Amazon is not done with layoffs, according to Reuters. A new round will affect thousands of employees starting this week

Amazon is preparing for a new wave of layoffs that could reach up to 30,000 corporate jobs starting this Tuesday, according to information provided by Reuters. The stated objective within the company is to cut expenses and correct the oversizing of personnel derived from the years of greatest demand during the pandemic. The news agency points out that, if confirmed at these levels, it would be the largest internal adjustment since the around 27,000 cuts that began at the end of 2022. The new cut comes in a context of constant changes within Amazon since Andy Jassy assumed executive management. In these three years, the company has alternated layoffs and new hires. The first wave of mass layoffs under Jassy took place in November 2022 and mainly affected the Devices and Services teams. Since then, the company has continued to review its internal structure in search of a balance between efficiency and growth. The figures. The plan contemplates up to 30,000 corporate cuts, according to the aforementioned media, which is equivalent to almost 10% of Amazon’s approximately 350,000 office employees. In its total global workforce, of about 1.55 million people, it represents a smaller fraction, but the internal impact would be considerable. If confirmed, it would be the company’s largest personnel adjustment since the around 27,000 positions eliminated between 2022 and 2023. The exact figure could vary depending on the financial priorities of each division. Where it impacts. The most affected divisions will be, according to Reuters, the Human Resources departments – known internally as People Experience and Technology –, along with the Devices and Services areas, and part of the operations. In the last two years, Amazon had already made minor cuts to several of these teams, including communications and podcasts. The new departures, which begin this week, point to a broader reorganization within corporate structures. Why now. Since his arrival, Andy Jassy has promoted a restructuring aimed at reducing what he himself described as excessive bureaucracy. Its strategy includes cutting hierarchical levels and promoting the use of artificial intelligence to optimize internal work. Jassy had already anticipated in June that the advancement of these tools would cause new cuts, by automating routine tasks. How will you communicate? The management teams began internal training this Monday to manage communication with affected employees, according to the sources consulted. Email notifications are scheduled for Tuesday morning, when the process will formally begin. Amazon wants area managers to be able to answer their teams’ questions and offer support during the transition. While preparing this internal adjustment, Amazon is heading towards a new Christmas season that promises to be intense. The company plans to hire about 250,000 temporary employees to reinforce its logistics centers, the same figure as in the previous two years. Next Thursday it will present its third quarter results, where it is expected to detail the impact of its internal reorganization and forecasts for the end of the year. Images | Amazon (1, 2) | tonodiaz In Xataka | The striking thing is not that Accenture is laying off 11,000 workers for AI: it is that it is hiring many more for AI

