We already know what happens to the GPU hourly price when OpenAI or Anthropic launch a new model: it doubles

This week, an analyst named Tomasz Tunguz published in X two revealing graphs. They show the evolution of what it costs AI startups to access cloud computing, and there is bad news. The cost of renting the NVIDIA B200 GPUs with Blackwell architecture has gone from $2.31 per hour in early March to $4.95 per hour this week. It is an increase of 114% in just six weeks and it has a clear cause: the arrival of new models from Anthropic and OpenAI. What the graphs show clearly. Those charts focus on the price index of Ornna cloud computing trading marketplace. The first of them covers the price of renting the B200 chips from the end of 2025 until today, and there are vertical lines showing each release of the latest models from OpenAI and Anthropic. The correlation is almost perfect: GPT-5 Codex, Claude 4.5, GPT-5.3 Codex, Claude Opus 4.7 and GPT-5.5 coincide with a jump in price indices. Every time these companies announce a new version of their frontier models, demand skyrockets, and so does the cost. If you want the best, pay (much more). The second graph shows the price difference between renting the previous generation of chips, H200 with Hopper architecture, and the new B200. The historical average of that “spread” is $1.06, but now it stands at $2.09, practically double. That means buyers—startups and AI companies—are paying a record premium for the extra memory and superior computing power of Blackwell architecture chips. Accessing the latest of the latest was already expensive. Now it is even more so. This also makes the H200 in a second class option for the most demanding models of 2026. Action and reaction. There is overwhelming logic here. When OpenAI or Anthropic release a new model, there is an explosion in inference. Developers and companies want to test them as soon as possible and integrate these models into their products (or compete with them). To do this, they need computing quickly, and a simultaneous demand is caused that unbalances the available inventory in the market for renting AI chips by the hour. The problem is that the supply of B200 does not grow at the same rate. Some companies have wanted to anticipate, and we have the perfect example in Google. He has bought all the B200s he can, and that has made these GPUs around now the 500,000 dollars on the secondary market according to analyst Jack Minor. The irony of efficiency. The curious thing is that the more efficient these chips are – and the B200s are – the more companies want to rent them at the same time to take advantage of those efficiency advantages that should lead to cost savings. What actually happens is that the scarcity of these advanced chips cancels out any theoretical savings. Long term contracts. Startups and companies that think in the short term are especially harmed in this area, because they face price jumps that are increasingly difficult to assume. Companies that signed computer rental contracts at the price then can now operate at less than half the cost of their competitors. Thinking in the medium or long term seems reasonable, although once again those who win are the hyperscalers and those companies that have managed to get hold of many B200s. And who wins even more is of course NVIDIA, which cannot cope. Few alternatives. In other markets such as energy or metals there is usually room for maneuver, Tunguz points out, but the same is not happening at the moment in the AI ​​segment. In the oil market, for example, if the price rises 114% in six weeks, companies can buy futures, options or fixed-price supply contracts to protect their margins. In cloud computing rental, those options are much more limited. And the result is a much more volatile segment. This will go further. We are probably facing a peak in demand that will be followed by a correction: the new batch of B200 chips that arrive in the second half of 2026 are expected to cause a drop in current prices. However, that $4.95 is now the new floor, not a peak, because demand for AI computing will continue to grow faster than TSMC’s production capacity. In the absence of the supply of AI chips growing significantly – and there are certainly movements that are trying to achieve this, such as those of Google with its TPUsAmazon with its Trainium or Huawei with its Ascend—, the problem will still be there. In Xataka | Europe is taking its technological independence so seriously that it is aiming for the most ambitious goal: NVIDIA

For starters, it doubles your space.

