Sell tickets a year earlier

It is inevitable: each new premiere of a film directed by Christopher Nolan is more than the essential cinephile event of the year. It is a cultural event. And so It will happen again with ‘The Odyssey’the epic adventure film inspired by Homer’s classic stories and that a year before its premiere has managed to raise an expectation never seen before. Everything is part of a carefully drawn plan. Odysseus & co. The only announcement of ‘The Odyssey’ already put expectations in the clouds: Christopher Nolan, the director technologically more advanced of the momentwill adapt a very classic adventure, a founding story of epic stories, and whose footprint in world culture is unbarkable. I was going to decorate it with a cast, as always in his cinema, of consecrated stars (Matt Damon, Tom Holland, Anne Hathaway, Zendaya, Lupita Nyong’o, Robert Pattinson, Charlize Theron, Jon Bernthal …). Produce Universal againwith whom he already worked at the Oscarizadísima ‘Oppenheimer‘And the premiere is scheduled for July 17, 2026. A year earlier. To stand this strategy, Universal put tickets on July 17, a year before the premiere of the film already knowing that Nolan’s name is more than enough to sell ‘The Odyssey’, without the need for trailers. They are the passes for the first weekend, in the Exclusive 70 mm IMAX formatthe preferred by Nolan. The tickets sold out in a single day and, of course, it did not take long unleash speculative feverwith resale of up to 200 pounds in London (a phenomenon that Nolan already knows: It happened with ‘Oppenheimer’). A bold bet. The typical marketing of the great productions, especially those of the expected summer premieres, usually starts from 4 to 6 months before the premiere. Nolan has skipped the norm bending that period of time and in a format that also knows that it is exclusive (in Spain, for example, There are no cinemas that project in this format). 95% of the tickets sold out in minutes, generating 1.5 million dollars of benefits… before the film has finished its production. IMAX, the future. A few days ago, BBC linked success From this universal marketing operation to the previous success of a Warner movie, Ryan Cogler’s vampiric adventures’The sinners‘. The director expressed on numerous occasions your love for the IMAX format And the film became a success in that format. According to BBC, this semi-lain success could have encouraged Universal for this early sale, relying on support without palliative that Nolan has always made the format. An excellent Timing To claim the formats in the room, now that it is clear that the recovery of pre-pandemic box office figures It may never come. Nolan, for elites. Nolan is still a RARE Av Inside the cinema. You can afford to make the movies you want: Science fiction would be With Kubrickian left to continue his trilogy about Batman, and after that, more twisted science fiction and a biopic without fantastic elementsand then refer to this new classical epic epic. And they will always be successes. But if other directors dared to experiment with their same approaches, tones and topics, possibly the box office would not accompany them, Seeing public preferences. Nolan is an isolated phenomenon, and that is why the following steps of the industry so that the public goes back to the rooms must be extremely careful. Christopher Nolan’s eternal paradox: razes at the box office, success after success even one year in advance, but that does not mean anything. An islet in a sea of sequelae. Image | Gtres – Warner In Xataka | After fifteen years of its premiere, this classic treasures a record: the highest grossing science fiction film without being a saga

