Mercadona

Mercadona and the rest of the supermarkets spend tons of paper on receipts that no one reads. Now they want to change it

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You go to the supermarket, you buy a couple of things (just enough for dinner), you go to the checkout, they give you the ticket, you put it in your pocket and you leave with the bag in the direction of the parking lot. Pure routine. Our daily bread. If the employer’s retail achieves its objective, there is one element of that scene, however, that will change radically. Which? That ticket that you will end up throwing away without even reading it. What has happened? Every year supermarkets print millions and millions of strips of paper in which in many cases only a handful of articles appear, so they end up in the garbage can without anyone having even looked at them. It is a waste, a waste of resources. For chains like Dia, Lidl or Mercadona, but also for the environment. So Asedas (Spanish Association of Distributors, Self-Service and Supermarkets) has had an idea: they want us to start printing receipts only when the customer requests it. What do they want? The news I advanced it on thursday theEconomist. Asedas has proposed to the Government that it slightly tweak the regulations that regulate tickets so that they are no longer printed systematically. That does not mean that they are no longer issued or that the customer no longer has a receipt that clarifies what they have purchased and how much they have been charged. The change would focus on support. The idea, clarifies Ignacio García, head of Asedas, is “that the ticket continues to be generated electronically for control purposes, but that it is printed on paper at the consumer’s request.” That is, the user can request the physical or digital ticket. Right now, remember theEconomistthe regulations provide that supers deliver the receipt in two ways: either in paper or digital format. What’s happening? Since not all clients are in favor of handing over their data (including email) to the chains, in the end they have no choice but to print it. Not only that. The employer’s data They show that many of the times we go to the supermarket we buy only a handful of items, so the receipts show small transactions, for low amounts that we do not even review. Result: those papers end up in the trash as they are printed. It is not even strange for the customer to reject them when the cashier offers them to them. Is it that serious? “Our companies have been confirming for years that, in about a third of operations, the ticket is abandoned at the checkout line,” confirm Garcia. It is not surprising if we take into account the data on the shopping basket managed by Asedas. According to their estimates, 30% of the operations registered in supermarkets respond to almost urgent visits, during which we take home at most four products and spend less than 10 euros. In 60% of cases, purchases involve between five and 25 products with average tickets of between 10 and 50 euros. Only the remaining 10% actually respond to large purchases. In practice, the fact that all operations end up reflected in a receipt means that the supers generate about 5 billion tickets that require the use of almost 4,500 tons of paper and a million-dollar expense. Is it important? Beyond the millions of receipts that are printed each year and the cost that this entails in tons of paper and euros, Asedas’ proposal is interesting for at least two reasons. To start with who throws it. Asedas presume to be “the first food distribution business organization in Spain” and cover 19,200 retail stores and 495 wholesalers. Between your partners Companies such as Mercadona, Lidl, Aldi or Dia appear. Another key is that its idea is in line with what is already done in other European countries. For example, in 2023 France said goodbye to the generation of tickets by default precisely because of the amount of paper it consumed. That doesn’t mean they no longer exist, but they must be requested. In the Netherlands, Switzerland and Sweden there have also been changes related to the generation of receipts. In Spain itself, some large chains they take time moving towards the digital ticket. Images | Xataka Mobile and Wikipedia In Xataka | There was a time not too long ago when the future of supermarkets seemed like Amazon Go. Now Amazon Go is dead

The hypermarket is quite mortally wounded in Spain. There is an absolute winner: the Mercadona model

