amazon

Alibaba is growing to the gross. The striking thing is that he is doing it in the opposite way to Amazon

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Alibaba has just presented its results of fiscal year 2025 With a jump of 77% in net benefits, up to 18,000 million dollars. But the most striking are not those good figures, but the strategy behind. Why is it important. While Amazon has been focusing on profitability and operational efficiencyAlibaba is doing exactly the opposite: prioritizing aggressive growth over margins, especially in international markets. In figures. Chinese giant numbers reflect this bet: Revenues of 140,000 million dollars (996.3 billion yuan). International trade grew by 29%, up to 18,500 million dollars. Aliexpress It operates in more than 200 markets. The business Cloud It rose 11%, with products from growing to triple digit for seven consecutive quarters. The contrast. Both companies live in 2025, but they go through different temporal lines: Amazon is in optimization phase: squeeze to the maximum AWS, I adjust prime and cuts operational costs to maximize each dollar of benefit. Alibaba acts as a growing company: Invest the gross in global infrastructure, Open Data Centers in Southeast Asia and burns box to gain fee. The strategy difference reflects different moments: Amazon dominates mature markets where you must defend positions. Alibaba sees expansion opportunities, especially in Asia, the Middle East and emerging markets where competitive advantages can still set. For making a more technological simile: it is an equivalent to Apple and OpenAi positions. One protects a legacy acting often defensive. The other has too much to win. And that explains the differences between the proceeding of both. The results show that the bet is working: Lada It approaches profitability for the first time. Aliexpress consolidates its global position. And the business Cloud It becomes the second growth engine. Even secondary businesses such as Gaode maps They have achieved profitability. At the moment, quarterly. In detail. There is something deeper in these opposite strategies: Amazon centralizes, alibaba decentralizes. Where Amazon standards the global experience from Seattle, Alibaba locates each market with specific platforms: Aliexpress for global consumers. Trendyol For Türkiye. Lada for Southeast Asia. Each with its identity, local currency and cultural peculiarities. This multiplatform strategy is working. The results show that there is no unique electronic commerce model: each market needs its own platform, adapted to specific customs and specific purchasing behaviors. Alibaba is not limited to selling products either. Is exporting Chinese culture: Livestreams Purchasing, Festivals like him Singles Daygamified experiences. When Pop Mart does a Livestream From its offices and attracts 240,000 spectators buying collectible figures, we are seeing the evolution of commerce towards something cultural, almost anthropological. Yes, but. Alibaba is also increasing the pressure on Chinese competitors (and in the Chinese market) with a new round of discount coupons of 7,000 million dollars in coupons for the next 12 months. It is a sign that the price war in China is intensified. In perspective. Alibaba is betting on Timing: He believes that the current moment justifies prioritizing positioning on margins. With the AI ​​putting up the technological sector and a list of emerging markets yet to conquer, the time to achieve world hegemony can be now or never. The question is whether this growth strategy at all costs will be sustainable when markets mature. We have seen too many examples that responded “no”: Wework, Groupon either Moviepassto give a few. In Xataka | China lives a little fever of investment in AI and an old acquaintance does not want to be left behind: Alibaba Outstanding image | Alibaba

We have found strange prehistoric spheres in the middle of the Amazon. Inside, human bones and animals

