amazon

Amazon is preparing an investment of 10 billion in OpenAI because if you can’t beat your enemy, the best thing is to join him

by

Leonidas, had six-pack or not, he died at Thermopylae, but what is curious for our history is exactly what happened afterwards. Xerxes’ Persians had devastated Attica, and faced with the threat that all of Greece would fall, the Spartans—who deeply distrusted the Athenians—agreed to join forces with them. War makes strange allies, they say, and this story is not even close to explaining what is happening with AI. Everyone is joining forces. Then I’ll tell you how it ended with the Spartans and the Athenians. what has happened. OpenAI is negotiating an alliance with Amazon according to which the latter would invest around $10 billion in OpenAI. In The Information They were the first to reveal that negotiation, now confirmed by sources close to the conversations that have been cited on CNBC. What do each other gain?. Thanks to this agreement, Amazon will sell OpenAI its Tranium chips and will also rent more computing capacity in its data centers so that OpenAI can further expand the execution of its AI models and services such as ChatGPT. What OpenAI gains is, once again, economic resources to continue growing. Or what is the same: money to burn on that bonfire that AI has become. A strange agreement. The alliance is surprising, especially considering that Amazon had already put its eggs in another basket. Specifically, Anthropic, OpenAI’s absolute rival in the AI ​​race. It is estimated that Amazon has invested a total of 8 billion dollars at Anthropic, but now there is another reality: that everyone invests in everyone. Anthropic, the best example. The truth is that in recent months we have seen more and more circular financing agreements. Microsoft, which had invested 13 billion dollars, announced last month that would invest $5 billion in Anthropic, and NVIDIA also signed up, doubling that amount: it will invest $10 billion in it. And already, Even Google has teamed up with Anthropic. Long live circular financing. But of course the main protagonist of these agreements is OpenAI, which has been receiving blank checks (or almost) from giants like NVIDIA —100,000 million-, with Broadcom or with amd. We are facing a gigantic house of cards which is in danger of collapsing. But while it doesn’t, players continue adding floors. Or what is the same, money. Win-Win? The agreement is certainly interesting for Amazon, which has been working on its own AI chips since 2015. Trainium are the latest expression of that effort, and the fact that OpenAI is going to use them to train its models—along with those of its competitors, for the record—is good support for that development. In fact, there was perhaps more interesting support recently for those chips: Apple’s. And of course, AWS. In reality, this agreement is a continuation of that (temporary?) love affair between Amazon and OpenAI. The latter, once its ties with Microsoft were released, began to look for new girlfriends in the field of infrastructure, and a little over a month ago announced an agreement with Amazon Web Services worth 38 billion dollars. This is about preservation. All these agreements between big technology companies are not about money, because these circular investments are nothing more than exchanges of kind that compensate each other. What they are about is being stronger and protecting themselves. And if they fall, yes, they will all fall together. Let’s go back to Greece. The alliance between Sparta and Greece crystallized in the naval battle of Salamis (also in 480 BC, shortly after Thermopylae), one of the most important in human history. Sparta reluctantly ceded naval command to Athens, but the strategy worked. That union of forces achieved a decisive victory that saved Greece from being conquered by Persia. Alliances that end as they end. After that battle and that of Plataea a year later, the alliance began to deteriorate and ended up breaking up. Athens and Sparta were enemies again. In fact, 50 years later (430 BC) both would face each other for more than a quarter of a century in the Peloponnesian War. It was totally logical, as it will be that all these alliances end as they should: with each company going about its own thing. Image | OpenAI In Xataka | NVIDIA and OpenAI have just made a masterstroke. One that strengthens them and weakens everyone else