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For years the plan was to take the car, go to the hypermarket on duty and spend a couple of hours walking through its aisles to collect everything we needed and a few other things that we could find because there was almost everything there. is passing away by leaps and bounds. From the boom of the hypermarket to its decline. It was the 90s when they became popular, but there has been a change in purchasing and consumption habits that were catalyzed by the pandemic. The 2025 data from the consulting firm NIQ (former Nielsen) collected by El País They speak of a share of 10.2% of total sales in Spain. And last year it grew by 1.2% unlike the previous year, where it fell by 2%. The problem, in addition to its small piece of the pie, is that the majority of food distribution channels in Spain grew more. The heirs of hyper. These Mercasa studies date from spring 2025 cited by The Economist where they reflect that supermarkets already concentrated 91.8% of the commercial surface in the state. And it is not the only one: the other alternative is proximity formats. It is true that the NIQ data shows that the medium supermarket (between 300 and 799 square meters) fell more than the hypermarket, but its share is four points higher. The small supermarket (less than 300 square meters) and the large supermarket (between 800 and 2,500 square meters) are the big winners: the former rose two tenths with a sales increase of 9.1% and the latter did the same by nine tenths to reach 57.1% of the market and 7.6% of turnover. Here there is an absolute winner: Mercadona, whose new openings exceed 1,500 square meters and which has also been transforming its 1,600 stores for years to replace the smaller ones. And its strategy is paying off: its share has risen to 29.5% in 2025 despite having 10 fewer stores. The Mercadona effect or how efficiency kills size. This change in trends opens a new battle for proximity: the growth is in the 1,500 square meter supermarket aka the Mercadona model or in the convenience store. Growing no longer means opening more centers, but rather having better centers: it pays more to close 10 stores because you have more efficient stores. On the other hand, last mile logistics is gaining weight: it is easier and more affordable to serve an online order with a network of small stores scattered throughout the urban center than from a distant hypermarket. In addition, the franchise format allows chains to expand their brand without assuming operating costs. The consumer has spoken. The NIQ consultancy reflects clearly this paradigm shift: purchase occasions per household have grown by 11% in 2025 and units per basket have decreased by 7.6%. In short: we buy more times but less quantity, a trend that benefits local stores and penalizes hypermarkets. Kantar’s reading points to factors such as smaller homes, a higher average age, an urban context that favors this type of purchase over American car culture. The chains are moving. The fact that the hypermarket is in decline, reducing its weight in the market, directly affects the operators that exploit this format, such as Carrefour and Alcampo, followed by Eroski and El Corte Inglés. In NIQ figures, the first lowered its share two tenths to 7.2%, the second fell from 3.1 to 2.9% and the Basque chain fell one tenth to 4.3% and El Corte Inglés did the same two tenths, to 1.6%. So they are adapting to this paradigm shift: In Xataka | Mercadona has understood that Spain no longer wants to make its potato tortillas. And he is making gold with it In Xataka | Years ago Mercadona decided to conquer the market with its white brands. And that is making gold for some companies Cover | Carrefour

Mercadona already sells 51% of all prepared dishes

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Does almost a year Juan Roig astonished everyone and everyone with a prediction that sounded almost like dystopian science fiction. In his opinion, shared the founder of Mercadona, ceramic hobs, ovens, extractor hoods and other culinary appliances have their days numbered in homes. “I said it and I maintain it: in the middle of the 21st century there will be no kitchens,” claimed. It is not that we are going to stop eating at home. We will simply arrive there with our already prepared dishes, stews, pastas, fish… that have previously been prepared in supermarkets. Sector data suggest that Roig was not wrong. Perhaps it is too early to know if the kitchens are mortally wounded, but one thing is clear: the prepared meals business is growing and Mercadona has been able to position itself in it. A percentage: 51.2%. That Mercadona has found the key to become the heavyweight in the sector is nothing new. The data may vary from one study to another, but in general they show that the Valencian company has managed to gain a market share of between 25 and 30%. The curious thing is that there is a niche in which its dominance is even greater: that of the distribution of prepared dishes. According to Algori data advanced by Food Retail In that segment its footprint reaches a surprising (and overwhelming) 51.2%. Getting perspective. The percentage is striking in itself, but it is even more curious when it is put into context and both the overall results of the company and that of its direct rivals are taken into account. Mercadona’s share in the prepared meals segment (54.2%) far exceeds that of the chain as a whole called “FMCG”the total of fast-moving consumer goods. Its footprint in that business niche is ‘only’ 36.9%. As for the rest of the chains, their weight in the cooked food business is much lower. The second best positioned is Grupo Carrefour, with 9.9%, followed by Lidl (8.1%) and (already quite a distance away) Consum (3.9%). Food Retail specifies that the data refers to the “modern distribution”the large-scale sales channel in stores such as supermarkets or hypermarkets. A growing sector…Beyond how each company is doing or the slice of the pie they are taking, Algori data They reflect that prepared dishes represent an increasingly juicy business. According to the consulting firm’s report, its sales have grown by 8.9% year-on-year, almost double that of the total FMCG (5.3%). The pace of purchase stands out above all, which gives us a clue of its growing success among households. While mass consumption as a whole has risen a discreet 0.8% in 2025, prepared food rose by 6.2%. …and it diversifies. In its analysis Algori also explores what we Spaniards buy when we go to Mercadona, Lidl, Carrefour stores… in search of already cooked dishes. And its conclusion is clear. Almost all branches of the business are growing. Meat-based dishes increased by around 18%, as did creams and gazpachos, which already represent 23% of all sales. Even though we Spaniards buy and cook less and less fishsupermarket menus based on this food also grew by 13%, even more than pasta and rice (10%), tortillas (10%) or pizzas (3%). The report does not clarify whether this data is related to the (increasingly common and diversified) supply of sushi and salmon pokés in supermarkets. “Ready to eat”. These data have little of mystery. As it has become clear This Christmas (and it is not something exclusive to the holidays), we Spaniards are less and less willing to spend hours in the kitchen. The reason? Cultural changes, lack of time, a restructuring of families and even changes in homessmaller and therefore with less space to cook. The industry itself dedicated to the preparation of dishes detected in 2024 an increase in demand of 6.6%, which left average consumption at almost 17.2 kg per person per year. Mercadona has been able to read that scenario and has been betting for years for a specific section of already prepared menus: “Ready to eat”. In 2024 the service was available in 1,260 of its premises. Goodbye cooking? The question that these data leave behind is… Was Roig right when he predicted that by the middle of this century kitchens will have lost ground in Spanish homes? Algori data certainly demonstrates a growing interest in ready-made dishes. Others however, such as a report published in 2025 in the academic journal TIJFGSshow that the majority of Spaniards (59%) still put on our apron daily. Images | Andalusian Government (Flickr) and Mercadona In Xataka | Years ago Mercadona decided to conquer the market with its white brands. And that is making gold for some companies

