Month: August 2025

Mercadona has been filled with gels and shampoos that mimic luxury products: the silent revolution of supermarkets

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A light texture cream and minimalist container that could go through a Sephora launch, a Bombonera type bag that Remember Loewe or Jacquemusand a colony whose aroma evokes Carolina Herrera or Issey Miyake perfumes. All this coexists, at reduced prices, in the same place where fried and softening potatoes are sold: the supermarket. Between clonations or inspirations – not to open the legal melon – you can find global cosmetics and perfumery trends, including Korean skincareas well as viral accessories in a daily and massive context. A phenomenon that arouses passions on social networks and that, in Spain, has Mercadona as one of its main protagonists. Imitation as a strategy. According to Business InsiderMercadona, through its own Deliplus brand, accurately mimics makeup products and personal care of firms such as Mac, Benefit, L’Oréal or Urban Decay, with containers and textures that remind the original but at prices that rarely exceed six euros. Among the best known examples are the Maxi Volume mask (inspired by L’Oréal), the silicone base similar to Benefit or Illuminator and Coloretes that refer directly to The Balm and Nars. The formula works thanks to the massive distribution and indirect marketing that generate users and influencers by viralizing findings such as bath gel with amber and vetiver for 1.50 euros, described by the confidential as “a gel that smells of gods” and compared to high -end perfumes. In Xataka A feeling is growing in Europe and Canada: Boicote "National" The hole that leaves inaccessible luxury. This “corridor luxury” blooms at a time when traditional luxury has become more expensive until its clientele concentrated in the richest 1%. According to the avant -gardethe average price of luxury products has risen 25% since 2019, displacing the aspirational consumer that previously saved to buy a perfume or accessory. Today, more than 40% of the sales of many brands come from that 1% of greater purchasing power. The consequence of all this is a market hole that fill legal imitations, inspired products and, in the illegal field, falsifications. According to the countrydigital copies trade has exploded with apps and channels in Telegram, where young people buy and exhibit replicas without complexes. 54% of the B buyers see with good eyes that others carry falsifications, and 37% admit that it carries or carry them. In this panorama, legal clones such as those of Mercadona are positioned as an “safe” alternative, although they are part of the same conversation about value, authenticity and saturation. The origin of luxury by hand. The mixture of luxury references and daily consumption is not new, but in the last decade it has been normalized and even turned into a statement of style. The figure of the “luxury choni” – who combines gold logos with basic garments and low cost makeup – has permeated in artists such as Bad Gyal, capable of dressing in Versace and Use Mercadona Profiler. Also Rosalia, in its beginnings, sang in Aute Cuture: “In the Palace and in the Chinese”, encapsulating the coexistence of two consumption universes in the same aesthetic identity. This symbolic cross has found fertile ground in cosmetics, where the price does not always determine social recognition. An effective clone can grant the same symbolic capital as a luxury product, especially when social networks amplify the finding. The era of “dupe”. In networks like Tiktok, the term Dupe It has become a generational flag. Vogue Business has documented How gene generation has stopped hiding that uses imitations: finding and showing them is a source of pride. Brands such as Mcobeauty in Australia have grown thanks to this movement, while firms like Charlotte Tilbury have launched campaigns to claim their “original formula” and differentiate themselves from copies. In other markets, the line between inspiration and copy has been tested in court. According to Vogue BusinessBenefit’s demand against Elf Cosmetics for a mask similar to his Roller Lash failed: justice considered that packaging and components differ enough not to confuse the consumer. On the other hand, Mercadona does not fight on that forehead: its strategy is to identify and produce quickly, benefiting that in Spain, as in many markets, copying formulas or aesthetics without violating patents is perfectly legal. Beyond beauty: edible luxury. This phenomenon is not limited to cosmetics. According to Delishgeneration Z is moving aspirational consumption to food. In the United States, chains like Erewhon sell $ 20 with superfood and collaborations of Celebritieswhich are both a well -being product and a content for social networks. Logic is similar: to make daily consumption (makeup, breakfast, hydrate) into an act of visible and replicable status. Luxury is no longer alone in marble boutiques: it is in the glass Take Awayin the design bottle of design and, in Spain, in the supermarket perfume line. The debate: democratize or dilute. He Dupe It can be understood as democratization: put aesthetic and sensory codes available to a few people. But it can also dilute the value of the original and its promise of exclusivity. Marc Chaya, CEO of Maison Francis Kurkdjian, warned in Vogue Business: “Duping is a serious matter … some serve to remind brands that cannot abuse the price, but others flood the market without providing utility or purpose.” For the consumer, the dilemma is different: pay for history and prestige or for the effect and similarity. For brands, the question is how to maintain relevance when desire is satisfied with cheaper alternatives. {“videoid”: “x85k87i”, “autoplay”: fals, “title”: “Black Friday: how to know if an online store is reliable ️ Buy with internet security”, “Tag”: “”, “Duration”: “562”} Cart as a global showcase. It is not about replacing the traditional luxury experience, but about appropriating its symbols in times of inflation, precariousness and digitalized consumption. The “hall luxury” is a symptom of an era where the barriers between high range and mass consumption are increasingly diffuse. And there, in that hall where glamor coexists with the softener, a new chapter is being written in the history of consumption: one where a … Read more

