takes

Like ‘the Sims’, ‘Inzoi’ simulates your real life in a video game. The difference is that it takes it very seriously

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Within just over a week, the life simulator ‘Inzoi‘It will reach computers around the world. The first impressions about the same They are landing And all speak of the impressive graphic effort that involves their recreation of the everyday, as well as the differences and similarities with the other milestone of the genre, ‘THE SIMS‘. However, its characteristics mainly derived from its origin, South Korea, raise many other doubts about their acceptance beyond the Asian market. 20 years without life simulators. ‘The Sims’ is one of the most famous video games of all time, among other things because it dazzled an important public sector that did not usually play, long before the term casual It became fashionable with the advent of mobile devices. However, the last main installment of the game, ‘The Sims 4’, was launched in 2014. With a Fifth Discarded delivery and the transformation of the franchise into a free-to-playits original model is exhausted. Does it make sense that there is a game that intends to revalidate the throne of life simulators? The big difference. To say that ‘The Sims’ is a game that aims to replicate everyday life is the same as saying that’The Simpsons‘It is a reliable portrait of an American family. Or, for not getting out of video games, which ‘Simcity‘He is a realistic urban manager. Soft or more strident, everything is portraits softened by satire, because in Western society we are unable to look at ourselves without the filter of cynicism and self -parody (or, in the case of ‘Simcity’, of bleeding criticism). That is the big difference with ‘Inzoi’, which takes very seriously its replica of real life. Such is life. In fact, that is the main criticism that is falling to ‘Inzoi’: “Not having understood“That ‘The Sims’ that supposedly imitates, between the scandalous realism of Unreal Engine and the possibility of climbing our own gestures, physical and movements. Or that complex system of reactions that makes our relationship evolve with the rest of the characters as we behave with them, in a maze of social ties that impacts the city’s own growth and the map. An amusingly ambitious concept that distances itself from ‘The Sims’, which more than a life simulator was a mischievous omnipotence: put your SIM in the pool and remove the stairs, to see what happens. Pure Korea. Possibly, the greatest “problem” to which Inzoi will face when penetrating in non -Asian countries, once the widespread glare passes before their graphics, it is his spirit so typical of Asian simulators and role -playing games: the need to take it seriously. Of course, in ‘Inzoi’ we can do the goat as in a ‘GTA’, but a karma system will protect the digital universe from excessive riot, which is what the European or American player tends: to force the limits of the games and simulation. There is nothing more to see a game of ‘GTA online’ to understand to what extent is the simulation of very different shapes between opposite points of the globe. Our simulator is social networks. Don’t we like simulation outside of China or Korea? No: rather We replace it with social networksthat cover our aspirational and voyeurist needs. We do not build complex and digital replicas of ourselves in video games, because that is our Twitter, Bluesky and Instagram profiles, where we perform a life that we want to pretend or that we long to carry, often raising it in a harmless and playful way. The greatest obstacle before him ‘Inzoi’ is that, without knowing it, we have already created the perfect simulation. And without the need for latest generation computers. In Xataka | ‘Inzoi’ wanted to be the new ‘The Sims’, but the crisis that social simulators live has also ended their expectations

After a delay of seven years, Saudi Arabia takes up the works of the highest skyscraper in the world. Let’s see what lasts

