Participate in our raffle and get two double Experience VIP tickets for the great technology event in Seville

In just a few days (March 19 and 20) the first edition of CTx Tech in Seville, a great technology, innovation and talent event with more than 400 hours of content that will welcome more than 15,000 attendees. Xataka is the official Media Partner of the event and, to celebrate, we are going to raffle two double Experience VIP tickets for two people and their respective companions. These tickets, valued at 180 euros each, will allow you to make the most of the event and access everything, from the themed hubs to the VIP terrace, including premium and exclusive areas. To be precise, this is all it includes: Full access to the venue during both days. Innovation HUB (thematic agoras, tech, entrepreneurship and innovation). Public & Social HUB (Auditorium of institutional contents). ADA Auditorium with great speakers and star content. General networking within the CTx ecosystem. Access to Investment Hub Thematic Auditorium (investment, AI, tech). VIP terrace with exclusive service. Premium visibility area to the ADA Auditorium. High-level networking with strategic profiles. As is obvious, it is a great opportunity for both technology lovers, entrepreneurs and professionals. And to add something else, on March 19 at 8:40 p.m. in the ADA Auditorium you can attend, if you wish, the live recording of a special program of Infinite Loop with Javier Lacort and Antonio Ortiz, founder of Xataka and co-presenter of Stochastic Monkeys. How to get two double VIP tickets for CTx Tech Image | CTx Tech Participating in the raffle is extremely simple: you simply have to sign up at this form by entering your name, surname and email. It is important to verify that it is written correctly, since it will be that email that we write to in the event of winning. The deadline to participate will end next Tuesday, March 17, at 9:00 Spanish peninsular time. The winners will be chosen at random through EasyPromos, they will receive an email informing them that they have won and must confirm their attendance within 24 hours. If they do not confirm attendance within this period, the tickets will be distributed to the substitutes also chosen at random. To win, in addition to registering correctly on the draw website, you must be of legal age and resident in Spain. There is no geographical limitationso residents of the peninsula, the Balearic Islands, the Canary Islands, Ceuta and Melilla will be eligible for tickets. It should be noted that the prize is two double VIP Experience tickets, but travel, accommodation and per diem expenses are not included. That will be in the hands of the attendees. For more details about the procedure you can consult the legal bases of the draw. Images | CTx Tech More information and registration | CTx Tech

BTS returns after its members have gone through military service. Now the real war begins: get tickets