How Amazon Has Been Filled With Supplements That Sell Imitation Science

Just over 20 years ago, the stem cell research promised a revolution against disease and aging. These master cells, with the potential to become any tissue in the body, seemed the key to true regenerative medicine, something that It moved away from the complex reality that we have inside our body. Although there are different merchants who try to sell us stem cells as a true wonder. Distorted. Something we are accustomed to (unfortunately) is that where science hits the brakes, the market hits the accelerator. In the infinite Amazon showcase, next to the vitamins and the collagen supplementsa new family of miracle products has emerged: stem cell supplements. Of course, they cannot contain cells in a capsule or in a cream, but that does not promise them to stimulate or regenerate them. Something that for many is the most ideal. This is something that a group from the Health Law Institute of the University of Alberta (Canada) has decided to investigate. has put the magnifying glass on this emerging market. To do this, it analyzed 184 of these products from 133 different companies associated with Amazon.com and has been able to conclude that behind an apparent scientific rhetoric hides a deliberate strategy to avoid regulation and deceive the consumer. The trick. The study published in the journal Stem Cell Reports shows how the sellers of these supplements exploit a legal loophole that allows them to launch ambiguous health messages without the need to demonstrate their effectiveness. The labels carefully avoid terms such as ‘cure’ or ‘prevent’ diseases, something that legislation prohibits. Instead, they use harmless verbs like “support,” “promote,” or “maintain” brain health, energy, or healthy aging. This ambiguity is its main weapon. In the United States and Canada, regulations allow calls structure/function claimswhich are vague claims that link a product to overall well-being without requiring rigorous clinical testing. That loophole is where most of these supplements slip through. The data. They can be summarized in several points: More than 40% of products explicitly mentioned “science” or “scientific evidence” to support the features they promised. 35% included references to health professionals or scientists to reinforce legitimacy. 94% of the supplements made promises related to specific ailments by pointing out that they were anti-aging, strengthened immunity or increased the consumer’s energy. This type of marketing, which the authors call scienceploitation (exploitation of science), “gives the consumer the impression that there is broad scientific support, which contrasts with the current state of stem cell therapies,” the study warns. Regulation. The strategy works because regulation in North America barely requires testing for safety or efficiency before a supplement hits the market. In theory, public bodies can sanction misleading advertising, but their oversight capacity is minimal. In the United States alone, it is estimated that there are more than 100,000 supplements in circulation. In practice, you only have to add a phrase that is “this statement has not been evaluated by the FDA” for pseudoscience to become legal. In Canada, although a license from Health Canada is required, a 2021 audit found that the agency did “little” to prevent poor consumer information from being provided. The case in Spain. Although the study in question focuses on the United States and Canada, its conclusions can be extrapolated. In Spain, any statement about health must be authorized by the European Food Safety Authority (EFSA) or the Spanish Agency for Medicines and Health Products (AEMPS). However, law enforcement on the internet is often very lax, and on Amazon.es you can find products with language very similar to that reported by researchers. Products on Amazon.es that promise anti-aging effects thanks to the stem cells they contain. The authors of the work, led by Alessandro R. Marcon and Timothy Caulfield, warn that this situation not only harms consumers’ pockets, but also erodes trust in science and real research on stem cells. Selling products without a scientific basis under the umbrella of biotechnology is, they conclude, a form of marketing that exploits the prestige gained by science to sell smoke. Images | Doodlart mmmCCC In Xataka | Amazon lost 25 billion with Echo because no one bought with it: now it punishes you with constant advertising for having bought it

Amazon kept losing money on its Echo devices. He has found a way to stop the bleeding: flood us with ads

Amazon has been losing a fortune with their Amazon Echo devices. Connected speakers and displays are in millions of homes, but they have never been profitable. The company’s hope was that they would become a vehicle to sell more products on its e-commerce platform, but that goal was never met. Now Amazon has found a way to get a lot out of them: to put advertising in them for good. Lots of advertising. Why is it important. Amazon has just launched on the market your new Echo Show and Eco Dot. Prices have risen in all cases, but they also arrive with Alexa+ —although not in Spain at the moment—, the AI ​​assistant that the company has been working on for several months. These products are supposed to offer important advantages in the user experience, but at the moment what is happening is that these devices are displaying advertisements frequently. Wasted. Between 2017 and 2021 Amazon lost more than $25 billion with its Amazon Echo. The idea seemed good: they could sell them at a loss if they later amortized them by converting them into products to sell us things. Instead, users ended up taking advantage of them for little more than setting timers and musicand that has ended up being a huge problem for Amazon. Ads everywhere. There are several users of Amazon’s connected screens—the Echo Show—who are seeing surprise ads appear on these screens. a user Reddit account how the alarm clock feature on your Echo Show 5 became an annoying ad. Other user checked that in addition to one advertisement, songs that he had not specified were playing, while another he complained about how his Echo Show kept advertising the Amazon Plus service. Ads now appear more frequently on Prime Video. Source: Xataka. Flooded with advertising. These screens don’t stop showing ads, match other users, but in addition none of those users accepted that their devices could be used to display advertising, and there is no switch or configuration parameter that stops this behavior. Even people who are paying $20 for Alexa+, Amazon’s new AI assistant, are complaining from all that advertising avalanche. Also on Prime Video. Personally, I don’t have an Echo Show, but I have noticed that when enjoying series and movies on Prime Video, advertisements are broadcast with greater frequency and duration. I am not he only (not much less). Amazon allows customize preferences regarding advertising, but those who have done it affirm that this does not hardly reduce the frequency with which advertisements appear. What Amazon says. An Amazon spokesperson stated the following: at Ars Technica: “Advertising is a small part of the experience and helps customers discover new content and products they may be interested in. If customers don’t like a suggestion, they can swipe to the next card on the screen or directly provide feedback by tapping the info icon or tapping the screen.” If you move away, I announce to the song. The Amazon Ads website details the ad formats, and the text explains that “The ad viewing experience dynamically adapts based on the customer’s proximity to the device.” Once it is detected that the user is more than 1.2 meters away from their device, “the ads are displayed in full screen alternating with other content, such as the weather, recipes, sports and news.” This seems to be getting worse. The latest comments seen on Reddit or on X (formerly Twitter) seem to make it clear that Amazon is increasing the amount of advertising it displays on its devices and services. The question, of course, is how far they will go… and how that will impact both sales of their devices and subscriptions to their platforms. In Xataka | Amazon missed the AI ​​train, but it wants to catch it back. The new Alexa with AI will arrive this month to try it

