While Big Brother sinks, ‘The House of Twins 2’ triumphs with a wild, online and unfiltered reality show

This past December 7, a digital reality show achieved what seemed impossible: surpassing the format that for decades had been the undisputed king of Spanish reality shows, ‘Big Brother’. ‘La Casa de los Gemelos 2’, produced by brothers Carlos and Daniel Ramos for YouTube and Kick, attracted more than 200,000 simultaneous viewers during its inaugural gala. The figure is especially significant when compared to the parallel collapse of ‘Big Brother 20’, which Mediaset has been forced to cancel early after registering historic audience lows. But what is broken is not the format, but how it is presented. The first edition. How we count on your daythe first edition of ‘The House of Twins’, released on October 12, 2025, raised questions about the limits of unfiltered entertainment. That experiment, an imitation of ‘Big Brother’ that worked with the fauna cultivated in the Twins’ debates, completely lacked structure: there was no presenter or rules, and the Ramos trusted that the mere coexistence of explosive TikTok personalities would generate content for a full week. The result was both an operational disaster and a viral phenomenon. The program reached peaks of 48,000 viewers connected simultaneously and exceeded one million accumulated views in just nine hours of broadcast. The house became the scene of physical fights between contestants such as La Marrash and La Falete, there was visible consumption of alcohol and substances, destruction of furniture and moments of tension that they bordered on criminal. The program was emergency canceled in the early hours of October 13. A subsequent debate attracted 150,000 spectators and became trending topics number one in Spain. Reality television without filters. The next step was to professionalize the format, but without losing that fundamental idea along the way. And the Ramos bet heavily on this new iteration. As revealed by Kiko Hernández himself in the program ‘We are nobody’, the production has a budget of more than 600,000 euros, a figure well above what is usual in Spanish digital entertainment. The prize for the winner is doubled compared to the first edition: 100,000 euros for those who resist until December 31. Familiar faces. The creators have gone directly to the Mediaset ecosystem and derivatives: José Labrador, from ‘Gandía Shore’; Eros Vidal and Gabriella Barbu, from ‘Temptation Island’; Nissy Lahr, from ‘Secret Story’, make up a core of personalities that the Spanish public already knows. Them they add up Kiko Hernández as master of ceremonies, Víctor Sandoval as “dictator” of the house, and Coto Matamoros as “executioner” in charge of punishments. To bait the audience. From the first moment at the premiere, audiences skyrocketed and the program became trending on social networks. Among the most significant moments, an accidental nude of La Marrash during a moment of lack of control or the reunion between Kiko Hernández and Coto Matamoros, two figures who had not met on screen since ‘Crónicas Marcianas’, and between whom great tension was palpable. Kiko took the opportunity to attack Mediaset and to the fame that ‘Big Brother’ drags: “There has never been a rape here, right?”, he said in reference to the case of Carlota Prado in ‘Big Brother Revolution’. The ‘Big Brother’ disaster. While ‘The House of Twins 2’ celebrated its digital success, ‘Big Brother 20’ was the star of the most resounding failure in the history of the format. The premiere in September 2024 it barely achieved a 17.4% sharesetting the program’s worst inaugural mark. But the decline accelerated week after week until hitting rock bottom in November with a devastating 11.3% share and only 636,000 viewers. The panic in Mediaset was unleashed with the abrupt cancellation of the daily strip and erratic programming decisions. The domino effect reached the entire chain: Telecinco closed November with a 9% monthly quota, its worst historical record for that month, chaining five consecutive months under the 10% threshold. On December 5, Mediaset decided close the program before Christmasproducing a triple expulsion to accelerate the pace of the programs. Two months in broadcast, record down. The problem is not the format. Some analysts talk about a flat casting and without charisma, too sweetened content, and viewers have complained that practices that gave excitement to the galas, such as on-set interviews, have been abandoned. ‘The House of Twins 2’ recovered precisely the elements that made the original ‘Big Brother’ great: 24-hour retransmission without manipulative editing, authentic profiles even if they are uncomfortable, and freedom for conflicts to develop organically. While Telecinco must comply with strict regulations on child protection schedules, advertising limits and content control, the Ramos brothers operate on YouTube and Kick with almost total freedom which allows them to experiment without corsets. The program allows itself the morbidity and transgression that the public demands, but without the restrictions that paralyze conventional television. In Xataka | ‘Temptation Island’ is one of the few things that works on Telecinco. So much so that they are already recording a new season