After almost four years of silence, the flagship group of the k-pop phenomenon returns. And he does it in a big way: announcing a world tour of unprecedented dimensions that will travel through 34 countries between April 2026 and March 2027. The announcement was made at midnight on January 13 and marks the official return of the South Korean group after complete mandatory military service of all its members, with a new album scheduled for March that will be their first joint work since 2022. A huge tour. The magnitude of the event transcends the merely musical. The tour will begin with multiple dates in Goyang (South Korea) and Tokyo before traveling across all continents, culminating in Manila in March 2027. The group’s website It also anticipates additional dates in Japan, the Middle East “and more regions”, suggesting that the final scale could be even higher than initially announced. A different panorama. The world of Korean pop that welcomes BTS in 2026 has experienced a radical metamorphosis compared to how they left it in 2022. What was then an emerging phenomenon in the West has been established as mainstream global cultural. When BTS momentarily disappeared, a phenomenon like ‘The K-Pop hunters‘, a film that became the most viewed in the history of Netflix and whose soundtrack dominated the sales charts for weeks. Every day we are more. BTS’s competition has intensified dramatically. Groups like Stray Kids have broken multiple records previously held by BTS: with eight consecutive albums debuting at number one on the Billboard 200 (compared to six for BTS), they have become the group with the most number one albums of any band of the 21st century. Seventeen was the best-selling K-Pop artist in 2025 and his world tour generated $142 million. The evolution of the genre has also transcended linguistic and national borders. Katseyethe global group created through a collaboration between Hybe and Geffen Records, represents this new direction: formed after a selection process that attracted 120,000 applicants from around the world, its six members hail from the United States, the Philippines, South Korea and Switzerland. Her repertoire was documented in the Netflix series ‘Pop Academy: KATSEYE’, and her repertoire is mainly composed of songs in English, aimed at the Western market. And let’s not forget that ‘APT.’Blackpink and Bruno Mars’ Rosé’s 2024 hit, was a best-seller with Grammy nominations. How are the sales? The BTS tour comes amid a deeply deteriorated ticket sales outlook. The last three years have shown that the global technological infrastructure for mass events is facing systematic crises. It all started with Taylor Swift’s debacle with Ticketmaster in November 2022, when the pre-sale of ‘The Eras Tour’ collapsed the system: the platform received 3.5 billion requests on the day of the sale, causing millions of users to be expelled with error messages after hours of waiting. The controversy ended up in the US Senate and Live Nation’s monopolistic dominance in the industry was questioned. Dramas in Europe. The Oasis case, in 2024, showed that Europe was not exempt from similar problems. Tickets advertised at 150 pounds escalated to 355 because of dynamic pricing, and he had to intervene on the issue the british competition authority. In Spain, the most notable cases have been those of Rosalía and Bad Bunnyseasoned with presence of banking institutions giving favored treatment to their clients. K-pop, in short, has not been immune: Blackpink had its own difficulties with the topic, and although the random selection system characteristic of K-pop is fairer, it also generates brutal speculative secondary markets. The strategic dimension. Furthermore, the return of BTS transcends the merely artistic to become a corporate rescue operation. Hybe, the group’s parent company, has seen its position shake during the hiatus of its main assets: the controversy with NewJeans, which we already explained hereeroded market confidence, and the reputational scars are on the table. The ensuing legal battle publicly exposed internal tensions over the treatment of artists and corporate practices. The key is BTS. However, BTS has potential that many of the groups that have continued their legacy cannot replicate. To begin with, they arrived first: they were the ones who transformed K-pop from an Asian niche into a global phenomenon mainstream. They are considered pioneers. But in addition, their fan base has matured economically: ARMYs, as they call themselves, who were 16-20 years old in 2018 are now 23-27, with significantly greater purchasing power. A test return. The BTS tour poses a definitive test for the infrastructure of live music in 2026. Will current anti-bot systems be enough to cope with unprecedented demand? The US BOTS Act of 2016 imposes fines of up to $16,000, and The European Union banned ticketing bots in 2019. But there is much more to take into account, such as international coordination that requires synchronizing not only ticketing technology but also radically different laws, with different regulations for secondary markets, for example. A real challenge that will put one of the biggest musical events in the world to the test. In Xataka | The economic phenomenon of BTS is so gigantic that you can now invest in them on the stock market

I have tried to buy one of the 7 euro Renfe tickets. And Renfe has done Renfe’s

January 8 in Madrid. A cold that cuts the face. Traffic jams everywhere with the children returning to school. Back to normal, to the office. To the computer. Depression. We Madrid residents need few excuses to flee the city. Perhaps that is why the Renfe discounts sounded like a swan song. Beach and paella. It almost doesn’t matter if it’s in May, April or the next weekend in January. Aware that It would be almost impossible get a ticket at that price, I missed the opportunity to avoid unwanted frustrations. Let’s try tomorrow, see if… And here I am, hooked on the Renfe website, with thousands of people ahead of me in a virtual queue that leads nowhere. I was looking for a relaxing weekend. An appetizer to put in my mouth during this return to routine. And right now I feel like I’m in line at Doña Manolita on December 21, two kilometers from the door and 20 minutes until the lottery administration closes. Seven euros (or many more) And well, here we are. I go to the Renfe website. I select the offer that promises tickets for seven euros. And we have to wait. Seven minutes and just over 3,000 people. It could be worse, I think. Much worse, in fact, because since yesterday the website has been crashing. Of course, They are not the more than 166,000 people which my colleague Javier Pastor encountered in April 2022. Then the tickets cost 15 euros and there were 100,000 seats available to buy in three days. This time Renfe The number of seats has not been made public. but it has confirmed that the reduction with seven euro bills will be active until January 18. I think that with ten days of margin, the volume of people who aspire to buy their ticket will be somewhat lower. Time, in fact, seems to be working in my favor. The minutes are falling. A little slower than what is stated on the sign above but just over 10 minutes after logging in, Renfe confirms that I have started the purchase process. According to them, it should have been on the platform for a couple of minutes. I therefore have 18 minutes left. Or I should wear them. Because I confirm that I want to access the site as soon as possible. “Yes please”. The screen refreshes. Another minute has passed. We have 17 minutes left. “Yes please”. Wow, it seems that my turn has expired despite having waited patiently and confirmed all the steps without leaving the active tab (whatever might happen). And here we are, starting the whole process again. Again seven minutes ahead and more than 3,000 people in the virtual queue. My paella is starting to choke. Again, same screen: “Yes, please” This time yes. This time it seems that I have been able to access the platform. Obviously, the tickets are not as I expected. I sail between weekends. The only seven euro tickets on a Friday are those that leave at 6:30 am. I discard that option because I have the bad habit of working on Fridays. I choose to leave on Saturday at that same time. The relaxing weekend starts with an early morning, but hey, we’ll disconnect until Sunday night. But to return on Sunday night there are no offers. Accepting that I will have to spend more than 14 euros to go and return, I stretch the gum to the maximum. I tell myself “I’ll take Friday off on vacation but I’ll take full advantage of the weekend.” I’m going to June. I select departure at seven euros at 6:30 in the morning. But dynamic prices have done their thing. Returning on Sunday at the last minute will cost me over 60 euros. There are no longer even weekends at bargain prices. And assuming that hotels will be much more expensive, I return to the month of January. I think that going for seven euros and returning for 35 euros from Valencia is not bad at all. I have already taken the bait of compulsive buying and I’m not willing to let go. I select the departure on Saturday at 6:30 in the morning. I eat that paella. I select the return after 9:00 p.m. I’ll see what I do until that time, Alberto’s problem from the future. Mech. Mistake. Yes, I have selected the one-way ticket but Renfe tells me no. I refresh and go back. I select the idea again. I select the return. Now, I go one step further. It remains to fill in the traveler’s information and pay. I would like to do it but At this point the website freezes. It starts to malfunction. The scrolling is jerky and it is impossible to press any button. I can’t fill out the form. It won’t let me change the email. Of course, it doesn’t let me go to the payment platform. Soda. I have 4245 people in front of me. Photos | Renfe and Xataka In Xataka | Renfe is obliged to compensate for delays of more than 15 minutes starting January 1. The Government wants to prevent it

