His model is not only powerful and free, but it has cost much less

Openai yesterday launched its first models with open weights since 2019: GPT-Oss-120B and GPT-Oss-20B. Two reasoning systems that mark a radical change in the company’s strategy after Deepseek R1’s success At the beginning of the year. Why is it important. Openai has gone from defending the safety of closed models to recognize that “it was on the wrong side of history” with open models. The earthquake that caused Deepseek In January he forced them to rethink their entire strategy. The context. Until now, Openai had kept all its models closed since GPT-2justifying it for security reasons. But rivals as a goal with Calls And especially Chinese companies with Depseek, Qwen and Kimi They have gained ground in the open ecosystem. The turning point came when Depseek R1 showed that it was possible to create advanced reasoning models with a fraction of the cost of Americans. Sam Altman then admitted that Openai needed “finding a different open source strategy.” And here it is. In figures: The major model, GPT-Oss-120bworks at a single 80 GB GPU with just 5,100 million active parameters of its 117,000 million total. His little brother, GPT-Oss-20bit can be executed in a laptop with 16 GB of memory (although the speed seems to be very slow with such a configuration, in the absence that we can try it more thoroughly). The current situation. The Benchmarks independent They place GPT-Oss-120b with a score of 58 in the intelligence indexsurpassing O3-mini but being below O3 and O4-mini. In competitive programming tasks it reaches 2622 points in Codeforces, while Depseek R1 achieves less score with a much heavier model. In detail. Architecture uses a system of Mix of experts (Moe, Mixture of experts) that activates only a fraction of the total parameters for each consultation. This allows the 120,000 million model of parameters to activate only 4.4% in each consultation, while the 20,000 million activates 17.2%. Both models maintain chain reasoning ability without direct supervision, following the principle that visible reasoning is necessary to detect undue behaviors. Yes, but. OpenAI has not made public training data, maintaining part of the secret. Nor does it include multimodal capabilities, limited only to text. Hallucinations are significantly higher than in their own models: 49% and 53% respectively compared to 16% of O1. Between the lines. This launch responds to both Chinese competitive pressure and the new Trump administration, which has urged US companies to release more technology to “promote the global adoption of aligned with American values.” The company has worked with partners such as Orange, Snowflake and AI Sweden for real use cases, seeking to validate whether the advantages justify continuing to invest in open models. Deepen. The models are available under Apache 2.0 license on platforms such as Hugging Facewith native support in tools such as Ollama, LM Studio and Services Cloud of the main suppliers. Openai has organized a network Teaming Challenge with $ 500,000 in prizes to identify security risks. This is OpenAi’s response to his Deepseek moment: recognizing that open innovation is not only inevitable, but necessary to stay competitive in a panorama where cost and accessibility matter as much as performance. In Xataka | The GPT-5 paradox: OpenAi needs the greatest jump in the history of AI just when it seems most impossible Outstanding image | Solen FeyissabDima Solomin

install a nuclear reactor on the moon before China and Russia create its exclusion zone

The Space race has warm upthis time in the heat of a nuclear reactor on the surface of the moon. And as already happened in the 60s, the urgency is not scientific, but fundamentally geopolitical. The Duffy directive. The break between Elon Musk and Donald Trump trunciated Jared Isaacman’s career as future NASA administrator. The current acting administrator of the Space Agency, Sean Duffy, is in turn Trump’s Secretary of Transportation, faithful to the priorities of the White House. In a movement that will mark the priorities of the agency, Duffy has launched an accelerated plan to build a small nuclear power plant on the moon. The directive urges NASA to have a satellite functional reactor by 2030. Why 2030. The main motivation is get ahead of the Chinese and Russia Alliance to build your own lunar reactor. “We are in a race towards the moon, a race with China. And to have a base on the moon, we need energy,” Duffy explained In a later press conference. The fear of Washington is explicit in the directive itself: “The first country to do so could declare an exclusion zone, which would significantly limit the United States for establishing the Presence of Artemis If I will not arrive first. “ A new plan. NASA was already working on a project called Fission Surface Power (FSP) with the intention of installing a 40 kW reactor on the surface of the moon at the beginning of the next decade. The new directive, published entirely By NASA Watch, raise the bet to a more efficient Bryton cycle turns and a minimum power of 100 kW. The dates are also more ambitious. The United States government requires NASA to be installed for the first 2030 quarter using a launch system of at least 15 tons of capacity. The reactor and all transportation logistics and installation will be open to the American private industry through a future public tender. More astronauts, less science. Nuclear energy will be crucial for any manned lunar base. The moon has a day and night cycle of approximately 29.5 terrestrial days, which means that any type of lunar colony faces two weeks of icy darkness. Solar energy is unfeasible to feed the life support equipment and heating that will keep astronauts alive. A fission reactor, on the other hand, would provide a constant and reliable source of energy. This Directive is the first important movement of Sean Duffy as an acting administrator, and reflects the change of course that began the 2026 Budgets of the White House: an increase in the funds for human exploration of deep space, especially if they can prevent China from getting to Marsand cuts of up to 50% in purely scientific areasincluding many of the probes that study the solar system. In Xataka | The United States was going to send the first woman to the moon. China is getting it more and more difficult

