Super

We have been adoring bananas all our lives for their potassium. Science points to raisins as the true “super snack”

by

In recent years it is easy to see on social networks like TikTok or Instagram different ‘specialists’ in sports or nutrition bombarding with different food supplementswith the best ‘super foods’ for good nutrition and more. However, in a corner of the pantries we may have a food that we despise, but that can give us many benefits in our daily diet: raisins. A great ally. A product that may be hated by many people because of its texture, but has been introduced by different nutrition experts as a very interesting option. The reason lies in the dehydration process, since raisins surpass very popular fresh fruits such as strawberries or bananas in nutritional density. The why. When we remove the water from a grape, what is left is a bomb of bioactive nutrients. This is what verified databases like the USDA and FatSecret point to, since a standard serving of 40 grams of raisins provides about 120-129 calories, between 1 and 2 grams of fiber and around 300 mg of potassium. And this is where the odious comparison comes in with the historical king of potassium and the one almost baptized as the treatment for soreness after sports: the banana. On paper, a medium banana has around 350-425 mg of potassium, while raisins, being dehydrated, They can reach 860 mg of potassium per 100 grams. In this way, we are talking about a brutal concentration of minerals that are key for the nervous and muscular system. What does science say? Far from being a simple grandmother’s remedy, the impact of raisins on our health is widely documented in different articles. One of these is an analysis published in 2017 which brought together almost 22,500 adults and revealed large numbers. Specifically, regular raisin consumers had 34% more fiber in their diet, 16% more potassium and on top of that they consumed 17% less added sugars. The results here were a 39% reduction in the rate of obesity and a 54% lower risk of metabolic syndrome. Effect on pressure. Beyond being a food that can be very attractive to gym lovers with the aim of alleviating soreness and also reducing sugar consumption, it can be ideal for our blood pressure. Here science has been able to see that the phenols and polyphenols of raisins have a powerful antioxidant effect, and that is why in patients with diabetes and hypertension, consume three servings a day manages to reduce blood pressure between 5 and 8 mmHg. But it doesn’t stop there, since it can also lower glucose levels after eating something and reduce very important inflammatory markers. At the digestive level, a 14-day trial showed that the fiber in this food acts as a powerful prebiotic, promoting the growth of butyrate-producing bacteria in our intestinal microbiota, which are known for their anti-inflammatory effect. Perfect fuel. Right now in the sports world there are a large number of products that promise to be a great pre-workout with artificial energy gels. In this case they have a moderate glycemic index, which translates into having sustained energy during training without the dreaded “bird”. But science pointed out, after analyzing triathletes, that taking raisins before exercising prevents DNA damage much more effectively than consuming equivalent amounts of pure glucose. Although beyond muscle there are other benefits, such as improvements in spatial memorywhich justify the famous Spanish saying: “For memory, corners of raisins”. Something that also seems like it belongs to older people, but that science has proven. It still has sugar. Clearly, raisins have many benefits, but it doesn’t mean you have to have a free bar of this food. And it should not be considered that way because in its composition it has natural sugars in the order of 24 to 28 grams per 40 gram serving. Although it does not behave in the body the same as white coffee sugar, since thanks to its matrix of fiber and phytochemicals, excessive consumption can cause glycemic spikes. That is why the recommendation that can be made is clear: moderation is the key. Images | Anshu A Jorge Alberto Vega Barrera In Xataka | Food has been filled with contradictory messages: a sports nutritionist helps us understand what’s behind it

Zara dressed Bad Bunny at the Super Bowl. That says much more about Zara’s plans than about Bad Bunny

