strategy

Volkswagen presents the ID. Cross concept and the most important thing is not the car, it is the flying in its strategy

by

The automotive segment celebrates one of its big weeks. The Munich Motor Show, now renamed IAA Mobility, brings together these days to theThe manufacturers that present their novelties For the coming months, and one of them is a Volkswagen that has taken the appointment as a crucial event to rethink the future of its electric cars. Have already confirmed that They will stop using rare names for their EV And they have taken the opportunity to show their new SUV 100% electric: The ID. Cross concept. It will be ‘Made in Spain’ and a key piece to fight against the avalanche of Chinese cars. In addition, the buttons return. Change of concept. Something worth clarifying is the name. Id. Cross is like the electric version of the Volkswagen T-Cross, but that surname ‘Concept’ can mislead when indicating that it is a prototype. In this case it doesn’t seem like something like What Jaguar did a few months agosince the images that the brand has shared have a more street air than prototype. It is expected that the final version is similar to what they just showed. But the important thing is the name. VW wants to give a fly to some of its recent policies, the choice of the name being a sample that The experiments are over. The new pole will be the pole and this new SUV is an ID. (which identifies your electric family) with the surname ‘Cross’. The numbers are also over They can confuse more than anything else. SUV + EV = Win. About design, as our partners detail Motorpasionwe have a car very similar to the combustion T-Cross. It has 4.16 meters long, 1.83 wide and a height of 1.58 meters. The main trunk will be 450 liters, similar to the combustion version, but add another 25 liters in a small compartment in the front. That it is a SUV, although with a compact size, it is a very interesting strategy in terms of potential autonomy. VW has not given details about its capacity, but it has indicated that it will have 420 km approved WLTP and a 175 km/h tip. It will be based on the MEB platform and will be built in the same money as its cousin, the Skoda Epiq: that of Landaben In Pamplona. “Id. Cross shows that we offer again, finally, the correct name. With this new generation of VE, we now meet our promises” – Thomas Schäfer, CEO of Volkswagen This combination of Urban SUV Together with EV, he promises to be one of the golden egg chickens for manufacturers, since it is A very demanded format And, in addition, the extra space in front of a compact or utilitarian allows to install a larger battery, reducing the time that passes in the plug and expanding its versatility. It wasn’t so difficult Back to the button. Apart from the outside, VW has shown images of the interior of this ‘concept of preerie’. Very diaphanous, soft colors, different materials and completely folding seats to maximize the load. We will see how this translates into the final model, but there are two elements that are very important. On the one hand, the screens are not missing. We have two: one behind the 11 -inch steering wheel with the digital instruments and another 13 -inch central for the entertainment info system. But something that is obvious and that, curiously, VW does not detail in its release It is the return of the buttons. Companies have launched Tactile controls on screenssomething that has been eating the physical buttons Even in brands that seemed to star in the ‘resistance’ To this trend. The problem of the screens is that they can fail and are less intuitive than a button. VW minimized these physical controls by installing digital buttons that gave several headaches to the brand, and After the alluvion of criticismcomes the flying that the company itself already warned with that “It is not a mobile, it is a car“ In these images, however conceptual they are, we see that there are a lot of buttons both in the steering wheel and under the central screen, as well as a joystick that seems to control for that infotainment screen. Declaration of intentions looking at China. Thus, and as much as it is not a final car (although it will be necessary to see how much the unit of this of Preserie moves, the id. Cross confirms the change of course of a brand like VW: the buttons return, the family names return. And those decisions are consolidated with a model that will be vital for the company for a very simple reason: the competition in this sector will be fierce. In the same Mobility, Stellantis has received with open arms A ship arrived from China up to LEAPMOTOR B10. Although the Chinese brands are consolidating in the West with All types of motorizationsthey continue to have great interest in electricity for those who control the world battery market, and this B10 is the result of the Agreements between Stellantis and Leapmotor To assault the 100% electric compact terrain in which the ID wants to compete. Coss. In fact, the VW model is somewhat more compact with an autonomy similar to that of B10. The last of the concepts. The competition is served with rivals such as the Renault Scénic E-Techhe Byd Atto 3 or the MG ZS EVbut to see this new id. Cross we will have to wait. In its presentation, the brand has confirmed that the ID will first arrive. Polo, then the id. Polo GTI and later, but in 2026, the definitive version of this ID. Cross. On the price they have not said anything, but taking into account the segment in which they want to compete, it is expected to be positioned in the 30,000 euros window. At the moment, the IAA Mobility has served to see a clear response from the German brand to two controversies in … Read more