The problems of evening 5 to exhaust tickets

Not even Ibai’s evening It is indestructible. This fifth edition Boxing combat between Influencers And celebrities that the content creator offers every year is leading with a series of problems that it is not clear that they will have been resolved in the same week of its celebration, on July 26. Tickets halfway a few days ago, calls for help in social networks, suffocating heat forecasts … These are all the dramas that Ibai is facing in the 2025 evening. Exponential growth. From the 2021 edition, held in a disco and with 1.5 million virtual viewers to the Fourth in 2024celebrated In the Bernabéuthat beat the world record of Twitch With a peak of 3.85 million simultaneous viewers during live broadcast, the event led by IBAI has not stopped growing. However, it is this 2025 edition that is finding more critical voices and doubts about the profitability of the show: although the fourth evening He exhausted 70,000 entries In the aforementioned Bernabéu, things have not gone so fast on this occasion. Input problems. As they are echoing different media and content creatorsthe sale of tickets of evening 5 has meant a headache for Ibai. To start, this year has been the first time in which Tickets did not run out in minutesespecially in the highest price sectors. The sales rate, therefore, has been the worst in the history of the event. Request for help. The thing has reached the point that Ibai had to record a video asking their followers to buy tickets for the track area. The tickets have ended up selling, a few days after the event, finally the 80,000 tickets have been exhausted. A problem for this year has been slower this year has been possibly Price increase: up to 200% more compared to evening 3, which caused strong criticism by the community. They have also risen, although to a lesser extent, with respect to the prices of the fourth edition: the most expensive tickets cost 170 euros last year, while this time they reach 190. Criticism of fighters. This year, without a doubt, the combatant squad is as remarkable as that of previous editions, with Streamers of first row among them, like Thegrefg. But at the level of popularity beyond the environment of the evening, only the fight between Roro and Abby has caught attentionpossibly by the attractive controversy that the first one has in circles outside the world streamer. They have made pulsesthey have undergone polygraphand the videos of their faces, challenges and statements, have between 3 and 7 million views on Tiktok and Instagram. They are figures that double or triple those of most of the rest of the evening. This attention, although it is interesting for the promotion of the evening, devalu to the rest of the fighting. Focus most of the debate and morbidity on A single fight The most casual spectators event makes less attractive. And also affects the business from the point of view of the brands and sponsors of the rest of the fighters. Less attractive artists. Another criticism that It has been done This year’s evening is Down of interest For the artists who will perform in the event. While other years have seen names such as Will Smith, Bizarrap, Nicky Jam or David Bisbal, this year Melendi and Aitana maintain that quality, and there is no presence of international artists. It is especially striking in a year where the price of tickets has increased ostensibly. Very hot. Finally, a topic that is amazing that no one has stopped to think: Seville at the end of July, a place where 40 degrees of temperature are easily exceeded, causing dehydration and exhaustion, and affecting the fighter performance. The Colombian Westcol has affirmed that his doctor has forbidden him fight more than 25 degrees of temperaturewhich could mean the cancellation of his fight, the most important of the night (against ESGREFG). Finally, there are the risks for the public itself, since an agglomeration of 80,000 people significantly increases the temperature in areas such as the pit. To avoid incidents, the organization has taken A series of measures that will make the experience more bearable: the start of the event has been delayed at 8:00 p.m. Lighten the agglomerations. Exhausted tickets, but with touches of attention. The initial intention of the organization, exhausting entries, has been achieved. But Ibai’s thrust has needed with videos dedicated to the subject to encourage those who had doubts. A thrust that makes it clear that this year the public was not so convinced of departure for the attractiveness of the evening and, as we have explained above, reasons were not missing. Possibly, there are good reasons to rethink many of the aspects that could make the most attractive event for next year. In Xataka | Ibai is going to launch its own football team to start from the lowest. There is actually a very thoughtful strategy

Spain wants to regulate the legal resale of tickets. The risk: Let the "BOLI BIC A 300 euros"