More and more triumphs in leisure than at home

Spain can boast a rich Gastronomic tradition Based on fish. Neither that, nor his kilometers of coastnor the millions of euros that move the ports of the country every year have prevented, however, fish are going through a particular journey through the desert in Spanish households, a marked by the collapse per capita and the closure of thousands and thousands of fishmongers. After that phenomenon there are several keys, such as cultural and educational changes that affect the purchase or perception that consumers have of their cost, but there is also another interesting factor: we increasingly associate fish to leisure and less to our refrigerators. We may not consider cooking a lubina for noon, but we like to go to dinner Sushi, Sashimi, Pokés or Cebiche. A percentage: 32%. They do not run good times for the fish industry. Not at least in Spain. The fish markets and fishmongers have been losing strength in the shopping basket at a speed that is evident in the consumer data per capita at home calculated by the Ministry: if in 2014 each Spanish consumed on average 26.4 kilos of fish a year, in 2024 that indicator already marked 17.9 kg. In short: a 32% collapse in just a decade. If we expand the comparison the setback is even greater. In 2009 it is They touched the 30 kg. A negative trend. The Last data Nor do they invite optimism. According to the latest tables of the Ministry of Agriculture, Food and Fisheries (Map) on domestic consumption, in May each Spaniard ate 1.48 kg, in which 17 euros were spent. The consumption data is more or less similar to that of last year, but moves away from the 2.13 kg of 2015 or 2.33 kg of 2005. In his Sectorial Report More recent, with data from the month of March, the department of Luis Planas warned that in the last year the acquisitions of fish in Spanish homes had fallen 4.3%, a percentage that has been felt especially in businesses with fresh merchandise, rather than in frozen. A figure: 5,000 businesses. The fall in fish purchases not only shows us what we eat at home, it also leaves a clear business reading. That ‘prick’ of consumption has come accompanied by the closure of 5,000 fishmongers in Spain, such as I remembered a few days ago The newspaper. “A third of the 15,000 fishmongers that existed in 2007 has been lost, which means the closure of more than 350 traditional fishmongers per year,” corroborates Fedepesca. “It has also been passed in the same period of 26,237 people in the sector occupied at 18,396”. Although the closure of establishments coincides with changes in consumption and a lower presence of fish in the country’s refrigerators, Fedepesca acknowledges that this is not the only challenge in the sector. “There is no generational relief”, regrets before aiming factors such as commercial schedules or the lack of a firm commitment at the formative level. In an attempt to diversify their income, there are those who have even begun to probe new business roads, such as pet food. Does all fish fall? The truth is that no. And that is one of the keys that help us better understand the changes in the consumption of fish that Spain is living. In your report ‘Fishing month by month’Map points out that there are certain species that have seen their demand increase throughout the last year, such as trout (19.4%), the lubina (18.4%), the sardine and anchovy (11.5%) and the salmon (11%). The demand for salmon and smoked trout have also grown, 25 and 12% respectively. It highlights above all the evolution of the salmon, not so much for its percentage of growth and for its volume, with one of the greatest per capita consumption among the species identified by the map. More fish (away from home). There is another equally interesting indicator. Fish consumption may descend In homesbut his behavior is better away from home. He report Mercasa on “Extra -Roma Consumption” of 2024 suggests that the product is improving its best reception in restaurants, bars, hotels and other businesses where people can eat without cooking. To be more precise, the firm has identified that in 2023 they were consumed through that route almost 150 million kilos2.6% more than in 2022. And although the data is not yet at levels prior to the pandemic, it is the largest since 2019. “It is 6.3 kilos of average per capita consumption. During the last year, 68.1% of consumers between 15 and 75 years have taken fish or seafood in some consumption outside the home,” Mercasa points out Before detailing that when the Spaniards leave home they are interested above all for seafood, such as shrimp and prawns, and squid. “In terms of consumption, fish concentrate 56.6% and the participation of salmon and sardines is significant.” During the first quarter of 2025 the “extra -adntal consumption” of fish has continued to increase, with a growth of 8.1% With respect to the 2024 start. What tells us that? That perhaps we consummate less fish in our homes and in general (sum of the domestic and extra -encouragement channel) we pay less attention when planning our meals, but its demand does not evolve the same at home than outside the home. In fact, fish loss has coincided with the rise in other types of business linked in part to fish: premises specialized in sushi, sashimi, poké and cebiche, dishes of foreign gastronomies in which fish also plays a relevant role. Increasingly associated with leisure. Seen otherwise, fish consumption loses strength in homes, but seems to be reinforced in others oriented to ‘leisure’. From the companies in the sector a problem of “perception” Among consumers related to the price of fish, but the reality is that there are businesses that have managed to take advantage of it. In recent years they have not lacked Voices that They claim That the increase in salmon consumption, one of the … Read more

