Month: May 2025

How protein cult has turned the muscle into the new social networks trend

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In the Basilica of San Pietro In Vincoli, in Rome, there is a sculpture that attracts the attention of many people for a simple detail. The work, Miguel Ángel’s “Moses”, the sculptor carved a small muscle on the forearm that is only activated by lifting the little finger. This almost invisible gesture, but essential for Michelangelo shows the subtle force and control. Today, centuries later, the bodies defined as if they were sculpted are trend. But this time, it is not about marble or art, but of protein, supplements and extreme routines. In the Chic Protein era. A new phenomenon that has gained strength in recent years, but now is the trend that marks on social networks. In 2023, products enriched with proteins had taken the supermarkets. From yogurts to snacks, the industry promoted the idea that greater protein consumption is synonymous with health and well -being. Now, that obsession has moved to the toned bodies: figures like Ashton Hall, Famous for its morning routineit is a clear example of that ideal of healthy life and sculpted body. A new welfare mantra? In the third season of The White Lotus, Saxon Ratliff, a character obsessed with exercise and body image, embodies perfectly This contemporary obsession with proteins. Interpreted by Patrick Schwarzenegger, the son of the iconic Arnold Schwarzenegger, Saxon not only loads with his personal blender so as not to miss his protein shakes, but also consumes popcorn enriched with “Khloud” dust of Khloe Kardashian, an obvious satire of the marketing of hyperproteic products. Saxon is not just a character obsessed with his muscles; It is a fitness symbol turned into pop culture, where protein blender is as essential as mobiles and smoothies are the new fashion coffees. Beyond the screens. This fictional portrait is a reflection of what happens with the boom of hyperproteic products, is it really necessary to consume 200 grams of protein in a shake, as Saxon does in the fourth chapter? Science has offered different perspectives. On the one hand, the main dietitian of MAY CLINICTara Schmidt, has affirmed that protein needs depend largely on the lifestyle, weight and health history, so he cannot affirm with certainty what is the ideal amount. Although it is recommended has pointed out To vogue that excess protein can cause inflammation and affect intestinal health, counteracting the initial benefits of these hyperproteic products. The path to (almost) perfection. Even the fashion world has embraced this new body form. Designers such as Demon and Hilary Taymour have presented collections that emphasize muscular silhouettes, evidencing how fashion adopts and amplifies the body ideals promoted by the culture of well -being, According to Vogue. However, not only fashion has imposed the standard, the viralization of medicines to lose weight as Ozempic and Wegovydeveloped to treat type 2 diabetes, they have become rapid weight loss products. And in the meantimephenomena like Skinnytok They promote restrictive diets and extreme exercise routines, with millions of visualizations that glorify thin and toned bodies. Social networks have amplified the obsession with the sculpted bodies, turning each physical transformation into a viral show. The distorted mirror. In this era where the body is the new canvas, body dysmorphia He has found A perfect breeding ground to spread. This disorder, characterized by an obsessive concern for defects perceived in the body, has reached alarming levels on social networks such as Tiktok and Instagram. In these platforms, filters, edited images and constant comparisons They have exacerbated The distorted perception of the body, especially among the youngest. A Health report has pointed out That the constant exposure to hyperdefinid bodies and perfect skins can lead to eating disorders and compulsive behaviors related to exercise. The psychologist specialized in TCA, Sara Bolo has explained to this medium that the worrying thing is that many of these apparently “healthy” behaviors hide eating disorders disguised as fitness culture. We see more and more full gyms and more people obsessed with not skipping a meal or training, and that is where the problem begins. It is not the exercise or healthy eating that is wrong, but the rigidity with which these practices are followed. In addition, he has warned: “In the end, it is not so much to take care of the body as forcing it to fit into an unreal mold that we see on social networks.” The end point. In a world where the image weighs more than the essence, where bodies are molded as sculptures and extreme diets disguise themselves as self -care, the inevitable question arises: to what extent are we really taking care of our bodies or simply molding them to fit into an unattainable mold? Image | Pexels and Livioandronico2013 Xataka | What if we are doing the bad intermittent fasting? Some experts propose to focus only on carbohydrates

In 2023 some explorers entered a remote cave in Mexico. They found the last archaeological treasure of the country

