Mobile Tech & Gadgets

threatens to make the use of AI more

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Artificial intelligence is already part of our day to day. We use Chatgpt either Gemini to plan vacations or summaries, and applications such as Adobe Express either Canva To create memes or images. Sometimes with free functions enough, but in many cases we end up paying a subscription. In the business field, the situation is a bit different. Companies usually pay from the first use to access AI tools that promote their own initiatives, such as customer service chatbots or data analysis systems. The threat of tariffs. Both private users and companies could end up paying more for the use of AI. The reason: The most recent tariffs that the White House is imposing. Although the direct impact will mainly affect the United States, we live in a globalized digital environment. And there are several factors that can make the price increase extend to the rest of the world. More expensive data centers, more expensive services. The Wall Street Journal points That the tariff war promoted by the United States can make the construction of data centers more expensive, which would somehow impact the price of AI services. The focus is in steel and aluminum: two key materials not only to lift the physical structure, but also for cooling systems, server racks and trays for wiring. Chips are also in the equation. The conflict also reaches the semiconductor industry. Although some devices are exemptcertain GPU designed for AI are included in the new tariffs. The supply chain in this sector is global and complex, and these measures can generate cascade effects. Muddu Sudhakar, Aisera CEO, warned that if building data centers is more expensive, artificial intelligence systems will also be operated. It is not yet known when the impact will come. At the moment, the real scope of these possible changes in the rates is still clear. Trump’s commercial policy continues to redefine itself, and many projects in progress continue with components acquired before the new tariffs are activated. It is time to wait to know if at some point in the coming months the subscriptions to AI services will be more expensive. A trend that was already coming. Even before this scenario, the most expensive subscriptions already appeared the leg. The plan Chatgpt Pro of 200 dollars a month It is a clear example. The generative AI is the face of maintaining, and although there are no exact figures, several experts agree that their profitability is still far. According to The InformationOpenai hopes to achieve benefits only in 2029. Until then, the business will continue to lose money. The deceleration is also a reality. It should be remembered that a certain brake was noticed in the construction of data centers since before the new wave of tariffs was announced. Microsoft, one of the largest investors in this type of infrastructure, canceled or postponed several projects in the United States and Europe. According to TD Cowen analyststhe decision responds to both excess offer and adjustments in your agreement with OpenAI. Images | Solen Feyissa | Michael Pointner In Xataka | After the sales crisis in China, luxury cars turned to the US: tariffs have returned to the harsh reality

The largest nuclear power plant in Europe has been closed by the war in Ukraine. Now the United States wants to reopen

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At the beginning of the Ukraine War, the first thing the Russian Army did It was taking control of the largest nuclear power plant in Europe: Zaporiyia. During these three years, the Kremlin has established a military base and has been the objective of attacksso it has remained closed. Recently, the United States has decided to reopen this booty. Your part of the cake. There was no agreement with any of the two parties around To the rare earthsnow the focus is positioned in the largest nuclear power plant in Europe. In a telephone call, Trump suggested to Zelenski that the United States could help to manage, and possibly possess, Ukraine nuclear energy plants, according to a statement by the US presidential administration to which which has had access Reuters. All this to guarantee the energy security of Ukraine. The problem with “property.” From the same medium They have pointed out that the problem came with the word: “property.” The Ukrainian president has revealed that he would have no problem that the US investing money, only in the Zaporiyia nuclear power plant to rebuild it once again recover it. However, reject in a resounding way Give the central because they do not want to lose energy sovereignty in the country. A strategic central. The control of the largest nuclear power plant in Europe has reinforced Moscow’s power over the region, making it an energy pressure tool. According to The Washington PostRussian Foreign Minister has declared that the transfer of the central to any other nation is “impossible”, a position that highlights the strategic importance. A great loss for Ukraine. The largest nuclear plant in Europe is a great booty of war. In fact, for the nation of Zelensky it has meant a very large loss, since before the occupation it represented 20% of the country’s electrical production, such as They have reported in The Washington Post. In addition, the Ukrainian nation is now forced to allocate its limited resources to avoid a nuclear crisis. However, since the Russian occupation it has remained closed. Security problems From the closure of the plant, both parties They have accused mutually bombarding her repeatedly, so they had to close it for the risk of attacks and the growing concern for the integrity of cooling systems. Until today, the nuclear power plant has not produced energy again and has been negatively reflected in the Ukrainian electricity network. Can it be reactivated? The central was operated by Energoatom a Ukrainian public society. Its executive director, Petro Kotin, has warned in an interview for The Guardian on the problems that exist safely restart the Zaporiyia nuclear power plant. The senior executive stressed that there is a lack of trained personnel, the damage to infrastructure and the insufficiency of cooling water, after the destruction of the Nova Kakhovka dam in 2023 reduced access to the water of the Dnieper river. In an assumption that Ukraine recovered control of the central, Kotin explained that the restart process would take a long time between two months and two years, depending on the state of the nuclear plant. Moscow’s position. Russia has made it clear that it has no intention of giving control of the Zaporiyia plant and has plans to reactivate the plant, but it has not yet specified when it would happen. According to The Washington Postthe future of the Zaporiyia plant remains one of the main challenges that will define not only the energy balance of the region, but also the course of the Ukraine War. Image | DPA Germany Xataka | A Russian drone has opened one of the greatest engineering works. The problem: it was the sarcophagus of Chernobil reactor 4

