) increased by 1% more or was reduced by the same proportion. In summary, what weight would taxation have in the decision over other factors such as roots, family, language or public services. In this context, until fiscal 2023Madrid maintained a 100% bonus on the wealth tax, which in practice means that the great fortunes residing in that community They did not pay that tribute. In the rest of the country, the tax can reach up to 3.5% of net assets. Added to this is a somewhat lower personal income tax in the upper brackets and the absence of inheritance tax for direct inheritances. Therefore, taxation gained weight in the decision to change residence. {“videoId”:”x8k9arv”,”autoplay”:false,”title”:”You could be LOSING MONEY with your 2022 INCOME RETURN”, “tag”:”Webedia-prod”, “duration”:”402″} A paradigm shift. The result of this tax policy that is friendly to large assets has been clear: between 2011 and 2015, more than 6,000 large fortunes moved to Madrid. According to the study, that flow remained constant over the next decade. However, in 2023 a differentiating factor came into play, the effects of which are not yet known: the entry into force of the temporary solidarity tax on large fortunes. This new tax applied a rule in which, with the excuse of avoiding double taxation, the State began to collect wealth tax that the communities that had it subsidized were not collecting. According to a report According to the Tax Agency, the 27.6% of large fortunes who paid the Wealth Tax in 2022 rose to 99% in 2023. Skyrocketing its collection in Madrid and Andalusia, where it was previously subsidized. That is to say, that tax advantage that previously conditioned the concentration of capital in Madrid has been diluted. In a few years we will see if this paradigm shift once again conditions the residence of the great fortunes. In Xataka | How much money do you need to be among the richest 1% in Spain Image | Unsplash (Manoa Angelo) (function() { window._JS_MODULES = window._JS_MODULES || {}; var headElement = document.getElementsByTagName(‘head’)(0); if (_JS_MODULES.instagram) { var instagramScript = document.createElement(‘script’); instagramScript.src=”https://platform.instagram.com/en_US/embeds.js”; instagramScript.async = true; instagramScript.defer = true; headElement.appendChild(instagramScript); } })(); – The news Madrid has been filled with great fortunes and not by chance: it has known how to play its fiscal cards better than anyone was originally published in Xataka by Ruben Andres .

AI has been great for Satya Nadella. His salary this year exceeds 96.5 million dollars

Microsoft CEO Satya Nadella’s salary has reached a new record in 2025: $96.5 million. According to collected Bloombergthe Microsoft executive received a 22% salary increase compared to 2024 that reflects the skyrocketing stocks from the $4 trillion tech giant. Underlying this salary increase lies a debate that has been on the table for some time: the accelerated increase in the wage gap among senior managers of a company and its employees. Work well done pays off. The last fiscal year has been historic for Microsoft and its CEO, Satya Nadella, who will receive the largest salary package since he took office in 2014. According to what Microsoft made public in a document filed with the US Securities and Exchange Commission (SEC), the total compensation awarded to Nadella amounts to $96.5 million. This remuneration represents an increase of 22% compared to the previous year, in which a salary of $79.1 million for the CEO. If Microsoft does well, so does its CEO. As stood out Fortunethis salary increase goes hand in hand with the good stock market performance that Microsoft has had in recent months, and the prominence of artificial intelligence in its products and services The company’s board of directors indicates that more than 95% of Nadella’s compensation is linked to the performance of his shares, highlighting financial results, the creation of value for shareholders and leadership in AI as key elements to grant that salary increase to the executive. It’s salary, but not everything is cash. The majority of the compensation Nadella will receive comes from stock awards worth more than $84 million. The bonus that the CEO will receive in cash for different incentives will amount to 9.5 million dollars. For his part, the manager’s base salary It remains at 2.5 million and will obtain $196,000 in other benefits, such as per diems or private jet services. This implies that about 90% of their remuneration is variable and dependent on stock market performance, which means that it is only a valuation that is made at the time it is assigned, but it is an asset that can increase or lose part of its value. depending on your management. This remuneration strategy linked to shares represents an important incentive for the CEO to continue meeting objectives. Salary escalation. Since Satya Nadella took over as CEO of Microsoft in 2014, his salary has continued to increase at the same rate as the company’s stock price. According to the published data by Business Insiderin 2015 Nadella’s total salary was $18 million. By 2022, his compensation had multiplied to $55 million, and increased by 63% in 2024 to $79.1 million. With the 96.5 million, the Steve Ballmer’s successor At the head of Microsoft he has broken his own record. Salary gap and layoffs. This year of prosperity for the CEO of Microsoft occurs in a context of complex internal adjustments in the company he leads, which has announced layoffs that will affect up to 15,000 employees. The difference between Nadella’s salary and that of an average Microsoft employee is significant: the CEO earns 480 times more than the average annual salary of his employees, which is around $200,972. This gap between managers and employees does not only occur at Microsoft, but is another example of an upward trend in large technology companies. According to a study that has analyzed the main companies of the S&P 500, in the last five years the salary of managers has been increased by 35%. A much higher percentage than the salary of its employees has increased. In Xataka | The highest paid Spanish manager in the world does not work in a large technology company: he sells “sugar water” Image | Microsoft