The US believes to have the definitive solution to prevent its avant -garde chips for China

Despite the efforts you are making The US government to avoid itthe avant -garde GPU for artificial intelligence (AI) that produce nvidia, AMD or brains They continue to arrive in China. Controlling secondary markets and parallel import routes is extremely difficult, especially when they run through countries such as India, Malaysia or Singapore, in which The US action It is very limited. This is the reason why, According to Bloombergthe US Department of Commerce, which is responsible for regulating exports, is considering starting an unpublished strategy. This measure will consist, if it finally comes to fruition, to introduce the technology necessary to allow them to be tracked at all times. A priori would be a form of geolocation that would identify where each integrated circuit resides during its journey once it leaves the semiconductor factory. This strategy raises technical challenges Michael Kratsios, the director of the Office of Scientific and Technological Policy of the White House and one of those responsible for the US government’s action plan for the development of AI, has confirmed that are considering the possibility of introducing tracking solutions both implemented in the hardware and software itself: “We are discussing what software or physical changes could be introduced into the chips themselves to improve the tracking of their location.” The constant tracking by GPS is not practical in this scenario of use, according to Kratsios himself The US administration is determined to protect its current leadership in the development of hardware for AI as the adoption of this technology accelerates throughout the planet. However, implement the solution proposed by Kratsios and other White House advisors It implies important technical challenges. Constant tracking by GPS is not practical in this scenario of use, According to Kratsios himselfso a possible solution is to introduce in each chip the logic necessary to confirm its location periodically. In this way, external networks can be reduced. The problem is that this design increases the complexity of the logic of each chip and can presumably impact its performance, which would penalize its productivity in the calculation centers. In addition, the cost of each GPU will increase and hackers They could find new ways to violate the safety of these chips by resorting to possible weaknesses of tracking logic. All probability to Nvidia, AMD, Intel and other designers and chips manufacturers for this measure will not like them. They will hardly introduce a logic that will make them more vulnerable and make them more vulnerable. His problem is that so far in this area the US government has adopted a little conciliatory position. And it does not seem that your attitude will change. Image | Nvidia More information | Bloomberg In Xataka | The US will not be able to contain the technological development of China. Experts from the chips industry forecast it

Minimum price on this 2025 TV that has 75 -inch qled screen, Dolby Atmos and Alexa

Beyond some of the most important brands on televisions, such as Samsung or LG, the truth is that there are others who have managed to earn a hole in the market. TCL, for example, has televisions that stand out for their value for money, something that becomes more evident when they are offer. And if you are looking for a good TV, the TCL 75T6C has fallen today on Amazon to the 658.65 euroshis new Historical minimum in the store. * Some price may have changed from the last review A TV with a good sound equipment 75T6C TCL is a Smart TV which is sold on Amazon with the brand’s own operating system, and the one we see in many of its products: Fireos. The good thing is that it is compatible with many applications, such as streaming services such as Netflix or HBO Max. As for its specifications, we talk about a TV with 75 -inch qled screenso it is ideal for those who seek a big size. It is compatible with HDR10+ And, as its operating system is Fireos, it comes with Alexa Integrated, which allows access to some functions through voice commands. On the other hand, one of the key points of this TV is its sound section. In this sense, TCL 75T6C incorporates several speakers Onkyo 2.1 Hi-Fi System They are also compatible with Dolby Atmossomething that can save us having to buy a sound barunless we prioritize power over these characteristics. You may also be interested in these accessories Xiaomi TV Box S (3nd gen), 4K Ultra HD Streaming Media Player, 2GB RAM, 32GB Smart TV box * Some price may have changed from the last review Govee TV Backlight 3 Lite with Chamber Fish Eye Correction, 5m for TVS 75-85 inches, RGBICW 4EN1, Wi-Fi, Wi-Fi, compatible with ALEXA and App control by app. * Some price may have changed from the last review Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Images | TCL In Xataka | Best home film projectors. Which to buy and five recommended models from 299 to 18,000 euros In Xataka | Mega-guide to ride a home cinema: projector, screen, sound system and more