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Saudi Arabia has become the Madrid of the ‘galacticos’, the Barcelona of the ‘Tiki-Taka’. When we talk about megaconstructions, the country plays in another league, a capable of shadowing the Almighty Manhattan. And it is evident when we see all those projects that have as hands like the imposing MUKAABthe huge Abraj al Bait tower watch or the ‘Boss’ end of urbanism: The Line. Another project is Jeddah Tower that, like The Line, It has been choking More than once to builders. But, after two threats to return to the work, now the final one has arrived: they have restarted the works of what will be the highest building in the world. Kingdom Tower. The Jeddah Tower, or Kingdom Tower, has an objective between eyebrow and eyebrow: make the Burj Khalifa 828 meters high. To do this, the same team of architects that built the Dubai skyscrapers is being in charge of this tower, which will be the jewel of the crown of the crown of the Vision 2030 Project and the heart of a new city that will rise around it. The construction began more than a decade ago, but although they advanced at a good pace, the planning was too optimistic. It was said that it would have been completed in 2018, but by then, the tower was not even close to completing. The reason? Delays due to labor problems and COVID-19 Pandemiabut above all to the purge of corruption of 2017. The purge. In 2018, the heir prince Mohammed Bin Salman created an anti -corruption committee with an objective: centralize political power. He had tired that different elites of the country handled the threads, so he created a system that ended with more than 380 arrests of entrepreneurs, ministers, princes and even members of his family, as his own mother. HE speak of death groups to murder dissidents and, in this purge to stop political corruption, extortion to officials and money laundering, foundations and first floors of the Jeddah Tower suffered the consequences, being frozen. Initial plans with the intention of release the tower in 2018 and a height comparison To the third is the defeated. At the end of 2023, the promoter invited local contractors to see which candidacy conquered him for the end of the work and, in October last year, a video made it clear that They moved on. The problem is that everything was very in the air … until now, when the company Kingdom Holding Companythe one behind the project has announced that construction has restarted. In it release before the press, They affirmed that they had already poured cement on the 64th floor and that they are using a cement application technique with which they can complete a floor every four days. 1,000 meters, more or less. It will have about 160 floors and we cannot speak with ownership of the matter because, really, it is not clear. It is curious that it is not known from the beginning how many floors the tower will have or how much it will measure, and in the last releaseThey explain that it will measure more than 1,000 meters high, but that it is something that will take place in the future. To every train. What seems invariable is that it will be a luxurious tower that will act as an epicenter of a new city. The skyscraper will house shops, offices, recreational spaces and hotels, such as Four Seasons. He also aspires to have the highest viewpoint in the world and is expected to be a structure covered with glass, such as an extremely elongated pyramid and with a base of three edges. It will be in an area of ​​5.3 million m² in which there will be hospitals, schools, universities, shopping centers and housing, as well as other high towers and, from the government, it has been confessed that they are open to any type of investment to develop The ambitious project. Investment? Welcome. They affirm that the financing has almost been completed, with the builders -binladin Group- financing the first part, the banks putting their grain of sand and other sources of capital that has preferred not to reveal (stating that it is something that they will do step by step). What has made it clear is that Binladin Group is “strongly supported by the government” and that they are open to any type of investment because it is a tower that will make the land around you increase their value. And not only the immediate, like that land of 5.3 million m², but the entire region. This is what they want to ride around them They have work ahead It is estimated that the Jeddah tower is completed by 2028 as part of Vision 2030 to diversify the economy of the country, but as this does not stop, they are already thinking about its following tower: one that will humiliate Jeddah with a height of two kilometers in Riadnear the imposing Rey Khalid International Airport. Images | Omarnizar05, Google Earth, Jeddah Tower In Xataka | Saudi Arabia is waste so much money in The Line that has entered deficit

My concentration ability takes a long time. Working in a laptop almost 15 years ago has saved me