Spain is stopping making its potato tortillas at home. And that is why the Mercadona supplier is growing by 20%

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After decades of debate Spain hasn’t decided yet Whether or not the tortilla should contain onion, what thousands and thousands of Spaniards do seem to be clear about is that the ideal is for someone else to cook it. More and more people prefer to go from peeling potatoes, heating oil and making their own tortillas to buying them directly at the supermarket. And so is making gold to one of Mercadona’s allied companies, a Navarrese firm which in 2025 increased its turnover by 20% to reach almost 200 million euros and this year it hopes to make another growth spurt to reach 230. It is the financial data of a company in the food sector, but it also tells us a lot about the market and our consumer habits. Sincebollists V.S. concebollistas. It is not easy to classify the Spanish population into tight compartments, but there is something that does not fail: the majority of 49.4 million of people who live in this country can be defined as sincebollists either concebollistas depending on whether you prefer the potato omelette (one of the great emblems of the native cuisine) with or without onion. The curious thing is that both seem to increasingly opt to abandon the stove and buy ready-made tortillas. At least that’s what they suggest. the latest data from Grupo Elaborados Naturales, Mercadona supplier and one of the largest tortilla manufacturers in the country. One figure: 197 million. The company presume that since its founding in 2006, it has managed to achieve “a dizzying pace” of growth of between 15 and 40% annually. 2025 has not been an exception. His last balance shows that last year it had a turnover of 197 million, 20% more than the previous year. This year it hopes to maintain that pace with another growth of 16.7% that will allow it to reach a turnover of around 230 million. As? Basically with your offer of refrigerated and frozen tortillas, although in the HORECA channel (the professional hospitality industry) also works with processed potatoes and vegetables. 2026, big. To achieve this growth, the company has redoubled its industrial muscle. The firm has dedicated approximately 40 million euros to strengthening its facilities, expanding its factory in Funes (Navarra) by 20,000 square meters and equipping itself with 12 new lines which will allow it to double the production capacity in that plant: from 300,000 units per day to 600,000. The company assures that it will also generate hundreds of jobs. In total, the company has three factories: Funes, dedicated to the production of tortillas; that of Corella (Navarra), which combines the manufacture of tortillas with prepared refrigerated potato-based dishes; and Aguilar del Río Alhama (La Rioja), where 150 people work dedicated to cooking migas and ‘fifth range’ foods (ready to eat) with vegetables. Apart from the national market, the company exports to a dozen and a half countries. The (long) shadow of Mercadona. Beyond its production capacity, there is one fact about the company that draws attention: its weight in the sector. Elaborados Naturales has reached a market share in the ‘potato tortillas’ category of 56% in large national distribution. This enormous footprint is better understood when knowing a key fact about the Navarrese company: its alliance with Mercadona. The firm is a supplier to the Juan Roig chain, which has in turn expanded throughout the sector until it has gained a market share of between 25 and 30%a percentage that has been reinforced thanks to its good rhythm of growth. More than just a business balance sheet. The balance sheet of Elaborados Naturales is nothing more than that: the balance sheet of a company in the food industry. If it is interesting to read beyond the company’s offices, it is because it connects with other underlying trends that are clearly identifiable in both the industry and Spanish society. For example, the growing demand of prepared foods. The latest data from the Ministry of Agriculture and Food (MITECO) they talk to us of an increase in the consumption of prepared dishes of around 6% while that of fish, fruits and vegetables declines. Much of it Of that demand is also satisfied in supermarkets. Rain of millions. A good example is Mercadona, which has seen how its line of ready-to-eat dishes has been taking over a growing gap in that business niche. Its success (also supported by white label) is in turn boosting its extensive ecosystem of suppliers, including Elaborados. In fact, the tortilla manufacturer is just one of the many companies that have seen their turnover grow by close to 20% in recent years driven largely by the commercial expansion of the Valencian chain. Images | Kent Wang (Flickr) and Natural Prepared In Xataka | Years ago Mercadona decided to conquer the market with its white brands. And that is making gold for some companies

