market

The luxury goods market is dying of success. The reason: there are too many rich people

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According to the latest report According to Intermon Oxfam, the 10 largest fortunes in the world have increased their assets by 698 billion so far in 2025. However, despite the fact that their fortunes are on the rise, the consumption of luxury goods aimed at this type of consumer has only decreased in the last year. Paradoxically, one of the causes of this decrease in sales would be the increase in the number of millionaires that have been created in recent years. The luxury market has hit the brakes. In 2024, the global luxury products market recorded a drop of 2% compared to the previous year, marking the first decline in fifteen years. Prices and sales of goods such as luxury watches, exclusive mansions, art and liquor have stopped growing and, in many cases, have stagnated or reduced. For example, the index Knight Frank’s luxury investment portfolio (KFLII), which takes into account the market value of these luxury consumer products, has increased by 72.6% in the last 10 years. But if we take the percentage of the last two years we see that in 2023 it fell by 6.6%, while in 2024 it fell by 3.3%. That is, to try to alleviate the drop in sales, luxury product brands have lowered their prices. This drop in sales of luxury products has been noticed in groups like LVMHwhich has been experiencing negative numbers in its wine and spirits division since 2023. Has all luxury gone down equally? However, as how they stand out in The Economistnot all luxury has decreased in the same proportion. A look at the Wealth Report 2025 from the consulting firm Knight Frank gives us a clear picture that only a certain type of luxury goods have fallen, while others, much more exclusive and inaccessible They have continued to grow at the same pace. For example, the high end cars have continued to increase their prices at a rate of 1.2%, as have leather bags from exclusive brands, such as those manufactured by Hermès, which have also maintained their upward trend at a rate of 2.8%. Even a market as bullish as real estate has been altered by the turbulence in the luxury market, reducing its growth rate to just 0.7%. Changes in the perception of luxury. If the data says that in 2025 not only have increased the number of millionaires but those that 1% of the population each time it’s richer Why have sales of luxury products decreased? The answer lies in Thorstein Veblen, an economist of the late 19th century, who in his book “The theory of the leisure class“has already defined that real luxury depends on its scarcity and exclusivity. This theory maintains that, if a luxury good is accessible for many peopleit is no longer perceived as exclusive and loses its value. Therefore, as the number of people who, for example, can pay 200 euros for a bottle of wine increases, it is no longer perceived as an exclusive luxury product and its price is devalued. It’s something similar is happening in the industry luxury fashionwhere “more affordable” brands such as Gucci, Burberry recorded drops in sales of between 15 and 30% while the most exclusive and inaccessiblesuch as Louis Vuitton or Christian Dior, suffered more contained falls of around 1.7%. Scarcity is the hand that rocks the luxury market. You can’t go to a Hermès store and buy the last Birkin without further adoin the same way as Ferrari makes you wait its millionaire clients more than two years to drive their car. This is not because of a production problem, but because tight control of the amount of product that is put on the market for it to exist a permanent shortage. This scarcity not only maintains the price in the store, but also keeps it above those that have already been sold, ensuring that their value not only does not go down, but that it increases because of this “exclusivity” caused by scarcity. If it is mainstreamit is no longer luxury. That concept is what is making some supercar manufacturers they are overturning in creating special editions and even editions One-off to take the concept of exclusivity a little further. Reason that explains that, for example, the invoices for some of these supercars double the price of the base car due to the customizations that are applied to them to make them even more exclusive. The new forms of luxury: exclusive experiences. Just as I pointed out a study of Bain & Company at the end of 2024, the luxury customer is moving away from those products that are no longer exclusive, and is now betting on something that does maintain that exclusivity: the luxury experiences. The Economist quote thatFor example, a night at the Le Bristol hotel in Paris costs twice as much today as it did four years ago. Likewise, tickets for the 2026 World Cup final to be played at MetLife Stadium in New Jersey, they have doubled their price compared to previous finals, with prices ranging between $2,030 and $6,730, although on the resale market They can exceed $25,000. Something that is also common in top-level events such as the SuperBowl or the NBA finals. In Xataka | There is someone playing a gigantic game of Monopoly with real houses and in front of our eyes: Jeff Bezos Image | Unsplash (Jonathan Francisca)

