The bet of “Everything on subscriptions” has not turned out as Microsoft expected

Microsoft bought Activision for almost 70,000 million with a clear and undisguised idea: put the successive installments of ‘Call of Duty’ in Game Pass from day one. A strategy that, on paper, would boost the service’s subscribers and change the tides of the industry. Eighteen months later, perhaps the numbers have not turned out to be so favorable and the company is rectifying that strategy at full speed. The most curious thing? After some changes, users end up paying more for a service that offers less. Price changes. Six months ago, Game Pass Ultimate cost 17.99 euros per month and included from day 1 the latest ‘Call of Duty’ to date, ‘Black Ops 6’. In October 2025 Microsoft raised the price to 26.99 euros, 50% hitjust two weeks before the premiere of ‘Black Ops 7’. Now on April 21, 2026 announces which lowers it to 20.99, but without the future ‘Call of Duty’ on day one. PC Game Pass, in parallel, goes to 12.99 euros from the previous 14.99, although it is also above the 11.99 it cost before the last increase in price. Not so discount. Despite the apparent discount, the April subscriber pays three euros more than the subscriber in September of last year, but also renounces the main claim for the service. Future ‘Call of Duty’ will arrive on Ultimate and PC Game Pass “during the following holiday season, approximately one year after” their commercial release, while ‘Black Ops 6’ and ‘Black Ops 7’ remain in the catalog. Only half a year has passed after the total restructuring with the purchase of Activision… but with the rate somewhat more expensive than it was not too long ago. Why it didn’t work. The strategy made sense: if ‘Call of Duty’ is the most profitable franchise on the market, offering it on the first day within the subscription would make Game Pass an almost impossible proposition to refuse. The numbers did not match. A report last October estimated that Microsoft had missed out on $300 million in revenue by including ‘Black Ops 6’ on the service in 2024. That same report noted that 82% of the game’s full-price sales occurred on PlayStation 5. Things got worse with ‘Black Ops 7’. Due to its presence on Game Pass from day one, the game’s launch sales fell more than 60% in some marketsand in the United States it ended 2025 as the fifth best-selling title of the year, the lowest position for a franchise game in almost two decades. Subscription was cannibalizing sales without growing enough to make up for it. The accounts don’t work out. Perhaps Microsoft’s accounts collided with an indisputable reality: there is not enough Xbox to support the expenses of a blockbuster of the caliber of Call of Duty, mainly with subscriptions. In November 2025 Calculations placed Xbox Series X/S at 34.10 million units sold compared to 86.12 million for PS5. Of course, the difference grows quarter by quarter. Giving away a game on day one that still costs $69.99 on PlayStation meant giving up margin in the most profitable territory to monetize Call of Duty. What point are we at? Christopher Dring, editor of The Game Business, pointed that the decision has also been made due to an imminent launch: ‘Forza Horizon 6’ arrives on Xbox in May and is, right now, the third most desired game on Steam, with nearly 2.7 million people who have included it in their wishlists. It is a good asset, with its previous arrival on the console, to increase the subscriber base, and the price drop may interest more than one player with doubts. In Xataka | Game Pass is already an unsustainable investment: more than 2,000 euros for each generation of console and without anything owned

Elon Musk’s AI does not have its own Claude Code, but they already have a solution for that: buy Cursor