includes up to a 50 euro Amazon card

by

Protecting our equipment (whether mobile phones, tablets or computers, among others) is important. We have a wide selection of tools for this, such as an antivirusas well as others designed for our Internet traffic, such as VPNs. The relevance of betting on these applications in our personal sphere is great, but it is much more so if we have a company. The reason for this is simple: not only our information comes into play, but also that of employees and customers. If we are looking for a complete and secure enterprise-level solution, then the Kaspersky Small Office Security package (or KSOS) may fit us very well. Much more now, which is on promotion: if we use the code ‘AFBIZ’, we can get a whole year for just 143.33 euros. A beautiful piece that also includes a couple of very interesting gifts. Kaspersky Small Office Security – 1 year The price could vary. We earn commission from these links A very secure business solution that is super easy to install This is a great opportunity to get KSOS if we take the discount into account. Outside of the promotion, the price of this service for five different devices for an entire year is priced at 227.50 euros, so we would be saving almost 85 euros. Not only that, but we will also take, totally free, a 50 euro Amazon gift card and a global eSIM with 1 GB of Internet, ideal if we are going to travel outside of Spain. Now, let’s talk about what Kaspersky’s Small Office Security offers. As you can imagine, KSOS comes with a complete antivirus that we can use on any device in our company, regardless of whether it is a computer, a mobile phone or even a file server. Besides, It is compatible with both Windows and MacOSwhich gives it a lot of versatility. To the antivirus we must add software that is to avoid all types of malware and ransomware, as well as a password manager that will allow us to give extra security to an element as important as these. Additionally, KSOS also includes a VPN that stands out for being fast and very secureso we can protect both Internet transactions and our IP and our traffic. All in a package that is very easy to install, so it will not be necessary to request help from a technician. In short, a quite interesting and complete pack that stands out especially now that we can get it at a lower price (and with two very good gifts). Finally, we cannot forget that KSOS includes a 30 day trial period in which we can test the service as much as we want and, if it does not convince us, request a refund. Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Image | Kaspersky In Xataka | Best antivirus for computer: the best paid alternatives to protect your PC In Xataka | Password managers: which ones are the best to protect and remember all the ones you have

Amazon and Google are already armed

by

Let’s go back in time for a moment. By mid-2023, ChatGPT He had been between us for half a year and artificial intelligence was experiencing a huge boom. For some it was a fad; For others, one of the most relevant technological disruptions of recent times. OpenAI had the lead. From being practically unknown, she went on to dominate headlines. He achieved this by putting a product as fascinating as it was imperfect in the hands of the public, the type of launch that Big Tech would hardly have materialized. In its early months, ChatGPT had few guardrails and made mistakes quite frequently. Such a setback would have meant a reputational blow Huge for any tech giant, but a startup could possibly take that risk. NVIDIA, the winner in the AI ​​race, faces a challenge The basis for competing head-to-head with ChatGPT was—and continues to be—developing increasingly advanced language models. After launching GPT-3.5the model that gave rise to ChatGPT, OpenAI moved quickly to introduce GPT-4 in March 2023. From that moment on, the old and new players in the sector had no alternative but to enter the game, unless they wanted to stay out of what was already aiming to be the next technological revolution. And whatever the name of the company, they all depended on one key player: NVIDIA. The reason? Jensen Huang’s firm had the best AI-specialized GPUs on the market, with the H100 as standard bearer. And we talk about GPUs because they are much more suitable than CPUs for the parallel processing tasks that modern AI requires. The approach was simple: if you wanted to compete in generative AI—and hopefully aspire to lead it—you needed to buy NVIDIA GPUs, upgrade your data centers or open new ones. And all this against the clock. The result was massive demand that sometimes led to shortages. An illustrative example: at the beginning of 2024, Meta announced that Its renewed infrastructure for generative AI would reach 350,000 NVIDIA H100 GPUs by the end of the year, with a power equivalent to about 600,000 H100. By June 2024, NVIDIA was already the most valuable listed company on the planet. It is often said that the difficult thing is not to get to the top—that too—but to stay there. That’s exactly the challenge NVIDIA faces now. Their products remain at the top and its strategy covers much more than hardware: it includes a stack of software designed to make the most of the architecture CUDA. But the competition is knocking on the door loudly, the same as with OpenAI. The leadership of these years is pressured by increasingly fierce and global competition. Amazon and Google’s bet on AI chips The most recent move comes from Amazon, which has just introduced Trainium3 UltraServer, a system powered by its AI chip Trainium3 manufactured in 3 nanometers. According to the companythese chips and systems are 40% more energy efficient than the previous generation. And it doesn’t end there. Amazon also showed its roadmap for Trainium4, already in development. It promised support for NVLink Fusion, NVIDIA’s high-speed chip interconnect technology, opening the door to interoperable systems. Trn2 Ultra Cluster Google, which has been developing its TPU chips for AI for a decade, is starting to bet on its own hardware to boost Gemini. Even rumors circulate that talk about a multimillion-dollar investment by Meta to buy AI chips from Google, a move that enters squarely into AI territory. We would also be facing a quite notable change of course in the search engine company, which until now had limited the use of its chips to its own data centers. Ironwood by Google Do you remember that Meta is one of NVIDIA’s big clients? Well, it is also developing—and testing—its own AI chips, such as the MTIA. Even OpenAI has decided to partner with Broadcom to design their own hardware for their data centers. In China, the scenario does not favor NVIDIA either. The trade war with the United States has narrowed its room for maneuver in the country, while local actors such as Huawei they push their own chipswith the Ascend 910D already in production and Ascend 920 new generation. Ultimately, we are seeing many of the players who turned to NVIDIA in the early stages of the AI ​​race beginning to follow their own path. The reasons are multiple, but one stands out above all: the need for independence in a technological competition that only intensifies. Images | World Governments Summit | amazon | Google In Xataka | If you think the internet was much better before AI, congratulations: they have created an extension for you

