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There are 75-inch televisions that already cost less than 500 euros. The last one to drop in price has been a Xiaomi with Google TV

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Little by little we are seeing more offers on TVs with diagonals that exceed 55 inches, and the truth is that their prices are often quite low. MediaMarkt, for example, has only today (during The Great Renove) the Xiaomi A Pro 75 inchesa very large TV for only 499 euros. Xiaomi TV A Pro 2026 (75 inches) The price could vary. We earn commission from these links big and cheap The Xiaomi A Pro 2026 It is a smart TV that initially started at a price of 849 euros, but over time we have seen discounts through a wide range of offers. Today’s one at MediaMarkt is not the best, but it is one of the best because it remains for about 20 euros above its minimum price historical in the same store. We are talking about a Xiaomi television that comes with a panel 75 inch QLEDso it is a fairly large size for its price. Obviously it offers a 4K resolution, but its refresh rate remains at 60 Hz. However, what we do have are 178º viewing angles both horizontal and vertical, so you can see the TV well from different angles. It also supports the format HDR10+comes with Filmmaker mode for watching movies and its speakers are compatible with Dolby Audio. Furthermore, its operating system is Google TV and it has a good assortment of connectivity options: WiFi, Bluetooth, three HDMI ports, Ethernet, USB and optical digital audio output. ⚡ IN SUMMARY: xiaomi pro offer today ✅ THE BEST Yesu size: We see more and more offers on large TVs, and this one from Xiaomi has an excellent quality-price ratio considering that its diagonal is 75 inches. Your viewing anglessomething already distinctive in the brand that offers the possibility of viewing the content well regardless of whether we are in front of the television or on one of the sides. ❌ THE WORST TOand, the 60 Hz… Something that we also usually see in the Xiaomi brand, at least in most of its television catalog. You will not be able to watch TV with the fluidity offered by many that offer a refresh rate of 120 Hz. 💡 BUY IT IF… You are looking for a good television to watch movies and series, that is of considerable size and also has a good panel such as the QLED. ⛔ DON’T BUY IT IF… Above all, you want to get the most out of your PlayStation 5 or Xbox Series, since the screen only offers 60 Hz, so you will not be able to have the best possible experience. You may also be interested Amazon Fire TV Stick 4K Plus, compatible with Wi-Fi 6, Dolby Vision, Dolby Atmos and HDR10+ The price could vary. We earn commission from these links LG DS60T – Sound Bar, Bluetooth, 340W, 3.1 Channels with subwoofer, Dolby Digital, DTS Digital Surround, Black The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Xiaomi In Xataka | Best home theater projectors. Which one to buy and five recommended models from 299 to 18,000 euros In Xataka | Mega-guide to set up a home theater: projector, screen, sound system and more

The POCO with 8,500 mAh battery drops in price, offers on Google phones, Apple laptops and more. Hunting Bargains