China has turned the train into its silent road to Europe. The last shipment marks a new milestone in its commercial strategy

by

For years, a constant flow of trains starts from the same Chinese city, Xi’an, in the direction of Europe. The last one did it on Wednesday with 55 containers loaded with solar panels, destined for Baku. With him, the city has overcome the 30,000 trains outputs with European destination since 2013, According to Xinhua. The figure refers only to items from Xi’an, not counting the laps. The data impresses, but says even more if observed in context: China has been using the railroad as a strategic tool to approach the logistics heart of Europe. The image of a train loaded with merchandise based on northwestern China has been repeated thousands of times in just over a decade. This constant flow has made the aforementioned Asian city one of the great nodes of the China-Europe Railway Express. This logistics network exceeded in June the 110,000 accumulated services (round trip) as a whole, According to the Official Portal of the Chinese Government on June 10, 2025date on which the symbolic exit was held from Qingdao. Although it is not the only point of origin, it stands out for its regularity, the variety of routes that operates and the prominence it has won in the land transport strategy to Europe. An essential route. The train to Baku is part of the call Medium Corridor or Middle Corridora route that crosses Kazakhstan, borders the Caspian Sea and continues through Azerbaijan, Georgia and Türkiye before connecting with Europe. This alternative to the traditional railway axis via Russia He has won prominence in recent yearsespecially after geopolitical tensions in the region. Baku is not a final destination, but a strategic point of passage within this network: from there, many shipments continue by sea or rail to countries of the European Union. What moves with this transport. The train that departed this week from Xi’an transports 55 containers loaded with photovoltaic modules. It is not a rarity. In fact, products linked to solar energy are a usual part of the rail services that cross Eurasia by this route. China dominates the global market of solar panels, according to the International Energy Agency, with more than 80% of the manufacturing capacity at all stages. Although photovoltaic modules have become frequent, they are not the only thing that comes out of this Asian city. The rail services that start from Xi’an also transport electronic products, appliances, automotive parts, machinery, textiles, medical supplies and consumer goods. According to official data, China-Europe Railway Express moves more than 50,000 types of different products, organized in 53 categories. In March, for example, a convoy with European destination left from Xi’an loaded with cosmetics, automotive components and household needs. The advantages of the railroad. In front of maritime transport, the railroad offers clear advantages in certain sections. According to the EIASoffers less transit time, less port congestion and less exposure to geopolitical bottlenecks. The routes that cross Central Asia and the Caspian Sea allow to reduce in several days the journey between western China and Eastern Europe. In addition, this corridor has gained strategic weight since many companies are looking for alternatives to shipments via Russia. For Beijing, having a more flexible rail network is a way to shield its export capacity against changing scenarios. Images | Xinhua In Xataka | Huawei says that it has resolved a technological challenge that will trigger China’s competitiveness in the United States