SpaceX, Elon Musk’s aerospace company, Indian on Wednesday that he had reached an agreement with AI startup Cursor. According to this agreement, this company could be acquired for 60,000 million dollars. If everything is confirmed, xAI will finally have a programming AI agent with which to compete. Claude Code, Codex or Gemini AI. Restructuring. Elon Musk posted a message on X in March in which claimed that “xAI was not created the right way initially, so it’s rebuilding from the ground up.” The company’s trajectory has been erratic and most of its original founders ended up leaving the company in recent months, but for that restructuring Musk hired Andrew Milich and Jason Ginsberg, two of the co-founders of Cursor. And that has been the trigger for this agreement. Cursor’s rating skyrocketed. By November 2025, Cursor was the undisputed leader in the programming AI agent segment, with $3.4 billion in funding and a fantastic reputation among developers. It had reached $100 million in annual recurring revenue in less than two years, a figure that few startups of its generation can aspire to. The Claude Code earthquake. The arrival of Claude Code changed everything thanks to his extraordinary behavior and its integration with Anthropic models, and while OpenAI also promoted Codex and the era of vibe-coding made all these tools gain more strength than ever. However, for Cursor these launches were problematic because its competitors could work directly with companies because they had something that Cursor did not: computing capacity. Cursor needed an ally. In the statement of the agreement, those responsible for Cursor they explain that the lack of access to computing power to train their own AI models had been a major bottleneck for its growth. Both Anthropic and OpenAI have access to several present and future GW of compute thanks to their agreements with hyperscalers (Amazon, Google, Microsoft). But no matter how good Cursor was, it was competing with giants with many more resources. The agreement with SpaceX gives it access to xAI’s AI supercomputer, which is precisely perfect for training LLMs and which according to its managers allows them to “drastically scale the intelligence of our models”: But xAI too. On the other side of the agreement there is also another winner. xAI have their Colossus supercomputing cluster, access to SpaceX resources (of which it is part) and a significant base of users (and their data) thanks to Grok. What it does not have is a product that competes with Claude Code or Codex, and attempts to develop it have been unsuccessful. Buying Cursor solves that problem at once: instead of working on building a product for years while its competitors continue to advance, xAI directly integrates the team that already had that product and also adds the users who were already using Cursor. Will it be enough? The question this agreement must answer is whether it is enough to put xAI on the real map of artificial intelligence. The company has a minor presence in this market despite the efforts of Elon Musk, and although it will now have a product respected and valued by users, it will be interesting if that is enough to compete with its rivals in this area. The IPO as a contextual framework. SpaceX has been preparing to go public for months, and it is expected that this will be one of the largest Public Sale Offers (IPO) of history. Acquiring Cursor before or after that deal has clear financial implications because SpaceX has two options. You can buy Cursor for $60 billion, or simply pay $10 billion for a close collaboration agreement that does not include the acquisition. SpaceX will make that decision before the end of the year, but this agreement seems to suit both it and Cursor very well. Image | Gage Skidmore In Xataka | Elon Musk knows that TSMC is overwhelmed: Terafab is his idea to completely change the global chip industry

the spectacular technology that finally turns fencing into a spectacle

The tip of a foil in a professional fencing competition moves faster than the human eye can follow, and that limitation has condemned the sport to a secondary role in broadcasts for decades. A Japanese studio has been working since 2012 on an answer that combines 4K cameras, deep learning and augmented reality. This April 25, it debuts in its first professional competition, in Los Angeles. It’s difficult to follow. Fencing has rules like right of way in foil and saber, used to determine who wins the point when both fencers touch the opponent’s body at the same time, forcing the spectator to follow movements of the weapon in fractions of a second. According to the Rhizomatiks official technical documentationthe tip of the weapon takes up just a few pixels even captured in 4K, and the blade deforms so much when flexing that classic image processing methods cannot follow it clearly. How it works. This visualization system is called Fencing Visualized and is born from an alliance between the Japanese studio Rhizomatiksdirected by Daito Manabe (known for collaborations with Björk, Perfume and the closing ceremony of Rio 2016), the agency Dentsu Lab Tokyo and the fencer Yuki Ota, the first Japanese Olympic medalist in the discipline. The idea germinated from previous work with dancers in which the team used motion capture and high-speed cameras to draw graphics on the bodies on stage. The official phase began in 2013 and the concept already appeared in Tokyo’s bid video for the 2020 Games. Early versions of the system depended on retroreflective markers attached to the weapon: In 2014 it was tested live during the Yuki Ota Cup and in 2017 the balls were replaced with reflective tapes so as not to hinder the shooter. From reflective markers to deep learning. The technical leap has come now, when the team has worked to introduce the system in official competitions without interfering with the athletes’ competition equipment, mainly weapons. Therefore, in 2016 they rewrote motion detection with the help of deep learning. According to the engineer Kye Shimizuthe solution is a multistage network based on YOLO v3, fed by 24 4K cameras on both sides of the track, and whose results are crossed to estimate the position of the tip. This new version without physical markers debuted as an exhibition at the 71st Japan National Championships in 2018 and was seen in official competition a year later. The next milestone was Tokyo 2020, where the technology was deployed on site during the Games. That time at the Olympic Games is, in fact, what has allowed it to be sold to other competitions. Money. The American premiere on April 25 responds to a commercial logic adopted by the World Fencing League (WFL) that organizes the event, a professional league founded at the end of 2025 by three-time Olympian Miles Chamley-Watson. The competition brings together twelve athletes in mixed teams with a total distribution of $100,000 in prizes. The WFL itself describes the installation as a system of blade tracking with AI intended to make new viewers understand the action instantly. In other words: the league is interested in ensuring that, as a television show for all audiences, each round is understood intuitively, without knowing the regulations. More visions of the future. Fencing Visualized It is not an isolated case: There are systems like Hawk-Eye in tennis and cricket, Second Spectrum as the official optical tracking provider for the NBA and Premier League, or semi-automated offside in football. But the tiny tip of a saber is a more demanding problem than tracking a ball. On the other hand, this vision of the future also fits into the trend that the IOC has been promoting for years with Alibaba Cloud and Intel, and which turned Paris 2024 into the first end-to-end 8K broadcast with multi-camera 3D replay. The Los Angeles 2028 Games are a good space for this system to be integrated into the audiovisual dissemination of this sport. In Xataka | We have been living with robots for years that beat us at chess. Now we have robots that beat us at tennis