Three chains are devouring the supermarket business in Spain year after year: Mercadona, Lidl and Aldi

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From ugly duckling to goose that lays the golden eggs. The white label revolution seems to find no ceiling in the retail Spanish. Until not so long ago, the brands associated with supermarkets carried a stigma in Spain compared to items from manufacturer brands clearly recognized by customers. It was not even strange for words like “Estandado” to be used in a pejorative way. Buying white was synonymous with buying ‘poor quality’‘option B’. Not anymore. Spanish families are increasingly betting on white label. And that is making gold for some of the country’s big chains. What has happened? That the white label is experiencing his particular revolution in it retail Spanish. And that is still striking if you take into account that until not so long ago, firms like Hacendado or Auchan carried a certain stigma compared to their competitors, the brands associated with manufacturers. It’s nothing new. For a long time we have been confirming how the white label is driving some chains of “short assortment”supermarkets that are committed to offering customers a limited selection of items. That is, instead of including a dozen different brands of cookies (or other items) on their shelves, they offer only two or one, among which they include their own brand. Chain Market share in value Difference (PP) compared to the 2024 quota Mercadona 37.0% 0.9 Carrefour Group 12.3% -0.2 Lidl 8.0% 0.5 Day Group 4.7% 0.1 Consum Group 4.5% 0.0 Eroski Group 4.4% -0.1 Alcampo Group 3.6% -0.3 aldi 2.5% 0.4 Bon Preu Group 2.4% 0.0 You save 23% 0.1 Gadis Group 1.7% 0.0 Magnifying glass 1.1% -0.1 El Corte Inglés Group 1.0% -0.2 dinosol 0.9% 0.0 Froiz 0.8% 0.0 Alimerka 0.8% 0.0 Rest of Modern distribution 12.0% -1.1 Why is it news? Because the latest data from 2025 reveal that this strategy is driving some brands to catapult them to unprecedented market shares. This is suggested by at least one recent report from Algori on consumption prepared with data from the first ten months of the year. The study shows that at the end of October the three chains that were gaining the greatest market share (in terms of value) in Spain were Mercadona (0.9 percentage points), Lidl (0.5 pp) and Aldi (0.4). Between the three, they also held a market share of 47.5%, a share clearly led by Juan Roig’s company, which alone holds 37%. DIA and Ahorramás are also growing, while others like Carrefour, Alcampo or Eroski are stagnating or decreasing. Chain % of white label sales 2023 % of white label sales 2024 % of white label sales 2025 Lidl 79.7% 81.9% 80.7% Mercadona 72.9% 74.5% 77.8% aldi 68.8% 69.1% 74.5% Day 54.2% 56.3% 65.1% consumption 33% 35.9% 37.4% Carrefour 29.3% 31.4% 33.3% Eroski 25.6% 28.4% 31.2% Alcampo 21.5% 24.3% 23.8% Why is it important? Because Mercadona, Lidl and Aldi are not just any chains. They are precisely the ones that give the greatest prominence to their own brands. At least according to another recent study from Worldpannel by Numerator, which shows that if we talk about the weight of private labels in total sales, Lidl heads the list with 80.7%, followed by Mercadona (77.8%) and Aldi (74.5%). In summary: the chains that gained the greatest market share in 2025 were the ones that most clearly opted for their own products, a strategy that often arrives backed by aggressive price differentiation. elEconomista.es precise Furthermore, Mercadona, Lidl and Aldi have increased their market shares to record figures. Their 47.5% share is more than two percentage points higher than last year, when they accounted for a total of 45.2% of the market. Everything, they explain from Algori, while the entire sector experiences growth both in terms of volume and value. And what are the forecasts? The sector is optimistic. AECOC, the consumer association, states in one of its latest reports that 44% of companies expect to close 2025 with growth data above 5%. 28% expect to increase their activity, although to a lesser extent, and 11% expect to fall. They are led by Lidl and especially Mercadona, which has been expanding its market share until it approaches or even surpasses 30% thanks to a strategy based on white label, territorial dispersion and ready-made foods. Images | Wikipedia and Vitaly Gariev (Unsplash) In Xataka | Mercadona has found a vein to grow beyond its white label and prepared food: tourism