by

On the grass of Levi’s Stadium, at halftime of the Super Bowl, the Puerto Rican artist made history Bad Bunny. At an event where ads cost $16 million a minute, he didn’t appear dressed in Gucci or Dior or Versace. Benito Antonio Martínez Ocasio “materialized” with a total look creamy white, almost angelic. A monochrome suit designed to float rather than step on, visually blending with the lime lines of the field. The big surprise was not only aesthetic but also corporate: behind that sobriety was Zarathe flagship brand of Inditex. It was a movement of contrasts. Just a week before, the singer had swept the Grammys with a spectacular design Schiaparelli haute couture. Going from the most exclusive Parisian craftsmanship to retail Arteixo’s overall performance in just seven days is not an accident, but rather a declaration of intent in the most expensive setting on the planet. The architecture of an “anti-luxury” look What we saw on stage was not off-the-shelf clothing, but a designer piece bespoke (custom made). The initial outfit consisted of pleated pants, a shirt, a tie, and a key piece: a padded sports-inspired t-shirt (linebacker) that evoked the protections of American football. All in a sober and calculated, stylized cream tone by his regular collaboratorsStorm Pablo and Marvin Douglas Linares. The design evolved in real time. Midway through the performance, Bad Bunny transformed his silhouette by adding a double-breasted double-breasted blazer in the same hue, elevating the sporty tone to classic sartorial elegance. However, so that no one forgets that sobriety is an aesthetic choice and not an economic necessity, the Puerto Rican maintained a single nod to status superstar on your wrist: an Audemars Piguet Royal Oak watch. A piece of yellow gold 18 carat with a malachite dial that served as a silent reminder: the suit may be democratic, but Bad Bunny’s time is money. Zara’s choice stood out even more due to the contrast with her companions on stage. While he wore the mark of high street par excellence, Lady Gaga appeared with a design from the Luar brand and a brooch representing the flor de maga (the national flower of Puerto Rico), maintaining the dialogue between fashion and cultural identity. This movement represents an alliance where both parties gain cultural capital, but from opposite directions: Zara seeks to rise towards luxury and Bad Bunny seeks to “come down to earth” towards authenticity. According to experts consulted in Guardianlike Professor Andrew Groves of the University of Westminster, seeing a Zara suit on a Super Bowl stage is a statement about the “power shift” (power-shifting). The suit projects authoritybut that authority comes from Bad Bunny’s cultural position, not the seal of a luxury house. It’s a way of saying that style doesn’t lie in price, but in narrative. Furthermore, there was an undeniable language connection. Being the first artist to perform at halftime entirely in Spanish, challenging the Anglo-Saxon hegemony of the event, the choice of a global brand of Hispanic origin came full circle. As they pointed out from the Vigo Lighthouse“Zara is Spanish, as is its music”, the shared language functioning here as a tool for mass projection in the American market, beyond the complex historical legacies. Fast Couture and the commercial counterpoint For Zara, this is the culmination of a strategic shift. The brand issued a statement highlighting that “artistic vision” was prioritized and clarifying a crucial point: this outfit will not be made available for sale. By renouncing the immediate mass sale of the product, Zara positions itself as a creator of culture and visual narrative, moving away from the image of a seller of quick copies. They have preferred the prestige of having been there to the immediate cash benefit. However, the commercial machinery did not stop completely. Here lies the genius of the strategy: while Zara capitalized on the immaterial prestigethe tangible business was at the feet. The sneakers that completed the set were not from Inditex, but rather the BadBo 1.0his most personal collaboration with Adidas. Unlike the unaffordable tailored suit, these did go on sale just 24 hours after the show for about 160 euros. The artist achieved the perfect balance: narrative exclusivity for clothing, mass consumption for footwear. Benito’s clothing functioned as a canvas for encrypted messages that the internet attempted to decode in real time. On the one hand, the padded T-shirt read the artist’s maternal surname, “OCASIO”, along with the number 64. Speculation soared: Was it the year of birth of his mother, Lysaurie? A reference to the victims of Hurricane Maria? A nod to a Billboard music record? Finally, the most intimate answer was given Complex Magazine: The number was a tribute to his late uncle, who wore that number during his time as an American football player. Bad Bunny turned a sports shirt into a family love letter. On the other hand, white as a political response. The color cream/white It wasn’t accidental either. Colorimetry experts They point out that this tone conveys transparency, purity and leadership (“I have nothing to hide”). This visual message gains strength after his speech at the Grammys, where he protested against ICE (Immigration Service) stating: “We are not savages, we are humans.” Wearing angelic white in front of millions of spectators visually counteracts the narrative of danger associated with Latino immigration in certain political discourses. Marta Ortega’s plans To understand why Zara invests resources in dressing a superstar without then selling the clothes, you have to look your recent business strategy. Inditex, under the presidency of Marta Ortega, is trying to distance Zara from the stigma of fast fashion to bring it closer to fast couture or “affordable luxury.” A clear example is the recent reopening of its store in Barcelona, ​​designed by the Belgian architect Vincent Van Duysen with an aesthetic of boutique deluxe. Zara no longer wants to compete only on price with Shein or Primark; wants to compete in image and experience with luxury brands, maintaining affordable prices. Dressing Bad … Read more

Bad Bunny deleted his Instagram after the Super Bowl. Everything is part of a larger project

