While half the world looks for an alternative to Taiwan, Jensen Huang is very clear about the harsh reality: there is no

In the technological world, the United States AIthe China’s semiconductor breakthroughs and the robotics explosion They were protagonists during the last months. But if there is something essential for these industries to function, it is Taiwan. In semiconductors, Taiwan is the one who splits the cod, and its technological diamond is TSMC. And the CEO of NVIDIA is clear that it is not worth burning money looking for the new TSMC immediately. Because it’s something that will take decades to replicate. Resilience. TSMC is about to turn 40 years old and is the company that manufactures for the elephants of the semiconductor sector such as AMD, Apple, ARM, MediaTek, Qualcomm or NVIDIA itself, among many others. They are the ones that have the most advanced machines of the European ASMLthose that have refined their processes to the extreme and are used even by manufacturers that have their own factories, such as Intel or Texas Instruments. It is something that affects the user directly, proof of this is that a mobile chip manufactured by TSMC is not the same as almost the same one made by Samsung. And to these processes is added a brutal manufacturing capacity that has dominated the industry. And, of course, looking to bite into that pie, different countries have tried to find their own TSMC. However, Jensen Huang, CEO of NVIDIA, has commented that efforts to diversify production must be made from the angle of resilience, not replacement. You don’t have to burn money like crazy. In recent months, Europe and the United States have begun to add manufacturing capacity in the semiconductor segment. The problem is that you cannot build a competitive industry in a short time: experience is needed and failure is not allowed. That, in an industry that is evolving at a very rapid pace due to the needs for chips for feed the artificial intelligenceis not contemplated. That is why Huang believes that the market is becoming selective and if guarantees are needed to manufacture chips, the one who gives those guarantees is turned to. Huang has been giving interviews for a few days and touching on key topics. For example, pointing out that The breakup between the US and China makes no sense because China is a very powerful trading partner, but also ensuring that Taiwan, as much as certain countries may not like it, will be the axis in the development of advanced computing in the coming years. China and the US investing millions. SIA is the acronym for Semiconductor Industry Association. It is the organization that seeks to advance policies that help the growth of the manufacturing industry in the United States. In your report Last year, they targeted 100 projects in 28 states totaling more than half a trillion dollars of private investment to triple the capacity of American industry by 2032. amd wants to be one of the protagonists of this operationbut also an Intel that seeks to position itself as a key factory on American soil and that has received strong government support. China is not far behind. With the explosion of robotics and AI, companies like SMIC or Huawei are developing alternatives to American technology to fuel their computing needs. They are looking for something else: industrial autonomy, and for that the Government has been releasing a series of funds to become one of the biggest names in the sector. If a subsidy package was launched in 2024 $47.5 billiona few weeks ago, other of up to 70,000 million to support that industry. Rvalidates directly with the US CHIPS of 52,000 million and 43,000 European million. The objective in both cases is the same: allocate obscene amounts of money to areas such as design, equipment, manufacturing and materials, as well as energy solutions that allow chips to be manufactured, but also to feed the companies in each country’s ecosystem. In the case of China, furthermore, there is an urgency to achieve these objectives as it is not able to have the advanced ASML machines and NVIDIA chips, something that the United States, Europe and Taiwan do have. India more of the same. But this is not a question of two great poles. South Korea also seeks become one of the great players of semiconductors, and another country that is designing an ambitious strategy to attract investment in semiconductors is India. Over the last few months they have been approving a series of aid packages (the last in January of this year, of 4.6 billion dollars) to boost the manufacturing of electronic components in the country. Apart from investing in their first state-of-the-art semiconductor factory (an investment of 11 billion dollars is estimated to achieve this), they are launching other aid and tax advantages to attract companies such as Samsung, Foxconn (also Taiwanese) or Apple to their territory. The goal is not to be a country that assembles the final product, but rather to manufacture critical components and move up the industrial value chain. Taiwanese expansion. The “problem” for these countries, and a great advantage for TSMC, is that they all seem to be very far away. India wants to achieve a chip made in 28 nanometer lithography, which is something that TSMC surpassed generations ago. AND China is fighting over 7 and 5 nm. Meanwhile, TSMC has refined its 3nm process and, as we say, TSMC’s great asset is not only that they have the experience and technology, but the ability to manufacture the best chips for customers who need those terribly refined chips. But there’s more: if China, Europe, the United States and India are moving, TSMC itself is diversifying. Yes Europe aspires to manufacture 20% of the planet’s semiconductorsit will be thanks to the TSMC plant planned in Germany. And although the US hates that it is a foreign company the one who has the upper hand in this great technological – and monetary – adventure of AI, TSMC has already settled on US soil. In the end, each territory seeks its … Read more