Cooking for an entire family on Christmas Eve is a dying tradition. And the explanation is in Mercadona

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The usual thing at this time of year is that most family gatherings become a single topic: What to have for dinner on Christmas Eve? And on New Year’s Eve? Is the menu repeated from other years? Is the entire purchase completed or are there still issues pending? That was the usual. At least until, in one country at a time less fond to cook and more to the already prepared foodanother question began to form: Why spend hours in the kitchen on the afternoons of December 24 (and 31) if we can order dinner to a restaurant, catering or the super trustworthy? It may seem like a simple anecdote, but it says a lot not only about Christmas but about how homes and our consumer habits are changing. An afternoon locked in the stove? That Christmas Eve and New Year’s Eve are special events, no one doubts it. Neither do they both basically revolve around the table. However, that is one thing and quite another that we are willing to spend hours locked in the kitchen to prepare appetizing dinners for a regiment of relatives, something not so strange just a few decades ago. In 2019 the German supermarket chain Aldi made a poll in which he asked the Spaniards the same thing: how much time we spend preparing Christmas lunches and dinners. Their conclusion was curious: although on average we dedicate 137 minutes to them, the vast majority of those interviewed (62%) aspire to cut that time between stoves, leaving it at 112 minutes at most. Who cooks then? Others. It’s that simple. It is not easy to measure the trend, but a Google search is enough to find articles from regional newspapers that talk about how more and more families order the main Christmas meals and dinners from restaurants, hotels or catering companies. It occurs in the Community of Madrid, Galicia, Aragon, Catalonia, Castile and León either Estremadurato cite a handful of examples of a trend that actually transcends communities. Not only that. In addition to families willing to pay to get rid of the burden of preparing dinners for 10, 12, 14… diners, we find companies willing to cover that growing market niche, some as relevant as Mercadona, the supermarket chain with higher quota of the country. Christmas Eve ‘made in Mercadona’? That’s how it is. Since the end of November, Juan Roig’s company has announced its ‘Ready to Eat’ oriented towards parties, a section that allows you to order canapés, stuffed chicken, suckling pig, lamb… in advance to be served during the nights of December 24 and 31. “Just heat and serve,” Mercadona boastswhich highlights how the service allows families to save time “without having to worry about the kitchen.” It makes complete sense if you take into account that the Valencian company has been betting for years precisely because of that line of business and Roig himself has publicly acknowledged who is convinced that in the middle of this century kitchens will disappear from Spanish homes. His prediction points in a clear direction: supermarkets will no longer be just the places where we shop, they will be the food references where we will buy dishes and even where we will consume them. Don’t we cook anymore? Not quite. We continue cooking, although it is true that we do it differently and less and less. He gave us a clue recently a study published in TIJGFS which leaves out a revealing piece of information: 59.1% of Spaniards We still cook practically every day, which means that most of us still use our ovens and vitro. The other side of that figure is that there is 40.9% who never cook or do it very rarely and that percentage has been growing in recent decades. The CIS has also confirmed that the majority of their respondents (46.5%) believe that home cooking is losing ground to fast food. If that were not interesting in itself, there are other indicators (from the food industry) that suggest changes in consumption: for example, we increasingly demand less fresh bread and fisha latter product that begins to associate to leisure outside the home. And what happens at Christmas? Beyond our general eating habits, Christmas has its own peculiarities. Christmas Eve and New Year’s Eve dinners are not ‘normal’ dinners. Firstly, because a higher degree of elaboration than normal is expected of them. Second, because it involves cooking for many more people than those who are part of the usual family nucleus: on December 24 and 31, cousins, in-laws, brothers-in-law, nephews sit at the table… Which ends up easily translating into groups of more than ten diners. Is that important? Yes, if we take into account that we increasingly live in smaller apartments and families are smallerwhich translates into a series of practical complications: How to cook for 12 people in a tiny kitchen with a two-burner vitro? Where to store so much food? Where the hell can you seat 12 or 14 people in a room where there is furniture for one couple, who is the one who really eats in that house the rest of the year? It was done until now, right? Yes. But times change. And that is something that is easily observed when going out into the street. looking at statistics. The fact that there are more and more single-person households or households made up of two people and fewer than three, four or more members means that there are fewer people accustomed to cooking for groups. We are also less willing to spend hours in the kitchen, as stated in 2019 Aldi and confirm the boom of ‘Tardebuena’ and ‘Tardevieja’. We enjoy the afternoon more the 24th and 31st because we spend less time between pots. There is another factor and it is economic. In restaurants and catering establishments there are different rates, but they usually guarantee two things: fixed prices and menus and guaranteed product. Nothing about being surprised that the kilo of lamb has … Read more