Five five flights full of iPhone from India

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At the end of 2019 Apple made a decision regarding the manufacture of the Mac Pro: it would stay in Texas To dodge the commercial war with China. Five and a half years later Apple – like the rest of the world – meets the dilemma of what to do before a global commercial war. In Cupertino in fact they have already taken some surprise measures. IPhone full aircraft. As they point out In The Times of IndiaApple wanted to advance to the application of these tariffs. At the end of March he fought five commercial airplanes in India and filled them with iPhone to send them to the United States. Everything to avoid those new reciprocal tariffs taxes by Donald Trump and that were activated on April 5. Inventory to fall (a little) the storm. The measure allows Apple to have its iPhone inventory full in its United States stores. In this way they can protect Apple from the impact of tariffs for at least a time. Sources close to the company indicated that Apple has also transferred part of its China inventory to the United States, and that despite the fact that this is a period in which sales slow down in the United States. Or they decelerated, in the past. Buy, foolish. The threat of price increases on iPhone has caused some urgency among Apple products buyers. As they reveal In BloombergDuring the last weekend Apple’s physical stores lived a flood of purchases. According to the employees of the firm, the influx of visitors and the rhythm sale was more typical of intense Christmas days than of a “quiet” weekend of early April. Diversify at all. The company led by Tim Cook has been diversifying its manufacturing strategy to avoid excessive dependence on China. It has moved part of its production to countries like Vienam or India, but those plans now They have been torpedoated For Trump’s tariffs, which especially affect To the countries of the Asian region. Importing from India is bad, but doing so from China is much worse. Trump’s reciprocal tariffs are 26% for India, but they are (for the moment) of 54% for China. Put to choose from where to import the iPhone that are manufactured outside the US, it is much cheaper to do it from India, and the country thus becomes the “less bad” solution to mitigate the impact of tariffs. At the moment there are no price increases. It is soon to know how Apple will react to tariffs, but most likely she, like all, Have to raise prices. Chopping those planes full of iPhone gives some margin of maneuver and time because raising prices is probably a measure that they make at the same time globally. If they can delay something the measure in the US, that is theoretically good news for potential buyers in the rest of the world. Image | Patrick Campanale In Xataka | Nike is caught in a perfect storm: the new US tariffs are his last lunge