the new great vein of the luxury market

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If there are wine lists, if there are sommeliers specialized in liquor, if there are people willing to spend hundreds of euros on bottles of whiskey, vodka or a good Port… Why wouldn’t exactly the same thing happen with water? It may sound strange if we take into account that water is (by definition) a “tasteless” liquid, but for some time it has been encouraging a premium market that already aspires to mobilize more than 56 billion of dollars in just a few years. Curiously (or not) the phenomenon coincides with a complex scenario for alcohol, which suffers a particular crisis among the new generations. Premium water? Exact. Water is by definition (at least for the RAE) a “clear, colorless, odorless and tasteless” liquid, but that does not mean that all waters are identical. In the same way that not all wines, whiskeys, vodkas or beers are. And the proof is that in recent years a powerful, growing and, above all, lucrative premium H2O market has been taking shape. It may not be particularly well-known or as widespread as the wine or beer market, but a quick search comes in to see if it is. in full expansion global. And that Spain does not remain alien to the trend. Is it that obvious? Yes. And no. The demand for premium water is still light years away from that of other drinks, but it has been gaining followers and making its way into the market for some time. Good proof is that in recent days media outlets such as the Americans have dedicated reports to him. The Wall Street Journal and Foxthe British Guardian or the south korean The Chosun Daily. They talk about bottles ranging from 11 to 95 dollars (in reality there are bottles a lot much more expensive), restaurants with extensive H2O menus or sommeliers specializing in water. Are there figures? Yes. As a figure always says more than extensive explanations, it is good to take a look at the study ‘Premium Bottled Water Market’published in February by the Research & Markets platform. It contains some data that gives an idea of ​​the scope and, above all, the projection of the global market for what are considered ‘delicatessen waters’. According to its authors, last year it was close to 36.2 billion dollars and the forecasts call for it to continue growing at a compound annual rate of 7.5% until it exceeds 56 billion in 2030. What’s more, in a report dedicated to the demand for premium waters in the United States, Natasha Dangoor, of The Wall Street Journalexplains that right now there are some restaurants already billing $100,000 annually through the sale of water. Specifically, the business newspaper cites a restaurant in Los Angeles that offers its clientele an extensive menu that includes liquids bottled in places like Australia or Armenia and sold for $11 or $13. Of course the place also offers tap water from Los Angeles at no cost. Is it something widespread? Although the analysis from Research & Markets show a clearly rising market that is still far from other more conventional ones, such as wine, whiskey or beer. According to WSJin the entire United States there are only a dozen restaurants that offer a water menu as such, although experts already predict that this number will probably grow little by little. There are similar premises in Italy, Denmark, the United Kingdom or Spain. In fact Wall Street Journal place here (more specifically in Galicia) the business with the most extensive water menu in the world. The restaurant in question is called O Lar do Leitónis located in Ourense, and for years was already presented as the establishment of its type with the largest supply of water bottles on the entire planet. You don’t have to imagine it. His full menu of H2O can be consulted online. Do you only go to restaurants? At all. The fever for premium waters does not only affect hoteliers. There are also sommeliers, platforms specialized and international competitionslike the one recently held in Atlanta (Georgia, USA), where more than a hundred waters from 35 countries competed for the title of best water. Those responsible for issuing the ruling? Judges capable of appreciating aspects such as the aroma or taste of different types of water, no matter how much the RAE insists on define the liquid as an odorless and tasteless substance. The market has reached a sufficient level of maturity to have already been involved in the occasional scandal capable of crossing borders, such as the one that occurred recently. in France by the popular water brand Perrier. But… Why that boom? The million dollar question. Why this interest in water? What leads someone to spend tens or hundreds of euros on a bottle of an apparently tasteless liquid? That question he had it done not long ago Simon Usborne, a reporter who visited a place in Cheshire (United Kingdom) specialized in water to try different types of liquid and above all evaluate aspects such as nuances of flavor or how the liquids pair with each meal. “I take a sip before I drink. It’s a strange feeling,” Usbourne relates after ordering a 12-pound bottle filled with water collected in the Piedmont region. “It is so soft and smooth that it almost slides, instead of flowing, over my tongue (…). When after a bite of crab I take another sip, the dryness disappears and the water enhances the creaminess of the crab. It works curiously well.” The keyhe points out, is in the minerals, the dissolved solids (TDS)such as sodium, calcium, magnesium and potassium. Their differences explain why nuances are appreciated in the water (a sweet, bitter, acidic flavor…), but above all that there are better or worse options depending on the type of dishes we are going to eat, whether it is more or less heavy. Of course, no adding lemon slices or ice cubes to the glass. Are there more reasons? There is who relates interest … Read more

