benefits

Amazon Prime Day returns in Spain with confirmed dates and benefits

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Amazon announced weeks ago that during this month of June that we have just begun, a new edition of its Prime Day: several days full of bargains, exclusive for Prime members, with which we can save a pinch on technology, home, video games and much more. But it was not until today, June 2, when has confirmed the final dates. Amazon Prime – annual subscription The price could vary. We earn commission from these links Amazon’s Prime Day 2026 arrives at the end of June with four days of offers Specifically, will take place between the 23rd and 26th of this month June. That is to say: it will kick off at midnight from Monday the 22nd to Tuesday the 23rd and will last for four full days, ending at 11:59 p.m. on Friday, June 26. We therefore have four days ahead of us to take advantage of the thousands of offers that Amazon will launch, compared to two days in previous editions. That is to say, double the time to save us a pinchFor example, in that cheap television that we had been thinking about buying for some time to watch the soccer World Cup. Or in that phone with which to replace our old mobile phone and much, much more. Furthermore, another change that we see this year compared to previous editions of this summer Prime Day is the chosen month. In this sense, the usual thing in recent years was for it to take place in July, but This time it will be done in June. Right now, in fact: exactly, in three weeks. An exclusive campaign for Prime members Like the dates of this Prime Day, Amazon has also announced that It is an exclusive sales campaign for its Prime members. Contrary to what happens with the Spring Sale Festival a few weeks ago or the Black Friday November, whose bargains are accessible to any type of user. So, how to take advantage of the sales this Prime Day if we are not subscribed? Very easy: just enjoy the free trial that Amazon offers for new registrations, which not only opens the doors of Prime Day to us but also allows us to save the cost of shipping, access a wide catalog of movies, series and documentaries through Prime Video and more for thirty days. Amazon Prime – 30 days free trial The price could vary. We earn commission from these links Once we are Prime members, we will be able to access the Prime Day offers which, as in previous years, will have guaranteed discounts on Amazon devices (Kindle, Echo, fire tv…). And also in brands such as Braun, Puma, Samsung and Philips, among othersas they have already confirmed. More offers, now available on AliExpress In case we don’t want to wait until then, right now we have another very powerful one available. AliExpress sales campaign. From yesterday until next June 10, we found bargains in nintendo switch 2, PlayStation 5 Pro, garmin watches, Xiaomi’s best-selling phones and much more in their Summer Promo. Some Amazon deals that you can now take advantage of XIAOMI REDMI Note 15 Pro 5G The price could vary. We earn commission from these links Midea Portasplit Portable Air Conditioner 4 in 1 | 3000 frigories The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | amazon In Xataka | The best mobile phones, we have tested them and here are their analyzes In Xataka | Which smart air conditioner to buy. How to choose a connected air conditioning system and featured models

To no one’s surprise, companies that lay off employees for AI are not seeing the benefits they expected.

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We have been hearing for years that artificial intelligence was going to transform the labor market as we know it. Apparently, companies that bet heavily on automation would gain productivity, save costs and leave the competition behind. And yes, many technology companies they have taken that path: dismiss employees to finance your leap into AI. A new report from the consulting firm Gartner has just poured cold water on that strategy. The research, based on surveys of managers of large organizations with income exceeding $1 billion annually, reveals that staff cuts They are not producing the economic benefits that many expected. The most striking thing is that the figures are practically the same among the companies that They fire and those who don’t. Gartner numbers. The consulting firm found that around 80% of large companies that are implementing autonomous AI technologies have reduced their workforce to a greater or lesser extent. As and as highlighted Fortunethese personnel cuts in some cases affected up to 20% of employees. However, when analysts looked at who was obtaining better economic results, the data indicated that there was no appreciable difference in the return on investment of those companies that had laid off a good part of their workers and those that had kept them on staff. As Helen Poitevin, distinguished vice president and analyst at Gartner, noted, “There is no connection or correlation between those achieving ROI and layoffs.” The substitution fallacy. According to the authors of the report, the logic that has dictated the strategy of many technology companies is that, if AI can do the work that was previously done by a human, dispensing with that human will reduce costs, and that savings automatically becomes profit. The problem is that this equation is not being fulfilled. Gartner notes that companies that opted for workforce cuts to use AI ended up at the same point as those that did not. Poitevin warned that this approach could be “very damaging in a broader sense,” noting that some organizations that cut staff were forced to rehire employees shortly after. Amplify people, not replace them. Gartner data revealed that the companies that are achieving the best results are those that They don’t use AI to replace peoplebut rather they incorporate AI into production processes so that their employees perform more. In fact, one of the risks posed by the strategy of replacing personnel with AI is that the company stops investing in the medium term in improving its operations and loses productive capacity. The report notes that companies that use AI as a co-pilot for their workers tend to invest in training programs, create new roles to oversee the implementation of AI and redesign workflows, making their employees increasingly autonomous and productive. The future of work: transformation, not apocalypse. Gartner projects that by 2029 the number of jobs created thanks to AI will exceed those lost, thus coinciding with other previous analyzes such as that of the World Economic Fundwhich point towards a shift in labor profiles, not towards a balance of net job destruction. Between 2023 and 2029, approximately 6 million jobs will be automated worldwide, a small proportion of the nearly 2 billion jobs available globally. Still, the impact of AI is real. Gartner estimates that about 32 million workers a year will see their jobs automated. The author of the report assured that AI “is not causing a workplace apocalypse, but it is unleashing chaos and changing the way people work.” In Xataka |“They blame AI for layoffs they would do anyway”: Sam Altman confirms that AI has been used as an excuse to lay off Image | Unsplash (Raj Rana)

