Temu

€10 order, €30 tariff. The EU has just approved the mother of tariffs for Aliexpress, Shein and Temu

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In 2021, the European Union modified the VAT regulations for businesses like AliExpress stop benefiting from the same exemption for packages worth less than 22 euros. Five years later, the measures for products entering Europe duty-free will completely change. The measure. The Council of the European Union has given the green light to a new regulation on customs duties for items contained in small packages entering the EU. “The new rules respond to the fact that These packages currently enter the EU duty free, resulting in unfair competition for EU sellers“ According to the Council, the measure is intended to support EU companies and “will close avenues for unscrupulous sellers.” The three euros. The figure is very specific: three euros of provisional customs fixed on items contained in small packages valued at less than 150 euros. According to the EU, more than 91% of these small shipments come from China. The key is that those three euros are not per package, they are per different product. You order a package with two mobile phone cases valued at four euros You also order a tempered glass for one euro In the event that you order 10 products for 1 euro but they are different, you would not pay 10 euros, you would pay 40 (30 in tariffs). Starting July 1 you will not pay five euros, you will pay those five euros plus another six (11), when ordering two different products. The dates. The fixed provisional customs duty of three euros will be applied to all product categories, without exception, between July 1, 2026 and July 1, 2028. Once the new EU Customs Data Center comes into operation, the duty will go from being provisional to a normal customs rate. Because. According to the statement, the EU is struggling to reform its customs system in order to cope with “the significant pressure arising from increased trade flows.” A measure that will affect giants like Temu, AliExpress and Shein, kings of electronic commerce in Spain. In Xataka | Europe has proposed to become technologically independent from the US: And it has started with the most difficult thing: chips

The EU already has a date to charge Chinese platforms at least three euros per package. Temu had been preparing for a long time

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Buying something cheap online has become an almost automatic gesture for many. A pair of t-shirts, a mobile accessory or a small gadget that costs little more than a coffee arrives at home in a few days, often from platforms such as Shein, AliExpress or Temu. It is not an isolated perception. The compliance reports themselves under the Digital Services Law They show the extent to which these platforms have been integrated into the day-to-day life of digital consumption in the Old Continent. This change in habits has a very concrete translation in figures and logistics. In 2024, the European Union received 4.6 billion low-value shipments, equivalent to more than twelve million a day. According to the European Commission91% of these shipments came from China, a constant flow that has not only grown exponentially in recent years, but has put customs and control systems, designed for another volume and another reality of international trade, under unprecedented pressure. What changes come and when. Brussels’ response to this scenario has a calendar and concrete measures. It has been agreed to apply a fixed tariff of three euros to items contained in small shipments that enter the European Union and have a value of less than 150 euros. We are facing a transitional solution that will begin to be applied on July 1, 2026 and that will serve as a bridge until the entry into operation of the new European customs systemwith a large data node to centralize information and improve risk management, and with a community authority to coordinate and homogenize the application of the rules. The EU has been working for some time on a structural reform of its customs union to unify data, streamline procedures and strengthen supervision at community