absolutely

Apple has broken an all-time sales record with the MacBook Neo in its first week. The surprise is absolutely zero

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Tim Cook himself confirmed it a few days ago in X. And Apple has managed to beat its own record with the help of MacBook Neo In terms of sales, it is the best launch of a Mac for new users in its entire history. The theme is striking to say the least, although it is little surprising considering that it is a significantly cheaper product than the rest of the equipment offered by the brand. Why does it matter? Apple has dominated the premium laptop market for decades, but it has always had a clear ceiling: its entry price. He MacBook Air with M5 part of the 1,199 euros, which leaves out a huge group of Windows PC users, Chromebook or directly without a computer. The launch of the MacBook Neo, at 699 euros (which remains at 599 for students), is Apple’s first serious attempt to conquer that market. And it seems to be working. busy week. On March 11, Apple presented three new computers simultaneously: the MacBook Neo, the MacBook Air with M5 chip and the MacBook Pro with M5 Pro and M5 Max. It was a pretty dense week for the Mac line. A few days later, Tim Cook published in X that this launch had broken the historical record of new Mac buyers, that is, people who purchased an Apple computer for the first time. Although Cook does not break down the figures or specify which model leads the data, the logic points in one direction. The responsible one. The MacBook Air and MacBook Pro have a consolidated user base that periodically renews their equipment. The MacBook Neo, on the other hand, has no previous installed base: it is a completely new product, designed from the ground up to attract those who have never bought a Mac. With a price approximately half that of the Air, it is a profile that fits exactly with that of a buyer making the jump from Windows or a Chromebook. And it should be noted that the Mac has been on the market for decades, but there is still a huge volume of PC users who have never had one, and the Neo seems destined to change that. Who would imagine that a Mac would sell more if it were at a more competitive price… Demand exceeds supply. Another indicator of the Neo’s impact is that Apple is not being able to meet demand, according to they count from 9to5Mac. During March 20, all MacBook Neo models in Apple’s online store had a delivery date between April 6 and 13, according to the media, which means between two and three weeks of waiting for a product launched just a week ago. Normally it is something that usually happens when a new iPhone arrives, but on Mac it is something much less common. Those with an Apple Store nearby may have better luck, although the assortment varies greatly depending on location and color. The industry was already on alert. The impact of the Neo has not gone unnoticed outside of Apple. According to AppleInsiderWindows PC manufacturers have been surprised by both the price and the features of the new laptop. It is not a device for everyone, but it does seem to be for many: it has the A18 Pro chip (the same as iPhone 16 Pro) that, for office automation and navigation tasks it gives you plentyand it comes in a good assortment of colors, with a value proposition that was unprecedented on Mac and that seems to convince many users. Cover image | Apple In Xataka | Apple is not only being penalized for being late to the AI ​​boom: it is also penalizing itself for allying itself solely with Google

A Xiaomi SU7 has humiliated an entire Ferrari SF90 in an acceleration race. And that means absolutely nothing