Spain continues refining oil and, once again, is once again Europe’s energy lifeline

The closure of the Strait of Hormuz has caused panic in Asia and set off all the alarms in the International Monetary Fund (IMF) and the International Energy Agency (IEA). Faced with this global shortage, the Spanish system has done its homework. According to Agency EFEour country’s refineries have made their operations more flexible to maximize the production of petroleum derivatives, backed by a supply of crude oil that, for now, remains secure. Gonzalo Escribano, principal researcher at the Elcano Royal Institute, explains in statements to EFE that Spain has “specialized and better adapted refineries” than most of its neighbors. The contrast is blatant: Italy or Germany made the strategic mistake of closing 20% ​​of their refining capacity in recent years, outsourcing production to the Persian Gulf or to chinese refineries. Today, that decision is taking a historic toll on them. The real crisis is in the derivatives. It is easy to look out the window and think that the energy apocalypse has not arrived because there is still fuel at the gas stations. But it is a logistical mirage, maritime supply lines they move at the speed of a bicycle by the sheer inertia of the gigantic supertankers (VLCC) that were already sailing before the closure. The jam of more than 800 ships in the Gulf has already erased hundreds of millions of barrels from the market, and the real problem facing the world is not the lack of crude oil, but of already processed products. The first sector to suffocate has been aviation, which acts like the canary in the mine. global airlines They are canceling thousands of flights in the face of kerosene that has soared above 170 euros per barrel. At this point, the Spanish Fuel Industry Association (ACIE) corroborates EFE that the current bottleneck is in distillates such as diesel and kerosene. The Spanish lifeguard. By keeping its refineries at maximum performance, our country not only covers its demand, but also establishes itself as a logistics node capable of helping its neighbors. The contrast is abysmal: while the United Kingdom is forced to import 80% of the kerosene that its planes burn, Spain is capable of producing 80% of what it consumes. This not only protects the internal market from shortages, but also positions the peninsula to export the surplus to a thirsty Europe. In a scenario where the barrel maintains a “war premium” that inflates prices, having the final product already processed makes the Spanish plants the great emergency supplier. Those countries that decided to outsource their production of derivatives to Asia today depend on Spanish capacity so that their carriers and airlines do not remain grounded. The strategic “bunker”: the ace up CORES’ sleeve. How is it possible for Spain to hold its own if it imports practically 100% of the crude oil it consumes? The answer lies in our emergency reserves. Spain counts with an autonomy of about 105 dayswell above the 92 required by international law, managed through a mixed system between the industry and the Strategic Reserves Corporation (CORES). But the real “trick” of this bunker is not the quantity, but the quality: more than half (54.4%) of CORES’ reserves are already refined diesel fuel. Even if Saudi Arabia manages to bypass the Hormuz blockade by sending crude oil through its pipelines to the Red Sea, Europe has a serious problem if it does not have enough factories to distill it. By having the refining duties done in advance, the Spanish tanks buy the country more than three months of logistical peace to prevent the trucks from stopping. There is another safe passage: the “green shield” exception. Added to this fossil shielding is the electrical part, a front where Spain plays with a structural advantage. More than 60% of our generation mix It is already renewable, supported by massive solar and wind deployment and a solid hydraulic cushion. In the European electricity system—where the most expensive technology, usually gas, dictates the final price of all electricity—this green park acts as a retaining wall. During the central hours of the day, the massive injection of clean energy manages to sink wholesale market prices, reaching zero or even negative values. This protects us from the brutal gas increases that are suffocating bills in Germany or Italy. In practice, it allows the national industry to maintain a vital respite and a huge competitive advantage during sunny hours, cushioning an economic blow that is devastating manufacturers in the rest of the continent. A life preserver that floats, but is not immune. Spain has become a fortunate energy island, but not by chance. It is the result of not having succumbed to the temptation to dismantle its hydrocarbon infrastructure while, in parallel, investing massively in the transition towards sun and wind. However, it would be a mistake to become complacent. The life jacket floats, but the sea is rougher than ever. Fatih Birol, director of the IEA, has warned that this crisis exceeds those of 1973, 1979 and 2022 combined. And our country is not without cracks: we still lack massive batteries to store our renewable energy (which makes us vulnerable to gas every time it gets dark) and our external dependence on crude oil remains almost absolute. We have gained precious time, but the hyper-connected economy of the 21st century reminds us that when the world slows down, no one is completely unscathed. Image | Gregorio Puga Bailón Xataka | First it was the automotive industry, now Europe is going to lose another of its star industries to China

ChatGPT enables pay per click ads. And with them the problem that destroyed the credibility of SEO is repeated.