level. The creation of a common information system and a European customs authority seeks to correct the fragmentation between Member States, a problem that the massive increase in small shipments has made evident. Faced with increasingly atomized and low-value trade, Brussels aspires to a different model, with more coordination and a more homogeneous application of the rules throughout the internal market. Behind the scenes of the measure. The political impulse behind this reform responds to several fronts open at the same time. On the one hand, European authorities have been warning for years about undervaluation practices that distort competition and penalize businesses that do comply with the rules. Added to this are “risks to the health and safety of consumers, high levels of fraud and environmental concerns.” When is the fee paid? The key to this measure is the moment in which the tax is activated. The three-euro tariff is applied when the merchandise enters the European Union, that is, at the time of importation. This implies a fundamental difference for our purchases. If the product is shipped directly from outside the EU, the shipping is subject to that rate. Things change when the order leaves a warehouse located within the single market, the package does not cross a customs border again and the tax is not activated in this case because the import should have occurred earlier. The document approved by the EU does not say at any time that the consumer will pay this tariff directly. The rule is limited to establishing that the tax will be applied to the goods at the time of their importation. From there, the logic of the market suggests that it will be the platforms, sellers or logistics operators who manage the payment before the customs authority and then decide how to integrate that cost. In practice, the most common thing is that it ends up being reflected in the final price or in the costs of the order, that is, we would see it reflected at the time of “checkout” of our purchase. Three euros per product or per item? The Council document is precise in one key nuance. The tariff is defined as a fixed charge of three euros on items contained in small shipments, and not as a flat rate per package or as a surcharge for each individual unit. This choice of words indicates that the calculation is linked to the declared content of the shipment, and not only to the box in which it travels. In the absence of a more detailed operational guide from the authorities, and following the usual logic of customs, this allows us to interpret that several identical products would be grouped under the same item. For example, if an order includes three pairs of sneakers and three watches, the tax would not be applied six times, but rather once for the sneakers and once for the watches. That is, three euros for each type of product included in the shipment, and not for each unit purchased. Temu anticipates the change. Faced with this new scenario, Temu has been adjusting its model in Europe for some time. The platform has reinforced agreements with local logistics operators to expand delivery options and support its local seller program, with a bid to serve more orders from within the community market. In its official communications, the company notes that it expects local sellers and logistical compliance within the EU represent up to 80% of its European sales, a strategy that seeks to gain agility, shorten deadlines and adapt to a more demanding regulatory environment. The key question is whether this model pays off. Centralizing stock in the EU provides control and speed, but requires better selection of which products are offered and in what quantities. The calendar, in any case, is already defined and the countdown for the changes in the community customs system to come into force is underway. At the same time, e-commerce platforms are starting to respond. Everything indicates that part of this adjustment will end up being reflected in higher prices for some products from China, although its real scope will depend on how logistics is reorganized in the coming months. Images | Xataka with Grok | Olga Nayda In Xataka … Read more