Cantabria feared to become “La Ibiza del Norte”. For his horror, he already has “the Magaluf del Norte”

There are slogans that pass without penalty or glory and others that capture such an idea that end up rooting or even (in networks) viral. It happened little over a yearwhen Thousands of Cantabrians They went out to protest against the Tourist From his community to the shout of “We do not want to be the Northern Ibiza!” Now the controversy returns to the same region before another threat that has been summarized in an equally powerful phrase: there are those who warn that one of its most famous sand, the strut, runs the risk of becoming “The Magaluf del Norte”. The debate is served. A place: El Puntal Beach. Cantabria has 284 kilometers of coast, but few places in that large coastal strip are as emblematic as the beach of The Puntalin Somo (Ribomontán to the sea), in the middle of Santander Bay. The space is included in the Natura 2000 Network Within the dunes of El Puntal and the Estario of Miera, which stands out for its 49 plant formations. Twenty of them are also priority and the area of special interest is distributed in the area. A word: Megabotellón. Despite that environmental value and being a Protected spacethe sand becomes sometimes a great Botellodrome. People are in the area and the beach becomes an outdoor parties space. It is nothing new. It has happened relatively frequently during the summer months of recent years. In July 2020in full pandemic, the Civil Guard imposed dozens of complaints after evicting a bottle With hundreds of young people. And in August last year it happened Something similarwith a Macrobotellón that brought together thousands of young people who left in their path a lot of garbage. And what happened? That the story It has been repeated again. A few weeks ago the sand was filled with thousands of young people who crowded the beach and left long tails to move by boat from Santander. It is not necessary to imagine it. The local press and The networks They spread images of a strut to the flag, a massive party that the mayor of Ribamontán to the sea, Francisco Asón, watched with impotence. “We are in contact with the Civil Guard because they have already warned us that this is the hecatombe,” I recognized To the EFE agency. Party … And something else. The problem is not just saturation. Much of the controversy causes it what leaves behind: bags, cans, bottles … a large amount of garbage scattered on the sand, as a Cantabrist denunciation, which the next day visited the same beach to show in A video dirt. The recording speaks for itself. “The bottles in the strut begins to be unsustainable. We cannot look elsewhere while deteriorating one of the most beautiful and fragile environments of the bay,” Crows Daniel Fernández, socialist spokesman in Santander. Click on the image to go to Tweet. “Bottle, noise and dirt”. In recent days the controversy has been climbing with reproaches of political parties, institutions and environmentalists. At the end of July several counselors of the Government of Cantabria and the mayor of Ribamontán to the sea sent A letter To the Government delegate to claim that it ends the “mass and illegal” concentrations, parties that, “fill with bottles, noise and dirt a protected space.” The situation seemed relax Last weekend, but that has not prevented more and more voices from asking for solutions. One of the most overwhelming is that of Ecologists in Action, which warns of the situation of El Puntal, its “irreparable footprints” and the “risk” that the bottles represent. “A natural space turned into a shitwith bottles, plastics, food remains and butts dispersed by the sand “, emphasize The organization before crossing out “inadmissible” that the authorities allow the beach to become “a landfill.” “It is not a recreational space without norms, it is a public good of high environmental value whose conservation is a collective duty. It is not enough to send a cleaning team the next day. That does not repair the damage,” he remarks. The northern Magaluf? Just like a year ago Voices were heard rejecting that Cantabria becomes “the North Ibiza”, in recent days those that compare the situation of El Puntal with MagalufMallorca beach wrapped in controversy for the videos that show The excesses with drugs or sex in public spaces. “They have turned a protected area into the Magaluf del Norte”, complaint Cantabrist “Hundreds of tourists come to our natural environments to use them as their private club and turn them into landfills.” They are not the only ones that point in that direction. The PSOE He has claimed Measures to protect the coast “Ante Avalachas” such as El Puntal and speaks of “more than 4,000 people from Botón”. United Left too He has demanded that all administrations meet to “put an end to lack of control” in the Arenal, a measure that proposes to extend to other natural spaces in the region. “Cantabria is fashionable”. Not all institutions share the tone or focus the focus on the same point. The regional president, María José Sáenz de Buruaga, considers “a serious irresponsibility to alert tourism phobia” and asks not to transmit “a distorted image” of what happens in the community. “Cantabria is fashionable and lives a splendid and excellent moment. We are not the Northern Ibiza. Much less Magaluf,” the leader emphasizes in statements collected by eldiario.es. His executive claims to the Government Delegation that reinforces the controls. “It must act when there is a security problem.” Images | Cantabrist 1 and 2 and Federico Jordá (Flickr) In Xataka | The north of Spain has been complaining about mass tourism for years. Asturias has discovered the bitter consequences of losing it