Huawei already has his best strategy to end Nvidia’s domain in China

by

In early 2025 NVIDIA had a fee in the Chinese chip market for artificial intelligence (AI) of nothing less than 95%. However, during the last weeks has dropped to 50%. This abrupt decrease is largely due to the export restrictions of chips for the The US government has imposedalthough it is also caused by the development of competition within China. Despite this unfavorable Nvidia scenario, it has something very important in its favor: CUDA (Compute Unified Device Architecture). Most of the AI projects that are currently being developed are implemented on CUDA. This technology brings together the compiler and development tools used by programmers to develop their software for NVIDIA GPUs, and replace it with another option in the projects that are already underway it is a problem. Huawei, who aspires to an important portion From this market in China, it has Cann (Compute Architecture for Neural Networks), which is its alternative to CUDA, but for the moment CUDA dominates the market. Huawei is going to position Cann as an open source tool kit This declaration of Li Guojie, a computer scientist from the Chinese Academy of Sciences that is considered an authority in China, Express clearly The important thing that are the tools that I have just mentioned in the ECOsystem of AI models: “China must develop an alternative system to achieve self -sufficiency in AI (…) Deepseek has had an impact on the CUDA ecosystem, but it has not overcome it completely because barriers persist. In the long term we need to establish a set of software tool systems for the controllables that exceed CUDA.” Xu Zhijun does not mention it expressly, but what his strategy pursues is to increase the competitiveness of the Huawei’s ecosystem This is undoubtedly one of the great challenges that China faces in this area, and probably its best option is Cann. During the last five months Huawei has launched two GPU for Ia Very competitive and is about to take a very important step: Cann will position as An open source tool kit. Its purpose is, According to Eric Xu ZhijunRotary President of Huawei, “to accelerate the innovation of developers and get the chips of the Asce Family to be easier to use.” Xu Zhijun does not mention it expressly, but what his strategy pursues in the background is to increase the competitiveness of the Huawei ecosystem attacking Nvidia where he is stronger. In addition, it has already begun to discuss with the main actors of the China’s AI industry, as well as with its commercial partners, universities and research institutions how Huawei should build their open source ecosystem. If this initiative thrives, and presumably will, it will represent a very important step forward on the road to China’s technological independence. Image | Hiilicon More information | SCMP In Xataka | Nvidia has to deal with the absolute distrust of several US legislators. His plan in China is in danger In Xataka | The US wants to end the chips for the Chinese that are sold abroad. And China knows how to defend oneself

Your strategy to grow is unpublished

by

India is emerging. This Asian country, The most populated on the planetit has an economic capacity and very important geopolitical relevance. According to him International Monetary Fundits economy is one of the fastest growing, with an expansion forecast of the 6.2% in 2025 and 6.3% for 2026. Other great economies, such as the US or China, They are checking His growth forecast for 2025 and 2026, but India not. He advances day after day as an authentic summary. One of the pillars that support their economic growth is their domestic consumption. 31% of its population, which currently Broken 1,464 million peopleit has an average level of income, and the forecasts of the Indian government estimate that this percentage will increase until Reach 38% in 2031. If this trend persists in 2047 the middle class in India will bring together no less than 1,000 million people. However, the authentic engine of the growth of this country, and the reason why the middle class is expanding, is the policy of incentives linked to production that has deployed administration. This strategy seeks to develop and modernize Indian manufacturing capabilities, as well as boost exports. And it is working. Since the government put it in motion In March 2020, this plan has generated 1.15 million jobs. And, in addition, it has impacted in a very positive way on The following key sectors: electronics, electric cars, integrated systems and industrial automation, pharmaceutical and biotechnological products, drones, data centers and chemicals. They reside in the strength of this country. India wants to be the new Taiwan in the semiconductor industry One of the sectors that is giving India the most joys in recent years is dedicated to the manufacture of electronic products. In 2024 he billed 115,000 million dollarsand the government provides that this figure will triple in 2027. This enormous impulse is mainly held on THE SEMICON INDIA PROGRAMwhich seeks to drastically develop India’s relevance in the integrated circuit manufacturing industry. To achieve this, this plan pursues to attract foreign investment, and in recent years he is going like silk. India is preparing to be a very relevant actor in the semiconductor industry Apple, Amazon, Google or Microsoft are some of the large technology companies that They are already present in India. And AMD and Foxconn will be soon. It is clear that this country bids strong, and according to Digitimes Asiayou are preparing to be a very relevant actor in the semiconductor industry at a juncture that in the medium or long term It can unfavorable Taiwan. According to the consultant Deloitte The Indian integrated circuit market will exceed 55,000 million dollars in 2026, and to achieve this, the Government intends to attract as many chips manufacturers as I can. The American company Micron Technology, which is dedicated mainly to The manufacture of memory chipsit will have a very important role in the future of the Indian semiconductor industry. And he will have it because he has launched an avant -garde plant in the town of Sanand, which belongs to the state of Gujarat. Even so, According to Eric Chenwhich is an analyst and researcher of the integrated circuit industry, India will take a decade to achieve mass production of 28 Nm chips. This is what aspires in the medium term. Its main challenge is to put the plants necessary to achieve this goal with agility, and an avant -garde chips factory takes no less than four years in being fully operational. In Xataka | India has its own ‘Silicon Valley’ in Bangladés. The problem is that it is a ghost city In Xataka | India has been moving away from international payment networks. It is a hard blow for the giants Visa and Mastercard