I have a chatgpt at home

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To use Chatgpt In the cloud it is fantastic. It is always there, available, remembering our previous chats and responding quickly and efficiently. But depending on that service also has disadvantages (cost, privacy), And that is where a fantastic possibility enters: Execute AI models at home. For example, Assemble a local chatpt. This is what we have been able to verify in Xataka when trying the New Open Openai models. In our case we wanted to try the GPT-Oss-20B model, which can be used theoretically without too many problems with 16 GB of memory. That is at least what Sam Altman presumed yesterday, which after launch He affirmed That the upper model (120b) can be executed in a high -end laptop, while the smallest can be executed on a mobile. Our experience, which has gone to trompicones, confirms those words. First tests: failure After trying the model for a couple of hours it seemed to me that this statement was exaggerated. My tests were simple: I have a MAC Mini M4 with 16 GB of unified memory, and I have been testing AI models for months through months Ollamaan application that makes it especially easy to download and execute them at home. In this case, the process to prove that new “small” model of OpenAi was simple: Install Ollama In my Mac (I already had it installed) Term a terminal in macOS Download and execute the OpenAI model with a simple command: “OLLAMA RUN GPT-Oss: 20B “ In doing so, the tool begins to Download the model, which weighs about 13 GBalready then execute it. Throw it to be able to use it already takes a bit: it is necessary to move those 13 GB of the model and pass them from the disk to the unified memory of the Mac. After one or two minutes, the indicator appears that you can already write and chat with GPT-Oss-20B. That’s when I started trying to ask some things, like that already traditional test of counting Erres. Thus, I started asking the model to answer me to the question “How many” R “are there in the phrase” San Roque’s dog has no tail because Ramón Ramírez has cut it? “ There GPT-Oss-20b began to “think” and showed his chain of thought (Chain of Thought) in a more off gray color. In doing so one discovers that, in effect, this model answered the question perfectly, and was separating by words and then break -in each word to find out how many erres there were in each one. He added them at the end, and obtained the correct result. The problem? That was slow. Very slow. Not only that: in the first execution of this model, two Firefox instances had open with about 15 tabs each, in addition to a Slack session in macOS. That was a problem, because GPT-Oss-20B needs at least 13 GB of RAM, and both Firefox and Slack and the background services themselves already consume a lot. That made trying to use it, the collapse system. Suddenly my Mac Mini M4 with 16 GB of unified memory was completely hung, without responding to any bracket or mouse movement. I was dead, so I had to restart it to the hard ones. In the following restart I simply opened the terminal to execute Ollama, and in that case I could use the GPT-Oss-20B model, although as I say, limited by the slowness of the answers. That caused that many more evidence could happen either. I tried to start an unimportant conversation, but there I made an error: This model is a reasoning modeland therefore try to always respond better than a model that does not reason, but That implies that it takes even more to respond and consume more resources. And in a team like this, which is already just starting, that is a problem. In the end, total success After commenting on the experience in X some Messages in x They encouraged me To try again, but this time with LM Studio, which directly offers a graphic interface much more in line with which Chatgpt offers in the browser. Of the 16 GB of unified memory of my Mac Mini M4, LM Studio indicates that 10.67 are dedicated to graphic memory right now. That data was key to use Openai’s open model without problems. After installing it and downloading the model again I prepared to try it, but when I tried it, I gave me a mistake saying that I did not have enough resources to start the model. The problem: the assigned graphic memory, which was insufficient. When navigating the application configuration I proved that unified graphic memory had been distributed in a special way, assigning in this session 10.67 GB to graphic memory. The key is to “lighten” the execution of the model. For this it is possible to reduce the level of “GPU offload” – how many layers of the model are loaded in the GPU. The more we load faster, but also more graphic memory consumes. Locating that limit in 10, for example, was a good option. There are other options such as deactivating “Offload KV Cache to Gpu Memory” (cachea intermediate results) or reduce the “evaluation batch size”, how many token are processed in parallel, which we can download from 512 to 256 or even 128. Once these parameters were established, I got the model finally charged in memory (it takes a few seconds) and being able to use it. And there the thing changed, because I met a chatgpt more than decent that he answered quite quickly to the questions and that was, in essence, very usable. Thus, I asked him about the problem of the Erres (he replied perfectly) and then I also asked that he made a table with the five countries that most championships and runners -up in the world of football have won. This test is relatively simple —The correct data They are on Wikipedia– But the IAS are … Read more

