car

Elon Musk has promised an autonomous car service in June. Time passes and only has a car like those of a lifetime

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“Before 2027, let me say so.” With these words, Elon Musk launched its last order: United States will enjoy a Tesla Robotaxis service operated by cars without steering wheel or pedals in less than two years. That was the great promise of the company’s CEO last October 2024 when Tesla presented her cybercab. The project cannot be more ambitious. At the moment, the only ones who had strengthened as operators were Waymo and Cruise And his work is known for operating in Some neighborhoods of San Francisco with traditional vehicles adapted to a driver without driver. Cruise, in addition, has decided to give folder To this race for the autonomous car after burning billions of dollars. The background They would shake anyone and, above all, they doubt that Tesla is able to move forward such an ambitious project in such a short time space. Despite this, Elon Musk already advanced in January that yes, that This summer We would see evidence of his Tesla Cybercab in Austin (Texas). With a steering wheel or flying, it is something that will only say time. The logical step For now, what we know is that Tesla has requested permission Transportation Charter Party to the California Public Services Commission (CPUC). This step is essential to be able to be able to be able to a fleet of vehicles that are used as a taxi service. They explain in Bloomberg That, until now, there was no record of this step although Musk had assured that he hoped to be able to put this business at the service of customers at the end of the year. That is, the first steps would take place in the Texan city of Austin and, later, in the state of California. The first step, yes, is to show that cars are safe and reliable for themselves. And, for that, they need a driver who verifies the possible problems or errors in which the system may fall. Waymo and Cruise cost them years operate in California and the latter left after star in various accidents. To reach this stadium, Tesla would have to request another permission in which its intention to work without drivers after the steering wheel is specifically collected. However, this permission has not been facilitated in California, according to internal sources to the economic newspaper and Reuters. It must also be taken into account that the process to be able to Operate in San Francisco It is slow. First you need to overcome the approval of the regulators performing tests with driver, then it could operate without them but as long as I did not charge for the service. The last step is to be able to charge for the paths. We will have to see how far the strip and loosen with the state of California (governed by the Democrats). It is a region that was willing to keep the purchase subsidies of electric cars despite The government aspires to end them. California’s answer has not only been resistance in this regard, he also wants Take Tesla of them claiming that they sell too many cars. In Texas, however, things seem to be simpler. They explain in Bloomberg That completely autonomous cars do not need special permits to circulate so that the bureaucratic steps to be given are minors. In addition, it would be necessary to wait if the figure that Elon Musk has in the Government, since the state of Texas is controlled by the Republicans but the city of Austin is governed by the Democrats. At the moment, all we have are images of the Tesla Cybercab performing tests with a steering wheel on the dashboard. It is essential for the electric car company to continue taking steps towards a future where you can make profitability to the service. A profitability that, in Musk’s words, should burn its first stage in June of this year when you should be offering “trips with self -employed cars for money”, in words used to a call with investors and published by Reuters. However, the time period given by Elon Musk is so narrow that he opens the door to doubt and think that we could be before the nth promise not fulfilled in a timely manner. Much more if we consider that the company itself is pending to receive the approval in California To be able to operate your Full self driving (Your most advanced driving aid system) without supervision, something that already Mercedes In very specific traffic circumstances. Photo | Gage Skidmore and Tesla In Xataka | Tesla unlocks in Europe one of its most advanced functions. And incidentally confirm that we will have the least autonomous tesla of all

The electric car has sold more than ever this February without Moves plan. It is an illusion that will end soon