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The initial idea of ​​Adrián Beltrán and Yekaretina Katiya Pavlova, Mexican guide the first, Russian speleologist the second, had little to do with archeology. In September 2023, both professionals decided to take their bártulos behind their backs and enter the Tlagoococ cavelocated in the middle of Sierra de Guerrero (Mexico), to map their galleries. Once there they discovered, however, something that made this goal happen to the background: after traveling 150 meters to the bottom of the cave and entering a submerged passage, the couple met with An archaeological treasure hidden for several centuries. The legacy of an ethnicity already extinct, The tlacotepehuas. In a remote cave in Mexico … The Cave of Tlayócoc, in the Sierra de Warrioris well known in the area for its natural resources. It provides water. And a guano that farmers usually resort to pay their orchards. What was not known until Beltrán and Pavlova entered the cave in September 2023 It is also hiding a valuable archaeological treasure that will allow historians to expand their knowledge of pre -Hispanic cultures. To get to him the guide and the speleologist entered 150 m in the cave, submerged to move towards the grotto and reached a camera. What did they find there? Two bracelets made with shells arranged in stalagmites. The image was so shocking that, as I would report later Pavlova to the National Institute of Anthropology and History of Mexico (INAH), the first thing that came to mind was that it was garbage. Maybe plastics. When he approached and looked at those more close pieces, he realized that he was facing something different. “It was very exciting! An experience similar to discovering a well of more than 300 m inside the cave. Here we were lucky,” Recognize The Russian cartographer. Was that all? No. In the area there were more pieces, including another bracelet, a large shell and fragments of black discs, similar to pyrite mirrors. Pavlova took photos and raised some theories about the possible origin of all that, but decided to leave the discovery in the hands of experts. He notified the discovery and the ejido authorities and the Carrizal de Bravo Surveillance Committee were responsible for ensuring that the site was not looted. Recently local authorities decided to go further They asked the INAH Let the cave register again. The area is not easily accessible, it is located at an altitude of 2,387 meters and to get to it you have to cross ravines, a river and a road where travelers risk finding snakes or pumas, but in March a team of experts registered the site. Thanks to this work today we have a more precise idea of ​​the archaeological treasure of the Tlayócoc cave: 14 pre -Hispanic objects Among which include bracelets and stone discs similar to pyrite mirrors. Clearing unknowns. Archaeologists recorded in total three shell bracelets, a fragment of bracelet of also malacological origin, the shell of a giant snail (experts believe that of the species Strombus sp.) perforated and with decorations, a fragment of carbonized wood and remains of stone discs, but also fixed in the environment. In the camera they observed, for example, the stalagmites had been retouched during rounding their shape. When examining in detail the bracelets also verified that they were made from shells (TRIPLOFUSUS Giganteus) that someone had dedicated themselves to decorating with engravings of symbols and anthropomorphic figures, including faces, brands in the form of “s” and lines in Zigzag. The brands, the position of the bracelets and the shape of the stalagmites suggested a theory to the experts: the cave was a ritual place. “Possibly the symbols and representations of characters in the bracelets are related to pre -Hispanic cosmogony regarding creation and fertility,” Comment Cuauhtémoc Reyes, of the INAH Guerrero Center. Why is it important? Clarified what and where was another pending question: when. Archaeologists concluded that the pieces are from the post -classic period and were probably placed in the cave between the years 950 and 1521 AD, which leads them to think that they are related to the Tlacotepehua culture, which inhabited that region several centuries ago. “It was a branch of the Tepuztecas, an ancient group that lived in the mountains and was dedicated to working the metals, hence its name,” adds archaeologist Pérez Negrete in A statement of INAH. There are also bracelets that remind other pieces located in guerrenses deposits and farthest areas. “Find of great relevance.” The phrase is again from Pérez Negrete, who insists on the scope of the discovery. “With the study of the contextual relationship of the pieces of the cave, we can interpret symbolic notions, cultural, manufacturing and even commerce aspects, to characterize pre -Hispanic societies settled in the Sierre de Guerrero,” claims. Experts also handle very little information about the Tlacotepehua culture, which It ended up extinguishing at the beginning of the viceregal era. As if that was not enough, the INAH remembers that it is the first time that its experts go to the community of Carrizal de Bravo, which marks “the beginning of a campaign” to promote the awareness and preservation of heritage. Images | Cinah Guerrero and INAH (Katiya Pavlova) In Xataka | We have found remains of an unknown civilization in Mexico: the closest thing is an artistic style of Bolivia and Peru