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If in recent days you have wandered through social networks (and something tells me that is very likely) perhaps you have seen a video in which a Xiaomi SU7 Ultra makes a fool of an entire Ferrari SF90 XX Stradale in an acceleration race. “A Ferrari worth a million euros losing against a phone manufacturer” reads the tweet from accounts like that of @kinglinzhui who regularly posts information or videos proselytizing Chinese technology and culture. The tweet, in fact, has also been replicated by high-ranking figures in the State, as the Chinese ambassador to Colombia. In the video you can actually see how The Chinese car passes over the Ferrari. He Xiaomi SU7 Ultra It is the most advanced electric car from the Chinese manufacturer. It has 1,548 HP of power available and is limited to 350 km/h. He Ferrari SF90 XX Stradale It is also the most radical version of one of the most advanced sports cars that Ferrari has launched in recent years. In this case it is a plug-in hybrid with 1,030 HP of power with a V8 engine that generates up to 797 HP of power and is supported by three other electric motors to give the best of itself. Although there are some details to understand why the Xiaomi SU7 Ultra is faster, both Twitter accounts have focused on the inevitable: the most emblematic Western firm that puts a million-euro car on the market. (actually it is a limited edition of 790 units sold starting at 770,000 euros) is crushed by an electric supercar from a company that has just been born in the automobile market and that opened reserves for just over 100,000 euros at direct exchange. The problem is that it doesn’t mean much. Or, directly, it doesn’t mean anything. Click on the image to go to the original tweet The problem is the aura How important is technique in the debate? Everything and nothing really. And the first thing to keep in mind is that the comparison does not hold up. An electric car with more than 1,500 HP of power will always be faster in a straight line race than a car with a combustion engine. All its difficulty (and it is not a little, mind you) lies in being able to lower the power to the ground in the most effective way and launch the car forward as quickly as possible. In this case, it doesn’t matter if we are comparing a Ferrari with a Xiaomi or any other high-performance electric car. It is also not the first time we have seen comparisons of this type. And it is that carwow has already demonstrated the potential of the electric car facing a Kia EV6 GT against a Ferrari Purosangue. The power and sound of the naturally aspirated V12 against a general electric sports car. The result was the same again, with the Ferrari crushed. In the case of the Xiaomi SU7 Ultra and the Ferrari SF90 XX Stradale things change a little because those from Maranello have in this case an electrified car on their hands. All in all, although it certifies 0 to 100 km/h in just over two seconds, it is not enough to defeat the Chinese electric car. The problem for Xiaomi is that it sweeps the purely technical section but there is something it cannot offer right now compared to one of Ferrari’s most advanced cars in recent years: aura. When you spend more than 770,000 euros on a Ferrari (as if you were spending a million euros) it is not because you want to buy the fastest car. Or, at least, not only for that. First, you have to understand that the Ferrari SF90 XX Stradale is a circuit car, designed to perform at its best when linking curves. Something in which, of course, Also the Xiaomi SU7 Ultra has proven to be among the best. The case of this Ferrari is special because the “Program XX” It is designed to sell to a very specific group of customers a car that is not approved for the street, that can only be driven on a track. In fact, Ferrari takes the car wherever you want and maintains it when you have it stopped. It is a service typical of a pilot. However, this time, Ferrari has made the necessary adjustments to be able to drive it wherever the client wants. That exclusivity, that treatment of the customer is what a Ferrari SF90 XX Stradale customer buys when they get one of these limited units. The customer of this type of car is not concerned that a Xiaomi SU7 Ultra is faster in a straight line. I would dare say that few even care that it is faster on a track. Building a car brand from scratch has this problem. And it is even more complicated when it comes to an electric car. Chinese brands face a major obstacle. In many cases they are technically better than Westerners but they lack history. My colleague Javier Lacort explains it well in the podcast Infinite Loop. It is no coincidence that Xiaomi partners with Leica on its mobile phones. Nor that TCL has done the same with Sony for its televisions. Building a brand from scratch and having specific recognition as a firm that makes premium products worldwide is very complicated. The Volkswagen Group needed shovelfuls of marketing money for more than two decades to ensure that Audi was perceived as a German premium at the level of Mercedes or BMW. And the higher you aim, the more difficult it is to achieve that recognition. But Xiaomi also has another challenge: creating a story around its electric devices. When we tested the Porsche Macan We said that the car was great, a sporty electric SUV for traveling at extraordinary speed. And yet, it lacks soul. Because that same car previously had a V6 engine that generated sensations that were impossible to replicate by an electric car. It … Read more

The US bans Chinese drones and turns DJI into the new Huawei. It’s an absolutely crazy idea.

