Hollywood is using AI in absolutely all aspects of films production. And it is fatal to hide it

Each new news about the advances of AI in Hollywood is received with a mixture of expectation and fear. How many jobs will it cost? How much work will you save? Is it the result of a sensible analysis of the needs of the U industry Another form of producers to chain cuts In all the links of the chain? What we know is that this arrival is inevitable. What perhaps we did not know is that it has long come, and Hollywood is trying to keep the secret as long as possible. Studies for AI. Currently, According to Vulturethere are a hundred studies in Hollywood that work exclusively with AI. He has especially called the attention of the press, for having a popular name on board, Asteria Film, co -founded by actress and producer Natasha Lyonne, protagonist of ‘Poker Face’. which will direct a first film generated entirely by Ia. Der time, their backs are covering: They assure that they are an “ethical” study and that all the material with which they train their artificial intelligences is licensed. That is, they are working on tools that through a Prompt They generate images, but to feed only on material for which the corresponding rights have been paid. The authors. Little by little, Hollywood is turning to these tools. Darren Aronodsky He reached an agreement with Deepmindfrom Google. James Cameron, with Stability ai. And that is the following point that Hollywood has to reach: convincing the public and the ecstptics that AI can also be a tool for authors, and not just the industry. In Vulture, Lyonne said that “I am a filmmaker who does not want technicians to decide the future of the environment. We need a kind of 95 dogma for the AI ​​era”, referring to the movement led by Lars von Trier in the nineties, who talked about undressing the cinema of every artifice. Lyonne states that he wants to delve into the “idea that the artist is the first, before he becomes an industry rule not to do so.” The clash between artists and studies can be monumental, but it is clear that we will attend something that will determine the future of entertainment. How much money is saved? This is one of Hollywood’s most important issues, in the end we are talking about production and limiting expenses. According to Industry experts like Abe Rose or as has been spoken in Tables of specialists in the subject in CannesHollywood could save between 20% and 50% in traditional productions, and up to 90% on projects very supported by AI, especially in visual effects. The potential savings for the film and TV industry in the US is estimated at 15,000 million dollars between 2024 and 2026, only in terms of production and post-production. James Cameron himself He talked about a 50% cut of budgets in the blockbusters. The beginnings of AI. Already in the last decade, AI began to be used as a tool that attended very specific aspects of production: optimization of the planning of filming schedules, allocation of resources and equipment management … in general, it helped reduce dead times and improve efficiency. At the same time, in the editing department It was used To select Tomas automatically and for simple but very laborious tasks such as synchronizing audio and video. The preambles. In the last five years, the use of AI has increased exponentially, especially in the technical section and in all phases of production. For example, in preproduction: There is a long list of tools that attend or directly replace humans. LTX Studio It is able to make a complete pre -production combining very different tools on a platform. But there are also specialized ones: Filmustage Plan the movie, Boards does the Storyboards and Long.ai Analyze the possible impact of the film, which facilitates production tasks. Filming In this phase are the ingredients that are most known: control of cameras and drones, intelligent lighting and, above all, virtual sets with Tools such as StageCraft that generate real -time scenarios, integrating real actors and digital funds, often projecting the scenarios and their modifications for the interpreters to react. It is where the most colorful revolutions are taking place and what the media dedicates the most, but they are only the tip of the iceberg. After Effects. Also in postproduction AI is replacing many tasks that were previously routine or repetitive. There is much talk about how tools such as Deepmotion or Ziva Dynamics are entering the effects and animation section as an elephant in a pot, but there is much more: audio and video synchronization, color correction with tools such as tools such as Colourlab.Aidubbing (even in his first steps, but with tools such as Deepdub and his Imperceptible Lip synchronization work steps are being taken in directions that are not precisely free of controversy) and, of course, the soundtracks that Platforms As amper Music they cover in more modest budget productions. Legal issues. But … we hadn’t remained that Much of the strikes In Hollywood they had been convened to combat these types of uses that put the work of creators and jobs at risk? Yes and no. Between 2023 and 2024, Hollywood lived one of the greatest labor crises in its recent history due to the advance of AI. The main unions (WGA, of screenwriters, and SAG-AFTRA, of actors) collided against the Alliance of Film and Television Producers (AMPTP). The WGA began its strike in May 2023, to which The actors joined in Julyparalyzing Hollywood For six months. The agreement that was reached significantly restricted the use of AI, especially taking into account the claims of the producers: with it the generative AI is prohibited so that the producers generate a script without the contest of a screenwriter, or replicate the image of an actor without permission, but its use is allowed as tools that assist the technicians. To put it otherwise: as long as there is a human union, the tools can … Read more