Renfe is obliged to return money after 15 minutes of delay. Its president warns that this “would make tickets more expensive”

The president of Renfe, Álvaro Fernández Heredia, assures that the company will not apply from January 1 the new compensation approved by Congress. He argues that the measure is “unconstitutional and generates inequality against Iryo and Ouigo.” Conflict. In November, Congress approved a PP amendment to the Sustainable Mobility Law that forces Renfe to recover its old compensation for delays. These are 50% refund of the ticket from 15 minutes of delay and 100% from 30 minutes. Currently, after the change which the operator made in July 2024, only returns money after 60 minutes (50% of the amount) and 90 minutes (100%). The amendment, which had the support of Vox, Junts, ERC, PNV, Podemos and BNG, sets January 1, 2026 as the date of entry into force. Renfe’s position. Fernández Heredia, has declared in RNE that “in principle, no” there will be changes next Thursday in the travel conditions. According to the president of the operator, the State Attorney’s Office is studying legal formulas to avoid applying the provision. “We have a legal opinion that clearly says that it is unconstitutional,” he said. explained in El País, arguing that it violates principles such as equal treatment, freedom of enterprise and two European regulations on rail transport services. The economic cost according to the operator. The president of the institution estimates the impact of the measure at more than 125 million euros annually, well above the 43 million that Renfe paid in compensation during 2023. As Fernández Heredia clarifies, the increase is not only due to more incidents, but also because the amendment extends compensation to all long-distance commercial services, including Avlo, Alvia and Intercity, not just the AVE. “Whoever wrote this didn’t know what he was doing,” pointed out to the middle. The consequences for the traveler. The president of Renfe warns that applying the new compensation would cause a 10% increase in fares and would displace up to 5% of passengers towards the competition. In addition, it warns that “deficient services that Renfe maintains in areas where Iryo and Ouigo do not operate would be put at serious risk.” “If we want it to be cheaper, provide deficient services and stop where no one stops, what we don’t want is liberalization,” declared in RNE. Inequality. The core of Renfe’s argument is regulatory asymmetry. And while this operator would have to return part of the money from 15 minutes late, Ouigo begins to compensate from 30 minutes (with purchase vouchers) and Iryo from 30 minutes as well. Both competitors only refund 100% of the amount after 90 minutes of delay, just like Renfe does now. “I don’t think this is being done because we want to improve the conditions of travelers, but rather because of an attack on Renfe,” he said. affirmed Fernández Heredia in El País. Legal battle underway. Sources from the Ministry of Transport they qualified the amendment to the media 20 Minutes as “demagogic and populist.” Minister Óscar Puente announced after the approval of the law that they would look for formulas to prevent its application, something that Fernández Heredia has confirmed is being studied. The president of Renfe regrets that the company “is not entitled to appeal to the Constitutional Court, which creates insecurity when it comes to defending ourselves.” He inherits the mark of ppolitical opulism. The president of Renfe was very critical of the parliamentary groups that supported the measure. “It was a slap in the face of Renfe to the Government,” as collected The Country. “It is a populist measure because they do not say that this measure implies ‘raising prices’ and that it will benefit the ‘other two companies,’” added in the interview on ‘Las Mañanas de RNE’. The president of the operator has asked the PP, Podemos and BNG for explanations about why the obligation only affects Renfe. “If we want to provide a guarantee policy and better compensation, the logical thing is that it should be for all travelers.” In Xataka | Public transport faces 2026 with extended aid and the approved Single Pass: there is still one step ahead