the great off-price market

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In an episode of Friends, Monica Geller along with Rachel and Phoebe go to a discount wedding dress store. Between pushes, screams and whistles, they manage to come out with the perfect dress in the middle of the chaos. The scene, as iconic as it is exaggerated, reflects something very real: the magnetism exerted by sales, that moment when desire and opportunity are found at half price. For years, that image has also been part of the European landscape. Every January or July, shop windows are filled with red posters and shopping centers become a battlefield for bargain hunters. But what if sales weren’t a seasonal event? What if there was a place where discounts were the norm, not the exception? The American model in Europe. The Polish chain Halfprice has brought this modelknown as off-price: permanent stores where premium brand products – clothing, footwear, accessories or cosmetics – are offered with discounts that can exceed 50%. Their model is based on acquiring surplus inventory, products from past seasons or factory balances, all new and in their original packaging. The format is reminiscent of popular American outlets Ross, Marshalls either TJ Maxxsomething that does not go unnoticed by customers. In Google reviews collected for 20 minutesbuyers define it as “a store similar to Ross or Marshall in the US” or even “a large brand name clothing market.” Others highlight its spaciousness: “A very large store where everything is well organized by sizes and its constant variety”, one of the keys to the model off-price: New products arrive every day. A model that fits the new consumer. The success of HalfPrice is not explained only by its discounts, but by the economic and cultural moment that Europe is experiencing. Traditional luxury has become more expensive —prices have risen 25% since 2019— and has left out many aspirational consumers who could previously afford a brand-name treat. That gap is being filled by different market responses. On the one hand, phenomena such as the so-called “hallway luxury” —exemplified by Mercadona and its Deliplus cosmetics, which imitate products from companies like MAC or Benefit for less than six euros— or the culture of dupein which Generation Z celebrates affordable knockoffs of luxury items. According to Vogue Businessfind a dupe and showing it on networks has become a gesture of pride and creativity. HalfPrice represents the other side of that trend. There are no imitations here, but rather original products from recognized brands, from surplus or past collections. Your proposal is different: democratize access to real luxury, offering quality and authenticity at lower prices. In a scenario where the consumer seeks value without giving up the desire for a brand, HalfPrice occupies an intermediate space between inaccessible luxury and fast fashion: a place where authenticity can also be affordable. A expansion at full speed. In just one year, HalfPrice has just opened its first store Spanish in Zaragoza last year to have eight establishments in different cities: Madrid, Almería, Bilbao, Cartagena, Lorca, Ponferrada and Cádiz. On a continental scale, the expansion is even more ambitious. Founded in 2021 in Polkowice (Poland), HalfPrice is already present in 13 European countries, with more than 150 stores and is part of the fashion conglomerate CCC SA. A new battle in retail. The rise of HalfPrice comes in parallel with strategic movements by other giants in the sector. This is the case of Sheinsymbol of fast fashion online, which has decided to make the leap to the physical world with its first permanent store in Europe, in the BHV Marais in Paris. While Shein experiments with the physical store, HalfPrice represents the opposite path: from the traditional establishment to the digital ecosystem. Both trends point in the same direction: the convergence between online consumption and the store experience. In turn, the model off-price reflects a response to consumer fatigue in the face of excess supply and inflated prices. These types of stores “redefine perceived value,” mixing the aspirational with the everyday, luxury with the bargain. A possible luxury? In times of inflation and skyrocketing prices, HalfPrice has become a symbol of what we could call “possible luxury”: global brands within the reach of a wide audience. But its success also raises a question: what happens when exclusivity is no longer exclusive? In the aisles of these superstores, where a Moschino bag shares a shelf with a toaster or a toy, a new map of European consumption is drawn. A map where luxury is sought, compared and, if lucky, found with a discounted label. Image | FreePik Xataka | Women’s pockets are so useless that they became a meme. The serious thing is that they have been that way for centuries.