Hunting Bargains on 10-inch eReaders, Samsung Galaxy phones at knockdown prices, Amazon speakers and more

The Prime Offer Party has ended, but that does not mean that we cannot find very good discounts both on Amazon and in other stores. In this week’s Hunting Bargains we have put together five very particular offers – both in terms of price and because they are devices that do not usually go down that much in price – in mobiles, eReader, smart speakers and more. PocketBook InkPad X Pro by 285.90 eurosan eReader with a 10.3-inch screen for reading digital books at home. Honor 400 by 381.65 eurosa mid-range mobile phone that stands out in its photography section and that comes with a pair of free headphones. Echo Dot + smart plug by 27.24 eurosone of the best offers on Amazon Echo to start setting up a network of smart devices at home. Samsung Galaxy S24 by 589 eurosa good price if we want to make the jump to Samsung’s high-end without spending what its current generation costs. Anker Prime Charger by 119.99 eurosa charging station with six USB ports. PocketBook InkPad X Pro When we think about an eReader, we often do so keeping in mind the portability of having a compact device with which to read digital books, but there are other models that opt ​​for a larger format that can be useful if we only read at home. Normally these eReaders are expensive, but there are others with very competitive prices such as the InkPad X Prowhich is also on sale at El Corte Inglés for 285.90 euros. He InkPad X Pro is an eReader that incorporates a 10.3-inch screen that works through the Android operating system. It is practical for reading, but also for writing notes with the included Wacom stylus. It supports multiple formats such as EPUB or PDF, among many others, allows you to adjust the screen lighting and has 32 GB of internal storage. The price could vary. We earn commission from these links Honor 400 If we are looking for a mobile phone that is capable of taking very good photos, in the high range we can find many models. But the mid-range is not far behind with phones like the Honor 400 which is excellent in terms of colorimetry and sharpness. Its price on MediaMarkt has dropped to 381.65 euros and includes headphones Honor Earbuds Clip as a gift. He Honor 400 It is a quite remarkable mobile within the mid-range that incorporates a 6.55-inch OLED screen. Its panel offers Full HD+ resolution, 120 Hz refresh rate and 5,000 nits peak brightness. It has the Qualcomm Snapdragon 7 Gen 3 processor along with 256 GB of internal storage and its battery supports fast charging up to 66W. Honor 400 (256 GB) + Honor Earbuds clip The price could vary. We earn commission from these links Echo Dot + smart plug The Prime Deal Party has ended but some Amazon devices are still on sale. The most interesting of all of them is the pack of Echo Dot (5th generation) that comes with a WiZ smart plug by 27.24 euros. It is ideal if it is our first smart device, since through Alexa we can turn on, turn off or create routines and timers in the socket, which allows us to use any other device that we have connected in this way. And all this without leaving aside that the Echo Dot It is a speaker with which we can play music or content; I usually I use it with the Nintendo Switch. Echo Dot (5th generation) + WiZ Smart Plug The price could vary. We earn commission from these links Samsung Galaxy S24 Should I make the leap to the current generation or go for the previous one? Although there are many of us who want the latest from each brand, many times we may be interested in staying with previous generations, especially if we find good prices. He Samsung Galaxy S25 It is a good mobile, but if we don’t want to spend so much money the Samsung Galaxy S24 may be the best choice. MediaMarkt, for example, has it 589 euros in its 256 GB internal storage configuration. He Samsung Galaxy S24 It is still a very good purchasing option. In part it is because will continue to receive software updates for many yearsbut it is also because we are talking about a compact high-end mobile phone (6.2 inches), with a good processor, excellent autonomy, a good photography section and a very good screen. Samsung Galaxy S24 (256GB) The price could vary. We earn commission from these links Anker Prime Charger Normally, in offices or setup We usually have many devices connected to sockets or power strips, such as speakers, monitors or computers. Therefore, if we want to recharge our mobile phone, laptop or tablet or any other device, a charging station can come in very handy. The Anker Prime Charger It is ideal for this and on Amazon right now it is on sale for 119.99 euros. The Anker Prime Charger is a charging station that incorporates a total of six USB ports (four USB-C on the front and two USB-A on the side). It offers a total power of 250W and through its side control dial we can prioritize the device that we want to recharge first. It even works with MacBook computers and integrates an LCD screen where we can see information related to the charging and power status of the connected devices. The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | PocketBook, Honor, Amazon, Samsung, Anker In Xataka | The best mobile phones (2025), we have tested them and here are their analyzes In Xataka | Fast chargers for your mobile phone or tablet. Best models to buy for their power and safety