by

On Sunday, February 8, 2026, Bad Bunny starred in an unprecedented milestone in Super Bowl history by becoming the first solo Latin artist to star. the concert-show during the intermissionin a performance almost entirely in Spanish that reached more than 100 million viewers. Just hours later, the Puerto Rican artist deleted all of his content on Instagramleaving their more than 51 million followers in front of a completely empty profile. The avalanche of speculation has been immediate. What was seen? Bad Bunny’s approximately 13-minute concert turned the intermission into a visual love letter to Puerto Rico. The artist started walking through sugar cane fields, crossed a Puerto Rican street fair and incorporated La Casita, the iconic traditional Puerto Rican pink house that has become a distinctive element of his concerts. The fluidity of the camera, the variety of topics included, the surprise appearances of Lady Gaga and Ricky Martin, or guests such as Pedro Pascal or Jessica Alba stood out. The irony of the scenario. The choice of Levi’s Stadium in Santa Clara, California, as the setting for the largest celebration of Latino culture in the history of the Super Bowl takes on an ironic dimension in the context of 2026: California is going through one of the most intense episodes of immigration enforcement in decades. Immigration arrests in San Diego they shot up 1,500% compared to the previous year. For this reason, the political context surrounding the performance was especially tense. In October 2025, when the action was announced, Homeland Security Secretary Kristi Noem declared on a conservative podcast that ICE would be “everywhere” at the Super Bowl and that “only law-abiding Americans who love this country should attend.” The Trump administration had intensified raids in Californian cities while the Puerto Rican artist publicly expressed his fear that “the damn ICE could be outside” his concerts, which is why he canceled several on the US mainland and focused on his residence. Bad Bunny closed his performance with a bright sign that read “The only thing more powerful than hate is love.” Beyond music. ‘‘I should have taken more photos’, the artist’s latest album, has been described as “a cry of resistance” for Puerto Ricans everywhere: it is about preserving a culture in danger of disappearing. It was recorded entirely in Puerto Rico with collaborators exclusively from there. The 13-minute short film that accompanied the release of the album explores themes of loss, displacement and the fading of cultural identity. The project’s mascot is an endangered toad. And songs like ‘What Happened to Hawaii’ address issues like gentrification. This political charge is not new in the artist’s career. In July 2019, interrupted his European tour to return to Puerto Rico and join the massive protests demanding the resignation of Governor Ricardo Rosselló. In 2020, made visible on ‘The Tonight Show’ the murder of Alexa, a Puerto Rican trans woman. The Super Bowl performance was not an isolated event but the continuation of a narrative meticulously constructed across multiple platforms. The visual coherence (La Casita, the flags, the aesthetics) are the constant reminder that each performance is a chapter of the same project: pan-Latin representation in times of adversity. The strategy continues. The emptying of Bad Bunny’s Instagram profile just hours after his performance at the Super Bowl is not a break with his communication strategy, but rather its confirmation. In 2022, before the release of ‘A summer without you’, used the same tactic to generate expectation. That album would become the most successful Spanish album in history. In 2023 repeated the procedure after their world tour, announcing a period of hiatus. The difference in 2026 lies in the political context surrounding the gesture. While previous wipes functioned primarily as a prelude to new musical releases, this one comes on the heels of the most politicized performance of his career, which has included criticism of trump and threats from Secretary Noem. Unlike similar maneuvers that they already did Taylor Swift or Beyoncé, with this Bad Bunny continues with the construction of his transmedia project, whose next step is a world tour that will take the message to Australia, Japan or Spain, among other destinations. Each platform (the album, the stage, social networks) becomes a chapter in a story about Latin identity that transcends the merely commercial. In Xataka | Spotify killed the record and the industry pivoted to concerts. Netflix killed cinema and the industry was left with a “space crisis”

Anthropic has taken Apple’s strategy against Microsoft to the Super Bowl: making using the rival look ridiculous