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We already have enrollments last February. In Spain, 90,327 cars were recorded, 11% of cars more than in the same period of 2024. Growth is striking but it is not as much as electric cars enrollments, which grow 60.4% and continue to chain good sales figures compared to what we had so far. According to data from the National Association of Vehicle Sellers and Repairing (Ganvam) and the Business Association for the Development and Impulse of Electric Mobility (Aedive)in last February they enrolled 6,260 electric cars. It is one 60.4% rise Regarding the same period of the year 2025. and in the accumulated of January and February, Spain adds 11,419 vehicles enrolled, which represents an increase of 54.9%. But, wasn’t it a market stopped without the aid to the electric car? Were not essential state subsidies to sell these vehicles? How can it be that we have not been helpful for weeks and at the same time more electric cars are sold than ever? Well, because the electric cars that are reflected in these data are not being sold. Or, at least, this is not exactly like that. Some data that arrive late To understand well what is happening, the difference between car sales and registration must be clear. It may seem the same but it is not exactly like that. The sale of cars is the transaction that makes a brand or concessionaire with an individual or a company. That sale You can go hand in hand with a registration That same month but you can also count the sale in January and not arrive registration until March. If the bought car is responsible for a factory or, simply, it has already been manufactured but is on its way to the concessionaire, it is very likely that the customer has to wait a few weeks or months for the car to be delivered. At that time the registration is recorded and it is when it is counted in the listings that are usually used to be clear about the “bought” vehicles in Spain even if it is not exactly like that. Another good example is what happens at the end of the year. Car sales and enrollments usually have similar numbers but it is possible that registration exceed sales. This is because in the months of November and December, companies often tighten the accelerator with automation. They serve to slightly make up the numbers or comply with the quotas assigned for each country within the company’s commercial strategy at the continental level (European Union) or world. You just have to see how Tesla substantially increases records of deliveries in the last month of each quarter and the end of the year. Those automatrications They have not been sold and then you have to give them exit. The manufacturer appears better in the photo and allows him to have an available stock of vehicles that can be delivered at any time to the customer who wishes. Of course, the car will drop in price and the profit margin achieved by the manufacturer will be lower. In addition, there is a risk of creating a stock too large, devaluing the product. This is what It happened to Stellantis in the United StatesFor example. Therefore, if the car is not delivered in the same month of the purchase, we have a delay in the data that we are collecting. The hangover in the electric car This is the same that is happening with the electric car. Last January 23, Electric car aid fell. Since then, those who have approached the dealers to be interested in the purchase of a new vehicle will have found a higher price to the one who could expect. Since the fall was formalized, the government has launched messages that will reactivate aidrumored that They will be delivered at the time of purchase And, shortly after, rumoring that the procedure will be the same as until now although it will be reduce waiting times To collect help. In summary, A lot of noise But no concrete measure approved. The lack of these aid has triggered the fear that electric car sales would stop dry but enrollment figures, as we see, do not reflect it. So what can be happening? There are several possibilities. In the first place, electric cars are arriving at the market that were commissioned a few months ago, when the MOVES III PLAN that he delivered to 7,000 euros of help to the purchase and a maximum of 3,000 euros with its relief in the income statement. What we have in hand are enrollments, therefore, from electric cars that were bought under the umbrella of the Moves III Plan. Another discharge possibility is that the manufacturer returned the purchase signal to whom he had commissioned an electric car and those cars have preferred to automatically. Until now, the aids were also contemplated for semi -new vehicles, so the manufacturer may have automatulated the conscious car that it will lose some money but that the future buyer can continue opting for the subsidy if a future Moves plan is renewed in the same terms. Finally, it remains to wait (if a new line of aid is not approved) to know the real impact of the situation. Experience in other European countries He tells us that, without aid, the electric car stops dry. The impact on the potential sales that could have been made from January 23, in which the fall of subsidies was confirmed, we will not know it if time goes by and we continue without a plan. From Ganvam have this same reading and the information that manufacturers have transferred to us when we have had contact with them is the same. They assure us that, taking temperature with the thermometer they have with His own dealersinterest in electrical models has stopped dry since it is known that there are no aid for them. Therefore, orders have slowed down and if a line … Read more

Europe had a plan to jump into the electric car and 2025 was its first fire test. The manufacturers have ended it