NOAA detected metals in the atmosphere mainly associated with Spacex. The White House has liquidated its research

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The United States Government has just truncated One of the most intriguing research on spatial pollution. A decision that, according to some suspicious voices, is beneficial for the commercial interests of Elon Musk. The latest Trump. In the absence of budgets being approved in Congress, the White House seeks to eliminate the financing of two key research projects on contamination caused by rockets and satellites. The plan is part of the drastic cuts that, along with NASAhas suffered the scientific arm of the National Office of Oceanic and Atmospheric Research of the United States: the NOAA. A striking finding. At the end of 2023, US atmospheric researchers discovered a growing accumulation of metals in the stratosphere. A team led by NOAA analyzed the sulfuric acid particles sampled by the NASA WB-57 plane on flights of great altitude over Alaska and the western media. He study He identified more than 20 different elements, including lithium, aluminum, copper and other more exotic metals, such as niobium and hafnium. These materials are not found naturally in the atmosphere. They are linked to the space industry, and therefore, they were associated with the increasingly frequent redeeme of rockets and satellites, which vaporize exorbiting. The scope of the problem is still unknown. It is feared, for example, that an exponential increase can damage the ozone layer, which acts as a shield against ultraviolet rays, further destabilizing the climate. Goodbye to research. NOAA’s efforts to solve these doubts were already underway. On the one hand, a continuity study to take new atmospheric samples. On the other, a workshop in which the private industry participated to explore possible solutions. Both remain without federal financing with the cuts, which will force them to cancel them if the budgets are approved. Although the White House has proposed all kinds of science cuts, the PUBLUEPLOYEES FOR ENVIRONMENTAL RESPONSIBILITY Organization spokesman said The Guardian That in this case “there is a political motivation”, relating NOAA’s work with the commercial interests of Elon Musk. The Spacex factor. There had never been so many satellite releases because there had never been a rocket capable of landing on their legs. Elon Musk’s aerospace company puts more than 80% of the payload launched to space, in terms of mass. Almost all are satellites of the Starlink constellation, which has become a strategic asset for the United States. Spacex has launched about 8,400 Starlink satellitesof which 1,080 have already reentred. Although Starlink is the largest constellation, other companies have similar plans to launch tens of thousands of satellites to the low terrestrial orbit; Among them, several Chinese startup and the Amazon technological giant, with its satellite internet project Kuiper. In total, the number of satellites in orbit could grow up to 100,000 in the coming years. And with it, the number of atmospheric reentradas. And so every five years. Spacex satellites and the incipient Kuiper constellation orbit the land less than 600 km altitude. Due to the effect of atmospheric braking, they reduce their height and end up burning in the atmosphere five years after its launch. Also the rockets, including the upper stage of Falcon 9, exorbitita to disintegrate in the atmosphere. This is the desirable: that the Space garbage “recycle” in the shortest possible time. But the cadence of launches, headed by Starlink, is producing several resentments per day, that will soon become dozenand then in hundreds. The effect of these daily metal injections in the atmosphere is something that other countries will now have to investigate, at least with public funds. Image | Caribbean Astronomy Society In Xataka | Spacex rockets are opening red holes in the atmosphere. They call them “Spacex Auroras”