Temu and AliExpress are selling the cheapest V-16 beacons on the market. And it’s very easy to know if it’s a scam.

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There are 44 days left until the connected V-16 beacon becomes mandatory in our country. There are, in fact, 43 days left if you are reading this on November 18, 2025. And I don’t want to burden anyone but there is obviously less room for maneuver with each passing day. We already know about the “evil of many…” but I will tell you a secret: if you are about to buy the beacon, you are by no means the only one in that position. Obviously, this has caused sales of the device to skyrocket. And with it have come the offers and, of course, the doubts about whether we are buying a valid product or not. Neither the DGT nor the consumer associations have helped with the doubts. And, on the market, there are V-16 beacons but not all of them are valid. Despite everything, you can find specific offers and bargains by finding this product, even below 10 euros. Therefore, we are going to explain how we can check whether or not we are facing a scam. Is it a scam? To understand why so much confusion must be taken into account that the approval of having to mount a V-16 beacon on the car It closed in 2021. Then the DGT decided that this device would replace the emergency lights and V-16 beacons began to arrive on the market. In 2022, however, it was confirmed that only V-16 beacons that could be used would be valid. contact DGT 3.0. They are called “V-16 connected beacons”, those that have a SIM card inside and that must guarantee connectivity for 12 years. That is, all V-16 beacons without connectivity (mainly sold before 2022) are not valid. This regulatory change is what has led consumer associations like the OCU to affirm that a connected V-16 beacon, the only valid one, “rarely goes below 40 euros.” But this is not entirely true. First, because it is very easy to find approved V-16 beacons for about 30 euros. Second, because there are real bargains that allow us to buy this device for less than even 10 euros. With that price it is logical to think that we could be facing a scam. Or, simply, that we are buying a V-16 beacon without realizing that they lack that connectivity that is essential for approval. The doubts multiply because Temu either AliExpress They offer beacons well below the 40 euros floor price recommended by the OCU. Pages specialized in discounts, such as Chollometer also offers aggressive discounts on some V-16 beacons. Do you want one for 9.99 euros? Yes. And it’s not a scam. Not, at least, in all cases. It’s all in the certificate number With a month and a half left before the new regulations come into force, there is not a day on pages like Aliexpress, Temu or Chollómetro in which a V-16 beacon is not offered at ridiculous prices. We give you some examples: V-16 beacon offered on Aliexpress V-16 beacon offered on Aliexpress The two previous beacons are sold on AliExpress at an almost absurd price. Of course, the fact that they can be purchased for just over two and four euros should make us suspicious. And indeed, none of the above options are valid. In fact, in the product rating of one of them, there is a comment specifying that they do not have connectivity. However, let’s look at another case. Beacon offer at 9.98 euros at Chollometro Redirection to Temu where it is shown that the beacon can be purchased for 9.99 euros The above case explains well how we can find a connected and completely valid V-16 beacon at a very low price. The connected V-16 beacon shown above is an offer that we have found on Chollometro, a website from which it is redirected to Temu where it is noted that the price of the beacon is 59.99 euros but that it is on sale for 29.98 euros. As if that were not enough, it is possible to buy it (red box) for 9.99 euros. The price should make us suspicious. But we go to the product description where it is mentioned that it has IP54 water resistance, it is promised that it is connected to DGT 3.0, which meets all the approvals… and its certificate is shown: IDIADA PC25060196. The latter is especially important because it is the data that certifies whether or not the connected V-16 beacon that we are purchasing is fake or meets the required requirements or not. To check it, let’s go to the DGT page. In this linkTraffic lists each and every one of the approved devices. We can filter the list by the date of approval, by the name of the manufacturer, the name of the product… and very importantly, the certificate number of all the products that we can even download is shown. In addition, it has a search engine, as we see in the following image. DGT list with all approved connected V-16 beacons It is enough to enter the certificate number, it is not even necessary to specify IDIADA or LCOE (the two laboratories that approve this product in Spain), to confirm that the V-16 beacon that we want to buy has all the technical requirements, including its manufacturer, the name of the exact model and when and where the approval was certified. In the case of the previous connected V-16 beacon, we are talking about a product certified, indeed, by IDIADA. It was homologated on June 30, 2025, the exact model name is V16 Beacon Light IoT CH-020L, sold under the Raykong brand and homologation requested by Limburg Technology Limited. Below we leave you the image in which this information is shown and the certificate that the DGT attaches with this data. Search for the beacon purchased in Temu Certificate of the connected V-16 beacon sold in Temu As we have seen, before purchasing the V-16 beacon it is easy to check whether we … Read more

Shein and Temu had taken over e-commerce in the EU. Your future is complicated for one reason: small packages