Tariffs have returned to the harsh reality

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The luxury car market has always stood out for the Exclusivity and scarcity marketingso your clients are accustomed to waiting for two years and exorbitant prices in Customization concept. However, the imposition of tariffs To the Trump automobile sector, draws a new scenario that considerably increases the price of cars that already They are very high. How do the world’s most prestigious brands respond to these challenges? Tariffs and their impact on the automobile sector Unlike Generalist automobile sectorin which manufacturers have distributed factories in various parts of the world, manufacturers of supercoches or luxury cars tThey have a much more localized production. Its annual production is not measured in millions of units manufactured as in the generalists, but in hundreds and even in a few tens of cars a year. This leaves these manufacturers in a very delicate position because they do not have the same capacity to move their production (or part of it) to the US to avoid tariffs. Therefore, luxury brands such as Ferrari, Lamborghini, Rolls-Royce, Porsche and Jaguar already prepare their strategy to face the new tariff policies for their US clients. Policy change has caught manufacturers at a time of expansion to the US, after Sales fall in China who have experienced brands such as Ferrari or Porsche in 2024. These brands looked at the US hoping to expand their market share there to compensate for the fall in China. Apply a overruns up to 25% To their products will complicate the expansion in this market, so they have had to rethink their strategies. Each brand has opted for a different solution. Ferrari: Price increases in direct response Ferrari has been one of the first luxury brands to adopt a position against tariffs: it will assume part of the tariff cost, and the prices of some of its best -selling models in the US will increase by 10% to compensate for it. In statements for CNBCBenedetto Vigna, CEO of Ferrari, said that, although it is true that Ferrari buyers have a High purchasing powerthe company is aware of not moving all the additional cost of the measure. “When we consider the client, we consider that, to buy a Ferrari, these people have to work. We have to respect them. Because for us, the most important thing is the client. Therefore, we must ensure to treat them correctly,” said Vigna. In a Communicated statement By Ferrari, the manufacturer announced that it maintained the same commercial conditions before April 2 for Ferrari 296, SF90 and Rome, regardless of the import date. For the rest of the models, Ferrari establishes that they will be affected by a 10% increase for all models that have been imported after April 2, including the SUV Purosangue12Cilindri and the Ferrari F80. Therefore, Ferrari’s strategy is to maintain its profit margin without giving up the quality and exclusivity that defines its vehicles. According to data De Ferrari, of the 13,752 vehicles that left Maranello in 2024, 3,452 did it to the US, which reflects the importance of the North American market for the Italian brand. Porsche use Volkswagen as lifeguards Although Porsche has not yet adopted an official position in this regard, Oliver Blume, executive director of Volkswagen, declared In an interview with CNBC that the supercar manufacturer He could benefit from his alliance with Volkswagen to manufacture some of its models in the factories that the German group has in the US. “We have an industrial cooperation agreement with Volkswagen and, in the end, we are working closely together, so this should play a role,” said Blume. This movement would allow him to avoid the import cost for some of his models, which would reduce the final invoice of the application of tariffs, although the brand has not spoken about a price policy about it. According to published German half hAndelsblattPorsche is considering taking part of its SUVs segment and electrical models to US territory, taking advantage of the facilities that Volkswagen has in Chattanooga (Tennessee). Beyond the problems posed by tariffs, Porsche faces a complicated year in terms of sales. According to The published by The Guardianits sales in China and Europe have resent this first quarter and, although it has registered a 37% sales rebound in the US, this may be due to delayed orders from 2024 by the rates to the Chinese components of Europeand the anticipation of purchases due to the entry into force of tariffs. Lamborghini: Alternative scenarios before the tariffs Lamborghini’s response has been less direct than Ferrari’s and It still does not have an official position about itbut USA represents a 30% of total sales that the brand did in 2024. The Italian supercar manufacturer has indicated that he is evaluating different scenarios to manage the Impact of US tariffs. Stephan Winkelmann, CEO of Lamborghini, declared to Bloomberg that “we constantly work to keep up on the situation. We have daily meetings, in which you participate personally, and have personnel who analyze the situation constantly.” Like Porsche, Lamborghini belongs to the Volkswagen Group, so the option of moving part of the production is a possible output. However, His supercoches They have a great dependence on European components, which complicates their transfer. “If there are problems in the supply chain, we must address them; this is what we did during the Covid,” Winkelmann said. Rolls-Royce: Tariffs, what tariffs? In the case of Rolls-Royce, the British brand has decided maintain its production in Europe and will not move to the United Statesdespite tariffs. A brand spokesman said that: “We are currently evaluating the announcement in detail and we ask for its understanding since we cannot make more comments at this time.” This is due to the profile of their clients, who tend to be extremely rich and less sensitive to price increases. Rolls-Royce has declared that, although tariffs increase import costs, they trust that their customers in the US are willing to absorb those additional expenses. This position reinforces the ultraexclusive character of the brand … Read more

700 tons of nuclear waste have arrived in Germany from England. Germans are not quite happy