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Our care economy is broken. Completely. We are continuously bombarded by stimuli that come by many ways and the consequence is clear: We distracted ourselves with the flight of a fly. It is curious how this is causing a change not only in us, that we look for methods not to distract us, but in elements such as an entertainment industry that has changed its way of capturing our attention. There are two very clear examples of this. Music is one more or less obvious, with increasingly short songs (just a couple of minutes) and, some, with the chorus as the beginning of the theme. In addition, these choruses are also short to fit in the 15 seconds that you can share in an Instagram story. Another example is that of films, with trailers of a couple of minutes that begin with a trailer trailer itself. Here are an example of ‘TOP GUN MAVERICK‘, whose trailer starts with a five -second teaser with images that we will see below: Many more films make this, being a marketing resource that begs us to Let’s pay attention For two minutes. They seem to beg a “Please, pay attention to me, cool things come”. Due to that constant information bombardment, We seek to be productive when we are hyperstimulated And we read books, we learn from successful people, we put into practice supposedly infallible methods, we download applications and, sometimes, we spend more time looking for how to be productive That, really, being. I have to say that I have found a secret to Improve my productivity: Working on a computer that prevents me from opening more than three tabs at the same time. And – at least to me – it works. A hardware barrier If you are reading this it is because you have looked for ways to be more productive and not distract you. I have done it and I have installed everything on my computer, I have configured Ways not to bother the phone And even issues that restrict apps during work hours, but the meat is weak and the finger always tends to go open Bluesky or worse Instagram and Tiktok. One day it occurred to me that, if the software did not limit me, perhaps the hardware would. I went to the closet and took out of the box (I am one of those who keep the boxes of what he buys) My university laptop: a 2011 MacBook Pro. 16 GB of RAM A double -core i5 at a few 2.4 GHz and 13 inches of screen. Years ago I replaced his hard drive with a SSD and I was surprised to light after so many years. What did not work was the charger (nothing that does not solve Amazon and some 20 euros), so I configured it and came across the first problem: I was very outdated. Not only could he not update to a new operating system, but browsers such as Edge, Chrome or your own Safari They were insuffically slow. Nor could I install some applications that I use on a day -to -day basis, such as Notion, because they require a more recent version of the system, so I did with a Firefox Legacy and configured it so that Notion Be the default opening page. You will be wondering why I tell you this, and there I go: when I changed this laptop for a more recent one in 2017, something was already slow and having more than 4-5 tabs in a browser was unfeasible. Despite the 16 GB of RAM, the processor could not with so much without making the fan a turbine, without heating the chassis and without making the system on pull. Precisely, the reason that forced me to make the leap to Infame Macbook Pro with butterfly keyboardIt is the one that made me come back because I wanted, precisely, that. I explain: when I work on a website like Xataka, I do it with a lot of open eyelashes to search for sources. I have Telegram installed, YouTube Music, an image editor and Many times I open, almost by inertia, some social network Or youtube if I don’t feel inspired. With issues such as news or reports, having that overestimulation does not bother me because I know it is something that will take me for a while and then I will happen to something else, but the thing changes when I have an analysis or an opinion article. Does the screen divided there? Neither joke For this type of texts, the concentration is key. You have to turn your thoughts and structure them in a certain way. You cannot afford to get distracted because you lose your thread, and those distractions do not exist with a laptop from almost 15 years ago. If I have more than three tabs open at the same time, the Mac goes to the idle, so I only have notion, Perplexity (precisely to look for something and have many options in a single tab instead of many sources in many tabs) and YouTube Music. Web Telegram It is not an option, for example, and as soon as I have four tabs, the processor is already asking for rest. That with four Firefox tabs That technological barrier, almost physicalnot only does it exist because of how the Mac would go if I open more eyelashes: the screen also plays a paper. 13 inches are not bad and many current laptops have that diagonal, but here the resolution is 1280 x 800 pixels. Translation: scarce, much, so much that putting a game is not an option. Not having a high resolution, putting a split screen is unfeasible, which forces me to have a single screen I am writing, preventing you from having an eye in my text and another in a YouTube video, for example. As I said, it works for me and it is something that I have incorporated into my work routine. … Read more

Microsoft has canceled the development of Military Hololens. Who takes over: the founder of Oculus