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Sometimes only coincidences can open the way to certain findings. A tree that falls and the eyes attentive to a place can be the spark that gives rise to an unexpected discovery. Spherical urns. A group of archaeologists assisted by local communities has been responsible for finding curious ceramic spheres buried in an alluvial plain in the middle of Amazonas. These are seven funeral urns, two of them of important size, which were found between the roots of a fallen tree. Within these polls, fragments of human bones were found, as well as remains of Fish and turtles that suggest funeral rites linked to food. These polls can reveal important data on the indigenous cultures that inhabited this region of the Amazon basin. “They are large, without visible ceramic tapas, which could indicate the use of organic materials to seal them, which would have already broken down. They were buried at 40 cm deep, probably under old houses,” explained in a press release Geórgea Layla Holland, member of the team responsible for the finding. Lake Do Cochila. The discovery of these unique polls was made in the surroundings of Lago do Cochila, in the municipality of Fonte Boa, in the Brazilian state of Amazonas. Located in the alluvial plains of the basin, this archaeological site was once part of a group of artificial islands built centuries ago (Maybe millennia) by the ancient inhabitants of the area. Archaeological remains found in this environment suggest that these elevations in flooded field would have allowed the construction of households and the development of social activities even in the flood time, explains the team. The artificial islands would have been created taking material from other places and transporting it to the plain. “It is a very sophisticated and ingenious engineering technique, which demonstrates land management and a significant population density in the past,” The archaeologist points out Márcio Amaral. A fundamental cooperation. The collaboration between archaeologists of the research group in Archeology and Cultural Heritage of the Amazon of the Mamirauá Institute and the local communities was instrumental in the development of archaeological prospecting, explains the team. The detection of these artifacts would not even have been possible without this collaboration: according to the team, it was the locals who initially detected ceramics Among the roots of a fallen tree. While initially they did not give importance to the finding, their photos caught the attention of archaeologists who got to work in the extraction and analysis of objects. Height excavation. The excavation of these polls was a technical challenge. The horizontal position of the tree that buried them left them suspended at height, which implied that their excavation had to be done in a not very conventional way. These local communities attended the team with the construction of a high structure that as a scaffold allowed access to these artifacts as well as their manipulation safely. Rumbo to Tefé. Among the challenges that the team had to face was also transport, which had to be done river. Depending on the river and transportation conditions used, traveling the 190 kilometers in a straight line that separate the deposit of the headquarters of the Mamirauá Institute may require between 10 and 12 hours of travel. We will have to wait for the polls to be studied at the facilities of the Mamirauá Institute to learn about new details about the finding. For now, the initial analyzes reveal the greenish color of the clay with which these urn were created, a clay that would have been identified in other contexts. A type of ceramic of great rarity that adds to the mystery of these strange funeral urns. In Xataka | The finding of a lot of garbage in a cave in Mexico has been something else: a fertility ritual 500 years ago Image | Marcio Amaral / Georgea Holland

The Accessibility Law enters into force this month and wants to change everything. From the ATM to Amazon