It will offer free NBA and WNBA games for its users in Spain

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Streaming platforms have long explored live sport as a way of strengthening their catalog against increasingly fierce competition. In Spain, As our Xataka mobile partners point outcases such as Movistar Plus+ and Orange TV have opted for football as a great claim. But Amazon has decided to move in another direction: it does not go with football, it is committed to the best basketball. Prime Video already offered a varied menu with series, films and documentaries, including original titles such as’BEEKEPER: The protector‘ either ‘Jack Ryan‘. Also allowed to add external channels such as Dazn either LaLiga Hypermotion through additional subscriptions. Now, it reinforces that ecosystem with something that until now did not offer: NBA matches and WNBA without extra cost for its users in Spain. 117 matches for prime video users in Spain. During the 2025/2026 season, Prime Video users in Spain can see free up to 87 NBA games, which will be added 30 WNBA matches from 2026. In total, 117 available games without additional payments, although far from the complete calendar of both competitions: it is a sample, equivalent approximately 7 % of the total NBA and 12 % in the case of the WNBA. For those who want to access all the meetings, Amazon will offer the NBA League Pass as an additional channel integrated into its platform. This movement is possible thanks to An 11 -year agreement With those responsible for both leagues, which allows Amazon to broadcast exclusively a selection of key meetings every season. A global strategy beyond Spain. The bet is not limited to Spain. Prime Video will distribute this package of parties in the United States and other markets such as Mexico, Brazil, France, Italy, Germany, United Kingdom and Ireland. In these territories, the agreement includes at least 20 additional games per season in stripes of maximum audience, a series of conference endings each and the NBA finals in six of the eleven years. With this movement, Amazon expands its presence in live sport and takes another step in its content strategy. So far it offered Spanish football competitions or sports channels under subscription. Now it incorporates for the first time a top -level basketball sample without additional cost. A play that seeks to reinforce the prime video value marking ground in front of the competition. Images | Markus Spiske | Amazon/NBA In Xataka | Netflix has tired that all its series and movies look like Netflix series and movies. And you have a plan to change it

Take it to the car to speak with you and act like a real co -pilot

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Google wants to change how we communicate with the car (And also with the clock and TV). Until now, talk to Google Assistant In Android Auto or Android Automotive It was useful, yes, but also required concrete commands, well -formulated phrases. That is about to change. In ‘The Android Show: I/O’ edition, Google has confirmed that Gemini, its assistant with generative, will reach vehicles. And it will not be a simple evolution of the assistant. The goal is to make the voice experience in the car as natural as a real conversation. It will no longer need to think about how to ask for something. It will be enough to say “Hey Google, let’s talk” to start a fluid talk with Gemini, without hands and without menus. And this is where the interesting thing comes in: the new mode looks a lot like Chatgpt voice mode. That is, you can maintain a continuous conversation, correct yourself on the march and replace. A co -pilot with AI who does not need translation. In the center of this experience is Gemini Livethe conversational mode that Google. It is not just to ask for a song or a route. The idea is that you can raise things like “I need to talk to my boss about a promotion, how do I focus?” and receive useful, natural and context suggestions. In addition, many frictions are eliminated that previously complicated the interaction: now you can issue a message, edit it before sending it, start from scratch or even translate it into more than 40 languages ​​without touching the screen only once. Everything is done by voice, everything flows in natural language. And if that were not enough, the new graphic interface has been redesigned to accompany this approach, with visual elements that adapt to Gemini. These are some of the actions that Gemini will allow from the car: Find routes with Google Maps. Send and edit voice messages, with real -time corrections. Play music on YouTube Music or Spotify. Translate messages automatically to more than 40 languages. It will also be possible to interact with other Google apps, such as Gmail or Maps, to solve more complex requests. If you need to find that field where your son plays football and just remember that someone mentioned it by email, Gemini can rescue the location directly from your entrance tray and take you there. The deployment begins soon (although without a specific date). According to Google, Gemini will begin to reach cars compatible with Android Auto in the coming months, and later will also do it in vehicles that make up the Google operating system directly. There is no exact date, but the plan is underway. The important thing here is not only the arrival of a more powerful AI, but the change of paradigm. Voice assistance ceases to be a list of commands to become a natural conversation, with context, memory and free language. We will have to wait to know if what the company promises us will be fulfilled. Images | Google In Xataka | Google has been trying to create your WhatsApp. With RCS it is achieving it without it seems In Xataka | How to access the Android Auto faster with this little trick

