technological

There is a reason why the most successful technological ones are not limited to what they know: the ‘antilibrary’

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Telefónica Perfect your telecommunications manuals. Huawei Build autonomous driving systems. Nokia dominated each protocol of mobile telephony when Apple redefined what should be a phone. They are opposed philosophies about the relationship between knowledge and power. The concept of ‘Antilibrary‘coined by Taleb – noticeable not acquired – is the secret of companies that not only want to register in the future, but to build it. Although ‘anti -librería’ or ‘anti -library’ could be literal translations, ‘reverse library’ is closer to its description. They are the companies that Curiosity have institutionalized as a central discipline. Bytedance never had experts in recommendation algorithms, had an infrastructure to hold questions about human behavior patterns that no one else considered relevant. Tiktok was born from that sustained question for years. Of an organization designed to explore hypotheses that seemed irrelevant. Today Tiktok is worth between 100,000 and 400,000 million dollarsproduct of productive ignorance made system. Huawei is an extreme example of this philosophy. Your 2024 report It is not a catalog of dominated markets, but an inventory of unexplored territories. Each division – Chips Asce, cloud solutions, 5g infrastructure, Harmonyos– It is designed to colonize spaces that still do not exist, not only to defend known positions. Huawei operates from A mentality that considers each market an experimental laboratory in which to grow questions: What happens when connectivity becomes invisible? How does experience change when hardware and software are designed as a unified ecosystem? What markets appear by merging telecommunications and ia? Amazon monetized his internal infrastructure (AWS), converted trade into entertainment (prime video), endowed voice homes (Alexa). His Antilibrary –Hipothesis not proven – is its innovation engine. McDonald’s improved the experience avoiding tails with kiosks, the wait with internal geolocation through Beaconsreimagined restoration as a digital interface. Burger King perfects hamburgers but McDonald’s rediseña experiences. Another contrast: Mercadona has perfected food distribution until it becomes crafts And thanks to this he is an absolute leader, but he has never wondered what more he could distribute. It is maximum specialization, total efficiency, but not reinvention. Technology has invested the equation: Deep knowledge before was an asset but now it is a liability because the specializations expire in months. Institutionalizing productive ignorance is a way to ensure a better future. Goal can lose virtual reality, Apple can be left behind in ia and Google can see how they move in searches. But companies designed around systematic curiosity can pivot towards territories that still have no name. The future belongs to those who collect better questions. The answers expire, the questions evolve In Xataka | Four AI companies are monopolizing the intellectual future of humanity. They are not good news Outstanding image | Pl in Unspash

Xi Jinping has just decreed the final technological divorce with the United States

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Nvidia engineers have almost ended the development of a GPU with Blackwell microarchitecture with a single purpose: power replace chip h20 They cannot sell in China. The US Department of Commerce vetoed such exports, so the firm led by Jensen Huang He looked for an exit with a chip adapted to government demands. TSMC is expected to start making this GPU this month, but That effort may even help. Not that Nvidia is fighting with the Absolute distrust of US legislators: China is turning its back. As indicated In SCMPthat chip for the Chinese market is not ready. In the conference for investors that Jensen Huang gave last week he indicated that “the key is to understand the limits and know if we can develop interesting products that can remain useful for the Chinese market. We have nothing to announce at the moment, but we are considering it.” Xi Jinping wants to eliminate the US software and hardware dependence, and is on its way to get it Huang made a surprise trip to China when the veto was announced to those exports in mid -April, and met with several senior Chinese officials to express their commitment to this market. The new chip that theoretically prepares for China will be significantly cheaper than H20but those statements of the CEO of Nvidia already made it clear that it would not be based on said microarchitecture. For Nvidia that effort is logical: during the last fiscal year that ended on January 26, 2025, China represented about 13% of its global income: about 17,000 million dollars. It is the third best client of the company, only behind the US and Taiwan, but the sanctions that the United States government is deploying were one of the great threats to Nvidia’s survival in the Asian giant. The other is even more worrying. Xi Jinping made clear in a session with the Chinese politician that China’s goal is to “deduct” the country’s technologies set Meanwhile, China continues to work tirelessly to completely eliminate its traditional United States dependence in this segment. Companies that are designing GPUS for games and artificial intelligence (AI), and the Chinese government is subsidizing them remarkably after US sanctions. Companies like HuaweiMetax, Biren Technology, Moore ThreadsInnosilicon, Zhaoxin, Iluvatar Orex, Deglinai, Lisuan Technology Or Vastai Tech work in that field. In fact, the problem for Huang and Nivdia is that Xi Jinping made clear in a session With the Chinese politician that China’s objective is to “deduct” the country’s technologies set. All the development of China, both software and hardware, must end up depending on solutions developed in the country. Thus, no matter the efforts that Nvidia can do to create chips adapted to the Chinese market: the president of China wants to depend only on Chinese technology To boost the development of your AI, and that means a worrying news for Nvidia. Image | Hillel Steinberg | Global panorama In Xataka | The US gives Huawei a great opportunity: to get its new chip for AI with the Nvidia market in China