ChatGPT already charges advertisers for each click their responses generate. OpenAI has activated a cost-per-click (CPC) model of between $3 and $5 within its advertising platform, as it progresses DigiDayuntil now limited to large advertisers who paid for impressions. Why is it important. This marks the moment when ChatGPT stops being a neutral tool and becomes a system with direct economic interests in which answer appears first. And that leap has consequences for anyone who uses AI as a source of information. The context. OpenAI launched its advertising business a few months ago with a CPM model (pay per impressions) and with a minimum investment of $250,000. In that time, the price has dropped from $60 per 1,000 impressions to $25, and the minimum has been reduced to $50,000. The direction of the movement says a lot: OpenAI needs more advertisers and it needs them faster. Between the lines. A CPC of 3-5 dollars is equivalent, in effective CPM, to figures much higher than the market average. OpenAI is not looking for cheap volume: it wants to position itself as premium inventory, at the level of Google Search, where clicks are worth more because the user arrives with a clear intention, especially in certain types of searches: health insurance, urgent loans, lawyers specializing in traffic accidents, etc. The problem is that this intention premium still needs to be demonstrated. The inevitable conflict. The CPC model introduces a conflict that any content platform knows well: the best answer for the user and the answer for the payer are not always the same. It is not a problem exclusive to OpenAI or search engines. It is the fundamental contradiction of any business that combines information and advertising revenue, including the media, and that each actor manages with greater or lesser success depending on their size, reputation and incentives. Google has been navigating this conflict for 25 years with increasingly debated results. Let’s think about what a Google results page looked like in 2005 and what it is like today. It’s not even your only conflict of interest. OpenAI inherits that same conflict from day one, without the reputation cushion that gave Google margin for two decades, and at a time when the demand for transparency about how AI systems work is increasing. Yes, but. There are those who argue that the LLMs They are different because contextual conversation generates a more qualified intent than traditional search, which would justify the premium price and make the advertising presence more tolerable. It is possible. But the same thing was said about branded contentof the native advertising and SEO in its beginnings. If history tells us anything, it is that economic incentives end up winning over product design, not the other way around. In Xataka | AI already knew how to create images. OpenAI says it has found the missing piece with the new ChatGPT Images 2.0 Featured image | Xataka

We thought that the price of World Cup tickets in the US was going to be the biggest nonsense. Wait to travel by train

