amazon

The key to the new speakers and Amazon screens is in the design

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At home, the practical usually wins. That’s why speakers and smart screens They have gone into the kitchen, in the living room or in the office: they upload the music while we cook, put a timer when we need it, they call who we want or turn off the lights when we are already on the couch. If we are thinking of starting or updating what we have, the key is not only “better sound”, but how it integrates into our routines and how much the little things of the day simplify us. New York has been the chosen stage to present the next wave of speakers and smart screens Echo de Amazon. We talked about Echo Dot Max, Echo Studio, Echo Show 8 and Echo Show 11, all with potential improvements, design and voice process. The company insists that this generation feels the basis for the future of Alexa+its assistant with generative, although for the moment in Spain we will have to wait to know when these functions will be available. Echo Dot Max: Two speakers, best sound The Echo Dot Max is the first model of its range to incorporate two speakers and arrives with a clear promise: serious almost three times more powerful than the previous generation. Amazon explains that he completely redesigned the acoustic systemintegrating the speakers directly into the housing to double the air space and get a deeper sound. The result is a compact device, but with an improved volume and sharpness. It is a model combines a WOOFER capable of producing deep serious with three complete range speakers oriented to project sound in all directions. Is compatible with technologies such as Dolby Atmos and space audio, designed to create an immersive experience at home. All this in a spherical design with quality materials and a new visual language that accompanies the classic light ring. One of the outstanding novelties is the possibility of setting up a system of home cinema With several Echo speakers. You can combine up to five units of Echo Studio or Echo Dot Max next to a compatible SITIC Fire TV, and Alexa is responsible for synchronizing them and automatically adjusting them to space. The idea is to offer an enveloping sound without complex facilities or expensive equipment. Echo Show 8 and Echo Show 11: screen with best aesthetics The new Echo Show 8 and Echo Show 11 stand out first for their aesthetics, but especially for the screen. Amazon explains that they have used a high density panel with more than one million pixels, which together with the In-Cell design and the negative liquid crystal, allows to reduce reflexes and optimize visibility in different lighting conditions. They also include a 13 MP camera for calls, with which they seek to improve the sharpness of the image against previous models. In the audio section, the new Echo Show 8 and Echo Show 11 premiere a renewed architecture. They have frontal stereo speakers and a WOOFER personalized, which according to Amazon translates into a plus enveloping space sound. The drivers are placed under the floating screen and project the audio directly to the user, with the idea of ​​achieving greater clarity and presence compared to previous generations. Next to the screens, Amazon has launched a specific accessory: an adjustable base designed for the Echo Show 8 and Echo Show 11. Its design is aligned with the color and finish of the devices, and allows the screen angle to vary to improve visibility in different positions. Custom processors In the heart of this new generation are two custom chips: AZ3 and Az3 Pro. The Echo Dot Max incorporates the first, with improvements in the detection of the word of activation and in the clarity of the microphones, which according to Amazon they achieve an almost a precision 50% higher compared to previous models. The Echo Studio and Echo Show 8 and 11 integrate the Az3 Pro, which expands these functions and adds support for more advanced language models and computer vision capabilities. On this hardware, Omnisense is supported, the Amazon sensor platform designed for what the company calls “environmental AI”. It resorts to the 13 MP camera combination in the Echo Show, microphones, ultrasound, Wi -Fi radar, accelerometer and network signals to adapt Alexa’s responses to the context. The idea is that the assistant can anticipate and offer more personalized and proactive interactions. Amazon stresses that this new family Echo is compatible with Alexa+your assistant proposal with generative. The company ensures that the devices are ready to take advantage of these functions, but clarifies that in markets such as Spain there is still no confirmed calendar for its arrival. Price and availability of the new Echo Dot Max, Echo Studio, Echo Show 8 and Echo Show 11 The four new Echo devices can already be reserved and will be available before the end of the year. These are official prices in Spain: Images | Amazon | Xataka In Xataka | Fire TV Stick 4K Select: its greatest jump does not arrive by the image, but by the future Vega Os operating system

Jeff Bezos asked his parents for savings from his life to found Amazon. They only asked him one question: “What is the Internet?