The number of smartphones produced by each technological company in the world, illustrated in this graphic

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The world of technology is fierce. Although in almost all segments we have several brands in Liza, it is one or two that lead. We see it on video games with Nintendo and PlayStationin Nvidia graphics cards or on televisions with Samsung and LG. In the world of mobiles it is not different and, although there are multitude of brandsthose that are distributed by the cake are Apple and Samsung. It is something that It was not always like thatand in this graph prepared by Visual Capitalist We can see the evolution of mobiles produced by the different manufacturers in the last decade, as well as those that survived and those that remained on the road. Dance of two. Although the graph, which reflects the data of Trendforceleave out Many Chinese giantswhat is clear is that the global market is dominated by two players: Apple and Samsung. It is estimated that, between the two, more than 40% of the world smartphones market dominated, highlighting Apple in Income and Samsung in total market volume, and in the Visual Capitalist graph, what we see is not the total market, but the evolution of the units produced by the selected brands. That is the reason why we do not see others like Xiaomi or a huawei that now sells, above all, in China, but for a while He played the reign to Apple and Samsung. Apple Samsung 2015 215.3 million 321.5 million 2016 225.5 million 309 million 2017 225 million 312 million 2018 200.5 million 292.6 million 2019 190.4 million 287.5 million 2020 214.6 million 276 million 2021 239 million 272.8 million 2022 225 million 245.4 million 2023 222.4 million 227.55 million 2024 222.5 million 225.8 million The ones we lost. But, although the graph is not complete, it is interesting for a reason: it allows us to see the evolution of many historical brands outside the two largest today. Thus, we can see how Nokia in 2015, already low Microsoft’s mantle, It was small compared to what it wasbut he kept planting. The same with Sony and, to a lesser extent, Asus and HTC. Nokia and Sony are still there, although with a volume very far away they handled, but the biggest batacazo without counting a Blackberry which was lost in 2018 was LG. The South Korean occupied a privilege position until it vanished in 2021, when they decided abandon completely The smartphones business. Google Sony Nokia LG 2015 – 29.5 million 30 million 66.5 million 2016 450,000 16.4 million 15 million 74.7 million 2017 3.65 million 13.5 million 14.8 million 56.1 million 2018 4.55 million 6.95 million 14.3 million 39.3 million 2019 4.75 million 4.2 million 9.5 million 33 million 2020 4.05 million 2.85 million 6.7 million 30.2 million 2021 6.45 million 2.7 million 3.3 million 3 million 2022 8 million 2.6 million 3.1 million – 2023 10.3 million 2.8 million 780,000 – 2024 10.5 million 2.45 million 160,000 – Google. It seemed that Asus was going to have his time, especially in a few years in which they innovated with their Reversible Chamber Systems – The Zenfone Flip– And some phones like the Zenfone 10 that bet on gross power in a contained size when The rest of the market was going to huge diagonalsbut the adventure did not curdle. Like that of a Sony converted into a niche brand with its Ultrapanoramic screens and powerful recording and editing tools, but that produces fewer units. In the graph we can see a very different story, that of Google. The company has been supporting others such as Samsung, HTC or Asus since 2010 to create His Nexusbut in 2016 they made the leap to their own mobiles with the Google Pixel. That first Pixel was revolutionary in the Android market and, although they have not opted for power, they have been consistent when creating mobile phones with very Good camera systems and one Applied to photography. They have also relied to being the entrance door to New Android versions of each yearand in the graph we can see how they go from having a marginal position to be one with increasing presence. Also in advertising, with series such as Last season of ‘You’ In Netflix in which the characters use brand devices. And the Chinese? They are the great absent of this comparison. Taking data from 2023, Xiaomi shipment about 146.1 million smartphones worldwide, which represented a slight annual decrease in global computing, but a light Growth in a premium segment in which they want to strengthen. Oppo (including Realme and OnePlus) sent about 100 million units and from Huawei there are no data, but after years of sanctionsin 2023 and 2024 They returned strongly to the Chinese market. In fact, although the figures say that the iPhone 15 It was the best -selling mobile of 2024 and Samsung also appears well stopped on the list, last year The great victory went to Chinawith its main brands rising in a spectacular way. And you have to wait for 2026 to see the full photo of 2024. In Xataka | The long goodbye of Huawei in Spain: of strategic partner to Technology Non Grata