Since Iryo and Ouigo compete with Renfe, we have had ultra-cheap high-speed tickets. Everything has an end

There is a problem in the supply of high-speed trains in Spain. We believed that with the arrival of competition to Renfe we ​​would see ticket prices reduced. This has been the case during the last four years and in different regions, but now the three operators have begun to raise their rates in most corridors during the third quarter of 2025, according to the latest report of the National Markets and Competition Commission (CNMC). The change of trend. In the Madrid-Barcelona corridor, the busiest in the country, prices rose by an average of 25% compared to the same period in 2024. Iryo led the increases with an increase of 52.9%, placing the average ticket at 63.82 euros. Renfe AVE raised its fares by 13.3% to 70.58 euros, while Ouigo, traditionally the cheapest option, increased its prices by 20.2% to reach 51.86 euros on average. The context that explains the rise. The withdrawal of Avlo, Renfe’s ‘low cost’ brand, from the Madrid-Barcelona corridor in September after cracks were detected in the bogies of its Avril trains, has reduced the supply of tickets economical on the most popular route. This has caused the remaining operators to adjust their rates upwards. Despite the increase in prices, tickets are still 26% cheaper than before the liberalization of the sector in 2020, as indicated by the CNMC. The exception: Andalusia. In this Autonomous Community, the evolution is different. The entry of Ouigo in January 2025 on the Madrid-Seville and Madrid-Málaga/Granada routes caused a price war which has kept rates down. On the Madrid-Málaga route, only Iryo raised prices (+2.6%), while Renfe AVE lowered them by 8.9% and Avlo by 15.3% to compete with the 32.54 euros on average offered by the French operator. In Madrid-Seville, the average price fell by 2.8% despite the fact that individual operators such as Iryo (+12.5%) and Renfe AVE (+0.9%) did make their tickets more expensive. The Levantine corridor. Regarding routes to the Valencian Community, these show moderate increases. In Madrid-Valencia, prices rose by 1.3% to 30.56 euros on average, the cheapest ticket on the entire network. In Madrid-Alicante, the increase was 1.5% to 37.96 euros. Iryo was the one that increased its fares the most on both routes (with increases of 24.6% and 23.9% respectively), while Ouigo maintained its low price strategy with slight reductions. The thing is about profitability. The Minister of Transport, Óscar Puente, has been publicly demanding this price increase in recent months, going so far as to accuse Ouigo of operating at losses and dragging Renfe into an unsustainable dynamic. And while the rest of the operators have been gaining ground, we are now at a point where they are looking for the economic viability of their operations, and that is where the price increases come in. The balance of passengers. Despite price increases, demand remains robust. High speed will reach almost 40 million travelers in 2024, 77% more than in 2019, before liberalization. In the third quarter of 2025, routes such as Madrid-Málaga/Granada (+17.7%), Madrid-Seville (+13.2%) and Madrid-Alicante (+8.9%) reached record passenger numbers. Only Madrid-Barcelona registered a slight decrease of 0.3%, possibly weighed down by the withdrawal of Avlo and the increase in fares. The future of the sector. After four years of aggressive offers by the rest of the high-speed operators, the sector seems to be entering a phase of maturity in which it seeks to attract travelers without losing sight of the sustainability of the business. Renfe maintains a market share of 62% in most corridors, although in Madrid-Valencia it is already at 50%. It will be very interesting to know the figures in the coming quarters to know how the panorama evolves. Cover image | Jose Garcia Nieto In Xataka | High speed in Madrid is at risk of collapsing. And that’s why Adif wants to send her to Parla