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The body that brings together the Ministers of Economy and Finance of the European Union (Ecofin) wants to put an end to the red carpet that Europe has laid out for platforms like Shein or Temu for years. The mechanism is simple: end the tariff exemption that until now has benefited packages of less than 150 euros that were imported into the old continent. Why is it important. In recent years we have seen how platforms like Temu or Shein have become absolute giants of electronic commerce. Part of that success has been based on how cheap it was for these platforms to ship their affordable products: they took advantage of a tariff exemption for packages valued at less than 150 euros, but that exemption’s days were numbered. And now he has even more of them. Deadlines want to be shortened. The initial proposal put forward by the European Commission was to eliminate this exemption in 2028. This week Ecofin took advantage of this proposal, but the executive made it clear that they have an additional objective: to advance its application two years, to 2026. Chinese companies did not stop making a fortune. 91% of all e-commerce shipments valued at less than 150 euros They came from China in 2022. Alibaba, Temu and Shein were the clear beneficiaries of an exemption that was created in the 1980s and that has gained extraordinary relevance with the rise of electronic commerce. 1.5 billion euros that the EU does not collect. According to a report that the EU commissioned from a group of experts, the union’s coffers stopped collecting 1.5 billion euros for those imports of less than 150 euros. In 2024 products entered the EU worth 4.6 billion euros through packages of less than 150 euros: double that of the previous year. Two euros for each small package. The Commission wants not only to stop this mechanism used by Chinese e-commerce platforms, but also to apply a minimum fee of two euros for these low-value packages. Eliminating the exemption in 2026 is a firm intention. This tax for the moment is an announcement that can remain just that. It will not be easy to advance the deadlines. The initial proposal is reasonable in terms of deadlines because adapting customs to this new reality is not easy. As pointed out the EU statement issued after the meeting, this new regulation “will begin to apply once the EU Customs Data Centre, the central platform proposed by the EU to interact with customs and strengthen controls, is operational, which is currently planned for 2028.” European companies could not compete. In recent years Shein, Temu or Aliexpress have grown exceptionally thanks to this regulation. According to Danish Finance Minister Stephanie Losse, this caused “unfair competition” in which European companies lost out. Tariffs from the first euro. The EU estimates that 65% of small packages entering the EU are “undervalued to avoid customs duties on imports”, something that also raises “environmental concerns, given the incentive for non-EU companies to split shipments into individual packages when sending goods to the Union.” The new regulations seek to ensure that goods entering the EU pay tariffs from the first euro. The US has already applied the story. The trade war that the US maintains with China caused the United States to already take similar measures. In February, Donald Trump issued a new executive order that also eliminated the so-called “de minimis” exception for packages valued below $800. Although there was later some relaxation Regarding the terms of that regulation, the impact on this type of commerce has been notable. Our pocket will suffer. The logical consequence of these changes is twofold: consumers will not have access to such a wide catalog on Chinese platforms, and it is also likely that the products sold on Temu or Shein will increase in price to pass on this increase in costs to users. Meanwhile, companies from the old continent such as Inditex could win by competing more favorably against these Chinese platforms. In Xataka | Shipping this $320 lens from Japan to Spain costs $29. Sending it to the US costs 2,000, and it is not a typographical error

Your whole at 100 to compete with Temu is already here

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Almost a year after his birth, Amazon Haul It arrives in Spain. Haul is an online store with a simple rule: all products cost less than twenty euros. In fact, most are below ten. Why is it important. Amazon enters, now also in Spain, in a market that have dominated Chinese competitors such as Shein, Temu and Aliexpress. These platforms have conquered millions of Spaniards selling fashion, electronics and accessories at unbeatable prices. And now Amazon wants to replicate that model, but with its own logistics and guarantees, in addition to the persuasion of maintaining its brand. The context. Haul started in November 2024 in the United States. It also has a presence in other markets, such as Germany and the United Kingdom. There the reception has been positive, according to the company, and now lands in Spain with three tens of product categories: fashion, home, accessories … Customers can access Haul From the web and from the Amazon application. Just look for ‘Haul’ or locate it in the menu. Once inside, experience is something different from that of traditional Amazon: it has its own cart, search and payment process. In figures: Free shipping in orders of at least 15 euros. If the order is below, 3.5 euros of standard rate are added. And Amazon applies staggered discounts: 5% discount on purchases of more than 30 euros. 10% discount on orders greater than 50 euros. Yes, but. Delivery deadlines are longer than in the conventional Amazon. Orders arrive in “two weeks or less”, a margin that moves away from the first standard but that remains competitive against Aliexpress or Temu. In addition, Amazon has not announced specific advantages for prime customers in Haul. The two businesses work separately and orders are managed independently. The big question. Can Amazon unseat Asian giants on their own land? The company is committed to its strongest letter: trust. All products pass Amazon verifications and comply with European regulations. Returns are free for 15 days and it is not necessary to print labels or package anything. Just take the product to an authorized point of Celeritas or Seur, as Amazon has been applying. Deepen. Amazon’s strategy is to differentiate itself in verifications and logistics. Shein specializes in fashion and accessories. Temu and Aliexpress bet on a general offer. Haul is closer to the latter, although he also competes directly with Shein in some categories. The objective is clear: that users fill the cart with several articles taking advantage of the staggered discounts, replicating the model that has made Temu popular. In Xataka | Online trade was supposed to end the shopping centers. Reality has been just the opposite Outstanding image | Amazon, Xataka