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In 1995, Jeff Bezos decided give up your stable job and well paid as an analyst on Wall Street to set up a book sales business online. At that time, Jeff Bezos was not the millionaire who is today, so he went to see his parents and asked them for help to invest in Amazon. His father’s first question was clear and direct: “What is the Internet?” Miguel and Jacklyn Bezos did not know much about that new technology, but they knew that their son was determined to squeeze it to the maximum. According to the writer Brad Stone in the book “The dream store. Jeff Bezos and the Amazon era“Bezos warned his parents:” There is a 70 % chance that you will lose everything. I just want to make sure I can return home for thanksgiving if this doesn’t work. “ Without hesitation, the Bezos invested a good part of the savings of their entire life in their son’s project. Today, that initial investment has grown 15,500% And it is worth more than the GDP of Iceland and Maldives together, making their father so rich (his mother died a few weeks ago) that, as he counted The Wall Street JournalMiguel Bezos is hiring a CEO to administer the assets of his Family Office. The origin of a historical fortune In the middle of the nineties, Mike Bezos, of Cuban origin and with family ties in a Small Valladolid municipalityhe decided to trust family savings to his son Jeff and, incidentally, becoming the first investors after the Amazon Foundation. According to documents Of the US Stock and Stock Exchange Commission (SEC), the initial investment of the Bezos was through the purchase of 582,528 Amazon shares to, only a few months later, expand your investment by buying 847,716 more shares. In total, 1,430,244 shares at a purchase price of 17 cents per share. That leaves a total investment of 243,141.48. Such and as it revealed Bloombergit is a fortune for a couple formed by a single mother who had to raise her son alone with a poor salary while studying A race, and a Cuban immigrant who arrived in the US with 16 years. After thirty years, if the initial investment had remained intact, it would amount to about 72.6 billion dollars. However, after different sales and donations of shares, the family heritage of Jeff Bezos’s parents exceeds 40,000 million dollars. CEO is sought for fortune According to The Estimates of The Wall Street Journal and Bloomberg, Aurora Borealisthe company that is responsible for managing the heritage of Miguel Bezos, was founded in 2020 and, if it were a person, would take 48 position among the greatest fortunes of the List of Millionaires of Forbes. Aurora Borealis, is currently one of the Family officers most relevant in the world for its heritage volume. The company manages assets of very diverse kinds, from those foundational actions of Amazon to investments in funds and projects of philanthropy through the Bezos Family Foundation. The growing heritage of the father of Jeff Bezos has reached levels that have become necessary to professionalize the team that manages it from Aurora Borealis, Speaking as CEO To Valeria Alberola, an executive with experience in the management of great heritage. As a reference, the new Amazon Fortuna Fortuna manager managed the Family Office of the Walton familyfounders and owners of the Wallmart supermarket chain. His goal, get Miguel “Mike” Bezos even richer. The history of Miguel Bezos’ fortune is not only relevant for facilitating the foundation of one of the world’s largest companies, it is also a unique phenomenon since it is not usual for a family loan of just under $ 244,000, ends up making millionaires to the founder’s parents, and not to external investors. Was A risky bet That he went well, but he could also have left Jeff Bezos banished from thanksgiving dinners and his parents with a serious economic problem. In Xataka | Technological millionaires presume ecological awareness. Their superyates and private jets tell another story Image | Flickr (George W. Bush Presidential Center)