The World Cup is a universal spectacle, but its prices during the tournament that will be held this summer in North America (United States, Mexico and Canada) will not exactly be within reach of all budgets. Especially if you want to enjoy the final, which will be played July 19 in it MetLife Stadium from New Jersey. And not just because their tickets are sold at exorbitant prices. The region’s public transportation operator has revealed that round-trip tickets between Manhattan and MetLife will cost 150 dollars. That decision has already generated a intense controversy. What has happened? That the celebration of the World Cup in the US is being marred by the enormous cost what it will mean for the fans. Until now we knew that those privileged who want to follow the matches directly in the stadiums will have to pay stratospheric sums for the tickets, especially if we talk about the final which will be played at the end of July at MetLife Stadium. That was relatively predictable. Now we know something else: even tickets to go to the stadium on public transport will be priced at the price of gold. Are they that expensive? Yes. A week ago The New York Times has already advanced that round-trip tickets to MetLife from New York’s Pennsylvania Station would cost more than $100, although the public transportation operator, New York Transit (NJT), was reluctant to confirm the information. The mystery did not last long. On Friday, when announcing the mobility plan for the World Cup, the company revealed (almost in passing) that the filtration of Times had fallen short. “Non-transferable, non-refundable, round-trip train tickets will be on sale exclusively to ticket holders on May 13 through NJ Transit for $150,” keep it up the operator when informing of the transportation services that will connect MetLife Stadium, renamed temporarily as New York New Jersey Stadium to conform to FIFA’s sponsorship policy. In the same statement NJT explains that round-trip bus tickets (also non-transferable and non-refundable) will be sold for $80. Is it more expensive than normal? A lot more. NBC News I remembered These days a round-trip ticket to MetLife Stadium usually costs $12.9, so the fare that those who want to use the train on the day of the final will have to pay will be 11 times higher than normal. The price will be very superior This is what fans who travel between Penn Station (New York) and MetLife pay to enjoy NFL Jets or Giants games. Although the price of bus tickets will also quadruple in Boston, where they will be disputed four gamesthere has been international competitions in which fans with tickets could freely use public transport. In the case of the USA, The Wall Street Journal remember that the original 2018 pact between host cities and FIFA included free transportation, but the requirement was relaxed a few years ago. Now fans must pay $150 for a trip that is covered in less than half an hour by car. Click on the image to go to the tweet. Has it generated controversy? Yes. Because of the amount itself (150), but also because the NJT plan does not contemplate Reduced rates, which means that children and seniors will have to pay the same amount as everyone else. It is important because MetLife Stadium will host a total of eight games of the World Cup in which the teams of Brazil, France, Germany and England (among others) will compete. Among those events also includes the most significant of all: the final. Those who want to skip the train or bus and go by car to MetLife will not have it easy either. The celebration of the World Cup will cut considerably the availability of parking in the area, which explains, among other things, that passes are being offered to park in the parking lot of a shopping center in the area for $225, such as has revealed NCB News. Why does it go up so much? That question connects directly with the political debate that has broken out in New Jersey around the World Cup, its costs for the public coffers and the return it will have for the region. Governor Mikie Sherrill (Democratic Party) assures having “inherited” an agreement by which FIFA “does not contribute a single dollar” for transportation and warned that NJ Transit will be forced to pay “a bill of 48 million dollars” to mobilize the tens of thousands of fans who will come to watch the games. MetLife Stadium seats more than 80,000 spectators and Sherrill’s message, just like the one NJT has transferred to the New York Times is clear: “The cost of the eight matches will not be borne by our regular users of public transport.” That is to say, the first step is for the fans (if not FIFA itself) to pay for the transportation required by the competition. Sherrill’s position has caused tensions with the federation, which warns of “deterrent” effect What will the train fares have and remember that MetLife has hosted other macro events without the organizers having to pay for transportation. During the debate, there was also talk of the income that FIFA will receive thanks to the tournament and the return for the USA. Is it just transportation? The truth is that no. The transport controversy is added to another that already goes back a long way: that of the price of tickets to enjoy the World Cup matches. A few weeks ago, FIFA already made headlines because tickets for the final were selling for up to $10,990. Not only are they astronomical figures that threaten to become “the most expensive in history”, as warns the BBC. They also far exceed those of a few months ago. In March, after the president of FIFA recognize that prices could “go up or down according to demand,” the OCU denounced the use of “dynamic pricing”. The rates already they have put on guard to Euroconsumers. Images | … Read more

The white lynx we found in October is no longer white and that’s not even the strangest thing

“When that white figure appeared on the screen, I knew I was looking at something unique.” When on October 24, 2025, Ángel Hidalgo He posted this on his social media I couldn’t fathom what was about to happen. Hidalgo has been using cameras for years. phototrapping to document the fauna of the southern peninsula, but it was that photo (that of a supposed “albino lynx”) that became a boom. They have rivers of ink flowed about the ‘white ghost of the Mediterranean forest’, but now Hidalgo has discovered something new: Satureja, the lynx in question, is no longer white. What is happening here? Already in October of last year, Life Lynx-Connect explained that it was neither albinism, nor leucism, or anything like that. It was a reversible depigmentation of unknown (although probably environmental) origin. In this sense, the fact that Satureja recovered pigmentation was something explainable (and, in fact, it is something that had already happened with another similar case). The really interesting thing is that, months later, we still don’t know why he had lost his color, nor why he has recovered it. And we are not talking about just any animal, we are talking about a specimen of the crown jewel of world conservation. And not because we don’t have clues… After all, we know how the lynx’s fur works: on the one hand, pheomelanin It is responsible for the brown, reddish and orange tones in the background; On the other hand, eumelamine is responsible for the dark spots on the ears, tail and other marked patterns. In the case of Satureja, what was failing was pheomelanin. Furthermore, the two cases detected are closely linked to the Andalusian olive grove. …but no one has managed to capture her. And, in that sense, the studies have only been based on photos and some ecosystem analysis. Nothing conclusive and certainly nothing that is sufficient to explain what is happening to Satureja. The great paradox of the Iberian lynx. Underneath the dazzling success of the lynx’s recovery lies something that we do not always understand: yes, the lynx is returning, but it is returning to a deeply transformed territory. It is enough to understand that only 1.5% of the 570,000 hectares of the Andalusian olive grove They are grown organically, to understand that the world has changed a lot (and continues to change). For this reason, many are beginning to talk about the lynx as the environmental sentinel of southern Spain. That is, as a species whose physiological changes tell us about changes in the environment. It is curious that we have been trying to save the Lynx for decades and right now, he is going to help us save ourselves from the main threats to the ecosystem. Image | Alex Hidalgo In Xataka | The most fearsome animals in the world: when nature is much more dangerous than humans