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The Federal Communications Commission (FCC) of the United States has decided ban all drones and critical components of these vehicles that have been manufactured in foreign countries. In addition to this, he has vetoed any team of communication and video surveillance from the largest Chinese manufacturers, and there is one name above all others: DJI. It’s another shot in the foot for the Trump administration. what has happened. Does almost a decade that some government officials in the US were asking for a veto on drones manufactured by Chinese companies, and that veto is now official. The FCC decision It will prevent this body from authorizing drones or critical drone components, something that is essential to be able to import them into the United States. The measure clearly affects DJI, which becomes the new Huaweialthough there is another firm, Autel, that will also be greatly impacted by the decision. Both come to form part of the so-called “covered list”. The reason is the usual one: to protect national security. It only affects (for now) future drones. The existing drones They will not be affected for the moment by the veto and their users will be able to continue using them. Stores that had models in their inventory and warehouses will be able to sell them normally, as the FCC’s action focuses specifically on future models. Thus, the decision is not retroactive, but that could change in the future and affect many models. What DJI says. Those responsible for DJI indicate in The Wall Street Journal that the company is prepared to be audited and highlights that independent analyzes have indicated that its products are completely safe. “DJI’s data security concerns are not based on evidence and instead reflect protectionism, contrary to the principles of an open market.” Drone pilots cry out to the sky. There are nearly half a million certified drone pilots in the United States, and in this segment between 70 and 90% of commercial drones used by local governments and hobbyists come from DJI. The measure therefore has an enormous impact on this entire industry in the United States. Many of these pilots are collecting drones and components to mitigate the impact of the measure. bad future. Greg Reverdiau, co-founder of the Pilot Institute in Arizona, conducted a survey in which 8,000 pilots participated. 43% indicated that the veto would be “extremely negative” and “potentially a cause of business closure”, and nearly 85% said they could stay in business for up to two years due to the prospect of not being able to access future DJI equipment and components. As this expert said, “People don’t buy DJI drones because it’s Chinese, they buy it because it’s available, very affordable, and capable.” DJI has no competition. And less, American. Eric Ebert, owner of a construction firm and user of these drones, explained the problem. “I’m American through and through. I drive a Chebrolet truck. But American drones can’t compete.” Ebert has a team of seven drone pilots who monitor wind turbine and solar panel installations. These weeks they have not stopped hoarding DJI drones and components “knowing what was going to come our way in 2026.” Protectionism…One of the companies that will benefit from the measure is Brinc Drones, a Seattle firm that sells them to more than 700 state agencies. Blake Resnick, its founder, explained that “it is impossible to compete with DJI unless you are subsidized by the state.” …and rear doors. In November XTI Aerospace, which makes helicopters, acquired a DJI distributor called Drone Nerds and also Anzu Robotics, which makes drones by licensing technology from DJI. As part of the agreement, the drone component manufacturing firm Unusual Machines invested 25 million. Guess who is a shareholder and board member of Unusual Machines: Donald Trump Jr, President Trump’s son. Image | jonas In Xataka | China conquered us with its cheap drones. Now the price of their pieces is skyrocketing for a reason that is not coincidental.

the format is absolutely doomed

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There are twenty editions of one of the most successful shows in television history and still today a touchstone of everything that the subgenre reality has given later. In hits like ‘The island of temptations‘We can detect the DNA of ‘Big Brother’, but the father of the format is not doing well at all. at some very low audiences In its new edition there is a rebellion from the public, who are asking for changes on social networks. #Zeppelinifyouarenominated: The followers of reality They have expressed with that hashtag their frustration with Zeppelin TV, the producer of the program, accusing it of denaturalizing the essence of the program. Through it they have recovered moments that consider memorable of old editions. The most visible complaint came through an open letterwhich summed up the widespread feeling: “What we currently see on screen is no longer Big Brother. It is another program, with its name, but without its essence.” What are they complaining about? Among other protestsare the elimination of iconic moments from the program such as the interview with those expelled or their farewell to the rest of their colleagues from the studio. And the incorporation of mechanics foreign to the original format is rejected (“birdhouses” and “oasis” where contestants are isolated, “applicant” systems that delay entry to the house), all imported from ‘Secret Story’, the reality show that Zeppelin produced in 2021. Low audiences. The audience figures for the twentieth edition have established unprecedented negative marks for the format. In mid-November 2025, the program reached a all-time low of 11.3% of share with just 636,000 viewers. He format decline It is devastating: in 2002 the premiere of the third season registered a 38.7% share, but the premiere of ‘GH19’ in September 2024 barely reached 17.4% with 1 million viewers. But it is the latest edition that is being made historic lows in spectatorseven infecting ‘Temptation Island’. The reality show has been relegated to fifth position in its time slot. All over the world. The Spanish debacle is part of an international collapse of this format created in Holland 25 years ago. In the United Kingdom, the launch of ‘Celebrity Big Brother’ in April 2025 had almost a million viewers less than the previous year. The 2024 British edition of anonymous contestants also set its own negative record with the worst inaugural data in history of the program. In the US in 2025, it has suffered a spectacular fall too. The diagnosis is universal: the format has exhausted its capacity to surprise. Mediaset in trouble. The failure of ‘Big Brother 20’ is part of a broader corporate debacle. In August 2025, Telecinco registered an 8% screen share, its worst month in 35 years of history. The advertising hemorrhage is equally alarming: revenue plummeted from 450 million euros in 2019 to 316 million in the first half of 2025, a drop of 9.4% according to Infoadex data. The bleeding has forced the closure of production companies such as Fénix Media, responsible for ‘Socialité’, which has started a complete ERE. All of this has ended up precipitating a fall in five points of share in five years while Antena 3 accumulates 13 consecutive months as leader. In Xataka | ‘The one that is coming’ has a channel dedicated to it almost 24 hours a day. It is the best proof of Montepinar’s hegemony