Airlines have found in the fuel crisis the best argument to cut your benefits as a passenger

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If you are thinking of traveling by plane in the coming months, you should be alert, since your flight is susceptible to cancellations. It’s not that we want to ruin your plans, far from it, but the truth is that the kerosene shortage generated by the conflict in the middle east has given European airlines a political lever that they are not hesitating to use. Crisis. He blockade of the Strait of Hormuzthrough which a substantial part of the world’s oil and kerosene supply transits, has sent aviation fuel prices soaring. On April 16, the International Energy Agency warned that Europe could have reserves for just six weeks. Just like share Financial Times, airlines such as EasyJet, which has announced larger than expected losses; Lufthansa, which has already canceled more than 20,000 flights; or Virgin Atlantic, which has acknowledged to the media that it will be difficult for them to close the year positively, are examples of what monster we are facing. What they are asking for the airlines. The sector has activated an offensive against Brussels and London. And according to they point From the FT, sector associations are pushing to delay or eliminate a long list of measures that they have been fighting for years: from the rule that would allow passengers to carry a second piece of hand luggage for free to changes in the compensation policy for canceled flights and modifications in airport slots (the time slots that airlines adhere to when operating flights). ANDl hand luggage. The European Parliament is studying whether passengers should have the right to take on board, at no additional cost, a second larger piece of luggage in addition to the usual handbag. For airlines like Iberia or British Airways this does not represent any change, because they already allow it. But for low-cost companies, which have built their business model precisely on charging for that additional luggage, it is something that directly affects their profitability. Disadvantage. Just like share FT, the airlines’ position is that these regulations already put them at a disadvantage compared to competitors from other regions of the world, and that a crisis like the current one aggravates that imbalance. “I have not started a war in Iran. Why do I have to accept its consequences?” counted Wizz Air CEO József Váradi, in the middle. Their argument is that governments should exempt airlines from paying compensation when a fuel supply problem prevents them from operating. What they have already achieved. Some requests have already begun to find answers. The UK Government has announced which will allow airlines to request an exemption from the ‘use it or lose it’ rule (which forces them to use airport slots or lose them) if fuel shortages prevent them from flying. In Brussels, the Commissioner for Transport and Tourism, Apostolos Tzitzikostas, has promised “temporary changes in legislation” if the situation worsens, and included in that list slot rules, anti-tank rules (which prevent airlines from filling tanks with cheaper fuel before entering the region) and passenger rights. However, Tzitzikostas also noted that he has no intention of telling people to travel less: “There is no need to intervene in how people live, work or travel.” The “temporary” trap. The key word in all European concessions is ‘temporary’. Regulators are aware that these measures, once in place, are difficult to reverse, and the sector knows it. The precedent of slots during the pandemic (when the rule was suspended and it took years for airlines to return to normal in terms of regulation) still resonates in the offices of Brussels. Cover image | Suhyeon Choi In Xataka | Commercial aviation is based on very old aircraft. The Iran war is going to make it even worse

That Oracle speaks out on the soap opera between NVIDIA and OpenAI is a bad sign. That it will not have benefits until 2029, too