Sterilize your cell phone in the dishwasher and eat steaks that last 10 days in the refrigerator: Haier redefines household appliances

It would never have occurred to me to put a cell phone in a dishwasher, but that is just one of the things he proposed to us. Haier at a press event yesterday in Madrid. It sounds crazy, but it is not, and it joins other surprising and above all very practical ideas with which this manufacturer surprised us. Be careful, household appliances can also be eye-catching technological products. The dishwasher that looks like an operating room. One of the stars of the Haier catalog is the I-Pro Shine Series 7 dishwasher, a dishwasher equipped with technology Biovitae. This system uses visible light of multiple frequencies to sterilize without the need for water or extreme temperatures. dry sterilization. The “dry” program is designed specifically for those objects that we constantly touch such as cell phones, keys or the TV remote, eliminating bacteria and viruses in a cycle that before it was unthinkable and that it was more typical of operating rooms or dental clinics. For these segments, so-called autoclaves based on high-pressure water and high temperatures are used to achieve this sterilization, but the Haier dishwasher takes advantage of this unique technology. Three drums, one wash. While the dishwasher takes care of our devices, the Candy Multiwash solves the traditional logistical puzzle that many have with the washing machine and clothes. Integra three independent drums on a single chassis and allows the 10kg cycle to be used on the main drum for daily laundry while, simultaneously, two small onekg drums handle silk or baby clothes by UV sterilizing them. This appliance is capable of managing water, energy and detergent in the three drums independently and you can activate one, two or all three at the same time. This washing machine is now somewhat larger than the conventional standard of 60 cm, but they are already working on a model of this size to launch at the end of the year. Three better than one. Haier vacuum cleaners arrive. The firm enters the hyper-competitive vacuum cleaner segment for the first time and does so by attacking the floor cleaning market, until now dominated by robotics specialists. Its ace in the hole is Double Roller, a technology that replaces the traditional roller with two synchronized cylinders that rotate in opposite directions. The Z5 model is a wet&dry system that reaches 25,000 pascals of suction and is capable of cleaning and drying its own roller with water at 74º to prevent the proliferation of mold. There are also new robot vacuum cleaners like the v3, which is a wireless model for cleaning and disinfecting mattresses. My refrigerator is bigger than yours. The Cube 90 Water Tank Auto Ice refrigerator solves one of the big problems when installing American models in Spain: plumbing installation. It has a capacity of 706 liters, and incorporates an internal tank for the water dispenser and automatic ice production, eliminating the need to connect tubes to the general network of our house. This makes it possible to place the multi-door refrigerator in any corner of the kitchen. This model maintains the ABT Pro technology to eliminate 99.9% of bacteria, but the efficiency also rises to category C, something that represents notable energy savings. Or what is the same: a more affordable electricity bill. Magnetic fields for steaks. Every year on average a European citizen wastes 130 kg of food, but Haier has proposed a really striking solution to mitigate the problem. It is about NutriBanka technology with Haier’s own patent that, through the application of a harmless electromagnetic field, is capable of preserving the texture and nutrients of meat and fish at zero degrees without freezing them. According to the company, this system keeps 95% of the nutrients intact after ten days, so one can buy these products and keep them much longer without freezing before consuming them. This is not just about preserving, but about taking advantage of a financial tool to protect that part of the purchase that we usually spend on meat and fish. Dry pants, wet pockets? Anymore. The new Horizon range washer and dryer tower reduces the height to 160 cm so that the screen is much more accessible, but the real innovation is inside. Unlike the conventional dryers that use contact sensors, this model employs a “3D humidity scanner.” It is able to detect if the pocket of thick pants is still wet even if the surface appears dry, adjusting the drying cycle in real time. In addition, the dryer intelligently preheats 15 minutes before the end of the wash to save time and energy. I’ll tend when I can. The dryer also has symmetrical rotation, which allows drying to be active in both directions, and has another striking practical improvement: when one finishes doing the washing machine, one usually has to hang it up immediately to avoid or minimize wrinkles, but this washing machine has a system that keeps the clothes spinning and that “ventilates” them for up to 12 hours after finishing the washing cycle so that we can take them out at any time as if that cycle had just ended. Ovens that puncture food. in the ovens Series 4 Flesh Flavor Steam Air tanks of up to one liter are used to inject steam precisely depending on the type of food. Some models have the Preci Probe thermal probe that can accurately monitor the internal temperature of the dish and adjust the heat applied to ensure that the exterior is crispy and the interior is hydrated. The hON application, which already connects millions of Haier devices, is capable of notifying when the food reaches the exact point. In Xataka | The Dishwasher Door Problem: What Manufacturers Recommend to Do When the Wash Cycle Ends

