market

The one to get its new chip for AI with the Nvidia market in China

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Until just a few months ago Nvidia monopolized some more than 90% of the Chinese chip market for artificial intelligence (AI), but after the entry into force of the last US sanctions package its leadership with all probability is being committed. The Chinese government is allocating a lot of resources to the development of Your own lithography teamswhich are those used to manufacture integrated circuits, and also to the tuning of their own Vanguard chips for artificial intelligence. As we told you last week, the US Department of Commerce It has imposed restrictions to the export to China of The H20 GPUand this in practice means that this chip presumably will not reach the Chinese clients of Nvidia. The company led by Jensen Huang is already paying it. His shares have fallen 6% and Nvidia has announced that this prohibition will cause a hole in its accounts of 5.5 billion dollars due to the commitments linked to the H20 GPU that the reserves of this chip had already acquired that it will finally not be satisfied. Huawei’s Ascend 920 GPU is ready to occupy the hole left by the H20 chip Some of the Chinese companies that have bought large amounts from the H20 Chip to NVIDIA and who presumably planned to continue doing them are Tencent, Alibaba or Bytedonce. The interesting thing is that this situation puts Huawei in a tray the opportunity to increase its market share in its own market taking advantage of the fact that US government prohibitions are weakening Nvidia’s position. However, this Chinese company is doing very well in this market because invoices annually about 7,000 million dollars Only in China. Huawei invoices about 7,000 million dollars only in China Huawei has lists its own GPU for iathe chips ascend AI, for more than five years. During this period of time it has been refining them and increasing their abilities with the purpose of matching or even overcome performance of the chips A100 and H100 of Nvidia. According to some analystslike those of the Chinese company Ifly Tek, the gross power of its GPU equals that of the Nvidia chips, but they are still one step behind if we stick to its performance in a real -use scenario. In any case, Huawei was prepared to react to the regulation that prevents Nvidia from delivering its most successful GPU (in China) to its Chinese clients. And it is that only one day after the US Department of Commerce formalized its latest sanctions He has presented his GPU Ascend 920a chip for AI that is clearly intended to occupy in the Chinese market the gaps that the NVIDIA H20 GPU is going to leave. The GPU Ascend 920 will begin to be manufactured on a large scale during the second half of 2025 using 6 Nm integration technology that presumably have developed side with huawei elbow and SMIC. The characteristics of this lithographic node have not yet been officially confirmed, but it will probably use the technique known as Multiple patterningwhich is the same one that SMIC is using 7 Nm chips. In addition, the GPU Ascend 920 will reach a 4 TB/s transfer speed for the memory subsystem thanks to the use of HBM3 chips. Image | Huawei More information | Digitimes Asia In Xataka | The Nvidia pulse and US administration becomes more virulent. The B20 GPUs for danger

This sound bar is one of the most compact in the market. It is from Samsung and has NFC and Bluetooth

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A sound bar It is the complement necessary for your TV if you want to set up a home cinema. In the market there are endless models, but if you want a compact, this Samsung HW-C400/ZF It is one of the thinnest you will find, so you will have no problem for fitting under your TV. Samsung Sound bar HW -C400/ZF – Integrated Subwoofer * Some price may have changed from the last review A cheap sound bar that connects without cables This sound bar has a height of Only 6.65 cmso, as we have said, it fits under any TV without any problem. It is a sound bar of 2.0 channels And it comes with a remote control with which you can control all the devices with which the matches. It has NFC connection technologythanks to which you will be able to share your favorite music with just one touch. It also incorporates Bluetooth connectivityso you can connect it to TV (and other devices) without cables. In addition, it incorporates 3.5 mm jack outlet and a USB port. Another of his Bazas is the Night mode that incorporates. This is perfect if you have children, since the sound of the TVsince when you activate it, the volume is reduced by half automatically and the bass are limited. You may also be interested in these other sound bars LG S40T – Smart Sound Bar, 300W, 2.1 channels * Some price may have changed from the last review HS2000 HS2000 – Sound bar 2.1, 240W * Some price may have changed from the last review Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Images | Samsung In Xataka | Better sound bars in quality Price: which to buy and seven recommended models from 140 euros In Xataka | Mega-guide to ride a home cinema: projector, screen, sound system and more