Black Friday 2025 | Best offers and discounts on Amazon, MediaMarkt, El Corte Inglés, Pc Componentes

by

The association of the term with sales began in Philadelphia during the 1960s, and at first it was not positive. Local police began calling the day after Thanksgiving “Black Friday” because they had to deal with bad traffic and other miseries connected with the Crowds of shoppers heading to the stores that day. The term was not popular and local retailers tried to change it to Big Friday. But the idea failed to catch on, although over time the Minorites of Philadelphia and other cities gave it another connotation: their accounts went from being in red to being in black from that day on. Today, more than Black Friday we should call it Black Weekend, Week of the Black Friday or even Black November, since Black Friday offers usually run from Friday to Sunday in most stores, but there are also many that have pre-Black Friday offers all month, both online stores as well as in physical stores on the streets of your city. Be that as it may, this campaign opens the shopping season for christmas gifts since the promotions and discounts offered are always an opportunity to find something to give as a gift. Black Friday in Spain As Black Friday grew in the United States, with the arrival of the Internet, many users began to pay attention to these sales to try to buy online. Spanish businesses realized this and, as happens with many other sales periods that are imported, they began to adopt it to take economic advantage of it. Black Friday did not arrive in Spain until 2012. Until that year, sales periods were regulated by law, meaning that stores were prohibited from offering sales outside of the stipulated periods. It was therefore when this rule disappeared in the summer of 2012 when Black Friday arrived for the first time in Spain that same month of November. Confirmed Online Stores Amazon is one of the online stores that is most famous for its Black Friday offers, although other electronic stores such as PC Componentes, El Corte Inglés or Fnac are not far behind. But come on, as we have told you, practically any online store that comes to mind will have something to offer you at least on Friday.