It costs like a coffee and comes with a gift card for Amazon of up to 30 euros

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As we have repeated on numerous occasions, The VPN They are very useful. With them, we can give an extra layer of security to our traffic on the Internet, our data or even our IP address. In other words: we win in privacy. There are free, although the problem of these is that They are not all the safe that should. For this reason, it is not a bad idea to invest in a payment and less when it costs just 1.99 euros a month like Surfshark. And eye: Because it comes with a Amazon gift card. Surfshark Starter Subscription – Monthly The price could vary. We obtain commission for these links An economical, very useful and gift vpn Taking into account that a VPN with these characteristics offers a safer and quick service, the truth is that it is an investment that is worth it. Thanks to one of these tools, what we will get is Keep our data and our activity on the Internetthus winning an extra security layer while navigating or bought in some online store, among many other things. Normal, this offer is attractive enough to recommend it. Now, by including a Amazon gift card in the equation, the thing improves even more. The value of the same will be based on the plan we select: In the case of the most basic (called Starter), the card will have a value of 10 euros. Yes, on the other hand, we choose the surfshark one plan, the value will be 20 euros and for the surfshark one+plan, The most juicy gift card valued at 30 euros. The requirements to get one of these cards are quite simple. To do this, we need to get one of the three plans that we discussed above in its two -year mode. In the case of the Starter Plan (the most economical), that implies that we are only going to pay 53.73 euros for having this tool with us. The plan, which, as we say, is two years, vI have another additional gift: three extra months (so, in total, it will be 27 months of the service) In addition to the above, it is also essential that Let’s keep the subscription active, at least 31 days. With these two requirements, after the first 31 days of the service, we will receive the gift card that we can exchange in Amazon. Just one more thing: we will have a 5 -month period to redeem the coupon. Surfshark One Subscription – Monthly The price could vary. We obtain commission for these links In this way, it is in our hand to choose that plan that best suits us. If we are looking for only the VPN, we then have the Starter Plan. On the other hand, if we seek to have more internet security with antivirus or a system capable of letting us know if our data is filtered on the Internet, Then fits us better surfshark one (With 20 euros card). Finally, the best protection is offered by Surfshark One+, in addition to including the most value gift card. Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Images | Surfshark In Xataka | Why it is dangerous to connect to public wifis and what you should do to protect yourself In Xataka | The best solutions to protect your data and your company’s computer equipment

The best offers in Technology on Amazon today, September 15

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It starts a new week of September and we have already reached the Ecuador of the month. If you are thinking about renewing some of your technological devices, we show you a selection with the BEST CHOLLOS IN TECHNOLOGY that we have found on Amazon during today’s day, September 15. Notebook computer Huawei Matepad Pro by 519 euros: With 12.2 -inch OLED screen and 256 GB. Smartphone Xiaomi little C85 by 129.90 euros: 6.9 inches and with 50 MP chamber. Wi -Fi Mesh system CUDY AC1200 by 33.58 euros: With speeds of up to 867 MBP. PowerBank Magsafe Baseus Enerfill by 23.99 euros: 10,000 mAh and wireless load. Sound bar HS205G by 59 euros: 120 W and 2.0 channels Huawei Matepad Pro laptop In universities classes have not yet started, so you are in time to buy a new laptop to face the new course. This Huawei Mate Pad Pro It is now a bargain on Amazon. It has cost 808 euros to 519 euros Today at Amazon. He Huawei Mate Pad Pro It is a laptop stands out, above all, for its 12.2 -inch Tandem OLED screen With Papermatte technology. It comes with a 12 GB RAM and 256 GB of internal storage. Its battery admits fast charge at 100 W and works under the Harmonyos 4.2 operating system. Huawei Matepad Pro 12.2 inches The price could vary. We obtain commission for these links Smartphone Xiaomi Little C85 He Little C85 It is a cheap mobile released recently by the Chinese manufacturer. Now, at Amazon, you can take the 256 GB version by 129.90 euros In Amazon. One of its main assets is autonomy, since its battery has a capacity of 6,000 mAh. This little c85 rides a 6.9 inches screen with Full HD+ resolution and 120 Hz soda rate. His brain is the mediatek Helio G81 ultra processor. As for photography, its main camera is 50 MP. This terminal incorporates NFCDual Wifi, Bluetooth 5.4 and Radio FM. Xiaomi little C85 – 8+256GB smartphone The price could vary. We obtain commission for these links Mesh Cudy AC1200 Wi -Fi System Do you want to improve the Internet connection in your home? So thinking about a mesh or mesh wifi system is the best. In Amazon, you can now find the CUDY AC1200, which has a 44% discount And you can buy it for 33.58 euros. Thanks to this device Wifi mesh of the firm Cudy you will be able Eliminate all dead areas At home and enjoy good Internet connection. It offers speeds of up to 300 Mbps in 2.4 GHz and 867 Mbps in 5 GHz. It offers coverage for up to 100 devices. CUDY AC1200 Gigabit Full Malla Wifi System The price could vary. We obtain commission for these links PowerBank Magsafe Baseus Enerfill If one of your main fears is to run out of battery on your mobile while you are not at home, this Baseus Powebank It is an essential accessory for you. In Amazon, it is usually available for about 40 euros, but now you can buy it for 23.99 euros. This PowerBank It works with Apple Magsafe wireless technology. , although it also serves for Android mobiles. It has one 10,000 mAh capacity and the chip of the IA that integrates, controls the temperature, in order to offer you a safer load. Baseus Enerfill Magsafe Power Bank 10000mah 22.5W The price could vary. We obtain commission for these links HS205G HS205G sound bar If you want to ride your own home cinema, a sound bar will be the best accessory for your TV. In Amazon, you now have reduced from the firm Hisensewhich you can buy for 59 euros. This sound bar Cheap offers one 120 W power Through two channels. It also has wireless connection, so that you can transmit the content from your mobile, tablet or laptop. It is compatible with Dolby Audio and DTS Virtual X formats. HS205G – Sound bar 2.0, 120W The price could vary. We obtain commission for these links Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Images | Webedia, Hisense, Baseus, Cudy, Xiaomi and Huawei In Xataka | Better televisions in quality price: which to buy and 10 smart TV 4K recommended In Xataka | Best Bluetooth speakers. Which to buy and 10 recommended models

