Xiaomi

Although they have become a reference in recent years, China has been investing in all kinds of measures to promote the use of the electric car. In recent months we have explained how The supply chain dominate with iron of batteries or how the State has sustained sales applying constant purchase subsidies. But this strategy has been transversal and has also tried to take into account even the slightest detail. One of them, for example, was to give Specific registrations to new energy cars, as they are known in the country to plug -in and electric hybrids. These tuitions are green. As in Spain with the environmental badge of the DGT, These special registrations that began to sell in 2016 They served to quickly identify electric cars or plug -in hybrids. The measure worked quickly because it had a lot of practical and some image. In the first place because some cities began to impose restrictions on blue enrollment cars. That is, all those who were not new energy vehicles. For example, In Beijing Combustion vehicles were forbidden to circulate one day a week to reduce pollution. Vehicles with green registrations were released and to facilitate the identification, the use of the new registration was essential. At the same time, In Shanghaiwhere traffic was hell, the authorities began to restrict the delivery of new registrations with lotteries. But there was another way to get a car: Green enrollment. Because, indeed, if you got with a new energy car you could skip this procedure. And, of course, green registration also had some image. In China it was understood that if you had a green registration in your car it was because You were committed to the environment. As the prices of electric cars could be low, it was not so much a status symbol but it did serve to project an image of a person that embraces the cleaner technologies of the moment. Now, Xiaomi is committed to changing the rules. More and more personalization Once the electric car has gained ground, the use of green registration has lost some sense. At least this is what Lei Jun believes that has proposed a substantial change in the enrollment plates of electric cars. In addition to being the founder of Xiaomi, Lei Jun is also a congressman in the National Congress of the People In China since 2013. His figure has been re -elected on several occasions to participate in this body that the Chinese Communist Party uses to carry out future laws and regulations. Every year, the National Congress of the People meets and the congressmen propose the New laws or the modification of the existing ones. During a period that usually reaches two weeks, the proposals are debated for a subsequent application if the case is. This year, Lei Jun has taken the floor to propose changes in regulation of vehicles and the application of artificial intelligence in their operation. In his speech, Lei Jun has proposed five modifications that You can see in this link. Among them, it encourages to implement changes to develop systems of Autonomous Level 3 and 4 Driving. That is, vehicles circulate for themselves without human attention. In addition, it is committed to investing in a greater production of electric cars and their batteries or facilitating the use of artificial intelligence in them. But what has caught attention is your proposal to change the current registration of new energy vehicles. Lei Jun points out that intelligent enrollment can be incorporated that facilitate traffic management, abandoning current plates. That is, take advantage of digital functions in them. And, taking advantage of this new functionality, it is committed to eliminating the obligation that the registration of new energy cars are green. He points out that vehicles are increasingly interested in the personalization of their cars and that they want to body color does not unravel with registrationas is currently. The interest of buyers in customizing cars has been growing in the Asian country. In Speedhuntersspecialized in vehicle modificationsexplained that In 2023 they had already been surprised With Chinese interest in personalized vehicles. Until now, the restrictions to apply changes in cars have been iron but as they point out in their article, which they accompany with photos, more and more Chinese clients are interested in a culture of customization similar to the Japanese or what we knew here as we knew here as Tunning In the early 2000s. Little by little, customization has been pending among customers to the point that some televisions sell as a disruptive element The factories in which cars are personalized customer taste. The business has reached such a point that The United States Department of Commerce He points out that “the China customization and modification market was valued at 10 billion US dollars in 2021 and can reach 31.2 billion dollars by 2025”. The reality is that in recent years customization in the car market has shot. The state impulse To continue selling cars when in 2022 production had stopped as a consequence of COVID-19 was seen as a bet in this regard. In fact, There are already specific fairs in which only individual modifications are treated for cars. Changing the green of the license plate is, without a doubt, one more step to boost customization in vehicles. A business that has been growing over the years and is especially interesting for companies offered by the most expensive vehicles on the market. In fact, among the richest The purchase of individuals manufactured individually has been popularizedwith the aim of having a unique car that meets all its demands. Photo | S5A-0043 and China News Service In Xataka | I have seen the Xiaomi electric car: SU7 is the clear proof of the brand’s future