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Oracle counted in a tweet that the agreement between NVIDIA and OpenAI has “zero impact” on your financial relationships with the company that owns ChatGPT. This is more complicated than it seems, because the AI ​​business could end up collapsing if a large company like NVIDIA or Oracle shows even a hint of doubt towards OpenAI. The latest statements by Jensen Huang, CEO of NVIDIA, have made the market nervous, although Oracle’s path is not very encouraging either. Why is it relevant? Oracle just announced that will raise between 45,000 and 50,000 million of dollars this year through debt and equity issuance to build cloud infrastructure for its large AI clients. Among them, OpenAI stands out with a contract of 300,000 million of dollars for five years that starts in 2028. The problem is that OpenAI is not profitable right now, and Oracle needs OpenAI to raise capital so that it can pay it. It is a circular financing circuit where everyone depends on everyone Keep signing checks. The numbers don’t add up yet. The contract with OpenAI involves about $60 billion annually starting in 2028. To fulfill it, Oracle must buy approximately 400,000 chips NVIDIA’s GB200, with an estimated cost of $40 billion just for its flagship data center in Abilene, Texas. Meanwhile, OpenAI’s total revenue in 2025 was around $13 billion, according to Bloomberg. Oracle is betting its bottom line that a company that currently burns more cash than it generates can pay bills equal to five times its current annual revenue. The alarm signals. In January, investors accused Oracle of hiding the need for more debt to finance its AI infrastructure, according to Reuters. Oracle’s debt-to-equity ratio is at 6x, and credit default swaps reached levels not seen since the 2008 financial crisis in December, according to point Bloomberg. In addition to all this obstacle, Oracle’s action has fallen 50% from its September peak, when it announced precisely the agreement with OpenAIerasing some $460 billion in market capitalization. ANDnegative n until 2029. Developing data centers for AI has pushed Oracle’s free cash flow into negative territory, where it is expected to remain until 2030, according to data compiled by Bloomberg. Jefferies esteem that the company will need to raise more funds in 2027 and subsequent years, since cash flow will not return to positive until 2029. Oracle plans to raise 50 billion: half through equity, with convertible preferred securities and a share sale program of up to 20 billion, and the other half through a single bond issue in early 2026. Between the lines. What really worries the market is the structure of mutual dependence. NVIDIA funds OpenAI. OpenAI pays Oracle. Oracle buys chips from NVIDIA. Everyone’s income growth depends on everyone else continuing to write checks. When Jensen Huang, CEO of NVIDIA, declared to journalists that the 100 billion agreement with OpenAI “was never a commitment” and that they would invest “step by step”, Oracle had to come out with that tweet to calm the waters. And that tweet is precisely the type of communication that worries investors. Cover image | IEEE Awards, Hartmann Studios, Wikimedia Commons In Xataka | The CEO of Airbnb is clear that there are companies with too many meetings: his trick is to follow Jony Ive’s philosophy