Xiaomi, Samsung, iPhone phones and more with discounts of up to 50% at the Amazon Second Hand outlet

by

If you are thinking of changing your mobile phone, you should know that Amazon has a section Second Hand in which you can get refurbished smartphones and with a good discount. Below, we offer you a selection of the best models on offer. Xiaomi Poco C85 by 106.59 euros: 6.9 inches and with a 50 MP camera. Motorola Moto G85 by 138.58 euros: 6.67 inches and with Dolby Atmos. CMF Phone 2 Pro by 189.05 euros: with triple camera and 6.77 inches. Apple iPhone 17 by 930.23 euros: 6.3 inches and Front Center Stage camera. Samsung Galaxy S25 by 872.03 euros: 6.2 inches and triple camera. Xiaomi Poco C85 He Little C85 It is a cheap Xiaomi mobile, which stands out for its large capacity battery (6,000 mAh) and that supports fast charging at 33 W. You can get it now, in acceptable condition, for 106.59 euros. This cheap Xiaomi mobile has a 6.9 inch screen with Full HD+ resolution. Its processor is the MediaTek Helio G81 Ultra, with a RAM 6 GB and 128 GB of memory. Its main camera is 50 MP and it is a mobile phone with a fingerprint sensor on the side and facial unlocking with AI. Xiaomi POCO C85 – 6+128GB Smartphone The price could vary. We earn commission from these links Motorola Moto G85 With almost 200 euros off (compared to its usual RRP of 349 euros), you can now get this one on Amazon. Motorola Moto G85 by 138.58 eurosin acceptable condition. One of its most striking features is its impressive infinity edge design. Its screen is 6.67 inches and its speakers offer sound Dolby Atmos. Its camera is signed by Sony and is 50 MP and has optical image stabilization. It has a latest generation Snapdragon processor, 12 GB of RAM (expandable up to 24 GB) and 256 GB of storage. Moto g85 5G 24GB (12GB+12GB RAM Boost)/256GB The price could vary. We earn commission from these links If you are looking for a mobile with a different design from the restbut at an affordable price, this CMF Phone 2 Pro It is one of the ones we recommend in the Second Hand section of Amazon. You can buy it, in very good condition, for 189.05 euros. If there is something that characterizes this mobile phone, it is its space with AI, called Essential Key/Space. In this space you can save screenshots and text and voice notes. Its AMOLED screen is 6.77 inches and has a 50+50+8 MP triple rear camera. The price could vary. We earn commission from these links Apple iPhone 17 If you want a high-end mobile phone, you can save a few euros at the Amazon outlet for second-hand mobile phones by buying this iPhone 17. You can get it, specifically, by 930.23 euros in his version of 256GB and in very good condition. This is the base mobile new generation of iPhone. Its screen is 6.3-inch Liquid Retina. Mount the A19 chip and a Center Stage Front Camera and it is a mobile phone that has greater resistance to scratches. It also features an advanced 48MP Dual Fusion camera system. Apple iPhone 17 256GB The price could vary. We earn commission from these links Samsung Galaxy S25 Another high-end mobile that you can buy with a slight discount at the Amazon Second Hand outlet is this one. Samsung Galaxy S25. It is available, in very good condition and with 512GBby 872.03 euros. This is one of Samsung’s top phones and it is a compact phone, with a 6.2 inch screen. It has a Qualcomm Snapdragon 8 Elite processor and its battery supports fast charging at 25 W. As for its photographic system, it is made up of a 50+12+10 MP triple camera. The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Webedia, Xiaomi, Apple, Motorola, CMF by Nothing and Samsung In Xataka | The best mobile phones, we have tested them and here are their analyzes In Xataka | The best quality-price mobiles. Their analyzes and videos are here