by

Anthropic has opened the Super Bowl by attacking OpenAI with ads that show virtual therapists advertising dating apps and personal trainers selling boosts for short people. The message: “Ads are coming to AI. But not to Claude“(“The ads are reaching the AI. But not Claude.”) Sam Altman has responded in X calling them “dishonest” and accusing them of “doublespeak“, “double speech” in Spanish, although a better adapted translation could be “deceptive language” or simply “hypocrisy.” It seems like a minor skirmish, two rivals fighting over an advertisement. But under that hood is a billion-dollar question: What kind of business will AI be when it’s established? The history of the Internet is summarized in two great models: One free supported by advertising: Google, Facebook, YouTube, Instagram, TikTok… regardless of whether they have premium versions. Other direct payment by subscription: Netflix, DAZN, Disney+, Apple Music, PSN… The first aims to maximize the audience, the second aims to maximize the revenue per user. The AI ​​is right now deciding which of the two paths it takes. In Xataka AI is breaking one of the oldest economic paradigms in history: that cheap equals "bad" OpenAI has already chosen and is starting to test putting ads on free ChatGPT accounts. Altman justifies it with the classic argument of democratization: “More Texans use free ChatGPT than the total number of people using Claude in the United States.” In other words: they want to reach those billions of people who are not going to pay 20 dollars a month. And for that you need advertising. Anthropic chooses the opposite. “Anthropic offers an expensive product to rich people,” Altman reproaches him. In a way, it is true: Claude is betting above all on contracts with companies and premium subscriptions of 20, 100 and 200 dollars per month. Their model depends on the AI ​​being valuable enough for you to pay for it. And so that you look from time to time to the higher plan with the temptation to go up one more step. Without advertising, without sponsored links and without responses being influenced by advertisers. The difference is not only business, it is product. An AI with advertising has different incentives than one without it. What happens when you ask the assistant what car to buy you and there is a manufacturer paying to appear in their answers? What about medical, financial, legal advice? OpenAI has promised that “ads do not influence responses.” That’s what he said in minute 0. But that promise will be increasingly difficult to sustain as monetization pressure increases. {“videoId”:”x9u4ml2″,”autoplay”:false,”title”:”Does Gemini 3 surpass ChatGPT? This is Google’s new AI”, “tag”:”Webedia-prod”, “duration”:”156″} Anthropic has its own problem: If it only reaches those who can afford to pay, AI becomes a tool of the elites. A technology that promises to democratize knowledge ends up reproducing the class divisions that already exist. We saw this coming with the arrival of $200 plans to access the AI ​​elite. A gap that creates another gap, The parallel with the history of the Internet is inevitable. Free social networks caught (almost) all of us in the 1910s, but in return they built advertising surveillance machines optimized for the engagementnot for anyone’s well-being. Payment services are cleaner, but also more exclusive. So AI is now at that bifurcation point: OpenAI is committed to being the YouTube of AI: free for everyone, supported by ads and with premium versions for those who want to pay. Anthropic wants to be the Netflix: better experience and free of ads, but only for those who pay. It is true that it maintains a free plan, but its limits are a continuous invitation to check out or leave. And now it’s up for grabs What kind of relationship with those machines that know more and more about us and from which we ask more and more?. Whether they will be services that serve us or whether they will be platforms that monetize us. In Xataka | The AI ​​of 2026 brings an uncomfortable truth: the most useful will be the one that watches us the most Featured image | Anthropic (function() { window._JS_MODULES = window._JS_MODULES || {}; var headElement = document.getElementsByTagName(‘head’)(0); if (_JS_MODULES.instagram) { var instagramScript = document.createElement(‘script’); instagramScript.src=”https://platform.instagram.com/en_US/embeds.js”; instagramScript.async = true; instagramScript.defer = true; headElement.appendChild(instagramScript); – The news Anthropic has taken Apple’s strategy against Microsoft to the Super Bowl: making using the rival look ridiculous was originally published in Xataka by Javier Lacort .

“Taxes for us. Taxes for the super rich”

by

Once a year, the quiet city of Davos becomes the financial and political capital of the world during the World Economic Forum in Davos. World leaders and executives from the world’s largest corporations debate for a few days the course What will the economy take? and global geopolitics. In this context, almost 400 millionaires from 24 countries have presented an open letter asking for something that, a priori, goes against their own interests: higher taxes for those who, like them, have several hundred million dollars of assets. Millionaires against their interests. The initiative of this group of millionaires it’s not new. They have been asking the economic authorities to meet in Davos on tax tightening for the richest. The difference is that this year different groups of millionaires have joined together, such as Patriotic Millionaires and Millionaires for Humanity to Oxfam to join forces and accuse the ultra-rich of capturing democracies, aggravating poverty, stopping innovations and damaging the planet with their economic control. The group denounces in its letter that this extreme wealth “has led to extreme control” for those who risk everyone’s future in exchange for obscene profits. Among the signatures on this manifesto are those of actor Mark Ruffalo, Disney heirs Abby and Tim Disney, and real estate developer Jeffrey Gural, who directly proclaim: “Taxes for us. Taxes for the super rich.” According to a poll conducted by the Patriotic Millionaires organization to G20 millionaires, 77% of those surveyed believe that the ultra-rich buy political influence, and 71% believe that this influence serves to create states of opinion in elections. More millionaires than ever. The claim coincides with a moment in which the stock market situation is generating millionaires at a frenetic pace. The report Global Wealth Report 2025 prepared by UBS revealed that 379,000 new millionaires were created in the US alone during 2024. This increase caused the world’s population of millionaires to go from 13.27 million people with more than one million dollars available to invest to more than 52 million people by the end of 2024. The concentration of wealth that has been occurring in recent years is evident. According to data According to the Federal Reserve, in the US the richest 20% of households, with an average of $4.3 million, controlled 71.1% of the total wealth in 2024. On the other hand, the poorest 50% of households, with an average of $60,000, only accounted for 2.5% of the wealth. Philanthropy falls short. Some rich people try to compensate for the imbalance in the distribution of resources with voluntary donations with initiatives such as The Giving Pledge, promoted by Warren Buffett, Bill Gates and Melinda French Gates, which has brought together more than 250 billionaires. Each of them promised to give at least half of their fortune during their lifetime or by will. However, the creators themselves recognize that these initiatives are not enough to tackle the problem. Warren Buffett confessed in his traditional letter to his shareholders that some of these philanthropic plans were frustrated by political decisions or due to the lack of consistency of donor commitment. “I have witnessed ill-conceived wealth transfers by cheap politicians, dynastic decisions and, yes, inept or peculiar philanthropists,” wrote the “oracle of Omaha in his last letter. Less taxes for millionaires. According to a study Prepared by economists from the University of California, in the US the 400 largest fortunes paid an effective tax rate of 24% between 2018 and 2020, below the 30% paid on average by the rest of taxpayers. The report concludes that this happens because capital gains on investments and certain business profits are taxed less than high salaries, allowing billionaires to reduce their real tax burden so that their income They do not depend on a salary in the companies they run or have founded, but of shares thereof. This mismatch fuels the argument of the Davos letter, which urges global and local leaders to tax large assets more. However, it is a risky request since the simple proposal of a measure that would tax California’s large fortunes at 5% has caused some of the largest fortunes to have already packed their bags for other states with more lax tax policies. In Xataka | An atoll in the South Pacific has become a magnet for millionaires. Its great attraction is not its beaches, it is its banks Image | Flickr (Fortune Live Media, Gage Skidmore)

