NVIDIA

Nvidia and Samsung are the names of AI. Quietly, someone is eating up the server processor market

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Artificial intelligence is about to enter a new era. After plunder the internet and drink all human knowledgetraining is no longer the obsession of the big AI companies and the inference is about to take the baton. That inference will reach its climax with the explosion of AI agents and that implies a change in balance: GPUs will continue to be key, but CPUs will take on a greater role. Inference requires other types of resources other than training and that is why Nvidia is preparing with its platform Vera Rubinbut also the rest of the industry. Intel has already said that is moving its production lines towards the Xeon, the server processors, while ARM It is seeing green numbers because a few months ago it presented a powerful processor for AI. The one that is also seeing the ‘stonks’ grow is AMD. Although its name sounds less than that of Nvidia, AMD is very present in the AI ​​race. It has secured the best memory for its new platform, it has a GPU for training and also the processors EPYC for servers. These are precisely the ones that are giving you joy. AMD EPYCo record According to analysts Mercury Researchboth ARM and AMD have had a spectacular quarter. Both have continued to eat market share from Intel (which is why it seeks to respond) and, in the case of AMD, in the first quarter of this year they have reached a record 46.2% revenue share in x86 CPUs for servers and 30% of the CPU segment. Here are two numbers to keep in mind. The first is that AMD was already coming from a fairly comfortable position, with a 41.3% revenue share in servers in the last quarter of 2025. Thus, it seems that this growth to 46.2% is not too big, but the second number that must be taken into account is the one that allows us to see the company’s leap in this segment. It is estimated that the company It had only between 1% and 2% CPU share for servers in 2018. Since then, AMD has been doing things very well both in consumer computers with their Ryzen as in servers with its EPYC, which has allowed it to eat Intel’s share by leaps and bounds. And just as important as the quota are the company’s results, not because they interest us in terms of money, but because it gives us an idea (just like what is happening with Nvidia, SamsungSK Hynix or Micron) of how far we are from being able to see competitive prices again in the consumer market. Because it is estimated that this part of the business focused on data centers left 5.8 billion dollars in AMD, an increase of 57% year-on-year. It surpasses Intel (5.1 billion), being the first time this has happened in the data center sector and, in addition, AMD projects a growth of more than 70% year-on-year in the data center segment. In this particular battle, we have already commented that Intel is not sitting idle and has new processors for data centers, a great projection being the great american foundry and we will have to wait to see the efforts to reconvert their production lines to return to the Xeon. What is evident, according to estimates, is that the server processor market is experiencing an impressive increase due to this new generation of AI and is wait that goes beyond 30,000 million in 2025 up to 170 billion dollars by 2030. Landing this for us, the users, this implies one thing: if it was already expensive to build a PC due to RAM and SSDnow other components such as processors or motherboardswho are also reorienting the business. In Xataka | The US confesses its worst nightmare: if China invades Taiwan and controls TSMC, the US economy will collapse

China and Nvidia star in the “great technological divorce” of 2026. A bureaucratic hell that is erasing it from the market