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It ran the years 2015-2017 when Microsoft began to invest in a big virtual and mixed. The Redmond company integrated this technology until the deepest in Windows 10 and promoted What Meta and Apple call “Metaverso” and “Spatial computing“, respectively. However, its proposal has been diluted over time and now the company has other open fronts: the AI ​​and the cloud. The Hololens 3 They were canceled in 2022 and the production of the Hololens 2 stopped at the end of last year. The question is what would happen to ivas (Integrated visual increase system) AKA The Hololens -based helmet that Microsoft was developing for the US army. Today, we finally have an answer: the project is in the hands of Palmer Luckey, founder of Oculus Rift and Anduril. Context. The development of IVA dates from 2018 and, for the moment, has not left the test phase. It does not seem to be a simple project and has not been exempt from criticism. In fact, as soon as the projects of Hololens ask Microsoft to cancel the contract (valued at about 22,000 million dollars) because the product was going to “help people to kill.” Satya Nadella came out in defense of it, claiming that Microsoft “will not hide technology to the institutions that we have chosen in democracies to protect the freedoms we enjoy.” What is ivas? It’s a Hololens -based reality visor based on Hololens For military purposes. The idea is to improve the vision of soldiers by adding information layers superimposed on the image itself. For example, thermal vision, night vision, maps, routes, etc. Although at first it was intended only to infantry, later versions added the possibility of controlling drones and helicopters remotely. Its launch was scheduled for 2021, but different problems and delays have led the date to this year, 2025. We will see. Image | Microsoft Microsoft gets off the car … Despite the lucrative of the contract, the reality is that the Hololens project has been very deflated over time. So much so that in October last year Microsoft put an end to him. The company stopped producing the Hololens 2, but announced that it would support until 2027 and, here is the crumb, which remained “totally committed to the IVA program of the United States Department of Defense.” … And Palmer Luckey is uploaded. Microsoft He has just announced A collaboration agreement with Anduril Industries, the Palmer Luckey defense company, founder and creator of Oculus Rift. As Microsoft has detailed, the objective is to “boost the following phase of the IVAS Program of the United States Army.” Image | Microsoft The agreement is aware of the approval by the Department of Defense, but from now on “Anduril will assume the supervision of production, the future development of hardware and software, and delivery deadlines.” This agreement also establishes “Microsoft Azure as Anduril’s favorite hyperscale cloud for all IVA -related workloads and Anduril’s technologies.” The idea, of course, is to take advantage of the points where each company is strong. Anduril knows about defense and military requirements, while Microsoft has taken the opportunity to get chest from Azure (its cloud) and its artificial intelligence capabilities. Cover image | Microsoft In Xataka | The greats of AI are competing for a cake as juicy as dangerous: that of the military industry

“All his life takes place from a position of insecurity”

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Personal relationships between Elon Musk and Sam Altman do not go through their best time since, in 2018, Musk decided disconnect from OpenAI For disagreements with Altman. Since then, Elon Musk Musk has tried to take control of Openai, or at least, prevent Altman With different demands. The last one has been to launch a hostile bid to buy Openai for 97.4 billion dollars. Altman’s response has not been expected: “Probably his whole life takes place from a position of insecurity. I’m sorry for him.” War is unleashed with the OPA. The last step in the escalation of this personal war between Elon Musk and Sam Altman has come from the presentation of a hostile OPA offer worth 97,400 million. Musk made it public from its X profile, to which Openai’s CEO He replied pulling irony. “No, thanks, but we will buy Twitter for 9,740 million dollars if you want,” pointing out the loss of value of the Musk social network. Provocation to which Tesla’s CEO He simply respondedwith a “Sam scammer.” In one recent interview for Bloomberg on the occasion of the Paris Action SummitSam Altman responded about the intentions of Elon Musk’s offer, noting that he suspects that Musk really seeks with the proposal is not to buy OpenAi, but to prevent his company from expanding its advantage in the development of AI. Referring to Musk’s mood For braking OpenaiAltman pointed out that “probably his whole life is from a position of insecurity. I feel empathy for the guy who feels like me, in reality. I don’t think he is a happy person.” Sam Altman is no longer cut. For many years, Sam Altman has elegantly endured Elon Musk’s constant envito recognition words for Musk. In An interview In the podcast The Free Press, Sam Altman acknowledged that Elon Musk, with whom Openai co -founded, “did a lot to help OpenAi in the first days,” and said Musk is a “legendary entrepreneur.” However, he was no longer going to tolerate more direct attacks of the millionaire of South African origin, which he described as “thug.” Throwing firewood. The presentation of Stargate project, Led by Altman, he again enervated a Musk that was relegated to a secondary role in AI. The owner of X, attacked Altman From your profileaccusing him from x of lying and not having enough capital to carry out that project. On this occasion, Altman’s response was not as calm as other times, and sarcastically invited him to visit the first Stargate data center and reminded him that “this is good for the country. I realize that what It is good for the country, it is not always optimal for its companies, but in your new role I hope you put the US first. “ In Xataka | How much money Elon Musk has: how the fortune of the man who plans the colonization of Mars from a social network is distributed Image | Flickr (Ted Conference, Techcrunch)