This TV is now at an outlet price on Amazon

More and more users want large televisions to be able to enjoy audiovisual content in the purest cinematographic style. If you are looking for a large TV, El Corte Inglés now has this one on sale smart tv Haier H75M80FUX. Now, you can take it 999 euros. Haier QD MiniLED 4K UHD H75M80FUX – 75″ The price could vary. We earn commission from these links A huge TV and now with a good discount This television from Haier has a QD-MiniLED panel with a diagonal of 75 inches. It offers 4K UHD resolution (3,840 x 2,160 pixels) and features a refresh rate of 60 hours. Works under the operating system Google TVso it comes with Google Assistant and Chromecast integrated. As for their speakers, they offer a 50W RMS power and offer sound in Dolby Atmos quality. It is also perfect for gaming, since it comes with four inputs HDMI 2.1ALLM and response rate of 6.5 ms. Finally, its connectivity section can be highlighted, since it comes with WiFi, Bluetooth, two USB 2.0 ports, ethernet and headphone output. Some accessories that may interest you for this TV LG DS40TR – Sound Bar, Bluetooth, 400W The price could vary. We earn commission from these links Amazon Fire TV Stick 4K (Latest generation) The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Haier In Xataka | Best televisions in quality price. Which one to buy and seven recommended 4K smart TVs In Xataka | Best sound bars in quality price (2025). Which one to buy and seven recommended models from 140 euros