Tariffs have made Temu an economic experiment in real time: see how far their clients endure

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Trump tariffs have turned Temu into an interesting behavioral economy laboratory. When the tariffs rose to 145%, the Chinese platform did something unheard of: Show exactly why prices uploadedbreaking down the price and explaining the origin of each extra charge. Why is it important. This radical transparency avoided a total collapse. Although Daily users fell 58% and the GMV (gross merchandise value) was reduced by halfTemu managed to retain 40 million users when some predictions talked about a collapse. Honesty over tariffs has transformed a debacle into a manageable crisis. In Xataka China’s rare land block is very delicate for Europe for another reason: high -power magnets In detail. Temu’s strategy is brutally direct. Instead of hiding the increases, they explain: “Imported articles may be subject to import positions. These charges cover all customs -related processes and costs.” A mobile cover went from $ 1 to $ 1.50. It looks like a rise of “only 50 cents”, but it is 50%. It is difficult to resist such a percentage increase. However, $ 1.50 remains a much lower price than American equivalents. The context. Trump eliminated the exemption “of Minimis” which allowed shipments from China without tariffs for packages of less than $ 800. Initially it applied 145% tariffs, then reduced them to 54% for 90 days. 90% of Temu’s business depended on this model that took advantage of the legal lagoon. When it disappeared, the company had to reinvent itself. Yes, but. The experiment has limits. Temu eliminated 3.4 million products from its catalogleaving only 150,000 sent by boat. 20% of vendors went to other platforms or markets. The company reduced its advertising expense in the United States and redirected resources to Europewhere his advertising investment has multiplied by twelve. {“Videid”: “X8RH2E2”, “Autoplay”: False, “Title”: “A very fast air fryer but is not for everyone”, “Tag”: “Webedia-Prod”, “Duration”: “489”} The partial resistance of consumers says a lot about price psychology. When Temu showed total transparency on tariffs, many buyers interpreted the increases as something external to the company, not as Temu’s greed. This perception of “we against the system” translated into an unexpected loyalty between the hard core of users. TeMU is transforming its business model on the fly. Launched the “Model Y2“That allows Chinese merchants to send directly without storing inventory in the United States. The “local to local” model is expanding where American sellers sell locally stored products. Its objective: that 80% European sales come from local vendors to avoid tariffs. The big question. What does the US consumer say that 40 million remain willing to pay almost double for Chinese products? Trump wanted to kill Chinese electronic commerce, but has ended up airing the existence of a huge group of consumers for whom the equation-value equation of Chinese products is still irresistible. Even with 145%tariffs. In Xataka | China has made a drastic decision and unpredictable consequences: prioritizing “its” technology, even worse Outstanding image | Alain G. ShumbushoTemu (Function () {Window._js_modules = Window._js_modules || {}; var headelement = document.getelegsbytagname (‘head’) (0); if (_js_modules.instagram) {var instagramscript = Document.Createlement (‘script’); }}) (); – The news Tariffs have made Temu an economic experiment in real time: see how far their clients endure It was originally posted in Xataka by Javier Lacort .