A 25 Gbps mini-laser to connect absolutely everything

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Two out of three satellites that orbit the earth are Starlinks, but Spacex does not conform to being the world’s largest satellite operator. Now he wants to become the trunk network of everything that is in space. The new Starlink laser mini. Minutes before aborting For the second consecutive day The tenth launch of Starship (this time for bad weather), Spacex published an unpublished video from its Starlink factory in Redmond. The company takes advantage of the video to show off its incredible production capacity, but also to reveal a technology that will change the rules of the game while competition Keep trying to deploy Its own constellation: a “mini laser” integrated in Starlink so that any satellite or space station can connect to its network from space. They are already testing it in orbit. Until now, Starlink’s laser links were able to transmit data to almost 200 Gbps: A technology that Spacex uses internally so that their own satellites communicate with each other, creating a interconnected mesh In space. The mini laser goes much further. Michael Nicolls, Vice President of Engineering of Starlink, confirmed in his X account The function of this new component: “The mini laser is designed to reach 25 Gbps link speeds at distances of up to 4000 km.” And it is already successfully tested aboard a satellite of the Starlink G10-20 mission. 25 Gbps to connect them to all. A 25 gigabits link per second, available for anyone who wants to integrate it, would allow land observation companies, scientific missions, commercial space stations or even other satellite constellations stop worrying about how to send their data to the earth. They would simply connect to Starlink’s “Wi-Fi Network” and take advantage of their global infrastructure. With this novelty, Starlink would go from being an Internet provider for Earth to an Internet provider for Earth and Space. A strategic movement that positions Spacex in the center of the future orbital economy, as well as travel to the moon and Mars. Is the X37B trying this technology? The timing of this announcement is at least interesting. Just a few days ago, on August 22, Spacex launched the eighth mission of the mysterious x-37b military plane. As it details Daniel Marín in Eurekaone of the few unscathed objectives of this mission is to make “demonstrations of communication technologies between satellites through infrared lasers with a high bandwidth”. This is a clear reference to Starlink, but it could also be related to the Starshield military constellation, which is, in essence, a militarized version of Starlink. The possibility that the X-37B is testing a version of this “mini laser” or a derived technology is very high. For the United States space force, to connect any of its assets in orbit to a low latency network such as Starshield or Starlink would be a huge tactical advantage. A factory that does not rest. These technological advances would not be possible without the industrial capacity that supports it. The Redmond factory is producing 70 satellites a week, which translates into more than 3,600 per year. This production cadence, which has gone from 120 satellites per month in 2020 to almost triple that figure, is what has allowed Starlink to deploy a constellation of more than 8,000 operating satellites, two thirds of all active satellites. With this new “mini laser”, Spacex is not only expanding its own network. The bridges are tending so that the rest of the space industry connects to it, consolidating a future where, if you want to be connected in orbit, you will have to knock on Elon Musk’s door. Image | Spacex In Xataka | The Ukraine Army has an almost important problem as Russia: Starlink belongs to Elon Musk