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Talking about Nvidia is talking about artificial intelligence glue. The GPU giant has invested millions financing cocompanies like OpenAI or Anthropicbut along the way has not forgotten startups or to make purchases for strengthen your position in the market. The problem is that it is missing out on a potential $50 billion market: China. Because Nvidia is eager to enter China, but it is trapped between bureaucracy, the Trump Government, Xi Jinping’s Government, and the smuggling of its graphics cards. The great divorce. In a very short time, Nvidia has gone from dominating the Chinese GPU market for artificial intelligence to losing it completely. The restrictions of the Trump Administration and the intensification of the trade war between the powers left Nvidia out of the game. Either it would adapt its GPUs and create less capable versions of those it sold in the West or it would not be able to sell in China. For a time, Nvidia was selling the H20 to adapt to the new rules, but it is something that has taken its toll. As AI needs demanded more powerful GPUs and own chinese industry with Huawei, Cambricon and Moore Threads was developed, Nvidia was being left out of the game. Official quota. In the middle of last year, Nvidia CEO Jensen Huang pressed Donald Trump to see reason: it was better for Nvidia to be able to enter China both to make money and to slow the accelerated development of the domestic industry, one that Western restrictions had given wings to. In the end, the US gave in previous tariffs of 25% and one condition: all GPU orders from Chinese companies to Nvidia would be reviewed one by one. There is a problem: the US body in charge of reviewing these export licenses has decreased by 20% in recent months, which is causing delays of months when it comes to fulfilling an order. From when a Chinese company asks for Nvidia GPUs until they are given an answer, the ‘chinese dragons‘They have already released some product. The result? Huang points out that Nvidia has gone from being a leader in China to have a 0% quotapainting the situation as a true drama and pointing directly to the strategies of both China and, above all, the United States as the cause of his company falling into the offside of the large Asian market. Furthermore, it is China itself that encourages its companies to, to the extent possible, use Chinese hardware that they is developing at accelerated rates. “Official” fee. But the fact that Huang claims that his market share in China is 0% does not mean that there are no GPUs for AI in China because it seems that there are H100, H200 and even B200 due to something very simple: smuggling. Despite the proprietary technological solutions they are developing, it is evident that a large part of the AI ​​industry is built with Nvidia GPUs and that implies that the tools are very well optimized for them. There are several occasions in which Nvidia AI chip smuggling networks have been reported, with modest seizures on occasions (just tens of millions of dollars) and somewhat larger seizures on others (hundreds of millions in a few months). Chinese companies obtain these chips through indirect routes from Hong Kong and Singapore and, although Nvidia tries to trace the origin, the clandestine flow and opaque chains make the task complex. trapped. Someone is lining their pockets and that someone is not Nvidia. And the problem is that Huang’s pressure had an effect, but the solution they gave him is not as agile as the market needs. Returning to the issue of bureaucracythe United States Office of Industry and Security, which is responsible for reviewing these export licenses, reduced its workforce by 19% in 2024. Specifically, those who develop standards linked to the semiconductor industry and review licenses have decreased by 20%. The result is an average of 76 days to resolve export requests, something that is extending so far this year and which is disastrous news for both Nvidia and others deeply involved in the AI ​​segment, such as AMD. From China, things are not much better, since companies must make it very clear why they need Nvidia AI chips and cannot meet their objectives using national alternatives. Jensen, almost excluded. In any case, it is evident that Huang does not like to be missing the AI ​​party in China, in the same way that he is going to miss the new trip of Donald Trump and other executives to a summit between Trump and Xi Jingping that will be held between the 13th and 15th of this month. Or so it seemed. This is an event in which conversations will focus on agriculture and commercial aviation, so a priori Jensen didn’t have much in mind. But of course, alongside Trump are CEOs like Elon Musk, Cristiano Amon or Tim Cook, among others. And, although it seemed that he was not invited, as we see in South China Morning PostIn a message from Trump on his social network, it was confirmed that Huang will finally accompany him on the trip. In the end, it’s about money. Jensen Huang doesn’t want China to have the best chips because He wants to save those for the United States.but it is a very large market in which Nvidia can offer chips strategically: it makes money while making companies opt for its product instead of that of the Chinese companies themselves. In Xataka | Nvidia’s superpower is not having money, it is making everyone work for it: Foxconn is the latest to join

Corning has the solution to accelerate Nvidia chips even more

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There are good reasons why a company of Nvidia’s stature would want to collaborate with a company like Corning, specialists in manufacturing the glass that protects our mobile phones. Corning offers more products than your Gorilla Glassand that is precisely what Jensen Huang’s company is interested in. And it is that Nvidia is going to invest about 3.2 billion dollars at the glass manufacturer with the intention of multiplying the optical connectivity production capacity on US soil tenfold. What’s on the table. The financial scope of the agreement has been revealed in parts. It was initially announced that Nvidia would receive warrants (stock purchase rights) to acquire up to 15 million Corning shares at a price of $180 per share, representing a potential investment of up to $3.2 billion. Added to this is a pre-financed warrant for another additional 500 million. But the CEO of Nvidia confirmed on CNBC that the company has also made “a prepayment of several billion dollars” to finance the construction of the new factories, a figure that was not part of the initial official announcement and whose exact amount has not been made public either. Fiber optics are the thing. The data centers that power AI They house hundreds of thousands of GPUs that must communicate with each other continuously and at high speed. For decades, this communication has been carried out using copper cables, and in fact for short-distance connections within the rack (from the server to the switch), they are still used, but fiber optics end up being superior in everything, both in terms of speed, energy consumption and lower signal loss. Which Nvidia has in mind. The technical term at the center of this agreement is co-packaged optics, which refers to the integration of glass fiber directly into chip systems, progressively replacing copper cables. Inside Nvidia rack systems (such as the Vera Rubin) there are currently about 5,000 copper cables that could be replaced by Corning fiber optics. Already at last year’s GTC, Huang rated this technology “essential for the deployment of AI.” The company has been preparing the ground for months: in March invested $4 billion in Coherent and Lumentumtwo companies specializing in lasers and components that convert data between light and electrical signals, which then travel through Corning fiber cables. Who else is in the race. Nvidia is not the only one betting on this technology. Its competitors Broadcom and Marvell They have already launched similar productsand Intel also develops its own co-integrated optics solutions. For its part, Corning already had Meta as a reference client. In fact, Zuckerberg’s company announced an agreement of up to 6 billion dollars for Corning to expand its optical cables plant in Hickory, North Carolina. The alliance with Nvidia now adds three more facilities and multiplies the company’s optical connectivity manufacturing capacity in the United States by ten, in addition to increasing its fiber production by more than 50%. ““Made in America”. The agreement comes precisely at a time when the Trump administration is pushing to relocate technological supply chains that have been built for decades in Asia (Taiwan, China or Vietnam). Huang counted to CNBC that “it is an extraordinary opportunity to reinvest and revitalize American manufacturing for the first time in generations.” According to the CEO of NVIDIA, the tech sector would not be the only one to benefit, since the construction and operation of these data centers generates demand for electricians, construction workers, chip manufacturing operators and infrastructure specialists. “The skilled worker shortage and demand are incredibly high,” mentioned Huang in the middle. Converted company. Corning has become another of those companies that have seen their business benefit from the AI ​​boom. And the signature accumulates an increase of more than 300% in the last year, driven by its repositioning towards the AI ​​market and moving away from its best-known image as a manufacturer of glass for mobile screens. In Xataka | If the question is whether using ChatGPT or Claude in English is more efficient and saves tokens, the answer is: yes