Buying tickets for Rosalía’s tour has been chaos for everyone. Except for Banco Santander clients

The sale of tickets for the concerts in Madrid and Barcelona Rosalia have generated the expected collapse. An apocalypse of people running out of tickets, waiting at the seventy-something thousand stall in a virtual queue, and a lot of resellers rubbing their hands. We had the precedent of Bad Bunny, but not only have we not learned, but we have made it worse with an exclusive pre-sale that has left those who have approached through the general sale almost without tickets. He ritual than usual. Frozen screens, virtual queues that exceeded 50,000 people and the frustration of thousands of fans who after hours of waiting were left without access to the many seats available for pre-sale last Tuesday the 9th for the eight Rosalía concerts scheduled in Madrid and Barcelona between March and April 2026. Just 48 hours later, the general sale on Thursday the 11th replicated the same scenario, but much faster: all the tickets sold out in a matter of minutes. The immediate result was predictable: platforms resale offering seats for up to 1,200 eurosmore than ten times its original value. The bank account as an entrance to culture. In September 2023, the Banco Santander launched SMusica platform that links financial services with exclusive offers linked to concerts and musical events after close deals with relevant industry brands, such as Live Nation (owner of Ticketmaster), Universal Music, the Los 40 radio network and festivals such as Primavera Sound and Mad Cool. The mechanism is as simple as, in its essence, exclusive: Bank customers get early access to tickets 48 to 72 hours before the rest of the public. In practice, this means that when the general sale opens, most of the best-located seats (and sometimes all the capacity) have already been purchased. For her part, Rosalía simultaneously activated an “Artist Presale” through prior registration on her website. In this way, two privileged channels were generated before the official sale. But… how many tickets went to pre-sale? There are no official public figures. However, an expert (Chema Lamirán, director of the Master in Digital Marketing at the European University of Valencia) provides data about the usual operation of this system: “as a general and ethical rule of the industry, a quota should always be reserved for general sales.” According to their analysis, between 15% and 20% of the total capacity is usually reserved for general sales. But “in phenomena like Rosalía, where demand exceeds supply by 10 or 20 times, that 20% flies in seconds, giving the sensation that there were no tickets.” This would explain why in social networks comments abounded like this one: “They’re making fun of us, they must have sold all the Lux Tour tickets in the pre-sale, otherwise I can’t explain it.” The system also established differentiated limits: a maximum of two tickets per person in the Santander pre-sale compared to four in the general one, which in theory should leave more seats available for the general public, but in practice it barely makes a difference when the demand is so disproportionate. The precedent of Bad Bunny. May 8, 2025 marked a turning point in public perception of the ticketing system in Spain. What began as the announcement of three Bad Bunny concerts ended up becoming twelve dates spread between Barcelona and Madrid, an improvised increase on the fly while the Ticketmaster website collapsed under the weight of hundreds of thousands of simultaneous users. At 12:45, fifteen minutes before the official start of the pre-sale, the platform began to display errors 503 and 500, leaving buyers trapped in a digital limbo where virtual queues exceeded 400,000 people. But the technical chaos It was just one dimension of the problem. The OCU filed a formal complaint before the Ministry of Consumer Affairs after documenting how an entry initially announced at 79.50 euros It ended up costing 269 euros by including management fees (€36.50), “suggested” donations (€3.30) and additional VIP charges (€150). FOMO and banks. The phenomenon of concerts, without a doubt the “place to be” (and one of the few entertainment sectors that not only enters into crisis but also grows without apparent roof), extends its appeal to entities such as banks. The concerts of Rosalía or Bad Bunny are not considered as recitals for fans, but rather as massive events to which one must go, with the music being only a circumstantial element. The essential precedent of Taylor Swift (whose Eras Tour generated in Spain similar episodes of uncontrolled demand) has established a pattern where megaconcerts are perceived as unrepeatable events that banks, always on the hunt for young customers, are willing to take advantage of. In Xataka | Rosalía has entered her Catholic phase: she is only the latest in a long list of Spanish artists and filmmakers