Psychologists see something much deeper

Look at the next one you go to restaurant or cafeteria with family or friends. When the waiter approaches to remove the dishes to serve the next dish or because the food is over, someone from the table, spontaneously and instinctively, will bring the dishes or group them even before the waiter arrives to facilitate the task. It is an almost imperceptible gesture for most, but according to the psychologist Francisco Tabernerothis common and spontaneous gesture can reveal much more information than it may seem. “That simple gesture of helping the waiter means several things,” says Tabernero. Not only is good education Beyond being a gesture of good education, the act of carrying out in an selfless and spontaneous way a collaborative action with the waiter shows two personality traits Main very well defined. Tabernero points out that, on the one hand, “to provide selfless help to the waiter denotes a feature of empathy”, which manifests “simply by altruism.” This behavior can be considered a sign of what psychologists call prosocial attitude. That is, voluntary behaviors that benefit other people without seeking any direct compensation or recognition. People who help collect the table at the end of a meal can be demonstrating internal capacities such as empathy, humility and social responsibility, which often do not look at first sight but have a significant weight, even in the professional environment. Although The studies carried out On this type of behavior attribute a good part of the merit to the acquired habits and parental modeling, evidence is also collected that this type of behavior connects directly with an active understanding of others’ effort. Assertiveness and social judgment deficit Similarly, Tabernero emphasizes that this behavior can also demonstrate a type of passive type assertiveness, which “causes excessive fear of the negative evaluation of others. It is trait is observed in people who are excessively service with both their acquaintances and their strangers.” According to the psychologist, “sometimes it is no longer just that altruistic gesture, but also a need to please and avoid being negatively evaluated. It is a need to ‘be well seen’”. What all recruiters are looking for: team spirit The expert also recognizes some prosocial behavior features represented in the proactive initiative of collaborating with the waiter to make his contribution to the work that occupies his attention at that time (collecting the table) is carried out With the greatest speed and efficiency possible, showing implication even when it is a foreign task. This collaborative attitude is included among those that have been called Soft skills or soft skills that are every time they are taking A greater prominence in personnel recruitment. A METAESTUDIO collected in the Journal of Applied Psychology He concluded that employees who They show prosocial behaviors They consistently improve productivity and reinforce the environment in work teams. The study collects data from more than 9,800 multiple sectors employees and reveals that these types of gestures generate less internal tensions and greater cohesion within the equipment, so they are highly valued profiles by companies According to a published workby the Harvard Business School“The teams with the largest number of employees acting on their own initiative for the benefit of the group showed a 16% increase in productivity levels and 12% in internal cohesion indicators.” However, Tabernero points out that, in this case, the action of collaborating to collect the table may be more linked to a previous condition of the person (being very restless or nervous) that leads to everything that happens around him must be done immediately, that not of a conscious and premeditated attitude of collaborating with the waiter or helping him to be more efficient in his work. In Xataka | Some neuroscientists believe they have found the trick to solve the most complicated problems: take a nap Image | Pixabay (JM Tabel) Unspash (Kate Towsend)