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After the Spring Sale Festival, the stores have not stood still and have been launching a good assortment of offers on devices such as mobile phones, computers (even Apple) or televisions. Are you looking for the best deal of the week? Well, stay, we are going to review the best offers we have found these days. Nintendo Switch 2 + game of your choice The price could vary. We earn commission from these links POCO X8 Pro Max by 429.99 eurosthe new mobile phone from the Xiaomi family that incorporates a huge 8,500 mAh battery. MacBook Air M4 by 899 eurosone of the Apple computers with the best quality-price ratio. Google Pixel 10a by 466.65 euros when registering in the store, the latest mobile phone launched by Google with a more reasonable price. nintendo switch 2 by 459 eurosthe console with a gift video game, to choose from four. Philips 85PUS8510 by 969 eurosa huge television that comes with a free sound bar. POCO X8 Pro Max If there is something that the new generation of the POCO X stands out for, it is the model. X8 Pro Maxwhich comes to put its cards on the table with a huge 8,500 mAh battery and an introductory offer: 429.99 euros in the official store, although you can select an additional discount coupon of 20 euros. It also includes two months of YouTube Premium and three months of Spotify Premium. The battery of POCO X8 Pro Max It is what draws the most attention, both for the capacity in milliamps (which will last for several days of use) and for the 100W fast chargingwhich allows it to be recharged in a short time. It also features a 6.83-inch screen and the MediaTek Dimensity 9500s processor. The price could vary. We earn commission from these links MacBook Air M4 Some stores have lowered the price of MacBook Air M4leaving it for 899 euros in which it is one of the best we have seen to date. It may no longer be Apple’s cheapest model (now it is the MacBook Neo), but it is very interesting thanks to its battery up to 18 hours of navigationits weight of 1.24 kg or its M4 chip, which offers excellent performance at all times. The price could vary. We earn commission from these links Google Pixel 10a If you register at MediaMarkt you can take the Google Pixel 10a cheaper. Yes, by doing so its price automatically drops from 549 euros to 466.65 eurosso we are talking about a good discount considering that it was launched recently. It stands out mainly for its screen, which offers a good brightness, good resolution and 120 Hz refresh rate to view content very fluidly. In addition, its camera module is integrated, so nothing stands out. Google Pixel 10a (128GB) The price could vary. We earn commission from these links nintendo switch 2 The nintendo switch 2 has dropped in price at MediaMarkt. Your discount is only 10 euros, but… you can get a free video game. Accessing the console in the store, below allows you to select one of four video games, and you will get it for free. That is, the console and a video game per 459 euros. You can also choose the Nintendo Switch 2 pack with Mario Kart World for 499 euros and one of four games to choose from. These are the ones you can choose: Kirby Air Riders. Hades 2. Hyrule Warriors: Age of Banishment. Metroid Prime 4 Beyond. Nintendo Switch 2 + game of your choice The price could vary. We earn commission from these links Philips 85PUS8510 On the other hand, if you are looking for a huge TV, be careful what PcComponentes has on offer: a pack that includes a Philips 85PUS8510 smart TV along with a Philips TAB4000 sound bar. All this for 969 euros. The most notable thing is the television, since it mounts a 85 inch QLED screen and is compatible with Ambilight and Dolby Atmos. Philips 85PUS8510 + Philips TAB4000 + Movistar Plus+ (six months) The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Xiaomi, Apple, Google, Nintendo, Philips In Xataka | The best mobile phones, we have tested them and here are their analyzes In Xataka | Best televisions in quality price. Which one to buy and seven recommended 4K smart TVs

Apple’s problem with AI is not just being very late. The fact is that allying with Google will not be enough

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We still do not have a date for Apple to finally release the new Siri which he has been promising for two years. But the biggest problem with being late is not just being late: it’s arriving at a time when you don’t even all the efforts you have put on the table They are enough. Comet arrived. Perplexityquietly, is beginning to conquer an important piece of mobile territory. Its latest alliance comes from Samsung, natively implementing its artificial intelligence in star models like the Galaxy S26. One of Perplexity’s most powerful tools is its browser Cometwhich just landed on iOS. A browser that, by default, uses Google as a search engine, but whose technology is above what Gemini manages to offer today. Why is it important. Comet is not smoke. It is also not a browser with minor functions that adorns the desktop of our iPhone. The interface is simply outstanding Block ads by default Find information for us Manage tabs Allows voice searches with interactive answers It is capable of playing video for us and summarizing it without us having to see it. Summarize websites Comet stops short of being fully agentic AI, but it replaces the browser with a more reliable solution than chatbots like Gemini or GPT: you’re using AI inside a browser, not AI that accesses the internet to find (or invent) links. And so, with everything. 2026 is being a wild year for AI. In fact, it is exhausting to open the computer every morning and see how practically every day a new model has come out that surpasses the previous one. 2026 is being a year in which AI advances day after day. Nobody knows how Apple will be able to launch something at the level of what may already be obsolete today Although the iterations are minimal, we are seeing spectacular phenomena such as OpenClaw. While Chinese brands like Nubia begin to implement it on their phones, Apple only has the promise that Siri will be smart one day soon. Soon, it is assumed. According to Gurman leaks, we will see the new Siri throughout the first half of this year. The “according to” is important, because the rumors pointed to a February in which we have not yet seen a trace. Apple has been accumulating delays since it promised a Apple Intelligence which disappointed, and beyond the announcement of its alliance with Google, we have no more relevant news. Image | Xataka In Xataka | What have Apple and Google agreed on for the new Siri? Nobody knows because Google doesn’t even want to mention it.