Without absolutely no complex, Xiaomi has presented its Xring 01 chip. It promises to be a squeak for Apple and Qualcomm

Xiaomi Xring 01. This is the name that receives the first Xiaomi processor. One that, despite assuming an important milestone for China, has not been manufactured in the home country of the manufacturer. This beast is pure muscle, and behind it is the giant behind the Qualcomm and MediaTek chips: TSMC. The first devices with this chip are the new Xiaomi 15s Pro and the Xiaomi Tab 7 Ultra. We are going to tell you everything about this chip, and how are the devices that start this new stage for the company. This is how Xiaomi money earns – they attract you and catch you Xiaomi is seriously with its processor Has rained enough since Xiaomi implemented his C1 arises in the Xiaomi Mi 5C. It was an experiment to compete against the 600 range of Qualcomm, but it was in a simple anecdote, since the company did not launch its own chipset. Xring 01 is manufactured in the second generation TSCM nanometers process, which we find in processors such as the Qualcomm Snapdragon 8 Elite. But it is not like at all: it is a chip with a unique architecture of ten nuclei. The main cluster is composed of two X925 nuclei to 3.9 GHz. It is followed by a four -core cluster A725 to 3.4 GHz, next to another with two of these nuclei at 1.9 GHz. To finish the low consumption tasks, there are two last 520 to 1.8 GHz nuclei. The GPU comes is the Immortalis G925, presented at the end of 2024 by ARM. Summarizing: 2 x 3.9GHZ Cortex-X925 4 x 3.4GHZ Cortex-A725 2 x 1.9GHZ Cortex-A725 2 x 1.8GHZ Cortex-A520. GPU ARM IMMORTIALIS G925 According to Xiaomi, the performance of this chip is higher than that of the Apple A18 Pro, Not only in gross terms, but also in thermal efficiency (at least mounted in the Xiaomi 15s Pro), one of the keys for sustained performance can be high. According to the data they have given, its chip exceeds 3,000,000 points in the test. Slightly above what Qualcomm elite usually achieves. Xiaomi 15s Pro The new high range of Xiaomi lands with the Xring 01 chip, a design practically identical to that of the Xiaomi 15 Pro, and a triple camera configuration. Its battery, at least in China, will be 6,100MAH with fast charge of 90W and 50W wireless. The screen is 6.73 inches, with Quad HD resolution (2K), AMOLED technology and a peak shine of 3,200 nits. His cameras, with Lenses signed by Leicaare 50 megapixels for the main sensor, another 50 for the ultra wide angle and … Guess (yes, 50 megapixels) for teleobjective. The price of the device in China? From 675.07 euros for the version with 16 GB of RAM and 512 GB of internal storage. At the moment, there is no news about his possible arrival in Spain. Xiaomi Pad 7 Ultra Next to the Xiaomi 15S Pro, the company has presented the first tablet with its new star processor, Pad 7 Ultra. It is a dart that points directly to iPad Pro with M4 Chip Already the best Samsung tablets. It arrives with 14.2k panel of 14 inches, Amoled, and with a battery of no less than 12,000mAh that carries 120W. Equipa the same Xiaomi 15s Pro chip, Xiaomi Tab 7 Ultra 12/256 GB: 5,699 yuan, about 700 euros to change Xiaomi Tab 7 Ultra 12/512 GB: 5,999 yuan, about 735 euros to change. Xiaomi Tab 7 Ultra 16 GB/1 TB: 6,799 yuan, about 834 euros to change Xiaomi Watch S4 As a surprise and complement to his watch and his tablet, Xiaomi has also told us about the Xiaomi Watch S4 Xring, the first watch to equip THE NEW CHIP Xring T1 (not 01). It has its own 4G modem, and is designed to be used with ESIM cards. It is the first time that Xiaomi presents its own chip for smart watches, although it has not detailed its architecture as in the case of the smartphones processor. In development …

The US opted to veto the advanced chips of AI in China. The shot has come absolutely for the cylinder head