This album has been reproduced millions of times in Spotify but has not generated absolutely no benefit

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‘Crisis (The Worthless Album)’ by Valentin Hansen It is not, of course, a normal album. Because Hansen is not a normal musician. It is rather A performative artist that he plotted this conceptual album with a single objective: not generating benefit, not leaving a trace on Spotify, demonstrating how absurd streaming They are getting used to us. 30 songs. In 2021, the artist based in Berlin Valentin Hansen launched this ‘crisis (The Worthless Album)’ which consisted of 30 tracks, all of them of 29 seconds. Why this duration? He stayed for a second to monetize them, generate Royalties or to be registered in the metrics of the platform, according to the rules of use of the platform. But here comes the amazing: he used a smartphones hacked to reproduce the album countless times. And demonstrate that it would not even generate benefits. A design issue. As They count on contemporary100‘Crisis (The Worthless Album)’ won zero euros in total, but “not by accident, but for a matter of pure design.” Its purpose was to generate exactly that benefit. It’s about a criticism of the economy of streamingwhere an artist earns $ 0.004 per reproduction, but algorithms favor mainstreamto what is already established purely economic interests, which falls into a very complicated mousetrap to make profitable. “I want to show how broken the system is,” Hansen said about his experiment. Real songs. Hansen is a real musician. It makes a self -conscious and hyperproduced indie (in fact, ‘crisis’ has eight real songs, only that the tracks are interrupted every 29 seconds, as has been said, thus starting each song in three or four pieces impossible to make profitable) and, in fact, ‘crisis’ arose as a reaction to its most popular song, ‘Killing a Friend’, after 1,7 million reproductions, only got 2,000 euros. Hence the criticism of the Spotify payment system: said in an interview than the initiative Bandcamp Fridayin which the platform gives all its income to artists, is the most reasonable way to make money with music in streaming. Other experiments in Spotify. It is not the first attempt to play with Spotify’s legal possibilities and vericuetos: Royalties). All completely silent. The band encouraged their followers to reproduce the album in continuous repetition while they slept, generating royalties. The goal? Finance with that money a tour of free concerts. And it worked: in seven weeks and after about 5.5 million views, ‘Sleepify’ generated $ 20,000. Of course, Spotify did not like this sympathetic hairmade and eliminated the album of its platform, adducing violations of its content policies and commenting that, as an effect of the media impact of ‘Sleepify’, they had received a large number of silent albums. Spotify ended up modifying its legal section, prohibiting issues in full in silence. Spotify mandates. For what Hansen’s experiment serves is to talk about the absolute dominance of Spotify in the industry and how unfair it is, therefore, that he has so much power and can decide how artists are rewarded and in what terms. And how that benefits the platformbut not to musicians. Therefore, it is important that in the face of the propaganda that Spotify is democratizing and verticalizing musicdiscordant voices such as Hansen still dare to denounce an unfair situation with artists. In Xataka | We already know what the key to something that seemed impossible, to earn money in Spotify was: being an AI