How to use Google AI Studio to create your own Gemini without filters or defining its censorship

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Let’s explain to you how to use Google AI Studio to set up a Gemini chat that does not have security filters. Thus, you will be able to chat without the protections that the website has. Gemini by default with the same model that uses the chat with artificial intelligence. Google AI Studio It is a page that has many functions, you can from creating applications and code to playing with the AI ​​models created by Google by configuring the way it responds to you. And this second is what we are going to teach you in a quick and simple way. Gemini without filters in Google AI Studio The first thing you have to do is enter Google AI Studio and open a new chat. For that, you have to click on the option Playground or go directly to aistudio.google.com/prompts/new_chatalthough this will be what the tool itself does by default when you enter. This will put you in a new chat. In it, in the right column you will have several options to configure it. Here you have to go down to the bottom and open the section Advanced settingswhich will be closed by default. Once inside, click on Safety Settings to proceed to configure chat security. This will open the key window, where you can completely disable security filters that censor the content of your chats. Of course, even if you reduce it there will still be minimal protectionssuch as for adult content. Therefore, basically what you are going to do is reduce the filters to a minimum. And once you have it, just close the window and start chatting normally. The conversation will take place with these filters. Two small details to take into account Although just using Google AI Studio to chat does not involve the use of the APIat the top of the chat you will be able to see the account of tokens you are spending and their equivalent in money. Thus, if you built an app that requires the API to make these dialogues, you would know the money it costs you. Another thing to note is that on the right you will be able to choose the Gemini model that you want to use. Each of them will have a different token consumption, but also more or less possibilities. Besides, you can configure some system instructions in case you want to define the tone you want Gemini to use or its responding style. In Xataka Basics | Free Gemini API: what it is, what it is for and how you can get one to use in your projects

What is Google AI Studio and what you can do with this creation tool with artificial intelligence