In times of fall in stock market, a luxury investment has become a “shelter”: bags

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In times of financial uncertainty, generalized falls In stock markets around the world and the dollar losing credibility as a reference currency, investors seek refuge values ​​to protect their assets. The gold It used to be the safeguard In times of crisis, but a new trend has gained strength in recent years: the Investment in luxury articlesespecially exclusive bags such as Hermès Birkin. Get out of the bag to get into the bag. The attractiveness of these high -end bags signed by Hermes, Louis Vuitton Or Chanel not only resides in its exclusivity and status, but also surprise by their profitability. While actions and gold experience ups and downs, Birkin bags have demonstrated a constant revaluation of their value in the second -hand market. During periods of financial volatilityluxury bags, and in particular Hermès Birkin, has positioned itself as an asset of investment at levels of artthe high -end watches or the Classic luxury cars. According to the report of Art Market Researchin the last two decades, luxury bags have gone from being an accessory to what is now “the only category of collecting women centered.” Scarcity marketing. This investment model is sustained thanks to something as basic as the law of supply and demand. Hermès, like most luxury brands, applies a deliberate scarcity strategy with a very limited production of their pieces in which, curiously, It is the brand who chooses What products sell to your customers. The high demand for these articles causes waiting lists among their clients that can reach six years. The perception of exclusivity increases the desire for the product, which causes automatically revalue in the second -hand market when leaving the store. This is a phenomenon quite common In markets. For example, we live it after launch of the Sony PS5when these consoles arrived with counts to stores and doubled their price in the second -hand market or, at another level, with The Purosangue Ferrari. More Birkin, less gold. The Birkin de Hermès, is considered one of the best investments in the world of luxury, even surpassing traditional assets such as art or gold in terms of profitability and stability. A 2020 study Prepared by Credit Suisse and Deloitte, he revealed that the value of the Birkin increased 38% on average that year, far exceeding the performance of the S&P 500, which grew 16.3% in the same period. A study Baghunter compared the value of Hermès’ bags with respect to the S&P 500 and gold since 1995. The results showed that the financial behavior of the Birkin was much more stable and profitable than the stock market index and the value of gold, with a less volatile market and greater interannual returns. While the S&P 500 offered an average annual return of 8.65%and gold just 1.9%, the Birkin registered an average annual increase of 14.2%. A second -hand birkin: from 9,000 to $ 200,000. As with the market of the Collection luxury watchesthe high demand for certain editions of Birkin has generated spectacular revaluation. A Birkin de Hermès costs between $ 9,000 and $ 12,000, but can reach prices of up to $ 200,000 In auctions or specialized platformsdepending on its rarity, state and materials. In 2015, a pink crocodile skin birkin was sold by a record of $ 223,000, consolidating the reputation of these bags as high performance investments. The most expensive birkin ever auctioned was a Birkin 30 Himalayas with diamonds, than It reached a price of $ 450,000 in 2014. The Chinese offensive: the true value of the Birkin. In a context of commercial warfare like the current one, the boom of the Birkin as an investment has not been exempt from controversy. After the imposition of tariffs by the Trump administration, Chinese influencers networks They have started a campaign To demystify the value of these bags. During the last days, Tiktok and X They have filled with videos of these Chinese influencers directing directly to the customers of these brands by analyzing the manufacturing costs in China. The message indicates the manufacturing price of a Birkin of Hermès around $ 1,400, while luxury brands sell their bags for a price up to ten times higher than its real cost, feeding the perception that there is a speculative bubble around these luxury items. In Xataka | A rare 900,000 clock has marked the end of moderation in goal: Mark Zuckerberg and his fondness for expensive watches In Xataka | Nicolas Puech: Hermès’s Swiss Millionaire who wants to leave a gardener with Spanish ties as the only heir Image | Hermes

The Big Tech are collapsing in the stock market. The question is which one that can best survive tariffs