Temu and Shein at the moment they get rid, the Big Tech breathe

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After the storm, some calm. At least, temporary. The feared tariffs from the United States to imports from China products They threatened The world economy, but in recent days we have seen the Government of Donald Trump has paused these measures. In fact, he has just done the same with the measures that especially affected Temu and Shein. What happened. Donald Trump has applied A remarkable cut to tariffs that apply to small value packages that arrive from China and Hong Kong to the United States. Thus, the new tariffs on those packages of up to $ 800 of value go from 120% to 54%. The reduction is important, but tariffs continue to impose remarkable rates for this type of products. Temu and Shein breathe (a little). Chinese online trade giants such as Temu or Shein have been benefiting from The exemption called “Minimis” To be able to send low -cost products directly to consumers in the United States without paying import rates. That rule It was canceled by the Trump administration a few days ago, and that caused A domino effect which affected the Big Tech of the US. WOMAN FOR META AND GOOGLE. The decision also relaxes the pressure on Meta and Google, which were great beneficiaries of this commercial exchange. Temu and Shein They sold big in the US Thanks to the exemption of Minimis, but to achieve it they spent true fortunes in advertising that hired giants such as Meta and Google. By deactivating that exemption, advertising income immediately They diverse. These ads are expected to reactivate that advertising expense in the Big Tech. But be careful. Although the situation improves for Temu and Shein, the pause has a small print. Trump changed the minimis rule for a flat rate of $ 100 per package with value of less than $ 800, and that flat rate would amount to $ 200 in June. These rates are maintained despite the 90 -day truce agreement for other tariffs and make it sell directly from China to consumers (very) expensive for Temu or Shein. Temu dodges the measures selling from the US. To avoid the application of these tariffs as far as possible, Temu began to fill gigantic warehouses in the United States of their products to be able to send their “locally” products before they were affected by tariffs. That measure is temporary, because those warehouses will end up needing to fill again and it will be then when they will face these new tariffs. Plan B: No direct sale. Precisely at that time is when Temu has an escape with this announcement of the Trump administration. With the direct sale of products to consumers punished for tariffs and flat rates, the solution is not to sell directly, but fill their warehouses with large orders (no packages below $ 800) and then serve consumers locally. In this way “only” the new reduced tariffs (30%) apply and not those of 54% that affect these value packages of less than $ 800. It is certainly a respite for businesses like Temu, which have the United States as their large sales market. Trump continues to back. The month of April we lived a unique burst of ads in which the US decided to raise their tariffs to China and the Asian giant responded with equivalent climbs. The situation on April 11 reached absurd ends: US tariffs to Chinese imports reached 145%, and China’s to US products to 125%. Neither seemed to move token, but Trump ended up yielding Any was he who started hostilities. Yesterday both countries announced a 115% reduction in these reciprocal tariffs, which has been a real relief for the world economy. Image | Alain G. Shumbusho In Xataka | Spain acts where Europe doubts: the strategy that is paying fruits in China