Tariffs have returned to the harsh reality

The luxury car market has always stood out for the Exclusivity and scarcity marketingso your clients are accustomed to waiting for two years and exorbitant prices in Customization concept. However, the imposition of tariffs To the Trump automobile sector, draws a new scenario that considerably increases the price of cars that already They are very high. How do the world’s most prestigious brands respond to these challenges? Tariffs and their impact on the automobile sector Unlike Generalist automobile sectorin which manufacturers have distributed factories in various parts of the world, manufacturers of supercoches or luxury cars tThey have a much more localized production. Its annual production is not measured in millions of units manufactured as in the generalists, but in hundreds and even in a few tens of cars a year. This leaves these manufacturers in a very delicate position because they do not have the same capacity to move their production (or part of it) to the US to avoid tariffs. Therefore, luxury brands such as Ferrari, Lamborghini, Rolls-Royce, Porsche and Jaguar already prepare their strategy to face the new tariff policies for their US clients. Policy change has caught manufacturers at a time of expansion to the US, after Sales fall in China who have experienced brands such as Ferrari or Porsche in 2024. These brands looked at the US hoping to expand their market share there to compensate for the fall in China. Apply a overruns up to 25% To their products will complicate the expansion in this market, so they have had to rethink their strategies. Each brand has opted for a different solution. Ferrari: Price increases in direct response Ferrari has been one of the first luxury brands to adopt a position against tariffs: it will assume part of the tariff cost, and the prices of some of its best -selling models in the US will increase by 10% to compensate for it. In statements for CNBCBenedetto Vigna, CEO of Ferrari, said that, although it is true that Ferrari buyers have a High purchasing powerthe company is aware of not moving all the additional cost of the measure. “When we consider the client, we consider that, to buy a Ferrari, these people have to work. We have to respect them. Because for us, the most important thing is the client. Therefore, we must ensure to treat them correctly,” said Vigna. In a Communicated statement By Ferrari, the manufacturer announced that it maintained the same commercial conditions before April 2 for Ferrari 296, SF90 and Rome, regardless of the import date. For the rest of the models, Ferrari establishes that they will be affected by a 10% increase for all models that have been imported after April 2, including the SUV Purosangue12Cilindri and the Ferrari F80. Therefore, Ferrari’s strategy is to maintain its profit margin without giving up the quality and exclusivity that defines its vehicles. According to data De Ferrari, of the 13,752 vehicles that left Maranello in 2024, 3,452 did it to the US, which reflects the importance of the North American market for the Italian brand. Porsche use Volkswagen as lifeguards Although Porsche has not yet adopted an official position in this regard, Oliver Blume, executive director of Volkswagen, declared In an interview with CNBC that the supercar manufacturer He could benefit from his alliance with Volkswagen to manufacture some of its models in the factories that the German group has in the US. “We have an industrial cooperation agreement with Volkswagen and, in the end, we are working closely together, so this should play a role,” said Blume. This movement would allow him to avoid the import cost for some of his models, which would reduce the final invoice of the application of tariffs, although the brand has not spoken about a price policy about it. According to published German half hAndelsblattPorsche is considering taking part of its SUVs segment and electrical models to US territory, taking advantage of the facilities that Volkswagen has in Chattanooga (Tennessee). Beyond the problems posed by tariffs, Porsche faces a complicated year in terms of sales. According to The published by The Guardianits sales in China and Europe have resent this first quarter and, although it has registered a 37% sales rebound in the US, this may be due to delayed orders from 2024 by the rates to the Chinese components of Europeand the anticipation of purchases due to the entry into force of tariffs. Lamborghini: Alternative scenarios before the tariffs Lamborghini’s response has been less direct than Ferrari’s and It still does not have an official position about itbut USA represents a 30% of total sales that the brand did in 2024. The Italian supercar manufacturer has indicated that he is evaluating different scenarios to manage the Impact of US tariffs. Stephan Winkelmann, CEO of Lamborghini, declared to Bloomberg that “we constantly work to keep up on the situation. We have daily meetings, in which you participate personally, and have personnel who analyze the situation constantly.” Like Porsche, Lamborghini belongs to the Volkswagen Group, so the option of moving part of the production is a possible output. However, His supercoches They have a great dependence on European components, which complicates their transfer. “If there are problems in the supply chain, we must address them; this is what we did during the Covid,” Winkelmann said. Rolls-Royce: Tariffs, what tariffs? In the case of Rolls-Royce, the British brand has decided maintain its production in Europe and will not move to the United Statesdespite tariffs. A brand spokesman said that: “We are currently evaluating the announcement in detail and we ask for its understanding since we cannot make more comments at this time.” This is due to the profile of their clients, who tend to be extremely rich and less sensitive to price increases. Rolls-Royce has declared that, although tariffs increase import costs, they trust that their customers in the US are willing to absorb those additional expenses. This position reinforces the ultraexclusive character of the brand … Read more

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