DDR6 memories promise a new era for the PC. And also a new way of riding them

The next generation of RAM memories It is getting closer. While we continue adapting to DDR5the industry It already works at full speed in the DDR6, which promise to double the current performance and arrive in a novel format for the domestic user. Under these lines we wanted to collect everything we know about this new version so far. Vertigo speeds. DDR6 do not promise a simple evolution. And they will also offer a radical change in memory architecture. With Minimum speeds of 8,800 mt/s According to the Jedec standard and the possibility of reaching 17,600 mt/s, they practically double the performance of the current DDR5. Samsung, Micron and Sk Hynix They have already passed the prototype phase and work together with Intel, AMD and NVIDIA in the validation processes. THE SECRET OF THE PERFORMANCE. The key is in The new 4 × 24-bit sub-channel architecturecompletely different from the 2 × 32-bit structure of DDR5. This change allows to manage more data simultaneously, but also introduces new challenges in the integrity of the signal. Jedec is evaluating the use of NRZ standard (Non-back to zero) For communications, abandoning the current PAM system that already shows limitations with the highest speeds of DDR5. Goodbye to traditional modules. Here comes the most visual change: DDR6 is likely adopt the CAMM2 formatwhere the modules are placed in parallel to the motherboard instead of perpendicular such as the Dimm and So-Dimm of a lifetime. This modification has its explanation. And it is that the current Topology of the memory slots generates interference that limit the maximum speed up to 400 mt/s. CAMM2 eliminates these problematic welded connections and transfers signal management to the module itself. A change when setting up a PC. The change of format involves completely redesigning the motherboards, but opens new possibilities. CAMM2 connectors could be located at the back of the plate, allowing more compact factors. Although initially require several screws for their fastening, Jedec works on installation systems without tools. In parallel, everything indicates that we will see more portable and Mini PCs with Solded memory directly (something increasingly common today), sacrificing the ability to expand for better performance. In a few years. The deadlines are more or less clear. The validation of platforms will begin in 2026, they will reach servers in 2027 and the availability for consumers is expected to be between 2028 and 2029. This staggering is similar to that with DDR5, but analysts predict faster adoption in artificial intelligence environments and high performance computing. Everything indicates that the initial prices will also remember those of DDR5 in 2021, limiting early adoption to data centers and research laboratories. What comes after. DDR6 will not only offer more speed: they promise greater energy efficiency and higher capabilities thanks to New NAND chips in development. For players and content creators, it will mean more bandwidth for work loads that involve AI and demanding applications. However, this evolution will require new motherboard, compatible processors and a different way of mounting a PC. Cover image | Andrey Matveev In Xataka | The milling of a programmer made a fateful mistake of this classic video game into a congratulation message

The most terrifying figure is 31.3º

The State Meteorology Agency (AEMET) has reviewed the meteorology last July. We are accustomed to reading on maximum temperatures, extreme rainfall or fast wind gusts, but perhaps the most striking data last month is elsewhere: the minimum temperatures. 31.3º Celsius. We are not talking about the absolute minimum temperature reached last month (the 0.7º Celsius registered in Cap de Vaquèira, Lleida, they have little remarkable), but of the highest minimum temperature of the month. On Thursday 17, the thermometer of the Agüimes station, in Gran Canaria, did not fall from 31.3º. The event occurred during a warm event which affected large areas of Gran Canaria in the middle of last month. During this event, the forecasts indicated maxims of 40º, something rare in the islands, and led Aemet to activate a red notice due to extreme risk on the island. Tropical nights, equatorial nights. The problem of high minimum temperatures has been persistent this summer. There have been numerous occasions and wide geographical areas where the night drop in the thermometers has not been enough to let us stand properly. There are several terms that we use in these contexts, such as tropical nights, referring to the nights in which temperatures do not lower the 20º; and the Equatorial or Torrid Nightsin which it does not get off the 25th. However, in some places, the problem has gone even further, with mercutes that did not even go down from the 30th. Ensure rest. Reconciling sleep at these temperatures is a difficult task if there is no Fan or air conditioning assistanceso our nighttime rest suffers. That is why, although maximum temperatures usually call our attention more, high minimum temperatures may also be problems. A worrying trend. Of course, this is a problem that, if the forecasts continue to be fulfilled, will go worse, not only in the long term as a consequence of climate change, also during this month of August that opens with a heat wave that It still affects To a good part of the Peninsula. The present heat wave It is also bringing high minimum temperatures. Tonight, for example, it is expected that they do not fall from the 20th in various areas of the country, and they will be able to stay above 25 in areas of the Mediterranean, of the southern peninsular half, in the depressions of the Northeast, or even in areas of the northern peninsular, on the plateau and in Galicia. Not just heat. The new statistics published by the Agency also mention the maximum absolute temperature registered in Spain in July, the 43.3º observed in Granado, Huelva, on Tuesday, July 1, in the first of the heat waves recorded this summer. The agency’s data also included data that describes the intensity of the tormentous episodes seen in the middle of the month, such as gusts of up to 133 km/h registered in Caspe, Zaragoza, on the 10th; or the 155.4 mm of rain collected on the 12th in Vilafranca del Penedés, Barcelona. A striking fact if we consider that in the Catalan town, 216.4 mm were collected throughout the month; That is, more than 70% of monthly rainfall in the town occurred in one day. In Xataka | This year’s rains were supposed to leave us overflowing swamps in summer. Reality is being very different Image | ECMWF / Ivan Oboleninov