EU’s new agricultural strategy begins in an unexpected place: in the school dining room

by

The market share of fruit and vegetables imported has grown up in a sustained way In the last years of countries outside the EU. Meanwhile, local producers see how their margins narrow before a competition with other rules. Faced with this reality, the European Commission It raises a turn in one of its most daily policies: That schools prioritize foods of community origin in their menus. A discreet measure in appearance, but that points directly to the heart of the European agricultural model. A proposal of Brussels. All the fruit, vegetables and milk that reaches school canteens from EU countries will have to be local products. The proposal, presented last week, directly affects the European school program in force since 2017which seeks to promote healthy eating habits from nursery to high school. According to the draft to which Financial Times has had accessthe new text includes an explicit clause to favor “Made in Europe” products, not only for nutritional reasons, but as part of a broader strategy of impulse to community production. More than health. On the one hand, the initiative is part of a protectionist tendency that has already reached other key sectors such as defense, energy or critical raw materials. On the other, it is part of the debate on the future of common agricultural policy (PAC), one of the key pieces of the European budget. According to El Confidencial reportthe reform of the multiannual financial framework (2028–2034), endowed with two billion euros, cuts the PAC in favor of items such as defense, which has caused strong criticisms of the agricultural sector. Associations of Spanish farmers have already protested in Brussels against cuts that consider “a conviction” for the field. Concern is not only economical, but also structural. The Commission recognizes, in the document itself, that there is a growing imbalance in the food chain that especially affects primary producers. In the words of the text: “The unfair distribution of income, risks and cost burden disproportionately affect the agricultural sector.” Adaptation of the new standard. The new approach seeks to adapt the current school program of the PAC to the current demands. According to the draft filtered by Financial Times and confirmed by the official website of the Commissionproducts of community origin will be prioritized, with low climatic footprint, certified as ecological, sustainably packaged or from small local farms. In addition, those products rich in added sugars and saturated fats will be excluded from the plan. A community official cited by FT Thus summed up the philosophy of the measure: “It is good that the children know that this apple comes from a tree five kilometers from their home.” Currently, 17 Member States already apply criteria for local or regional preference in their school programs, according to the commission itself. The intention is to harmonize this practice at European level and reinforce it. The structural problem. The school reform arrives at an especially sensitive moment. Morocco has established itself as one of the main suppliers of EU fruits and vegetables, displacing in some cases the European product. According to An article by El Economistathe community import of Moroccan fruits and vegetables grew by 14% in the first quarter of 2025. A commitment to food sovereignty. Although the school proposal may seem secondary in economic terms, it is part of a broader paradigm change. As Financial Times remembersBrussels has begun to introduce “Made in Europe” clauses in strategic areas such as defense, state aid to the green sector and now also in the agri -food system. The objective is not to close borders, but to establish fairer reciprocity conditions and reinforce sectors considered strategic for the stability of the continent. Among them, food. According to the commissionguaranteeing access to safe, affordable and quality foods is one of the pillars of the European project, together with the defense of the rural economy. A difficult bet. Beyond the food debate, what is at stake is a definition of economic, commercial and social model for the future of Europe. In an era of growing global protectionism, the European Commission gives clear signals: from defense to school breakfast, the “made in Europe” wants to impose as a norm. But in the attempt to protect the European farmer, Brussels site delicate land, where commercial tensions and market realities are not always so easy to digest. Image | Pexels Xataka | ASML, Airbus and Mistral are planted before Brussels. They ask that the application of the law of AI and notify the risks delay

