evening Archives - usatoday24

Ibai only had a milestone for unlocking on Twitch. And he just got it thanks to evening 5

July 24, 2025 by usatoday24

This Saturday will take place at the Cartuja in Seville The evening 5one of the events of the year in the world streamer. Ibai Llanos, its headquarters, has converted the annual boxing event between Streamers and Influencers in an event that hitting monitoring records Not only live, but also on Twitch. Therefore, the platform has decided to reward him. Twitch recognizes it. The four million simultaneous spectators that had The 4 evening on Twitchand that may be matched or surpassed this year they have provided this new edition an improvement in the transmission. Ibai said in his Instagram stories That “it makes me very excited” and showed that “you see all the categories, all the categories of League of Legends, chatting, Valorant, special events …”, until finally revealed that “we have Our own category On Twitch of the evening of the year, what madness. If someone is going to talk about the evening, you are going to react to a video, you are going to make predictions, this is the category. “ History of a phenomenon. What began in 2021 as a friendly challenge between content creators, Reven and ElMillor, has transcended expectations, becoming the most important phenomenon of digital entertainment in Spanish. The first edition had limited access to public characters from the entertainment world, but got 1.5 million simultaneous spectators on the Internet. The evolution has been meteoric: the evening has been jumping to increasingly large stages, and Already in its third edition it was the most watched event In the history of the platform. The fourth edition beat the record again. In just four years, Ibai Llanos has converted an experiment among friends into an event that rivals the most important sporting events in Spain, generating an average of more than one million spectators and reflecting the great entertainment power in Livestreaming, whose limits continues to stretch year after year. It has all the meaning that Twitch has decided to reward him. Rounding benefits. The evening is also the main economic catalyst in the Spanish streaming industry. The fourth edition of the event generated around 400,000 euros of direct benefits for Ibai Only from Twitch, not including additional income from tickets and sponsorships, while payment to participants exceeded 1.2 million eurosestablishing new salary standards for digital entertainment. The impact on the advertising market is equally forceful: the first three editions doubled the number of sponsors compared to the previous year, with brands such as Alsa and Grefusa GEneruming more than 15,000 interactions each on social networks. Ibai entrepreneur. And the definitive leg to generate all this amount of benefits is Ibai Llanos himself, which with the evening 5 culminates his transformation From modest Lol narrator in 2014 with income of 30 euros per month to independent entrepreneur that Record the brand “The evening of the year” alone. The key point of this conversion was in 2020 when left his contract with G2 eSports To undertake as an independent creator, a decision that allowed him to negotiate a special agreement with Twitch, obtaining 80% of the profits of his channel, something that few that few Streamers international have achieved. In February 2024 Created Velaris-Kena Productions slcompany of which he is a unique partner, marking his definitive break with Gerard Piqué and assuming the total control of his projects. The fact that the evening has its own category in a giant like Twitch is just one more detail, but one that certifies to what extent Ibai has become an essential presence to understand the industry of the streaming. In Xataka | Ibai is going to launch its own football team to start from the lowest. There is actually a very thoughtful strategy

The problems of evening 5 to exhaust tickets

July 21, 2025 by usatoday24

Not even Ibai’s evening It is indestructible. This fifth edition Boxing combat between Influencers And celebrities that the content creator offers every year is leading with a series of problems that it is not clear that they will have been resolved in the same week of its celebration, on July 26. Tickets halfway a few days ago, calls for help in social networks, suffocating heat forecasts … These are all the dramas that Ibai is facing in the 2025 evening. Exponential growth. From the 2021 edition, held in a disco and with 1.5 million virtual viewers to the Fourth in 2024celebrated In the Bernabéuthat beat the world record of Twitch With a peak of 3.85 million simultaneous viewers during live broadcast, the event led by IBAI has not stopped growing. However, it is this 2025 edition that is finding more critical voices and doubts about the profitability of the show: although the fourth evening He exhausted 70,000 entries In the aforementioned Bernabéu, things have not gone so fast on this occasion. Input problems. As they are echoing different media and content creatorsthe sale of tickets of evening 5 has meant a headache for Ibai. To start, this year has been the first time in which Tickets did not run out in minutesespecially in the highest price sectors. The sales rate, therefore, has been the worst in the history of the event. Request for help. The thing has reached the point that Ibai had to record a video asking their followers to buy tickets for the track area. The tickets have ended up selling, a few days after the event, finally the 80,000 tickets have been exhausted. A problem for this year has been slower this year has been possibly Price increase: up to 200% more compared to evening 3, which caused strong criticism by the community. They have also risen, although to a lesser extent, with respect to the prices of the fourth edition: the most expensive tickets cost 170 euros last year, while this time they reach 190. Criticism of fighters. This year, without a doubt, the combatant squad is as remarkable as that of previous editions, with Streamers of first row among them, like Thegrefg. But at the level of popularity beyond the environment of the evening, only the fight between Roro and Abby has caught attentionpossibly by the attractive controversy that the first one has in circles outside the world streamer. They have made pulsesthey have undergone polygraphand the videos of their faces, challenges and statements, have between 3 and 7 million views on Tiktok and Instagram. They are figures that double or triple those of most of the rest of the evening. This attention, although it is interesting for the promotion of the evening, devalu to the rest of the fighting. Focus most of the debate and morbidity on A single fight The most casual spectators event makes less attractive. And also affects the business from the point of view of the brands and sponsors of the rest of the fighters. Less attractive artists. Another criticism that It has been done This year’s evening is Down of interest For the artists who will perform in the event. While other years have seen names such as Will Smith, Bizarrap, Nicky Jam or David Bisbal, this year Melendi and Aitana maintain that quality, and there is no presence of international artists. It is especially striking in a year where the price of tickets has increased ostensibly. Very hot. Finally, a topic that is amazing that no one has stopped to think: Seville at the end of July, a place where 40 degrees of temperature are easily exceeded, causing dehydration and exhaustion, and affecting the fighter performance. The Colombian Westcol has affirmed that his doctor has forbidden him fight more than 25 degrees of temperaturewhich could mean the cancellation of his fight, the most important of the night (against ESGREFG). Finally, there are the risks for the public itself, since an agglomeration of 80,000 people significantly increases the temperature in areas such as the pit. To avoid incidents, the organization has taken A series of measures that will make the experience more bearable: the start of the event has been delayed at 8:00 p.m. Lighten the agglomerations. Exhausted tickets, but with touches of attention. The initial intention of the organization, exhausting entries, has been achieved. But Ibai’s thrust has needed with videos dedicated to the subject to encourage those who had doubts. A thrust that makes it clear that this year the public was not so convinced of departure for the attractiveness of the evening and, as we have explained above, reasons were not missing. Possibly, there are good reasons to rethink many of the aspects that could make the most attractive event for next year. In Xataka | Ibai is going to launch its own football team to start from the lowest. There is actually a very thoughtful strategy