The NFC takes its first big step in Spanish football. Atlético has adopted it to access its stadium

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Atlético de Madrid has just become the first LaLiga club to implement technology NFC To access the stadium. It is good news that in turn uncovers the delay that this technology has had in Spanish football, who has opted much more for the codes QR as an alternative to entries and physical fertilizers. Why is it important. The NFC has been demonstrating more than a decade to be an efficient and safe system in payments and accesses, but Spanish football has remained anchored to the QRs, which have their advantages but slow down the process. The context. Asia or the United States normalized the NFC for a long time for all types of transactions, including access to enclosures and events. In Europe, and especially in Spain, we have maintained a certain resistance to adopt it. The NFC surpasses QR in three fundamental aspects: Speed: Transmission is immediate, without the need for focus or scan. Security: requires physical proximity and a biometric or PIN validation prior to the device. Reliability: It works in low luminosity conditions and does not depend on the brightness of the screen or the print quality. Between the lines. This Atletico movement tells us about the change in Spanish football mentality: technology is no longer just something to use in the field or in the locker room, nor a simple marketing tool: it is an element with which to improve the experience of the fan. The Atlético, in fact, is the first LaLiga club that has all the input and fertilizer formats: physical and digital card with QR, physical entrance or in PDF for mobile, and Wallet both of the fertilizer and the entrance. In Xataka | LaLiga wants your biometric data to enter the field. Europe has something to say Outstanding image | Atlético de Madrid

takes them to earth

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The great novelty of ‘Alien: Earth’, the Alien series that FX (and therefore, almost safely, here Disney+) will premiere in summer, is that as it is not cut to announce from the first second and the initial teasers, It will pass on the planet Earth. Fans of the long -distance franchise know that it is not a new idea, but the really difficult question to answer is … Is it a good idea? How on earth? The only information about how one or more xenomorphs get to Earth is that of the official synopsis, which takes place two years before what we saw in the foundational ‘Alien: the eighth passenger’: “When a mysterious spacecraft crashes into The land, a young woman and a diverse group of tactical soldiers make a fateful discovery that puts them face to face with the greatest threat of the planet “ They are among us. The creator of the series, Noah Hawley (also creator of ‘Fargo’ or ‘Legion’, that is, unbeatable credentials), has begun to drop clues On what awaits us, that to start it can be in the origin of the Xenomorph: “The funniest thing for me was to commit to the creature, contribute my own ideas to the design without touching the silhouette, which is sacrosananta. But some of the elements , as we know, depending on the host, they report what the final creature is. What kind of creature can the host be to be so scary? A wild animal? Or something beyond what we know? Your first time on Earth? The novelty about the xenomorph on Earth is only relative, because it already flirted or investigated in the idea on previous occasions. With a view to a fifth installment that was never filmed, in ‘Alien: Resurrection’ ended up landing in a devastated, almost deserted land. In comicsminiseries such as ‘Aliens: War against Earth’, ‘Aliens: Genocide’ or ‘Aliens: No Exit’ pass during xenomorphic invasions on Earth, although they do not strictly belong to the classic canon. Finally, the two great ‘Alien vs. Predator ‘pass on Earth, but ‘Prometheus’ and’ Covenant‘They were taken from the canon, so officially belong to a temporary line other than the main series. And is it a good idea? It is a relevant question, although complicated to answer because we still do not know when the xenomorphs will land on Earth. Will it be a post-nuclear and desolate planet, as expected ‘resurrection’ and whose fateful destination other films of the saga refer? Maybe there are mutants and monsters in that moor, of which the monster is used? Are we going to see this summer a ‘rulout’ with xenomorphs? The previous one. ‘Aliens vs. Predator: Requiem ‘came out of his crazy (and very brave) idea of ​​taking the xenomorphs no less than the earth in the present thanks to his absolute shamelessness: it seemed an Italian film of the eighties, more than an official sequel, it is To say, it was more ‘pollution: Alien invades the earth’ than ‘aliens’. (It’s praise). Is it a good idea, in any case? On paper, no: if we lose the claustrophobic atmosphere, retrofuturism and accounts back because the ship is going to explode, perhaps too many defining elements of the franchise are falling. When we have more details about Hawley’s plans, it will be time to comment with property, but for the moment, the beards nerve. Header | Disney In Xataka | The protagonist girl of ‘Aliens’ hates her most iconic phrase: he pursues her from the premiere of the James Cameron classic

the new generation” takes roll call and introduces us to the new students with a nod to the original series