A DUCATI of 75,000 euros flying in a paragliding tied to a boat

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If you are fond of motorcycles, you will know that not every day you can see a Ducati Panigale V4 tricolore. Above all, because Ducati has only manufactured 1,000 units of this model and its price Do not go down from 75,000 euros. But if it is already difficult to cross it on a road, much more complicated is that survives you While cooling taking a bath in a beach in Croatia. Yes, now the Ducati also fly, and not in a metaphorical sense. The extravagance of a millionaire who did not want to get off his collection motorcycle or to go to the beach to do water sports, has achieved go viral in networks Social, and it is not for less: neither short nor lazy, the millionaire has tied his motorcycle to a paragliding to raise it 20 meters above the water to enjoy the marine breeze. As our partners of Motorpasion motorcycle: It goes wrong. A well “viral” The video, which has gone viral among fans on two wheels, begins with the difficult task of uploading a Ducati Panigale V4 tricolore from 188 kg to a boat through a more than unstable floating platform. In that context, the pilot appears, willing and safe as if uploading a collection motorcycle to a boat was something everyday. Not without some cinematographic tension, they finally manage to take it to the back of the boat to, by harnesses anchored to the chassis of the motorcycle, tie it to a paraglide. With the tense paragliding rope and the wind playing in favor, the key time of the feat comes: the Panigale takes off. And no, it is not a metaphor. Literally, the wheels of this wonder of 1,103 cc and 216 hp take off from the boat helmet and Start your solo flight with his pilot juggling to try to keep his balance on her. The result, as expected, is a surreal image: a motorcycle of 75,000 euros flying subject to a paraglined dragged by a boat that navigates a beach in Croatia. Oil on canvas. To anyone’s surprise, the flight lasted what took the paragliding to run out of the wind support necessary to hold the more than 260 kg that could weigh the motorcycle and its pilot, slowly rushing towards the marine surface in a slow immersion that in the video is cut so as not to hurt the most sensitive bikers. Ducati Panigale V4 Tricolore: The sacrificed jewel To understand the caliber of this “plenty”, we must put in context that the motorcycle used is not any motorcycle of the Ducati catalog. The 2025 model is a jewel of mechanics with a V4 engine that reaches speeds of about 300 km/hy mounts carbon fiber tires that reduce inertia by 12% in the front and 19% in the rear compared to other models of the range. Its equipment is oriented to the maximum runway performance and to offer a Extreme conduction both in circuit and on the road. What Ducati did not count is that he was also going to compete about the water. For readers’ tranquility, just comment that no motorcycle has suffered severe damage (at least apparently) to record that video, since at the end of it The protagonist is shown burning wheel on the dock and with the motorcycle spitting water like a newly rescued drowning. The episode not only tests the technical resistance of the motorcycle, it also demonstrates how far eccentricity can go When moneythe boredom of summer and social networks shake hands. In Xataka | There was a day that MotoGP rivaled in audiences with football. The Aragon GP confirms that this time has died Image | Ducati

Tamara was the background of the junk television barrel of the two thousands. Netflix has managed to reinvent it completely