The CEO of Nvidia believes that we are in a new industrial revolution where AI will not replace us: it will micromanage us

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Artificial intelligence has been available to users and companies for a few years now and we are at a point where they converge several ideas about AI and the future of work. There are several open fronts such as if AI will replace usif it will only be a tool or if, instead of freeing ourselves from the workload we carry, will add more to us. But the CEO of Nvidia, a Jensen Huang who has no trouble spilling his tongue, has another opinion. AI is going to micromanage us. Micromanager. A few days ago, Huang attended a talk at Stanford Business School. At these events, company CEOs usually leave motivational messages and talksbut I don’t know if in this case it would motivate someone who is looking for a job. During his panel, the Nvidia boss commented that, right now, “we are doing things faster, on a larger scale and we can think to do things we never imagined.” That part of the speech is fine, but he went on to note that “AI agents will harass you, micromanage you, and you will be busier than ever.” Like a good 1st century Roman baptisterywho wouldn’t like having an AI agent egging you on? Will create more jobs. Lately, Huang has chosen to blurt out headlines and vaguely elaborate. At the event, he also commented that these agents we have help us explore new avenues of work, do that work better and make it more profitable. He also addressed the great controversy, that of the supposed great replacement. On this, his opinion is that there will be some jobs that will be redundant because AI will be able to do the same as a human, but he considers that, in general, there will be humans with new jobs to adapt to. “I think we are going to create more jobs. There will be more people working at the end of this industrial revolution than at the beginning of it,” he says. Insecurity. It is curious that you compare it with the industrial revolution at a time when there is concern, above all, about the instability of the labor market. Huang ha commented that computer engineers are busier than ever and it makes sense, the problem is what happens next and what is happening with all those who are not dedicated to tasks strictly related to AI. In an article by Fortune published a few weeks ago, the issue of layoffs directly related to artificial intelligence was addressed. An example is Jerome Powell, president of the United States Federal Reserve, who warned that AI is quietly impacting the labor market as job creation is practically at zero. Another is that of Dario Amodei, CEO of Anthropic, who believes that “entry-level” jobs will be reduced by half in the next 18 months. And then Microsoft’s AI chief, Mustafa Suleyman, predicting that AI will cause many white-collar jobs to collapse in that same time frame. AND Meta is going to do without 8,000 employees as it transforms into an AI company. All this while, on short video networks there is a lot of content of young people saying that they have a university degree and are rejected at Target or McDonalds. The AGI has already arrived. Well no. HE esteem that, during 2025, some 55,000 people in the US will lose their jobs directly due to AI. It is only 4.5% of all layoffs, but a significant number that, if forecasts are met, will multiply by several figures over the coming months. For now, so far in 2026, esteem that technology companies have laid off 92,000 people, not all of them must be related to AI, but a scary number if we take into account that, during 2025, the total was 120,000 people. Just 28,000 less in just four months. But, beyond that, the prediction that an AI agent will not take our jobs, but rather will be a tiresome second boss, is not the only thing that Huang has commented recently without going much further. A few weeks ago, on Lex Fridman’s podcast, he already commented on things like that workers must be clear about the purpose of their work and that the tasks and tools they use to do it are related, but they are not the same. Also He commented that we had already arrived at the AGI (artificial general intelligence) giving an example that it has nothing to do with an AGI that, for now, remains theory. A black hole of money. Byan Catanzaro is the vice president of deep learning at Nvidia and has commented that AI currently costs more than human employees. “For my team, the cost of computing far exceeds that of employees.” It must be taken into account in this that AI is not an abstract entity: it is a huge investment in hardware, data centers and energy. According to the calculations According to Keith Lee, professor of AI and finance at the Swiss Institute of Artificial Intelligence, AI expenditures will be $5.2 trillion by 2030 in a conservative estimate and $7.9 trillion in a more aggressive one. But more interesting is what he comments about the fact that fixed subscriptions are not making money for companies because they do not cover operating costs. And that, at a time when companies like OpenAI and Anthropic should not take long to go public, is something to take into account because they will stop receiving millions from other private companies to have to respond to investors with their product and benefits. In Xataka | There are programmers from Meta and Microsoft competing to be the one who uses the most AI and wasting millions of dollars along the way