Amazon is so convinced of the future of augmented reality glasses that he will put one to all his drivers

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Amazon intends to get on to the car of augmented reality glasses With a two -step strategy: a model for consumers and another specifically designed for their distributors. And is that According to sources Near to the company, its intention would be to manufacture 100,000 units of the professional model to launch it in 2026, while the commercial version would arrive between 2026 and early 2027. The fashion device. As the medium points out The InformationAmazon would have decided to enter the market of augmented reality with two differentiated products but with the same base technology. Consumer glasses, with a “Jayhawk” key name, would include microphone, speakers, camera and a full color screen in one eye. For its part, the model for distributors, internally called “Amelia”, will have a more robust design and will be focused on showing instructions on where to deliver the packages directly on the glasses screen. There is competition. The play would place Amazon in direct competition with goal, which next week will present at its Connect conference a new version of its increased reality glasses. Goal already markets The smart Ray-Ban From 329 euros, which include its assistant to AI, audio and camera, but without screen. The new Meta S glasses, with a “Hypernova” code name, would also have a screen in a single eye, according to sources in the sector. Meanwhile, Chinese companies such as Xreal, Rokid and Rayneo already sell glasses to the public, and Google also works for similar prototypes, which We could try during the past Google I/O. Between the lines. Amazon’s decision to first develop a specific model for its workers reveals a strategy that would first go to use its own logistics infrastructure as a test bank before an alleged commercial launch. This would allow you to improve technology in a controlled environment and demonstrate specific use cases. Also, according to The informationAmazon would be using screens technology from the Chinese company Meta-Bounds, which already use brands like Meizu on their AR devices. The technical challenges. Unlike virtual reality glasses, which completely block the vision of the real world, they argue digital information about the user’s physical environment. Amazon would have opted for a screen in a single eye to reduce costs and complexity, although this makes the experience less immersive than double screen models. The consumer version will be more stylized and less voluminous than the professional model but, according to points The medium, both would share base technology. And now what. The success of this great bet will be decided by acceptance among its distributors, the battery life, the accuracy of the instructions and their software and, above all, if Amazon manages to create a user experience superior to that of the competition. The good thing is that the company has the perfect testing field to prove the technology before a massive deployment to the commercial public. Cover image | Eva Rodríguez de Luis In Xataka | One more year, we have new iPhone. And one more year, Apple is far in generative for mobiles

Google, Amazon and Microsoft have been burning absurd amounts of money in Ia for years. Finally they begin to see green sprouts