Smar intelligent without saying absolutely anything

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Sam Altman was interviewed a few days ago by his brother Jack on the YouTube channel of this. And there is a moment of the interview in which Sam says “I think we have deciphered the reasoning in the models. We have a long way to go, but I think we know what to do.” Jack asks him why he believes it, and Sam says that “O3 is already quite intelligent”, and that he has heard people say “fuck, this is like a good doctorate.” That is all the explanation that the man who supposedly leads the race gives for create superintelligence. Ed Zitron has put it to give birth in Your last analysisbut there is something more interesting and general: the CEOs of the great technology They have developed a way of speaking that sounds intelligent but says absolutely nothing. And it is very widespread. When Pichai He says “I think AI will be somewhat bigger than the Internet” Without explaining how or why, without giving details, it is not inaccurate because. It is deliberately incomprehensible so that no one can catch him by lying. The pattern is usually repeated. When Satya Nadella is asked how Microsoft is going to reach 130,000 million in revenues for AI, Your answer It is “if we are going to have this explosion, abundance, whatever, of intelligence products available, the first thing we have to observe is the growth of GDP.” Satya Nadella It’s a top CEObut That answer is pure straw. He does not answer the question, but he sounds technical enough so that no one dares to interrupt him and ask him “hey, what the hell does that mean.” The media have created an ecosystem among all where it seems that it is forbidden to say “apologize but I do not understand” a technological CEO. And in the end, their products reflect that incoherence in one way or another. Chatgpt Answers are invented with the same forcefulness with which he replies that two plus two are four. Google is increasingly ambiguous. Microsoft products They harass you to use their AI When you just want to write without discomfort. Palma Phil Schiller takes, not CEO but an old Apple manager, when in 2017 he was asked about the Mac Mini, who had not updated and without any gesture of love or advertising campaign any. His answer was anthological: “The Mac Mini remains a product of our catalog.” And that’s it. They are CEOs who often have a hard time explaining their vision and their road map, but accumulate immense power and capital. Sometimes, that disability is a deliberate armor. In others, pure talk. While journalists in front of them continue to treat them as incontestable geniuses, without legitimacy to question their ambiguas when you do not empty, we will continue without receiving convincing explanations as users. Because nobody requires them to give them. In Xataka | The US charges for his AI thinking about the present. China gives it thinking about the next decades Outstanding image | OpenAI

Hollywood is using AI in absolutely all aspects of films production. And it is fatal to hide it

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Each new news about the advances of AI in Hollywood is received with a mixture of expectation and fear. How many jobs will it cost? How much work will you save? Is it the result of a sensible analysis of the needs of the U industry Another form of producers to chain cuts In all the links of the chain? What we know is that this arrival is inevitable. What perhaps we did not know is that it has long come, and Hollywood is trying to keep the secret as long as possible. Studies for AI. Currently, According to Vulturethere are a hundred studies in Hollywood that work exclusively with AI. He has especially called the attention of the press, for having a popular name on board, Asteria Film, co -founded by actress and producer Natasha Lyonne, protagonist of ‘Poker Face’. which will direct a first film generated entirely by Ia. Der time, their backs are covering: They assure that they are an “ethical” study and that all the material with which they train their artificial intelligences is licensed. That is, they are working on tools that through a Prompt They generate images, but to feed only on material for which the corresponding rights have been paid. The authors. Little by little, Hollywood is turning to these tools. Darren Aronodsky He reached an agreement with Deepmindfrom Google. James Cameron, with Stability ai. And that is the following point that Hollywood has to reach: convincing the public and the ecstptics that AI can also be a tool for authors, and not just the industry. In Vulture, Lyonne said that “I am a filmmaker who does not want technicians to decide the future of the environment. We need a kind of 95 dogma for the AI ​​era”, referring to the movement led by Lars von Trier in the nineties, who talked about undressing the cinema of every artifice. Lyonne states that he wants to delve into the “idea that the artist is the first, before he becomes an industry rule not to do so.” The clash between artists and studies can be monumental, but it is clear that we will attend something that will determine the future of entertainment. How much money is saved? This is one of Hollywood’s most important issues, in the end we are talking about production and limiting expenses. According to Industry experts like Abe Rose or as has been spoken in Tables of specialists in the subject in CannesHollywood could save between 20% and 50% in traditional productions, and up to 90% on projects very supported by AI, especially in visual effects. The potential savings for the film and TV industry in the US is estimated at 15,000 million dollars between 2024 and 2026, only in terms of production and post-production. James Cameron himself He talked about a 50% cut of budgets in the blockbusters. The beginnings of AI. Already in the last decade, AI began to be used as a tool that attended very specific aspects of production: optimization of the planning of filming schedules, allocation of resources and equipment management … in general, it helped reduce dead times and improve efficiency. At the same time, in the editing department It was used To select Tomas automatically and for simple but very laborious tasks such as synchronizing audio and video. The preambles. In the last five years, the use of AI has increased exponentially, especially in the technical section and in all phases of production. For example, in preproduction: There is a long list of tools that attend or directly replace humans. LTX Studio It is able to make a complete pre -production combining very different tools on a platform. But there are also specialized ones: Filmustage Plan the movie, Boards does the Storyboards and Long.ai Analyze the possible impact of the film, which facilitates production tasks. Filming In this phase are the ingredients that are most known: control of cameras and drones, intelligent lighting and, above all, virtual sets with Tools such as StageCraft that generate real -time scenarios, integrating real actors and digital funds, often projecting the scenarios and their modifications for the interpreters to react. It is where the most colorful revolutions are taking place and what the media dedicates the most, but they are only the tip of the iceberg. After Effects. Also in postproduction AI is replacing many tasks that were previously routine or repetitive. There is much talk about how tools such as Deepmotion or Ziva Dynamics are entering the effects and animation section as an elephant in a pot, but there is much more: audio and video synchronization, color correction with tools such as tools such as Colourlab.Aidubbing (even in his first steps, but with tools such as Deepdub and his Imperceptible Lip synchronization work steps are being taken in directions that are not precisely free of controversy) and, of course, the soundtracks that Platforms As amper Music they cover in more modest budget productions. Legal issues. But … we hadn’t remained that Much of the strikes In Hollywood they had been convened to combat these types of uses that put the work of creators and jobs at risk? Yes and no. Between 2023 and 2024, Hollywood lived one of the greatest labor crises in its recent history due to the advance of AI. The main unions (WGA, of screenwriters, and SAG-AFTRA, of actors) collided against the Alliance of Film and Television Producers (AMPTP). The WGA began its strike in May 2023, to which The actors joined in Julyparalyzing Hollywood For six months. The agreement that was reached significantly restricted the use of AI, especially taking into account the claims of the producers: with it the generative AI is prohibited so that the producers generate a script without the contest of a screenwriter, or replicate the image of an actor without permission, but its use is allowed as tools that assist the technicians. To put it otherwise: as long as there is a human union, the tools can … Read more