Mercadona has bought the company that has been supplying pallets and boxes for decades. And there is a very simple reason

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Let Mercadona monopolize 30% of the supermarket business is no coincidence. The success of Juan Roig’s chain responds to a cocktail in which, among other issues, its bet on white labelsthe ready to eat dishes and geographic dispersion. Another key to that equation is your supplierswho are responsible for supplying you from cheeses or kebabs to services. Now the chain has decided take the reins from one of those external firms, Logifruitthe same one that has been supplying it with boxes and pallets for decades. There is a word that explains it: logistics. What has happened? That Mercadona has decided to take over the Valencian company Logifruitone of the key suppliers of its logistics, since it supplies it with the boxes and pallets it uses to transport goods. It has been the Valencian chain itself that has been in charge to announce the acquisition, although without revealing the amount or the dates. In your statement Juan Roig’s company simply emphasizes the importance of the purchase for its internal operations and advances an important piece of information: the 1,600 Logifruit employees will join Mercadona’s team directly. What is Logifruit? A crucial piece in the functioning of the Valencian chain. The company was founded in 1996, has 16 logistics platforms and manages more than 18 million of boxes, boxes and reusable pallets designed for the transport of goods. Its network of facilities is spread across a good part of the peninsula, with 14 nodes distributed throughout Spain and two others in Portugal. Is it just another supplier? No. And not only because your rental model of reusable packaging has earned it a strategic role in Mercadona’s structure. Unlike other suppliers of Juan Roig’s company, which maintain extra business avenues (even if they are minority), the history and work of Logifruit is closely linked to that of the supermarket chain. The company itself explains on his website which started in 1996 as a “logistics operator to provide service to Mercadona’s fruit and vegetable suppliers.” Almost 30 years later, that link remains key for both companies. Why’s that? By defining your “interest groups” in the sustainability report 2023, Logifruit identifies the five major actors that shape its business: the workforce, the companies that supply materials, machinery and services, society as a whole, capital and customers. And among the latter he specifically cites two: Mercadona and its suppliers. In fact, although Logifruit talks on its website about “more than 1,095 clients”that ecosystem seems to basically pivot around Roig’s chain. The diary Five Days assures that, in its latest financial report, the box and pallet company recognizes that it did not have “other clients outside of the pool of services established for Mercadona and its suppliers”. At least by the end of 2024. Do we know anything more about the company? Yes. And it helps to better understand the movement that Mercadona has just made. Last year Logifruit invoiced around 164 million of euros (7% more) and obtained a net profit of 5.2 million. Its assets amount to 22.3 million and its liabilities include debts with financial entities, although most of them mature in the long term. The other piece of information that helps understand Roig’s movement is that in 2024 the company rented packaging worth 54 million euros to Mercadona and its suppliers, according to the documentation consulted by Five Days. What does Mercadona say? That the purchase will help it achieve two of its “objectives”: “unify all its logistics processes” and “continue consolidating the efficiency and sustainability of its distribution network.” “The agreement, pending approval by the Competition agencies and the corresponding administrative authorizations usual in this type of operations, will allow Mercadona to capture important synergies and further optimize its resources,” the Valencian firm stands outwhich hopes to “strengthen” its assembly line. And Logifruit? Logifruit also highlights the historical link between both companies. “When we began our collaboration with Mercadona, in 1996, we took on the challenge of offering a service that met their needs and gave them competitive advantages. Three decades later, I am proud to be able to say that Logifruit has overcome that challenge,” celebrates its president. In its financial report the company itself recognized that it would be “complicated” for Mercadona to find a substitute capable of supplying boxes and pallets in the short term and that this operation would also require a high investment. Is it something exceptional? Yes. And no. In addition to his commitment to the white label, the prepared food and geographical dispersion, Mercadona’s commercial success relies heavily on its network of suppliers. Although it is not common, this is not the first time that he has decided to integrate into his structure one of those companies that help him articulate his business. It already happened in 2010 with the Caladero packaged fish company, although years later he sold it to Profand. Images | Logifruit 1 and 2 and Andalusian Government (Flickr) In Xataka | Mercadona has grown so much in Spain that for the US it is no longer just a supermarket chain: it is a “cultural phenomenon”