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As of June 28, many things will change, from the ATM menu, through the gas station’s payment terminal, to the website where you make your purchases online. The reason? It is the day that the European Directive on Accessibility. The objective of this standard is to facilitate the use of these elements, especially by people who have Some type of disability sensory or motor. Products and services it affects. The text details products that will have to adapt to the new frame. Banks automatic ATMs are an example, but will affect all types of hardware equipment and also at the software level. These are the main ones: Computer equipment for general use: computers, tablets, smartphones and their operating systems. Self -service terminals: ATMs, ticket vending machines, shift dispensers and their operating systems Telecommunications: smartphones and other equipment to access telecommunication services. Also telephone and internet services. Electronic readers Audiovisual Communication Services: As streaming or digital television platforms, Transport services: Websites, mobile applications, electronic tickets and real -time information about the trip. Electrical, water or gas services. Banking services for consumers. Electronic books and software for reading. Electronic commerce: online stores and sales platforms. Emergencies: 112 calls. The three commandments of accessibility. The regulations affect countless equipment and the requirements vary for each of them. However, all have a common framework that has three major objectives: that they are available by more than one sensory channel (visual, auditory or tactile), that are easy to understand and that can be perceived by all users. ATMs, payment terminals and the like. ATMs that meet the regulations must meet a series of specific requirements. For example, they will have to offer an auditory option for blind users, in addition to allowing the use of headphones for a matter of privacy. The keys and controls must be noticeable to touch and the screen and all its elements will have the proper contrast. Image: CaixaBank Web pages and online stores do not get rid. In this case, apply the UNE Standards 139803 and WCAG 2.2. The requirements A must meet (there are three levels, for example for public websites they will have to meet the AA level). Some of these requirements include that the page give us alternatives to the text (videos, images and audio), which can be navigated using only the keyboard, that the structure is easy to understand, with expansable texts up to 200%, well -labeled buttons and forms (nothing to ‘click here’, the user has to know where it goes) or that all the images have alternative text to be described to blind users. Online trade pages such as Amazon must meet the same requirements as web pages, but they must also make the purchase process accessible through a sound and visual notice, for example by adding something to the cart or paying the purchase. Another aspect is that they will have to facilitate details about the accessibility of the products they sell. Amazon already has a section where these requirements detail To their sellers, but we still do not know what changes will make on their website from the 28th. We have contacted them to learn more details and update when we have an answer. The hardware still has margin, the websites no. The application of the standard is June 28, but that does not mean that all affected products and services will change that day. In the case of ATMs and the like, those that were installed before that date may continue to be used “until the end of their useful life from the economic point of view, although without exceeding ten years after their commissioning.” There are 47,000 ATMs in Spain and the cost of updating each unit could amount to 3,000 euros. Of course, all who install new ones must comply with the regulations and also the entities must inform their users of which they are updated and which are not. However, according to SHOPPRESthis margin would only apply to hardware products that are already in the market, online stores must adapt on the 28th of this month, except for an exception: to be a microenterprise. To be considered microenterprise, it must have less than 10 people on staff, provided that less than 2 million euros per year is billed. Of course, online stores that are launched after June 28 must already meet the requirements. The magnifying glass of iOS There is already much advanced. Many companies have already integrated these standards in their products, so on the 28th we will not see a radical change everywhere. For example, in banking, Ing already meets The standard UNE 139803: 2012 on its website, although they do not mention anything of the ATMs and the attention offices. In the case of Caixabank, the entity highlights that Your ATMs are accessible (although without detailing whether they comply with the new standard). In the case of computer equipment or devices such as smartphones or tablets, operating systems such as iOS, Android either Windows They have numerous as a magnifying glass to expand the content, screen readers, contrast settings and size for the text and much more. Of course there are lags that must take advantage of the new standard if they do not want to face a fine. This is the case of state websites, if we look at the last Web Accessibility Observatory Reportthe thing did not paint well in the late 2024. More than half of the websites did not even comply with level A. Cover image | Pxhere In Xataka | Why the fines from Europe to Google are so relevant to the future of your privacy, we tell you in this video

Amazon tried to remove the dependents and ATMs of the equation. But who has really achieved it is Inditex