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The AI boom made Big Tech will increase their capital spending to limits that had never been seen. The fear that The bubble will explode Rondaba, investors They started to get nervous and the profitability of AI remains in doubt. The last results are a green outbreak, the first in a long time, although with many buts. The cloud reaches capex. They tell it in The Information. Capital or Capex expenses of the Big Tech in recent years have climbed unstoppable, much faster than their income, but in the results of the last quarter the gap is finally closing, but not because chatbots and other products are being profitable, but thanks to revenue from cloud services. The crazy one is committed to AI is beginning to show a slight green outbreak, even if it is not directly because of AI products. Income from cloud services are approaching capital spending. Source: The Information (click on the image to access X) The four riders. There are two clear winners of the departure, one that already brought the duties done and one that goes free. Let’s see who is who: Microsoft: The clear winner with a Income increase of 25% In the last quarter, mainly thanks to the growth of Microsoft Azure. Google: Record a 20% increase In your income thanks to Google Cloud and advertising. Amazon: falls 7%but it is the only one that was in positive numbers. Amazon Web Services is the largest provider of cloud services and was already profitable, although its growth is beginning to slow down. Goal: Your income grows 22%but they basically come from advertising. Goal does not sell cloud services, so it does not generate income directly. Indirectly, yes: AI has allowed them Improve the efficiency of your advertising business. Burning money. The increase in capex by AI has reached madness figures that had never been seen in other technological booms. By the end of 2024 we talked about investing a real barbarity In data centers: Microsoft 30,000 million, Goal 35,000 million, Google 25,000 million… The dizziness figures, and have not stopped increasing. Amazon said at the beginning of the year that He wanted to spend 100,000 million in data centers for AI and goal is building several data centers whose combined cost could rise to 200,000 million dollars. Skepticism. This excessive spending frenzy soon unleashed a wave of skepticism. AND If AI is another bubble And is it about to explode? Milmillionaire investments are not translating in income. Even Satya Nadella himself, one of the protagonists of this revolution, was skeptical because At the moment no one is making gold with AI. It is not that they are not making gold, it is that nobody is earning money. In their newsletter, Ed Zitron had accounts And the difference between what is expected to spend in 2025 and the return that is giving them the AI is not that it is a reason to doubt, it is directly no sense: Capex planned in 2025 BENEFITS IN IA IN 2025 Microsoft 80,000 million 13,000 million Google 75,000 million 7.7 billion Amazon 105,000 million 5,000 million goal 72,000 million 3,000 million Green outbreak Yes, in singular. The latest results are hopeful, but we are very far from being able to say that AI is a profitable business, especially As far as generative AI is concerned. Good results are thanks to cloud services, chatbots or audio or video generators are not profitable. Subscriptions to these tools are a way to monetize, but The income they generate is child compared to spending. Despite doubts, unbridled expense has not stopped and this green outbreak can be more than enough for investors to continue throwing banknotes to the AI well. Image | Microsoft In Xataka | The AI industry has become a kind of ‘game of thrones’. And that reveals a worrying truth for your future

Now you can get the Google Pixel 9 at a good price, with greater capacity, thanks to this Amazon offer

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Within the high range of mobile, the Google Pixel 9 It is one of those that has triumphed since the market was launched. If you have taken your eye but, until now, you had not considered buying it, this Amazon offer is sure to interest you. Specifically, you have this terminal available, in your 256 GB version Already a fairly attractive price. Specifically, it is available for 649 euroscompared to the almost 1,000 euros that usually cost. * Some price may have changed from the last review A top mobile now at a very attractive price Although the Google Pixel 9 It was launched in 2024, today it remains a reference within the high game. In addition, it is a safe bet, since it has guaranteed operating system updates For about six years. It has numerous features that stand out and one of them is its screen. This is of type Super acts OLED of 6.3 inches with resolution of 2,424 x 1,080 pixels. Its refresh rate is 120 Hz and is compatible with HDR10+. It works with pure Android operating system and the brain of this terminal is the G4 Google, accompanied by 12 GB of RAM and a Internal storage capacity of 256 GB. As for its photographic system, it is formed by a double rear camera of 50+48 MP. Finally, it can be noted that it has IP68 certification and admits fast charge to 45 W. Some accessories to protect this mobile that may interest you Jetech founded for Google Pixel 9 * Some price may have changed from the last review Jotech screen protector for Google Pixel 9 with camera lens protector * Some price may have changed from the last review Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Images | Pepu rica (Xataka Android) and Google In Xataka | The best mobiles, we have tried them and here are their analysis In Xataka | The best price quality price. Your analysis and videos are here