Amazon is beginning to be the gateway for your used cars in the US

by

Imagine buying a car on Amazon It still sounds strange: choosing model, color, configuration and even financing from the same page where you buy books or a mobile charger. In Spain it is not possible to do so and there was only a specific experiment years agowhen Opel offered a limited series of the Grandland That attempt was not continued and today the platform is focused on accessories and maintenance products for the car. However, in the United States the idea is beginning to take shape. In the North American country, Amazon has shaped its own space for the automotive industry with Amazon Carsa section that brings together inventory from multiple dealerships and brands. The current screenshot shows a wide catalog in which vehicles from different manufacturers coexist, offered by different dealers and specialized sellers. This structure fits with Amazon’s strategy to reinforce its presence in the sector, a line that it already opened with the agreement signed with Hyundai in 2023 to facilitate the online purchase of new cars. A window to understand where the automotive industry is moving The way the agreement works is simple: Amazon becomes the point where the search begins and the dealer remains the place where the operation ends. The user can review inventory, compare certifications and move forward with financing. And if the question arises as to what happens next, nothing essentially changes. The signing of the contract, delivery and subsequent service remain in the hands of the dealer. Amazon only orders the previous steps and allows you to solve them from home, with the intention of making the process easier for the buyer. Here the buyer gains access to a broader showcase than is usually available to them. Instead of limiting yourself to the usual dealership, you have access to a much broader offer without having to travel. This promises to make the search a more agile process, with more organized information and the possibility of advancing procedures that previously required in-person visits. Amazon acts as that point where everything is organized before closing the operation. But there is another component: the support of Ford certifications. Each car, they say, has gone through a defined inspection and has specific guarantees and roadside assistance, which introduces a higher level of security. compared to a conventional used. The financing is part of the same flow and is linked to selected entities such as Ford Credit. For the buyer, the sum is simple: more inventory, less friction in the procedures and a framework of guarantees that reduces common doubts in the used market. What happens at Amazon Autos cannot be separated from the internal transformation that Ford is experiencing. In its latest strategic moves, Ford starts from the idea thatengines no longer define carsa position that marks its attempt to compete with Chinese manufacturers that are advancing rapidly in price and technology. Added to this challenge is the lack of qualified mechanics, which has forced Ford to propose salaries of up to $120,000 in a context in which Western industry has a deficit of specialized labor. With this panorama, opening a digital channel that organizes acquisition and expands presence where buyers already are seems a coherent decision. From Spain, where Amazon has not sold cars since that specific attempt by Opel, it is striking to see how in other markets the process is advancing rapidly. Ford’s initiative does not guarantee that this model will arrive in Europe in the same way, but it does reflect a progressive change: manufacturers They seek to be where the buyers are and simplify the less visible part of the purchase. Over time, these types of experiences can influence how we understand the role of the dealer and how we begin searching for our next car. Images | Caleb White | Robin Mathlener In Xataka | Temu and AliExpress are selling the cheapest V-16 beacons on the market. And it’s very easy to know if it’s a scam.