Europe is taking its technological independence so seriously that it is aiming for the most ambitious goal: NVIDIA

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Europe cannot continue to be the technological vassal of the United States. With that powerful message, the CEO of Mistral presented a few days ago a roadmap with which he considers that Europe can take the pulse in the technological race of artificial intelligence. The warning came just when several companies are defining the future of European technological sovereigntyand one of those companies is Euclyd. It is seeking 100 million euros, is backed by one of the ASML bosses and has a clear objective: to stop depending on NVIDIA. And it’s not the only one. Euclyd. We have already talked at length about ASML. Although when we talk about the technology industry we have names like Intel, TSMC, NVIDIA or Qualcomm more present, ASML is the Dutch company that manufactures the most advanced machines for manufacturing semiconductors. Without it, the technology industry would not be what it is to the point that China is investing everything in having its own ASML. Well, Bernardo Kastrup is the former director of ASML and, in 2024, he founded Euclyd. This startup is backed by former ASML CEO Peter Wennink, and, according to CNBCis looking for financing to raise the necessary capital to start mass manufacturing chips. 100 times more efficient than NVIDIA. In this new round of financing, Euclyd is seeking $100 million and the goal is to create inference chips for AI. These chips are designed so that the models use what they learned in the training phase and are optimized for high speed, low latency and, above all, much lower energy consumption than the training ones. And that is where the ambitions are maximum. Euclyd, based in Eindhoven, claims that its ‘Craftwerk’ chip system is 100 times more energy efficient for AI inference than NVIDIA’s Vera Rubin chips. This is very good, but the comparison is a bit bulky because Vera Rubin, which is the new generation from NVIDIA, is not a pure training or inference platform: it is optimized to do both. European movement. But hey, Euclyd is currently raising the money with an eye toward delivering inference chips to its first two customers by 2027. And it’s not the only one. There are others such as the British Olix, Optalysys and Tactile, the French Lago or the Dutch Axelera that have raised more than 800 million euros to date. That is from the private sphere, since Europe has the FAMES pilot program which has 830 million euros to finance this type of projects. It is an extremely modest amount if we take into account what is moving on the other side of the pond, but between financing chip companies, renewables and European data centersis a sign that the feeling that Europe must fend for itself is there. world movement. The interesting thing is that this does not respond only to Europe’s feeling of technological sovereignty. It goes further, pointing to the great whale of AI: NVIDIA. Whatever company we think of, surely part of its hardware – or all – belongs to NVIDIA. own Mistral reached a very juicy agreement with the company led by Jensen Huang to be able to acquire thousands of GPUs, but the industry is already seeing what happens when all the eggs are in the same basket. That is why NVIDIA has its potential greatest rivals among its clients. Goal, tesla either amazon They buy from NVIDIA, but at the same time they are developing their own chips. The Chinese giants want NVIDIA chips, but they also develop their alternatives with local companies. All of this is creating more shadowy companies such as Texas Instruments, Marvell or Broadcom to do business, since they are the ones those who turn to They do not want to depend so much on NVIDIA. Google. In fact, just as startups developing AI chips are appearing in Europe, in the United States an ecosystem of companies is developing that are raising billions of dollars. Two examples They are Cerebras Systems, which is valued at 23 billion or MatXfounded by former engineers from Google’s TPU development team. Google itself, whose TPUs are manufactured by Broadcomthis searching an agreement with Marvell to diversify its inference chip business. NVIDIA responds. There is a phrase that has always made me laugh, that of “you think the police are stupid”, and applies perfectly here. NVIDIA has also been realizing for some time that it must diversify and has stopped injecting obscene amounts of money to only a few companies to go on to support other smaller onesbut promising. This way you get clients in the curious circular AI financingas well as continuing to be the one who leads the segment. But in addition to investing in others, she invests in herself. In March, he invested 4 billion a photonics company to make optical interconnection systems for next-generation data centers. They are also investing more than 18,000 million in R&D and winning juicy contracts with both TSMC as with Samsungwho make the chips for the company’s AI platforms. In the end, if all markets have something in common, it is unbridled spending. Europe, China and the United States have embarked on a race in which there is no end in sight and that will perhaps have its greatest test when Anthropic and OpenAI go public this year. In Xataka | Europe thinks that it is the one who wants to become independent from US technology companies. It’s actually the other way around.