Porsche had been the perfect luxury car that triumphs in China. Until the Xiaomi Su7 arrived

The relationship between China, the European automobile industry and the evolution in its own manufacture of products is well observed in the future of historical brands such as Porsche and newcomers to the engine market, such as Xiaomi. The health of both companies cannot be more opposite to the same problem to solve: the electric car. Again, China seems to take the advantage. Porsche’s crisis. In just a few months, Porsche has gone from being the best asset of the Volkswagen Group to be in a specially delicate situation. His cars presented very high benefits, their Porsche Taycan (their first electric car) It had been a success In the early years and forecasts aimed to sell more and more cars at a more and more expensive price. Today, Porsche plans the dismissal of 1,900 employees. Their profit margins, which aspired to touch 20%, They will move between 10 and 12%. It is still a good figure but is behind the 14% that investors predicted. Its production will be closer to the 250,000 cars for next year than of the 310,000 produced in 2024. A perfect storm. Porsche’s financial weaknesses arrive at the worst moment. Donald Trump threatens to lift tariffs on European cars (which now pay 2.5%) and that is a serious problem for the company that has one of its main markets in the United States where, in addition, everything indicates that I could continue to cast its most profitable model for its combustion engines and its personalization possibilities: the Porsche 911. It would be another river in a river that lowers scrambled as a result of a very hard fall in sales in the Chinese market. The market has been threatening a storm for two years. In 2022 they sold 2% less cars there than the previous year. In 2023, the fall was already 15%. And in 2024 he went to 28%. A very hard setback in The first market in the world For the company. A paradigm shift. What has happened with Porsche is the faithful reflection of what has happened with the entire European automobile industry. Their cars are exquisite, they are well constructed, they have a story and a story. They are excellence and remain a demonstration of status. They are, in short, excellent machines. But none of this are worth them in China. The public, Thanks to huge subsidies To the purchase, he has made the leap to the electric car and now they expect something else. They aspire to a software defined product, with four wheels and a brain that drives thousands of intelligent and digital functions that provide an extra to daily paths. In just a couple of years, the German automobile industry, once a reference in Chinese luxury, has become an obsolete product. “It was only an electrified Porsche. That’s it,” said a Chinese client to Bloomberg to express its disappointment when you get on the Porsche Taycan and compare it with what your rivals are doing there. “I didn’t even think of a German”. The words are from Seaky He, known influencer in China, collected by The New York Times. “When choosing my new car, I didn’t even think about buying another German car,” he explained when pointing out why I had opted for a Xiaomi Su7 When his first car had been a Mercedes Clade in 2017. Then, German remained an example of a luxury vehicle. The remote parking or the control of the car temperature from the mobile phone were some of the digital incentives that helped Seaky to decide for the Xiaomi car. “It’s hard to see them like luxury cars now,” Ryan Xu said Bloomberg to justify why he had turned his back on Germany after having a Mercedes Cla and a Mercedes G Class. “They are indistinguishable in quality” All this we talked about now should know in Porsche. In fact, their own consultants claimed that Chinese cars have been “Indistinguishable in quality” of Europeans, an incentive when winning market in Europe and confirmation for the Chinese client that It is not being wrong. But, in addition, in the case of Xiaomi Su7, data on paper say that in a year they have lived up to Porsche and Tesla. Their engines are so powerful (or more) that those of these companies but have the advantage of offering systems Autonomous driving (supervised) more advanced and have offered surprising demonstrations of how their remote parking system behaves. One year of heart attack. Although Xiaomi has managed to read that the automobile market in China points in a very different direction than we knew in Europe, the truth is that its figures in just one year They have been especially good. When It was launched in April Of 2024, Xiaomi set the goal of reaching the 100,000 units produced from the Xiaomi SU7 for that year. In the last days of December exceeded 130,000 units That he had put the objective of recalculating his expectations, given the good reception among the public. The reason for success is evident: not only offers better benefits than a Porsche Taycan, also adds a layer of digitalization and automated functions that the German model is completely lacking. And all for a fraction of the price of German. While The Porsche Taycan cheaper It is sold for 918,000 yuan (more than 120,000 euros to direct change), the Xiaomi Su7 is in the market for 215,900 yuan in China (less than 28,000 euros to direct change). Photo | Xiaomi In Xataka | Xiaomi already has its record in Nürburgring: they have reduced Tesla’s time in 40 seconds and that is the least