Samsung’s survival in the chips industry is in the hands of its 2 nm technology

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2025 will be the year of 2 Nm semiconductor. The three largest manufacturers of integrated circuits, TSMC, Intel and Samsung, will start the mass manufacture of these chips before the end of this year, but The starting position Of these three companies it is very different. Taiwanese TSMC leads the semiconductor production market with A fee close to 60%has a well -assorted and stable client portfolio, and Your accounts are enviable. Intel and Samsung, however, are in a much more compromised position. The American company currently led by Lip Bu-Tan is trying overcome a very bad economic streak reducing their expenses and developing its technology with the purpose of increasing its competitiveness. Samsung, meanwhile, is also going through a complicated stage, as we are about to check. In any case, for these last two companies Its 2 nm technology It is his real lifeguard. Good news for Samsung: has reached a 50% wafer performance in 2 Nm These statements made in the middle of last March by Han Jong-Hee, Samsung general co-director, They diagnose with precision What is happening to this company: “First of all I sorry for the fact that the performance of our actions has not met their expectations. In the last year our company has not correctly responded to the semiconductor market for artificial intelligence (AI), which quickly evolves. “ “Our technological advantage has been compromised in all our businesses. It is difficult to see that efforts are being made to boost great innovations or assume new challenges” This Mea guilt It is aimed at the company’s shareholders and expresses that the directive dome recognizes not having made the right decisions in recent years. “Our technological advantage has been compromised in all our businesses. It is difficult to see that efforts are being made to Promote great innovations or assume new challenges. There are only attempts to maintain the status quo instead of generating disruptive changes “, Pray an internal statement Written by Jay Y. Lee, the president of the company. However, this is not all. Samsung has led for more than three decades the industry of integrated dram memory circuit LEADS THE HBM Chips Market so much (High Bandwidth Memory) that work side by side with the GPUs for the The one of the DRAM memories. In current circumstances it is evident that Samsung needs to trace as soon as possible. And it seems that it is in it. At the beginning of 2025 several South Korean media anticipated that Large scale manufacturing of 2 nm chips It had already begun In the company’s South Korean plants. However, this does not mean that Samsung already has everything tied. Chips manufacturers need the candle performance of their avant -garde nodes is at least 70%and, according to the South Korean newspaper Munhwa Ilbothis company currently moves in the range of 40 to 50%. There are still more than seven months to finish 2025, and presumably Intel and TSMC still do not produce integrated circuits in a massive way Your nodes 18a and n2 respectively, so in theory Samsung carries a positive inertia. We will see what happens finally, but there is no doubt that this year we will bring us strong emotions in the scope of the semiconductor industry. Image | Samsung More information | Munhwa Ilbo In Xataka | This is the chips war: a former SK Hynix employee is suspected to deliver stolen technology to Huawei

Gemini’s conquest began in Android mobiles. Now you will flood your TV, your watch or even your car

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Google wants to win the AI ​​battle, and has a fundamental advantage over almost all its competitors: it has a perfect ecosystem to do so. Gemini deployment He started on the Android -based smartphones, but now he will go further. Thus, the firm has announced that Gemini’s characteristics will soon reach various types of product based on one of the many Android variants. It is one more proof of how the traditional Google assistant leaves its chatbot from AI. The smart watches based on Wear OS They are a good example of this. It will be possible to speak with the assistant directly on those devices to establish alarms and reminders, for example. And thanks to Gemini’s interconnection with Google applications, any user can ask data about a fact of those services – “what was the name of the restaurant that Miguel spoke to me recently in Gmail?” – To obtain the answer synthesized on the clock screen. The option will be for example available at the Pixel Watch and In the Samsung Galaxy Watch. Gemini too It will disembark in Android Auto. The commands that was already possible to take advantage of the Google assistant will go further with that ability to understand Gemini’s natural language. That, they say on Google, will prevent us from concentrating on the way of saying things and Let’s keep attentive to the road. This interaction in the form of natural conversation with Gemini in the car will also allow access to striking options. For example, ask you to look for electroberas on our route that are also near a park in case we want to take a walk. That connection with Google services will also make it possible that if we receive a message or an email on the Gemini mobile, it translates it, translates it and offers us to respond easily and with the voice. Or make a summary of the news (but perhaps without sports) or a document that we have to review before a meeting towards which we head. If we have a TV TVGemini will also reach said product segment. With the chatbot we can, for example, ask the AI ​​for action films suitable for children to obtain recommendations directly through voice conversation. But also TV can become a large mobile screen to find answers to our questions. As with the computer or mobile, we can talk and ask Gemini about any issue, and here there will be a special focus on offering results in YouTube videos. Finally Google talked about how Gemini will also arrive at Android XRthe operating system they are developing in collaboration with Samsung for connected glasses. Here the interaction is especially interesting because it will offer a striking way to obtain information, answers and content directly through the voice. In the example shown by Google, Gemini will be able to plan a vacation surrounding us with videos, maps and tips on local culture, in addition to offering us an itinerary of the trip. We are thus facing a gradual but total deployment of Gemini, which by the way also It will reach headphones of manufacturers such as Sony and Samsung, who has already announced it in the case of Your Galaxy Buds. There are no concrete dates for that display, but Google’s ambition here is clear: that we can talk to all our devices naturally when we need it. In Xataka | Mark Zuckerberg believes that in 2030 we will not get the smartphone so much out of the pocket: we will do almost everything from the glasses