Without absolutely no complex, Xiaomi has presented its Xring 01 chip. It promises to be a squeak for Apple and Qualcomm

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Xiaomi Xring 01. This is the name that receives the first Xiaomi processor. One that, despite assuming an important milestone for China, has not been manufactured in the home country of the manufacturer. This beast is pure muscle, and behind it is the giant behind the Qualcomm and MediaTek chips: TSMC. The first devices with this chip are the new Xiaomi 15s Pro and the Xiaomi Tab 7 Ultra. We are going to tell you everything about this chip, and how are the devices that start this new stage for the company. This is how Xiaomi money earns – they attract you and catch you Xiaomi is seriously with its processor Has rained enough since Xiaomi implemented his C1 arises in the Xiaomi Mi 5C. It was an experiment to compete against the 600 range of Qualcomm, but it was in a simple anecdote, since the company did not launch its own chipset. Xring 01 is manufactured in the second generation TSCM nanometers process, which we find in processors such as the Qualcomm Snapdragon 8 Elite. But it is not like at all: it is a chip with a unique architecture of ten nuclei. The main cluster is composed of two X925 nuclei to 3.9 GHz. It is followed by a four -core cluster A725 to 3.4 GHz, next to another with two of these nuclei at 1.9 GHz. To finish the low consumption tasks, there are two last 520 to 1.8 GHz nuclei. The GPU comes is the Immortalis G925, presented at the end of 2024 by ARM. Summarizing: 2 x 3.9GHZ Cortex-X925 4 x 3.4GHZ Cortex-A725 2 x 1.9GHZ Cortex-A725 2 x 1.8GHZ Cortex-A520. GPU ARM IMMORTIALIS G925 According to Xiaomi, the performance of this chip is higher than that of the Apple A18 Pro, Not only in gross terms, but also in thermal efficiency (at least mounted in the Xiaomi 15s Pro), one of the keys for sustained performance can be high. According to the data they have given, its chip exceeds 3,000,000 points in the test. Slightly above what Qualcomm elite usually achieves. Xiaomi 15s Pro The new high range of Xiaomi lands with the Xring 01 chip, a design practically identical to that of the Xiaomi 15 Pro, and a triple camera configuration. Its battery, at least in China, will be 6,100MAH with fast charge of 90W and 50W wireless. The screen is 6.73 inches, with Quad HD resolution (2K), AMOLED technology and a peak shine of 3,200 nits. His cameras, with Lenses signed by Leicaare 50 megapixels for the main sensor, another 50 for the ultra wide angle and … Guess (yes, 50 megapixels) for teleobjective. The price of the device in China? From 675.07 euros for the version with 16 GB of RAM and 512 GB of internal storage. At the moment, there is no news about his possible arrival in Spain. Xiaomi Pad 7 Ultra Next to the Xiaomi 15S Pro, the company has presented the first tablet with its new star processor, Pad 7 Ultra. It is a dart that points directly to iPad Pro with M4 Chip Already the best Samsung tablets. It arrives with 14.2k panel of 14 inches, Amoled, and with a battery of no less than 12,000mAh that carries 120W. Equipa the same Xiaomi 15s Pro chip, Xiaomi Tab 7 Ultra 12/256 GB: 5,699 yuan, about 700 euros to change Xiaomi Tab 7 Ultra 12/512 GB: 5,999 yuan, about 735 euros to change. Xiaomi Tab 7 Ultra 16 GB/1 TB: 6,799 yuan, about 834 euros to change Xiaomi Watch S4 As a surprise and complement to his watch and his tablet, Xiaomi has also told us about the Xiaomi Watch S4 Xring, the first watch to equip THE NEW CHIP Xring T1 (not 01). It has its own 4G modem, and is designed to be used with ESIM cards. It is the first time that Xiaomi presents its own chip for smart watches, although it has not detailed its architecture as in the case of the smartphones processor. In development …