Melania Trump triumphs at the inaugural balls with a two-tone dress and choker for history

The inauguration of Donald Trump as the 47th president of the United States has been accompanied by traditional events in which the first lady, Melania Trumphas surprised us again with its eclectic and unexpected style. This is how he showed us yesterday morning, January 20 during a mass, subsequent reception with Joe and Jill Biden, as well as an oath in the Capitol Rotunda in Washington DC However, we still had to know what it would be like her gala dress to participate in the inaugural balls that closed this historic day of great international significance. © Getty Images © Getty Images © Getty Images © GTRES © Getty Images © Getty Images A two-tone dress for the big party of 2025 Specifically, for these musical celebrations, Melania Trump has once again trusted her great friend and stylist, the Frenchman Hervé Pierre. She wears a fabulous white dress that fits her figure and has a contrasting black band in relief that runs along the silhouette in an elegant zigzag that begins on the chest and ends at the bottom of a skirt that has a side slit. As accessories, the First Lady of the United States wears matching pumps and an original choker that hugs her throat and has a floral-shaped diamond brooch. © Getty Images © Getty Images Her dress for the inaugural ball in 2017 On January 20, 2017, that is, 7 years ago, Donald Trunp was inaugurated for the first time as president of the United States. That day, Melania Trump, who was making her debut as first lady, attended the traditional inaugural ball in a fabulous vanilla-colored shift dress signed by her close friend, the designer Hervé Pierre. The piece featured a Bardot neckline with delicate ruffles that fell down the side of the design. © Getty Images © Getty Images © Getty Images © Getty Images Melania Trump’s look at the inauguration For her part, for the first events on January 20, 2025, Melania Trump surprised with her look of great aesthetic drama. For the occasion, the newly minted First Lady of the United States wore a sober double-breasted coat in navy blue that signed the American designer originally from Buffalo Adeam Lippeswhose fashion is characterized by “timeless, elegant designs and impeccable craftsmanship,” as stated on the brand’s official website. Furthermore, and creating a halo of mystery on his face, he partially hid his gaze with a hat type pamela or boater in two-tone finish, by Eric Javits. As for footwear, Spanish fashion accompanied him in this choice, as he opted for some salons by the canary Manolo Blahnikin which he has trusted on numerous occasions. This has been the inauguration of Donald Trump

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