If the question is why the US attacked an Iranian ship with a weapon not seen in 40 years, now we know the answer: it had a "gift from china"

In the heart of themissile crisis from Cuba, several Soviet ships heading to the Caribbean they turned around at the last moment when detecting the US naval blockade, avoiding a direct clash between superpowers for a matter of hours. That moment showed that sometimes the true turning point in a crisis occurs not when the conflict breaks out, but when someone decides what crosses (and what doesn’t) a line in the sea. A shot that had not been heard in decades. The American destroyer attackUSS Spruanceagainst the Iranian cargo ship a few days ago marks a turning point that goes far beyond a tactical incident, since it represents the first real use of a naval gun against another ship in almost 40 yearsa practice that until now existed more in manuals than in real operations. They explained the TWZ analysts That the procedure was methodical, with warnings for hours before disabling the engine to allow boarding, but its execution reveals the extent to which the US Navy is willing to escalate the use of force to enforce the blockade. This type of actions, which are reminiscent of Cold War doctrinesshow us a change in the rules of the game in the Strait of Hormuz, where deterrence is no longer just verbal or economic, but also physical and visible (in fact, there are action video). In Xataka Something unprecedented in the war has happened: Ukraine has knocked down Russian shaheds from a hotel 500 kilometers away The freighter that should not pass. He Wall Street Journal had in the morning that the intercepted ship, the MV Touskait was not just any target, but part of a logistics network linked to sanctions and with a history of frequent routes between China and Iranwhich placed him on Washington’s radar before the incident. His attempt to break the blockade, despite warnings, suggests, according to Washingtonwhich was transporting something valuable enough to take the risk, in a context where thousands of containers make immediate inspection on the high seas practically impossible. These types of fleets, capable of avoiding sanctions and maintaining the flow of trade between both countries, have become in key pieces of a covert war economy that mixes civilian commerce and potential military use. The Chinese “gift”. And it is at this point where a few hours ago they emerged Donald Trump’s wordssuggesting that the ship was carrying a “gift from China”, one that introduces a strategic element that would explain the forcefulness of the response. The reason? Bloomberg explained that it was not just about stopping a freighter, but about intercepting what could be sensitive or dual-use material with military implications, crossing an undeclared but evident red line for Washington. Although Beijing has denied itthe simple fact that this suspicion exists turns the operation into something more than a sanctions control, transforming it into a direct message about the limits of Chinese involvement in the conflict. Diplomacy, blockade and accusations. Iran’s reaction has not been long in coming, denouncing the seizure as a violation of international law and calling the action piracy, adding a diplomatic layer to an already tense operation. In parallel, China has expressed concern over the impact of the incident on stability in the region, while the United States maintains its position that all ships linked to Iran are susceptible of being intercepted. This exchange of accusations reflects a scenario in which the line between the application of sanctions, military pressure and open escalation is increasingly blurred. {“videoId”:”x8oyhxs”,”autoplay”:false,”title”:”Kim Jong Un in a cinematic video shared by North Korean TV”, “tag”:”North Korea”, “duration”:”713″} Memories of another time. If you like, the general context reinforces the magnitude of the episode a little more: the United States is applying a large-scale naval blockade in the Strait of Hormuz, something that has not been seen since missile crisis from Cuba, and has already diverted dozens of ships before this incident. However, the case of Touska introduces a precedent perhaps more dangerous, being the first to directly defy orders and force an armed response, opening the door to future confrontations if other ships attempt the same. In this scenario, the balance is fragile and the margin of error minimal. In Xataka Millions to protect a war frigate. A Bluetooth tracker worth a few euros has been enough to follow her in real time The global strategy. Finally, it is possible that what at first glance seems like a specific action can also fit into a much broader logic: that of control flows of critical materials in the middle of war and mark limits to external actors without directly escalating to a larger conflict. The combination of a suspicious vessel, a unusual military response and the simple mention of China draws a pattern in which maritime trade becomes a field strategic battle. Image | US NAVY In Xataka | Europe has an explosive plan for Hormuz: one where there are mines, escorts, an alliance with Iran… and no sign of the US In Xataka | Iran has 300 internal reports where it models the war against the US. They are all based on the same thing: Ukraine (function() { window._JS_MODULES = window._JS_MODULES || {}; var headElement = document.getElementsByTagName(‘head’)(0); if (_JS_MODULES.instagram) { var instagramScript = document.createElement(‘script’); instagramScript.src=”https://platform.instagram.com/en_US/embeds.js”; instagramScript.async = true; instagramScript.defer = true; headElement.appendChild(instagramScript); – The news If the question is why the US attacked an Iranian ship with a weapon not seen in 40 years, now we know the answer: it had a “gift from China” was originally published in Xataka by Miguel Jorge .