The situation with the resale of entries has become so unsustainable that the government has had to take action on the matter and raise a limitation to prices that tickets can reach. The lack of control has given rise to reappearing the ghost of the black market and without control: what can happen if the legal platforms of resale disappear, would the resale disappear? Everything suggests that no … Sustainable consumption law. That is the name that receives the Draft approved this Tuesday In the Council of Ministers, and that raises an important novelty in the ticket market: it will be prohibited to resell them at a higher price than the original, plus the accumulated variation of the consumer price index (CPI). For example, if an entrance cost 100 euros and the CPI has risen 3% since then, the maximum legal price of resale will be 103 euros. The intention is clear: to stop the bubble of the bursts of inputs, which currently move legally on authorized platforms such as the Fan to Fan of Ticketmaster, Stubhub either Ticketswap. By the clouds. The problem that exists with the purchase and sale of tickets in Spain we have spoken on the occasion of events such as the Bad Bunny concerts of 2026: not only to get ticket was, a few weeks ago, a Mission practically impossiblebut resale It finds no limitations. Thus, almost immediate entries reach exorbitant prices in resale platformsreaching quintupply the original amount. In Xataka If you have an entrance for Bad Bunny, you have a treasure: the megaconciertes are already devouring themselves The problem problem. According to ‘El País‘, this artificially swollen market of resale is aggravated by the use of bots, a practice prohibited by law but very difficult to pursue and demonstrate. From consumption confirm to the newspaper that “the great economic incentives generated by this resale hinder the applicability” of this prohibition. Thus this law is born: if prices shoot, “they would turn this activity in illegal, being able to urge the blocking of the web pages where the infraction and the consequent sanction for the offender were producing.” Black market risk. There is an important risk of increasing the black market for the sale of tickets with this new law. If these legal platforms have sink, part of the unsatisfied demand can move to unregulated channels, where prices would continue to shoot and there would be no guarantees for the buyer. In Spain, without going any further, there was already A parallel black market Before the arrival of this law, especially in highly demanded events. Tickets were sold on social networks, messaging groups or unofficial portals, and those roads could be reactivated if there is demand. Would we see that legendary claim of “I sell Boli Bic for 300 euros and gift entrance of Bad Bunny”, mythical code to place tickets without saying that tickets are being sold? {“Videid”: “x8nqtg8”, “Autoplay”: fals, “Title”: “Taylor Swift: You were Tour – Trailer”, “Tag”: “”, “Duration”: “80”} The European case. In countries such as France or the United Kingdom, situations have been experienced that situations could be repeated in Spain. Since 2012, France has One of the strictest laws in Europe against the unauthorized inputs. The law prohibits the resale of tickets for shows without the consent of the organizer, with fines that can reach 15,000 euros (platforms such as Viagogo They have been sanctioned repeatedly for selling tickets at prices far superior to the officer). Despite this, the black market continues to represent Between 10% and 25% of total salesespecially in large concerts and sporting events. The case of the United Kingdom is more similar to Spain today: the secondary market has platforms such as Stubhub, Viago and Getmein!, Which have often dominated the resale with prices well above the nominal value. There are laws that require transparency in information (for example, show the exact seat and the original price) but, as in Spain, speculation and use of bots to monopolize tickets remain an important problem. In 2024, the United Kingdom reported More than 9,800 cases of fraud Related to ticket resale, with losses that exceeded 9.7 million pounds. Header | Photo of Wan San Yip in UNSPLAS In Xataka | The problem of concerts in Spain is not the lack of public, it is the distribution of money. And Wegow is the best example (Function () {Window._js_modules = Window._js_modules || {}; var headelement = document.getelegsbytagname (‘head’) (0); if (_js_modules.instagram) {var instagramscript = Document.Createlement (‘script’); }}) (); – The news Spain wants to regulate the legal resale of tickets. The risk: to return the “BIC BOL to 300 euros” It was originally posted in Xataka by John Tones .

So you can get 25 free double tickets for this event full of action

After the success in the editions of Pamplona and San Sebastián, X-Gravity Freestyle Motocross Go back to Madrid. It is a show full of adrenaline, acrobatics and action that brings together great pilots of the world and of which Xataka is half partner. As we want you, our xatakers, to live it first hand, today we bring you a draw for 25 double entries so you can attend with a companion on June 27. We tell you how to participate. How to win 25 double tickets for X-Gravity Freestyle Madrid X-Gravity Freestyle Madrid will bring together some of the best pilots in the world to dazzle us with their acrobatics. Among them are the Australian Clinton Moore (Winner of the last Red Bull X-Fighters World Tour), the Italian David Rinaldo (MX Freestyle World Champion) and the Spaniards MAKEL MELERO (five times world champion of freestyle motocross), Dany Torres (Second pilot with more victories in the Red Bull XFighters), Jose “MANC” (one of the new great promises of this sport) and Edgar Torronteras (Creator of Freestyle Motocross). The event will take place next June 27 in it Madrid Vistalegre Palace And there will not only be motorcycles and action, but there will also be music by the hand of Nano dj. Sounds good? Well, 25 lucky with their respective companions you can go totally free. To do this, you just have to participate in the draw. Mechanics is as follows: Image | X-Gravity Freestyle In the event that the winner did not answer the organization with its acceptance of the award within 48 hours, a new raffle will be held. In the event that the second one does not get in touch, a third will be made and in case it does not respond, the prize will declare desert. You can consult here the legal bases. We remind you that X-Gravity Freestyle Madrid will take place on June 27 at the Vistalegre Palace in Madrid. You have the schedules, the map and much more information in the event website. Good luck and see you there! Images | X-Gravity Freestyle

Flying to Mallorca costs only the Caribbean, the problem is that the airline business is no longer your tickets: it’s your clothes