There are thousands of people hooked to streaming. One to 3,900 kilometers deep full of marine curiosities (and memes)

In the Submarine Canyon of the Sea of La Plata, near Argentina, something of the most curious happens: two powerful currents coincide. One is salty and warm. The other, cold and very rich in nutrients. The union of both is the Confluence Brazil-Malvinas And it is important in the Earth’s climate regulation. It is known that there is a huge ecosystem down there, one of which little is known and that, at the moment, it is being explored live by an underwater rov next to thousands of people who, since July 23, They follow their live emissions Through YouTube. The mission. These submarine cannons hide a varied species ecosystem in their recesses. In 2012 and 2013, the Continental I, II and III of CONICET expeditions (National Council for Scientific and Technical Research of Argentina) used fishing and drag networks to explore the bed, discovering new species and leading to the publication of more than 60 Papers. Now, in 2025, technology has improved and It is possible to explore depths up to 3,900 meters with a vehicle operated remotely. Continental slope IV: Underwater Oases of Mar del Plata Canyon. That is the name of this new mission, an expedition of CONICET in collaboration with the Schmidt Ocean Institute. As explained from the Council, “it is the first time that in the Argentine Aguas of the Southwestern Atlantic the remotely operated vehicle (Rov) is used, capable of capturing underwater images in ultra high definition and collecting samples without altering the environment.” The funny thing is that the adventures of this rov They are broadcast live through YouTube. The goal. In addition to studying the Argentine seabed as it has not been possible to generate 3D models of emblematic species to produce educational material. The one who has interest can access the data collected completely free through open repositories such as CONICET Digital, Bish and Genbank. Image | CONICET How is the thing going? According to Explain The CONICET researcher in the MACN and scientific chief of the expedition, Daniel Lauretta, “we are barely starting and we see incredible things: animals that had never registered in this area, underwater landscapes that seem from another planet, and behaviors that surprise even the most experienced scientists.” It also states that being able to broadcast it live makes “science is somewhat distant or inaccessible, and becomes part of the day to day. In addition, it forces us to explain what we do clearly, without turns, so that anyone can understand and enjoy it.” The memes. That streaming has become so popular, has undoubtedly helped the collective ingenuity when seeing comedy in the seabed. It is an unknown territory for most and the species that live there are striking. That is why it is not surprising that networks like X have been filled with captures, memes and funny texts with these species as protagonists. The capture of that sea star has gone around the world, but it is not the only one. As for whatever, users have baptized it as “Estrella Culona” | Image: Xataka Argentina Caught in fraganti | Image: Xataka Argentina A violet benthodytes. His nickname: Batatita | Image: Xataka Argentina “Me and the boys together to see a stream of the CONICET,” says an X user | Image: @Genaro23101 Jokes apart, why there? The Malvinas current moves north from Antarctica to almost Río de la Plata, dragging cold and nutrient rich from Antarctica to the Patagonian platform. This current is very important for Argentina and its fishing industry, valued at 2,000 million dollars According to Schmidt Ocean Institute. The current of Brazil, more superficial (700 meters or less), transports warm and salted water from Ecuador to Rio de la Plata. Where both currents collide a strong thermoclin that, in turn, and due to temperature differences, generates rotating currents that redistribute heat, helping to regulate the climate of the earth. As explained by the institute, “the mixture of these two mass of water so different probably creates conditions that facilitate the coexistence of temperate and tropical organisms, as well as species that can only be found in the confluence.” Hence this area has so much scientific interest. Image | CONICET In Xataka | While humanity dreams of colonizing space, researchers have had another idea: living in the seabed