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The nostalgia It has absolutely unsuspected vericuetos. Who gets out of fashion Retro video gamesthe eighty cinema franchiseseven the looks that we thought we would not see anymore It is one thing. But recover an absolutely dependent television fauna from a very specific point of our pop culture (realities absolutely outdatedthe sagas of characters that seemed fiction but were very real, the excessive and openly feast aesthetics of the beginning of the century) is something very different. Superstar. The culmination of this return from that literally indescribable area of the two thousands has worked with the series’Superstar‘, a highly fictional chronicle of those years produced by the Javis, created by Nacho vigalo and issued by Netflix. Tamara and Margarita Sixdedos, Leonardo Dantés, Paco Porras, Tony Genil, Loly Álvarez and Arlequín make up an absolutely locked microcosm in itself and that is equally eccentric in the series. And a concert, tip. In a line curiously parallel to the argument of the series (which, we insist, is far from being a biopic to use), this new wave of interest in tamarism has the most unexpected effect of all: A YURENA MACROCONGERthe artist previously known as Tamara, on March 23, 2026 at the Vistalegre Palace in Madrid. The event will be titled ‘Yurena: the concert that was never’ and its promoter describes it as “A unique event that rewrites the story of an artist to which television turned into a phenomenon and time, in legend. “ Reinvent the past. The main characteristic of the series is that (unlike previous incursions of the Javis in certain areas of the past, such as’Poison‘) At no time is it intended to be a reliable portrait of what happened, but each episode focuses on one of the characters involved to tell that so television that is “its truth.” To the extreme: if one of them said he had Michael Jackson eating macaroni at his house, we see him; If another said that he was kidnapped by a sect that abused him and revealed plans for the underground control of Spanish reality, we see it. And what remains. Because the Spain of that time gives for much more: of the imitators of Chiquito de la Calzada (an indescribable phenomenon already in itself) to the guests of the program of Jesús Quintero, going through the fauna of the film of Jesús Cárdenas or the Guirigais that each night were mounted in the programs of Javier Sardá and Pepe Navarro. A true lack of control, noisy and subversive, which is portrayed and analyzed in ‘superstar’ with a very personal author, Vigalondo, where they are, on an absolutely novel plane, Tamara and David Lynch. Maybe the only honest way of seeing it. The return. Of course, ‘superstar’ has not entered the most watched international top of Netflix, because tamarism is an absolutely Spanish phenomenon, incomprehensible beyond our borders. But it has served to unleash a new wave of tamarist claim: the concert in Vistalegre will be its culmination, although as the artist says, She has never stopped acting. Because tamarism never left, it continued in our subconscious, waiting for the time to come back. Header | Netflix In Xataka | Netflix premiered the first scene generated with AI in an original production, and nobody realized: the moment has arrived

There are those who use chatgpt to create a vacation plan. Swedish prime minister uses it to govern

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Ulf Kristersson, Prime Minister of Sweden and leader of the country’s conservative coalition, He has publicly recognized that consults artificial intelligence tools such as Chatgpt and Mishwner (Mistral European chatbot) to obtain “second opinions” in its government decisions. A statement that has unleashed a political and academic storm about the risks of using AI in such critical sectors as public and citizen management. In the focus. In An interview With the Dagens Industri Economic newspaper, Kristersson not only admitted their personal use of these tools, but also revealed that their collaborators also employ them in their daily work. “I use it quite often, even if it is to obtain a second opinion” said the prime minister. Apparently, Kristersson claims to use the tools to ask things like “What have others done? Or should we think just the opposite?”, He explained about the questions he asked. A devastating reaction. The Actonbladet newspaper accused directly to Kristersson having “fallen into the psychosis of the AI of the oligarchs.” Meanwhile, some experts have shown concern about security and democratic implications. Simone Fischer-Hübner, researcher and computer expert at the University of Karlstad, warned about the dangers of introducing sensitive information in Chatgpt: “You have to be very careful.” The warning makes sense, since although the company has security and privacy measures, any conversation we have with the chatbot ends on OpenAi servers. Therefore, it is not a very safe approach, especially if we talk about such a critical use as in the political dome. Beyond security. Virginia Dignum, professor of artificial intelligence responsible at the University of Umeå, assures that AI cannot offer significant opinions about political ideas, since it simply reflects the biases of those who developed it. “The more it depends on AI for simple things, the greater the risk of excess confidence in the system. It is a slippery slope,” he warned. And he finished with a phrase that has turned the world around in networks and media: “We do not vote for Chatgpt.” A defense that does not convince. Kristerson spokesman Tom Samuelsson tried to minimize controversy ensuring that the prime minister does not handle sensitive information through these platforms and that he uses them “more as a general reference.” However, Jakob Ohlsson, an expert in AI, Point out that even seemingly harmless information can reveal patterns of government strategic thinking to technology companies in charge of this type of systems. It is these types of examples that show us The great adoption that have had these types of systems, regardless of the sector in which they work. Cover image | Solen Feyissa and Anders Wiklund/AP In Xataka | OpenAi has just kick the AI board. Your new model is free and can be downloaded to use from the laptop