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It had been rumored for a long time and has ended up confirming. The European Commission will make the maximum pollutant emissions that manufacturers will be fostered if they do not want to be fined with sanctions that promised to be one thousand millionaires. The pact that has been reached is a small three -year moratorium that postpon the problem to 2027. These are the key points. What we had. What was on the table was a road map designed to jump into the electric car gradually. By 2035 it is planned prohibit cars that are not “carbon neutrals.” That is, it is expected that combustion engines can be still used with hydrogen either synthetic fuels that during their production they absorb CO2 and, therefore, equal their small pollutant emissions expelled with the use But the truth is that these They should be more than mere exceptions. In 2030, an emission limit is so high that it should not allow the sale of cars that, at least, are not plug -in hybrid. And in 2025 very high fines were expected for those who exceeded 93.6 gr/km of CO2 on average in the car fleet sold. The regulations said that for each gram of CO2 exceeded in the fleet of cars sold it would be punished with a fine of 95 euros per car sold. That is, if the fleet average is 98.6 gr/km of CO2, the fine would be multiplied by five. Each car sold would face a sanction of 475 euros. A manufacturer that sells a million cars in the EU would face a penalty of 475 million euros. What changes. Little and a lot. The president of the European Commission, Ursula von der Leyen, has presented The conclusions of the second meeting of the table known as Strategic Dialogue for the future of the European Automobile Industry. In his second point he points out that there is “a clear demand to make the CO2 emission standards more flexible.” This flexibility is a kind of moratorium for manufacturers. Yes, they will have to comply with that emission limit of 93.6 gr/km of CO2 but will do so in 2027. Then they will present their results that will result from an average of sales of 2025, 2026 and 2027. Millionaire fines There are, therefore, in suspense. Trying to content everyone. According to Von der Leyen, the current emission limits are maintained in 2027 so as not to punish those who have done the job before anyone else but believes that the industry needs “more margin of maneuver and greater clarity, without changing the agreed objectives.” The changes, of course, need to be approved. The president of the European Commission It is optimistic In this sense, pointing out that an amendment as specific as this should be approved in very short space of time. On March 5 we will know more details with the presentation of an action plan that also contemplates the production of battery for electric cars within the European Union, among other measures. The big beneficiaries. Among the big beneficiaries are, of course, those who were not going to comply with emission regulations and aimed to overcome it widely. The biggest beneficiary is, with much difference, the Volkswagen Group, according to calculations collected by The automotive tribune. The German conglomerate pointed to a penalty of 6,914 million euros with the sales and emission data of 2024. Mercedes, who had received a fine of more than 1,000 million euros with the figures last year, is the other great beneficiary although there was already talk that he could have reached an agreement with Volvo or Polestar, among others, to form a pool of emissions before the European Union that will free them from the sanction. Now both manufacturers have time to launch mass electric cars (Volkswagen awaits you to 2026/2027) or, like Mercedes, which sell large volumes within the figures they usually handle. He Mercedes Cla It is the great hope for this year and the coming. Losers? If we take a look at the figures of 2024, Stellantis and the Renault, Nissan and Mitsubishi alliance could also breathe calm since the fines could exceed 2,000 million euros if the data last year is taken as a reference. However, both groups have made important efforts to reach 2025 with electric cars that aspire to sell good quantities and, thus, reduce the middle emissions of the fleet. Stellantis has made an investment of 30,000 million euros on Stla platforms of greater and smaller size and software development, with the aim of accommodating electrical and hybrid mechanics in the same space. He Peugeot E-3008for example, it is a good attempt to sell large volumes of electric. Renault, meanwhile, has also made a giant leap in the electric car market in the last two years (winner of two Car of the Year consecutive along the way). His Renault Scenic and his new Renault 5 They are cars to move large sales figures which should significantly reduce the average emission. Those who surely lose. Those who have lost with the play are, of course, the manufacturers of electric cars exclusively. And, more specifically, those who aspired to get a good sum negotiating with their emission bonds to get the companies out of the possible sanctions. It could be a good impulse for Volvo, which has a very high part of its widely electrified range and, above all, to contain that It does not go through its best moment economic. But the one who loses the most is Tesla. The company had a complicated 2024 and is about to see if it reverses the situation in 2025. The sale of your emission bonds They were highly coveted because their sales volume in Europe is relatively high, it had to grow with the arrival of the Tesla Model and updated And it has no combustion engines that criminalize it in the least. Photo | Volkswagen In Xataka | Spain will manufacture the electric car that … Read more