Temu has been an advertising reef for years for the US Big Tech. That ended

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In February 2024, the 58th edition of the Super Bowl was held, and during the break a very special announcement was issued. It was titled ‘Shop Like A Billionaire‘(‘ Buy as if you were a billionaire ‘) and published it Temuthe Chinese e -commerce giant. That turned out to be a swan song more than anything else, because this Chinese company (along with others like Shein) now has a very complicated future in the United States. Temu’s advertising expenditure on Big Tech collapses. As revealed In The New York Timesin the two -week period that began on March 31, Temu spent 31% less on Facebook advertising on Facebook, Instagram, Tiktok, Snap, X and YouTube of what did it on average on those platforms in the previous 30 days. The data are from the Consultant Sensor Tower, who also stressed that Shein also lowered her advertising investment: 19% those two weeks compared to the average in recent periods. Temu and Shein spent barbarity. Both companies were two of the large sources of advertising of the US Big Tech. According to The Wall Street JournalTemu invested 2,000 million dollars in advertising in goal in 2023, and was also one of the great advertisers in Google. In The New York Times they cited an equally striking estimate: according to Bernstein Research data, Temu spent 3,000 million dollars in marketing in 2023. Picture drop. But the panorama has changed radically. On April 5 Temu represented 19% of all ads published in Google Shopping in the US, but that figure fell to 0% a week later. Shein went from 20% to early 0% on April 16, according to data from the Tinuiti consultant. Apps fall into rankings. So far the mobile apps of Temu and Shein used to be among the 10 most downloaded in the United States. Now his popularity is falling, and they have left that top 10. Target warns. Susan Li, CFO of Meta, said in a recent conference with investors that some Chinese electronic commerce companies – without specifying – had reduced their advertising expenditure. Last year Chinese advertisers generated 18.4 billion dollars of target revenues. That represented 11% of the total and twice what was achieved in 2022. Pessimism is spread. Snap indicated after presenting financial results that “a subset of advertisers” had cut the advertising expenditure due to changes in shipments to the US. They did not want to provide estimates for the current quarter indicating that tariffs generated uncertainty. Google also showed its concern: its business director, Philipp Schindler, explained that changes with “obviously causing a slight setback to our advertising business in 2025”. The end of “of minimis“. Donald Trump, president of the United States, He signed in April an executive order for which the rule is put in the end of minimis. This exception has allowed for years that packages with value below $ 800 can enter the United States without paying taxes. It is a mechanism that platforms such as Shein or Temu have used to offer really competitive prices in their merchandise, but others such as Amazon, Etsy or Ebay have also benefited. Trump already warned. In February, the US government began its particular tariff war against China, imposing 10% tariffs on all types of Chinese merchandise. The end of the exception of minimis -carrying almost a century Activa – was actually an announced death, and its impact is huge, both in China and in the US. Trump momentarily suspended the exception then, but it is now when it is disabled indefinitely. Temu stop sending to the US. The Executive Order has caused Temu stop all shipments from China to US buyers. As they point out In CNBCa CNBC spokesman has indicated that all sales in that country are now managed by local sellers and are completed from the country itself, precisely to prevent tariffs from affecting those sales. Before the change, buyers tried to buy Temu products sent from China They faced each other At “import rates” between 130 and 150%, which caused many of those products to fold their price. Image | Goal | Freerlaw In Xataka | Chinese companies have found a “shortcut” to dodge US tariffs: re -estate in South Korea

Temu already shows the extra cost of the products in the US for tariffs and no, China is not paying as Trump said