It is a strategy to wait less and spend more

by

Take a day in a amusement park It is a pleasant activity, but there is something that can ruin the experience (and it is not normal food luxury restaurant price): The tails. Be in a jam by carwaiting for plane or for get into an attractiontails make us waste a lot of time –and money– Every year, but there is something that has reached the rescue of some parks: the artificial intelligence. And it seems that … it works to be less in the tail. And to spend more money. Disney and its Fastpass+. It is one of the companies that most committed to technology in its parts. Well with Robots to interact with visitorsbe Action doubles Or, directly, with invisible technology to not queue in the most popular attractions. We do not refer to your 400 dollars (entrance to the park not included) to skip queues (which also have parks such as Port adventure or the Madrid amusement park), but to something they have called ‘Fastpass+‘. It is a system that uses AI to balance audience peaks in an attraction. Create a virtual tail in which we can reserve access to certain popular attractions through the MY Disney Experience app and that reserve is loaded in the Magic Band (the smart bracelet) or on radiofrequency tickets. Depending on the AI ​​calculations on the use of attraction, he warns us to move to it, being able to enter without making a long tail. LEGOLAND’s great brother. Another example is LEGOLAND. With a technology that they have baptized as’Vision ai‘, The park improves the management of the queues thanks to a camera system placed on the attractions. They analyze in real time the number of people who are in each attraction, visitors who are in the park and the expectation of using each popular attraction so that managers can make decisions in real time. Results. These measures are not implemented by whim and have a double purpose: that the user is happier when wasting less time in the queues, yes, but also spend more time on other sides of the park where he can buy food, objects or services. That they work is something that is polishing over time, but there are already some interesting results. For example, the analysis From Legoland has allowed the park to identify moments in which some of its attractions had 10% of the empty seats. Implementing adjustments, such as the entry to the so -called ‘single riders’ (users who are alone), have increased the average travel by attraction by 30%. This implies enjoying an additional daily attraction per visitor. Another example is that, if virtual things are used, visitors have more time to spend in the park 25% more that those who do not use them. And privacy? The Disney system is like a Excel With AI support, but … What happens to our privacy in a tool that uses cameras to actively monitor park visitors? They already have Chambers for security reasonsbut in the case of Legoland, we talk about a system that is constantly monitoring us. In statements a Business Insiderthose responsible for the park claim that the cameras “analyze the number of people riding in the attractions at any time. It does not identify you in a unique way, but it does detect how many people are in an attraction.” That is to say, Come silhouettes and human movements, not faces What is clear is that the lines in the attraction parks are a problem for the user, so much that there are educational degrees in which you learn how to design them better, and perhaps in their management, AI and their real -time analysis can be the solution. Image | Xataka In Xataka | The catastrophe of the ‘Star Wars’ hotel: 3,000 euros per night in an interactive film of 350 million dollars

