Does almost a year Juan Roig astonished everyone and everyone with a prediction that sounded almost like dystopian science fiction. In his opinion, shared the founder of Mercadona, ceramic hobs, ovens, extractor hoods and other culinary appliances have their days numbered in homes. “I said it and I maintain it: in the middle of the … Read more
After decades of debate Spain hasn’t decided yet Whether or not the tortilla should contain onion, what thousands and thousands of Spaniards do seem to be clear about is that the ideal is for someone else to cook it. More and more people prefer to go from peeling potatoes, heating oil and making their own … Read more
From ugly duckling to goose that lays the golden eggs. The white label revolution seems to find no ceiling in the retail Spanish. Until not so long ago, the brands associated with supermarkets carried a stigma in Spain compared to items from manufacturer brands clearly recognized by customers. It was not even strange for words … Read more
The usual thing at this time of year is that most family gatherings become a single topic: What to have for dinner on Christmas Eve? And on New Year’s Eve? Is the menu repeated from other years? Is the entire purchase completed or are there still issues pending? That was the usual. At least until, … Read more
Let Mercadona monopolize 30% of the supermarket business is no coincidence. The success of Juan Roig’s chain responds to a cocktail in which, among other issues, its bet on white labelsthe ready to eat dishes and geographic dispersion. Another key to that equation is your supplierswho are responsible for supplying you from cheeses or kebabs … Read more
The general overview. Mercadona has a turnover of 38.8 billion euros annually without being the cheapest supermarket in Spain. The slogan ‘Always Low Prices’ was left behind a long time ago because its focus became different. Their secret today is not in the price, but in constantly anticipating what their customers need. Now it wants … Read more
The long list of Spanish companies that grow in the heat of Mercadona adds a new name: Entrepinaresa company dedicated to the production of cheeses and dairy products that started 40 years ago in Valladolid and today manages centers spread throughout Galicia, Castilla and Madrid, in addition to generating employment for something more than 1,500 … Read more
Hotels, restaurants, agencies, guides… When you think about those who are making a fortune with the tourist boom In Spain, the mind goes directly to the hospitality industry and related businesses, such as holiday apartments. There are, however, other sectors in which the flow of visitors is felt with similar force, such as commerce or … Read more
The US Government has noticed a growing “cultural phenomenon” in Spain, one especially interesting for its exporting companies and which comes accompanied by millionaire turnover figures. What phenomenon is that? Mercadona. Literally. In your report Retail Foods Annualthe US Department of Agriculture dedicates special attention to Juan Roig’s company and slips that its weight in … Read more
The forecast was shocking. So much so that it generated a considerable stir. In spring, during the presentation of Mercadona’s annual report, Juan Roig predicted that in a matter of 25 years, kitchens will disappear from homes because people will eat outside the home or eat ready-to-eat dishes. That conviction (which Roig preaches since at … Read more
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