The pop culture event more ambitious which was held in Spain returns in October 2026 with 19,600 square meters of surface (almost double that of the previous edition) and a new director, Fernando Piquer. The esports man arrives to resolve the tightness and organizational problems that soured last year’s debut: Queues, chaos and 550 complaints. When and where. San Diego Comic-Con Málaga will celebrate its second edition from October 1 to 4, 2026 at FYCMA, the Málaga Fair and Congress Palace. The announcement was made today at the Casa del Lector del Matadero in Madrid, with the presence of representatives from the Junta de Andalucía, the Malaga City Council and FYCMA. In it, specific new features have been put on the table, all with the clear objective of avoiding the drawbacks of the first edition. More space. The most concrete change that the second edition announces is the expansion of the exhibition space. The surface will go from 10,800 square meters to 19,600, thanks to the incorporation of a second exterior pavilion of 8,800 square meters. As a direct consequence, the number of stands will double. Even more striking is the jump in the Gaming Plaza: from 280 square meters to more than 2,000, an increase of more than 600% that will also give it an independent interior location. The role-playing area (named Ludic Plaza, “Sit&Play Area”) will also have a differentiated space distributed in two pavilions. These are two of the areas that in the first edition were clearly insufficient for the demand they generated. Artists’ Alley, which in 2025 welcomed figures such as Peach Momoko, Simon Bisley, Jorge Jiménez, Pepe Larraz and Claudio Castellini, will have a separate outdoor area in the Village. And the Meet the Artist space returns, which worked well in the first edition. A year ago. The first edition, held in September 2025, showed that the brand has a traction in Spain. Three of the four days were sold out in less than 24 hours at 50 euros per day, when there was still not a single confirmed guest. When the names began to arrive, the first reviews pointed out that the event was aimed at the general public, not the fandom that gives the event its name. Lots of people. Attendance figures are an indicator to be interpreted carefully. The organization speaks of 95,784 attendees; Malaga City Council published 120,000. That difference of 25,000 people has not been officially explained. What is documented is that Facua and OCU accumulated more than 550 consultations to file complaints, motivated by capacity limits, hours-long queues and space management that attendees described with bitter disappointment. In fact, an exclusive pre-sale of tickets has been announced, still undated, for those who attended last year: a way to compensate those who endured queues and chaos from the first edition. New director, atypical profile. The change in management is the implicit recognition that something has failed. Fernando Piquer takes over, replacing Javier Barberá. His profile is striking: founder and CEO of Movistar Riders, one of the most recognized esports teams in Spain, with experience managing large-scale operations under media pressure. It doesn’t come from the world of comics, but it does come from coordinating massive events where logistics are as important as the poster. Piquer spoke today of “a new stage” and stressed that the objective is to “expand spaces and content to offer the best experience to fans.” In Xataka | Masters of sewing (and 3D modeling): Cosplay comes of age and becomes mainstream

Wetaca doubles benefits thanks to the classic digital world trick: hooking to a subscription

602,000 euros of net profit in 2024, twice as much as the previous year. Wetaca has achieved what seemed impossible in the competitive world of food at home: grow in sales (23%) and improve margins at the same time, according to their 2024 accounts that he collects Five days. The turn. The company, founded by former Masterchef Efrén Álvarez consistent, has ceased to be a company that sells Tápers to become one that you subscribe. The automatic subscription model, launched in 2021generate weekly orders that are sent unless the client modifies or cancels them. You no longer have to remember to ask: the menus arrive alone. This apparently subtle change has changed the business. The recurrence has become the Holy Grail of Wetaca, which has invested more than 1.1 million euros in marketing to capture subscribers, twice as much as in 2023. In perspective. The prepared food sector lives a paradox: Dark Kitchens They left their best moment behind and the aggregators of Delivery They have a complicated profitability, but Wetaca is thriving with a model that seemed to have a difficult fit with the current offer. Centralized cuisine in Villaverde. Tápers that are sent cold. Menus that last a week in the fridge. Model that asks for a conscious and planned purchase, not impulsive. The difference is in the economic equation. Without RIDERS No commissions to platforms, without the pressure of delivering in half an hour. Only efficient production and customers that automatically repeat each week. And now what. With 94 employees and a debt of 5.2 million (1.5 in the short term), Wetaca will need subscriptions to continue flowing. The commitment to new machinery seeks precisely that: producing more maintaining the margins that have cost them so much to achieve. Between bambalins. The founders Álvarez and Casal maintain 71% of the company, while Cabiedes & Partners control almost 20%. This concentrated shareholding structure has allowed them to bet on the long term instead of pursuing growth at any price, the curse of so many delivery startups. The subscription model not only allows them to sell more: that model is a prediction machine demand, optimize production and reduce waste. When you know how many tápers you will cook every week, everything becomes more efficient. In Xataka | Glovo officially abandons the model that made her famous: all her riders will be used before the end of the year Outstanding image | Wetaca

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