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The countdown begins! Next February 16, Physics or Chemistry. The new generation, the spin off of the Spanish teen series that marked a before and after in the 2000s, will hit the screens of Atresplayer. Very soon, the halls of the Zurbaran They will be filled with new students, loves, heartbreaks, confrontations, friendships and memories for a lifetime. Antena 3 is already warming up and has released a teaser and a trailer for this long-awaited fiction that, although with a renewed air, preserves the irreverent and daring plots of the original production, but updated to connect with the Generation Z. © Atresmedia In the first video, just over a minute long, the first thing they do is take roll call and introduce us to the students. One by one, we see the new characters that will fill the classrooms of the famous institute, on which their names are superimposed on the screen: Koldo, Dani, Bárbara, Marina, Pelayo, Carlota, Jeremy, Jon, Asia, Iria and Leleplayed by the young actors Kiko Bena, Biel Castaño, Julia Camus, Carla Domínguez, Biel Antón, María Bernardeau, Rocky, Miguel Fernández, Rocío Velayos, Esther Mejorada and Santi Garzozirespectively, will be in charge of bringing us closer to the stories, joys, fears, challenges and challenges that we deal with every day in a time of ups and downs such as adolescence. © Atresmedia In the images we see how each of the boys is illuminated by a different color: yellows, greens, reds, pinks and blues mix in a rainbow that could reflect the diversity and different personalities of the new students, all very different, but with more things in common than they thought. © Atresmedia © Atresmedia But the big moment comes right after, with the wink that the newcomers give to Yoli (Andrea Duro), Paula (Angy García), Ruth (Ursula Corberó), Cabano (Maxi Iglesias) and Fer (Javier Calvo), his predecessors in Zurbarán, and to all the followers of the original series. The new protagonists paraphrase the iconic song of get lost that served as a theme for the mother fiction, which marked an entire generation and still resonates today. Esther Mejorada, who plays Iria, begins to recite the first verses: “I neither hide nor dare,” a phrase that immediately resonates with fans of the series and connects the past with the present of the new production. As the trailer progresses, his companions join in, completing the lyrics until they reach the final chorus: “It’s physics or chemistry.” © Atresmedia © Atresmedia In the second appetizer that Antena 3 has given to fans of the series, the institute reopens its doors and is filled with life. The school, which has more than 20 years of history, remains the same; The only thing that has changed, as a voice-over says, “are their students. This complicated generation who do everything that shouldn’t be done.” All this accompanied by images of the new students, along with their names, so that we become familiar with them. © Atresmedia © Atresmedia In just two minutes, the trailer shows us where the new plots are heading. Young people break the rules and prohibitions imposed by the educational center and live the rebellion of adolescence, experiencing their first times: at parties, in love, in sex, in grief… This new class of students They will face serious problems, in addition to those inherent to age, such as the emotional impact of a traumatic event: the death of Silvia, a Zurbarán colleague. Although they are not all friends, they will be forced to understand each other. © Atresmedia © Atresmedia Furthermore, the DNA of Physics or chemistry remains unchanged, they will once again seek to break taboos, and future viewers will find everything that made the original series great, but without losing the problems that affect young people today. From what we have been able to see, there are many high-voltage scenes, which show the diversity in relationships and the difficulty that some teenagers have in fitting into society because they are considered different. Friendships, fears, doubts and insecurities will also be present this season. © Atresmedia As in the previous preview, they have left the biggest surprise for last: it returns Olympia, the iconic character played by Ana Milan in FoQ, will be in this new stage, although it has not been confirmed if it will be a cameo or if it will be a regular character with a presence in all chapters. In this way, he would join the rest of the teachers trained by Israel Elejalde (Eden), Itziar Miranda (Love is forever), Silma Lopez (Valeria), Cuca Bunting (Without tits there is no paradise), Alex Sie (red eagle) and Anais Tovar, who, With their different ways of seeing life, they will star in stories that will inevitably be intertwined with those of the students. © Atresmedia That’s how it is FoQ. The new generation The plot focuses on the first times of teenagers: the first drunkenness, the first parties, the first ‘I love you’… and the first duel. The new Zurbarán school year begins marked by the loss of a student, which leads the parents’ association, which now runs the center, to make a decision: create a support group for the students. Thus, eight very different young people end up sharing a space in which they will collide completely, but where they will also end up knowing themselves and sharing their desire to live and fall in love.