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Since 2025 began, goal has lost 14.6% of its stock market value. It is just an example, because Nvidia already lost already 30% and Apple, the most affected by tariffs, has lost 33% of its market capitalization. In view of the situation, a thing is clear: all technological ones are falling. The question is whether any of them can better survive this debacle. A quarter to oblivion. The re -election of Donald Trump as president of the United States seemed to sit very well to technological companies. However, the decision to initiate a global commercial war has made the panorama change radically, and in these first months of the year the balance has been very negative for large technology companies. Apple, the one that goes worse stop. The situation was already bad, but yesterday USA announced some 104% tariffs for Chinese importsand that had an immediate impact on a particular company: Apple ceased to be the company with the greatest market capitalization in the world. Right now it is very close to Microsoft, which occupies the first place, but the markets of the market and the measures that the different countries are taking pose a future with a lot of movement in those market capitalizations. The “Seven-Ya-No-Tan-Magnifices”. Apple, Microsoft, Amazon, Alphabet, Meta, Nvidia, and Tesla are the prestigious members of the group known as the “Magnificent seven.” These seven great technology are among the 10 most valuable in the world, but all of them have been especially affected by tariffs. However, there are better prepared than others to face this crisis. The hardware penalizes. One of the first side effects of tariffs will be the increase in production costs. This especially affects companies that have a strong manufacturing component of hardware devices. That is one Great disadvantage for Applewhich also manufactures in Asian countries in which tariffs are especially high. It is not the only one with that handicap: nvidia – which It depends on TSMC In Taiwan for much of the production of its GPUS— or Tesla —With China and Mexico as manufacturing partners – they will also be especially impacted in this section. And logistics chains. These tariffs are also an obstacle to the logistics chains of these companies. Geopolitical tensions could exacerbate these conflicts, producing delays in production or supply of materials and components. Apple is again a perfect example of this logistics complexity: globalization came from pearls, but this new situation does not favor its strategy. Amazon is another problematic case for its gigantic commercial network of physical products, many of which are imported from China. Microsoft can survive better. The company does not have a hardware -based business, and Azure, Office 365 or its video game platform (Xbox) are not so hardware dependent. The diversification of its income and its focus on cloud services favors its competitive position, and in fact is one of the least market capitalization has lost these months: 17.7%. Amazon also benefits from the strength of its cloud infrastructure with AWS. And the cloud, what. We have talked about how Microsoft and Amazon do not depend so much on the hardware and apparently that favors them, but you have to be careful, because their infrastructure and data centers depend on hardware components that will end up costing more (like everything) and impacting the business. Something similar happens with Google, centered almost absolutely on the cloud and services and that has a lot of weight not only in the US but in EMEA. The danger of tariffs to services. Among the reprisals that we can live in the next few days is that of the tariffs that the EU proposes for digital services. That is the great export of the US, and the Big Tech are their producers, so companies such as Alphabet, Meta, and to a lesser extent Apple, Microsoft and Amazon could be harmed. He Panorama for investment in AI is complicated Also, and Big Tech can be seen doubly threatened. Image | Egor Myznik In Xataka | The United States has been fantasizing with an “made in USA” iPhone. Now you will have one made in … India

The international wine market was already broken, but a single idea has put it against the ropes: 200% tariffs