The technological one that generates more money is not Apple or Nvidia or Amazon. It is a porn boutique: Onlyfans

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Onlyfans produces 37.6 million dollars per employee if we divide their income among their number of workers, according to the detailed report he has published Mutiples.vc. It is a figure that destroys any comparison with technological giants. Why is it important. The adult content platform has perfected something that the rest of the technology industry pursues without so successful: extract the maximum possible value with the minimum necessary resources. Apple generates 2.4 million per employee. Goal, 2.2 million. Amazon, just $ 400,000. In figures. Only Tether, the cryptocurrency company, exceeds Onlyfans with 83 million per employee. Then comes Onlyfans. Then an abyss to Valve with 19 million. The rest of the great technological ones go wrong in the photo that compares them. Another business. The model. Onlyfans has built a money printing machine with just a few hundred employees managing 315 million users and 5.3 million creators. Its profit margin touched 49% in 2024, on net income of 1.6 billion dollars. The company takes 20% of everything that creators invoice. Without producing content, without assuming creative risks, without large technological infrastructure. It is pure optimized intermediation to the extreme. Yes, but. Onlyfans dominates a market where concentration is wild. 70% of payments go to 10% of creators. The average creator enters less than $ 150 per month. It is a mARKETPlace ruthless where a few gain fortunes and most subsist. Between the lines. While the great technology hire armies of engineers, designers and executives to compete for attention, Onlyfans solved the problem in another way: to create a space where demand pays directly for specific content. Without complex algorithms, without thorough moderation, without competing for advertisers. The company now seeks an assessment of 8,000 million dollars. It would be just an X10 with respect to its annual benefits, a conservative figure for any technological. But Onlyfans is not any technological company: it is the clearest demonstration that efficiency matters more than size. PUNTEDED. In Xataka | I have cloned the Instagram profile to create a +18 account with my photos and ask for money like Onlyfans Outstanding image | Onlyfans, Xataka

Xiaomi has turned the windshield of his Yu7 into a giant screen. Electric SUV will be a technological deployment