raise the rent of your NVIDIA

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GPU prices are through the roof. I’m not talking about AMD’s RX 9000 or NVIDIA’s RTX 5000, since those are for gamers. I am referring to the GPUs that, suddenly, They are the only ones that matter: GPUs for AI hyperscalers. The Big Tech of AI They have paralyzed the entire consumer market coppressing production of the few component manufacturers that exist in the segment and causing a brutal shortage. Good luck if you want to buy an SSD or RAM, but it is also impacting companies. Valve can’t release the Steam Machine and Apple just remove option from Mac Mini and Mac Studio with the largest amount of RAM. Simply put, either there isn’t one… or what there is is tremendously expensive. And the irony is that this situation is starting to impact the AI ​​business itself where some now have to pay to rent NVIDIA GPUs at almost double the price. It is the GPU as a service model. Sky-high prices for cloud GPUs Here we must differentiate between hyperscalers and AI companies that do not have their own facilities. Amazon, Microsoft, Meta, Tesla or Google, among others, are hyperscalers. They build gigantic data centers which they fill with tens of thousands of GPUs (which are usually from NVIDIA, since it is the one that dominates this market) to meet their needs. In them they carry out the training and inference tasks of their models, but some have turned to become service providers. Amazon Web Services, Google Cloud and Microsoft Azure They maintain a parallel business, that of huge NVIDIA GPU lessors. They buy huge lots of H100, H200 and A100 that they integrate into their infrastructure and simply rent their computing capacity to whoever is willing to pay the price. It’s like cloud gaming itself NVIDIA with GeForce Now: A company that has an interest in AI, but cannot build a data center, has the possibility of pay to rent that computing capacity to large tenants. So far so good because it is a win-win for all parties, but the problem comes when scarcity hits. On this playing field There are not only Google, Microsoft and Amazon. There are other companies more focused on the cloud GPU business, such as CoreWeavewhich a few months ago already increased rental prices by 20%. It coincided with the early stages of the RAM and SSD crisis. And the price increase was not the only change. From the previous year of permanence contract, the requirement increased to three years. In an article by business insider we can see more clearly the price of this demand exceeding supply. Carmen Li He is CEO of Silicon Data, an analysis firm, and has commented that NVIDIA’s veteran H100s have risen 20% in the last three months, from $2.20 per hour to $2.64. The B200 are along the same lines: from $4.40 per hour to $5.35. He problem comes with the H200, since rental price increases of 48% are being experienced here. From $2.75/hour a couple of months ago, they have gone to $4.08/hour. It’s almost double for the same product. because those who need it most want even more power for their latest models since so much money is being injected into this sector that more and more companies without data centers need more computing power for their products. The component manufacturers for these GPUs they can’t meet the excessive demand, which is causing Waiting times for new chips of between 36 and 52 weeks and, therefore, since there is not a GPU for everyone, cloud computing rental prices… increase. Between the big three and Meta more than 650,000 million will be spent in AI infrastructure this year and Carmen Li point that, since this demand for AI exceeds any expectation, not only is there not enough for everyone, but the old GPUs sold by hyperscalers When they renew equipment they depreciate very, very little.. In the second year of use of an H100, it can be sold for 85 cents. In the third year, for 84 cents. According to several voices in the sector, it is a tsunami that has already taken the consumer market by storm, but that with the rise of Agentic AI it will get worse. Because it is no longer just training and basic inference, but agents that execute several steps autonomously, consuming more computing capacity per request than traditional queries to a chatbot. Translation: that a market that some they point that should be stable is becoming something like electricity or energy, a roller coaster of prices that plays with the rules of the savage capitalism. In Xataka | Using Netflix in 2018 was much better than now: we have normalized degrading experiences

Amazon Web Services is such a profitable business that its CEO is already thinking about something more ambitious: competing with NVIDIA

