When Spotify launched its first Wrapped, it didn’t know what it was creating: a real monster

If companies have learned anything since the Internet has evolved into this strange algorithmic mass that sometimes escapes our control, it is that, if something creates a trend, it must be there. For a few days we can enjoy the latest Spotify Wrappedthe now classic annual review where we find data playfully designed to share … Read more

The real deal about festivals isn’t the music, it’s that you can’t bring your own food in. But that’s over

The sentence of Valencia Court against Madrid Salvaje It’s not just about snacks. It is an assault won by consumers in a larger war: that of maintaining cultural experiences without every moment being designed for the purchase and sale of services. A ray of hope in the battle between “leisure as a business” as opposed … Read more

Ryanair thought it could build loyalty with a subscription service. Until you’ve remembered what your real business is

“It has cost more money than it generates” With a brief note and the statements of Dara Brady, CMO of the company, Ryanair has confirmed the closure of Prime, the membership program that sought to retain its customers with advantages that have generated greater costs for the company than benefits. The subscription service of the … Read more

Images no longer mean that something was real. Welcome to the era of permanent visual doubt

There was a time, probably less than a year ago, when you saw a picture on the Internet and simply believed it. You didn’t stop to analyze it, or look for its context. You didn’t think “is it real?”, you simply processed it as information, and moved on. That moment will not return. We no … Read more

We have been talking about railguns for years without seeing their real damage. Japan just showed an image that says it all

Japan is going through one of the most crucial transformations in recent decades: that of its rearmament. It is its most aggressive defense policy since Second World Warand the Ministry of Defense justifies because we are in the “most severe and complex phase of the last 80 years.” And there is nothing that better exemplifies … Read more

The bloodiest scene in the history of cinema left its protagonist in shock. 50 years later we know it was real

Stephen King told that, for him, his Carrie It was like a pig taken to the slaughterhouse, and the blood of the animal reinforced the metaphor anticipating the massacre that would follow. Hence when the novel became a film, the most recognizable scene was the most visceral, organic and unpleasant of all. A gore moment … Read more

The enormous Mayrit tunnel boring machine on Metro L11 is already in Madrid. Now comes the real challenge: putting it together piece by piece

In Madrid there are already the pieces of one of the largest machines that will work in the city’s underground in the coming years. It is about Mayritthe EPB tunnel boring machine 98 meters long and 1,500 tons in weight whose transport started in Germany, continued along the Rhine to Rotterdam and continued by boat … Read more

“The real winners of the AI ​​race will be the electricians or plumbers”

The conversation about the future of work is taking an unexpected turn conditioned by the progressive incursion of AI into administrative positions, especially among the youngest who see the old promise of a prosperous job future after college. Influential voices in the development of AI, such as Mark Zuckerberg or Mark Chenthey are showing the … Read more

China’s “sorpasso” is now a real possibility

2025 has been a lost year for NASA. No rockets have exploded, no spacecraft have crashed, but political instability, lack of leadership and budget wars have decimated the morale and operational capacity of the US space agency. The most absurd thing of all? self-inflicted harm has had the opposite effect whom the United States government … Read more

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