The best chollos in technology at the Prime de Amazon offers party

Amazon is celebrating one of its most famous campaigns, the Prime offers party (formerly known as Prime Day). If you are thinking about renewing some of your technological devices, these are some of the BEST CHOLLOS IN TECNOLOGÍWhat we have found. Smart TV 55T8C TCL by 399 euros: 55 inches and with 144 Hz. Smartphone Oppo Reno 14 5g by 329 euros: 6.59 inches and Android 15. Smartwatch Samsung Galaxy Watch7 by 199 euros: 1.5 inches and with Wearos. Bluetooth speaker Marshall Stanmore III by 250 euros: With retro design and Bluetooth 5.2. Sound bar LG DS60tr by 259 euros: With 440 W and 5.1 channels. SMART TV TCL 55T8C If you are looking for Change TVthis TCL model is one of the chollos that you can get in this Amazon campaign. Its usual price is 549 euros, but until tomorrow, it will be available for alone 399 euros. There are several characteristics for which this TV It stands out (and more at the price it has). Mount a 55 -inch qled panel With 144 Hz and the sound is signed by Onkyo. It offers 4K HDR Pro resolution and is compatible with multiple formats, in addition to having FilmMaker. The price could vary. We obtain commission for these links SMARTPHONE OPPO RENE 14 5G He Oppo Reno 14 5g It is one of the mobile phones that we have found reduced at the Prime Amazon offers party. It is a mid -range terminal What costs now 329 eurosso you get a discount of 70 euros compared to its usual PVP. This smartphone rides a 6.59 -inch AMOLED panel and 120 Hz. Its processor is the MediaTak Dimensity 8350 and its photographic system is formed by a triple rear camera of 50+50+8 MP. It also stands out for its 6,000 mAh battery and works under the operating system Android 15with customization layer color 15. OPPO RENE14 5G – Free smartphone with AI, 8GB RAM + 256GB The price could vary. We obtain commission for these links SMARTWATCH SAMSUNG GALAXY WATCH7 This Galaxy Watch7 Samsung is one of the smart watches that is worth it during this Amazon campaign. Its recommended price is about 400 euros, but now you can take it for 199 euros. It is a very powerful clock, thanks to the 3NM Exynos Exynos processor, which is accompanied by a 2 GB RAM and 32 GB of internal storage. Your screen is type 1.5 -inch Super AMOLED and works under the operating system Wearos. In addition, it comes with a gift strap. Samsung Galaxy Watch7 4G LTE + Correa – Smartwatch 44mm The price could vary. We obtain commission for these links Bluetooth Marshall Stanmore III Marshall is one of those leading firms on audio devices and its Bluetooth speaker Stanmore III It is one of its most iconic models. With a recommended price of 399 euros, now you can take it at the Prime de Amazon offers party for 250 euros. He Bluetooth speaker Marshall Stanmore III offers a much broader sound than its predecessor. It presents the retro design of all the firm’s speakers, although it does not have PVC but recycled plastic. It has technology Bluetooth 5.2RCA and Jack input of 3.5 mm. Marshall Stanmore III Bluetooth speaker The price could vary. We obtain commission for these links LG DS60TR sound bar In the autumn-winter season, one of the best plans at home is that of sofa, movie and blanket. If you want to ride your own home cinema, a sound bar is the best accessory for your TV. At the Prime offers you can get this LG DS60tr reduced, by 259 euros. This sound bar From 5.1 channels it has three front speakers, two rear and a subwoofer. Offers one 440 w RMS power and is compatible with Delby Digital and DTS formats. In addition, it incorporates artificial intelligence, which adapts the audio to the content you are seeing. LG DS60Tr – Sound bar, Bluetooth, 440W, The price could vary. We obtain commission for these links Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Images | Webedia, LG, Samsung, Marshall, Oppo and TCl In Xataka | Best electronic books. What ebook buy and 11 recommended models In Xataka | What Kindle Buy: Purchase guide with recommendations to succeed with Amazon electronic book readers