The only problem is that it has little car and a lot of evtol

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We have been dreaming of seeing for years Flying cars touring our cities. Films like ‘The fifth element‘,’Blade Runner 2049‘ and ‘Total Recall‘They have drawn us a future where the traffic jams are resolved in the air, releasing the streets and transforming urban mobility. However, reality is still determined to go slower, with a variety of challenges that must still be resolved. These types of alternatives have not yet reached the market, although some companies promise to change the rules of the game. Alef Aeronautics, The company is developing “the first real flying car in the world”he has shown his prototype in action. In a video posted by CNBCthe vehicle rises with apparent on an SUV and lands right in front of him, suggesting that science fiction is one step closer to come true. However, the exhibition has left more questions than answers and at least one certainty: what we have seen resembles the floating cars of cinema and much more to a car -shaped evtol. Alef Aeronautics flying car Model A, which is how the vehicle has been baptized, aims to become a low -speed electric vehicle, a category that in the United States and Canada encompasses golf carts and has several restrictions, such as a Maximum speed of about 40 km/h (25 mph). The flying car, they explain, can travel a distance of about 320 kilometers per earth or 177 kilometers by air. At the moment it is not clear how many people can transport, what comforts will offer passengers and other details. Model A during one of its most recent tests Alef Aeronautics explained to the press present in the exhibition that is limiting the information to protect its intellectual property. Nor allowed journalists to get too close to the vehicle. In fact, according to the American media, at no time saw the driver enter or get out of the car. Although everything indicates that there is still work to be done, the startup claims to have received more than 3,200 orders and promises that the production of Model A will start at the end of this year or the beginning of 2026. A Model A render in full flight The emerging company indicates on its website that the flying car will cost about 299,999 dollars. While Ferrari and Tesla play in different leagues, we take their prices as a reference: the vehicle would cost more than a Tesla Model S or a Ferrari Roma Spider. And for those who look for something that really fly, a helicopter like the Robinson R22 Beta II Round the $ 350,000. The Chinese firm Xpeng Aeroht, meanwhile, is working on a hybrid concept, A car that hides an evolution in the trunk. Alef Aeronautics was born in 2015. The first design was nothing more than a sketch on a napkin, but a year later they already had a prototype to subscale. The company continued to advance with tests in wind tunnels and computerized simulations, until in 2019 it managed to fly its first full -size prototype. Recently, he has signed agreements with Spanish firms Pucara Aerospecialized in the manufacture of aeronautical pieces, and MYCfocused on aeronautical production. Images | Alef Aeronautics In Xataka | Rolls-Royce wanted

The real business will be to see a Madrid-Osasuna in the car

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For years we are listening to the cars software will be key when choosing a vehicle. The possibilities they offer are numerous but, for the moment, traditional companies seem to have not been able to get economic performance to it. Byd, however, gives his “eye of God” that promises to be decisive when buying the car. His “eye of God” can be the least. What is the “eye of God”? This is how Byd calls his driving aid systems or automated driving (under supervision). They obviously contemplate from adaptive cruise control systems to remote parking services, where you send orders from the mobile phone and the car park alone. A price war. A few days ago, the Chinese company confirmed that it will include these systems completely free in all its cars, regardless of their price. The announcement fell like a bomb in the industry since this type of aids always They have been used to attract customers to a brand. Tesla, for example, boast your autopilot And for years he has sold his Full self driving (FSD) as the great promise of a completely autonomous driving in all cars prepared for it. Xpeng in China have based their growth on this type of functions and is one of the reasons that have attracted Volkswagen for a collaboration between both manufacturers. Make these systems available to all buyers, regardless of whether tens of thousands of euros pay for a car or a few thousand euros, Open a price war on a front that had not been seen so far. In addition, it puts the software as a central element for Decide a purchase. Defined by software. For years we have heard manufacturers say that the vehicles of the future will be defined by the software and that It will be an added value to the vehicle itself. China has even demonstrated that it is a central element, as we will see. In Europe, however, we are in the superficial layers. We talk about whether a car is more or less technological because it uses Android Automotiveits customization capacity or if you have opted for your own development that adds distinction to the brand and the model. Despite this, The generated income is almost non -existent. Manufacturers have given blind sticks to the point that Volkswagen has had to delay the launch of key models (Porsche Macan and Audi Q6 e-tron) and Search for help in China either BMW has had to back down to controversial subscriptions such as the heating of the seats. Subscribe, however, to autonomous driving functions did seem like a perfect path to begin to make efforts to make efforts. A bridge. But what if the finger points to the moon and we are looking at the finger? That is what you think of But auto insights. He exercises software -related consultancy work and usually participates in media such as Financial Times, Nikkei either The Economistamong others. In his NewsletterHe points to that to understand the “gift” of his “eye of God” to buyers you should not look exclusively at car sales that Byd can convert, you have to look at the juice that can get a highly automated driving . If people can activate a system of Level 2+ or Level 3 (During slow traffic situations), that opens huge potential opportunities to sell services, entertainment and others, while people move in these traffic jams. Think of a zoom call during a jam. Think about watching a movie. Play a video game. A first approach. What he affirms has all the meaning of the world. The Chinese automobile industry is turning the car into a four -wheel chassis that arrives completely defined by the software. In fact, only See some videos From what is presented in each car hall to check that the car is now a tailor drawer where to watch movies, play video games or enjoy a karaoke. Kevin Williams also told it well for Inside Evs. In his article he explained how Western manufacturers have become completely obsolete at what the interior of a Chinese car offers. An easy position if we attend to speech that the local client It begins to have about European and local cars. Under way. What you are talking about in your weekly entrance is that Byd’s true business can be in everything that offers their cars once they behave as low -speed autonomous vehicles. It is a relatively easy level of autonomy to reach for the manufacturer since it is easy to drive for the car in a jam. The Mercedes can do it In specific places at speeds below 60 km/h. Byd and any other manufacturer has the opportunity to have their own store with applications that compete for the attention of … driver? Is to move the mobile phone applications business to the carcharging a percentage per discharge to the owner of the application so that it can be put into operation in the vehicle. That discounting that it is not the vehicle manufacturer who offers these entertainment services or for labor productivity. A private market. You have to understand the particularities of the Chinese market. There, the cities are gigantic and the driver passes, on average, more than 45 minutes to get to work daily. Those more than three quarters of an hour, however, barely suppose less than 30 kilometers of journeyso the average speed is very low. This is decisive when it comes to understanding the cars offered. Chinese brands themselves have explained that the paths that are made by car are usually urban and rarely cover long distances such as in Europe and the United States. That is why they have cars where the space for the rear seats is prevail, the trunk is removed … and priority is given to the infotainment systems. The latter has been key to understanding market evolution. More and more the customer prefers to give priority to the voice controls of the vehicle, their connectivity with … Read more