In ‘Farmtok’, agriculture takes the spotlight. What will happen if TikTok disappears?

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BUCYRUS, Ohio, USA — Zoe Kent hopes people will lighten up a little to hear her talk about farming on the internet. In one of his latest videos, he compares pesticide application to dry shampoo. “Farming is for girls,” he jokes. On Instagram and TikTok, under the username “farmwithzoe,” Kent films herself putting on boots to load corn into the bed of a huge truck, posts memes about the price of grain, and documents almost everything about life on the farm, from how He gets rocks stuck in his equipment until he eats lunch on long days working on a combine. Now, the future of TikTok — and “Farmtok,” as some creators call the agriculture-related influencer ecosystem — has become more uncertain due to a ban the U.S. government briefly implemented on TikTok over the weekend. The new Trump administration rescinded that ban, at least for now, but farmers are keenly aware that things could change, and with them, the ways they share farm life with the rest of the world. But most say they will continue to adapt to what the platforms throw at them. “It’s like building your business on rented land,” Kent said. “It’s not guaranteed to stay there.” Even before the uncertain threat to TikTok’s future, agricultural creators had to deal with the evolution of social media. As algorithms changed, they faced greater challenges communicating with an audience many see as increasingly disconnected from agriculture. But most say they will continue to adapt to what the platforms throw at them. Some producers make extra money by building an audience on TikTok or Instagram. Others use social media to advertise to local customers, such as restaurants or farmers markets. Perhaps most importantly, they want to continue building community with other farmers in the face of industry challenges such as the profession’s impact on mental health, economic pressure and climate change. Several farmers said the disconnect has grown over the years as social media algorithms have changed. “I know for a fact that our social media reach is way down now,” said Beth Satterwhite, who has been posting on Instagram about her small organic vegetable farm in McMinnville, Oregon, for more than a decade. “The stories of people working in agriculture are a little less interesting for the consumer, I don’t know if it’s really less interesting or just less visible,” he said. Neil Denton, who grows corn, soybeans, wheat and rye in Barlow, Kentucky, shared a similar sentiment. Consider that many of his more than 80,000 followers on Instagram and 33,000 on TikTok are other producers, not members of the public. He finds that “disappointing” and worries about how much people know about the food that ends up on their plates. But he thinks there’s a silver lining: “Farming is a lonely occupation because you’re not around a lot of co-workers,” Denton said. “I think some farmers use social media as an outlet… to be able to express yourself and feel like you’re not alone.” Within the farming community, it can also be helpful to learn from other farmers, many producers said. Megan Dwyer, who grows corn and soybeans and raises beef cattle in northwest Illinois, uses social media, especially X and Facebook, to gauge what’s important to other farmers. “It’s a great source of information, especially quick information,” he said. However, all that quick information comes at a price. Satterwhite described a “soup of language” around agriculture, saying it could be difficult for an outsider to say which agricultural practices are legitimately better for the climate or the environment. “I see a lot of greenwashing,” Satterwhite said, referring to the practice of falsely portraying a product or practice as green in order to market it to an environmentally conscious public. “There is definitely a lot of misinformation out there,” Kent added. “I try to filter out who has genuine questions versus who already has a stance and isn’t willing to listen to me.” That’s something many ag influencers agree on: that they still want a place to have a conversation. As Dwyer said, “You never know who you are influencing there or what can happen.”

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