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13%. That is the magical figure because, given the uncertainty of what will happen to the tariffs, that is what the “main consumer country in the world“For Spanish wine. In 2024, to get an idea, they were sent 97 million liters valued at almost 400 million of euros. That’s why The announcement of a 200% tariff and the letter of the United States wine alliance (USWTA) recommending “Sorted to US companies that They suspend all the shipments of wine, liquors and beer from the EU “has fallen like a jug of cold water in a sector that was already very scrambled. And that has not even been a big surprise. In December 2024, after Trump’s choice, Exports fired 23%. And, during these months, many Spanish wineries have been protecting preventively anticipating the sending of reserves to American soil. What has surprised has been the entity of the coup: no one expected a 200% tariff and, although was suspended, As I pointed out Jose Luis Lapuente, general director of the Denomination of Origin of Rioja, “much more harmful than tariffs itself is uncertainty, not knowing.” That is precisely what is behind the USWTA letter: despite its efforts so that tariffs do not apply to goods that are already in transit, the US government has refused to give a clear answer what it will happen. If companies do not suspend shipments, they could meet huge losses overnight. “Deep concern” Last Thursday, the Brussels Regions Committee hosted an emergency meeting of the intergroup of wine to ask the commission to “take out the wine from the tariff war.” And, a priori, it seems that the pressures have had an effect because the union left out of his countermeasures to wine, sparkling and the American bourbon. In this context, it is not only to avoid more reprisals from the White House and prevent European wine sales from collapseing in the US, it is about Protect huge investments that the sector (and union) have done in the North American market during the last decade. “The tariffs announced by the US are totally unjustified in the particular case of the wine if we consider that currently the tariff difference between the rates that apply the EU and the US is minimal,” reasoned the general director of the Spanish Federation of Wine, José Luis Benítez. However, we have already seen in recent days that the Trump administration strategy is difficult to understand. In fact, it is a measure that does not convince anyone … “This will be great for wine and champagne businesses in the United States,” Trump wrote when he threatened with the 200%tariff. However, not all American producers They agree. Because, although it is true that the price increases can ‘rekindle’ the interest in the broths of the country, we talk about a fragile sector, overloaded and very touched by the fires and droughts of the main producing area, California. Not only that. As John Williams explained at CNNfounder of Frog’s Leap, a winery in the Californian Valley of Napa, US wineries are just a very small part of the commercial chain. If tariffs harm distributors, the problem will be rapidly generalized. In the end, “we all depend on the same distributors. The health of these companies is important for wineries around the world,” said. … and that can become counterproductive. Because, the American tariff system has peculiarities that can end up running the market completely. The clearest example is that “the US customs and border service. offers reimbursements of certain rights, taxes and fees paid for imported items, provided that the company exports similar articles. ” That is, the big distribution platforms can end up flooding the most expensive European products market as a strategy to compensate for the price of tariffs. Although, in reality, the background problem is another. That world wine is going through a very bad time. In September 2023, Luigi Moio, president of the International Wine Organization, climbed into a gallery in the heart of La Rioja and said “Vineyard’s start was something inevitable.” And it’s not just La Rioja, of course. In France (which can serve us as proxy of what happens in the international sector), already It has been assumed That 100,000 hectares of vineyards will have to be started – in fact, they have launched a plan to start about 30,000. It is the only way that the sector finds for a devilish situation: that the sector does not stop growing, but These floods “They are not enough to cover production costs and farmers’ needs.” And in that context, tariffs arrive. Are we facing a? Image | Chuttersnap | Mika Baumeister Xataka | We already knew that Spanish wine was on its way to collapse. What we didn’t know was that drought was going to accelerate it so much