The “Chinese Amazon” has just bought Mediamarkt for 2.5 billion. Amazon has a problem in Europe

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JD.com, the “Chinese Amazon”, has closed the acquisition of Ceconomyowner of the Mediamarkt and Saturn chains. This German giant, which is valued at 2.5 billion dollars, is now in his hands. Why is it important. The movement allows Alibaba’s direct rival to establish its first major presence in Europe. At the same time, Mediamarkt accesses the most advanced logistics technology in the world to compete with Amazon. JD.com acquires 57.1% of Ceconomy through an offer of 4.60 euros per share23% above the previous price. The Kellerhals family, the highest shareholder so far, maintains 25.35% and remains as a strategic partner. The context. Europe is becoming a preferential destination for Chinese investments. The operations to the continent doubled at 2024 to 8,450 million dollars, the highest figure from 2021, According to LSE data cited by Reuters. The Commercial tensions with the United States They are pushing China to look for alternative markets. Europe can offer regulatory stability and a mature market of 450 million consumers. In detail. Ceconomy opera … More than 1,000 stores. In 11 European countries. With 50,000 employees. He invoiced 22.4 billion euros in 2024 … … of which 5,100 million came from online sales. JD.com contributes your experience in omnicanal trade and a logistics network of more than 550 stores managed by AI. Your algorithms predict orders in advance and automatically reposition inventory. The threat. Amazon dominates European electronic commerce, but lacks remarkable physical presence. Mediamarkt, with its network of stores, can offer immediate collection and face -to -face technical service, services that the American giant does not have. JD.com promises to maintain jobs for three years, keep the headquarters in Düsseldorf and respect the current directive structure. The operation is subject to regulatory approval and will be completed in the first half of 2026. Between the lines. JD.com is buying something not entirely obvious: data. Purchase patterns, preferences and behaviors of millions of Europeans. The Chinese giant agrees to enormous market intelligence. The promise of maintaining jobs sounds generous, but in the medium and long term it does not have to be exactly so, and less at this time. Predictably, JD.com will gradually automate processes that now require human hands. If everything goes well, there will be no mass layoffs, but reconversion towards more technical and specialized roles. And now what. European consumers could benefit from more competitive prices and, above all, you deliver faster if JD.com applies Its Chinese standards: Delivery in 24 hours in cities. Delivery on the same day in large cities. The operation marks the moment when China ceases to be the factory in the world to become its distributor. Mediumkt becomes the perfect Trojan horse: a European trusted brand with Chinese technology inside. In Xataka | When the head of Mediamarkt saw the fury that caused this mobile, he had to remove the drums. The rest is history Outstanding image | James Jeremy Beckers

Mediamarkt launches a top offer in the Kindle of Amazon, an excellent seven -inch ereader to devour books

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Mediamarkt has been launching discounts that apply once we add the product in the cart. After finding numerous offers in virtually all kinds of devices, now it has touched the turn of the Kindle Paperwhiteone of the most interesting ereader of Amazon that can be bought by now 139 euros instead of 169 euros. * Some price may have changed from the last review A good, beautiful and now cheaper ereader He Kindle Paperwhite It is a very interesting ereader for both those who want to make the leap to this type of devices and for those who have already had a reader. Its screen is excellent, and not only for its quality but also for its size of seven inches that allow visualizing more content. Among its functions, the Kindle Paperwhite offers the possibility of adjusting both the size of the letter and its typography, allows you to configure the frontal light, the margins or the spacing and the spacing Your panel is anti -reflexesso it looks good even in broad daylight. In addition, the screen offers 300 PPP and the reader has 16 GB to store thousands of digital books. One of the key points of Kindle Paperwhite lies on its battery, since this model is capable of reaching a Autonomy of up to 12 weeksan even high figure to be an ereader. In addition, by connecting it to a 9W charger by USB-C route, it is able to recharge its battery completely in 2.5 hours. You may also be interested in these alternatives Amazon Kindle Paperwhite Signature Edition (32 GB) of Amazon | Our faster kindle, with self -regulatory frontal light, wireless load and battery weeks | Metallic black * Some price may have changed from the last review New Amazon Kindle Colorsooft: with 16 GB of storage, color screen and adjustable warm light * Some price may have changed from the last review Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Images | Amazon In Xataka | Best electronic books. Which to buy and nine recommended models In Xataka | The 25 best science fiction books