Clean energy has made the electricity market cheaper. But what we pay for is no longer energy: it is stability

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Spain is a unique case in Europe: it has managed to ensure that gas and coal barely influence the wholesale price of electricity – only 19% of the hours this year, compared to 75% in 2019. according to a report by Ember. Thanks to this, the average Spanish wholesale price was 32% lower than the European one. However, something does not add up: the consumer still paying an expensive billwhy doesn’t the receipt go down? Let’s go in parts. Since 2019, Spain has added more than 40 GW of new solar and wind capacity, doubling its renewable power. In the first half of this year, 46% of the electricity generated was clean. But on April 28, 2025 came the blow of reality: the great blackout. A concatenation of electrical failures and lack of operating margin left much of the country in the dark for hours. The ENTSO-E preliminary report discarded that renewables were the direct cause, but it did reveal a structural problem: the Spanish network was not prepared for so much intermittent generation without sufficient flexibility. Since then, Red Eléctrica operates the system in “reinforced mode”activating more combined gas cycles to stabilize the voltage. According to Emberthat strategy has come at a high cost: in May, gas-based network services represented 57% of the final price of electricity, compared to the usual 14% before the blackout. The underlying problem. Spain produces more clean electricity than ever, but cannot fully take advantage of it. The lack of grid, storage and interconnections is leaving thousands of solar and wind megawatts unused. Although there is now a plan in place to reinforce those connections that act as a bottleneckthe reality is that when there is excess clean energy and it cannot be exported, it is “thrown away”. He curtailment (wasted renewable energy) has tripled since the blackout, going from 1.8% to 7.2%, according to Ember. Furthermore, the country continues to lag behind in flexibility. Regarding investment in batteries, it arrives late: Spain is placed in fourth position in the electricity market, but it is thirteenth in batteries, with only 120 MW installed. Despite to have planned a total of 16,000 MW planned for 2030. The reason for these problems is structural and can be understood with the investment made in networks of such only 30 cents For every euro allocated to renewables, half the European average. In other words, we have more sun than cables. The cost of fear. The problem is not only technical, but economic. As the analyst Javier Blas recalledoperate in reinforced modeeither since April it has cost consumers an additional billion dollars. And that is just the beginning: the approval of the new re-reinforced mode could add another 3,000 million euros and open the door to increases in fixed rates by the marketers, as the UNEF has detailed in statements to El Español. The cost of keeping the network “in tension” is transferred directly to the invoices, even if the wholesale price is low. Ember’s own report points out that the wholesale market price It only covers approximately half of the electricity bill, the so-called “energy component.” The rest – networks, tolls, taxes, stability of the system – does not decrease even if electricity becomes cheaper at source. Therefore, falling wholesale prices do not automatically translate into lower bills. The ghost of the blackout again. Six months have been enough for another feared blackout to return. Red Eléctrica warned of “sudden voltage variations” in the peninsular system, so serious that it asked the CNMC for permission to urgently modify several operating procedures. Among the measures: more room for maneuver to act before the operating day begins and stricter control of reactive voltage. An express adjustment of the country’s electrical operations to contain the ups and downs of voltage, just as my partner described. The REE itself insisted that “there is no imminent risk of a blackout,” but the truth is that no one is calm. “The grid operator has been operating in reinforced mode since April 29, activating gas plants with greater intensity and reducing solar and wind energy,” Blas pointed out. Every day that passes in these conditions adds costs that end up being passed on to customers. The ghost of the blackout is still there: less visible, but more expensive. From patches to clean flexibility. After the blackout a reform package was approved (Royal Decree-Law 7/2025) with measures to strengthen the network and promote storage. Although the decree was rejected in Congress, many of its provisions are being applied in other ways. Among them, the installation of eight synchronous compensators stands out—devices that stabilize voltage without using fossil fuels—and a portfolio of 2,600 MW of batteries, of which 340 MW already have permission. From Ember has been calculated that the compensators will involve an investment of 750 million euros, but will save 200 million a year by reducing the use of gas for network services. The objective is clear: to move from gas as a crutch to clean flexibility as the basis of the system. The Spanish paradox. Spain is Europe’s energy laboratory: the country where renewables have shown that they can reduce the wholesale price, but also where it is clearer to see how expensive it is to sustain this transition without robust networks. As explains Ember’s reportaround 50% of the Spanish electricity bill corresponds to the energy component, which has become cheaper. The rest are system costs and from there, although the megawatt-hour does not cost less, the final bill barely goes down. A major challenge. Spain has shown that it can have the cheapest electricity in Europe and, at the same time, one of the highest bills.Because the energy transition is not measured only in megawatts or solar panels, but in cables, stability and trust. The challenge now is not to produce more clean energy, but to make it arrive—and be paid for—fairly. Image | Unsplash Xataka | A ghost haunts Spain: the ghost of another massive blackout caused by network tension problems