Mercadona invests heavily in AI. And it has an advantage built over 40 years

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The general overview. Mercadona has a turnover of 38.8 billion euros annually without being the cheapest supermarket in Spain. The slogan ‘Always Low Prices’ was left behind a long time ago because its focus became different. Their secret today is not in the price, but in constantly anticipating what their customers need. Now it wants to scale that capability with AI. Why is it important. Sergio Pajares, the company’s Director of Technology, sums it up bluntly in statements to The Spanish: The company does not seek to have AI for the sake of having it, but rather to develop “the best AI to sell lettuce.” A way to make it clear that they do not want a simple technological showcase, but rather tools that solve tangible problems of daily business. The context. Mercadona has been optimizing its supply chain for forty years and accumulating knowledge about what works in its stores and logistics blocks. That advantage built year after year is what now powers its AI models. It is not about integrating any API and bragging about innovation, but about training systems that understand the internal reality of the company. In detail. The company has developed an AI tool applied to product master data, the heart of its system. Automate the generation of information when new assortment arrives. And it detects inconsistencies that could break the chain: from label errors to coding mismatches. Pajares defends that therein lies the competitive difference: “There are very advanced models to program applications, but none natively understands how software is developed within a specific company.” The key is that the AI ​​knows and interprets Mercadona’s own context, in this case. Between the lines. The strategy has two speeds. For business processes, such as planning employee vacations that do not compromise operational continuity, the company trains its own models. For more standard tasks, such as automatically recognizing supplier invoices, use off-the-shelf generative AI, while maintaining flexibility to switch suppliers when appropriate. Yes, but. Mercadona does not want technological disorder. It has defined an internal strategy that standardizes developments, guarantees common practices in quality and security, and prevents each team from creating its own isolated solutions. “AI cannot grow in a disorderly manner,” insists Pajares. This last point is key: in many companies, AI has been assumed as an engine that each team executes independentlyoften with different tools between teams, complements disconnected from each other. Mercadona seeks that cohesion between departments. The background. Pajares is clear: it is not about having the best algorithm in the world, but about knowing where to apply it. “In technology we tend to fall in love with the algorithm; in real life, intelligence lies in knowing where to apply it,” according to The Spanish. Mercadona’s bet is to predict demand with more precision than anyone else. Four decades of data on purchasing behavior, product rotation and logistics efficiency are your moat particular. And AI amplifies that advantage. In Xataka | Mercadona grows, but the “shopkeeper” model is dead: Spain has lost 142,000 businesses in 10 years Featured image | Mercadona

A cheese giant is slowly taking shape in Spain thanks to a key ally: Mercadona

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The long list of Spanish companies that grow in the heat of Mercadona adds a new name: Entrepinaresa company dedicated to the production of cheeses and dairy products that started 40 years ago in Valladolid and today manages centers spread throughout Galicia, Castilla and Madrid, in addition to generating employment for something more than 1,500 people. Although the signature presume to be “the largest cheese manufacturer”since more than 20 years has a key alliance with Mercadona. And that is helping it expand. Why is it news? Because their 2024 accounts have just been released, a year during which Entrepinares managed to skyrocket both its turnover and its profits. The first section rose to the 665 million euros8% more than in 2023. As for the second, EBIDTA (earnings before taxes) reached 64 million, which represents an increase of 16%. Both indicators are partly explained by an increase in production: in 2024, 100 million kilos of cheese came out of the Entrepinares factories (8.3% more than in 2023) and around 35 million kilos of dairy products. In addition to being the main supplier of Mercadona cheeses, the company saw how it was reinforced its foreign activity, with exports to more than 50 countries. Is there more data? Yes. We know that the company dedicated 41 million to investments in search of greater efficiency, which raises the mobilization of resources for that purpose above the 140 million in the last four years. Thanks to this commitment, it has managed to gain a prominent place in the sector at a national level. In fact it leads the sectoral ranking of cheese manufacturers (at least based on turnover volume) prepared by elEconomista. Regarding staff and internal resources, the firm has more than 1,500 workers, collaborates stably with more than 700 farms and a large score of cooperatives and manages four production centers spread across Valladolid, Fuenlabrada, Villalba and Los Yébenes. Added to these are a logistics and packaging center in Valladolid and two other plants specialized in whey treatment located in Castrogonzalo (Zamora) and Vilalba (Lugo). Why is it important? Because of the data itself and its context. Entrepinares is not the only Mercadona supplier that has grown in recent years coinciding with the expansion of the Valencian chain, which has managed to strengthen its position in the market with a business share that It is already on its way to 30%. One of the clearest examples is that of the group Martinez Familywhich integrates several business lines and operates as a strategic supplier to Mercadona. It was recently revealed that the company will invest around 150 million euros between this and the next year to reinforce its Traditional Dishes facilities and keep up with Mercadona. Months before it had emerged that last year its billing increased by about 8% and its net profit 16%. Are there more cases? Yes. Another Mercadona supplier that has managed to grow is Ozturk Quebapa firm based in Toleado specialized in the production of kebabs and meat products that has been supplying the Juan Roig chain for years. Last year it invoiced around 63.8 million euros and this year it hopes to exceed 75. For now, in the first semester it reached 37.8 million. Its expansion is prior to the agreement with Juan Roig’s company and the firm exports to other nations, but Ozturk recognizes that “with Mercadona everything changes.” Mercadona’s leverage is also serving Sefood Group. Its subsidiary Leroy Processing Spain hoped in the spring to close this year with a turnover of 160 million euros30% more than last year. The company has been dedicated to the production of Japanese food for a few years and has managed to make Mercadona one of its main clients. The Roig chain also has among its suppliers: Profand and Panamar, Tarradellas House and Summer. Images | Entrepinares e iStock In Xataka | Mercadona has found a vein to grow beyond its white label and prepared food: tourism