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Amazon imagined a system of Automated stores in which the client should not even worry about. However, It has not been The giant founded by Jeff Bezos who is the best results in this goal. Who is breaking it is Inditex. In the last presentation of results, the Textile multinational assured that its autopagogue system is being a resounding success in some stores of the firm, reaching 90% of the total operations in some cases, such and as they point out in Five days. The passage through box, a critical moment. The time to pay has always been one of the most delicate in the shopping experience, especially for The long lines that can be formed in traditional boxes. Therefore, the arrival of autophagous systems has meant a radical change in supermarkets and large stores. In some of the most relevant stores of the Inditex Group, the number of autophagous transactions has exceeded the collection operations in conventional box. This figure, which practically doubles the one of the previous year, shows that the autopagogue model has ceased to be a simple trend to become the norm in many of its most advanced premises. More technological investment. The good Inditex results in their payment experience have their origin in the investment of brands such as Zara in Automated payment systems whose pilot test was launched in March 2025 in four establishments of the firm in Madrid, Santiago de Compostela, Bilbao and Barcelona. This investment is not only to install more autophagous positions, but also accompanied by different mobile technologies. Through a tablet any store employee scan the “soft labels” of the garments through NFCadd them to a virtual basket and the customer can pay their purchase instantly with your mobile card or payment. When completing the payment, the RFID label integrated in the garment is deactivated. Together, Inditex claims to offer an experience similar to online purchasebut face -to -face in store and with garments in hand. Priority in new openings and Flagships. According to Gorka García-Tapia, director of relationship with investors in Inditex, the multinational has begun to prioritize the use of this autopagogue model in some of the new openings of their brands of all the world. He has also applied it to some of his Flagships such as Zara de Plaza de España in Madrid, Major Zara in Spain, and in other new international locations such as Los Angeles and Nanjing. Automatizing the purchase process contributes to these new stores Be more profitable. Article 14 collected The statements of Oscar García Maceiras, CEO of Inditex about the importance of this technology in the purchase experience. “This initiative is part of the commitment to improve customer experience and innovate with new technologies.” Advantages and Challenges of Autophagus. The popularity of autophagous systems is, above all, to the speed and comfort they offer to the reduce queues and wait to be attended in a conventional box. Customers value being able to manage their purchase autonomously and without waiting, which significantly improves their satisfaction. However, these advances also raise important challenges, especially for older people, who can find difficulties to adapt to these new technologies, something that bank has not yet solved with Your ATMs. In addition, there is some concern among consumers for the possible impact on employment. Autophagous systems can be perceived as a threat to jobs that traditionally occupied the ATMs. Companies, on the other hand, defend that the staff can devote themselves to advice and customer service tasks, “allow us to devote more time to improve customer experience,” said García Maceiras. In Xataka | The Inditex formula for Zara’s success is not new. The new thing is that they tell her Image | Flickr (Junta de Andalucía), Inditex

Amazon, Mediamarkt, Fnac and more