Your employees are going to mobilize to claim part of those benefits

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Black Friday has become one of the most important sales days for global trade, and a unique opportunity for employees to give visibility to your claims pressing with mobilizations on one of the days with the highest sales volume of the year. On November 28, coinciding with the start of Black Friday, unions and representatives of the staff that make up the Inditex group throughout Europe, have called for different coordinated mobilizations in front of emblematic stores of the company in countries such as Germany, Belgium, Luxembourg, Portugal, France, Italy and Spain. These actions aim to take advantage of the moment of maximum commercial visibility to put the distribution of profits and the recovery of an extraordinary bonus linked to the group’s economic results at the center of the debate. Non-strike mobilizations. The unions and representatives of the Inditex European Works Council propose these mobilizations as another step after years of putting on the table the need for economic recognition for the collective efforts of the workforce. In their communications They point out that they have tried to sit down and negotiate with Inditex through other means, such as letters to management and requests at each meeting, but the company has not responded to their demands. As confirmed by Rosa Galán, representative of CCOO at Inditex, it is important to point out that this is not a strike, but rather protest concentrations at the doors of the main stores in the center of large cities to give visibility to their demands that come “after exhausting other avenues” and as one more step in their efforts to sit down to negotiate. They ask for the return of a bonus that disappeared. In Galán’s words, until 2020, Inditex employees throughout Europe received a variable bonus linked to the annual company profitsas a way of recognizing the contribution of the staff to the good financial results of the group. This incentive was closely linked to strong sales campaigns, such as Black Friday for its great impactso that a part of the commercial success also reached directly into the pockets of those who run the stores and support the day-to-day running of the company. However, after the pandemic that bonus was eliminated and has not been implemented again until this year, when has done so by limiting its application to the managers who form your shareholders meeting. A pat is not enough. Despite the good words and recognition that the board of directors dedicates to the group’s global workforce, the Inditex European Works Committee wants this recognition to materialize in the recovery of that bonus linked to profits in a context of good results financial like the current one. “We are asking once again that a company that has enormous profits, which are the result of the work of its staff, distribute those profits fairly,” stated Galan to Reuters. A context of growth. In the last exercises, the textile empire founded by Amancio Ortega has achieved record profits. In fiscal year 2024, closed on January 31, 2025, the brand recorded 5,866 million euros of net profit. This represents a growth of 9% compared to the previous year, thus adding its third consecutive year of historical results. The consolidated data of the first quarter of 2025 mark a continuing trend with an increase in net profit of 0.8%, up to 2,791 million euros. Inditex has not responded to our requests for information, although declared to the EFE news agency that “for the moment” is not going to issue any comment on the union announcement. In Xataka | A few weeks ago Amancio Ortega collected 1,552 million from Inditex: he just invested them in the second largest purchase in its history Image | Unsplash (Praswin Prakashan)

He has just had his first stumbling and his benefits have collapsed 30%

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Byd just live His first stumble In more than three years. The Chinese electric car giant, who managed to dethrone Tesla as the largest world manufacturer of electric vehicles, has seen how its benefits 30% collapse In the second quarter of 2025. The Batacazo has made the alarms jump on Wall Street and reflects the devastating effects of the price war that the Chinese market ravages. His first stumble. The byd numbers between April and June have been to forget. The net profit fell to 6,400 million yuan (about 890 million euros), compared to 9,100 million of the same period of the previous year. It is the first quarterly fall in more than three years for a company that It seemed unstoppable. His actions in Hong Kong 8% collapsed After knowing the results. The price war charges its toll. Behind this collapse is the brutal competition in China, where local brands have engaged in A spiral of discounts unprecedented to gain market share. As recognized Byd itself in its results report: “The increase in price competition and the frequent appearance of excessive marketing” have exercised “an adverse impact on industry development.” The average prices of cars in China have fallen 19% in the last two years, standing around 165,000 yuan (about 22,900 euros). Symptoms that worry. Beyond the benefits, byd Shows financial voltage signs. Its working capital deficit has expanded up to 122.7 billion yuan at the end of June, compared to 95,800 million March. In addition, its asset debt ratio has risen to 71.1%. The company has even been forced to slow down production and delay capacity expansions in its Chinese factories. An annual pending objective. Byd had marked as a goal to sell 5.5 million cars this year globally, but at the end of July he had only managed to place 2.49 million unitsjust 45% of the objective. Analysts such as those of Nomura have reduced their forecasts between 5 and 5.2 million vehicles, while Rosalie Chen, from the firm Third Bridge, qualifies of “pessimistic” the possibilities that the Chinese brand meets its ambitious objectives. Europe as salvation table. The only positive note comes from abroad, where Byd is gaining ground to sets established as Tesla. In July he registered More than 13,000 new registrations In Europe, a growth of 225% year -on -yearaccording to the European Association of Automobile Manufacturers. This international thrust has allowed the company to continue to grow 14% to 200.9 billion yuan, despite the collapse of benefits.

Wetaca doubles benefits thanks to the classic digital world trick: hooking to a subscription