This week We counted That, if you have not reserved your vacation in the Canary Islands, the Balearic Islands or one of those other “hot” points of the Mediterranean coast, the same may come out, or even cheaper, a stay in the Caribbean. The paradox is that the fault is not of the flights, it is from the hotels. In fact, the price of flying, without more, has not shot how it is usually pointed. What has really changed is the airline business model. Your ticket is no longer as important as what you wear. A billionaire business. It The BBC counted In a report this week that put figures to the business. What was once a standard service (billing a suitcase without cost, choosing a seat or receiving food on board) has been transformed by airlines into a colossal source of income. With the rise of low-cost companies in the mid-2000s, headed by Flybe And then replicated by giants such as American Airlines, collection was institutionalized by invoiced suitcases, a trend that today includes hand luggage (the last resolution in Europe It will bring tail) and with ideas increasingly “creative”. The result is a market of “accessory rates” that only in the United States generated more than 7,270 million dollars in 2024 by billed luggage, and that will globally reach the 145,000 million this yearrepresenting 14% of the sector’s income. This phenomenon has caused indignation between consumers and politicians, who accuse the airlines of applying the so -called Like “Junk Fees” (junk rates) camouflaged in the price End of the ticket. The luggage fever (hand). Given this scenario, millions of passengers have chosen to travel Only with hand luggageshooting the demand for small suitcases that meet the strict dimensions imposed by the airlines. He counted the medium British that marks Like Antler They have seen the searches and sales of compact models increase massively, while in social networks (Especially Tiktok) The content related to “luggage tricks” and suitcases tests in real airline meters has been popularized. Here are influencers Like Chelsea Dickensonwho have turned these types of videos into the core of their online activity, generating more impact than the content on the destinations themselves. In other words, the phenomenon demonstrates how the industry has even influenced consumption habits prior to trip. The legal controversy. We have been counting it. The growing collection even for hand luggage has caused a Formal reaction in Europewhere consumer organizations Like Beuc They have denounced a Several airlines (including Ryanair, Easyjet, Vueling and Wizzair) before the European Commission. They claim that these charges violate a 2014 judgment of the EU Court of Justice that establishes that hand luggage, if it meets reasonable weight and security requirements, cannot be an additional cost. However, the concept of “reasonable requirements” remains that gray area that still lacks a firm legal definition and that the airlines are grabbed, which allows them to continue applying charges according to their own criteria. In fact and as we said, the European Union has approved This week his position in favor of the regulation that will continue to allow airlines to charge for the hand luggage that travels in the cabin (yes, with the vote against Spain). The case of Indigo. The BBC counted that, in the face of the globalized tendency to monetize each service, some airlines, such as Indian Indiathey have remained out. Its executive director defends a policy of not charging for invoiced suitcases, arguing that prevents endless ranks and unnecessary conflicts in the shipping doors. Its operational model, which allows changes in just 35 minutes, demonstrates that an efficient logistics does not require squeezing the passenger for each basic service. This alternative, although marginal, emphasizes that there can be another type of relationship with the client in the air industry, challenging the dominant narrative of the sector. Between efficiency and abuse. In summary, the evolution of luggage collection reflects a paradigm change: the air trip has been fragmented in copper parts, leaving the passenger in a constant search for How to avoid paying further. While airlines defend their model in response to competition and the need for income, consumers and legislators question to what extent this strategy erodes the experience of flying. Thus, the hand luggage boom and the appearance of those “triprs of the trip” eager for visits reflect a culture of the minimum luggage as a form of economic resistance. If you want also, as forced adaptation to an increasingly hostile environment for the common traveler. Flying has ceased to be expensive, because what we carry with us is the real business. Image | Stockcake In Xataka | After the battle between the EU and the airlines for hand luggage, the rates and sizes remain for this 2024 In Xataka |