A new earthquake in the console market

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Yesterday we discovered Nintendo Switch 2 at the same time as the rest of the world: in the Direct of an hour with which Nintendo revealed the details of his new hybrid console. But immediately afterwards, a group of journalists from all over Europe met in Paris to try the machine. We could taste a good amount of gamesand also have the console in our hands. And then we tell you our first impressions of Nintendo Switch 2. Design and Screen, News Welcome The first game we had the opportunity to try was the ‘Mario Kart World‘, and after a game with the new Pro command (virtually identical to Switch, but with a C button that activates the chat), we had the opportunity to weigh the console itself. Although the changes are very scarce, the redesign shows: the thickness is the same, but the largest size (without having the weight, sometimes uncomfortable, of a portable type PC Steam Deck) makes it more comfortable. Larger sticks They will have their defenders and detractors: we were easier to handle. On the other hand, we have the panel. The improvement on the screen accompanies the renewed power of the console. It is easier to perceive improvements in games such as ‘Mario Kart World’ (essentially A ‘Mario Kart 8’ Vitaminate in the visual) or the updated versions of the ‘Zelda’, where the 1080p at 120 fps shone especially, especially because we had to compare: the first switch. The new screen is up to the renewed guts of the console, and is the best example of the new console status: We are no longer facing a toybut before a machine that moves’Star Wars Outlaws‘ either ‘Cyberpunk 2077‘. Joy-Con 2 ‘Mouse’ and Chamber: Good idea and curiosity in equal parts One of the peculiarities of the Joy-Con 2 is that they can be used as if it were a PC mouse. In a few months we will talk about how often we have come to use this function, although on paper they are a good idea for games that require precision in the pointed one, such as the new ‘Metroid Prime 4’. But we are not, obviously, before a mouse: its size, its ergonomics and the place that occupy the trigger and the side buttons make a large hand over hurting with the use. It is the only time when the console recovers that feeling of the first switch that we were facing a toy. Its use, in any case, is direct (you just have to disconnect the joy-with the screen and support them on a smooth surface) and have multiple applications that developers will discover. It will give us more than a surprise (in fact, it is the most colorful novelty of the console at the hardware level), yes, provided that it does not require very prolonged sessions of the game. Another song is the camera. We had no chance to try the new chat of the console to share several game screens, but we could incorporate the camera into a renewed session ‘Mario Party Jamboree’. The result does not allow us to judge the device in all its complexity, as is obvious, but left us with the feeling that We are facing a little curiosityas its own form demonstrates, with support to place next to the console and visualize all the people in the room. The console sauce: the games Few more novelties we could notice with regard to hardware itself, which leaves us with the usual observation with respect to Nintendo, not necessarily negative: What matters is the catalog. Once again, it will be the existence of games such as ‘Metroid Prime 4’, ‘Donkey Kong Baniza’ or ‘Mario Kart World’ who push the console. It is significant that this time the device has some entrails that put it at the height of some current desktop consoles (it should be compared, perhaps, with a Xbox Series s), But let’s not fool ourselves: that is not the strategy of Nintendo, which as it was clear in yesterday’s Direct, bets on the games and then already that, to the technique. The price of Nintendo Switch 2: determinant It would be thought that this is not the place to thorough Finally move triple tothat can afford to be challenged at the industry level such as receiving exclusively the new from Fromsoftware, but that is still a higher version of a console that already existed and that, in broad strokes, does the same. If we defended at the time that Switch was worth it for its catalog, logic works in reverse: is it worth only for a minimum technical improvement? Of course the answer lies in each one’s pocket, but 469.99 euros (without ‘Mario Kart World’) is a little less than 50% more than the cost of exit the First switch. Is Switch 2, however tendentious the comparison, 50% more powerful than its precedent? Of course not, but again, what matters here is the catalog: what we saw yesterday by ‘Metroid Prime 4’, ‘Donkey Kong Baniza’ and ‘Mario Kart World’, plus the silent guarantee that we will see exclusive and quality games comparable to new ‘Zelda’ or ‘Mario 2D’, convinced us. Although we kept asking ourselves if this time Nintendo has opted too strong for his own triumph. Images | Xataka In Xataka | Nintendo Switch 2 will have “Key cards”. And the big question is what it is for the future of physical format

Trump tariffs have caused the Big Tech debacle in the stock market. And propose a slowdown in investment in AI