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Tomorrow is the big day for Xiaomi. The company will present its second electric car, a SUV under the name of Yu7brother of the sedan su7. The expectation is maximum: the company’s first car is dying of success in Chinaand with this new Xiaomi SUV, it has the opportunity to consolidate even more as a avant -garde manufacturer in the territory of electric cars. As a little pill of what we will see tomorrow, the company He has shown what the interior of the Xiaomi Yu7 will be. While drinking in a certain part of his “little” brother, there is a technological bet that will mark a before and after: his hud. Why does an electric car have less autonomy than the announcing The interior of the Xiaomi Su7. Xiaomi has given some brushstrokes about what we will see inside his new SUV. In the central part, a huge similar screen (if not identical) to that of the Xiaomi Su7, with a very minimalist philosophy, very tesla. The steering wheel also seems practically identical to that of the Berlina, and that is that the main change that we will see in this new model is not so much in the design, but in technology. In Xataka we could go up to the previous version And the summary was clear: the screen was the protagonist, but there was also room for the buttons. This is something to maintain If Xiaomi wants to bring this car to Spain one day. Xiaomi’s head-up. First, a little context. What you are seeing just up is the Head-Up Display of the Xiaomi Su7. It is a striking, but not new technology. It is an optical projection system on a small front windshield area, showing information about GPS indications, speed, safety warnings ADAS and others. It is completely adjustable in height and brightness, and even adapts to the driver’s height. An essential in a car that wants to lead at the technological level, but with little to do with what Xiaomi will show in SU7. Xiaomi Yu7, revealed in a new emerald green. The next step. Xiaomi wants to take this head-up display a step further, and will do it with its SUV. It will be the first to release what Xiaomi calls how Hypervision Hud. The image is not projected here in a small portion of the windshield: it is projected in the entire lower part. Projection area. They have not transcended details about the additional information it will provide, but the margin of maneuver is much higher. Everything indicates that it is not thought so that only the driver has access to information: all passengers can perfectly visualize what is being projected. More technological product than car. The Xiaomi Yu7 comes to continue marking its own story for Xiaomi. One in which their cars do not depreciate, demand is absolutely triggered And, according to the brand, it has the competition worried in launching discredit campaigns. Tomorrow we will know Xiaomi’s second proposal for the electric car, while we are still waiting for the first to end up arriving in Spain. Image | Xiaomi In Xataka | Electric cars with more autonomy that can be bought in 2025

China prepares its next technological assault. Huawei and Ubtech have just allying to bring humanoid robots to homes

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Humanoid robotics is ceasing to be a laboratory experiment. Bank of America Global Research CREE that its mass adoption could begin in 2028, with an industry that, if the forecasts were met, will move billions annually. Actually, the change is already underway: in 2025 about 18,000 units should be delivered and it is expected that by 2030 the million annual shipments will be reached, with a view to exceeding 10 million around 2035. While Tesla, Boston Dynamics and Figure AI develop their own humanoids in the US, in China a strategic alliance with global ambitions has been forged. As Sina points outHuawei, one of the country’s largest technological ones, and Ubtech Robotics, one of the most consolidated developers in the sector, have signed an agreement to collaborate in the development of humanoid robots for factories and homes. China steps on the accelerator in the humanoid robots sector The announcement was made in Shenzhen, a city where both companies are headded and considered by one of the main technological centers in southern China. As explained, the objective is to accelerate the transition of humanoid robotics “of laboratory innovation to the Large -scale adoption in industrial, domestic environments and other scenarios. ”Huawei will contribute its Ascend processors and Kunpengas well as cloud computing capabilities and generative AI models. The Alliance also contemplates the creation of an innovation center dedicated to the so -called “incarnate intelligence”: an approach that seeks to integrate cognitive functions into robotic bodies, which requires advanced coordination between algorithms, sensors, movement control and decision -making in real time. According to Leaderobot consultancythe Chinese domestic market of humanoid robotics could double this year and reach 5.3 billion yuan (about 665 million euros). Several of the country’s main manufacturers have already announced plans to overcome 1,000 units produced in 2025. Ubtech is one of them. Its president, Zhou Jian, confirmed it in March. Tien Kung Xingzhe, one of Ubtech’s robots This movement is part of a broader national strategy. As the New York Times detailsthe Chinese government is betting on industrial automation as part of its response to several challenges: commercial challenges, the fall in the birth and aging of the population. In factories such as Zeekr in NOBO, robots already perform tasks that previously required specialized labor. The objective is to maintain low costs and reinforce global competitiveness. And there is more. With the aim of encouraging the adoption of humanoid robots in the automobile industry, the Chinese authorities asked manufacturers to rent units, record videos in real environments and send them to the government. Even in the symbolic field there are blunt gestures: in April, Beijing organized a half marathon with 12,000 human runners and 20 humanoid robots. Only six crossed the goal, but the message was clear. Bank of America Global Research expect this sector evolve in three stages: first in factories and logistics (2025-2027), then in commercial and educational services (2028-2034), And finally in homeswith care and domestic applications from 2035. If the forecasts are met, in 2060 there could be 3,000 million humanoid robots in use worldwide. The challenge is not less. There are still technological bottlenecks, high production costs and dependence on tools and chips manufactured outside China. But with alliances such as Huawei and Ubtech, the Asian giant seems to be taking another determined step not to be left behind. What is clear is that the career to develop more advanced humanoid robots is underway. Images | Rubaitul Azad | Ubtech Robotics In Xataka | Klarna presumed that AI did the work of 700 people. Its quality is so low that it is rectuming humans