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The day has arrived. The Nintendo Switch 2 It has been officially launched and can be found in some stores. Reserve it in recent days has been a complicated task because the console was exhausted in practically all stores. Fortunately, with the official launch the thing has changed, since there are units in stores like Amazon or Mediamarkt. In this article we will review some of the stores where you can buy the console. * Some price may have changed from the last review Nintendo Switch 2 + Mario Kart World * Some price may have changed from the last review Stores where you can buy the Nintendo Switch 2 Amazon Booking the Nintendo Switch 2 on Amazon has been a titanic task, especially in recent weeks. Now that it has already been launched, you can buy without, apparently, no problem, and as mentioned by the same store You can receive the console tomorrow (June 6)although it can vary depending on the time you buy the Switch 2. In addition, Amazon allows the console to be financed in four installments (23.39% TAE) or four installments (23.4% TAE) in the case of choosing the pack. These are the two available settings: Nintendo Switch by 469 euros (provisionally exhausted). Nintendo Switch + ‘Mario Kart World’ by 509 euros. Mediamarkt Although Mediamarkt has been one of the few stores that has regularly maintained open reserves, in recent days the Nintendo Switch 2 was completely exhausted. However, after its official launch, it has added units again. He also mentions that the delivery date is June 6, but we remember that the date can vary depending on the time we buy the console. Mediamarkt also allows financing the console, in this case in 10 installments (20.69% TAE) or 12 installments (20.71% TAE) In the case of choosing the pack. It can be found in two configurations: Fnac One of the stores that has maintained stock of the Nintendo Switch 2, at least in recent days, has been FNAC. The store has returned new units – yesterday they sold out promptly – and mentions that you can receive it in 24 hours for a price of 2.99 euros of shipping costs or for 0 euros if you collect the console in store. FNAC supports PayPal paymentso you can finance the console from this platform. Switch 2 can be found in two configurations: Carrefour From afar, Carrefour is one of the stores that has maintained the stock to reserve the Nintendo Switch 2, although there is a great “inconvenience”: you can receive the June 16 console. In addition, it is worth mentioning that if you are going to buy the console from Carrefour, there are third -party stores that have the console with a very high price, You must choose the option that says “Sold by Carrefour”. The store allows the console to be financed in 10 installments (7.38% TAE) or in 10 installments (6.9 TAE) in the case of choosing the pack. It can be found in two configurations: PowerPlanet Finally, PowerPlanet is also another of the stores that stock has had during these last days, although it has been somewhat irregular because at certain times it was exhausted. However, after the official launch has added new units. You can receive the console on June 10 and you can select a large range of options to finance it. Of course, it is worth mentioning that prices are quite high in the store: Irregular stock stores XTralife Xtralife is one of the stores that have had the most packs to book the Nintendo Switch 2. Unfortunately they are exhausted and for the moment you cannot buy the console in the store. However, it is foreseeable that today, or in the next few days, he can receive stock, so It should be aware in the event that you want to buy from this store. These are the packs that the store has (for the moment without stock): The English Court The same happens, to some extent, with the English Court. The store this morning had no stock, but right now has added console units along with the video game of ‘Mario Kart World’. If you want to buy the console from this store, these are the configurations: My Nintendo Store The official Nintendo store carries without having stock for a few days and for the moment it still does not add new units. However, as in the rest of the stores, if you prefer to buy it from the official store, it is worth mentioning several things: for now there is no stock, but if you want to buy it here You may need a Nintendo Switch Online account To do so, since it was one of the requirements to reserve the console. Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Image | 3Dgos, Nintendo In Xataka | The best accessories for your switch: covers, transport bags, batteries, and more In Xataka | What Micro SD card for Nintendo Switch buy. Better recommendations and 10 outstanding models