39,990 euros to continue leading the market

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If anyone thought the $39,990 of the Tesla Model Y Standard They were going to translate into a car worth around 35,000 euros in Spain, their hopes have just been cut short. Tesla has confirmed that the new access version of its car will arrive for a price of 39,990 euros. All in all, this shortened version of what we had until now promises to boost sales that continue to lead in our country. And it is that in the price/size ratiostill has no major rivals. Right now, the closest thing is the Leapmotor C10 which, with 4.74 meters long and a 69.9 kWh battery, sells for just over 35,000 euros. The rest of the rivals are smaller and mostly have worse features. Of course, the Tesla Model Y approves 534 kilometers of autonomy for the 430 kilometers that the Chinese model promises. And the thing is that the Tesla car barely reflects a consumption of 13.3 kWh/100 km in its battery. A very low figure that makes it the market leader in terms of autonomy-price ratio. And what do you give up? With the Tesla Model Y Standard the customer also receives a somewhat trimmed car. Buyers say goodbye to the rear screen, the panoramic roof and the seats are cloth. Aesthetically, the front light line disappears and is replaced by two fine optics. Of course, the customer maintains the 15.4-inch screen and the most basic driving assistance systems, as well as wireless updates. A new impulse In our country, Tesla continues to lead electric car sales but the Tesla Model Y has been eating up ground. So far this year, the company has placed 7,667 units of the Tesla Model 3 and 4,586 units of the Tesla Model Y on the market. However, the Kia EV3 has managed to step on the heels of the Tesla car with 4,211 registrations that stand up to it when until now it was almost a chimera to assault the first two positions. Besides, Toyota has updated the bZ4X and with a aggressive campaign with taxi drivers (it was approved a few months ago in Madrid and Barcelona) is managing to make many customers jump into electric cars. Its 2,493 registrations place it as the fifth best-selling electric car. The Tesla Model Y Standard should be a boost to sales of the company. The car is a very tempting option as a fleet car, from taxis to companies. In fact, this is where it has a lot to gain at the European level since in Germany or Belgium they were growing this technology right through that channel. Why does an electric car have less autonomy than advertised? Click on the image to go to the Tesla page As for the range readjustment, With the arrival of the Tesla Model Y Standard, Tesla is also making its top models more expensive. The rear-wheel drive Standard Range disappears and the jump from the base model implies going to 49,990 euros with the Premium model. Options with all-wheel drive now cost 52,990 euros (Premium with all-wheel drive) and 61,990 euros (Performance). Obviously, all these prices are applied the MOVES III Plan as long as aid remains available or funds are increased. Photo | tesla In Xataka | The Tesla Model 3 and Model Y Standard confirms a story. The story of the I want and I can’t of the 25,000 euro car from Tesla

Openai is already worth half dollars, its employees are selling shares … and the San Francisco Explorado real estate market