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Let’s explain to you what it is and what you can do with Google AI Studiothe creation suite with artificial intelligence from Google. It is a website aimed at all types of users, from artificial intelligence experts to the curious, to be able to create things with Google AI in a more flexible way than with Gemini. We are going to start the article by explaining what exactly this tool is and how it is different from Gemini chat. Then we will tell you what you will be able to do with it once you go to its official website, which is aistudio.google.com. What is Google AI Studio Google AI Studio is a kind of artificial intelligence laboratory from Google. It is a web tool that you can use on any device through your web browser, with which you will be able to create applications, prototypes, or functional code based on your requests. You tell it what you want, and artificial intelligence will help you create it. Therefore, it is like a developer environment with the Gemini SDK, but with a simple interface so that any user can use it. It’s like having the Gemini engine in sight and with all the controls exposed so that you can adjust, experiment and build your own things, choosing between several artificial intelligence models to use. So you understand, the Gemini chat is like a closed computer, an already finished product. You ask it for what you want, and the chat decides which model to use, generating a result for your request based on how it has been configured to work. Meanwhile, Google AI Studio is like an open computer where you can change the parts. You can choose the model to use, and you have complete control over your behavior without personality filters or anything like that. You can adjust how it responds, upload all types of files as a starting point, or even create your own Gemini adapted to what you want without knowing how to program. Therefore, It’s like a blank canvas where you can give shape to any idea that needs artificial intelligence. Do you want to create an application or web tool? Here you will be able to do it in a much more versatile way than with normal Gemini. Do you want to create code? Well, you can do it too, although if you prefer a more classic website development environment you also have the tool Antigravity from Google. What you can do with Google AI Studio To begin with, with this portal you can talk to Gemini having greater control about AI. You can go to the Playground section and simply use Gemini by adjusting how he responds, his tone, how long he extends his answers, etc. Come on, you can get a custom Gemini. One of its main functions is to create applications without writing codein just a few minutes and without knowing how to program. Just describe the app you want and Gemini will build it. Additionally, you will be able to access the Free Gemini APIand create several for projects within this tool or in other third-party tools where you want to link AI. You can also generate images and videos. Keep in mind that among the many Google models available are Nano Banana and Veo, so you can access them directly. You can also analyze documents, images and videos uploading files of all types, from photos to PDFs. Additionally, you can analyze the content of web pages just paste the URL and ask it what you want. Another function is that you can create your own custom assistant or chatbotcreating practical and specific tools for personal use. They can be tools to practice languages, apps to organize photos, whatever you need. You can also write and debug code. You can ask with natural language what you want to achieve, and Gemini will create the necessary code for it. Additionally, you can access the latest models created by Google. In Xataka Basics | The best applications to have local artificial intelligence on your mobile or PC, without needing a connection and with greater privacy

It’s a sign of where Google wants to go.

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Alphabet has just tied Sundar Pichai as CEO of the company with one of the more generous salary bonuses of the technology sector. No less than 692 million dollars in the next three years. The figure, without a doubt, draws attention, but what is truly revealing is not the amount of the bonus itself, but rather what variables its collection is conditioned on. Two of the most generous economic blocks depend directly on the value reached by Waymo, the autonomous taxisand Wing, its subsidiary delivery with drones. With this move, Alphabet has made clear in writing what its priorities are for the next three years. A bonus that reveals a strategy. He official document presented before the US Securities and Exchange Commission (SEC), details how Alphabet will incentivize Pichai to develop the company’s strategy through 2029. In this document, Alphabet’s board of directors assures that “further incentivizing Mr. Pichai is in the best interest of Alphabet and its shareholders, and is designed to maximize long-term value for shareholders.” As usually happens in this type of bonuses for senior managers, Pichai’s compensation plan will materialize in the form of a series of share packages that are unlocked as the set objectives are achieved. The base salary of the CEO of Alphabet remains at two million dollars annually, a figure that has remained unchanged since 2020. In reality, he does not care too much since if it increases it will also your tax bill would increase. The important thing about the bonus is the bonus action packages, which are divided into three blocks. The first tranche, valued at $84 million in Alphabet shares, are the easiest to obtain since they are released month by month for three years and all Pichai has to do is remain in his position as CEO. The second block, worth $126 million (with two tranches of $63 million each), is linked to Alphabet’s stock market performance compared to the rest of the S&P 100 companies. This tranche can double if Google’s stock market value exceeds the board of directors’ estimates. Finally, the third block is that of the so-called Bet Performance Units: shares directly linked to the growth of Waymo and Wing, with a joint value of 175 million, but with the possibility of doubling their value to 350 million dollars if estimates are exceeded. Waymo and Wing: what they are and why they matter. Waymo is the company Alphabet autonomous vehicleswhich was born as an internal Google project in 2009. Today it operates robotaxi services without a human driver in cities such as San Francisco, Los Angeles, Phoenix, Houston, Dallas and San Antonio. In February 2026, it completed a financing round that valued it at $126 billion. In the package of shares that Alphabet has offered to Pichai, the party linked to Waymo has been assigned a block worth $130 million, which can reach up to $260 million if the company reaches double the proposed stock market target for the next three years. Wing, for its part, is not as well-known as Waymo, and focuses its activity on delivering orders with drones. Its operation consists of delivering light packages directly to the customer’s home in a matter of minutes, covering what is called “last mile deliveries“. In January 2026 he announced the extension of your agreement with the Walmart supermarket chain to reach more than 270 stores by 2027, with a potential audience of more than 40 million Americans. In Pichai’s package, Wing is assigned a block worth 45 million dollars, expandable up to 90 million.​ Some go for robots, others for robotaxis. Linking a good part of that salary bonus of the company’s CEO to the success of two projects that until now had been considered minor, suggests that Google is already willing to take its AI one step further and that the next step is to give the definitive support to the models of Autonomous driving AI and air navigation. With this movement, the Mountain View firm seeks to fully immerse itself in the race for robotaxis and autonomous delivery networks to stand up to Tesla, Uber or Amazonand place itself in a dominant position in a sector that promises to move billions of dollars in investments over the next decade. A figure in perspective. If Pichai meets all the objectives by 2029, his salary bonus will be well above those of other large technology CEOs (with the exception of Elon Musk mega bonus at Tesla). Satya Nadella, head of Microsoft, collected 96.5 million dollars in fiscal year 2025, of which about 84 million came from shares; Tim Cook, at Apple, earned 74.3 million in the same period. Pichai’s previous package, approved in December 2022, was $218 million and had a similar target-based structure to this one. Since Pichai took over as CEO in August 2015, Alphabet’s market capitalization has gone from $535 billion to $3.6 trillion, briefly touching $4 trillion in January 2026. Forbes esteem that the head of Google’s parent company has a personal wealth of about $1.5 billion. a figure very far away of the 255.2 billion dollars that Larry Page has or the 235,500 of Sergei Brin. In Xataka | We knew that the CEOs of large companies were very well paid. What we didn’t know was how much their salary had been raised. Image | European UnionWaymo, Wing