I had set up the Amazon of the stolen data

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José Luis Huertas, aka AlcasecIt wasn’t just a hacker. At 21 he had built “UDYAT – The Eye of Horus“, a commercial platform that sold stolen data with sophistication not so far from that of Amazon or Netflix. Why is it important. The Alcasec detention He has brought to light that Spain had a “parallel data market where anyone could buy segmented personal information as if it were a subscription service to use. His business model was indistinguishable from a legitimate startup. The context. Although media is presented as a youth hacker from Your detention in 2023the reality is more complex. Alcasec had created a complete business infrastructure: Cloud storage. Customer service bot on social networks. Data segmentation by profiles. And even a cryptocurrency billing system. The facts. The platform offered “custom consultation services” through an encrypted bot. Customers could buy individualized data packages according to specific individuals or legal entities. Like any modern electronic commerce, but selling your ID, your phone number and your bank data. His “catalog” included: Complete telephone listings. Operator customers. Madrid transport fertilizers. Pet records. Databases of educational centers. Civil Registry Information. In figures. Alcasec invoiced 1,866,175 euros through its platform. In their devices, 32,943 bitcoins were found. Between December 2021 and February 2022 he received cryptocurrency notifications worth 365,000 euros. Between the lines. The participation of former State Secretary Francisco Martínez was not accidental. The network He used his figure to appear to be a legitimate security consultancy, thus bleaching its criminal operation through corporate structures. Police Define the organization as “a structural threat with the capacity for economic and strategic destabilization.” They do not exaggerate. They had made public institutions violated without realizing it, turning their databases into an online supermarket. Deepen. The most worrying is the scalability of the model. Alcasec didn’t need to hack every time I wanted money. He had automated the process: the systems continually stole data, the platform automatically classified them and the BO served 24/7 customers. A business that worked alone. The difference between Alcasec and a normal technological company is that one sells legal services and the other illegal data. Specifically, your private life. Outstanding image | National Police In Xataka | After the mysterious Hackers Careto group was an unexpected agent: the Government of Spain, according to Techcrunch

The technological one that generates more money is not Apple or Nvidia or Amazon. It is a porn boutique: Onlyfans