In September 2022 the United States intensified its commercial war with China with a singular measure: prohibited export of advanced chips from AI to the Asian giant. That decision was aimed at protecting the innovation capacity of the United States and incidentally Zancadilla to China. Or try, because the truth is that the play has been a real pifia. Nvidia is suffering the consequences. The CEO of Nvidia, Jensen Huang, gave a talk in Computex in which critical strongly that measure and all that followed it. “Four years ago, Nvidia had 95% market share in China. Today is only 50%. The rest is Chinese technology. They have a lot of local technology they would use if they did not have Nvidia.” The veto has caused the opposite effect. Huang continued to say that those measures They have caused just the opposite that was intended. Instead of leaving China back in the field of technological innovation, they have awakened it. “Export controls have provided them with the spirit (to innovate), and government support has accelerated its development. Our competition is intense in China. “ The H20 chip has been a ruin for Nvidia. The last of the examples of this disaster we have In the H20 chipa “trimmed” and less capable version of its most advanced chips that was developed precisely for the Chinese market. Although During all 2024 Nvidia was allowed to export that chip to China, in April the US government prohibited these sales. That caused some losses of 5.5 billion dollars In Nvidia, a hard blow from which they now try to recover with A new version that Not even It will be based on Hopper architecture. USA should back. For Huang, the strategy is the wrong one: “If the US wants to stay ahead, we need to maximize and accelerate the diffusion (of our technology), not limit it.” The Government prepares the review of the “AI DIFFUSION RULE” issued by Biden in January 2025. This regulation further restricted exports to China of Hardware and AI software. CUDA, also threatened. The hardware is no longer the problem, but there is an important one with CUDA, the NVIDIA ecosystem that is absolute reference for solutions of IA software solutions. Huawei has an alternative called Cann, but there are several Western companies that also want to get rid of the domain of CUDA. Among them are Intel, Openai and of course, AMD, that in fact It has technically higher chips to those of Nvidia but that actually behave worse for having lower software. But China goes to yours. The striking thing about all this is that the US strategy has caused a spectacular effect in China, where the development of “very socialist” models It is now overwhelming – Deepseek R1 is the clear example. But they are also making surprising chips Like Huawei’s Ascend 910ccomparable to the almost mythical Nvidia H100. The thing does not end there: they are already preparing the deployment of The new ascend 910dwhich is supposed to even go further. Image | Nvidia | Dominic Kurniawan In Xataka | There is a great threat to the US if you send thousands of advanced chips from AI to the Middle East. That end in China

‘The Eternaluta’ is a masterpiece of science fiction. But the story of its creator gives him an absolutely unique background

Netflix’s new science fiction series, ‘El Eternalauta’, has a very emotional story for comic fans: not only is it based on a legendary cartoon whose adaptation to cinema and television has been frustrated on countless occasions, but its creator owns a biography that makes its humanistic background, but tragic. This is the story of ‘The Eternaluta’ and its creator, Héctor Germán Oesterheld. The production that opens Netflix is ​​an Argentine series, such as the original comic, and has the prominence of an international fame actor like Ricardo Darín. It has occurred under the supervision of one of Oesterheld’s grandchildren and is the end point of a long list of attempts to adapt a comic that in Argentina has an extraordinary fame. Hence the prestige of the directors who tried to adapt it on previous occasions. In 1998, he assumed the Adolfo Aristarain project (‘A place in the world’, ‘Martín (Hache)’) among other directors such as Gustavo Mosquera (which ended, yes, embarking on a long journey to stand up a biopic of Oesterheld, which has not yet curdled). The project was frustrated due to lack of financing. In 2008 the possible adaptation was reactivated, in a film that would direct Lucrecia Martel (‘The Holy Girl’). Martel distanced himself from the project due to conflicts with the Oesterheld family and the adaptation was canceled. Finally, Netflix began the production of its ‘eternalauta’ in 