Rosalía paralyzed the center of Madrid yesterday by surprise because she is no longer promoting an album: she is selling a great event

Beyond her music, which in these cases always takes a backseat, it is clear that when we talk about Rosalía’s ability to sell her stuff, we are dealing with an artist who is one step ahead of her compatriots. In fact, in a certain sense Rosalía plays in a league of teasers, previews and management of expectations that places her closer to Taylor Swift either bts that together with Van Gogh’s Ear. What happened. Rosalia paralyzed the center of Madrid last night with a presentation as brief as it was chaotic of their new album ‘Lux’, turned into an unexpected act of performance urban: at 8:45 p.m., Rosalía began a live on TikTok in which he announced that something would happen at 10:00 p.m. in the Plaza de Callao. Thousands of fans turned out within minutes, drawn by the promise of a performance. The artist, who was personally driving a white car through Madrid while it was being recorded live, briefly appeared running along Gran Vía before taking refuge in the Capitol Hotel.​ Make yourself Lux. Shortly after, all the screens in Callao and the theaters in the area faded to black to finally show the cover of ‘Lux’: Rosalía dressed in white, with a kind of straitjacket and veil, golden lips and a blue background with the title of the album in the center, and with visual reminiscences (the posture of a certain serenity, the headdress, the title of the album) that clearly recall a nun. The album will be officially released on November 7, it is the artist’s fourth studio after ‘Motomami’ and comes preceded by some visual clues in recent days, such as the artist’s presence in Times Square or the enigmatic presentation a few days ago of a score. Not Kings, but a queen. The launch of Rosalía’s new album, Lux, began with a great promotional action in Times Squarein New York, on October 19, 2025, where his image and the title of the album occupied the iconic light screens of the place.​ There the images that we ended up seeing in Callao were shown for the first time in the chaotic (but very studied) presentation yesterday. About the sheet music. More enigmatic was the publication in your newsletter of some scores apparently titled ‘Berghain’ (which suggested a musical turn towards string arrangements, apparently opposed to the electronic spirit of the Berlin club with the same name as the scores). Thousands of fans began to interpret the score with different instruments and upload their versions to TikTok and X, turning the enigma into a collective experience of musical creation. This phenomenon is reminiscent of the way in which, before the release of ‘Desphá’Rosalía already showed for the first time her ability to play with expectations and not follow the hitherto immovable rules of marketing, all based on leaks and direct and apparently improvised communication with fans. New narratives. Rosalía is a good example of a new way of promoting albums, which have ceased to be isolated musical works and have become a constant call for attention. Taylor Swift is the ultimate example: months before the launch of her ‘The Life of a Showgirl’ we have had promotion on social networks, a wedding announcement and a successful documentary. Rosalía already is giving interviews in which he talks about a personal turn in recent years that will be reflected, of course, in the new album. The personal and the professional blur, with clues that the album could have religious content, anticipating an intimate and profound transformation. And very profitable. In Xataka | Rosalía released a statement to avoid the controversy about Gaza. There are those who think that it has not been clear enough