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A very particular shipment has landed on the German coasts. The special ship for the transport of nuclear waste Pacific Grebe docked in the port of Nordenham, northwest of Germany, transporting highly radioactive waste from the United Kingdom. Upon arrival, It was received by antinuclear activists and a strong police device. The controversial delivery. In total, seven castor nuclear containers, each four meters long and with a weight of more than 100 tons. More than 700 tons of nuclear waste in total only with this shipment. It’s about high -level waste (HLW) subject to a vitrification process. That is, mixed with liquid silicates and sponsored in stainless steel cylinders that are sealically sealed once the glass solidifies. These cylinders are then introduced into Castor containers, made of cast iron and stainless steel, a robust armor against radiation. They are German waste. The remains of the reprocessing of nuclear fuel used in former German centrals, which until 2005 was sent to facilities such as Sellafield’s in the United Kingdom and Hague, in France. Although Germany closed its last nuclear centrals in 2023, it has the contractual obligation to recover waste. This is the second of the three shipments planned from Sellafield to complete the repatriation of German nuclear waste. The first arrived in 2020 and was stored in Bibliis. Shipments from France concluded in November 2024. Once in Nordenham, Castor containers are moving with cranes to a special train. Before embarking on the ground, technicians make measurements to ensure that radiation levels comply with legal limits. The train takes the remains to a Intermediate storage In Narderaichbach (Bavaria), next to the old nuclear power plant in ISAR. The exact route remains a secret for security reasons. Why protests? The arrival of new waste has revived the debate and nuclear opposition in Germany. Groups like Ausgestrahlt (“Irradiada”) and Castor-Stoppen (“Stop the Castor”) have organized the protests. They argue that every movement of these materials “entails a huge risk” and criticize that the waste moves to Temporary storesinstead of waiting to have a deep geological cemetery definitive. Move them now, They say“only postpone the problem and do not solve it”, and ask that the waste only transports once towards their final destination. More protests are expected along the route that will presumably follow the train, including cities such as Bremen and Göttingen. There is a strong police deployment around these transports. The temporary stores. Germany faces the challenge of managing about 27,000 cubic meters of accumulated radioactive waste for 60 years of nuclear energy. For now, these materials are stored in 16 temporary stores distributed throughout the country. The search for deep geological storage to bury them definitively is underway, but it is a long and complex process, As Finland has demonstratedwhose example now follows countries that are closing their nuclear plants; Germany and Spain at the head. In short. Germany is fulfilling its international obligations by bringing its own nuclear waste back. It is what promised the United Kingdom and France. But each shipment reopens the wound of an unresolved problem: the lack of a permanent and safe home for the most delicate legacy of its nuclear era, which generates restlessness and protests between part of its population. Image | Download a Castor container in 2001-Dennis140 (CC-BY-SA) In Xataka | Switzerland will come true the invention of Nobel Carlo Rubbia: a nuclear power plant that reduces 80% of radioactive waste In Xataka | France has presented a striking plan for its nuclear waste: converting them into forks and pans

The US tariffs are already hurting two of the companies that support Taiwan’s economy: TSMC and Foxconn

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Tariffs officialized by the US government on April 3 They are wreaking havoc on the entire planet. These taxes penalize Vietnam with a 46%surcharge; to Cambodia, with 49%; to China, with 34% that adds to the tariffs that the US administration had already previously approved to make a total of 54%; either Taiwan with 32%among many other countries with which the nation led by Donald Trump maintains commercial relations. The relationship that the US and Taiwan maintains is singular. From a geostrategic point of view they go hand in hand with the purpose of defend their interests against China. However, the current US administration is determined to take the necessary measures to re -lead the semiconductor manufacturing industry as it did until the mid -80s and Taiwan is an obstacle. A very big one. After all, TSMC, The largest integrated circuit manufacturer on the planetIt is a Taiwanese company. Taiwan’s bag is already collapsing Donald Trump’s plan and his collaborators require that the US acquires the ability to manufacture all the avant -garde chips that currently come from Taiwan, or, to a lesser extent, from South Korea. And is that a good part of the GPUs for artificial intelligence (AI) that design Nvidia, AMD, brains or Amazon, among other American companies, leave the latest generation plants that TSMC has in their country of origin. The announcement of the new tariffs is already seriously damaging some of the companies that support Taiwan’s economy, such as TSMC or Foxconn If we stick to Taiwan the US tariffs seek to encourage the transfer of TSMC, UMC production plants and other Taiwanese companies to the US to, thus, avoid tariffs. In fact, TSMC is getting ready Several avant -garde plants in Arizona (USA), and one of them is about to start large -scale advanced chips production. In any case, the announcement of the new tariffs is already seriously damaging some of the companies that support Taiwan’s economy, such as TSMC or Foxconn. Just 24 hours ago the Taiwan bag almost 10% collapsed in which it is already its most pronounced fall in one day. The coup de grace was given the officialization last Thursday by the US government of the imposition of the 32% tariffs that I have mentioned a few lines above. According to Reutersthe announcement of the US administration has caused many investors to sell their shares of large technology companies. And, apparently, TSMC and Foxconn are two of the most affected. In addition, it is not any two companies. Not much less. Chips are fundamental for the support of Taiwan’s economy. And it is evident that TSMC is your crown jewel In this industry. AND Foxconn leads the global industry of the manufacture of consumer electronics devices. In fact, it is a fundamental pillar in Apple’s supply chain, Sony, Nintendo, Microsoft, HP or Dell, among many other companies. The Taiwan government has responded rapidly creating a fund of 2,650 million dollars that seeks to help the companies most damaged by the new US rules. And President Lai Ching-te has announced that he will strengthen economic ties with the country of Donald Trump with the purpose of finally eliminating tariffs between both nations. We will see what happens finally, but Some specialized analysts In economics they predict that Taiwan will fall into a short -term recession. Image | Foxconn More information | Reuters In Xataka | The USA hits China again with a double purpose: to stop the development of its hypersonic superorders and missiles In Xataka | What’s behind the chips megafabrica that TSMC and Samsung plan to build in Arab Emirates