Madrid is an invivable city

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Do you like the autonomous community in which you live? Would you change it? And if so, where would you leave? To another tip of Spain or would you look further, abroad? Recently the Mutual Group technicians did A curious experiment: They dedicated themselves to interviewing more than 2,300 people distributed by Spain to raise those same issues and find out to what extent they are satisfied with the region in which they live or, if possible, where they would like to move. The result is striking. A percentage: 67%. Notice the cis It reminds us That Spaniards are concerned about such elementary issues as access to housing, unemployment or economy, but still the vast majority do not consider looking for fortune in other countries. That is at least the main reading that leaves the II Housing Barometer ‘Owner planet’, prepared by Mutual Group owners. After conducting thousands of interviews their technicians found that almost seven out of ten Spaniards (67%) want to continue residing in the country, which represents a slight two -point rebound with respect to 2024. For its authors it is “a discreet but significant rise” that suggests “greater satisfaction with the place where we live.” Of course, when taking out the magnifying glass and analyzing the data we observe some nuances that reveal that not all Spaniards are equally satisfied. Age of age? The most important difference is related to age. The oldest Spaniards are the least inclined to make their bags to leave the country, a reality that contrasts with the younger population cohort. The study It shows that while 77% of those over 65 ensure that they want to maintain their residence in Spain, that percentage drops to 54% when we talk about young people aged 18 to 24. It is not a surprising fact if the difficulties with those found to access housing and that The unemployment rate Between 16 and 24 years it exceeds the rest of the stripes. Another fact: 51%. The barometer It shows another curious fact that gives even more game. Perhaps the perspective of packing and moving to another point in Europe or even America, Asia or Africa does not excite the vast majority of the population, but the study reveals that the Spaniards are more willing to move to another autonomous community. Moreover, it is a “feasible” perspective for 51%. Last year that percentage reached 54%. What regions do we look mostly? Andalusia, the one desired by 9%, followed by Asturias (6%), Basque Country (5%) and the Canary Islands (5%). Preferences oscillate however from one community to another, just as the percentage of people satisfied with the place where they reside and that of those who recognize that they would not mind liking the blanket at the head and move to another community. Two cases: Andalusia and Madrid. When he reviewed Your data And he calculated the local population percentages satisfied with his community, Mutual Group of owners took another surprise. The reason? There are differences. And deep. In Andalusia, 59% of the interviewees ensure that it would not change region, which makes it the community with the greatest roots in the entire country. 6% recognize not being clear and 35% would move to other latitudes, especially to Asturias and the Canary Islands, places to which 12% of respondents would go. In the opposite pole is Madrid, the community with the most detached population. At least according to the Mutual Group study. Only 25% say they would not change community. Another 8% confess that they do not know if it would leave. Conclusion? 67% of Madrid They would transfer their lives to another territory. Which one exactly? If we talk about Spain the most desired places by the inhabitants of the capital are Andalusia (12%), Asturias (9%) and Community Valencian (8%), followed by Cantabria, Castilla y León and Galicia, regions tied with 6%. The big question: why? The study has its limitations, but leaves an interesting question: why do so many Madrid people recognize themselves willing to leave? For the company they come into play various factors: “The accelerated rhythm of life, the cost of housing and urban congestion lead to the population to look for quieter or affordable environments.” The authors of the study remember that the percentages also tell us about issues such as the “degree of stability” of the population, attachment, climate, quality of life and “cultural identity.” The cost of housing can be another crucial element, as are job opportunities. The report reveals that another community with a high percentage of open population to leave is Balearic Islands. Only 29% guarantees that they would not change region and 12% say they have no clear opinion about it, which translates into the remaining 59% is not a crazy idea. The Balearic Islands and Madrid share a peculiarity: they are the communities in which It is more expensive Buy house. The third is a Basque Country, where 43% would be clearly moved. Images | Josefina Di Battista (Unsplash) and Joshua Aguilar (UNSPLASH) In Xataka | “Chulos, arrogant and know -all”: if the question is whether there is ‘Madridophobia’ in Spain we already have the answer