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Apple shares closed almost 224 dollars yesterday. When the session is opened in Wall Street they will have fallen suddenly and porrazo more than 7%, up to 208 euros. That collapse will be the greatest among the Big Tech, but all of them They will be affected Notably for Tariffs announced by Donald Trump. And that makes another danger derived: that of investment in AI. Big tech fall to lead. As they point out In CNBCApple will leave more than 7% more to open the session in the US Stock Exchange, but others will also have very notable falls. Nvidia fell 4%”After-Hours” (after the closure of the markets), Tesla 4.5%, Alphabet, Amazon and goal between 2.5%and 5%, and Microsoft 2%. Thus Apple’s actions closed yesterday, and so they will begin the session at Nasdaq today. Source: Google Finance. Tariffs everywhere. Falls are due to tariffs announced yesterday by Donald Trump. The US president indicated that these import taxes would be “a declaration of economic independence” for his country. Base there will be 10%tariffs for all imports, but certain countries will be especially punished: China will have 34%tariffs, Vietnam of 46%, the EU of 20%, Taiwan of 32%, and Japan of 24%. The US is the great world importer. The huge consuming machine that is the United States makes the country the largest importer around the world. According to the Department of Commerce in 2024, the country spent 4.1 billion dollars in goods (3.3 billion) and services (814,000 million) imported. With these measures precisely wants countries that export more to the US to pay extra for being able to do so, but it can cause a dangerous domino effect. What about AI. Projects such as Stargate raise a colossal investment of 500,000 million dollars To create AI data centers in American field, and here the importance of semiconductors is evident. The United States will need to import chips and other components and materials to create these centers, and manufacturers such as NVIDIA or TSMC will precisely be affected by tariffs. Or continue to manufacture outside the US and pay tariffs or They create factories on American soil to avoid them, something that for example TSMC is already working. Tariffs with the point of sight in AI. In fact, a good part of the components and GPUS necessary to create these data centers are imported from Taiwan, Mexico and China, which are three of the countries that will be punished by tariffs. The punishment for these imports is remarkable, and can lead to a slowdown in the development of AI. Investments in danger. The investment in data centers is colossal by the Big Tech, and we have the example of Amazon that plans to dedicate most of its 2025 capex of 100,000 million dollars In these developments. How will tariffs condition that investment? Difficult to know, but both for Amazon and for the rest there are now new problems to make investment. That are added that perhaps They were oversized first of all. Image | Gage Skidmore | Microsoft In Xataka | The USA hits China again with a double purpose: to stop the development of its hypersonic superorders and missiles

The folding market is completely stagnant. It’s excellent news for Apple

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The global folding telephone market grew 2.9% in 2024, a discreet figure that will be accompanied according to analysts of a Nothing flattering 2025 and a 2026 in which the global photography of this market is expected to change completely with the entry of a new participant. According to data from Counterpoint Researchfolding mobile sales face a stagnation cycle, one that has been suffering from 2023 and will not overcome until well into 2026. One of the main causes has to do with Samsung, manufacturer that was already Detronated by Huawei losing the company crown that sells more folding in the world. This was mainly due to the boom of Huawei and the folding in China, but in Europe Samsung’s sales remain the ones that drive the market. With a 33%drop, Samsung drags the global photo, next to an Oppo that falls by 72%. The rest of the manufacturers add so many, highlighting Motorola, Honor and Xiaomi, mainly. The big change is expected in 2026, for a main reason. This is the year in which the arrival of the first folding iPhone is expected. If Apple manages to give on the key, it will be a key device to revive demand for this format. The company will not be easy: the durability and final price challenges are two of the main problems of the phones in this format, something that no manufacturer has managed to solve to date. Image | Xataka In Xataka | Best folding mobiles in 2025. Which to buy in Spain and recommended models

After the emergence of Deepseek, the “seven magnificent” of the Tech industry have collapsed in the stock market. All except Apple

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The year began well for Nvidia. On January 29, 2025 its capitalization I reached The 3.49 billion dollars and everything seemed to go on wheels. The Surprise arrival of Deepseek R1 It changed things a lot and joined other factors to cause spectacular collapse. Two months later, this Nvidia market capitalization is 2.77 billion dollars: it is almost 21% less. That effect has been contagious, but one of the greats is falling the storm. Apple. As they point out In five daysthat January 25, 2025 Apple had a capitalization of 3.55 billion dollars, and at this time that value is 3.35 billion, 5.6% fall. Sensitive, of course, but much less than that of its rivals of the group of “The Magnificent Seven”. That they have stayed in … Not so magnificent. Next to the fall of Nvidia are those of Microsoft, Alphabet, Amazon, Meta and Tesla – as we say, is saved a little. If we analyze the evolution of market capitalization of the seven the performance of these two last months, the “average” drop is 13.5%. They have lost more than two billion dollars compared to 15.58 billion dollars in late January, a real collapse. It’s not just care. The impact of Deepseek has not been the only factor that has contributed to those falls. They have had a lot to do The recent tariffs That is imposing Trump to imports of all kinds of products – foreign cars They are the last victims-. These taxes and Trump’s protectionist policy are forcing many companies to restructure their strategy, and investors – and consumers – are clear what the impact of all this will be: price increases everywhere. Why does Apple endure? Of the great technology, Apple is the only one that has managed to mitigate the losses relatively. Probably partly because of his “warm” attitude to AI. Your interest in data centers fever It is practically nulland despite the Recent criticism It is clear that it is not “burning money” as other companies in the sector do. The rest of the group has invested true fortunes In this segment, although some They are stopping. Bubble in sight? These days are 25 years of the bubble of the Puntocom, and what is happening with the great technology and the AI ​​segment does fear for an AI bubble. There are certainly similarities between both situations, but also important differences. Apple, especially solid. Cupertino’s company is usually More immune that their rivals to these fluctuations in the world of finance. In the face of complaints about the relative lack of innovation or New disruptionsApple has managed to diversify income – especially with the expansion of its services – and continues to maintain confidence of both investors and users. Image | Zhang Kaiyv In Xataka | Deepseek R1 is not just another AI model: it is the greatest existential threat that Silicon Valley has faced