The five offers that are already available on Amazon

There are very few days left for Amazon to celebrate his new Prime offers partybut as usual the store has already advanced some of them, at least in its own products. In this article we will review what are the Better in Kindle, Fire TV Stick and other devices. Kindle Colorsooft by 184.99 eurosa compact ereader that incorporates a color screen. Fire TV Stick 4K by 35.90 eurosan ideal device for both old televisions with HDMI ports and Smart TVS. Echo spot by 49.99 eurosan intelligent alarm with functions that we also find in the Amazon Echo. Blink Mini 2 by 16.99 eurosan interior surveillance chamber that is compatible with Alexa. Case for the controls of the Fire TV Stick by 9.99 eurosa cover to place the control in vertical position. Kindle Colorsooft One of the best offers is found in the Kindle Colorsooftthe last model launched by Amazon and the little brother of the Kindle Colorsooft Signature Edition, whose price has fallen to the 184.99 euros. It is an ereader with 7 -inch color screen which offers excellent autonomy of up to 8 weeks. In addition, its screen allows you to see the covers of books in color and underline the text with different colors. The price could vary. We obtain commission for these links Fire TV Stick 4K He Fire TV Stick 4K It is the Dongle Perfect if we have an old television (with HDMI port) at home and we want to see streaming content on it, but it is so For Smart TVS that no longer receives support in software updates. This model, which has dropped to 35.90 eurosis the one that has the best quality-price ratio right now and allows to see 4K content with the compatibility of Dolby Atmos and Dolby Vision, as long as the TV also admits it. Fire TV Stick 4K (last generation) The price could vary. We obtain commission for these links Echo spot He Echo spot It is one of the best Amazon echo for the bedroom, since in addition to having the functions of this type of devices It is really an intelligent alarm. It allows to program alarms to wake us up with, for example, classical music, you can customize the days to sound and much more. In addition, it incorporates a screen that shows the temperature and time. Its price, in this case, has dropped to 49.99 euros. Echo Spot (2024 model) The price could vary. We obtain commission for these links Blink Mini 2 Having a surveillance chamber inside the house can come very well in those moments when we have to make a trip. To do this, the Blink Mini 2 It is one of the best interior options if we take into account its value for money. Has dropped to 16.99 euros And it is compatible with Alexaincludes bidirectional audio, has Color night movement and night vision and has integrated focus. The price could vary. We obtain commission for these links Case for the controls of the Fire TV Stick In the Amazon store we can also find offer by 9.99 euros A practice cover for the Alexa command that include the Fire TV Stick. It is compatible with the 2024 models and has two main functions: It allows to place the control vertical and shines in the dark. Vertical case for Fire TV Stick (Model of 2024). The price could vary. We obtain commission for these links Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Images | Amazon In Xataka | Best electronic books. What ebook buy and 11 recommended models In Xataka | What Kindle Buy: Purchase guide with recommendations to succeed with Amazon electronic book readers

Behind police surveillance technologies there is a very lucrative business. A business that Amazon wants to conquer

Artificial intelligence technologies have broken in such a way that, today they can be given endless uses. According to A FORBES investigationAmazon would be deploying an aggressive commercial strategy to position themselves in the market of the Police surveillance technologya segment valued at 11,000 million dollars, according to the medium. The company would not only be offering its own artificial surveillance and intelligence tools, but also act as an intermediary for a complete ecosystem of companies that operate on their cloud infrastructure AWS. What is happening. Electronic Correos obtained by Forbes through requests from public records reveal That the Amazon police and school security team, led, according to the media, by a former Washington state police officer, is actively contacting police departments throughout the US west coast. According to the investigation, the company would be promoting from weapons detection technologies to IA to massive surveillance analysis software, through tools to write automatically police reports. A whole Surveillance Catalog. According to They report From the middle, among the technologies that Amazon has been offering, there are registration monitoring systems of FLOCK Safety, Zeroyes weapons detection software, applications for real -time surveillance centers of companies such as C3 AI, or Veritone technology capable of identifying and tracking individuals in recordings of security cameras and social networks. Leo Technologies tools also appear that monitor and transcribe calls from practically “real -time” prisoners for AI analysis. The method of sale. As They assure From Forbes, emails show a particularly insistent commercial style. In one of them, a Amazon manager writes to the department of the San Diego County Sheriff on Lucidus Tech (company now owned by Flock). “It is one of the most amazing tools that I have seen for the forces of the order (…) I think that your prison intelligence group would lose your head,” you could read in the investigation. In another message to King County Police Chiefs, in Washington, it promotes a meeting to “talk about strategy on how to introduce Zeroeyes in your schools.” The research shows how Amazon even offered help to request public grants to finance these technologies. The concerns. Activists advocating privacy, such as Jay Stanley, of ACLU (American Civil Liberties Union), express Your concern. “It is discouraging to see one of the largest and most powerful companies promoting authoritarian surveillance technology in this way,” he told Forbes. Amazon has had a long history of setbacks in terms of violating the privacy of users. From your employees listening and transcribing Echo device recordings to improve Alexa a The accusations towards Ring for not applying basic protections that enabled hackeos in their systems. Both cases recognized by the company itself. Amazon’s response. The company defend which is simply providing its public sector customers “tools to protect the rights of citizens and comply with applicable laws.” On subsidies, Amazon points out that it is not unusual to “educate” customers about the aid available for them. And now what. As assures The media, Amazon Web Services plans to attend the Conference of the International Police Chiefs Association in Denver in October, the most important police event of the year in the United States, where AI is the main theme. The lounge is a whole offer of surveillance technology, technology that is executed on Amazon servers. Cover image | Michał Jakubowski In Xataka | Amazon new do not compete against Google Home. Compete against indifference