Amazon chose Catalonia to develop a pioneer project in renewable energy. Until he ran into politics

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The Government of the Generalitat of Catalonia had on the table a decree that could mark a before and after in the deployment of renewable energy in the territory. Among its beneficiaries were one of Amazon’s most innovative projects worldwide: the installation of a self -consumption wind turbine in its logistics center of El Far d’Empordà (Girona). However, the norm has fallen a victim of the political struggle. A last minute withdrawal. Last Wednesday, the Government chaired by Salvador Illa (PSC) decided to withdraw the decree of the Plenary Seaching of the Parliament in the absence of sufficient support. As the country has collectedthe Minister of Territori, Sílvia Paneque, the decision was due to the objective of “exploring ways of a greater consensus.” But the reality is that the rejection of ERC and the Commons left the initiative without the possibility of moving forward. As detailed by Public DiarioThe Communs argued that the text should be processed as a bill to allow substantial modifications, such as strengthening local participation, passing the Sectorial Territorial PLA per to the implantation of renewable energy (plater) and shielding the public energy company. In parallel, ERC harden its position after the cooling of negotiations with the Government of Spain on tax assignments, such as IRPF management, which resulted in a vote against. The immediate consequences. The fall of the decree has put on the energy sector alert, especially companies with in progress. Such as The country has indicated in a reportAmazon expected the norm to facilitate the development of a pioneering infrastructure in its BCN4 center in Girona, where it employs more than 1,700 people and has invested more than 5,000 million euros in recent years. The project contemplates the installation of a wind turbine of 126 meters and 2.2 MW of power, in addition to photovoltaic plates and a storage battery system. With the withdrawal of the decree, the multinational faces an uncertain regulatory framework, since the local urban regulation – in this case, of the municipality governed by ERC – does not always contemplate this type of infrastructure. The decree provided for these projects of higher public interest, which would allow to overcome municipal obstacles and expedite licenses. The General Directorate of Energy had already granted administrative authorization, but now the project is exposed to possible delays. It was a decisive step. Beyond the Amazon case, such as The avant -garde has explainedthe text included technical measures such as storage regulation through electrical batteries, with 4,000 MW in pending connection projects. The expansion of the power threshold for industrial and cooperative self -consumption, from 100 kW to 500 kW. The transmission of authorizations between companies, unlocking about 800 MW in paralyzed projects. And, finally, the possibility of considering certain projects of higher public interest, overcoming administrative resistance. Model in dispute. However, the decree also aroused the rejection of citizen entities that denounce an energy model imposed from above. The Xarxa Per la Sobirania Energy (XSE) and the Xarxa Catalan per to a fair energy transition warned that the norm opened the door to expropriations of agricultural soils and cut deadlines for public participation and allegations by municipalities, according to public newspaper. For its part, the entity Renovem-us He stood out at the forefront that the extension of the industrial self -consumption threshold would have allowed to unlock “hundreds of projects of cooperatives and energy communities” that now continue in limbo. Look in September. That is the next window to relaunch the decree, although nothing guarantees that the new attempt will prosper. Meanwhile, investments cool and the perception of regulatory insecurity is consolidated. As The country explainedthe Amazon project was not only the first of its kind in Catalonia, but also the first worldwide for multinational with these characteristics. A replicable pilot, a step towards corporate energy self -sufficiency and a powerful message from Empordà to Europe. Catalonia leads in electric production, but goes to the tail in renewables. Just the 15.7% of its consumption is covered with clean sources. If the projects are still stuck, the territory will continue to lose ground compared to other regions that already advance with a firm step towards the energy transition. Image | Unspash and Unspash Xataka | Catalonia has a problem with renewables: it is the most backward community despite being the most produced

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