so you can get two free double tickets to attend this event about AI

freepik is one of the leading Spanish companies in artificial intelligence and this year at Xataka we are Media Partner of Upscale Confthe AI ​​event that the Malaga firm organizes between November 4 and 5 in its hometown. It is going to be an event full of conferences, panels and networking opportunities with AI as the protagonist and from Xataka we want you, our xatakeros, to be able to experience it with us in the first person. So, with the help of Freepik we are going to draw two double tickets so that two lucky people (and their respective companions) can live this experience. How to win two double tickets to Upscale Conf Upscale Conf | Image: Xataka This is the third edition of Upscale Conf. The first took place in Malaga last November, the second was in San Francisco and this time Freepik has once again bet on its land. During these two days, attendees will be able to enjoy conferences from industry personalities and creators, panels and conversations, practical workshops and hands-on sessions and networking opportunities. A very dynamic event whose agenda and participants you can find now on the official website. Minor spoilers: there will be designers, creative directors, founders and CEOs of companies such as ElevenLabs, Google Cloud, The Dor Brothers, SpeciaGuestX or GenreAI, among many others. Upscale Conf | Image: Xataka As we said, the event will take place between November 4 and 5 at the Sohrlin space Andalusia and it will be packed with AI. It sounds really good, even more so when you can win one of two double tickets that we are raffling off. Be careful, each entry has a value of 500 euros (350 euros in early bird). Participating is extremely easy and the mechanics are as follows: Sign up in this form before October 15 by entering your personal information (make sure you enter your email correctly!) Each entry will be assigned a number. Once we have collected all the participants, 25 random numbers will be chosen. The chosen numbers will be the winners of a double entry and will be contacted by the organization The draw includes two double tickets. Travel, accommodation, meals and other associated expenses are the responsibility of the winners. Upscale Conf | Image: Xataka If the winner does not respond to the organization with his or her acceptance of the prize within 48 hours, a new draw will be held. If the second party does not get in touch, a third party will be contacted and if the second party does not respond either, the prize will be declared void. You can consult the legal bases here. Let’s remember: Upscale Conf will take place on the days November 4 and 5 in space Sohrlin Andalusia in Malaga. You can find all the schedules and agenda on the event website. Good luck and see you at Upscale Conf! Images | freepik

Sell tickets a year earlier

It is inevitable: each new premiere of a film directed by Christopher Nolan is more than the essential cinephile event of the year. It is a cultural event. And so It will happen again with ‘The Odyssey’the epic adventure film inspired by Homer’s classic stories and that a year before its premiere has managed to raise an expectation never seen before. Everything is part of a carefully drawn plan. Odysseus & co. The only announcement of ‘The Odyssey’ already put expectations in the clouds: Christopher Nolan, the director technologically more advanced of the momentwill adapt a very classic adventure, a founding story of epic stories, and whose footprint in world culture is unbarkable. I was going to decorate it with a cast, as always in his cinema, of consecrated stars (Matt Damon, Tom Holland, Anne Hathaway, Zendaya, Lupita Nyong’o, Robert Pattinson, Charlize Theron, Jon Bernthal …). Produce Universal againwith whom he already worked at the Oscarizadísima ‘Oppenheimer‘And the premiere is scheduled for July 17, 2026. A year earlier. To stand this strategy, Universal put tickets on July 17, a year before the premiere of the film already knowing that Nolan’s name is more than enough to sell ‘The Odyssey’, without the need for trailers. They are the passes for the first weekend, in the Exclusive 70 mm IMAX formatthe preferred by Nolan. The tickets sold out in a single day and, of course, it did not take long unleash speculative feverwith resale of up to 200 pounds in London (a phenomenon that Nolan already knows: It happened with ‘Oppenheimer’). A bold bet. The typical marketing of the great productions, especially those of the expected summer premieres, usually starts from 4 to 6 months before the premiere. Nolan has skipped the norm bending that period of time and in a format that also knows that it is exclusive (in Spain, for example, There are no cinemas that project in this format). 95% of the tickets sold out in minutes, generating 1.5 million dollars of benefits… before the film has finished its production. IMAX, the future. A few days ago, BBC linked success From this universal marketing operation to the previous success of a Warner movie, Ryan Cogler’s vampiric adventures’The sinners‘. The director expressed on numerous occasions your love for the IMAX format And the film became a success in that format. According to BBC, this semi-lain success could have encouraged Universal for this early sale, relying on support without palliative that Nolan has always made the format. An excellent Timing To claim the formats in the room, now that it is clear that the recovery of pre-pandemic box office figures It may never come. Nolan, for elites. Nolan is still a RARE Av Inside the cinema. You can afford to make the movies you want: Science fiction would be With Kubrickian left to continue his trilogy about Batman, and after that, more twisted science fiction and a biopic without fantastic elementsand then refer to this new classical epic epic. And they will always be successes. But if other directors dared to experiment with their same approaches, tones and topics, possibly the box office would not accompany them, Seeing public preferences. Nolan is an isolated phenomenon, and that is why the following steps of the industry so that the public goes back to the rooms must be extremely careful. Christopher Nolan’s eternal paradox: razes at the box office, success after success even one year in advance, but that does not mean anything. An islet in a sea of sequelae. Image | Gtres – Warner In Xataka | After fifteen years of its premiere, this classic treasures a record: the highest grossing science fiction film without being a saga