Porsche had been the perfect luxury car that triumphs in China. Until the Xiaomi Su7 arrived

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The relationship between China, the European automobile industry and the evolution in its own manufacture of products is well observed in the future of historical brands such as Porsche and newcomers to the engine market, such as Xiaomi. The health of both companies cannot be more opposite to the same problem to solve: the electric car. Again, China seems to take the advantage. Porsche’s crisis. In just a few months, Porsche has gone from being the best asset of the Volkswagen Group to be in a specially delicate situation. His cars presented very high benefits, their Porsche Taycan (their first electric car) It had been a success In the early years and forecasts aimed to sell more and more cars at a more and more expensive price. Today, Porsche plans the dismissal of 1,900 employees. Their profit margins, which aspired to touch 20%, They will move between 10 and 12%. It is still a good figure but is behind the 14% that investors predicted. Its production will be closer to the 250,000 cars for next year than of the 310,000 produced in 2024. A perfect storm. Porsche’s financial weaknesses arrive at the worst moment. Donald Trump threatens to lift tariffs on European cars (which now pay 2.5%) and that is a serious problem for the company that has one of its main markets in the United States where, in addition, everything indicates that I could continue to cast its most profitable model for its combustion engines and its personalization possibilities: the Porsche 911. It would be another river in a river that lowers scrambled as a result of a very hard fall in sales in the Chinese market. The market has been threatening a storm for two years. In 2022 they sold 2% less cars there than the previous year. In 2023, the fall was already 15%. And in 2024 he went to 28%. A very hard setback in The first market in the world For the company. A paradigm shift. What has happened with Porsche is the faithful reflection of what has happened with the entire European automobile industry. Their cars are exquisite, they are well constructed, they have a story and a story. They are excellence and remain a demonstration of status. They are, in short, excellent machines. But none of this are worth them in China. The public, Thanks to huge subsidies To the purchase, he has made the leap to the electric car and now they expect something else. They aspire to a software defined product, with four wheels and a brain that drives thousands of intelligent and digital functions that provide an extra to daily paths. In just a couple of years, the German automobile industry, once a reference in Chinese luxury, has become an obsolete product. “It was only an electrified Porsche. That’s it,” said a Chinese client to Bloomberg to express its disappointment when you get on the Porsche Taycan and compare it with what your rivals are doing there. “I didn’t even think of a German”. The words are from Seaky He, known influencer in China, collected by The New York Times. “When choosing my new car, I didn’t even think about buying another German car,” he explained when pointing out why I had opted for a Xiaomi Su7 When his first car had been a Mercedes Clade in 2017. Then, German remained an example of a luxury vehicle. The remote parking or the control of the car temperature from the mobile phone were some of the digital incentives that helped Seaky to decide for the Xiaomi car. “It’s hard to see them like luxury cars now,” Ryan Xu said Bloomberg to justify why he had turned his back on Germany after having a Mercedes Cla and a Mercedes G Class. “They are indistinguishable in quality” All this we talked about now should know in Porsche. In fact, their own consultants claimed that Chinese cars have been “Indistinguishable in quality” of Europeans, an incentive when winning market in Europe and confirmation for the Chinese client that It is not being wrong. But, in addition, in the case of Xiaomi Su7, data on paper say that in a year they have lived up to Porsche and Tesla. Their engines are so powerful (or more) that those of these companies but have the advantage of offering systems Autonomous driving (supervised) more advanced and have offered surprising demonstrations of how their remote parking system behaves. One year of heart attack. Although Xiaomi has managed to read that the automobile market in China points in a very different direction than we knew in Europe, the truth is that its figures in just one year They have been especially good. When It was launched in April Of 2024, Xiaomi set the goal of reaching the 100,000 units produced from the Xiaomi SU7 for that year. In the last days of December exceeded 130,000 units That he had put the objective of recalculating his expectations, given the good reception among the public. The reason for success is evident: not only offers better benefits than a Porsche Taycan, also adds a layer of digitalization and automated functions that the German model is completely lacking. And all for a fraction of the price of German. While The Porsche Taycan cheaper It is sold for 918,000 yuan (more than 120,000 euros to direct change), the Xiaomi Su7 is in the market for 215,900 yuan in China (less than 28,000 euros to direct change). Photo | Xiaomi In Xataka | Xiaomi already has its record in Nürburgring: they have reduced Tesla’s time in 40 seconds and that is the least