Four -hour tails for the Labubu store in Barcelona illustrate that they are more than a fashion: they are an addiction

Labubu fever moves globally. In Spain it takes time being a phenomenon And this is certified by the opening of a new permanent store in Barcelona that already has four -hour tails and people traveling from other countries To buy in it. Pop mart, The Chinese company that manufactures these dolls Collectibles, has generated a millionaire business with inherited tactics of video games and bets. Phenomenon in Barcelona. The new Pop Mart, and only permanent in Spain (in November last year the brand opened A pop-up also in Barcelona), has opened in the portal of L’àngel, one of the main commercial arteries of the Catalan capital. The first day were seen tails of more than 200 meters and astronomical expenses: with prices that are between 12 and 240 euros, there are those who confess to having Inverted 700 euros in these dolls for being “an investment.” What are they? The Pop Mart are the dolls that the company of the same name manufactures and can be purchased Through its websitein specific stores such as this new one in Barcelona, and even in vending machines. They are divided into series of variants of the same doll, thus promoting collecting. His most successful product is Labubu, a creature with a monkey and disturbing smile. It is part of a broader collection called The Monsters, and generated last year 419 million dollars in benefits for Pop Mart. Massive success. The company was founded in 2000 and has ended up becoming one of China’s best known brands at the global level, with milestones such as its actions in 2024 They rose 370%. They even have their own attraction park in Beijing, Pop Land40 square kilometers. According to data from Time130 of the company’s 530 stores at the end of last year are outside China. In 2024, its benefits for international sales rose 375%. According to him The company itselfin 2024 it had benefits of 1.8 billion dollars, of which 40% came from outside China. The reasons for success. The first and most obvious is viral contagion in networks. It is obvious that there are more and more celebrities and influencers that show your labubusand it is usually pointed out as the initiator of the viral phenomenon to Lisa, from the K-Pop Blackpink group, Although now the dolls are in the hands of famous Americans and European such as Rihanna, Dua Lipa, Madonna or Kim Kardashian. Fever is such that they have already generated their own falsification marketwhich swarm for markets such as Wallapop, Milanuncios or Vinted, sometimes with swollen prices. However, beyond the imitation behavior of celebrities, there are other reasons for success: the gamification of the phenomenon. Little thing. The first step that Pop Mart takes to generate addiction is to generate shortage: there are no specimens of the doll, and take advantage of Pop Mart Mart. A small art that many Influencers They explain How to master social media accounts. As explained This Rolling Stone articlethe purchase process is already a maze of voluble rules tests and that include virtual dead ends in the store, and knowing how to enter the Store At the right time of the Just day (Pop Mart does not warn when the Restocks will be). The Labubus Gacha. The Pop Labubu Mart and the Gacha video games (In which random awards are paid with virtual coins, although in many cases the games have systems free-to-play) share the mechanics of random collecting, that is, they are steroid slots. Labubu They are sold in surprise boxes or Blind Boxeswhere buyers do not know exactly what figure they will receive. Labubu reward to the most constant (or fortunate) with “secret” unusual figures and the Gacha games have certain extremely difficult characters to obtain. Both systems are designed to generate addiction and compulsive purchase, with psychological manipulation through hidden probabilities (although today in video games They are regulated) and limited events. The key is to convert uncertainty into an entertainment experience for which consumers are willing to pay, creating a cycle of expectation, emotion and disappointment that drives to try again. Header | Dushawn Jovic in Unspash In Xataka | There is a 30 -euro doll over a lot of mobiles in Spain. Welcome to the fashion of the ‘Sonny Angel’

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.