Right now there are thousands and thousands of tons of olive oil embarking on the United States

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If there is a word that perfectly defines the current state of the Spanish agricultural sector, that word is: chaos. While many wine and oil companies They anticipate sales up to six months to the US To avoid the tariff effect, others Cancel hundreds of orders. That’s why, As the dreaded April 9 approachesthe bags fall and the world prepares to a more than possible recession. The question that everyone of oil is done is what will happen to what was supposed to be the first quiet year after the great crisis. Before tariffs. As Rafael Pico explainedDirector of the Spanish Association of Olive Oil Exporting Industry and Commerce and Oil Oils, between the months of January and March, dozens of companies in the sector have advanced their exports to the US. In January alone, the last month of which we have consolidated data, increased by 5,000 tons compared to the previous year. In February and March similar (or higher) figures are expected. Six months. That is, according to their own calculations, six months of consumption. And it can be considered a “security mat” waiting for Europe and the US to agree. The same has happened with wine, but not so much with other perishable products (such as hams or sausages). However, the oil is different for a simple reason: there is no substitute. Is there no substitute? Although it is true that countries such as Morocco, Turkey, Australia, Argentina or Chile could benefit from tariffs (because it will be half that Europeans), the truth is that none of those markets can satisfy the thirst of aciete of North America. 80% of the oil consumed in the US comes from Europe, explained from the COAG. Its own production, if we want to have the complete perspective, are about 6,000 tons of a set of 350,000. Who could put those amounts of oil on the table? In addition, we come from very high prices. That is something that also plays in favor of Spanish oil: last year We saw prices at 9 euros and now they are 3.5. In this context, you just have to contain a bit the fall in prices to the end user so that the effect of tariffs is not noticed. In fact, it is possible that the Ahroa price with tariffs is lower than in previous campaigns. They are good news, right? Not everything. Because, as it is, it is expected that sales fall and, in addition, there is a country with much higher tariffs that will have to redirect its production to Europe: Tunisia. It is true that we speak only of 56,000 tons per year in Spain, but an indiscriminate increase at this time can erode the profitability of many drying farms. The background problem. It is that the tariff war will distort the entire market. And it will make it the recovery of the sector is very complicated. It doesn’t hurt to remember that We have been very bad for a few years and that most producers concentrate on surviving. The dust that is raising all this commercial battle makes it very difficult to make decisions in the future. The problem is that it is time to take them. Image | Dimitri Karastelev In Xataka | For centuries, olive leaves were used to feed cattle. Now some grenadines want our nutrition to revolutionize

The best -selling electric scooter in Spain has been renewed. The problem remains the same as always