This is how the dangerous “Amazon of fertility” works

by

Having a child is the dream of many people around the world, but finding a suitable father it can be a bit complicated. There are many couples or single mothers who decide to go to a fertility clinic or a hospital to find a sperm donor, but now This process has also passed to social networks such as TikTok or Facebook. The Internet has become a veritable ‘Amazon of fertilization’, with advertisements for men who highlight having “very strong sperm.” And it is not the letter of introduction that can be found on Tinder, but a phrase taken from a Facebook group where dozens of men advertise to offer their semen to women and couples who need a donor, although without following official channels. The problem. In the United Kingdom, the legal route to receive a donation from a donor is through the Human Fertilization and Embryology Authority (HFEA), which regulates assisted reproduction. In this case is established that donors cannot receive any financial compensation, except for justified expenses. Why it triumphs. A treatment at a fertility clinic can cost 10,000 poundsbeing a figure that many couples or single women cannot assume. That is why they decide to turn to a more economical system, although without regulation, such as social network groups. There are groups on social networks like Sperm Donors UK, Start a Family Here either Get Your Babydust Herewhere thousands of users publish “natural” or “artificial” donation offers. According to The Guardiansome of these groups have reached 10,000 members in one year with different announcements. In the case of Spain, this problem also exists, since although public healthcare covers a number of specific assisted reproduction cycles, the fact of consuming them also forces one to opt for the private route, which has significant costs. The speed. Also involved in this case is the fact of not being able to choose exactly the sperm donor, having to stick to certain physical characteristics that are sometimes met or not. With these dissemination groups, you can get a real photograph of the sperm donors to see if it fits the taste of the mother or the couple. And we get rid of having to wait for a profile with this style to appear, since it has been seen how a notice has been published saying “I need a donation tonight, I am ovulating and my donor has failed me. I am looking for a donor for this weekend.” This urgency creates the perfect breeding ground for the exploitation of this phenomenon. Felicity, a member of these groups cited by The Guardian, points out that the demographics are dangerous: very young recipients between 18 and 25 years old, and considerably older donors between 35 and 50 years old. There are many risks. When adjusting to this insemination method without any type of health regulation, it must be remembered that the donors have not been tested for sexually transmitted diseases such as HIV, nor have they undergone genetic analysis to rule out important diseases such as cystic fibrosis. The case of James MacDougall, an unregulated donor who I knew I was a carrier of fragile (which causes learning and cognitive disabilities) and still donated, is a clear example of the danger. A legal chaos. A priori it seems that it is very easy to have a child using this internet system, and the reality is that in the United Kingdom it is quite simple thanks to very lax legislation, where we already have the case of a man who claims to have 180 children and has begun to claim to have contact with them through the courts. This in Spain is about regulating, specifically thanks to the Law 14/2006 on assisted human reproduction techniques which indicates that the donation is anonymous, meaning that the recipient cannot know the donor, so they will not have responsibilities regarding paternity. But this outside of an authorized center ceases to have value. This means that if a woman uses a Facebook donor and he then claims paternity (proving it with a DNA test), a judge could give it to her, with all her obligations (maintenance) and rights (visitation). The anonymity that Spanish law protects disappears, creating a legal nightmare for the mother. How they spread. How is it possible for these groups to prosper? This is the question we can ask ourselves today, and to answer it we have to understand that technology plays an important role. Meta’s recommendation algorithm, designed to connect similar interests, actively promotes these communities. Although Meta’s policies prohibit the sale of bodily fluids, the reality is that the moderation of private groups is sometimes complex to understand. Although it has already gone from Facebook to influencers. There are men like the German Daniel Bayen They document their “giving tours” around the world on TikTok and Instagram. Bayen, who was also conceived by donation, promotes transparency and maintains contact with the families to whom he has donated his sperm. But if analyzed, this type of person is leaving a trail of dozens of biological half-siblings and the risk of consanguinity in the future may increase, especially if the recipient families live nearby. Images | Christian Velitchkov Thomas Breher In Xataka | We have visited the place where Spain’s demographic hopes are literally placed: the sperm bank of Granada

AI companies promised to be happy with their autonomous agents, until they came across Amazon

by

AI agents promise us to perform complex tasks autonomously, such as book trips either make the purchase. Although is improvingagentic AI still it’s quite greenbut it has just come across an obstacle that we had not counted on and that could change everything: that there are companies that do not want AI agents roaming their stores. This is what just happened between Amazon and Perplexity. What has happened? They tell it in Bloomberg. Amazon is suing Perplexity to stop the agent built into its Comet browser from purchasing items from Amazon. According to Amazon, Perplexity has committed computer fraud by allowing its agent to browse and make purchases as if they were a real person, which violates its terms of service on transparency. They also claim that the use of automated agents can negatively affect the shopping experience on their platform. Why is it important. The case could set limits for autonomous AI agents in real-world tasks that require using third-party services, such as in this case Amazon. If stores or travel platforms close the door to AI agents, the promise of autonomy is compromised. On the other hand, leaving all doors open could influence e-commerce. It is something that has already happened before, such as cases of bots buying tickets to shows. Bullies. Perplexity has responded with a post on your blog in which they describe the move as “corporate bullying” and affirm that it is “a threat to all Internet users.” They also highlight that Comet users love the agentic AI features and that Amazon should too because it translates into more purchases and happy customers. For the company, an AI agent should have the same rights and responsibilities as a real human user since the agent is acting on behalf of the user. “It’s not Amazon’s job to oversee that,” Aravind Srinivas, CEO of Perplexity, said in an interview. Agents on Amazon. Amazon already has its own assistant Rufus and is developing its own agents, so there are more reasons behind this movement against Perplexity. It is not about protecting the experience, or at least not only about that, but that Perplexity is a direct competitor. Perplexity champions choice. “I don’t think it’s customer-centric to force people to only use their assistant, who may not even be the best shopping assistant,” Srinivas said. AI Ecosystems. The dispute between Amazon and Perplexity is the first example that the AI ​​war is also about ecosystems. It presents a scenario in which service providers decide whether an AI agent can enter their stores or travel platforms, or if they prefer to develop their own and force users to use that. The truth is that Amazon had already blocked the Perplexity agent a few months ago, but the company released an update that circumvented the blocking. We’ll see how everything turns out. Image | Pxhere In Xataka | CAPTCHAs had become an excellent tool to fight bots. Until ChatGPT Agent arrived