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Onlyfans produces 37.6 million dollars per employee if we divide their income among their number of workers, according to the detailed report he has published Mutiples.vc. It is a figure that destroys any comparison with technological giants. Why is it important. The adult content platform has perfected something that the rest of the technology industry pursues without so successful: extract the maximum possible value with the minimum necessary resources. Apple generates 2.4 million per employee. Goal, 2.2 million. Amazon, just $ 400,000. In figures. Only Tether, the cryptocurrency company, exceeds Onlyfans with 83 million per employee. Then comes Onlyfans. Then an abyss to Valve with 19 million. The rest of the great technological ones go wrong in the photo that compares them. Another business. The model. Onlyfans has built a money printing machine with just a few hundred employees managing 315 million users and 5.3 million creators. Its profit margin touched 49% in 2024, on net income of 1.6 billion dollars. The company takes 20% of everything that creators invoice. Without producing content, without assuming creative risks, without large technological infrastructure. It is pure optimized intermediation to the extreme. Yes, but. Onlyfans dominates a market where concentration is wild. 70% of payments go to 10% of creators. The average creator enters less than $ 150 per month. It is a mARKETPlace ruthless where a few gain fortunes and most subsist. Between the lines. While the great technology hire armies of engineers, designers and executives to compete for attention, Onlyfans solved the problem in another way: to create a space where demand pays directly for specific content. Without complex algorithms, without thorough moderation, without competing for advertisers. The company now seeks an assessment of 8,000 million dollars. It would be just an X10 with respect to its annual benefits, a conservative figure for any technological. But Onlyfans is not any technological company: it is the clearest demonstration that efficiency matters more than size. PUNTEDED. In Xataka | I have cloned the Instagram profile to create a +18 account with my photos and ask for money like Onlyfans Outstanding image | Onlyfans, Xataka

The Tech Week arrives at Amazon. These are five of the best offers in teles, VR glasses, projectors and more

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Before confirming if this year there will be a new Prime Day 2025 (Something that would not surprise us), Amazon has decided to launch a new campaign oriented, in this case, to technological products. During the so -called Tech Week We can find some cheapest devices, especially in relation to televisions, projectors and the like. Yes indeed, The campaign will end on May 13 unless the stocks of a certain product are exhausted. LG OLED42C44LA by 779.90 eurosa good TV with OLED screen that is compatible with Dolby Atmos and Dolby Vision technologies. Htc lives pro 2 full kit by 799 eurosa complete kit to make the leap to virtual reality with very complete glasses. Epson EF-21W by 689.99 eurosa laser projector with Google TV operating system. LG 86NANO81T6A by 1,049.90 eurosa screen with a screen of no less than 86 inches. Sandisk Extreme Pro by 50.09 eurosa microSDXC card with 512 GB storage capacity. LG OLED42C44LA One of the best offers of Amazon’s Tech Week campaign is found on a LG TV. Specifically we talk about the LG OLED42C44LAa Smart TV OLED with 42 -inch screen that has dropped to the 779.90 euros. In addition to its screen, it stands out for being compatible with Dolby Vision, HDR10 and Dolby Atmos. The voice assistant also integrates Alexa And it comes with FilmMaker mode (for films and series) and with NVIDIA G-SYNC or AMD FREESYNC (for video games). LG OLED42C44LA (OLED, 42 inches) * Some price may have changed from the last review Htc lives pro 2 full kit Make the leap to VR glasses It’s nothing cheap, but if you have been wanting to do it for a while and looking for a good price, Htc lives pro 2 In its full kit configuration it is at Amazon at its minimum historical price and can be purchased for 799 euros. The glasses come with dual LCD panels that offer a Resolution of 2,448 x 2,448 pixels per eye. They integrate headphones and have Bluetooth and USB-C connectivity. The kit includes glasses, controls and two Station 2.0 base. * Some price may have changed from the last review Epson EF-21W The same goes for projectors, especially with those with laser technology. Normally we find some somewhat exorbitant prices – generally near (or more) of 1,000 euros – but during the Amazon tech week we have the Epson EF-21W by 689.99 eurosthe minimum historical price of the store. The EPSON EF-21W is a compact laser projector that offers an image projection of Up to 150 inches with Full HD resolution. It stands out for its Google TV operating system, but it also does it because it is compatible with HDR10, integrates speakers and has automatic Keystone correction and Chromecast. In addition, it includes a USB-A, Bluetooth and HDMI port. * Some price may have changed from the last review LG 86NANO81T6A On the other hand, if what you are looking for is a huge television for the living room, but you do not want to spend a fortune, Amazon has a very good price to the LG 86NANO81T6Aa Nanocell Smart TV with screen of no less than 86 inches. This screen also offers a 4K resolution, 120 Hz refreshment rate, HDR10 compatibility and includes filmMaker mode and 10 more image configuration modes. Its price is in this case 1,049.90 euros. On the other hand, its operating system is webos 24, includes the multipant function To see several contents at the same time – useful on such large screens – integrates the voice assistant Alexa And it comes with four HDMI ports: one of them is HDMI EARC and another is HDMI 2.1. LG 86NANO81T6A (86 inches) * Some price may have changed from the last review Sandisk Extreme Pro If you need a good microSD card, during the Tech Week we can also find several offers – some better than others. The most interesting for its value for money is Sandisk Extreme Pro of 512 GBsince it has dropped to the 50.09 euros in what is the minimum historical price of the store. This microSDXC card offers a reading speed of up to 200 Mbps and a writing speed up to 140 Mbps. It is a class A2 card, it comes with an SD adapter and it is resistant to different temperatures, water, blows and even x -rays. Sandisk Extreme Pro (512GB) * Some price may have changed from the last review Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Images | Amazon and buying (header), LG, HTC, Epson, Sandisk In Xataka | Best televisions in quality price. Which to buy and seven recommended 4K 4K In Xataka | Best home film projectors. Which to buy and five recommended models from 299 to 18,000 euros