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There is a scooter that has managed to make a hole in Spain. One with removable battery, an autonomy that is around 100 kilometers, with a peak speed above 100 km/hy manufacturing. And if, It can be driven with the car card B. We talk about Silence S01 Actiona, also marketed by Seat as MO. A version that has been renewed for this 2025 and that is especially relevant for its draft in the market: it is the only Electric Scooter with potential to compete with combustion motorcycles. What it offers. The Silence S01 is a scooter equivalent to 125cc. In its new 2025 version promises up to 133 kilometers of autonomy and a tip speed up to 110km/h. It has a 7.5 kW engine, a 5.6 kWh battery and specifications very similar to those of any combustion scooter. Its differential factor is that this battery is extracted in a cart with wheels to be able to load it at home. If we have a load point, nothing prevents us from performing the process with its Shucko connector. What costs. The price of this motorcycle starts from 5,140 euros before aid. And the phrase is literal, since you are paying the motorcycle, the battery is not included. There are three ways to get it. Unique battery payment: 1,000 euros. Subscription: Monthly payment for the use of the battery, including three full load cycles (about 300km per month): 20.5 euros. Subscription: Monthly payment for battery use, including six full load cycles: 29.5 euros. The small print. The goal of battery rental, according to Silence, is to forget the obsolescence inherent to them. Actiona has a battery stations park, so we can change it in one of them for one that is completely charged to forget to load. If we decide to make the loads, complete it at home will take between seven and nine hours, thought especially to perform the cycles during the night. We must also take into account that, although the battery has a format of Trolleyweighs 41 kilos. The best selling in Spain. S01 is, by far, the best -selling electric motorcycle in our country, the only one that has broken the barrier of the 1,000 units (1080) in 2024. It is still very Of the almost 9,000 units that sold the Honda PCX or the Yamaha Nmax, but not so far from the brand that occupies the 25th stand in combustion: Aphrillia, with Mr. GT 125 and its 1,888 units. Electric motorcycles are still expensive. In Xataka we made accounts: Electric motorcycles cost (not counting aid), practically double with respect to combustion scooters. With an average mileage and a journey of about 20km per day, we would take about ten years to amortize the purchase of electricity. Beyond numbers, the Silence S01 remains the most attractive scooter within its land, and this new 2025 version with improved suspensions, more peak speed and a light Restyling It arrives with even more arguments. Image | Act In Xataka | An electric motorcycle “125” with Spanish blood and 200 kilometers of autonomy: we tried the Velca One

It already exceeds 8,000 million in income and manages to be profitable

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Amazon managed Your corporate blog. That is 13% more than the previous year, marking a new record since its arrival in the country in 2010. But the most notable is the turn in its profitability. The Spanish subsidiaries 36 million losses in 2023 were passed to 1.5 million benefits. Its main logistics division, Amazon Spain Fulfillment, multiplied by ten its benefit to 19.2 million, while Amazon Road Transport quintupled it to 10.45 million. This growth is mainly driven by its holy Trinity: Online store. Cloud services. Digital advertising. Why is it important. The technological giant has established itself as one of the ten largest employers in Spain with 28,000 permanent workers, being the company that has created the most stable employment in the last five years. Its total fiscal contribution exceeded 1.3 billion euros, distributed among more than 400 million in direct taxes (mainly social security and companies tax) and more than 900 million in indirect taxes (VAT and withholdings). The panoramic. The company has invested 4,500 million in Spain during 2024, 32% more than the previous year, with special focus on logistics infrastructure and data centers. Amazon has 40 logistics facilities throughout the country and has announced an investment of 15.7 billion to expand its Cloud region in Aragon. Its template reached 28,000 employees, adding 3,000 positions for 2024. Yes, but. Although Amazon speaks of a fiscal contribution of 1,300 million, its taxation for benefits in Spain is still completely broken down. The company emphasizes that it paid more than 400 million in direct taxes, but this figure mainly includes contributions to social security and other taxes, without specifying how strictly corresponds to the Corporation Tax. In detail. The greatest growth occurred in its technological areas: the Data Services subsidiary increased income by 60%, and the audiovisual division, 55.7%. Amazon Data Services, which manages data centers, received an injection of 500 million to expand its infrastructure in Aragon. Amazon Digital Spain, responsible for Prime videohe invoiced 312 million, almost doubleing his benefit. Amazon Online Spain, dedicated to advertising, multiplied its benefit for ten to 6.3 million. And now what. Amazon still does not reveal the specific income of your online store and AWS In Spain, when operating these areas through luxembourg branches. It is estimated that these operations generate about 4,650 million euros in Spain, approximately 58% of the total business, but its results do not break down with the same transparency as the subsidiaries constituted in the country. Outstanding image | Adrian Sulyok (UNSPLASH) In Xataka | I have downloaded all my Amazon data and I have learned a lesson: it is too easy to buy online

Japan had in Mexico the perfect ally to fill the USA with hybrid cars. That is about to end