Before panic for US tariffs there are technological ones doing something uncommon: product collection

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The scenario of Commercial War between the United States and China is generating an uncomfortable emotion in some of the technological giants: absolute panic by what may happen in the coming months. The supply chain is intended to change, and manufacturers live an uncertainty that increases for weeks. Some of them have begun to move, from Apple to Nintendo, with a clear objective. The collection of as many product units is possible to avoid a greater impact. Standby, not a real pause. The current status of tariffs is that of a ninety -day pause. With the numbers that are right now on the table, the products imported from China to the United States suffer a 145%tariff. The global is set at 10%. They are numbers that are of little use since, since the beginning of the month, they have suffered a practically weekly dance. The situation at the time we write this piece is from standby, but could change completely in a matter of time. Apple, the first to move file. According to sources of Reuters, Apple fought 600 tons of iPhones in airplanes from India to the United States. A total of six commercial flights with a million and a half devices in total. A decision that would be accompanied by An increase in India production of 20%in order to mitigate the impact of tariffs. They are still ridiculous figures compared to the bulk global sales of the iPhone, which exceeds 100 million annually. Nintendo and Switch 2. The Gaming Estrella product in this first half of the year was the new Nintendo Switch 2a device that started from 469.99 euros, but for which price increases are not ruled out. Just a few days after its launch, Nintendo announced The postponement of reservations in the United States. According to sources of Bloombergthe Japanese company is sending thousands of consoles From Vietnam to the United States. The objective is simple: introduce in American territory as many consoles made of China as possible. Consumers begin to answer. The fear of future price increases is not affecting only manufacturers, consumers too They begin to answer. Sources of Bloomberg They ensure that in just a weekend the influx to the American app store has been similar to that of the Christmas campaign, one of the most powerful for Apple. “Sales of networks in North America grew very strong when benefiting from the awarded contracts and the accelerated investment of customers, partly reflecting the uncertainty of tariffs” Manufacturers such as Ericsson have triggered their sales in the first quarter in American territory by 64%, to some extent due to an acceleration in investments in networks infrastructure caused by uncertainty. It is not enough. The world is beginning to respond to the possible stage of a 145%tariff, but neither charting airplanes nor increase production in other countries will be sufficient. The industry is condemned to raise prices to survive, as well as to look for alternative routes for a production chain that has been optimizing for more than two decades. Image | Xataka and Pixabay In Xataka | If the question is “who will win if prices for tariffs up” the answer is: “Second -hand mobiles”