Nolan is rolling ‘the Odyssey’ in the Western Sahara. A good part of Spanish cinema has been thrown over

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In the absence of One year for the premiere and having seen Only an official image From what it holds, the next of Christopher Nolan is already raising some controversy, although this time the reasons are completely extracinematographic. The filming of the film in the city of Dajla, in Morocco, already He aroused certain protests a few weeks ago, and these are now increasing with A statement signed by a large number of Spanish artists They ask for transparency with the reasons to have chosen that place. All against Nolan. Directors such as Rodrigo Sorogoyen, Benito Zambrano, Fernando Colomo and Icíar Bollaín and actors such as Javier BardemJuan Diego Botto, Carolina Yuste, Javier Gutiérrez, Nathalie Poza, Carlos Bardem, Guillermo Toledo, Alberto San Juan, Melanie Olivares or Luis Tosar have joined the aforementioned prior manifesto of the Sahara International Film Festival (Fisahara) against the recording of the film in this area of the African continent. The manifesto asks the producers of the film to “break their silence on why they chose the city of Dajla, occupied by Morocco, in the Western Sahara, as a place of filming of the movie scenes.” Without consent. The manifesto explains the reason for the protest: to film “without the consent of the Saharawi people. The only consent he received came from the occupant force: Morocco.” The problem, according to the festival, is that “Nolan (…) may have contributed without knowing it to the repression of the people of the Western Sahara, helping to normalize the brutal occupation of Morocco.” And he continues: “Morocco has turned Dajla into a tourist center, as Netanyahu intends to do with Gaza, a place to practice kitesurf, cultural events (…), conferences, renewable energy projects used to make the occupation green, etc.” The background of the conflict. The Western Sahara conflict It originates in 1975when Spain left its colonies, delivering the territory to Morocco and Mauritania instead of celebrating the self -determination referendum promised to the Saharawi people. Morocco launched the “Green march“That same 1975, an invasion of 350,000 civilians accompanied by military forces that occupied the Western Sahara, causing the Saharawi population to run massively into the desert and subsequently to the refugee fields of Tinduf, in Algeria. During this escape, Moroccan aviation systematically bombarded civilians refugees with napalm and white phosphorus in Camps like Um-Draigawhere they died between 2,000 and 3,000 Saharawis. 170,000 Saharawis They have lived as refugees for almost 50 yearswhile the Polisario Front continues to claim the independence of the territory and the right to self -determination recognized by the United Nations, in a conflict that resumed militarily in 2020 after 29 years of high fire. A laundering operation. The Moroccan government has been immersed in an intense international image washing strategy in relation to the Western Sahara, focused on the normalization of the occupation, the Economic and tourist promotion of the territoryand diplomatic and media manipulation. That is precisely what is attributed to Nolan from the statement that may be helping to be done, consciously or not. Much discussed lately it has been the Mass Influencers Invitationjournalists trips and content creators of European countries to promote the occupied city of Dajla. Nolan’s key role. Reda Benjelloun, from the Moroccan Cinematographic Center, told the local environment Stockings24 That the production of ‘the Odyssey’ has a vital importance for the city, since it is the first major Hollywood production that does so. In a radically opposite position is the Ministry of Culture of the Polisario Front, the Saharawi nationalist group that seeks self -determination, and which issued a release in which he affirmed that “this act constitutes a dangerous form of cultural normalization with the occupation, and an unusual exploitation of art and cinema to bleach the image of a colonial situation that is still imposed by force” In Xataka | Morocco has given Israel 34,000 km² of the Atlantic for gas exploitation. The problem: they are waters in conflict with Spain

We know more than Mars than the seabed. An expert helps us to understand why it is still an enigma and what mysteries keep