The US opted to veto the advanced chips of AI in China. The shot has come absolutely for the cylinder head

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In September 2022 the United States intensified its commercial war with China with a singular measure: prohibited export of advanced chips from AI to the Asian giant. That decision was aimed at protecting the innovation capacity of the United States and incidentally Zancadilla to China. Or try, because the truth is that the play has been a real pifia. Nvidia is suffering the consequences. The CEO of Nvidia, Jensen Huang, gave a talk in Computex in which critical strongly that measure and all that followed it. “Four years ago, Nvidia had 95% market share in China. Today is only 50%. The rest is Chinese technology. They have a lot of local technology they would use if they did not have Nvidia.” The veto has caused the opposite effect. Huang continued to say that those measures They have caused just the opposite that was intended. Instead of leaving China back in the field of technological innovation, they have awakened it. “Export controls have provided them with the spirit (to innovate), and government support has accelerated its development. Our competition is intense in China. “ The H20 chip has been a ruin for Nvidia. The last of the examples of this disaster we have In the H20 chipa “trimmed” and less capable version of its most advanced chips that was developed precisely for the Chinese market. Although During all 2024 Nvidia was allowed to export that chip to China, in April the US government prohibited these sales. That caused some losses of 5.5 billion dollars In Nvidia, a hard blow from which they now try to recover with A new version that Not even It will be based on Hopper architecture. USA should back. For Huang, the strategy is the wrong one: “If the US wants to stay ahead, we need to maximize and accelerate the diffusion (of our technology), not limit it.” The Government prepares the review of the “AI DIFFUSION RULE” issued by Biden in January 2025. This regulation further restricted exports to China of Hardware and AI software. CUDA, also threatened. The hardware is no longer the problem, but there is an important one with CUDA, the NVIDIA ecosystem that is absolute reference for solutions of IA software solutions. Huawei has an alternative called Cann, but there are several Western companies that also want to get rid of the domain of CUDA. Among them are Intel, Openai and of course, AMD, that in fact It has technically higher chips to those of Nvidia but that actually behave worse for having lower software. But China goes to yours. The striking thing about all this is that the US strategy has caused a spectacular effect in China, where the development of “very socialist” models It is now overwhelming – Deepseek R1 is the clear example. But they are also making surprising chips Like Huawei’s Ascend 910ccomparable to the almost mythical Nvidia H100. The thing does not end there: they are already preparing the deployment of The new ascend 910dwhich is supposed to even go further. Image | Nvidia | Dominic Kurniawan In Xataka | There is a great threat to the US if you send thousands of advanced chips from AI to the Middle East. That end in China

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