Toledo has stretched its Christmas season to last 49 days and attract more tourists. Some neighbors think it’s a bad idea.
Day of celebration for some. Outrageous to others. The one of Friday, November 21 It was a night of conflicting feelings in Toledo. While the City Council celebrated the official switching on of its Christmas lights (the early risers of its history) a group of neighbors gathered in the historic center to protest the ‘bill’ of mass Christmas tourism. For them, long celebrations of 49 days (until January 8) marked by crowds and difficulties in continuing with their lives. The (mega)Christmas. They do not reach the height of Vigo, which turned on its lights November 15 and probably won’t turn them off until well into Januarybut Christmas in Toledo will be much longer than usual this year. The City Council decided advance one week the implementation of its lighting and redoubling its commitment to attract tourists: if in 2024 the red button is pressed on November 29in 2025 it was activated the 21stwhen they started to shine 1.1 million LEDs100,000 more than a year ago. The result: Christmas brighter and more extensive that are remembered in the Castilian-La Mancha town. A percentage: 94.25%. The bet seems to have gone well for the City Council, which a few days ago he stuck out his chest due to the flood of tourists it received during the Constitution and Immaculate Bridge. According to the data provided by its Tourism Councilor, the city achieved a hotel occupancy of 94.25%, which, he emphasizes, consolidates it as “one of the preferred destinations” for visitors. As a reference, the year-on-year increase in visits has exceeded 47%. Visitors came to Toledo from Madrid, Valencia, Barcelona, Seville, other towns in the province of Toledo and even travelers from France, Italy, Argentina and the USA. The tourist boom was not limited to just the long weekend. Although Christmas has not yet started as such, The Spanish posted last week a series of photos that show that the historic center of the city was crowded again on the weekend of December 13 and 14. One coin, two sides. Greater influx of visitors usually translates (not always) in more business for restaurants, more guests in hotels and a greater number of potential clients for commerce. In Toledo, however, there are those who has raised his voice to warn that all this does not come for free to the city. And not just because of the cost of Christmas decorations. The same Friday that the mayor presided over the ceremony a group of residents of the historic center turning on the lights they concentrated to denounce the impact that crowds and mass tourism have on their lives. Is it something new? No. The debate on tourism (and its impact) it’s not new in Toledo. In fact, a few months ago the City Council gave the green light to an ordinance that seeks precisely to “promote a balanced coexistence between visitors and neighbors” and sets limits to the use of megaphones or tourist groups. This Christmas, however, the patience of the neighbors seems to have been exhausted. First for the phenomenon of Christmas tourismwhich transcends to other areas of Spain. Second, because this year Toledo has decided stretch your holidays. “Dangerous streets”. The most critical residents warn of the saturation of the historic center and how this affects their daily lives. After all, those who live in tourist areas are forced to continue with their routines (working, shopping, walking the dog…) with the streets crowded with visitors. “There are a lot of people circulating. I understand that they come to do tourism, to enjoy themselves, but they should be aware that there are people living there who are carrying out their normal daily lives,” explains to elDiario Natacha, a neighbor of the Historic Center who complains about the “overcrowding” on weekends. One of her neighbors, Carmen, goes even further and warns: “The streets are becoming dangerous.” And what is the solution? There is who poses distribute the tourist offer throughout the town to decongest the historic center and seek a “more livable” city model. One thing is clear: Toledo is forced to deal with two realities that seem to collide with each other. A, the discomfort on the part of its inhabitants with the agglomerations, something that is clear with their protests. The other reality is that tourism is a fundamental (and inalienable) source of wealth for the region. In 2023, for example, it assumed 7.3% of GDP of Castilla-La Mancha. Beyond Toledo. Toledo is not the only city that has encountered such a dilemma. In Vigo too have registered protests of neighbors and groups critical of the Christmas lights phenomenon, which according to the City Council attracts several million of visitors to the city in a matter of two months. Perhaps the most critical voice is that of the Vigo Central Zone Neighborhood Association, which complaint that the holidays become “a period of circulatory chaos, mobility problems, security problems, dirt and noise and light pollution in the heart of the city.” Your complaints already They have arrived at the court. Images | Toledo City Council In Xataka | There is a reason why Vigo is announcing its Christmas in Japan. And it has little to do with Japanese tourists