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What if we told you that there is such a tiny creature that it can hunt generating a bubble at more than 100 km/h, with a temperature similar to the sun? What if the orcs were smarter than we believe, even capable of having bait traps or hunting the very blue whale? The bottom of the sea It is still a place full of mysteries. We think we know him because we have seen documentaries or movies, but we have barely scratched his surface. Science and separate With a new episode On our YouTube channelalso available as Podcast on Spotify and Ivoox. A space in which we address scientific issues from a close and informative approach. In this second installment, our partner Ángela Blanco talks with Álex Avelloethologist and disseminator, to explore the amazing behavior of marine animals and everything we still do not know about the ocean. The pistolera gamba is one of those animals that costs to believe that they really exist. It is tiny, but its way of hunting has nothing subtle: it closes one of its tweezers to more than 100 km/Hy generates a bubble whose temperature, according to some studies, could approach the surface of the sun. “This always caught with tweezers too, a little above, a little below,” says Alex. The click is so brutal that it can be detected by the sound of a submarine. If the puppets can submerge up to 3,000 meters is not only because of their size or strength, but by a fascinating biological mechanism. “It has an organ that is called sperm … I always say it is like a bag full of wax, a wax -full supermarket,” explains Álex. When they prepare to descend, they let cold water into that organ, which solidifies the wax and turns their heads into a natural ballast. “In this way they go down to every tablet,” he adds. While they descend, they emit clicks that bounce with everything they find, as a kind of sound. There is an idea that is repeated throughout the episode: we barely know what is in the depths. “We know 4% of all oceans,” says Alex. And that leaves a lot of room for imagination. “Today, to me someone comes to make sure Megalodon is impossible for it to exist …”Every time he gives a talk in schools, children ask him about mythical sea creatures. And his answer is not a resounding. Because the truth is that we have not yet reached there. Are dolphins smarter marine animals? Álex clarifies: “Orca is within the family of dolphins … but the orca is superior to the dolphin. In fact, the orcs hunt dolphins, the dolphins do not hunt orcas.” What comes later in the conversation ends up clarifying why. And it is worth listening. Not all animals eat what they are in front of them. Some know how to wait. “Have that ability to say: ‘Ok, I have this that I can eat it right now, But I can use it as a tool… ”, Recalls Álex when talking about an orca who saw in a video as a child. What he did with that fish is difficult to forget. He tells him in detail in the episode. This is not all. In the second episode of science and apart there are more stories that surprise, that make them think and that remind us of everything we do not know yet. You can see or listen to it. Where do you prefer. Images | Xataka In Xataka | There are thousands of people hooked to streaming. One to 3,900 meters deep full of marine curiosities (and memes)

Google, Amazon and Microsoft have been burning absurd amounts of money in Ia for years. Finally they begin to see green sprouts

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The AI boom made Big Tech will increase their capital spending to limits that had never been seen. The fear that The bubble will explode Rondaba, investors They started to get nervous and the profitability of AI remains in doubt. The last results are a green outbreak, the first in a long time, although with many buts. The cloud reaches capex. They tell it in The Information. Capital or Capex expenses of the Big Tech in recent years have climbed unstoppable, much faster than their income, but in the results of the last quarter the gap is finally closing, but not because chatbots and other products are being profitable, but thanks to revenue from cloud services. The crazy one is committed to AI is beginning to show a slight green outbreak, even if it is not directly because of AI products. Income from cloud services are approaching capital spending. Source: The Information (click on the image to access X) The four riders. There are two clear winners of the departure, one that already brought the duties done and one that goes free. Let’s see who is who: Microsoft: The clear winner with a Income increase of 25% In the last quarter, mainly thanks to the growth of Microsoft Azure. Google: Record a 20% increase In your income thanks to Google Cloud and advertising. Amazon: falls 7%but it is the only one that was in positive numbers. Amazon Web Services is the largest provider of cloud services and was already profitable, although its growth is beginning to slow down. Goal: Your income grows 22%but they basically come from advertising. Goal does not sell cloud services, so it does not generate income directly. Indirectly, yes: AI has allowed them Improve the efficiency of your advertising business. Burning money. The increase in capex by AI has reached madness figures that had never been seen in other technological booms. By the end of 2024 we talked about investing a real barbarity In data centers: Microsoft 30,000 million, Goal 35,000 million, Google 25,000 million… The dizziness figures, and have not stopped increasing. Amazon said at the beginning of the year that He wanted to spend 100,000 million in data centers for AI and goal is building several data centers whose combined cost could rise to 200,000 million dollars. Skepticism. This excessive spending frenzy soon unleashed a wave of skepticism. AND If AI is another bubble And is it about to explode? Milmillionaire investments are not translating in income. Even Satya Nadella himself, one of the protagonists of this revolution, was skeptical because At the moment no one is making gold with AI. It is not that they are not making gold, it is that nobody is earning money. In their newsletter, Ed Zitron had accounts And the difference between what is expected to spend in 2025 and the return that is giving them the AI is not that it is a reason to doubt, it is directly no sense: Capex planned in 2025 BENEFITS IN IA IN 2025 Microsoft 80,000 million 13,000 million Google 75,000 million 7.7 billion Amazon 105,000 million 5,000 million goal 72,000 million 3,000 million Green outbreak Yes, in singular. The latest results are hopeful, but we are very far from being able to say that AI is a profitable business, especially As far as generative AI is concerned. Good results are thanks to cloud services, chatbots or audio or video generators are not profitable. Subscriptions to these tools are a way to monetize, but The income they generate is child compared to spending. Despite doubts, unbridled expense has not stopped and this green outbreak can be more than enough for investors to continue throwing banknotes to the AI well. Image | Microsoft In Xataka | The AI industry has become a kind of ‘game of thrones’. And that reveals a worrying truth for your future