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In his battle for torpedoing every car that comes from outside the United States, Donald Trump’s government has imposed a hard 25% tariff to every car that is manufactured outside its borders. And he has also raised an economic wall for cars manufactured there with pieces from abroad. That measure is especially shocking for Europe, which sold vehicles to the United States by value of 38.9 billion euros in 2024. But, above all, it is for Japan. The country had in United States a sales reef. A huge market that was willing to buy its cars, especially hybrids. It is now in a real problem. Everything that comes from Mexico will have to pay tariffs. Everything that comes from Japan will have to pay tariffs. And its presence on American soil is minimal. The Japanese Balancing Game Complex The automobile industry for Japan is especially important. To understand it, just look at the size of its exports. Until last year, Japan was the country that sold more vehicles outside its borders. His companies have a huge tradition, from giants such as Toyota and Honda to smaller companies such as Nissan or Mitsubishi and others with great recognition such as Mazda or Subaru For its growth, Japan installed new vehicle factories in the United States in the 80s. They produced there but The pieces arrived from Japan So the costs were minor and, in addition, generated wealth in their local market. Now, Donald Trump threatens to destroy that way of working. Before they had already achieved the favor of Americans with good cars in the 60s and, above all, a perfect opportunity with the oil crisis in the 70s. Now the car represents 3% of Japanese GDP but cars sold to the United States added 28.3% of all exports made to the North American country. The impact of maintaining a 25% tariff is such that Reuters He points out that he can impact a 0.2% drop in the country’s GDP. The United States is, for half a century, the main market of its exports in the car market. In 2015, for example, They sold 1.7 million cars In the North American country, for the more than 700,000 units that sold throughout Europe. Its weight is such that in 2023 they sold cars worth 41,070 million dollars to the United States. The figure almost reached that registered throughout the European Union in 2024, when it placed in the US market 38.9 billion euros (42,560 million dollars) in vehicles. They are figures that take into account the production of cars in Japan but, in addition, Japanese firms have found an ally in Mexico in recent years. His proximity to the United States has allowed him to get huge performance to his cars. They offer more affordable vehicles than those sold by local brands and, in addition, they are manufactured at a much lower price. The path taken by Donald Trump has made Jump alarms Within the Japanese government. In fact, the United States already confirmed yesterday (April 7, 2025) that Negotiations with a Japanese delegation opened high level that had been sent to negotiate the terms of the new tariffs. It must be remembered that, in addition to cars, the United States has imposed an added tariff of 24% to all Japanese imports, which is a commercial attack on the largest foreign investor in the country, in data collected by EFE. In Bloomberg They encrypt a 0.59% drop to growth forecasts due to these tariffs. According to calculations echoing ReutersJapan could lose 17,000 million dollars as a result of these tariffs. In Bloomberg They emphasize that American manufacturers do not pay tariffs in the United States for their car sales but claim that strict security measures, among other regulations, prevent them from acting there competitively. It is a case similar to the European where the United States has difficulty selling its cars. On the contrary, the Customer Caladero that Japanese companies have in the United States is huge. Bloomberg points out that 23% of Toyota’s sales worldwide went to the North American country. The figure grows to 28% in the case of Nissan and … at 83% if we talk about Subaru. The country’s weight has been growing thanks to the fact that they have been turning with the Hybrid car salesa Japanese specialty. They are very bad news for brands like Toyota. However, the sanitized accounts of the Japanese giant allows you Reuters. The fall would be 8% for Honda. But the provisioning that Japanese companies make of pieces produced in Mexico They are a real problem for smaller companies or with more gloomy economic perspectives. Mazda and Nissan would be the most affected, with a 59% benefit drop for Mazda and 56% for Nissan. Nissan is, without a doubt, the one who has a more complicated horizon. The company is looking for a buyer who holds him from a dramatic fall in his income that It has taken 9,000 layoffs. The Japanese government has pressed without success for Honda to buy To the company. And now It is Foxconn that positions itself as the alternative that sounds more strongly. Focused on the hybrid car and with an almost testimonial presence among the electric ones, the Japanese need to reach an agreement with the United States urgently. In Europe they need to sell more electric cars if they want to meet the European regulations in 2027 Or, as a minor evil, reach an agreement with other manufacturers. At the same time, In China they have it more and more complicatedsince the market has moved to the electric car. And Chinese competition is, more and harder. Photo | Shahzin Shajid and Justin Cron In Xataka | While the world lives a dizzying race through the electric car, Japan goes to its own rhythm: the innovative dilemma

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