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Andy Jassy is the CEO of Amazon and an advocate of artificial intelligence to the point that he expects AI to transform the company’s workforce in the coming years. It makes sense that he is the captain of a liner that has turned to the AI ​​business, since before succeeding Bezos, he came from leading Amazon Web Services. And in his last letter annual to shareholders, Jassy leaves several notes that give us clues about the future of the company. It plans to compete against NVIDIA and SpaceX. And they have 200 billion dollars to invest. The photo. The company is going like a rocket. amazon hill 2025 at 717,000 million dollars, exceeding by 12% the 638,000 million of the previous year. Operating income increased by 17% to 80,000 million and, for its part, AWS cloud business it also worked well, achieving 24% year-on-year in the last quarter. They have done so, according to Jassy, ​​without being able to meet the demands of some clients due to the current situation of the data centers, but even so, they are more than happy. Burning pasta. And those good vibes are going to reach Amazon to invest some 200,000 million dollars in the coming months. The CEO has commented that “they are not going to invest that amount in 2026 following a hunch,” also pointing out that they are not going to be conservative in their bets and that what they are looking for is to lead the artificial intelligence business. HE wait that 50,000 of those millions will end up in the pockets of an OpenAI that will need a boost after the NVIDIA “sit-in”he Sora’s closure and Disney’s withdrawal of investment. Those 200 billion will be concentrated on AI infrastructure, a bet on the future that can add pressure to margins in the short term, but from which they expect a lot.or when the business starts operating. For its part, OpenAI is going to invest 100 billion in AWS over the next eight years. The chickens that enter by those that leave, like almost everything in this AI market. business engine. What business? Well… the one with the chips. Amazon is one of the companies (like Goal, tesla or one’s own OpenAI) that buys from NVIDIA, but that also you are developing your own solution. There are three proper names: Graviton, Trainium and Nitro, training and inference chips (depending on the case) whose business is growing at triple digits year-on-year. Specifically Trainium, which is the chip used to train some of the company’s models, can “save tens of billions of dollars a year.” But it’s not just about saving money by having the chip made at home and do not depend on NVIDIA prices and market competition: it is about not depend on NVIDIA itself at all. The NVIDIA Garden. We have already explained on more than one occasion how NVIDIA is the engine of the artificial intelligence business. Not only do they have the hardware that powers the data centers of the main AI players, but they have the money to invest in both established companies and, above all, in the startups that can define the future of the sector. And Jassy aims, directly, to become a hardware rival, one that competes with NVIDIA, AMD and even with the reborn Intel. According to the CEO, if Amazon were to sell its chip on the open market, it could represent a market of about $50 billion annually, more than double its current chip market. It would still be well below some of its rivals, but it could sell its hardware in conjunction with its AWS software. It would be by selling that “complete AI package” where Amazon would be strong against its rivals. Amazon’s Starlink. Wanting to step on the hose of the strong hardware trio is not the only field in which Jassy wants to play. We already know that Bezos, founder of Amazon, has its space businessbut in parallel, the own Amazon is deploying its Kuiper project. It is its own constellation of satellites in low orbit for broadband Internet that aims to be direct competition to SpaceX and Elon Musk’s Starlink. The deployment began in 2025 with a modest 27 satellites, but this 2026 They want to launch another 3,200. In the end, as all mega-companies want, Amazon seeks to be ubiquitous and permeate absolutely every millimeter of the business. Now, although its capacity in AWS is indisputable, competing against NVIDIA is a big deal. Jensen Huang’s company is TSMC’s first customer -the great global factory-, has deployed very aggressively and intelligently in the AI ​​segment, creating a network that is difficult to replicate and, in addition, has ensured itself to be the main customer of Samsung and SK Hynixthe companies leading high bandwidth memory without which AI cannot take off. Image | Amazon (edited) In Xataka | If you think the internet was much better before AI, congratulations: they have created an extension for you

Big Tech has entrusted the keys to its kingdom to NVIDIA. Now they want the keys back