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OpenAI has closed a secondary sale of shares of 6,600 million dollars that places its valuation at 500,000 million. In addition to a financial milestone, this is also an earthquake in the San Francisco real estate market, where employees more than two years old are monetizing part of their participations to buy properties. Why is it important. The operation allows current and old workers to sell Equity to investors eager to access the company’s shareholders or increase its presence in it. They are actors like SoftBank, Thrive Capital or MGX of Abu Dhabi. Openai had authorized sales for more than 10,000 million, although it finally only materialized 66% of that amount. A year ago, its valuation was 157,000 million. It rose to 300,000 million in March 2025, and now reaches 500,000 million, surpassing Spacex (456,000 million). The context. San Francisco real estate agents They are seeing something they had not seen before: Buyers who sell shares of private companies to pay tickets of $ 375,000 (the average in certain neighborhoods of the city) or directly buy in cash. Neighborhoods like Hayes Valley (renamed ‘Valley brain‘For the concentration of AI startups), Noe Valley and Mission Bay are receiving direct pressure from these new buyers with a deep pocket. Mechanics. OpenAI and other AI companies remain private (that is, without going to be traded in the stock market) much longer than the technological startups of previous generations. Employees cannot wait years in an IPO to access their paper wealth. So secondary markets, where private shareholders sell to institutional investors, have become the fast road to convert cash actions. Between the lines. This secondary sale fulfills two functions: On the one hand, it is a retention tool in the middle of a brutal war for talent: Goal has signed at least seven OpenAi Top engineers This summer, often with millionaire bonds. On the other, it allows Openai to keep employees happy who could be frustrated by the lack of liquidity, without having to go over or dilute the control. Yes, but. The OpenAI conversion into a profit company It has not been reversed by a final sentence. In March 2025, a federal judge rejected Elon Musk’s request to issue a precautionary measure to block that change, although he allowed several of his claims to proceed to trial. On the other hand, some investment conditions linked fund commitments (for example of softbank) to which OpenAi advanced with its restructuring, so that if certain milestones were not fulfilled, those commitments could be affected. Musk, who co -founded Openai and left the organization in 2018, sued Openai and Altman arguing that they had breached foundational commitments by moving away from his original non -profit mission. The impact. The consequences in San Francisco go beyond buyers with a lot of money: AI companies such as OpenAi, Anthropic and company are causing An increase in housing demand in neighborhoods close to their work. The cycle features: more well -paid employees generate more demand, more pressure on prices, and more need for immediate liquidity to compete in a market where cash offers have an advantage. Real estate professionals point out A change with respect to previous booms technological: Buyers not only have a high heritage, but also have access to immediate liquidity through secondary markets. They sell just enough for entry and closing expenses, and maintain their exposure to the company, but ensure a tangible asset that diversifies their risk. The big question. Is this sustainable? Openai right now is The most valuable startup in the worldbut loses money while competing in an AI infrastructure race that needs almost unlimited money. If the valuation bubble is deflated, thousands of employees with huge mortgages based on overvalued shares could be seen in trouble. At the moment, the secondary market is creating a new class of owners in San Francisco: AI engineers who have turned code into houses without waiting for the Wall Street bell to sound. In Xataka | Openai’s new social network is hilarious and addictive. So much that it is easy to forget what hides behind Outstanding image | Joshua Sortino

It reaches almost 10% of the market when Microsoft prepares to retire Windows 10

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Microsoft prepares to close the Windows 10 cycle. On October 14, 2025 will stop receiving security updatesa decision that places Millions of teams In a vulnerable scenario. Without those patches, any discovered failure could be exploited, something that worries both in the domestic and business. We do not talk about a minor recommendation, but about a change that affects the installed base of more numerous computers on the planet. The movement has put many users in the face of a complex dilemma. Migrate to Windows 11 It seems the logical path, but it is not always possible without going through the box. The system requires hardware compatible with technologies such as TPM 2.0 and a generation of relatively modern processors. Those who do not meet these criteria are forced to maintain Windows 10 No support or directly renew your PC, Although in some Microsoft markets have enabled exceptions that allow to extend one more year the reception of updates if certain conditions are met. What is happening with Windows 7 in the middle of 2025 September 2025 He brought an unexpected surprise. According to Statcounter records, Windows 10 decreased to 40.5% of the market, its lowest level since November 2017. At the same time, Windows 11 was headed with 48.9%confirming that the generational relief is underway. So far, evolution seems logical, except for a detail that especially caught attention. That detail is Windows 7. The system that was left without support in 2020 and that he even saw his update program extended in 2023 reappeared strongly. In a matter of weeks, it went from fees close to 3% to register 9.61% in September. The magnitude of the jump makes it difficult to imagine mass migrations towards such an old software, but the numbers are there. Before drawing precipitated conclusions, remember how these statistics are built. Statcounter does not access the Microsoft telemetrythe only one capable of offering exact figures. Your methodology is based In a code installed by more than 1.5 million web pages distributed throughout the world. Each visit counts which operating and browser system has been used, so that the percentages result from millions of daily interactions with third -party sites. This is an approach offers a very wide sample, but it is still a sampling. Statcounter ensures that it eliminates bots traffic and adjusts certain technical parameters such as Chrome pre -demand. The September graph leaves an obvious unknown. Windows 7 suddenly appears with a weight that I did not have in the previous months, which breaks the descending trajectory that It seemed definitive. What is behind that change? With the information available, it should only be recognized that there is no clear response and that any attempt of explanation would be speculative. The transition to Windows 11 is marked by security, and in that field the nuances matter. Microsoft repeats that maintaining a system without support is an exhibition, although it is also aware that the change is not always immediate. Therefore, together with the announcement of the end of Windows 10, it introduced mechanisms to give users a margin. Consequently, two ways have been established. For domestic users, At least in the European Unionthere is the possibility of receiving for a year more security updates when associating the equipment With a Microsoft account. Both in the particular and business field, the option of subscribing to the program of Extended security updateswhich guarantees up to three additional years of patches. These measures do not change the final horizon, but allow migration to a supported version. Ultimately, it is the users themselves who must assess what to do with their teams. Some will stretch Windows 10 as long as that extension lasts, others will make the leap to Windows 11 and there will be those who even consider alternatives outside the Microsoft ecosystem. Statistics offer a global photograph, but each case has its own nuances. The question is open: how will you manage the end of Windows 10? Images | Mendhak In Xataka | Google believes to have the key to compete with Windows, Linux and macOS in laptops. That key is called Android