secure payments outside of Google

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Installing an alternative ROM on an Android phone is still perfectly possible, and there is an active community that has been developing systems based on the Android open source project for years. However, that technical freedom does not always translate into the same user experience that a phone with Google services offers. The contrast becomes especially visible when sensitive applications come into play, such as banking, payments or digital identity, which often rely on verification mechanisms to evaluate the environment in which they run. This practical difference is the starting point of an initiative promoted by several European companies that seeks to offer another way to check these devices within the Android ecosystem. The advertisement. The novelty that explains this movement is the announcement of Unified Attestationan initiative promoted by the German manufacturer Volla together with other companies, such as Murena, iodé and Apostrophy. according to heisethese companies have launched a consortium to develop a system that allows verifying the integrity of Android devices without necessarily depending on Google services. The project is proposed as an open alternative to Google Play Integritythe interface that many applications use today to evaluate whether a device meets certain conditions before allowing certain functions or access. How a part of Android works today. Play Integrity allows applications to request information about the environment in which they are running and receive signals that help assess risks, detect tampering, or check whether the device meets certain integrity conditions. This information does not alone decide whether an app can work or not, but it does serve as a basis for developers to determine how to react. In practice, many applications that handle sensitive data use this type of verification as part of their protection systems. What the project promoters are looking for. As Volla explained In announcing the consortium, one of the goals of Unified Attestation is to offer a verification mechanism that is not controlled by a single company. From that perspective, the project is presented as a step towards greater autonomy for manufacturers, developers and systems based on the Android Open Source Project. The idea, in the words of its promoters, is to create a transparent and verifiable procedure that allows the integrity of a system to be verified without relying exclusively on Google’s infrastructure. The real challenge. Presenting a technical alternative is only part of the journey. For a system like the one proposed by this consortium to have real impact, it would have to be accepted by the services that today use verification mechanisms to protect their applications. In this scenario, the challenge is not only to develop the technology, but to convince these actors that the new procedure offers sufficient guarantees to integrate it into their systems. Not everyone agrees. Although the project tries to offer a different way to verify the integrity of these systems, not all actors in that environment see the proposal in the same way. GrapheneOS, a ROM known for its focus on privacy, security and freedom, reacted publicly after the announcement and expressed his disagreement with the initiative. He argued that the new system would not solve the structural problems associated with this type of verification and asked developers who prioritize those principles not to adopt it. There is intention, there is no action. If the project goes ahead, it could allow mobile phones based on alternative ROMs to have more options to be accepted by applications that today apply strict integrity controls. For now, however, it is a proposal in development whose path will depend both on its technical evolution and on the trust it manages to generate among the services that should adopt it. Images | Jonas Leupe In Xataka | I have used my Android mobile as a PC thanks to desktop mode. It is a fantastic option