The problems of evening 5 to exhaust tickets

Not even Ibai’s evening It is indestructible. This fifth edition Boxing combat between Influencers And celebrities that the content creator offers every year is leading with a series of problems that it is not clear that they will have been resolved in the same week of its celebration, on July 26. Tickets halfway a few days ago, calls for help in social networks, suffocating heat forecasts … These are all the dramas that Ibai is facing in the 2025 evening. Exponential growth. From the 2021 edition, held in a disco and with 1.5 million virtual viewers to the Fourth in 2024celebrated In the Bernabéuthat beat the world record of Twitch With a peak of 3.85 million simultaneous viewers during live broadcast, the event led by IBAI has not stopped growing. However, it is this 2025 edition that is finding more critical voices and doubts about the profitability of the show: although the fourth evening He exhausted 70,000 entries In the aforementioned Bernabéu, things have not gone so fast on this occasion. Input problems. As they are echoing different media and content creatorsthe sale of tickets of evening 5 has meant a headache for Ibai. To start, this year has been the first time in which Tickets did not run out in minutesespecially in the highest price sectors. The sales rate, therefore, has been the worst in the history of the event. Request for help. The thing has reached the point that Ibai had to record a video asking their followers to buy tickets for the track area. The tickets have ended up selling, a few days after the event, finally the 80,000 tickets have been exhausted. A problem for this year has been slower this year has been possibly Price increase: up to 200% more compared to evening 3, which caused strong criticism by the community. They have also risen, although to a lesser extent, with respect to the prices of the fourth edition: the most expensive tickets cost 170 euros last year, while this time they reach 190. Criticism of fighters. This year, without a doubt, the combatant squad is as remarkable as that of previous editions, with Streamers of first row among them, like Thegrefg. But at the level of popularity beyond the environment of the evening, only the fight between Roro and Abby has caught attentionpossibly by the attractive controversy that the first one has in circles outside the world streamer. They have made pulsesthey have undergone polygraphand the videos of their faces, challenges and statements, have between 3 and 7 million views on Tiktok and Instagram. They are figures that double or triple those of most of the rest of the evening. This attention, although it is interesting for the promotion of the evening, devalu to the rest of the fighting. Focus most of the debate and morbidity on A single fight The most casual spectators event makes less attractive. And also affects the business from the point of view of the brands and sponsors of the rest of the fighters. Less attractive artists. Another criticism that It has been done This year’s evening is Down of interest For the artists who will perform in the event. While other years have seen names such as Will Smith, Bizarrap, Nicky Jam or David Bisbal, this year Melendi and Aitana maintain that quality, and there is no presence of international artists. It is especially striking in a year where the price of tickets has increased ostensibly. Very hot. Finally, a topic that is amazing that no one has stopped to think: Seville at the end of July, a place where 40 degrees of temperature are easily exceeded, causing dehydration and exhaustion, and affecting the fighter performance. The Colombian Westcol has affirmed that his doctor has forbidden him fight more than 25 degrees of temperaturewhich could mean the cancellation of his fight, the most important of the night (against ESGREFG). Finally, there are the risks for the public itself, since an agglomeration of 80,000 people significantly increases the temperature in areas such as the pit. To avoid incidents, the organization has taken A series of measures that will make the experience more bearable: the start of the event has been delayed at 8:00 p.m. Lighten the agglomerations. Exhausted tickets, but with touches of attention. The initial intention of the organization, exhausting entries, has been achieved. But Ibai’s thrust has needed with videos dedicated to the subject to encourage those who had doubts. A thrust that makes it clear that this year the public was not so convinced of departure for the attractiveness of the evening and, as we have explained above, reasons were not missing. Possibly, there are good reasons to rethink many of the aspects that could make the most attractive event for next year. In Xataka | Ibai is going to launch its own football team to start from the lowest. There is actually a very thoughtful strategy