Alibaba is becoming the Ai Open Source sponator. Your family of Qwen models is putting the market above

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The Chinese giant Alibaba has launched Officially QWEN3-OMNI, an open source artificial intelligence model that can process text, images, audio and video simultaneously. In fact, it is the first model that unifies these four modalities natively and does it completely free, something that none of its US competitors offers. Bet on the Free Code. While Openai and Google charge for using their most advanced multimodal models, Alibaba gives theirs under Apache 2.0 license. This means that any company can download it, modify it and use it commercially without any cost. This open source approach It is the trend that multiple Asian giants are adopting to cause global interest in their language models and that multiple developers around the world want to contribute to their evolution. It is part of China’s strategy to remain relevant in the AI ​​career. Image: Alibaba What can you do exactly. As points The company, QWEN3-OMNI simultaneously processes text in 119 languages, recognizes voice in 19 languages ​​and can speak in 10 different languages. Its “thinker-speaker” architecture separates the reasoning of the audio generation, promising real-time responses with latencies of just 234 milliseconds for audio and 547 milliseconds for video. Benchmarks. In 36 reference tests, QWEN3-OMNI exceeds open source models in 32 of them and establishes new general records in 22. In advanced mathematics (Aime25) obtains 65 points compared to 26.7 of GPT-4O. In writing tasks (Writingbench) 82.6 points, exceeding 75.5 GPT-4O points. While it is true that it is not being compared to Openai’s most avant-garde model to date (GPT-5), it is a real achievement what giants like Alibaba are doing with their free and open source models. Strategy. Alibaba is running a risky but intelligent play: democratize the multimodal AI to gain market share. “This could bring some changes to the panorama of the OMNI open source models,” explained The Qwen team. The announcement occurs just when Nvidia announces Investments of 100,000 million dollars in data centers for OpenAI, while Alibaba and the rest of Asian giants prefer to dispute technological leadership in AI from another angle. What does it mean. Great American technology have opted for proprietary models that generate direct income. Alibaba wants to change the rules by giving instant access to its technology to millions of developers. Even if they offer it for free, they are building an ecosystem that gives them competitive advantage In the long term. And now what. China is not the only one that launches free code models. OpenAi has GPT-Oss And Google has Gemma. Two options that developers have on hand to deploy their ideas, modify them, contribute to their evolution and others, although they are not the main approach of both companies. In the case of Alibaba models, Deepseek either Tencentthe idea does revolve around the open source, and the pulse does not tremble when offering their most powerful models for free (despite the fact that some more complete and specific options are reserved for special agreements). QWEN models A great reputation have been carved Throughout these last years, and this new evolution in his family marks a new ribbon for the rest of the companies, not only in efficiency, but in the deployment of this business model. Cover image | Alibaba and Growika In Xataka | Eight people. An hour of work. A budget dollar. 5,000 new podcasts thanks to AI

The questions that you have sent us (and their answers) about one of the most interesting folding in the market