While the use of cash is reduced, there are more tickets than ever

The term in economics “Net negative emission”It occurs when a central bank includes more tickets than it puts into circulation through the banking system. That is, if commercial banks return to the Central Bank more money in cash than request, the net balance between distributed and retired bills is negative. It happens that it is something exceptional in developed economies, and in Spain the phenomenon does not stop multiplying. Sustained anomaly. I told it in A report the newspaper.es. Apparently, since 2007, and with the Exception of the pandemic year 2020, Spain has continued a negative net issue of bills. As we said, the phenomenon, practically unpublished in the whole of the eurosystem, implies that the Bank of Spain collects more effective than it distributes, something that no other central bank of the euro zone experiences with the same magnitude or persistence. Not just that. The situation has reached extraordinary levels in 2023 and 2024, when the differences amounted to 13.4 billion and 12.2 billion of euros respectively. In total, the accumulated balance of retired bills without counterpart in new broadcasts has reached 26.5 billion at the end of 2024. Although the Bank of Spain attributes This imbalance to the tourist boom (especially to German origin), the available data They invite you to think about more complex causes, since no other country with high levels of tourism shows a similar dynamic. Neither Greece, nor France, nor Italy records a massive return of physical tickets with those characteristics. The suspicious weight. He counted the medium That one the most striking aspects of the phenomenon is the nature of the re -turned tickets. More than half (53.5%) of the physical tickets recovered in Spain during 2024 corresponded to Values ​​of 100, 200 or 500 euros. This proportion contrasts and much with what happens in other surrounding countries: in France, high denomination tickets represent 25.4% of the total returned, and in Italy just 9.7%. Plus: differences cannot be attributed exclusively to tourist profile, since 64% of returns occur outside the central quarter of tourism (July, August and September), which further weakens the seasonal hypothesis. Thus, the constant presence of large value tickets suggests, therefore, a sustained refloration of black money, particularly the one from past times, such as … the real estate bubble prior to the 2008 crisis. Brick echoes. The explanation is given because in the years of the real estate sector, especially between 2002 and 2007, Spain came to concentrate the 30% of all 500 euros tickets issued by the ECB, a disproportionate proportion with respect to the size of its economy. In July 2007, the accumulated total of these tickets in circulation within the country reached The 56,956 million eurosfigure that coincides with the apogee of the real estate speculation cycle. Although the issuance of 500 bills ceased in 2019, they are still a legal tender and, according to Data from the Bank of Spain itself3,157 million were still in circulation in March 2025. Only in 2024 they withdrew from the system More than 1,150 million In this denomination, a notable figure that points to an still active outcrop process. The progressive withdrawal of these tickets cannot be explained solely by ordinary tourist or financial transactions, rather, it would fit with a gradual regularization of cumulative effective cash for decades. The track: the real estate market. The connection between the massive return of cash and the behavior of the current real estate market adds, if possible, another layer of complexity to the analysis. In his 2024 annual reportthe Bank of Spain itself warns that one of the factors that is making access to housing more expensive is the growth of demand by non -residentswhich already represent 8.4% of all purchases. Specific areas. The pressure is especially intense in tourist regions such as the islands or the Mediterranean coast, where foreign investment is oriented to holiday use and rental profitability. As The newspaper explainedalthough the report does not directly link these flows with the phenomenon of the negative net emission, it does suggest an economic frame in which the large amounts of cash, again, probably opaque, they find exit In real estate investment. Thus, the hypothesis of which part of the returned tickets comes from irregular or not declared operations, linked to the sale of properties or tourist rental, becomes strength in the absence of an official alternative explanation sufficiently consistent. Image | Bank of Spain In Xataka | Spanish banks have been able to choose when to pay their “imposite.” And that has allowed them to declare record benefits In Xataka | The Bank of Spain has taken a look at the rent in Spain and has concluded something: the problem is not the funds

Participate and win two tickets for the AI2030, the great event on artificial intelligence in the company

If you have no plans for March 19 and you are passionate about technology in general and artificial intelligence in particular, this interests you: from Xataka We draw two packs of two entries each To attend the day of March 19 of the event face -to -face AI2030, of which we are Mediapartners. How to participate: Filling this form What is raffled: Two packs of two tickets each (there will be two winners) to attend the AI2030 in the talk day (March 19) Deadline to participate: From today until March 5 The deadline to participate will end next Wednesday, March 5. On Thursday, March 6, the winners will receive an email informing them that they have won and must confirm their assistance within 48 hours. If they do not confirm the assistance within this period, the tickets will be distributed to the substitutes also chosen at random. For more details about the procedure you can consult the Bases of the contest. Artificial Intelligence + Company = AI2030 The AI2030 event will be a different event. It will not be an event to talk about Hypeof generalist things … but something very practical and oriented to the real uses of artificial intelligence in different sectors. On March 19 there will be different presentations with this approach (Here you can consult the agenda And here all the speakers) with the occasional … surprise. And so far we can read. I will only tell you that our partner Angela Blanco It has something very cool prepared. And, after this, that same day there will be a small space for the Networking. Our raffle guarantees the two face -to -face entries to the winners, but if you do not want to worry, you can still try their luck and request assistance. And if you run out of face -to -face entrance or if you are not in Madrid but you want to attend, there will be streaming and you can follow everything from home. In both modalities, You can request it from here. In the event that you have a startup, there are little squares but you can still request participating in the Hackaton on March 20. To do this, you just have to press the “Join As startup” button in the upper right of the web. Already either in one format or another, we encourage you all to sign up. Much AI, many practical uses and many top people. Don’t miss it! Link | AI2030

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