Spain wants to regulate the legal resale of tickets. The risk: Let the "BOLI BIC A 300 euros"

The situation with the resale of entries has become so unsustainable that the government has had to take action on the matter and raise a limitation to prices that tickets can reach. The lack of control has given rise to reappearing the ghost of the black market and without control: what can happen if the legal platforms of resale disappear, would the resale disappear? Everything suggests that no … Sustainable consumption law. That is the name that receives the Draft approved this Tuesday In the Council of Ministers, and that raises an important novelty in the ticket market: it will be prohibited to resell them at a higher price than the original, plus the accumulated variation of the consumer price index (CPI). For example, if an entrance cost 100 euros and the CPI has risen 3% since then, the maximum legal price of resale will be 103 euros. The intention is clear: to stop the bubble of the bursts of inputs, which currently move legally on authorized platforms such as the Fan to Fan of Ticketmaster, Stubhub either Ticketswap. By the clouds. The problem that exists with the purchase and sale of tickets in Spain we have spoken on the occasion of events such as the Bad Bunny concerts of 2026: not only to get ticket was, a few weeks ago, a Mission practically impossiblebut resale It finds no limitations. Thus, almost immediate entries reach exorbitant prices in resale platformsreaching quintupply the original amount. In Xataka If you have an entrance for Bad Bunny, you have a treasure: the megaconciertes are already devouring themselves The problem problem. According to ‘El País‘, this artificially swollen market of resale is aggravated by the use of bots, a practice prohibited by law but very difficult to pursue and demonstrate. From consumption confirm to the newspaper that “the great economic incentives generated by this resale hinder the applicability” of this prohibition. Thus this law is born: if prices shoot, “they would turn this activity in illegal, being able to urge the blocking of the web pages where the infraction and the consequent sanction for the offender were producing.” Black market risk. There is an important risk of increasing the black market for the sale of tickets with this new law. If these legal platforms have sink, part of the unsatisfied demand can move to unregulated channels, where prices would continue to shoot and there would be no guarantees for the buyer. In Spain, without going any further, there was already A parallel black market Before the arrival of this law, especially in highly demanded events. Tickets were sold on social networks, messaging groups or unofficial portals, and those roads could be reactivated if there is demand. Would we see that legendary claim of “I sell Boli Bic for 300 euros and gift entrance of Bad Bunny”, mythical code to place tickets without saying that tickets are being sold? {“Videid”: “x8nqtg8”, “Autoplay”: fals, “Title”: “Taylor Swift: You were Tour – Trailer”, “Tag”: “”, “Duration”: “80”} The European case. In countries such as France or the United Kingdom, situations have been experienced that situations could be repeated in Spain. Since 2012, France has One of the strictest laws in Europe against the unauthorized inputs. The law prohibits the resale of tickets for shows without the consent of the organizer, with fines that can reach 15,000 euros (platforms such as Viagogo They have been sanctioned repeatedly for selling tickets at prices far superior to the officer). Despite this, the black market continues to represent Between 10% and 25% of total salesespecially in large concerts and sporting events. The case of the United Kingdom is more similar to Spain today: the secondary market has platforms such as Stubhub, Viago and Getmein!, Which have often dominated the resale with prices well above the nominal value. There are laws that require transparency in information (for example, show the exact seat and the original price) but, as in Spain, speculation and use of bots to monopolize tickets remain an important problem. In 2024, the United Kingdom reported More than 9,800 cases of fraud Related to ticket resale, with losses that exceeded 9.7 million pounds. Header | Photo of Wan San Yip in UNSPLAS In Xataka | The problem of concerts in Spain is not the lack of public, it is the distribution of money. And Wegow is the best example (Function () {Window._js_modules = Window._js_modules || {}; var headelement = document.getelegsbytagname (‘head’) (0); if (_js_modules.instagram) {var instagramscript = Document.Createlement (‘script’); }}) (); – The news Spain wants to regulate the legal resale of tickets. The risk: to return the “BIC BOL to 300 euros” It was originally posted in Xataka by John Tones .

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