The housing market in Malaga is becoming such a drama that neither good salary engineers can rent

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In Malaga a curious dichotomy is being given. The city has become a International Technological Pole and business successful model. However, after that brilliant facade of innovation, a worrying reality is hidden: many qualified engineers and professionals cannot afford rent a house in the city. This technological boom is generating a housing crisis that is expelling the architects of Malaga progress. Malaga Techpark: You can die of success. The Andalusian Technology Park (Málaga Techpark) or PTA, is an example of success that has put Malaga on the international technological map. According to data provided by PTAin 2024, the park reached record figures with 27,940 jobs and a turnover of 4,181 million euros, which represents a growth of 21% compared to 2023. The arrival of renowned technology companies, such as Google, and the future IMEC installationa World Vanguard Microelectronics Research Center, consolidate Malaga as an innovation pole. The housing problem. This technological expansion has attracted new talent from everywhere and Malaga has become an attractive place for entrepreneurs and startups. Despite economic growth and job creation, Malaga faces a serious housing problem. Rental and purchase prices have shot in the capital of Malaga, according to data from the real estate portal IdealisticIn 2017, the price of housing in the city of Malaga was around 1,590 euros/m2, while currently 3301 euros/m2. Only for 2024, the price has increased by 21.4%, making a housing at a reasonable price It is difficult for many professionals. Even well paid. As Felipe Romera, general director of the PTA, said in An interview For the local newspaper Malaga todayis also affecting professionals with good salaries, being a stumbling block to capture and retain this new talent that is reaching Malaga. Expelled from Malaga. As in many other large cities in Spain, this real estate problem has led many of these workers to look for alternatives in surrounding towns to Malaga, increasing real estate pressure on these areas and generating mobility problems in the access roads to the new technological infrastructure. Romera described this situation as a “city failure”, where economic success is expelling its own citizens. The lack of affordable housing threatens to undermine Malaga’s appeal as a technological center. Telework and transport. Given this panorama, teleworking and the improvement of public transport are presented as possible solutions to relieve pressure on housing in Malaga. Teleworking allows professionals live in more affordable areas no need to move to the city daily. However, for this option to be viable, it is necessary to have a good Internet connection and quality services in peripheral areas. Romera pointed out that the improvement of public transport was also a fundamental aspect to facilitate the mobility of technological workers who live outside Malaga to avoid the dependence of the car to go to the work center. These measures could contribute to reducing housing demand in Malaga and relaxing real estate pressure. Malaga is not an isolated case. The problem of accommodation for its workers is not exclusive to Malaga. Other areas with strong economic growth, as IbizaThey are also experiencing similar housing crisis in which the price of housing is affecting talent collection. Although employment offers are attractive, high rental prices make Do not be profitable For employees. The City of Malaga and the Junta de Andalucía are aware of the housing problem And they are taking measures to address it. Projects are being promoted Social Housing Construction and land are being reclassified to increase the offer. However, these projects take time to materialize due to the labor shortage that the sector already lives the complexity of administrative procedures. In Xataka | If the question is whether tourist floors take the price of rentals, we already have the answer: more than 30% Image | Unspash (Jonas Denil)

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