2020although the filming was interrupted by the pandemic. THE IMPORTANCE OF ‘THE ETERNAUTA’ With a very modern point of view, the story of Oesterheld, drawn in its first phase, in 1958, by a superb Francisco Solano López, tells an extraterrestrial invasion that begins when a mysterious lethal snow on contact with the skin annihilates most of the human beings. The offensive will increase with the appearance of insectoid beings, cascarudes, servants of higher intelligences that will unleash a mixture of intrigue and action where we will have even walks through parallel dimensions. Cascarudos are not the last border of the alien invasion: the protagonist and an impromptu land resistance group will face an alien disturbing who has numerous fingers around the hand (which wins his appeal of hand), and that It is only the servant of even superior and unknown aliens. It would be said that Oesterheld senses an alien presence in the way of Lovecraft, with entities for those who do not assume the slightest threat, but nods them at our level and injects them very understandable intentions. This stage is published in Spain By comic planet. ‘The Eternaluta’ Illustrated by Solano López The adventures of ‘The Eternaluta’ would not end there. A decade later, in 1969, and with Radicalized Oesterheld in his political commitment, the author would script By Penguin). It essentially tells the same story, but with explanations for the invasion much more politicized. Later, in 1976, an official sequel would arrive, set in a desolate and apocalyptic future, a consequence of the ravages we saw in the first installment. I would draw her again Solano López. After her, with missing Oesterheld, we would see multiple sequelae, often with the participation of the original cartoonist. But … What does ‘the Eternaluta’ have to have become an absolute classic of the Argentine comic? When Oesterheld did not know what his destiny would be, the first ‘eternauta’ can be read as a local version of ‘The War of the Worlds’, but with bulls references to the policy of the moment: In 1955 Perón had been expelled from the Argentine government in a coup d’etat led by military. This first version of history is more humanistic than politics, and as Roberto Bartual details In your newsletter on comics And he launches the message that “there are good and bad on all sides”, allowing even demonstrating some compassion for the villains. It has all the meaning that this white and harmless version is the one that takes the Netflix series as a reference. ‘The Eternaluta’ Illustrated by Breccia However, the authentic combative content of ‘The Eternaluta’ would come in the second version that Oesterheld would re-guide and illustrate Breccia: in it, invading aliens have reached a pact with foreign powers. In the 1969 version, the villain of history is imperialism that a few years later would cause coups in Chile in 1973, and later again in Argentina, in 1979. The humans of this version of ‘El Eternalauta’ are the countries of Latin America fighting for their independence. And there is more. The sequel ‘El Eternalauta II’, again with Solano López to the drawings, tells how men and women live in caves to escape the invasion. It is impossible not to think about the authentic oesterheld, which This second part of ‘The Eternaluta’ ended in hiding. The end of the story is absolutely bleak and turns the iconic eternal, with his diver glasses to protect himself from lethal snow, an anti-authoritarian resistance symbol. Even much later, in the demonstrations against the Financial Corralito at the beginning of this century, posters were seen with the images of the Eternaluta remembering their rebel spirit and, above all, denouncing the leaders of any sign that betray their own. ‘El Eternalauta II’, illustrated by Solano López Oesterheld’s fate The radicalization of the creator of ‘The Eternaluta’ would start shortly after the publication of the first version of the story: Oesterheld would begin to fill their stories of criticisms of capitalism and colonialism, reaching a script to political sign as clear as a biography of Che in 1968, before his collaboration with Breco. In the seventies he would join the Montoneros (the second part of ‘El Eternalauta’ ended in hiding, dictating the scripts he later received Solano López, exiled in Spain), and the last thing that was learned of him is that he was arrested in 1977 by the military dictatorship. It was last seen in a clandestine detention center, and as happened with so many other Argentines, from that moment to be part of the list of arrested and missingvictim of Argentine state terrorism. … Read more