has signed an agreement with Amazon for 38,000 million dollars

by

OpenAI has sealed an agreement with Amazon Web Services (AWS) worth $38 billion over the next seven years. This is the first major contract for the company responsible for ChatGPT with Amazon, and marks a turning point in its strategy: stop depending exclusively on Microsoft and, on the other hand, have access to infrastructure and computing capacity at any cost. Alliances. As explained from NYTfrom 2019 to 2023, OpenAI bought all of its computing capacity from Microsoft, its main investor, which has allocated $13 billion to the startup. The contract stated that OpenAI could only contract with other vendors if Microsoft approved. However, last week both companies renegotiated the termseliminating Microsoft’s preemptive right and allowing OpenAI to freely contract with any cloud provider. What does the agreement include?. OpenAI will immediately begin running operations on AWS infrastructure, using hundreds of thousands of Nvidia graphics processing units in the United States. According to Dave Brown, vice president of computing and machine learning services at AWS, “this is completely separate capacity that we are installing. Some of that capacity is already available and OpenAI is using it.” The first phase will employ existing AWS data centers, although Amazon will build additional infrastructure in the coming years. More investment in infrastructure. The movement adds to the race of massive spending by OpenAIwhich in recent weeks has announced deals worth approximately 1.4 trillion dollars with companies such as Nvidia, Broadcom, Oracle and Google. Added to this are projects for build new data centers together with OracleSoftBank and the United Arab Emirates, among others. The company also wanted to reaffirm its commitment to Microsoft, committing to purchase an additional $250 billion in Azure services. Signs of business maturity. For OpenAI, diversifying its cloud providers and ensuring long-term capacity represents a crucial step towards a more than likely IPO. Sam Altman, CEO of the company, recognized recently on a livestream that an IPO is “the most likely path” given the company’s capital needs. Furthermore, just as points out According to CNBC, CFO Sarah Friar said the recent corporate restructuring is a necessary step toward that goal. Doubts about the AI ​​bubble. While OpenAI and Big Tech increase their spending, Amazon, Google, Meta and Microsoft have already allocated more than $360 billion in capital investments last year, and some financial analysts They already warn of a possible bubble. As AI evolves in leaps and bounds and OpenAI generates billions in annual revenue, its huge infrastructure spending makes the company not yet profitable. However, the strong feeling of market enthusiasm around artificial intelligence means that the company continues to increase its value greatly. What it means for Amazon. The pact is significant not only because of its volume, but because AWS has close ties to Anthropicdirect rival of OpenAI. Amazon has invested billions in Anthropic and is building a data center campus of $11 billion in Indiana designed exclusively for your workloads. After now knowing this news, Amazon shares have risen approximately 5%. Cover image | OpenAI and İsmail Enes Ayhan In Xataka | OpenAI has turned ChatGPT into mainstream AI. In the business world the game is being won by its great rival