Mercadona has found a vein to grow beyond its white label and prepared food: tourism

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Hotels, restaurants, agencies, guides… When you think about those who are making a fortune with the tourist boom In Spain, the mind goes directly to the hospitality industry and related businesses, such as holiday apartments. There are, however, other sectors in which the flow of visitors is felt with similar force, such as commerce or food. They show it with astonishing clarity the data from one of the firms most relevant of the retail national, Mercadona. In their stores, tourists represent such an important business niche that this year they will leave 1.8 billion of euros and will account for 4.5% of gross sales. One figure: 126.3 billion. That tourism is a huge business is nothing new. The INE estimates that last year the accumulated spending of foreign visitors in Spain was close to 126.3 billion euros16.1% more than in 2023. And everything indicates that this progression will be maintained in 2025. First, because the flow of travelers keeps growing at a good pace. Second, because this greater influx comes accompanied by an increase of spending: between January and October of this year alone, tourists spent around 118.6 billion eurosa figure that takes into account international tourism. A percentage: 4.5%. The increase in tourists is felt in vacation rentals, restaurants, hotels… and the accounts of one of the large Spanish retail chains, Mercadona. Yesterday Expansion public an article which shows how the footprint of foreign visitors in the Valencian chain has not stopped growing in recent years, both in net terms (millions invoiced) and in the weight that these incomes have in the company’s accounts. If in 2021 Juan Roig’s chain earned 750 million euros thanks to sales to tourists, which represented 2.7% of gross income that year, in 2025 the picture is very different. If Mercadona’s forecasts are met, 2025 will close with a sales volume to tourists of 1.8 billion euros, which will increase its contribution to the company’s total gross turnover to 4.5%. The data They are calculated thanks to purchases paid with foreign cards and are interesting because they show a sustained progression during the five-year period. One year: 2021. The last five years have been anything but boring in the tourism sector, which has gone from suffering the hangover of the pandemic to achieving record results. The INE tables show that in 2021 Spain received 31.2 million foreign tourists, 71.6 in 2022, 85.2 in 2023 and 93.7 in 2024. This year in October it already exceeded the 85 million. This rise has been even an increase in tourist spending: 34.9 billion in 2021 to 126,100 in 2024. All this data seems to have been clearly reflected in Mercadona’s accounts. According to the information to which you have had access ExpansionIn 2021, tourists left 750 million in the chain’s stores, which represented 2.7% of its total gross income. In 2022 these values ​​were already at 1,060 and 3.4%, respectively; In 2023 they amounted to 1,340 and 3.8% and in 2024 they reached 1,550 and 4%. If the forecasts are right, this year will close with sales to tourists worth 1.8 billion euros, 4.5% of gross sales. One question: Was it expected? Yes. And not only because of the increase in tourism, which translates into a greater number of potential foreign buyers. The supermarket employers’ association, AEDAS, calculate that in the most touristy areas these represent around 18% of the total consumers. And if Mercadona stands out for something, it is for its extensive presence in Spanish territory, with more than 1,600 stores spread throughout Spain and a wide presence in the Valencian Community. In fact, at a general level it is estimated that its market share in the sector it’s already around 30% (a high percentage that even exceeds some regions), far above the rest of its competitors. Images | Pedro López (Flickr) and Mercadona Via | Expansion In Xataka | Action supermarkets have gone from being unknown to conquering half of Europe. In Spain they will not have it easy

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