The United States has tired of the monopolies of great technological ones. And wants to start “chop them” with goal

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The United States turned a blind eye with its great technological for years. He did not pay too much attention to whether they abused their privilege position or had monopolistic and anti -competitive behaviors, Something that was pursued by the European Union. That has changed, and we are seeing how one after another the Big Tech are being scrutinized in the American judicial courts. Not only that: the threat to those giants is to finish chopped. FTC against goal. The Federal Trade Commission (FTC) trial of the United States began yesterday, and for two months it will try to decide whether the company created by Mark Zuckerberg is a monopoly in the “personal social media services market” market. The consequences can be huge for the goal, which could be forced to divide into several companies. Zuckerberg on the stage. As they point out In The New York TimesMark Zuckerberg came yesterday as a witness to defend “his social media empire.” The FTC lawyers showed several emails in which they raised their argument: what a target “illegally cemented a social networks monopoly by acquiring Instagram and goal when they were small startups.” Zuckerberg made it clear in this Email of April 2012. Better buy than to compete. Source: Big Tech on Trial. If it is a threat to your domain, buy it. The Tactics of the FTC lawyers is to demonstrate that goal used their privilege position to buy companies that could represent a threat in the future. It is the strategy that Some call (rightly) “Better buy than to compete.” To those accusations Zuckerberg replied saying that they ended up investing a lot of money in them after buying them, but doing so they managed not only to reinforce their dominant position, but to eliminate those threats that Instagram or WhatsApp raised. The FTC proposes to chop target. If the government wins the trial, they point out on the Times, the FTC probably asks for the goal to divide into several parts. Thus, Instagram and WhatsApp could be independent companies that would compete with each other with Facebook, or at least that would be the intention of the government. Too much power. Thus, the government must demonstrate that goal would not have had the same success without those acquisitions. It is something really complicated, but this is part of the effort of recent years to try to mitigate the enormous power that technological giants have. These privilege positions allow these companies to clearly influence the exchange of ideas, entertainment and of course political debate. A peculiar judge. The case is chaired by Judge James Boasberg, 62, who already faced a Trump decision in a previous case but that above all attracts attention by a choice: he affirms that he has never used the goal applications, although he is familiar with Facebook Live, which has been used in some criminal cases. Google is in the same. Last summer, federal judge Amit Mehta pronounced a few words that were not evident were less important: “Google is a monopoly“. And threat of “chopstick”Fines do not seem to function as punishment for these types of companies, and for years another option than politicians has been considered Like Senator Warren They defend to act against the Big Tech: chop them. In the case of Google, the sentence could force Alphabet, the matrix, to get rid of Chrome and even Android. Apple, another of the objectives. In March 2024 the Department of Defense (DOJ) accused Apple of being a monopoly and to close the iPhone and iOS to the competitors. The United States followed the steps of Europe, although in this case, which has not yet concluded, a company’s split was not raised. Amazon is a monopoly. Years before the US Congress has already concluded that Amazon was a monopoly in the field of electronic commerce. The long investigation ended with A document of almost 500 pages, but had no specific consequences beyond an attempt to reform legislation in this regard. The US follows the EU wake. For years the European Union has been the nemesis of the large technological companies of the US, which it has stopped with fines and sentences that punished anti -competitive practices. We saw it a few months ago when Meta received A fine of almost 800 million euros for one of this type of cases. The new roof of the Big Tech. Microsoft was a clear objective of the European Commission at the beginning of the century, and since then the antitrust cases They have happened constantly, as companies such as Google either Apple. In the US, such issues seemed to be in the background, but from a time to this part of the US justice It has become very serious With these companies, as we have been able to check with Amazon, Apple, Google and now Meta. Image | Goal In Xataka | A 1.3 million rolex and a brilliant suit: the new Mark Zuckerberg has celebrated his wife’s birthday