There is a strategy to focus and combat multitasking: compartmentalize tasks

by

We live surrounded by stimuli and notifications that fight for monopolize our attention. The problem is that, what begins as “only a view of notification in case it is something important” becomes two hours of kittens videos. Such and as an account Berto Pena in his blog and in his book ‘Superhabic‘, compartmentalizing tasks helps protect your time and favor concentration, something that has become a challenge to take better advantage of each day and Keep the focus In what really matters. Compartmentar is a simple technique that can be applied to any type of task, but with which very good results are achieved. HE Avoid procrastinationimproves the Classification of priorities And prevents tasks being extended more than necessary. Assign an order and time limit to your tasks Comparting tasks consists in defining specific moments and times for certain activities that we know we must do. For this, a mixture of productivity techniques such as ‘Time Blocking’ To assign a specific hole in the calendar that we will dedicate exclusively to doing that task. When assigning a certain block of time to each task, it is prevented the work from extending more than the account, thus fighting the effect of the Parkinson’s law. This productivity law states that “work expands until the time is available for it to end.” In this way, the effort dedicated to each task is delimited and mental fatigue is prevented while preventing tasks from eternalizing. On the other hand, when establishing a period of time at a given time, it is Promote planning and is conditioned to commit to the task. Without excuses or postponements. After all, one of the greatest friction of procrastination is start doing homework. The compartmentalization of the tasks forces to adapt the nature of the tasks to the time blocks. In this way, if a task is too big for your daily day, it is easier to divide it into smaller tasks that occupy less time and program them in successive days. In this way, the motivation is maintained to complete a task that you have already started taking advantage of the “Zeigarnik effect“: the natural brain trend To finish those tasks that you have already started, even when it is not mandatory to do so. Your brain does it for a unstoppable need to close a door that was kept open. Advantages of segmenting tasks in time blocks As we have already mentioned, one of the main advantages of this technique is the Concentration improvement and the multitasking reduction. By dedicating an exclusive time block to an activity, the temptation to jump from one task to another is reduced. Another advantage of this technique is that the Regularity and discipline. Comparting tasks helps to build habits by assigning a certain task in a recurring time strip. When establishing that routine, the brain ends up raising awareness and integrating the habit associating a certain day and time to an action as one of the Habits triggers to those referred to by James Clear in his book ‘Atomic habits‘. This strategy also facilitates management and organization of tasks In the day to day. When distributing tasks in compartments throughout the week, a clear vision of what should be done and when. Thus, improvisation is avoided and each task receives the attention and time it needs. Finally, companding allows greater flexibility against unforeseen events. Something very useful for long projects. Although the technique provides structure, margin also offers to adapt and if an urgency arises, it is easier to readjust the time blocks without sacrificing the time dedicated to each task and without causing a domino effect on the rest of the scheduled tasks. Applying it is easy, but it must be progressive The first step to compartmentalize is Identify tasks and activities that will be programmed in time blocks. To start, it is easier to do so with short and recurring tasks, so that the results are appreciable in the short term. Read every day for an hour, do an hour of exercise, spend daily time to review the notes of that subject that costs you, etc. Once identified, they are assigned specific gaps on the agenda being realistic with the duration that each task needs. Do not worry if one day you have plenty or you lack time, just take it into account for the next time you program that task. It is a learning process in which it will be necessary to apply corrections. What should be immovable It is your commitment With scheduled tasks. If it’s time to do it, Focus on her And forget everything else. No pauses or interruptions. Concentration and deep work until the time block ends. The breaks, like any other task, must also be programmed and respected to avoid exhaustion. It is recommended to start little by little, with two or three tasks a week, and add more blocks progressively as the routine is consolidated and the first results begin to be obtained. In Xataka | “Doing nothing” is a great technique to improve your productivity. Neuroscience is clear Image | Unspash (My Profit Tutor, Jo Szczepanska)