15 years were not enough for Amazon to defeat Steam. Now that defeat is taking its toll on him.

by

In 2025, Amazon faces a deep crisis that challenges its hegemony. The obvious signs are mass layoffs what you are facing in the last few days, or the massive crash of your cloud serviceAmazon Web Services (AWS), which globally affected numerous digital platforms. But before, there have been multiple signs, some more subtle than others, that have made it clear that his gigantism was preventing him from precisely combating apparently much weaker rivals. One of its last bosses, Ethan Evans, has made it clear by recounting how Amazon tried to impose itself on the leading digital video game distribution platform, Steam. And despite having many more resources, it failed miserably. A revealing chapter. The failure of Prime Gaming within Amazon is a revealing chapter, and has been clearly exposed by Ethan Evans, former vice president of Prime Gaming. In a post that shared on his Linkedin profileEvans said that Amazon decidedly opted to compete with Steam, trusting in its size and resources to prevail. However, this strategy not only failed, but also showed a deep disconnection with the ecosystem in which its rival operated. According to Evans, the company tried everything to unseat Steam, from mergers with smaller stores that it intended to grow, to launching its own services such as Luna cloud gaming platform. But it never managed to deliver an experience that was significantly better. What went wrong. Evans says that one of the critical failures was underestimating the value of Valve, which combined a robust offering with a consolidated community and an interface adapted to the needs of players. Amazon mistakenly believed that its dominant presence and technological infrastructure would be enough, without understanding that players had already solved many of their problems and were unwilling to change. Evans adds to all this problems of focus, frequent changes in direction and the lack of a clear value proposition within a highly segmented and competitive market. As Evans himself says, there were experts who pointed out that this failure was foreseeable given the saturation and maturity of the digital gaming market, where differentiation requires not only capital, but also an innovative vision and solid relationships with users. Prime Gaming, in free fall. Prime Gaming is, perhaps, one of the departments of Amazon’s business that is suffering the most. In 3dJuegos they detail a “huge” cut that especially affects its MMO projects. Amazon will carry out a restructuring that will bring with it a very significant number of layoffs, including a total of 14,000 employees, with a direct impact on the Irvine and San Diego studios, which worked on titles such as ‘New World’ and the MMO based on ‘The Lord of the Rings’. Despite these cuts, Amazon will keep its video game division active, but with a different approach: they will focus on more sustainable products and agreements with third parties instead of continuing with their own big-budget developments. They continue to function as a distributor of the new ‘Tomb Raider’ and the Open world driving game from Maverick Gamessimilar to ‘Forza Horizon 5’. They also have a project from their studio in Montreal, ‘March of Giants’, moving forward with a closed alpha. The official justification for the restructuring is linked to the need to be “more agile” in a context of the explosion of artificial intelligence and changing markets. Goodbye, ‘New World’. Without a doubt, the project that suffers the most from these changes is ‘New World’, an MMO that will soon be discontinued and whose servers will close sometime in 2026. Season 10 and the latest updates, including the ‘Nighthaven’ expansion, will be the last content that the game will receive. As a way of thanking the community, Amazon made the “Rise of the Angry Earth” expansion free for all PC players, which multiplied users to a very notable but apparently insufficient 40,000 daily players. Massive restructuring. Amazon is preparing, at all levels, for major structural changes, starting with the massive reduction of its corporate workforce. As has been knownAmazon plans to cut between 14,000 and 30,000 jobs globally. The impact of the layoffs will be especially felt in areas such as human resources, advertising, payments, device development (including Fire TV), customer analytics and Audible. The overcontracting that took place during the pandemic and the need to redirect resources towards strategic areas such as artificial intelligence are presented as some of the reasons in a very complex situation. In Xataka | Amazon has calculated how much it costs to lay off 600,000 employees: 30 cents per item sold and many robots

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.