Google has been trying to create your WhatsApp. With RCS it is achieving it without it seems

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Google has been trying to create its own messaging platform to stand up to WhatsApp. Without success. He tried with Hangouts, with Alloeven with Google+. All these projects ended as Stadia, Chrome apps o Android Things: closed and forgotten. Meanwhile… Apple has consolidated Issssage as its native channel in some markets, especially in the United States. And goal has made WhatsApp the default tool to talk to anyone in the middle of the planet. Google, despite controlling More than 70% From the mobile market with Android, it did not have a direct route with its users. And that is starting to change thanks to RCS. RCS is a technical standard, not an application, designed in theory to replace the SMS and offer a more modern messaging on smartphones. Let send images and videos, have reading confirmations, creating group chats … but its reach goes beyond the interface: It is the first relevant messaging channel in the Android ecosystem that does not depend on an external app like WhatsApp or Telegram. The key is how Google has managed to position it. It has not launched a new application. Has integrated RCS directly on Google Messagesthe native messages on Android. In the United States, the deployment is almost total: more than one billion RCS messages are sent every day, according to figures announced by Google. “Only” are three messages per inhabitant and day, but something is. Google controls its infrastructure, its APIs and its evolution. And he has done it without asking the user to download anything, nor that he believes a new account. It is there. Works. And more and more people use it, often without knowing it, because they believe they continue using the SMS. But not anymore: it is a RCS controlled by Google. That final nuance is key. Because although RCS is presented as an open standard, what is growing is not a decentralized network, but an RCS with an accent of Mountain View. Google has not only promoted its deployment: it has assumed its technical control in many countries, jumping to the operators. Since in 2019 he decided to offer it directly – without waiting for telecos—RCS has gone from forgotten promise to functional channel. And now, Apple. Another silent victory: Apple has been forced to incorporate it for European regulatory pressure. That does not make Imessage interoperable, but it has eliminated the largest brake that was to the global deployment of the new standard. From there, the old SMS – with its limits and compression – has ceased to be the default language between Android and iOS. It is RCS. A more modern channel, encrypted … and with owner. And that is the real change. Google has not created its WhatsApp. He has done something more subtle: He has reconverted Android’s native messaging on his own platform. Without calling it that way. Without asking you permission. Without seeming it. In Xataka | Gemini should not be called Gemini. It should be called Google Outstanding image | Google, Xataka

The tariff war is causing Chinese consumers to buy Chinese brands. And the first victim is Apple