His strategy in Europe and Spain speaks directly to governments

by

As artificial intelligence (AI) transforms the digital world, so do those who seek to take advantage of it for malicious purposes. Europe, According to MicrosoftIt is low Increasing pressure of attacks Orchestrated by state actors and criminal gangs that no longer operate alone: ​​they rely on AI tools to improve their tactics. Given this new reality, the company has launched a cybersecurity program without cost to European governments, with a clear objective: reinforce the defenses of the continent. The radiography offered by the Redmond giant about the situation in the old continent is clear: the number of attacks does not cease to increase and its complexity as well. The most frequent threats come from groups linked to governments such as those of Russia, China, Iran and North Korea, with objectives ranging from the theft of credentials and infiltration in corporate networks to the manipulation of public opinion through digital disinformation. Click to see the message in x According to the company, many of these actors have incorporated AI techniques to refine their campaigns: from automated vulnerabilities recognition to the creation of false content with Deepfakes. In parallel, criminal gangs also evolve. The appearance of platforms of ‘Ransomware as a service‘And forums with instructions to operate complex attacks has democratized access to dangerous tools, amplifying the risk throughout the continent. Microsoft’s proposal: a European cybersecurity program, free and based on AI In response, Microsoft has launched the European Security Programan initiative that offers without cost to all European governments, including the 27 EU member states, the countries in the process of adhesion, the United Kingdom, Monaco, the Vatican and the members of the EFTA. It is not clear how many countries have decided to join at the time of publishing this article, but the company states that the objective is to strengthen cyber -defense from three fronts: Share intelligence on threats based on AI with governments, adjusted to each country and, when possible, in real time. Increase investment in capacity and resilience, including training, technological development and support for NGOs. Expand alliances with police and operators to interrupt criminal networks and cyber attacks before they climb. According to official information, the initiative implies the delivery of personalized intelligence to each country, the expansion of access to the Cybercrime Threat Intelligence Program and frequent updates on foreign influence operations. Priority communication is also included on Vulnerabilities detected and technical orientation to mitigate them. Each participating government will have a direct interlocutor in Microsoft to expedite coordination. In addition, the company details that collaborates with Europol in its European Cybercrime Center in The Hague. Also, in the technological level, there are also concrete actions. Microsoft has launched a fund to protect strategic Open Source projects (such as Log4j) and develop advanced security tools with the British laboratory Lasr. The rise of agents of ia also worries outside Microsoft The use of artificial intelligence in the field of cybersecurity not only worries Microsoft. Several researchers and signatures in the sector, such as Trend Micro or Malwarebytes, warn of an emerging stage in which Autonomous ia agents They could become especially effective attack tools. Although today a wave of cyber attacks fully executed by agents have been detected, some laboratories have already begun to identify their first real incursions. Palisade Research team, for example, has built a honeypot specifically designed to detect AI agents activity. And they have achieved it: they have registered millions of access attempts and have confirmed the presence of at least two agents. Image: Microsoft It is not just attacks aimed at governments or infrastructure. According to a study published in Harvard Business Review By researchers from Harvard, MIT and the World Economic Forum, the generative AI is also transforming mass attacks like him Phishing. And it does it by reducing its cost more than 95 % and maintaining its success rate. Experts point out that language models such as GPT-4 They allow completely automating the phishing cycle, from the choice of objectives to the writing of convincing emails. In their experiments, 60 % of users fell into traps generated by AI, a percentage comparable to that of messages created by human experts. This perspective fits with the reading made by Microsoft about the role of AI in current threats, but also reveals that concern is shared by researchers, academics and actors in the sector who are developing specific detection systems to prevent these agents from going unnoticed. Europe is already taking action The launch of this program does not happen in a vacuum. The European Union has been strengthening its response from digital threats, with initiatives that seek to raise the level of protection both in public administrations and in the private sector. In turn, many countries are implementing their own plans to shield themselves. Spain, for example, has become one of the great objectives of cybercrime: it is the second most attacked country in the world, According to Secure & It. In this context, the government is promoting a millionaire investment To create a “digital shield” that reinforces the country’s defenses. We need to see what role the European Security Program of Microsoft will play within this panorama. At the moment, it is a voluntary, but ambitious initiative. Cover image | Lukas s + Freepik With Photoshop In Xataka | Goal has been spying on everything we did when navigating android mobiles. Neither the incognite mode nor erase cookies avoided it

China’s absolute dominance over rare earths is the result of a strategy that no one else has. Not even the US