Without MOVES in sight, the electric car threatens to disappoint in Spain

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The electric car needs important financial aid to take off. Perhaps not in the future but if something has taught us the short trajectory of technology is that where it has triumphed it has done so with a sustained plan of purchase aids. In China, government subsidies They have accumulated one after another. First because popularize technology It has allowed them to create an industry that threatens to win a relevant role in the automotive, a market where they had gone unnoticed. And secondly, because Chinese economy itself needs to be dynamic And vehicle sales is a good tool for this, especially now that they need to place what threatens to be an overproduction. Norway, where the electric car represents almost 100% of saleshas also reached this situation with A sustained aid plan. Constant and also pointing to a tax reduction, the customer has ended up embraceing technology. Germany (even China) is a good example of what happens when You eliminate aid: Sales stop. It happened to the German country last year. In its first full year since the government was forced to withdraw aids to purchase, Electric sales collapsed 27.4%. Although there are still no concrete data, the perception is that Spain walks along the same path. Essential aid In the middle of last January, the refusal to approve the already famous Government’s Bus Decree made the Transport aids, To pensions And, among other things, The Moves III Plan. With a huge delay when delivering aid to purchase (so much that some brands advanced the amount delivered by the Government), the MOVES III PLAN It was still a value when placing an electric car compared to other technologies. With him, the buyer could be discounted up to 7,000 euros of the purchase, 70% of the charger installation In the house and up to 3,000 euros in the income statement. We talk about aid that could therefore overcome the 10,000 euros For those who, yes, It was mandatory to arm himself with patience. The latter led the government itself to promise that it would reform the Moves III Plan with the aim of expediting all the processes and came to slide that the aid would be delivered at the time of purchase. However, none of this ended up getting ahead. In fact, Two weeks before finishing 2024 And, with him, the Moves III Plan falls, nothing was known about the future of aid. In those last days ended up an extension which was active until the middle of January. Since then, the interest in getting an electric car has stopped, according to manufacturers. Paco Pérez Botello, president of Volkswagen Group Spain Distribution, says that “orders have stopped dry” since the Moves III Plan ends. “We will begin to notice it in March enrollments if there are no aid again,” he clarified in words collected by Five days. The atmosphere among the Germans is the same as reigns in other brands. During the presentation of Hyundai insertresponsible for the company confirmed that the visits to their dealers to be interested in the model had shot themselves as a result of starting the television ads campaign but that, just a few days later, It had collapsed When the aid had been removed. Although it has been slid that the aid will reach those who had requested the electric car In the first days of January And that the new aid program will also contemplate the sales of February, it has logic that the customer delay their purchase due to the lack of guarantees. Reactivate aid can be essential for the performance in Spain of the aforementioned companies that have recently put the insert and the Skoda Elorq But also for him Ford Capri or the Renault 5cars that also just land in the market. “We can reach a 10% electric market share in 2025, but it will depend on the incentives that there are,” said Pérez Botello. The perverse part of aid is the same as that of a Price war between companies. The client, aware that the aid can be approved before or after, delays the purchase waiting for a better price that, in this case, does not seem to finish arriving. In any case, we will see to what extent the rope is tense and when we will see a new program of aid that clients and manufacturers wait with open arms. Photo | Xataka In Xataka | Catalonia is determined to lead the conversion and sale of the electric car. His great objective is called Madrid

Catalonia is determined to lead the conversion and sale of the electric car. His great objective is called Madrid