Google is going to build a mega data center in a state where the drought is atrocious. Your cooling plan: use air

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The American state of Texas has been dealing with heat wavesdroughts and a increasing pressure on its aquiferswhich makes it on paper one of the worst places to set up a data center. Well, Wilbarger County in Texas is just the place chosen by Google to set up your next data center. But big tech hides an ace up its sleeve: it is not going to use water for cooling, but air. Context. Briefly, a data center is an industrial facility full of servers where information transmitted over the internet, such as AI responses or your Google photos, is stored and processed. And if your personal computer requires cooling when it has been working with a certain intensity for some time to dissipate heat, more of the same with servers, which operate 24/7. The usual thing in these plants is to use thermal dissipation systems with water, either with chillers, evaporation or direct cooling with immersion, thermally efficient solutions, but problematic if water is scarce. The problem? That Texas is an oven that is not for buns: its drought is pressing. But Texas is not a foreign place for Google: it has been in that state for more than 15 years, where it has operational centers in Midlothian and Red Oak and already plans to build two more campuses in Armstrong and Haskell Counties. It’s very serious. The project. The Wilbarger County data center will reduce water use so much that it will restrict its application to basic campus uses such as kitchens and services. As? Google has not provided details of the technology, only that it will be advanced air cooling. Cooling with air in such a hot scenario implies greater energy consumption, so the problem now becomes electricity. What Google proposes is a “Power first” model. In short: the data center goes hand in hand with its own renewable electricity generation plant. Google’s energy partner for this project is AESone of the largest producers of renewables in the US, with whom it has a 20-year energy purchase agreement at an agreed price. This is how both win: AES has stability to build the plants and Google has the guaranteed supply and price. Furthermore, according to Google, they already have the land and the interconnection signed, which saves bureaucracy and launches the project into the construction phase. Why is it important. Because according to EESI estimatesa medium-sized data center can consume 416 million liters per year for thermal dissipation alone, the equivalent of a thousand homes. And if there is a shortage of water, allocating it to meet the needs of a data center is hardly justifiable. Wilbarger’s project solves this with air cooling, removing the precious commodity of water from the equation, but also from the electrical grid itself: Google cooks it and Google eats it (with the help of AES). Given that the demand for computing continues to grow, a model that does not consume water or overload the network emerges as a solution to a resource management problem. In figures. For Google, Wilbarger County is not a pilot plant and its size demonstrates this: 0 liters of water for cooling. The project will provide 7,800 MW of power to the Texas grid. The agreement between the technology and energy companies is for 20 years. Google advertisement an investment item of 40 billion dollars for Texas in November 2025 and has provided a $30 million fund to boost energy initiatives in Texas from 2026 to 2028. It won’t be easy. Although Google has been cryptic when it comes to reporting what the technology, its capacity and needs will be, the reality is that when cooling with air in a hot climate, the pressure is transferred to the electrical grid. On the other hand, and although this specific project points the direction of a possible solution to this problem, we will have to see if and how it can be scaled, because there are more and more data centers and the climate is increasingly more extreme. In Xataka | Google doesn’t have rockets, but it is going to install data centers in space. SpaceX and Blue Origin rub their hands In Xataka | Data centers in space are the finger, Google’s purchase of an electrical company is the Moon Cover | Google Data Centers and Ganapathy Kumar