The supermarket sector has been highly contested in Spain for years. Now it is reflected in networks with the super hooligans

by

That the supermarket sector is disputed highly disputed In Spain it is nothing new. Especially since Mercadona undertook a unstoppable conquest which has allowed it (thanks to its white brands and prepared dishes) to monopolize almost 30% of the marketat least in terms of value. What is new is that this rivalry between chains is encouraging a phenomenon as curious as chanante in networks: a pulse between ‘hoolingans supermarket’. Same as the ultras who have been going to football stadiums for decades, only in this case the phenomenon is cooked up on networks (X, Instagram or TikTok), through memes and focused on the main store chains. The protagonists here are not Real Madrid, Barça or Atlético, but Mercadona, Lidl, Aldi or Dia. Goodbye Barça, hello Bonpreu Click on the image to go to the tweet. Before getting into the matter, I propose a game. Enter TikTok, type the hashtag #hooligans and take a look at the search results. You will see that there are videos of ‘conventional’ ultras (what anyone would expect to find in a search like this) and others less orthodox that show images of people with balaclavas, scarves, flags and banners that do not read the names of football clubs, but of that store where you buy yogurt and bread. That is, nothing from Real Madrid, Barça, Atlético, Manchester United, Bayern Munich, Paris Saint-Germain or any other sports club. What they wave are flags that read Mercadona, Eroski, Aldi or Hipercor. In fact, it is their corporate colors that predominate in the scarves and flares. The phenomenon is so curious that a few days ago the @MariaMayrit account dedicated it an interesting thread in X, where he baptized it as “supermarket ultras.” Click on the image to go to the tweet. Click on the image to go to the tweet. What differentiates them from traditional hooligans? To begin with, the focus of attention It goes from sports to supermarket chains, but that is just one of its peculiarities. Another (fundamental) is that the ‘super ultras’ are a phenomenon that is concentrated on social networks and memesphere. There is no known group of fans of Mercadona, Alcampo, Hipercor or Covirán (to name four chains) that remain in the parking lots of shopping centers to confront each other. Your territory It is another: that of the meme, virality, montages and images generated with artificial intelligence. That does not mean that the phenomenon of ‘super hooligans’ is a curiosity limited to networks, a passing fad fueled by AI. In addition to videos and montages, there are also accounts focused on that content. In the end it is linked to something much more important: the weight that the large chains in the sector retail are acquiring in our daily lives as we homes change. The best example probably Mercadona leaves itwhich no longer aspires only to be the place where we buy food to fill the refrigerator, but rather our reference in general food, the place where they cook for you and you even sit down to eat. The ultras memes confirm something else: the roots that some brands, such as Mercadona, FGadis, HiperDino, Alimerka or Bonpreu, have achieved in certain communities. In fact, the sector itself manages studies that show that the super regionals are supporting the push of the giants of the industry. The reason: their commitment to certain products, but also the value of closeness to identity, precisely what is exploited (with a certain dose of humor) by the memes that circulate these days on the networks about ‘supermarket ultras’. Images | x In Xataka | Mercadona has grown so much in Spain that for the US it is no longer just a supermarket chain: it is a “cultural phenomenon”