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NVIDIA is no longer a gaming graphics card company: NVIDIA is a ubiquitous company. That means it is the baby at the baptism, the bride at the wedding and the cement of the manufacturing industry. artificial intelligence. Your hardware is in the most powerful data centers on the planethis software controls everything and your money invest in any company that has something to say in AI. Big Tech (and everyone) is blindly trusting NVIDIA and has been given the keys to the house, but something is changing. And now they want the keys back to regain control. All the spotlights. Microsoft, Amazon, Google and Meta have bought hundreds of thousands of NVIDIA GPUs to shape your AI aspirations. At some point many began to develop their own hardware, but in the end NVIDIA’s was everywhere and was the one that gave the most guarantees, so they “gave up.” Apple, curiously, opted for Amazon. And not just the big ones. OpenAI, Anthropic, Mistral or xAI are purely AI companies that They bet very heavily on NVIDIA from the beginning. Its hardware is the one that leads the way, the one that Western and Chinese companies want and the one that has such a brutal demand that it has elevated the company as the best client of TSMC and Samsung. amd. But no one likes to have all their eggs in one basket, and those same names are moving. From a position of absolute dominance, in a short time we can move to another in which the hardware market is much more diversified. AMD is NVIDIA’s great historical rival in the PC gaming segment (and in consoles), but although they were out of the conversation for a few years, they have returned with force. They have the hardware and are moving to get the same memory that NVIDIA has (and Samsung wins more than anyone else) and contracts as juicy as the one they achieved recently with Meta. The big rival also has deep pockets and is committed to taking a piece of the AI ​​pie. The Chinese threat. On the other side of the world we have China. We have said on numerous occasions that China is on to other things when we talk about AI. If the West pursues the AGI (with questionable claims like it’s already here), to China doesn’t care exactly. They want fast chips that allow them to create accessible and monetizable models in the short term. But they also have Huawei, the company that has become the spearhead of the Chinese technology industry thanks to its collaboration with foundries such as SMIC is allowing, in an unthinkable way due to vetoes, can develop advanced chips. The development of cutting-edge chips still needs to be achieved, but Huawei already has more powerful inference chips than NVIDIA’s H20, according to them, and a supercluster for training. Taking back control. Because in that term, “inference”, is where the current key is. AI training is important because it is what allows the model to then have the data and have a wardrobe to pull from, but inference is the final layer, which processes the user’s request to provide a response. There is not so much raw power needed, and that is what almost all the companies mentioned above are taking advantage of. Amazon, Google or Meta have programs in which they are actively researching or developing chips proper for inference. OpenAI has signed an agreement with Broadcom to supply chips and xAI along with other companies Musk also has its own chips and they plan to open factories. And in China things are no different with Cambricon wanting to be a local alternative to NVIDIA and giants like Alibaba either ByteDance getting into chip design. Groq. Given this, do you think NVIDIA is standing still? Among their hardware proposals, they have Groq, an inference accelerator that is designed for, next to Vera Rubinprocess a large amount of data at enormous speed. Groq was an unknown in the world of AI – until NVIDIA licensed it – and specialized from the beginning in that: chips with minimal latency for inference. The key is in the architecture of its chips and it was a piece that was missing from the NVIDIA catalog and shows that, although the rest want the keys back, the one that already had them may have made a backup copy to continue being the reference. Because they may all be preparing their chips, but while they arrive, NVIDIA is already there and, in fact, with Groq it seeks to sneak into theThe $50 billion pie: China. Problem for NVIDIA. But of course, that’s part of the story. The other is that NVIDIA also has all its eggs in one basket: that of AI. In the middle of last year we already mentioned that six customers represent 85% of all NVIDIA revenue in the previous quarter. It is an absolute nonsense that shows that, if there is a shift in technology, a puncture of the bubble or a new player that arrives strongly, the situation for NVIDIA may not be so favorable. The question is whether a regime change can come and everything will be allowed to collapse like a house of cards. The uncomfortable thing is that an absurd amount of money is being invested and it’s not something that can escalate forever. In Xataka | Jensen Huang believes we have reached the “coming of the AI ​​wolf.” It is perfect for feeding a Tamagotchi

Huawei has been plotting a plan for six years and now they are ready to dethrone the undethroned: NVIDIA