Delapza sweeps any prejudice with a Z9GT that is a technological arsenal

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Milan Bulle in April. The Inter Milan defends its advantage in the quarterfinals of the Champions League in San Siro. Art and architecture are cited in the city of fashion with the Milano Design Week. It is no accident that in this party of design and visual language byd has chosen the month of April and the city of Milan to present a den of electric cars and plug -in hybrid premium. What is a denza and why Byd bets on her? What can we expect from the company? Byd’s situation before he arrives denies There was a day when things happened calmly, they cooked over low heat. Little by little, little by little. But, without realizing it, we have gotten into a spiral that seems to never stop. Take strength and we turn inside. When we entered the washing machine’s delicate clothing program there was no reversal. Today we are the shoes that hit the drum at the pace of centrifugate. We analyze contexts and situations demanding an immediacy that does not end up connecting well with the processes that irremediably require another rhythm. Information saturation makes us believe that everything It should happen faster of what happens. The arrival of Chinese companies to the European car market is one of them. Except mg, the truth is that most are a small drop of water As far as sales volume is concerned. But, little by little, sales are foreseeable. That fine and almost imperceptible rain becomes a true storm. Or not. It may be subsided and everything is as it is or, in a medium term, it rains with constancy but with a contained force. It is something that will only say time. What is palpable is that Chinese companies are doing everything possible to get a hole. Kia and Hyundai They also entered the European market taking advantage of the cracks of the low range. Today they are Third manufacturer worldwidea power in the United States and cars that begin to Broken the 100,000 euros with your fingers. Chinese brands arrive in another context. We are at a turning point in the automobile industry in Europe and who knows if the commercial war opened by the United States does not open the doors to a paradigm shift. Because the products of all kinds rise in price, citizens have less money in their pocket and Chinese brands strive between low ranges but also get their own hole in a mid -range in which they have cars to offer with less price and a greater equipment than European vehicles. Manufacturers cars that also have more difficulties in reducing their prices and playing with profit margins. It is the process in which Byd is located. The Chinese company It has been in Spain since 2023 And his registrations have not been especially good. But given the lack of immediate results, they have begun to deploy their huge portfolio. Among the electric their cheapest models have begun to take traction. Among the plug -in, their Byd Seal U DM-I It has consolidated in the market given its wide equipment. And to continue tightening, Byd brings denies to Europe. What is denza We should not expect huge denza sales. But it is that the task of this new brand that Byd brings to Europe is another. Its objective is not to sell in large quantities, is to show potential clients of what the company is capable of, to propose how far they are able to arrive. It is a classic strategy in the automobile market. Most automotive groups have (with greater or lesser success) their Premium brands. Aware that they will not make a great volume, they invest in them because they improve their brand image. They project their halo of exclusivity on the most earthly companies. The Volkswagen Group can be one of the most segmented companies to its brands, with Seat, Skoda and Volkswagen fighting by volume but with the latter located slightly above the other generalists. Audi as a premium and Porsche brand as a luxury company. Byd is guaranteed with a denza attract looks. Not only will they “Chinese electric cars” are the same as their offer have a electric or plug -in hybrid of more than 700 hp. And that are major words. “It is a brand that has always had its roots in the European design in particular, and we are sure that European clients will find inspiration on how to combine that influence,” says Stella Li, vice president of Byd. These roots are explained because the company was born as the result of a Collaboration with Mercedes in 2010. After years without finding results, the Germans left and the brand was exclusively for the Chinese company. Today is part of an automotive group with 120,000 engineers and a clear European influence that is felt in its design for which They have hired Wolfgang EggerGerman designer of, among others, the precious Alfa Romeo 8c Competizione. He will be positioned, therefore, as the maximum expression of what the company is capable of offering in Europe. To do this, its models use the E3 Platform, its most advanced multienergy platform which will allow them to fully enter the market for electric cars and plug -in hybrids. Launched byd as a company that points to the electric one that subsequently, He added plug -in hybrid optionsDenza does not have to play with that position and will arrive directly as a bicephal company, with two types of propulsion for the same car. The use of this platform also allows you to take advantage of technical capabilities that are not available in the rest of the Chinese company offer. We will see your system for the first time body movement control of the vehicle or the possibility of having three electric motors in the same car (one striker and two rear), regardless of If it is electric or plug -in hybrid with independent traction and direction capacity. All this will allow … Read more