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It is fulfilled a month since aids to MOVES III PLAN For the purchase of electric cars they fall. Silence since then. From experience with what lived in other countries, the electric car needs Purchase aids If you want to gain ground. An ambitious, stable and lasting aid program is the one that has achieved that almost all of the cars sold In Norway, they are electric. On the opposite side, Germany has seen how Their sales collapsed After withdrawing the aid forced. Taking into account that Spain was costing to take off in sales, we run the risk of unplugged with this technology And take a step back in the penetration of this technology just now that brands begin to propose vehicles at more affordable prices, with options of between 20,000 and 30,000 euros. In the middle of all this context, the Generalitat de Catalunya has presented a project to reimprorate sales of this type of technology, which also depends on its own automobile industry. A plan that revolves around the electric car Last January 2025, plug and electrical hybrids added 11,358 units in Spain. Of these, 4,571 units were recorded in Madrid. It accounted for 40.24% of sales throughout Spain. The figure is far from any other that can shade. Catalonia is the Second most populous autonomous community From Spain and takes more than one million inhabitants to the Community of Madrid. Barcelona It is also the second largest city in Spain, only behind the capital. Despite this, in January they only enrolled 1,624 cars classified as plug or electrical hybrids. 14.30% of the total sales of the territory. Given this perspective, the Government of the Generalitat has presented a plan to reimpulse the sale of this type of technology. The project, as we said a few days ago, has a transverse perspective because also Electrify the motorcycle fleet. The final intention is to make the electric car industry the stone on which the future of the automobile market turns. To achieve this you want to attack points that are considered keys: Multiply by five the recharge points network available in the next five years. Loans for self -employed and companies electrifying their fleets. Electrify 90% of the fleet used by the Catalan administration. The intention is to dedicate 150 million euros to sow the Catalan land of electric plugs. You want to move from the current 9,000 load points to a total of 45,000 plugs available. As for loans, a credit line of 400 million euros will be established to facilitate access to this type of technology and try to eliminate the barrier from the equation price. During the announcement of the Project, the Generalitat Catalan emphasized the importance of maintaining the good health of an industry that in the region generates 35,000 people occupied in 10,300 companies. By turnover, automotive represents the third sector of Catalonia. Photo | SEAT In Xataka | The electric car is sweeping so much in China that the natural step is already raised: stop calling it “electric”

“China has been in the electric car for ten years”

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Year 2017, Ford announces that it will invest 4.5 billion dollars to completely transform the brand. The year and Mark Fields have just begun, then CEO of the company, confirmed that they would invest in electric cars and completely autonomous driving. In five years would launch 13 more or less electrified models And in 2021 they would have a completely autonomous car in the market. Just a few months later, Tesla’s price (then raising the launch of Tesla Model 3) surpassed Ford. Undoubtedly, the strength of Elon Musk’s had pressed a company with more than a hundred years behind him and responsible for launching the First big mass car in their country to invest strongly in a completely foreign technology for them. We are in 2025, Ford has launched the market Ford Mustang Mach-Ehe Ford F-150 Lightning (an electric pick-up) in the United States and, recently, the Ford Explorer and the Ford Capricars that are actually different bodies of the same vehicle. With fewer spotlights, the Electric Ford Puma. In addition, they have decided leave the company in two in what they have called Ford Model E (electric and software) and Ford Blue (combustion). The idea is to function as a rocker and that the weight that now falls to Ford Blue is balanced until falling on the side of Model E in a transfer of powers of combustion to the electric. All that strategy, however, does not go through a good time. Jim Farley is now the Ford CEO and has strong opinions about the moment the company is living. Burning 2,000 million dollars It is the cost to be paid for a strategy that is not working. In the last presentation of results, Farley has confirmed that the company provides a decrease in the expected benefits of 2,000 million dollars. Collect in Bloomberg that in 2025 do not expect benefits (before tax) above 8,500 million dollars and that could be below 8,000 million dollars, far from the 10.200 million dollars collected in this item in 2024. Since last summer , the company’s actions have suffered a hard adjustment, losing its value more than 35%, as a consequence of the bad expectations collected with each new report. Ford has to face a market, that of the electric car, where the margins of benefits are scarce or have vanished given the sales volumes with which these companies work. But, in addition, its CEO ensures that the cars they like in the United States are the opposite of what an electric car should be. They are clients who “have very demanding cases for an electric vehicle. They tow, drive out of the road, make long road trips. These vehicles have worse aerodynamics and are very heavy, which means Very large and expensive batteries“, Farley says that It is not the first time which points to large vehicles are a problem for electrical technology. In fact, this approach is those that have cost 1.9 billion euros to the company. In full fever from the gigantic electric car, Ford launched a seven -seater electric explorer. The car should fight with the great American SUVs from electrical technology. Last summer of 2024, Ford confirmed that he canceled that development and that he would not launch the car to the market because there was no demand. Since then, the company’s CEO ensures that this type of cars need gigantic batteries, very expensive to produce and more complicated to make profitable. That is why the intention is to sell the smallest possible electric cars. The problem is that the company itself has decided to start the house for cars such as the Ford Mustang Mach-E or the Ford F-150 Lightning. Rest in peace the Ford Electric Explorer of seven seats. The other alternative is directly Learn from China. The Asian country has managed to position itself as the most leading country in this technology and, in fact, Farley himself has been the first to praise his way of working and in Confirm that Ford is shining His cars to understand how they got their competitive advantage. In words a The New York TimesFarley said that China is 10 years ahead in the manufacture of batteries which gives them a strategically more advanced position and, therefore, do not have to face the enormous economic difficulties facing companies such as yours. To this Chinese competition, American car manufacturers have now to face a possible commercial war that could seriously increase their products. The Ford Mustang Mach-E, for example, is also manufactured in Mexico and must be taken into account that Steel and aluminum tariffs They will also end up uploading the final price of the product. Regulatory changes that have not been contemplated in the last presentation of results. Ford’s hopes are put in BlueOval Citya huge factory that has cost 5,600 Millions of dollarsdesigned in 2021 and subsequently projected under the umbrella of the Inflation reduction law by Joe Biden. A program that, now, is in the air with the arrival of Donald Trump to power. With that program they hope to produce batteries at lower cost in the coming years. However, Farley is clear: in China they have been in China to the United States and, at the moment, there is no American company that can match in benefits and load time the batteries of Catl. Photo | Ford In Xataka | Ford is clear that the future of the European car is electric. And also that you will say goodbye to 4,000 employees for it