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Donald Trump defended his tariff plan during the presidential campaign with overwhelming phrases that they were among their followers: “It is not a middle class tax. It is a tax to another country” or “it will not cost you, it will cost another country.” The message was clear: Americans would not pay the price of their commercial war. And after his victory and arrival at the White House, that speech remained. Reality, however, is being quite different. The tariff war has already begins to move directly to the prices paid by Americans. And one of the most visible cases is that of Temu. The Chinese electronic commerce platform, which had earned a hole among the most popular applications in the country for its very low prices, has begun to apply “Import positions”Which exceed in some cases 100% of the original value of the product. Pay for the same. A concrete example helps to understand to what extent the situation has changed. According to NBC dataa pack of three sports shorts for men, which was offered for $ 23.61 with free shipping from China, ends up costing $ 56.36 once applied 32.75 dollars of import surcharge. That is, the customer pays more on tariffs than for the product itself. Bloomberg was a step further and analyzed the 14 most popular articles sent from China. The result was clear: in all cases, import taxes applied in the United States were higher than the original price of products. Temu begins to warn. Given this new reality, the platform has incorporated informative messages to alert users before finishing their purchases. “Imported articles to the United States may be subject to import positions. These charges cover all customs processes and costs, including tariffs paid to the authorities in your name,” can be read on their website. The ‘local warehouse’ label wins prominence. In response to the price increase, Temu has begun to boost the products that are already stored within the US territory. The company groups them under a specific category: “Local warehouse”. Although many of these articles are also manufactured in China, the fact that they are physically in the United States exempts them from new customs charges. Of course, this advantage has its nuances. As NBC itself has verified, some of these products marked as premises have higher prices than before, despite not being subject to surcharges. In other words, dodging the tariff does not guarantee finding a bargain. The context has changed, and that is also noticed in the local stock. The domino effect of tariffs. The price increase comes after a series of decisions that have completely changed the rules of the game. At the beginning of the month, the Trump administration raised up to 145% Tariffs at certain imports from China. Besides, has announced That as of May 2 will eliminate the exemption known as “de minimis”, which allowed most packages with less than $ 800 to enter the United States without paying taxes. Temu, between success and uncertainty. Since his arrival in the United States in 2022, Temu has conquered millions of users with a simple formula: ridiculous prices in clothing, technology and household items. Although the shipping times were long, many consumers were willing to wait if that meant paying less. That strategy, however, staggers now that the costs are rising and the tax advantage disappears. Complaints flood forums. Reddit has become one of the thermometers of discontent. Temu users Share screenshots of its shopping baskets to show the new prices, visibly inflated by import positions. Many express their frustration And they question if it will remain worth buying on the platform. Change seems to be caught by many by surprise. One of the shared captures in Reddit An increasingly uncertain commercial future. Today it is not clear how long the current tariff barriers will remain. China has responded by raising its own tariffs on certain American products Up to 125%and has described “joke” the possibility of continuing to climb. The tension not only affects companies, but also consumers who, little by little, see how the cheapest options are exhausted. For now, the products stored locally would be offering some respite. But if the situation continues, stocks could be exhausted and consumers would end up having to resort to more expensive articles, directly affected by new tariffs. The White House points to Amazon. In the midst of this pressure climate, the White House spokeswoman, Karoline Leavitt, accused the giant of electronic commerce to be “hostile and political.” The reason? An article by PunchBowl News suggested that Amazon was exploring the possibility of showing the exact cost of tariffs at the price of their products. The answer soon arrived: Amazon clarified that this idea was only considered for a specific section of its website, Amazon Haul, which competes directly with Temu, and that it was never contemplated for the main page. Showing tariffs can be seen as a challenge. The idea of ​​detailing these costs is not less: it would allow users to clearly see that, contrary to what Trump stated, the economic impact is falling on them. A warning for all players in the sector. The message to Amazon can also be understood as a signal to other electronic commerce companies. Explicit explicitly the impact of tariff policies could be interpreted as an uncomfortable political position for the White House. Images | Freepik | Theme | The White House In Xataka | Chinese companies have found a “shortcut” to dodge US tariffs: re -estate in South Korea

Temu and Shein are already being overcome by the next Chinese trade giant: Tiktok

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Tiktok has achieved in just one year what seemed impossible: to overcome sales to Shein and Temu in the US market, consolidating itself as the new power of Chinese electronic commerce, according to reports Bloomberg Citing Second Measure data, its transactional analytical tool. Their sales fired 153% in January, compared to the modest compared 26% of Shein and 28% of Temu. Between the lines. Tiktok Shop is taking more market to Shein that a Temu. In purchases greater than 25 dollars it has earned 16 quota points, while in the lower only 7. That is, it is having more success by selling medium -price products than Chollitos. The threat. This ascent can be seen truncated by several fronts: The contrast. While Tiktok Shop accelerates, its Chinese competitors suffer: In perspective. With 170 million monthly active users in the US, Tiktok has shown that its ability to monetize its user base goes beyond advertising. He has managed to turn his domain into entertainment into a powerful sales machine that even threatens Amazon. → The really disruptive of Tiktok Shop is not its meteoric growth, but how it has completely blurred the line between entertainment and trade. → No sells products, sells instantaneous wishes packaged in viral videos. And that, in the face of consumer behavior, is more powerful than any discount. In Xataka | China has been cutting its technology for years. Xi Jiping has just opened the door for that to change Outstanding image | Solen Feyissa in Unspash

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