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With the beginning of the technological war between the United States and China, Huawei was given a mission: to become the spearhead of Chinese technology companies. After a tough first few years that were like a pilgrimage through the desert, the Chinese company has come back strong. Not only has it regained leadership in China, but it has taken steps to become the lever of the industry. Yes a few days ago presented its supercomputernow it’s time for something more modest, but essential in the AI ​​career. An inference chip that, they claim, is more powerful than the NVIDIA alternative. Atlas 350. Within the framework of the Annual Partners Conference, the company has once again introduce the Atlas 350 platform (already advertisement at Huawei Connect 2025 last September). This is a card that uses the latest version of its processor Atlas 950PR and which, according to the company’s data, has an improvement in inference performance of 2.8 times compared to the competition. That competition It’s the H20 chip, a trimmed version which was the one that NVIDIA had permission to sell in China. It is a platform focused on rapid data movement, which makes it ideal for a high workload in tasks such as search recommendations, multimodal generation and use of large-scale language models. It is an accelerator, in short, a piece of hardware dedicated to a very specific task, and it is what it knows how to do well within a server. to the mess. To train AI, China has other weapons, some from Huawei itself, but this Atlas 350 is to meet that goal of the Chinese industry of making AI tools accessible and monetizable as soon as possible. In fact, at the event it was confirmed that there are already partners launching servers built with the Atlas 350 as its heart. And here is the real relevant data. Huawei is not just presenting things: it is presenting and announcing that it already has partners launching products with this new technology. Because the idea is that each new piece of hardware begins to be distributed and deployed as soon as possible among Chinese companies that are within the ambitious five-year plan for technological sovereignty. Essential. For months now, the company has been moving to position itself as the lever for the rest of the Chinese technology network with NPUs, dissipation hardware, standard cards for AI, motherboards and “other different forms of hardware to facilitate the development of customers and partners.” At the event, they highlighted that “although the first half of the era of artificial intelligence focused on computing power, the second will be defined by data.” And it is in that inference where Huawei wants provide all your infrastructure to become an indispensable piece of the ecosystem. Because China, within the great future plan, is fighting to become a power not only of the AI ​​that we know, but of the physical artificial intelligencerobots or 6G networksa field in which Huawei also leads. Enough? That’s the big question, and the answer may not depend as much on raw power as it does on the ecosystem. I’m not talking about the rich ecosystem that Huawei is building, but rather the ecosystem of tools. If everyone uses NVIDIA cards for training (in the inference we see that little by little everyone is waging war on their own), it is for them that the software and processes are optimized. And the most leading Chinese companies they want NVIDIA hardware to be on par with or surpass American rivals. This has been a soap opera with NVIDIA pressuring Trump to let it sell the H200s in China, achieving it after 25% tariff for those purchases and then China sending contradictory messages. On March 31 there will be a meeting in Beijing between Trump and Xi Jinping and it is expected that export controls – and the issue of NVIDIA – will be put on the table. And someone who is going to be watching that meeting carefully is Huawei. Because China is at a crossroads right now: it knows that Your companies order NVIDIA chipsbut at the same time the Government does not want them to leverage themselves using foreign technology that could leave them stranded again. Images | Huawei In Xataka | The looming bottleneck in AI is neither RAM nor gas: it’s that TSMC’s N3 node is absolutely saturated

Nvidia reacts to criticism of DLSS 5 from players and press

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Nvidia introduced DLSS 5 at GTC 2026 as its biggest graphics advancement since ray tracing. In a matter of hourstechnology became the biggest meme generator of the year and turned the entire gaming community against it. After the criticism, the CEO of Nvidia has come to justify the company’s decisions. Spoiler: the situation has not improved. Almost unanimous rejection. Nvidia presented DLSS 5 at GTC 2026 as an evolution that goes beyond upscaling traditional. The system analyzes the color and motion vectors of each frame and applies an AI model to generate photorealistic lighting and materials anchored to the game’s original 3D data. However, a good part of the community and professionals industry called DLSS 5 “AI slop.” The examples used by Nvidia as a demonstration have been the spearhead of these problems: Grace Ashcroft from ‘Resident Evil Requiem’ with more pronounced cheekbones, fuller lips and uniform skin, or characters from ‘Starfield’ who gain facial resolution but at the cost of aesthetic coherence… A fundamental error that came from assuming that “more photorealistic” is equivalent to “better”, when decades of video game design point in a direction that is, at the very least, complementary. Nvidia’s response. Jensen Huang responded to the controversy during a question session in GTC 2026 itself, in what was the CEO’s first public reaction to the general unrest. His words left no room for ambiguity: “Well, first of all, people are completely wrong.” Their technical argument was that, according to Huang, DLSS 5 combines developer-created geometry and textures with generative AI, leaving control in the hands of art teams. Developers can adjust the model to fit the intended art direction, rather than handing that process over entirely to AI. The manager insisted that It’s not about post-processing at the frame level.but rather generative control at the geometry level, what Nvidia calls “content-controlled generative AI”, adding generative capacity over the game’s existing geometry without altering artistic control. Huang added that studios can also explore stylized or non-photorealistic results depending on the type of game they want to build, and that players who don’t want to activate DLSS 5 they can just ignore it and continue with current scaling techniques. Bethesda supported that position. The study clarified that what was shown was a very preliminary version. Calculation errors. There were those who pointed out that the presentation of DLSS 5 in the middle of a keynote mostly dedicated to the cloud and enterprise AI, before an audience already extremely polarized with AI, turns Huang’s statements into ammunition that will be repeated until Nvidia manages to convincingly explain what DLSS 5 is and why gamers and developers need it. Comparisons have been read to Apple’s “Antennagate” (when the company’s response to criticism was perceived as arrogance): being right and communicating it poorly is like not being right. What’s behind. PC Gamer also points to a deeper debate: if it was previously possible to modify the graphical style of a game through adjustments or mods, hardware-assisted generative AI represents a shortcut controlled by large technology companies that could radically transform how artistic authorship is perceived in video games. It remains to be resolved whether when games arrive that have integrated DLSS 5 from the beginning and with a defined artistic direction they will change that perception. There it will be detected, without a doubt, who in this entire battle was really wrong. In Xataka | NVIDIA is going to spend $4 billion on photonics companies. He is preparing for what is coming

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