The final of the Spanish Super Cup, on Movistar Plus+ for 9.99 euros per month. Without permanence and whatever operator you are

by

This 2026, like the last few years, starts with a trophy at stake. This week the Spanish Super Cup is played, a title that pits the top two finishers in LaLiga from the previous season against the finalists of the last Copa del Rey. If we want to see the final of this competition, We just have to subscribe to Movistar Plus+: streaming platform that can be contracted 9.99 euros per month (or 99.90 euros per year). And be careful: because it is not the only game that we are going to be able to see this month. Monthly subscription to Movistar Plus+ The price could vary. We earn commission from these links The final of the Spanish Super Cup is played on Movistar Plus+ Several things must be taken into account. Movistar Plus+ is a streaming platform that we can contract regardless of the operator we are. Besides, It does not have any type of permanenceso we can subscribe right now, watch the final of this competition and see what the platform offers and, if we are not convinced, unsubscribe at any time. Let’s talk now about what we can see. At the football level, the highlight right now is, as we have said, lat the end of the Spanish Super Cup on January 11. It will face two teams that will come from the matches between Athletic de Bilbao-Barcelona and Atlético de Madrid-Real Madrid, so we will surely see a real great game. It is not the only game we will be able to see. Below we leave you, as a summary, some of the most notable matches that we will be able to see in the next month: Arsenal-Liverpool (January 8) Africa Cup quarterfinals (January 9) An African Cup semi-final (January 14) Third and fourth place in the African Cup (January 17) Betis-Villarreal (January 17) Manchester City-Manchester United (January 17) Africa Cup final (January 18) Galatasaray-Atlético de Madrid (January 21) PAOK-Betis (January 22) Arsenal-Manchester United (January 25) Benfica-Real Madrid (January 28) Obviously, Movistar Plus+ lives not only on football. It is a platform that has a ton of high-quality movies, series and documentaries, even with very interesting own productions like the new ones true crime by Carles Porta or Anatomy of an Instant. All taking into account that it is a platform that we can share with whoever we want without strange inventions and that, furthermore, It is the only platform compatible with the Young Cultural Bonus. Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Movistar Plus+ In Xataka | The best streaming platforms 2025 | Comparison of Disney+, Netflix, HBO Max, Prime Video, Movistar Plus+, Filmin, Apple TV, SkyShowtime and Rakuten TV: catalog, functions and prices In Xataka | Mega-guide to set up a home theater: projector, screen, sound system and more

Samsung has been gradually shaping its super high-end range for years. And the result is the triumph of the S25 Ultra for another year

by

The verdict of the jury of the Xataka NordVPN Awards 2025 has been clear. In a year where competition has been fierce in the premium segment, with Apple renewing its commitment to iPhone 17 and Chinese brands like Alive or Oppo pushing the limits of photography, there has been a traditional winner: The Samsung Galaxy S25 Ultra has won gold in the most coveted category. Prima facie, may seem like a conservative decision. And the Galaxy S25 Ultra is not a disruptive mobile; It doesn’t make a huge leap in performance or photography. However, his victory responds to a reality that we verified during our analysis: a perfect balance. It is not a victory resulting from chance or a specific success, but the culmination of a strategy that the Korean firm began five years ago. While other manufacturers lurched in search of wow effect every twelve months (and even less), Samsung decided that its ‘Ultra’ surname already had a defined identity: the super high-end customer is not looking for experiments—faster charges, sensors with better numbers, higher capacity batteries—but rather certainties. The Galaxy S25 Ultra has not reinvented the wheel, but has made it roll better than anyone else: these are the technical and experience reasons that make it the king of 2025. Something with which I can’t agree more. When the screen matters (and a lot) If you have used a Galaxy S24 Ultrayou know the pain. Those rectangular corners that dug into the palm of the hand were the price to pay for having the largest and most spectacular screen. With the Galaxy S25 Ultra, Samsung has smoothed over that roughness. It’s not just that the corners have been softened: it’s that the phone has lost a few grams. It may seem like a smaller figure on paper, but in the hand, the difference between one and the other is very noticeable. Maintaining the 6.9-inch screen and 5,000 mAh battery while reducing weight (and a little thickness) is the kind of change that justifies the award. Of course, perhaps after saying goodbye to those corners he has lost one of his identifying marks at first glance: now he looks like the rest of his younger brothers. That does not mean that it is at this point that the maturity of the concept is appreciated: it took Samsung years to correct the course from those curved screens, beautiful, but not entirely comfortable. The S25 Ultra is the recognition that usability must come before pretty aesthetics, even in the premium segment. And if that means sacrificing the visual identity of the extinct ‘Note’ in favor of ergonomics, then too. On the other hand, the anti-reflective treatment of its predecessor already seemed like a game changer. This year, it is maintained, and its screen is also improved with more mature brightness management. They are one of those small details that matter: I don’t need 6,000 nits if I have a panel that eliminates reflections and it offers me very pure blacks in broad daylight. This panel does not seek to win on the technical sheet, but on experience. And there is a technical detail that we often overlook but that makes a difference in everyday life: visual fatigue. Although Samsung remains conservative with PWM Dimming (492 Hz vs. 2,000+ Hz for the Chinese competition), the panel calibration and automatic brightness management in One UI have reached an exquisite point. Let’s not forget that we still have a real Quad HD+ resolutionsomething that many rivals they have sacrificed dropping to 1.5K to save battery or increase the refresh rate. Samsung has not made that sacrifice, and it is appreciated. Power without anxiety and mature chambers It was easy for Samsung to deliver high-end performance: the Snapdragon 8 Gen 3 has given way to a Snapdragon 8 Elite who plays in another league. Although in synthetic stress tests the mobile can suffer considerable throttling, in real use – editing video or playing demanding titles like ‘Genshin Impact’ – this drop in theoretical performance is imperceptible. Samsung has prioritized system stability over raw benchmark numbers: I confirm that it is the right decision for a productivity device. My biggest fear was that the power of the new chip would eat up the battery, the reality has been the opposite. Getting to the end of the day with half the battery is possible: Samsung has shown that optimization can improve autonomy. Now, it goes without saying that to continue winning our super high-end award, the South Korean will have to join the new trend in batteries: those of silicon-carbon. This year it has not been, but next 2026 forces Samsung to take the leap that other manufacturers are experiencing. And what if it becomes notable: mobile phones with 7,000 mAh batteries and more are flooding the Android market. In the photographic field, this is where the philosophy of refinement is most noticeable. Do you miss a radical change in camera hardware? Sometimes, although if you value consistency more, not so much. The Galaxy S25 Ultra solved the Achilles heel of its predecessor: the ultra wide angle. By raising the resolution to 50 MP with a new sensor, this camera finally does not clash with the rest. Furthermore, the recording in LOG and AI noise removal are quite useful tools for content creators. An aspect in which it approaches the high level of the iPhone in video recording. No, it is not the most exciting camera of the year, but it is one of the few that does not leave you lying around: whatever photo you want to take, it offers very consistent results. Samsung has got the point of its photography. A software to match Finally, part of the prize is also for the Android software: Gone are the days of Touchwiz as well as the first versions of One UI that did not achieve the promised user experience. One UI 7 has turned AI from a curiosity into a complete tool suite; and in … Read more