the great off-price market

In an episode of Friends, Monica Geller along with Rachel and Phoebe go to a discount wedding dress store. Between pushes, screams and whistles, they manage to come out with the perfect dress in the middle of the chaos. The scene, as iconic as it is exaggerated, reflects something very real: the magnetism exerted by sales, that moment when desire and opportunity are found at half price. For years, that image has also been part of the European landscape. Every January or July, shop windows are filled with red posters and shopping centers become a battlefield for bargain hunters. But what if sales weren’t a seasonal event? What if there was a place where discounts were the norm, not the exception? The American model in Europe. The Polish chain Halfprice has brought this modelknown as off-price: permanent stores where premium brand products – clothing, footwear, accessories or cosmetics – are offered with discounts that can exceed 50%. Their model is based on acquiring surplus inventory, products from past seasons or factory balances, all new and in their original packaging. The format is reminiscent of popular American outlets Ross, Marshalls either TJ Maxxsomething that does not go unnoticed by customers. In Google reviews collected for 20 minutesbuyers define it as “a store similar to Ross or Marshall in the US” or even “a large brand name clothing market.” Others highlight its spaciousness: “A very large store where everything is well organized by sizes and its constant variety”, one of the keys to the model off-price: New products arrive every day. A model that fits the new consumer. The success of HalfPrice is not explained only by its discounts, but by the economic and cultural moment that Europe is experiencing. Traditional luxury has become more expensive —prices have risen 25% since 2019— and has left out many aspirational consumers who could previously afford a brand-name treat. That gap is being filled by different market responses. On the one hand, phenomena such as the so-called “hallway luxury” —exemplified by Mercadona and its Deliplus cosmetics, which imitate products from companies like MAC or Benefit for less than six euros— or the culture of dupein which Generation Z celebrates affordable knockoffs of luxury items. According to Vogue Businessfind a dupe and showing it on networks has become a gesture of pride and creativity. HalfPrice represents the other side of that trend. There are no imitations here, but rather original products from recognized brands, from surplus or past collections. Your proposal is different: democratize access to real luxury, offering quality and authenticity at lower prices. In a scenario where the consumer seeks value without giving up the desire for a brand, HalfPrice occupies an intermediate space between inaccessible luxury and fast fashion: a place where authenticity can also be affordable. A expansion at full speed. In just one year, HalfPrice has just opened its first store Spanish in Zaragoza last year to have eight establishments in different cities: Madrid, Almería, Bilbao, Cartagena, Lorca, Ponferrada and Cádiz. On a continental scale, the expansion is even more ambitious. Founded in 2021 in Polkowice (Poland), HalfPrice is already present in 13 European countries, with more than 150 stores and is part of the fashion conglomerate CCC SA. A new battle in retail. The rise of HalfPrice comes in parallel with strategic movements by other giants in the sector. This is the case of Sheinsymbol of fast fashion online, which has decided to make the leap to the physical world with its first permanent store in Europe, in the BHV Marais in Paris. While Shein experiments with the physical store, HalfPrice represents the opposite path: from the traditional establishment to the digital ecosystem. Both trends point in the same direction: the convergence between online consumption and the store experience. In turn, the model off-price reflects a response to consumer fatigue in the face of excess supply and inflated prices. These types of stores “redefine perceived value,” mixing the aspirational with the everyday, luxury with the bargain. A possible luxury? In times of inflation and skyrocketing prices, HalfPrice has become a symbol of what we could call “possible luxury”: global brands within the reach of a wide audience. But its success also raises a question: what happens when exclusivity is no longer exclusive? In the aisles of these superstores, where a Moschino bag shares a shelf with a toaster or a toy, a new map of European consumption is drawn. A map where luxury is sought, compared and, if lucky, found with a discounted label. Image | FreePik Xataka | Women’s pockets are so useless that they became a meme. The serious thing is that they have been that way for centuries.

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