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602,000 euros of net profit in 2024, twice as much as the previous year. Wetaca has achieved what seemed impossible in the competitive world of food at home: grow in sales (23%) and improve margins at the same time, according to their 2024 accounts that he collects Five days. The turn. The company, founded by former Masterchef Efrén Álvarez consistent, has ceased to be a company that sells Tápers to become one that you subscribe. The automatic subscription model, launched in 2021generate weekly orders that are sent unless the client modifies or cancels them. You no longer have to remember to ask: the menus arrive alone. This apparently subtle change has changed the business. The recurrence has become the Holy Grail of Wetaca, which has invested more than 1.1 million euros in marketing to capture subscribers, twice as much as in 2023. In perspective. The prepared food sector lives a paradox: Dark Kitchens They left their best moment behind and the aggregators of Delivery They have a complicated profitability, but Wetaca is thriving with a model that seemed to have a difficult fit with the current offer. Centralized cuisine in Villaverde. Tápers that are sent cold. Menus that last a week in the fridge. Model that asks for a conscious and planned purchase, not impulsive. The difference is in the economic equation. Without RIDERS No commissions to platforms, without the pressure of delivering in half an hour. Only efficient production and customers that automatically repeat each week. And now what. With 94 employees and a debt of 5.2 million (1.5 in the short term), Wetaca will need subscriptions to continue flowing. The commitment to new machinery seeks precisely that: producing more maintaining the margins that have cost them so much to achieve. Between bambalins. The founders Álvarez and Casal maintain 71% of the company, while Cabiedes & Partners control almost 20%. This concentrated shareholding structure has allowed them to bet on the long term instead of pursuing growth at any price, the curse of so many delivery startups. The subscription model not only allows them to sell more: that model is a prediction machine demand, optimize production and reduce waste. When you know how many tápers you will cook every week, everything becomes more efficient. In Xataka | Glovo officially abandons the model that made her famous: all her riders will be used before the end of the year Outstanding image | Wetaca

Spain has just changed the fiber optic rules after 25 years. The decision benefits a company: Telefónica

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The National Markets and Competition Commission He has decided to completely free Telefónica of its obligation to share the fiber optic network with other operators. A measure that ends almost three decades of state supervision initiated after the privatization of 1999. Why is it important. Telefónica thus recovers the total autonomy about its infrastructure of 30.8 million houses covered. You can freely decide who your network shares, at what price and under what conditions, without prior regulatory supervision. The context. Since the privatization of Telefónica at the end of the last century, the State imposed the obligation to rent its network to competitors to promote competition. What began with Gigaadsl in 1999 evolved until NEBA in 2012forcing the operator to initially share 100% of its network, reduced to 25% since 2016. What has happened. The CNMC Council approved on July 29 eliminated these restrictions for two key reasons: The Masorange fusion has created a competitor that surpasses Telefónica in number of clients. The broadband market has greater competition with new independent wholesalers and more fiber deployments. In detail. The resolution will enter into force in February 2026, giving six months to the operators that NEBA use to renegotiate agreements or migrate customers to other networks. Telefónica will keep only The framework obligation of renting physical infrastructure such as arches and pipes. And now what. On the one hand, Telefónica will gain commercial agility by not needing prior approval of the CNMC for new offers or technical changes. On the other hand, its competitors will lose the advantage of knowing in advance the strategies of the operator, which until now had to pass the regulatory “replicability” filter. The big question. How will you use this new freedom to compete. The operator can now launch offers without notifying their rivals or waiting for regulatory approval, just when it must present their new strategy – that of The era with Murtra in command– Before ending 2025. Outstanding image | Telefónica In Xataka | 100 years after his birth, Telefónica faces the greatest existential dilemma in its history: what wants to be older

OpenAI is already generating GDP size benefits from a small country. Follow light years of being profitable