Xiaomi is testing the mother of AIs for its cars, mobile phones and home. And there is no trace of Google or OpenAI

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Xiaomi long ago stopped being simply a mobile brand and became one of the giants of the Chinese technology ecosystem. The company It no longer goes to volume, it goes to aspirationand to achieve this they want a remarkable user experience. A deep integration of artificial intelligence is inevitable to achieve this, and that is where MiClaw comes to life. Mike? Xiaomi has published on its website the details about MiClaw, your next step in exploring AI agents. It begins as a small-scale closed test, but it represents the pillars of what we will see in the near future on the company’s devices. What is. Xiaomi is testing with MiClaw the execution capabilities of its large AI models (MiMo) within the mobile-car-home ecosystem, both at the conversational level and in terms of execution capacity. It is a deep model, one with full access to every single event on the device, and able to reason for itself what action needs to be taken. What are you doing. The agentic AI prepared by Xiaomi follows a four-step model: Perception Association Decision Action In the text itself, Xiaomi gives us some examples of how its agent can make our lives easier. A refrigerator that can automatically check which consumables are missing at home, connect to our calendar and create a reminder that we have to make the purchase. You buy a train ticket, the agent reads the confirmation SMS, consults our calendar, and automatically prepares and schedules the trip. Why is it important. That Xiaomi is redoubling its efforts in AI is no coincidence. The company wants to be a benchmark in the ecosystem and conquer regions like Europe. Leading in artificial intelligence will be key for any of its product pillars: cars, home devices and mobile phones. Xiaomi wants to move away from the current interpretation-execution proposal, to integrate an agent capable of carrying out up to 20 consecutive and independently executed actions. At the moment, MiClaw works under closed beta on devices like the Xiaomi 17 Ultrabut Xiaomi’s idea is to develop an agent capable of working on any of its devices. Image | Xataka In Xataka | Is the newest the best for you? We compare the Xiaomi 17 Ultra against the Xiaomi 15 Ultra to see which is a better buy in 2026

Google wants you to spend more time in its app store. So he’s going to turn it into TikTok

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At the end of 2023, Google warned: at some point the discovery of applications through short videos in the Play Store would be enhanced. A pilot test began in the United States under the name “Play Report”, giving maximum prominence to certain selected applications through short videos in vertical format. What began as a pilot test appears to have worked successfully. The company just announced a package of news that will come to Android and, among them, is this type of videos. The fact that. Google is going to introduce Google Play Shorts. Their name does not deceive: they are short format videos in which we will be shown the content and operation of the applications. As soon as we open the application, we will see them playing, so the first question we ask ourselves is whether it will be possible to eliminate its autoplay to save data. Because. Google is not hiding, it wants us to be able to check how an application works without having to leave the Play Store. Until now, if we wanted to consult about any app we used to close the store, look for information in another source, and return to download it. The objective of the Play Shorts is that we have enough hook with the video, and we go on to download the application directly. As. The videos will be integrated into the apps section itself, they will not have an independent section. Or, in other words, a priori they seem inevitable. We will open the Play Store and at the beginning we will have these Play Shorts. They will be integrated into the app files themselves but, to boost downloads, there will be an installation button in the video itself. When. “Soon.” The key here is that the function has come out of pilot testing and will soon arrive on Android. Over the next few weeks, and through a server update, these new ads will progressively appear. TikTokizing Play Store. While the European Union puts infinite scroll in the spotlightGoogle has just added it to its most used application. Once we enter Play Shorts, we can slide down to see more and more applications, a format identical to that of TikTok, YouTube Shorts and Instagram Reels. Image | Google In Xataka | The science of “doomscrolling”: how technology hacked psychology so we can’t let go of our phones

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