For years the white label was the ugly duckling of the super Spanish. Now it is slowly eating up the market

by

The white marks continue to get stronger in the retail Spanish. And clearly, with resounding growth both in the ‘short assortment’ chains that have traditionally opted for them (Mercadona, Lidl or Aldi) and among others that have chosen to adapt their offer and give them greater prominence, in the case of Alcampo, Eroski or Carrefour. The trend as such has been seen since some time agobut the latest data published by Worlpanel by Numerator (advanced today by elEconomista.es) are especially forceful. What does the data say? That in recent years the weight of its own brands has clearly grown in the country’s main supermarkets, including Mercadona, the chain that owns higher quota of market in the sector. If in 2023 Mercadona’s white brands (with Hacendado at the head) represented 72.9% of its sales, the latest data from Worldpanel show that this percentage now stands at 77.8%. It is a high figure, but not the highest in the sector. It is surpassed by Lidl, where private labels account for 80.7% of sales. In your case, yes, a slight drop has been recorded: the percentage improves on that of 2023 (79.7%), but reveals a slight decline when compared to that of 2024. Chain % of white label sales 2023 % of white label sales 2024 % of white label sales 2025 Lidl 79.7% 81.9% 89.7% Mercadona 72.9% 74.5% 77.8% aldi 68.8% 69.1% 74.5% Day 54.2% 56.3% 65.1% consumption 33% 35.9% 37.4% Carrefour 29.3% 31.4% 33.3% Eroski 25.6% 28.4% 31.2% Alcampo 21.5% 24.3% 23.8% And the rest of the chains? They have also seen the white label imprint grow. Let’s see. In Aldi it has gone from 68.8% in 2023 to the current 74.5%, in Dia from 54.2% to 65.1%, in Consum from 33% to 37.4%, in Carrefour from 29.3% to 33.3%, in Eroski from 25.6% to 31.2% and in Alcampo from 21.5% to 23.8%. Its quota has not only expanded, it has also done so in a practically sustained manner. The only chains that have recorded a decline or stagnation between 2024 and 2025 are Lidl and Alcampo. The latter is also the only one that remains below 25%. Is there data from the entire sector? Yes. The latest data from Worldpannel by Numerator allows us to go into detail about the main chains, but the picture is not very different if we analyze the sector as a whole. another report Recent research by the consulting firm NIQ shows that, if we talk about food, the market share of distribution brands is around 54%. That was the data at least for September. That of the annual accumulated (first nine months of the year) marks 53.5%. The percentage is interesting because it shows a clear growth trend and is at values ​​never seen before. What is the reason? As is usually the case, the rise in private labels does not respond to a single factor. Multiple causes come into play, although there are two particularly interesting ones. The first is the growth of those known as short assortment chainssupermarkets with a limited selection of products and a strong commitment to their own items. The clearest example is Mercadona, which has managed to achieve a market share of more than 27%but there are others, such as Lidl or Aldi, which according to Worldpanel bring together a 6.9% and 1.9% of quota. And the other reason? The commercial strategy. Supermarkets have been laying the groundwork for years to promote their brands. This is what I suggested in 2024 a Kantar study. Their data must be handled with caution because they are presented by Promarca, a representative of manufacturers and therefore an interested party, but they are curious: according to the report, between 2018 and 2023 the supply of private label products increased by 13% on shelves while that of external items decreased by 23%. That is the general data, if we go down to detail and analyze chain by chain, noticeable variations are observed. In the case of Mercadona for example the study reveals that the presence of manufacturer brands was reduced by 45% in just five years. In the case of Dia the collapse was 42% and in that of Eroski it was almost 31%. An analysis by Kantar and The Battle Group also shows that this loss of footprint was accompanied by an increase in rates: third-party items are sold at prices between 5 and 160% higher than those of private labels. Are there more factors at play? Yes, there are. The prices, the offer and especially a cultural change which has favored private label brands, stripping them of the stigma that weighed on them for years. Mercadona once again sets a good example: Hacendado competes with premium brands and has some products that customers demand, prioritizing even other brands. The big question is how far brands like Hacendado, Auchan or Seleqtia (to name three examples) will be able to expand their share, as they find it very difficult to compete in certain niches in which traditional brands succeed. It is something that Worldpanel already warned about in one of your latest reportsin which he pointed out a certain “slowdown” in the growth of the value share of own brands. Images | Eroski Group (Flickr) Via | elEconomista.es In Xataka | Action supermarkets have gone from being unknown to conquering half of Europe. In Spain they will not have it easy