What is saving the box office are the premium sessions. That’s why Madrid has just inaugurated its first 70 mm analog projector

Two David Pereira, father and son, two months have passed fine-tuning every last detail of the installation of an analog 70 mm projector in the Mk2 Cine Paz on Fuencarral Street in Madrid. The device weighs hundreds of kilos and the baptism was on April 10, when ‘Kill Bill: The Whole Bloody Affair’ was released, the full version and with an interlude of Tarantino’s film. Madrid, which had not had a room equipped for this format for decades, thus becomes the fourth Spanish city to offer it. A family inheritance. The Pereira company is sixty years old and is now in its third generation. Young David’s grandfather was the one who installed the Cinerama system in the Proyecciones cinemas in the late 1950s, right in front of the Paz: it is such a specialized trade that it hardly has any replacement. The programming director of the Mk2 Cine Paz, Nacho Martínez-Useros, has confirmed that the projector is permanent and that it will be used in combination with the digital one that is still installed in that room. 70mm map. Until now, the only three Spanish theaters with 70 mm projection were the Barcelona Phenomenadistinguished in 2025 with the Carlo Lizzani award for best European theater, and the Palafox and Aragonia cinemas in Zaragoza. As already We tell about the premiere of ‘The Brutalist‘, the anomaly of Zaragoza was twofold: a medium-sized city with two 70 mm theaters while Madrid still had none. The programming planned at the Paz (Nolan’s ‘The Odyssey’ and the re-releases of ‘The Hateful Eight’ and ‘2001: A Space Odyssey’) will try to soften that gap. The paradox of timing. The investment comes at a very delicate moment for the Spanish exhibition. According to provisional Comscore data for 2025theaters recorded 65 million spectators and 453 million euros in revenue, 8% less than in 2024. The first semester closed with slight growth, but the second sank 16%, dragged down by an October that was 28% below the previous year and a November that was 31% worse. If we compare with 2019the box office accumulates a drop of more than 38%. The premium format sweeps. The contrast with the global market is brutal. How we counted When talking about the clash between ‘Dune 3’ and ‘Avengers: Doomsday’, IMAX closed 2025 with 1.28 billion dollars in global box office, its best historical figure, 40% more than 2024 and 13% above the 2019 record. In 2024, premium formats already meant 15.6% of the North American box officecompared to 10.3% in 2019. 7,830 premium screens have been counted worldwide in 2023. Plan B of studies. Although analog 70 mm is left out of this industrial race to release in IMAX and other premium formats, for obvious reasons of cost and scarcity of available copies, it does play with a similar philosophy: that of turning a visit to the cinema into an event. IMAX’s Omar Berakdar summed up the paradigm shift well when he said that audiences leaving the couch want something they can’t have at home. In Spain, where 87% of the films released in 2025 did not exceed 100,000 euros in revenue and only one Spanish title exceeded one million viewers, the operating margin is no longer in volume. Rooms like Phenomena They billed 1.12 million euros in 2024 with 114,534 viewers: A single screen is capable of competing with multiplexes. It is much more profitable. Go to the movies as a special plan. A projector like the Mk2 Cine Paz does not pay for itself with daily sessions at a standard price, but rather by turning each screening into an event, sometimes with an intermission included and an operator loading the second reel by hand. There is a model that recovers “well projected” cinema (fewer tickets are sold but they are more expensive) and that is in line with the “eventization” of culture that we have already lived with music. Will this, finally, be the rescue maneuver that will give the definitive oxygen balloon to the rooms? In Xataka | Spotify killed the record and the industry pivoted to concerts. Netflix killed cinema and the industry was left with a “space crisis”

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.