by

The Rare earth They have a leading role in the commercial, technological and geostrategic war that the US and China support. These chemical elements are relatively scarce, and, in addition, they are not usually found purely in nature, but what makes them so special are Its physicochemical properties. In fact, thanks to them they have established themselves as A very valuable resource In numerous industries, especially in electronics and renewable energies. During the last year and a half the Chinese government has used its control of these chemical elements to defend their strategic interests In full confrontation with the US, Europe and its allies. The interesting thing is that it can do it because it produces approximately 70% of rare earths They are distributed in the world market, and, what is even more important, controls 90% of the processing industry to which it is necessary to submit rare earths so that they can be used. China refines 99% of the weighing land of the planet At the current US tension situation, Europe and its allies need to bet on their independence and consolidate their own supply chain. They are in it, but they don’t have it easy. The old continent in particular has been proposed to self -abuse At least 10% of rare earths He needs for 2030 thanks to the exploitation of the new deposits, such as the one he found in January 2023 the LKAB mining company near the city of Kiruna, in northern Sweden. China’s starting point is very favorable. As we have just seen, with a 70% production of the global market and a control of 90% of the rare earth processing industry this Asian country has this absolutely controlled market. However, we have not yet repaired in a figure more that is also very important: China refine no less than 99% of the heavy lands of the planet. These chemical elements are a subgroup of rare earth characterized by its greater density and lower ionic radius. Heavy rare earths are a subgroup of rare earths characterized by its greater density and lower ionic radius In addition, heavy rare earths are less abundant in the earth’s crust than the light ones. To this subgroup belongs as elusive minerals and with names as exotic as gadolinio, the terbio, the display, the holm, the erbium or the tulle, among others. How can we intuit, China does not control 99% of the processing of this kind of rare earth by chance. This absolute leadership is the result of a strategy in which teaching institutions are having an unquestionably protagonist role. And, according to the newspaper The New York Timesat the moment China has 39 university programs of chemistry specialized in rare earths. Presumably in these training programs students acquire the necessary knowledge to develop their professional career in the chemical industry specialized in rare earth processing. There is no doubt that this is one of the great strengths of the country led by Xi Jinping in this area, especially if we keep in mind that US universities currently do not offer a single specialized program in rare earths. The article published by The New York Times does not collect it, but in all likelihood European countries that have a greater dependence on rare earths, such as Germany or France, as well as Japan or South Korea are in the same situation as the US. These countries will cost a lot of time to acquire the favorable inertia that China has objectively, so it is reasonable to anticipate that in the short and medium term the rare earth processing industry will continue to be led by strong by the country headed by Xi Jinping. This Jens Eskelund statementthe president of the Chamber of Commerce of the European Union in China, clearly reflects what the US and Europe face: “Some approvals are coming (the result of negotiation with China), but they are far from being enough to Avoid imminent stops in production. We still face A great interruption in supply chains“ Image | Volker Braun More information | The New York Times In Xataka | We already know what is the best natural factory of the precious rare earths: a cosmic kilonova

Onlyfans has made adult content a millionaire business thanks to a different strategy. And now it goes for more

by

It started as an alternative to Patreon. He ended up dominating adult content on the Internet. Onlyfans has broken molds, has faced vetoes and has resisted the scrutiny of banks, governments and technological. And yet, he has paid more than 20,000 million dollars to its creators. In the new episode of Xataka presentsour partner Jota García immerses himself in the history of a platform that has challenged the standards of the digital market and now tries to transform without losing its essence. Because what Onlyfans has achieved is not less: professionalizing a historically informal sector, turning it into a profitable industry and doing so without depending on the App Store or Google Play. As Jota says in the video, “Onlyfans has achieved what few digital platforms have achieved: convert the adult content that has traditionally been found on the Internet for free in a source of millionaire income.” The number impresses: 6,600 million dollars invoiced in 2023. But behind that figure there is a key business decision. Onlyfans has remained outside the large application stores. Because? Because entering there would imply deliver up to 30% of each payment to Apple or Google. As our partner explains, “if Onlyfans’s application worked through these stores, the company would have to distribute up to 50% of each payment between two intermediaries. ”The price of that decision: lower visibility. The benefit: total independence and protection of its economic model. Of course, not everything has been growth. In 2021, under pressure from banks, the platform announced the prohibition of explicit content. “The massive reaction of users and creators forced Onlyfans to back down,” Jota recalls. Since then, the company has reinforced verification controls, has diversified financial partners and has tried to reposition itself as a space for all kinds of creators. But can you do it? The brand remains mainly associated with adult content, which is an economic advantage, but also a reputational barrier. Although he has launched Onlyfans TV – a video platform without sexual content, designed for kitchen programs, interviews and training – and has begun to attract musicians, comedians or athletes, many creators continue Feeling the stigma weight. “Many have shown reluctance to link to the brand for fear of rejection of their sponsors,” says the video. Is this effort to renew? Can Onlyfans become a mainstream space like Patreon without losing your identity? We analyze it a little more detail In the new published video On the Xataka YouTube channel. It is a story that is worth following closely because few platforms have generated both debate, so many income and as much transformation like this. Images | Xataka In Xataka | The technological one that generates more money is not Apple or Nvidia or Amazon. It is a porn boutique: Onlyfans

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.