How to install Openai’s new Got-Oss models on your computer to have your own chatgpt at home

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OpenAi has announced New models Open Source that anyone can download and install on their computer: GPT-Oss. With these already on the street, it is an excellent opportunity to start stirring with the The premisesthat is to say, Executed on our computerso today we are going to teach you to install and use them. Differences between the two models Although they are called in a similar way, GPT-Oss-120B and GPT-Oss-20B are not exactly the same nor have the same requirements. The first model, GPT-Oss-120b, reaches a parity near OpenAi O4-mini and requires at least 60 GB of graphic memory. Having your own chatgpt at home is easy, but it requires a team at height | Image: Xataka His little brother, GPT-Oss-20B, is somewhat less capable (similar to O3-mini, according to OpenAI), but can be executed on devices Edge. In other words, it can be executed on your own computer whenever it has at least 16 GB of memory, preferably graphic. In summary: GPT-Oss-120b: Large model, need at least 60 GB of vram or unidicada memory and is not suitable for consumer computers. GPT-Oss-20b: smaller model, need 16 GB of vram or unified memory and is suitable for consumer computers. The one we are going to use, for obvious reasons, is GPT-Oss-20b. Considerations to take into account Executing an AI like in local is an intensive process that can cause, and surely cause, that your computer slows down a lot. Although you could execute it having 16 GB of RAM, the ideal is that your team has A high -end GPU. What will happen if your computer has less than 16 GB of vram memory? Than the tool will use RAMwhose figure must be equal to or greater than 16 GB. If not, the system will not work properly. As a general recommendation, the ideal is to dedicate all the possible resources of your computer to the execution of the model, so it closes everything that is not strictly necessary. Install Ollama on your computer OLLAMA Installation | Image: Xataka For this tutorial we will use a well -known application: Ollama. It is an Open Source platform that simplifies, and much, the installation, access and use of LLMS (Large Language Models). Let’s say he is an executor of models. Chatgpt is an online platform through which we interact with a model, such as GPT-4O. Ollama is the same, But at home and with the models we have installed on our computer. It is a free, open source software and available for Windows, Mac and Linux. Download GPT-Oss Once we have downloaded and installed the program on our computer we will find an interface like this. If you wish, you can also use ancient ollama through the Command interfacebut the truth is that the graphic interface is much more pleasant. Main interface of Ollama | Image: Xataka If we look, we will see a drop -down in the lower right area with the name of the model we are using or that, rather we will use. Access to the different AI models from Ollama | Image: Xataka If we click on the drop -down we can access a good handful of models, such as Deepseek R1, Gemma either Qwen. In the case, we are interested in selecting “GPT-Oss: 20b“ Download of the model, armate of patience | Image: Xataka Having selected “GPT-Oss: 20B”, it will be enough to send a message in the chat to begin the download of the model. At patience, because it weighs 12.8 GB and can take a while. Talking to GPT-Oss-20b through Ollama | Image: Xataka Once it is installed, you can start talking with AI as if it were Chatgpt. Of course, if your GPU does not meet the minimum requirements you will see that it is much slower than chatgpt. Not surprisingly, you are running the model on your computer, not in a data macrocenter full of the latest in Dedicated Gpus of Nvidia. Another option: LM Studio Lm Studio | Image: Xataka Ollama has the advantage of being intuitive, simple and direct. If we want more options, a much more complete program is LM Studio. This is available for Windows, Linux and Mac and, as Ollama, is able to manage several models, GPT-Oss: 20b among them. It is a more advanced application that allows us to better adjust both the behavior of our computer and that of the model, although squeezing it to the maximum requires more advanced knowledge. Cover image | Xataka In Xataka | How to move from image to video using artificial intelligence: 14 essential free tools

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