Five top offers from El Corte Inglés during the Super Tecnoprecios, today October 25

by

Until tomorrow, October 26, El Corte Inglés has active Super Technopricesa campaign in which, as usual, we can find offers on many technological devices. That is why in this article we are going to review, focusing on deals on cell phones, computers, televisions and more. Motorola G15 by 152.10 eurosa cheap mobile that comes with 512 GB of internal storage. Sony WH-1000XM4 by 183.20 eurostop Bluetooth headphones that have very good active noise cancellation. Samsung Galaxy Z Fold7 by 1,687.20 eurosthe brand’s latest folding mobile phone has finally dropped in price. HP OmniBook X Flip 14 by 899 eurosa convertible computer with 1 TBB of internal storage. TCL 55P6K by 303.20 eurosa TV with Google TV that is quite economical. Motorola G15 Just because a cell phone is cheap doesn’t mean it necessarily has to have bad specifications. He Motorola G15for example, is currently on sale at El Corte Inglés for 152.10 euros and stands out mainly because it comes with 512GB of internal storage, but it also has a 6.72-inch screen with Full HD+ resolution, speakers compatible with Dolby Atmos and 3.5 mm Jack port. The price could vary. We earn commission from these links Sony WH-1000XM4 Although they were launched a few years ago, the Sony WH-1000XM4 They are still very good Bluetooth headphones. By 183.20 eurosthere are not too many alternatives that can cope with it, since they are very comfortable, have a very good construction, they sound outrageous and offer excellent active noise cancellation. In addition, they also offer a good autonomy of up to 30 hours. The price could vary. We earn commission from these links Samsung Galaxy Z Fold7 It is still expensive, but the Samsung Galaxy Z Fold7 You have finally received a great discount at El Corte Inglés. By 1,687.20 euroswe talk about Thinnest and lightest Fold to date which is accompanied by a 6.5-inch external screen and an 8-inch folding internal one. The processor is the Snapdragon 8 Elite for Galaxy and it has 256 GB of internal storage. Samsung Galaxy Z Fold7 (256GB) The price could vary. We earn commission from these links HP OmniBook X Flip 14 Also at El Corte Inglés we can find many offers on laptops, and the HP OmniBook X Flip 14 has fallen to 899 euros. It is a convertible with a 14-inch touch screen that offers a 2K resolution. It weighs only 1.38 kg, its processor is the Intel Core Ultra 5 226V, it comes with 16 GB of RAM and 1 TB of SSD and it has Windows 11 Home pre-installed. HP OmniBook X Flip 14 (fm0002ns) The price could vary. We earn commission from these links TCL 55P6K Of course, at El Corte Inglés there are also many offers on televisions, and if we are looking for something economical the model TCL 55P6K has dropped to 303.20 euros. It is a smart TV that comes with a 55-inch screen that offers compatibility with HDR10. Your operating system is Google TV and is compatible with Google Assistant. The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | El Corte Inglés and Compradicción (header), Motorola, Sony, Samsung, HP, TCL In Xataka | The best mobile phones (2025), we have tested them and here are their analyzes In Xataka | Best televisions in quality price. Which one to buy and seven recommended 4K smart TVs

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.