By assuming 100% of the evening and leaving out Piqué, Ibai culminates its definitive transformation: from Streamer to entrepreneur

June 24, 2025 by usatoday24

Of all the projects that currently stands the streamer and Ibai Llanos businessman, no doubt the evening is the one that attracts the most public and media attention. A boxing fight between Influencers which this year will celebrate on July 14 its fifth edition. It comes with novelty: for the first time, Ibai faces this ambitious solo project, separated from its usual partner, Gerard Piqué. Boxing for the masses. The evening Keep growing Without apparent ceiling at the moment. The stuffing day facing Influencers Spanish and Latin American and that This year The clash between Thegrefg and Westcol has as the main course (although others such as the confrontation between Abby and Roro are monopolizing even more media attention) reached In his fourth edition Last year 80,000 live spectators in the Santiago Bernabéu and three million on Twitch. This year the evening moves to the Cartuja of Seville, with a capacity comparable to that of the Madrid stadium. Unexpected split. The great novelty this year comes at the organization level: Kosmos, Gerard Piqué’s company that had collaborated with IBAI in the organization of the event, retires from it. In February 2024, Ibai created Velaris-Kena Productions SL, in which it consists as a single partner. It will be the latter in charge of organization of all aspects of evening 5. According to Cincodíasthere will be the punctual collaboration of other companies, such as Kosmos, but Velaris-Kena takes care of the bulk of production. History of collaborations. The collaborations between Ibai and Piqué started in 2021, when they broadcast the Copa América de Fútbol in Port Aventura or the World Balloons. Your first approach to competitions between Streamers It was in 2022, when they organized the Twitch Grand Prix of karts. The failed E-Sports team of Ibai, Koialso had the participation of Kosmos and today is owned by a Canadian group. All this set in a 50%company, Global Goatchthat despite its high billing (around 8 million euros in 2022 and 2023), now it has barely activity. The other great brand they have cultivated together, the Kings Leagueit is actually a Piqué project: Ibai is president of one of the most prominent teams, porcinos FC, but the management and organization of the league falls to the business structure created by Gerard Piqué and his partners. The brand is what you want. The final step that distance to the two entrepreneurs is the registration of the brand La Velada of the year alone by the IBAI company (although, in principle, in February 2024 the registry had been requested by Goatch Global). Later, in October, the company gave ownership to Ibai Llanos, while the US (Intellectual Property Office of the European Union) decided whether to award the brand or not: until March this year, the entity was not clear that a term that seemed generic. Later, he certified, thanks to his turnover, presence in media and unequivocal association of the term “evening” to Ibai, which could be formalized by the registration. More businesses. It is an important advance by IBAI, in an unequivocal step of its transformation as a content creator to entrepreneur who, yes, exposes his image more than usual (although what is Your thinning challenge but a sophisticated image operation with the most important aspect of his brand, himself). The evening brand record will allow you to face a diversification of your business with aspects such as merchandising and licenses (with the first aspect It has already begunlaunching products linked to its events in association with Prime Hydration, drink brand founded by Logan Paul and Ksi). A lot of heat. And for that reason, because Ibai is already a businessman than a content creator, He takes care of promoting the evening in x so that tickets are exhausted again. Some critics with the event claim that mid -July in Seville, it may not have been the most commercial idea in the world, but with an adverse or without it, it is clear that the evening, now brand registered by one of the younger businessmen in the country, continues to raise expectation. Header | The evening / wikipedia In Xataka | Ibai is going to launch its own football team to start from the lowest. There is actually a very thoughtful strategy

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