AI agents promise us to perform complex tasks autonomously, such as book trips either make the purchase. Although is improvingagentic AI still it’s quite greenbut it has just come across an obstacle that we had not counted on and that could change everything: that there are companies that do not want AI agents roaming their stores. This is what just happened between Amazon and Perplexity.
What has happened? They tell it in Bloomberg. Amazon is suing Perplexity to stop the agent built into its Comet browser from purchasing items from Amazon. According to Amazon, Perplexity has committed computer fraud by allowing its agent to browse and make purchases as if they were a real person, which violates its terms of service on transparency. They also claim that the use of automated agents can negatively affect the shopping experience on their platform.
Why is it important. The case could set limits for autonomous AI agents in real-world tasks that require using third-party services, such as in this case Amazon. If stores or travel platforms close the door to AI agents, the promise of autonomy is compromised. On the other hand, leaving all doors open could influence e-commerce. It is something that has already happened before, such as cases of bots buying tickets to shows.
Bullies. Perplexity has responded with a post on your blog in which they describe the move as “corporate bullying” and affirm that it is “a threat to all Internet users.” They also highlight that Comet users love the agentic AI features and that Amazon should too because it translates into more purchases and happy customers. For the company, an AI agent should have the same rights and responsibilities as a real human user since the agent is acting on behalf of the user. “It’s not Amazon’s job to oversee that,” Aravind Srinivas, CEO of Perplexity, said in an interview.
Agents on Amazon. Amazon already has its own assistant Rufus and is developing its own agents, so there are more reasons behind this movement against Perplexity. It is not about protecting the experience, or at least not only about that, but that Perplexity is a direct competitor. Perplexity champions choice. “I don’t think it’s customer-centric to force people to only use their assistant, who may not even be the best shopping assistant,” Srinivas said.
AI Ecosystems. The dispute between Amazon and Perplexity is the first example that the AI war is also about ecosystems. It presents a scenario in which service providers decide whether an AI agent can enter their stores or travel platforms, or if they prefer to develop their own and force users to use that. The truth is that Amazon had already blocked the Perplexity agent a few months ago, but the company released an update that circumvented the blocking. We’ll see how everything turns out.
Image | Pxhere
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