Steve Jobs’s secretary was late for work because of her old car. So Jobs gave him a jaguar

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Steve Jobs He was not a boss to use And he won the reputation of being an unpredictable and passionate leader. Capable of Inspire and challenge your employees with gestures that moved Between despotism and genius when motivating their workers. One of the anecdotes that best reflect that particular motivation style It happened when his secretary was late for work because his car did not start. There he met a Steve Jobs unpredictablethat it could well have fired her at the act no one would have missed her. However, instead of reproving the delay, Jobs had a most productive idea But, above all, more profitable for the employee. “Take, you never get late” As the Exeuse of Apple Ron Givens said In an interview for WRAL news“People were afraid of him. But that same afternoon, Jobs entered his office, threw him a game of keys of a new jaguar and said: ‘Take, you never arrived late.’ He always did things like that, surprising the people”. He Jobs leadership style was famous for its intensity. He demanded absolute excellence and did not tolerate excuses. “He was able to do surprising things to keep his team focused on Apple’s mission.” For that reason, seeing Jobs waiting for her in her office, she feared the worst outcome. What I didn’t expect was to finish the day with A new jaguar In his garage. Apple’s former director assured that the secretary “was a single mother and a good secretary”, pointing out the good performance of the Jobs employee. Perhaps that good performance was what made Steve Jobs, very in favor of surrounding himself with brilliant professionals, did not get carried away by his impulses and chose to eliminate the problem he had prevented (and would probably come back in the future) to his secretary Reach timely to your workplace. Jobs’ unpredictable motivation Andy Hertzfeld, one of the original Macintosh engineers, assured That working with Steve Jobs was unpredictable: scary and exciting at the same time. Givens corroborated him in his interview, in which he acknowledged that Jobs was an “excellent motivator” and “a good leader”, that as soon as he could say goodbye to a wrong response, like rewarding you with a luxury car. Actually, Jobs’s approach by giving his secretary a jaguar was not a mere gesture of generosity. Apple’s CEO demanded maximum motivation And dedication to their employees, so eliminating those concerns that prevented them from giving 100% of their potential was just a way to get both with a single gesture. Today, the figure of Steve Jobs remains a reference both in technology and in the Business management. His methods could be questionable, but Its impact on industry It is unquestionable. And that secretary who received a new jaguar is just one of the many evidence that, with Jobs, he never knew what to expect. In Xataka | Steve Jobs wanted to hire “professional managers” for Apple: it was a disaster because they only knew how to manage, not lead Image | Wikimedia Commons (Joi), Unspash (Logan Weaver)

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