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A nationalist wind travels Electronics stores in China and is affecting foreign brand mobile sales. In March, foreign mobile distributions were reduced to almost half of one year to another, according to the China Academy of Information and Communications Technology (CAICT) cited by Reuters. This contraction has relegated Apple to fifth position in the Chinese market, with a 14.1 % share. Less than two years ago he was leader. Meanwhile, national manufacturers – vivo, oppo, xiaomi and, Above all, Huawei– They continue to register double digit growth, gaining ground both in the mid -range segment. Samsung’s decline, in perspective Samsung controlled almost 20% of the Chinese market in 2013a figure similar to its global participation. By 2023, that quota had fallen to 0.8%. This collapse was gradual but unstoppable: the South Korean brand went from being a dominant contender to an almost testimonial presence. Apple has resisted better than Samsung, but The decline is undeniable. Its distributions in China maintain a 14.1 % share in the first quarter of this year, which places it in fifth place behind the four large stores. To try to stop the trend He started offering discounts on the iPhone before serving one year in storesomething suspiciously unusual in its commercial policy. Little has to do with China’s ranking … … with the global: Especially in their kings. The phenomenon goes beyond technical characteristics or price. It is rooted in the change in consumption habits of Chinese citizens, increasingly inclined to support their own. Since 2022, the Ministry of Industry and Information Technology (MIIT) proposed a subsidy program for terminals below 6,000 yuan (about 830 euros), structurally favoring local manufacturers, who handle prices just below that barrier. To this is added the impact of the commercial war with the United States. Tariffs imposed by Trump and Technological War They have reinforced nationalist bias: The consumer perceives the foreign product as less desirable. A similar case occurred with Samsung after The deployment of the Thaad antimisile system In South Korea in 2015. Then, the Anticorean feeling triggered the rejection of its products in China. Now try to return to the Chinese market with His galaxy c (The ‘C’ is for ‘China’), but it seems a complicated return. Huawei, with his turn towards self -sufficiency and not only towards competition against the rest, is a perfect example of the materialization of Xi Jinping’s technological doctrine. Huawei resurfaced from the ashes of US sanctions, not only recovering market share but Building its parallel ecosystem. Apple and Samsung, the two world leaders of mobile telephony, have a problem of difficult solution in China. It is not only to scratch market share, but to articulate a credible value proposal in an environment where the foreign brand condition is, today, competitive disadvantage. Its price strategy, alliances with operators and product adaptation will be key to a possible reconquest. In Xataka | Just when the batteries were breaking all the records came the ultra-infinity mobiles. China has a lesson for them Outstanding image | ABODI VESAKARAN in UnspashXataka

The Bible was always the most sacred book. The young Christians are filling it with post-ps, underlined and cuquis covers

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It was inevitable: the increase in young people making visible their membership in different creeds has led to absorption by religions, more needy than ever of new faithful, of many of their customs and ways of expressing themselves. One of the last: the personalized Bibles, an authentic fever that hides more than young faithful making a sacred book. Make your own Bible. An almost professional customizer as Kaylee Armbrustwhose content is entirely on religious issues, shared in the summer of 2024, in a video reproduced more than two million times, a series of ideas To take notes in the Bible: post-ps, underlined, margins, added pages, additional texts … an authentic codes and colors festival to enhance the reading of the sacred book of the Christian faithful. 11 tricks to dominate Tik tok #Biblestudy. Of course, it is not the only one: through hashtag #Biblestudywhich already has almost two million publications, you can find multiple faithful (the vast majority, women) painting their bibles and doing tutorials on how to do Personalized thematic indices or decorate them as if they were literally a school newspaper. The result is small works of art of obsessive thought. In Spanish they also abound, of course, with hashtags like #FEEATIVA, #Diariobiblico either #yopintomibiblia. Change faith. This personalization of the Bibles reflects a change in the relationship of people with faith: before, the sacred from the collective was venerated, now believers have more individual and personalized beliefs. That’s why Sacred objects They begin to customize towards the identity and aesthetics of each one. Of reminders of faith have become an exclusive expression of what each one believes. Digital, of course, It has a lot to do with this changeand obviously, the younger believers have been one of the Great drivers of this change. This is the youth of the Pope. You just have to take a looktags like #christiantiktokwith more than 22 million publications or #JOVENESCRISTIANOSits equivalent in Spanish, with almost five million, to understand to what extent young people have become one of the fundamental engines of this resurgence of religions in networks. We have talked about Hakuna phenomenon And how 85,000 people congregated in cyber, a number of audience worth competing with pop stars, or young nuns that From his convents They have become authentic Influencers. The next step is in the details: young Christians carrying their personality to everyday attitudes such as reading the Bible. And you get money. In addition to the undisputed rejuvenating touch that these activities have, that many of these young people see as a way to evangelize attractively, there is the possibility of doing business. The one of Journaling to dry It crosses, in Etsy, with the market of the Personalized Biblesmany of them with a very useful additive: wider margins with space to take notes. Leather covers abound and tapas orders are accepted with the client’s name, although the truth is that there are few pleasures such as fill with oneself The sacred book. Young people are getting something unpayable in the times that run, in which the number of Christians descends without brake (in Europe 17 million faithful has fallen In the last five years): Provide visibility in networks to which the Church cannot aspire. And the Cuquis Bibles are just one more proof that the sacred sometimes takes unusual ways to survive. Header | ETSY In Xataka | The silent phenomenon of Radio María: millions of listeners, emissions where the rest of the radios do not arrive, worldwide success

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