When disclaimers warn of absolutely everything

The Trigger Warningsthat is, the warnings about sensitive content that warn us of conflicting scenes or that can shoot unwanted sensations in the spectators, are an element that, since its generalization in the audiovisual has not stopped raising controversy. Because it makes sense to warn of content linked to violence, sex, drug use, traumatic memories, but … eat food of animal origin? Care, notice. The Trigger Warnings They started in the field of psychology and therapy, and were used in reference to the post -traumatic stress disorder, since these warnings tried to avoid intrusive thoughts and flashbacks of this ailment. These notices alert, for example, victims of physical or sexual aggressions that the material that was going to be presented could arouse traumatic memories. Who is afraid of Trigger Warning. Since it began to be used in the 2000s (it is believed that the term itself was born In 2005), It was a much discussed resource: Richard McNally, professor of psychology at Harvard University, pointed out that its purpose was being perverted. If images related to trauma were avoided, it would be reinforced and also could not be treated. But although in psychology the Trigger Warnings They were never entirely accepted, they soon became a common note in the cinema. Trigger Warning Today. The definition of the term that is commonly accepted has a broader and more social tone. We are no longer talking about some images to trigger the echo of a trauma, but rather that they can hurt sensibilities, and it has gone from appealing to sexual trauma to all kinds of conflicting content (violence, extremist political ideologies, suicide, death, drugs, insects). THE PURPOSE: that everyone between warned to movies or books. “You cannot complain, we already let us know,” they seem to say, in that eternal American panic to a millionaire demand. The controversy. From there, the history of Trigger Warnings It has been full of controversy. There are those who consider that it is a subtle and perverse form of censorship, or even paternalistic, and that as with their precedents in psychological literature, their abuse can promote Hypersensitivity instead of resilience to certain conflicting contents. There are authors and authors of topics such as sexist violence that ensure that this issue is behind the protection of the victims. And of course, there is the importance of the integrity of the artistic work, which with the Trigger Warnings is left over stripped of surprise capacity. More. The situation has favored the arrival of pages such as Does The Dog Die?databases that began reviewing very specific topics (if a hypothetical dog died that came out in a film or series) and has ended up expanding to All types of sensitive content: abandonment, abuse, traffic accidents, discrimination, medical instruments, mental health and a very long etcetera. It is in this context where the vegan activist appears Allison Mcullocheditor of a Letterboxd page where it has a section of “vegan alerts”. Kraven: guilty. In a profile that dedicates The New York TimesMcCulloch tells his experience watching ‘Kraven el Hunter’, where he detected problematic elements such as “costume made with skins”, “dissected animals” or “characters eating meat”. Of course, this criterion is that of someone strongly committed to the vegan cause and animal welfare. High scores for ‘Kung Fu panda 4’ are justified in their 24,169 films. A vegan antihero. The funny thing is that McCulloch defends that he makes sense that Kraven be vegan for the love he demonstrates for animals, but at the same time “does not make sense to forgive the life of the lion and communicate with other animals to eat a fillet later.” But McCulloch’s zeal goes beyond the complaint of debatable behaviors in fiction. Dead animals. In the 2018 film ‘Destroyer’, McCulloch considered that the typical poster of “No animal has been damaged in the realization of this movie” could not be applied if we saw, as was the case in the movie, a few ducks skewered and roasted in a Chinese restaurant. It is only an example of the many that characterize their surveillance: in commercial cinema it is usual to see small animals, such as fish, dying on the screen, used as bait at the service of fiction. Red lines We agree or not with McCulloch’s ethical budgets, the interesting thing about his work is that he forces us to ask ourselves where our limits are and why. Is it objectionable, as she considers, to see a leopard skin carpet in ‘Kraven’? If we consider that milking a cow is a form of abuse, is it problematic – so it has normalization of that abuse – when the cow is a fantastic animal, as was the case with a creature of ‘The last Jedi’? Is the mere appearance of “eggs” problematic, as herself reviews? A good opportunity to self -exam … and then everyone who sees what he wants. Header | Sony In Xataka | Fighting against posttraumatic stress disorder playing tetris

Anthropic lifts another 3.5 billion investment. It is just what they need to survive in an absolutely unleashed segment

It’s as if money It is not over. At least in the case of AI, a sector in which spectacular investment rounds follow each other continuously. The confidence in startups and companies that work in AI models is extraordinary in the United States, and we have a last example of that AI fever. Anthropic lifts 3.5 billion dollars. The company has announced which has managed to complete a new investment round that will allow you to have 3.5 billion dollars from now on. It is not a figure as high as those they achieved OpenAI either XAI Recently, but it is still colossal. This time the great protagonists have not been Amazon or Google, but Lightspeed Venture Partners and other venture capital firms. It is worth more than Mercedes-Benz. That round makes the current assessment of Anthropic ascend to 61.5 billion dollars, an equally unique figure that would place it ahead of Mercedes-Benz (60,000 million dollars of valuation) if we equate that assessment with the market capitalization of the German automotive giant. But far from OpenAi. The investment round raised was going to be about 2,000 million dollars, but there was more demand than expected and finally raised much more money. Of course, its current assessment is still far from Openai’s, which is estimated to be around 300,000 million dollars. Money to continue working in AI. Those responsible for Anthropic point out how that new capital injection will allow them to continue developing “smarter and most capable AI systems that expand the ability that the human being can achieve.” Income is encouraged, but …. The projected income rate (Revenue Run Rate) of Anthropic was in 2024 of 1,000 million Ded Dolla, but now it is estimated that this rate has grown by 30%, a really fast pace. It is a remarkable figure, but it is probably well below what the company spends over a year to disappoint its models and maintain all its operational infrastructure. It is estimated which in 2024 spent 5.6 billion dollars. Claude 3.7 Sonnet animates things. The recent launch of its new hybrid model, Claude 3.7 Sonnethas once again demonstrated that the company is still a clear reference in this sector. The performance of this model is outstanding, especially in areas such as programming. But his future is complicated. Despite having one of the best generative products in the market, the company It depends absolutely on risk capital And of these investment rounds, at least for now. The competition is fierce And it also comes from companies with many more funds, which further complicates the thing for Anthropic. Investment in AI is unleashed. But for now it does not seem that the rhythm decays. The investment rounds continue to reach both these startups and companies already settled and the new ones that for example created recently Look Murati either Ilya Sutskever. The expectations about AI remain huge, and that continues to make money not stop. That is good news for the segment in general, but above all for Anthropic in particular. In Xataka | Choose between security and survival: the dilemma that terrifies the CEO of Anthropic in the US and China AI war

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