The war in Ukraine has become a video game. Kill gives points and rewards to exchange in a military Amazon

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It is something that has happened in all modern wars and conflicts, and in Ukraine it was not going to be different. We refer to the use of surprising tactics for combat. We had previously talked about the use of a Naval optical illusion And of a drone that “seeks” That they capture it to display your true threat. The latest: a rewards system with points. The prize: go to a war “Amazon. A war with points. I told it This week Insider and Political. In an unprecedented fusion between military and video game logic, Ukraine has launched a Rewards system that gives points to their soldiers for killing Russian troops or destroying their vehicles, provided that these acts are verified by recording of video drones. These points, called “Epoints”, can then be exchanged In Brave1 Marketa new digital platform that operates as A “Military Amazon”where combat units can acquire from attack drones and terrestrial robots to electronic warp devices or components such as batteries, cameras and engines. Add casualties to buy artillery. The initiative, promoted by Mykhailo Fedorov, Minister of Digital Transformation of Ukraine, seeks to speed up and Decentralize access To the equipment, allowing the soldiers themselves to choose and buy the technology that best suits their needs in the front, either with own funds or through the rewards accumulated by their effectiveness in combat. The system establishes a numerical value for each target Enemy: Six points for each Russian soldier eliminated, forty for each destroyed tank, with equivalences that allow, for example, to acquire drones such as The “Baba Yaga” by 43 points or the sophisticated “backfire”which costs about $ 60,000 for three units. Delivery is made directly with state financing, without intermediaries. The Magyar’s Birds Unitfamous for its FPV drones attacks, it has already exceeded 16,000 points, heading The March rankingfollowed by specialized brigades in unmanned systems and special operations. A military Amazon. Far from being a simple shopping site, Brave1 Market represents a Disruptive Logistics Model and acquisition in times of conflict. Your catalog has More than 1,000 items ranging from advanced armament to technical solutions of communication, surveillance, navigation and electronic protection. Soldiers can navigate the portal, compare models, read specifications and contact manufacturers to close orders. Part of the content is of restricted accessbut the bulk of the inventory is publicly available to facilitate fast and autonomous decision -making from the front. One of the main objectives is to reduce the gap between technological development and its real implementation on the battlefield. In fact, Insider told that many units did not know that certain devices were available; They can now request them directly without having to wait for bureaucratic channels or slow -on channels. Drones as currency. The points system has the drones that, like We have explainedare absolute protagonists of the new battlefield Ukrainian. The most used They are the FPV (First-Person View) and short-range bombing models, operated by highly mobile units that film each impact to document it to the military intelligence network. These videos not only allow to verify the elimination of enemy objectives, but have become The “hard currency” with which more technology is accessed. Each approved purchase is Financed by the Ukrainian Government and delivered directly to the requesting unit, which reinforces a decentralized supply model based on operational merit. Meritocracy and ethical dilemma. No doubt, we talk about a system that converts the war effectiveness into immediate benefitswhich generates a Ethical conflict on the gamification of the conflict. Killing becomes a rewarded act not only with recognition, but with material power to improve the offensive abilities of the unit. Although brutal, the model has proven to be effective for Accelerate the answer On the battlefield, promote tactical initiative and allow troops to access the technology they really need. In parallel, it also represents a form of digitalized war economy, where each confirmed impact translates into purchasing power, each successful mission in Access to strategic resources. A logic that is not free: responds to the urgency of Modernize the military apparatus Ukrainian in the midst of an asymmetric war, and the need to compete technologically with an enemy that has greater industrial and human reserves. Of course, he questions the ethical limits of the military culture model that can generate in the long term. A new military paradigm. The only existence of A “store” like this Change the concept of war in the 21st century. We talk about a digital architecture, distributed and Efficiency oriented Immediate with which Ukraine not only tries to match Russia in offensive capacity, but to overcome it in technological agility, tactical innovation and adaptation speed. If you want too, the battlefield does not seem only a physical space, but also a kind of Interactive platform where each action can be measured, rewarded and transform into operational advantage. A New War Economy where the value is measured, not in abstract terms, but in eliminated objectives, points won and delivered drones. Together with the obvious ethical dilemmas he poses, he also reveals to what extent the modern war is as technological as lethal. Image | NATO North, Ministry of Defense In Xataka | Russia has confirmed one of the great unknowns of war in Ukraine: North Korea accompanies them and not only with troops In Xataka | Russia has crowded a surprising blow to Ukraine: 100 soldiers walking for four days inside a gas pipeline

Now he is going for Amazon and his juicy affiliates

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Chatgpt has just integrated A purchasing function that allows you to search for productssee custom recommendations and redirect stores to complete the purchase. This novelty is going to be deployed for all users, both payment and free, even without registration. Why is it important. OpenAI is invading the territory of e -commerce giants with an approach that prioritizes natural conversation about keywords. The results are based on personal preferences and reviews of various sources, including editorial publications and user forums, without the need for positioning: “They are not advertisements, they are not sponsored,” said Adam Fry, of Openai, to make it clear what this novelty is not. And now what. Editors who live from affiliation income could see how their income is reduced, although Openai has not detailed how it will share the value generated. Fry just indicates that “they will experiment with different models” after perfecting the user experience. Altman has suggested a system of affiliation commissions without selling priority positions. Between the lines. The integration of The memory function With purchases (except in Europe and other countries) it provides a differential advantage: this combination will allow ultrapersonalized recommendations based on previous conversations. For example, if a user mentions in previous chats that only wears black clothes of a certain brand and then looks for “shirts for an interview”, Chatgpt You will remember this preference and automatically filter the results, showing black options of that specific brand, without the need to repeat these criteria each time. That mixture is, commercially speaking, dynamite. The context. This movement takes another twist, with important advantages, composed of competitors such as perplexity with “Shop Like A Pro“And the” investigated with IA “section of Google Shopping. Openai had already made an incursion into electronic commerce with Operatorits agent that can navigate on websites to help in purchases, although with initial results less fluid than this new implementation. In Xataka | Openai remains to have your own browser. Google has just put yours on a tray Outstanding image | Xataka

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