Amazon has left this new 65 -inch Xiaomi TV with Fire TV at outlet price

Xiaomi not only triumphs with its mobile phones, tablets and multiple devices (of all kinds) for the home. It has also been proposed that we have televisions of its brand and one of its most recent models is the Xiaomi TV F 65 2026which recently went on sale and you can get reduced. In Amazon it is available for 389 euros. Xiaomi TV F 65, 65 inches (165 cm) The price could vary. We obtain commission for these links A good, beautiful and cheap TV This Xiaomi TV rides a 65 -inch LED panel with 4K resolution (3,840 x 2,160 pixels). In addition, it presents a 60 Hz soda rate and offers 178º vision angles, both horizontally and vertically and is compatible with HDR10HLG and incorporates filmMaker mode. Their speakers offer a 20 W RMS Power and are compatible with Dolby Audio and DTS: X virtual. Although one of the identity of this television of the Chinese manufacturer is that it works under the Fire TV operating system, which is the one that the Amazon fire tv stick. It is compatible with Apple AirPlay (So ​​you can send content directly from your iPhone or iPad) and with Alexa. As far as connectivity is concerned, this Xiaomi Smart TV incorporates Bluetooth 5.0Dual Wifi, a USB 2.0, three HDMI and two EARC compatible, Ethernet port and optical digital audio output. Some cheap sound bars that may interest you for this TV HS205G – Sound bar 2.0, 120W The price could vary. We obtain commission for these links Samsung Sound bar HW -C430/ZF – Wireless subwoofer The price could vary. We obtain commission for these links Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Images | Xiaomi In Xataka | Best home film projectors. Which to buy and five recommended models from 299 to 18,000 euros In Xataka | Mega-guide to ride a home cinema: projector, screen, sound system and more

Amazon new do not compete against Google Home. Compete against indifference

A decade ago, Alexa was the future. Today, when we talk about conversational and chatbots, we mentioned ChatgptClaude, Grok or Gemini. Traditional voice assistants (I also look at you, Siri) have become something that simply exists, such as microwave: limitedly useful, but forgotten, cornered. Amazon has just presented four new echo devices: Echo Dot Max with serious three times more powerful. Echo Studio redesigned. Echo Show 8 and 11 with screens of more than one million pixels and 13 MP cameras. Yes, but. The improvements are real and measurable. The problem is that many fewer people are paying attention to ten years ago. Alexa has gone from being a revolutionary promise to a kitchen stopwatch with voice and music. We ask songs, we put alarms, little more. The narrative was exhausted. The context. The voice assistant industry It has been stagnant for years in the same basic functionalities. Meanwhile, Chatgpt has demonstrated what a real conversational means: maintain context, reason, surprise. Users already know that there is something better, even if they don’t have it in their living room. Amazon promises that these devices “feel the bases” to Alexa+its assistant with generative. In Spain there is still no arrival date for those advanced functions. It is the usual promise: Wait, the best is yet to come. The big question. Can an improved spherical speaker change habits that we carry dragging a decade? The factor in form is the same. The activation gesture, identical. The user’s expectation about what Alexa does. Between the lines. Amazon does not need only more powerful or microphones chips that better detect the activation word. We need to stop seeing Alexa as another appliance and imagine it again as something that can change how we live. That is not fixed with deeper serious. The battle is no longer against Google Home or Siri. It is against the indifference of users who learned years ago what they can expect from a voice assistant and stopped waiting for more. Amazon has the hardware. He lacks the reason for us. In Xataka | The announcement of the new Alexa hides an awkward truth: the silent sunset of the Solo-Voz interface Outstanding image | Xataka

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