The best paid Spanish manager in the world does not work in a great technological: sells “sugary water”

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Maybe his name does not sound to you at all since, unlike Tim Cook, Jensen Huang or Satya Nadella, Ramón Laguarta does not direct a great technological. However, for seven years he has been the helm of one of the world’s largest brands in the world: Pepsico. Or as Steve Jobs would say: sell “sugary water“ According to the published data By Pepsico before his shareholders, the Catalan Ramón Laguarta, president and CEO of Pepsico, has established himself as the best paid Spanish manager in the world. The best paid Spanish CEO in the world. As you collect The environmental environment Five daysin 2024, the total remuneration of Laguarta reached 28.8 million dollars. This salary milestone positions it well above other executives of large corporations, both in Spain and globally. Despite having reached this milestone, 2024 has not been the most lucrative year for Laguarta. According to records From the AFL -CO union, in 2023, the manager charged 33.9 million dollars, which meant 648 times the average salary of its employees. However, Ramón Laguarta is not the only Spanish manager at the head of an American multinational who receives a millionaire remuneration. Joaquín Duato, CEO of Johnson & Johnson, He received a salary of 24.3 million, seeing its compensation reduced in 2024 compared to the 28.4 million that was pocketed in 2023. For his part, Enrique Lores, first HP executive, received a Salary compensation total of 19.4 million dollars. Laguarta’s salary. Actually, Laguarta “only” received 1.76 million as a salary, which represents a 4% increase with respect to the same concept of 2023. In addition, the CEO received a bonus of 11 million dollars in company shares and metallic incentives of 6.8 million dollars. In this concept, the company has applied a significant cut with respect to 2023, when it received 13.4 million dollars. To this figure, we must add 8.7 million dollars more in pension plans and other deferred remuneration, as well as $ 500,000 for personal expenses. Among personal expenses, the Use of private plane of the company. The sum of all these amounts corresponds to the aforementioned 28.8 million dollars that the manager pocketed in 2024. Although their total income was reduced by 15% with respect to 2023, Laguarta continues to stand out as one of the best paid managers, and the Pepsian Board of Directors stood out in Its presentation of annual results The solid leadership of its Spanish CEO in turbulent economic times. A “sugary water seller”. Laguarta occupies the position of president of Pepsico since 2018 and assumed the presidency of the Board of Directors in 2019. However, his career within the company began in 1996, when he joined the Spanish subsidiary of the company after a stage in front of Chupa Chups. A decade before the arrival of Laguarta to Pepsico, Steve Jobs He told John Scullyat that time CEO of Pepsico, one of those phrases that have remained for posterity: “Do you want to sell sugary water for the rest of your life or do you want to come with me and change the world?” It should be noted that, in English, the expression ‘Sugar Water’ is also used to refer to something bland, without substance. As if being the Pepsi CEO was something unimportant. There is no doubt that, in the case of Laguarta, directing a “sugary water” company has turned out to be very lucrative. However, the Apple CEO salary It continues to be better: in 2024, Tim Cook received 74.6 million in retribution. Point for Jobs. In Xataka | In 1985 Coca-Cola changed her formula when Pepsi was about to defeat her. It went wrong In Xataka | The best paid CEO in the world is Elon Musk, but its salary is 1 dollar: the great bonus of the bonus Image | Unspash (Nikhil), Wikimedia Commons (Qwertyfry38)

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