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Winning 12,000 million dollars a year seems somewhat prodigious for any company, but not when that company is called Openai. The evolution of income is being remarkablewithout a doubt, but both her and others – and here Anthropic is another good example – something serious happens to them: that they continue to spend more than they win. 12,000 million for OpenAi in 2025. As indicated In The Informationa new estimate that Openai’s “annualized” revenues will be 12,000 million dollars in 2025. The figure is a projection, but it is significant taking into account that in 2024 the estimated revenues were according to various sources of 3.7 billion dollars, although In Reuters They talked about the fact that they had actually reached 5.5 billion dollars. And 4,000 for Anthropic. The same media also recently indicated how the estimate in the case of one of its great rivals, Anthropic, has also risen and now It is 4,000 million dollars. Just two months ago that figure had already been checked and was 3,000 million, which means one thing: both are growing in number of subscribers. 700 million “Chatgpteros”. Another of the data to which the information article points out refers to the number of weekly active users. According to their data, 700 million people use chatgpt at some point in the week, which marks a unique milestone for the company. It is true that the vast majority of them are users of the free version, but that base is what allows part of those who use the service for free They end up pointing out to any of the chatgpt subscription plans. Income growth is being unusual in OpenAi and Anthropic, but both companies are spending absolute fortunes to end up being profitable. Source: Reddit. It will win 12,000 million, how much will it spend? In Reuters indicate that the internal estimates of the company also point to higher expenses. According to those projections, OpenAI will spend 8,000 million dollars, but that figure is dentra on direct operational expenses. There are many more associated expenses – investments, infrastructure, other financial obligations – and that makes OpenAi not profitable for now. We do not have estimated spending data for Anthropic, but it has an identical problem: Spend more than you earn. Spectacular, but. Although this growth in income is certainly extraordinary, it must be taken into account that to achieve this, these companies carry “Burning money” for years. The investment rounds that Anthropic and especially OpenAi have captured have allowed them to have a lot of room for maneuver to lose huge amounts of money without that at the moment that worries too much. And they will continue to spend as possess. Especially in the case of Openai, which thanks to SoftBank support It has great plans that will make it necessary to spend true fortunes. They have done it to Buy the Jony Ive design study for 6,500 million dollars, but above all they will do it with the project Stargatewhich still seems like very difficult to complete. But no profitability until 2029. Those responsible for OpenAi do not seem too worried, and we knew what the company’s financial road map was known weeks. They will continue losing money until 2029when supposedly – all is a free estimate, not a promise – will earn 100,000 million dollars. It will be then when the company will begin to be really profitable, but again, All this is a promise (or maybe a hope). It could not perfectly be fulfilled … and even ending up falling short. Image | das | Fortune Brainstorm Tech In Xataka | Chatgpt takes the step to conquer students and teachers: their new mode does not give the answer, I build it with you

Records of benefits and layout records

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Microsoft has fired 15,000 employees in what we have been for the year, a figure that adds to 10,000 of 2023 and 3,500 of 2024. It has done it when its price exceeds 500 dollars for the first time in its history, and Between income and benefits records. Why is it important. Satya Nadella, the CEO, has tried to explain this contradiction in a Memo internal in which he admits the “apparent incongruity” of saying goodbye while the company Prospera. His words speak of an industry that no longer works with the rules of before. The context. The current Microsoft lives in a duality: Recurring job cuts. Massive and growing investments in AI infrastructure. In addition, its total template remains stable because it is hiring specialized talent in AI, so that, in figures, it compensates for the layoffs of other profiles. Among its most outstanding hiring are The 24 engineers from Google Deepmind In the last semester. The current situation. “This is the enigma of success in an industry without franchise value,” Nadella wrote to his employees. The CEO admits that these decisions “weigh a lot” and that they affect “colleagues, companions and friends.” The company has to maintain its usual businesses while invents new categories and models. This is what Nadella calls “unlearn and learn” at the same time. Between the lines. Nadella’s note is pure internal damage control. Employees and former employees are throwing pests on the deterioration of the work environment that CEO himself had created for a decade. Tom Warren, who has been covering Microsoft for two decades, published An extensive report in The Verge in which he talked about this. The brutal investment in data centers and ia chips Forces Microsoft to cut operating expenses. The account is easy: more capital investment means less money for salaries. It is the equation that marks the race to master the AI economy. And the result goes through Less bosses and more code lines. At stake. Microsoft is changing its identity: of “software factory” to “intelligence motor”. It is no longer about creating tools for specific jobs as until now, but getting anyone to make their own tools. Nadella imagines a world where “8,000 million people can invoke a researcher, an analyst or a programmer.” It is the vision that justifies this transformation. Losers: Employees who do not fit in that new strategy. Winners: Possible signings of the AI field that arrive from companies such as Google or Meta. The result is a template similar in number, but that is changing profiles. New era. The technology industry, until recently synonymous with full employment, has almost 100,000 layoffs in what we have been. Microsoft leads that ranking. But the phenomenon goes beyond Microsoft. Technology are discovering that triumphing in the AI era does not guarantee work tranquility. On the contrary: it requires constantly reinventing itself, much more than before, and makes the new normality disruption. Deepen. Nadella has compared the current moment with the PC revolution in the 90s. It promises its employees that they will remember this time as “when I learned the most, when I had the most impact, when I was part of something that changed everything.” History will tell if this transformation is worth it for human cost. At the moment, Microsoft is proof that even success can hurt when the rules change. In Xataka | Buying studies from Mansalva has taken an invoice to Xbox. The test: its last wave of layoffs, closures and cancellations Outstanding image | Xataka, Microsoft

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