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We are going to solve Your doubts about the Honor Magic V5a folding that this year has shown that there was still room to lose weight this type of devices more than we thought. His bet does not remain in thinness: he also shines on the screen and in the photographic section. We have tried it thoroughly for several days and now it is the turn to solve all your doubts. In this video we answer the questions you have left us In our Instagram profile. If you are thinking of making the leap to a folding, get comfortable: what you are going to see is worth it. Q & A Honor Magic V5 When we talk about Honor Magic V5 We talk about one of the most ambitious bets of the folding segment, an increasingly competitive land where this model puts the bar very high in front of any rival. We start with the basics: weight and dimensions. In one of its versions, the device barely reaches the 8.8 millimeters thick and the 217 grams. Folded looks like a conventional mobile, with a 6.43 -inch screen. When opening it, a 7.95 -inch panel is displayed that multiplies the possibilities of use. Another of your usual doubts has been resistance. The Magic V5 has Certification against water and dust. It is not a fragile device: the exterior screen integrates an anti -RELATED coating, the interior is reinforced and the hinge has received notable improvements in this generation. As for visualization, both screens are Amoled. The exterior stands out for its reduced frames and the front chamber integrated in a small central hole. Offers Resolution of 2,376 x 1,060 pixels and adaptive refreshment of 120 Hz. The result is an especially satisfactory experience to watch videos and consume content in general. You have also asked us about concrete functions. Yes, it has inverse load to 5 W. As for the finishes, it is available in three colors: White (Ivory White), Black (Black) and Dorado (Dawn Gold). And in relation to sound, without being its strongest point, it meets: even with the maximum volume it is difficult to find distortions. I could not miss the question about artificial intelligence. Honor has allied with Google to Integrate serial geminiwhich allows access to functions such as Gemini Live to talk, solve doubts and even share what the camera captures. And, of course, the camera has been another recurring themes. The Magic V5 equips a 50 MP main sensor, an ultra wide angle of 50 MP and a 64 MP teleobjective with 3x and digital optical zoom of up to 100x, with the support of AI algorithms. In the video we also review other important sections such as autonomy, wireless load and, of course, the price. The best thing is that you see it complete: There you will find all the answers to the questions you have asked us. This content is a collaboration and sponsorship between Xataka and the brand, but there is no pact on the script or the selection of the issues. The editorial content is prepared entirely by Xataka.

Grok is one of the best AI in the market. The only problem is that its creators insist that it is not

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Elon Musk wants to resume the reins of his businesses. In a recent meeting with the workers of XAI, the tycoon communicated to his staff his intention to create “maximalist truth” systems, but also raised two new projects related to artificial intelligence. The truth above all. That old Musk ambition to create an AI that always tells the truth even if that implies not being politically correct now returns strongly. Editors From The New York Times They were able to attend that meeting in which Musk stressed that Xai is “the only company in which the mission is the truth. If the AI ​​forces to lie or believe things that are not true, you are at risk of creating a dystopian future.” Grok and uncertainty. Recent negotiations For new investment rounds in XAI they have made the assessment of this company and its AI model, Grok, rise to 120,000 million dollars. Musk predicted that the product of Xai will quintuplicate the advertising of X to bring them to 10,000 million dollars, but it is not clear what these predictions pass. Meanwhile, the company follows the wake of other Big Tech and is Burning money in ia as if there were no tomorrow. Musk highlighted the XAI connection with the Tesla optimus, which according to the tycoon “will be more productive than the entire global economy.” XAI acquired x With a strange operation that among other things justifies that Grok does not seem to use X data to train. 64 against 700. According to managers who participated in that event Grok currently has 64 million active users per month, while the latest data suggest that Chatgpt has 700 million active users per month, almost 11 times more. Chaotic reorganization. This summer there have been drastic changes in the XAI structure. Musk has totally reorganized the hierarchy of it and has led an effort to recruit new talents and engineers. But at the same time he has thrown several researchers or has seen how others have left for a serious problem. Igor Babuschkin, XAI co -founder with Musk, He left the ranks from Xai in August, like other engineers and that the Excfo de XAI, Mike Liberatore, which has ended signing for OpenAi. Grok does not stop creating controversy. According to sources close to the company, several of the IA researchers who have abandoned Xai have done it because the startup has set aside scientific orientation to fully focus on the development of products that manage to capture user attention. The examples are clear: Source: ARC Prize. But it is a spectacular model in the benchmarks. The strange thing about that obsession with attracting attention is that Grok probably does not need it. Grok 4, the latest version of the model, has proven to be especially strong according to independent platform tests such as LM Arena, LLM STATS, Artificial Analysis either Vellum. Moreover: right now it is the model that best behaves in the very complex (for machines) Benchmark ARC-AGI 2and also surpassed his rivals in July in the mathematical tests From the benchmark of Epoch Ai. That, however, does not always mean that the model is successful, and in Reddit a user He stood out That idea by saying that “disappointment with Grok 4 is proof that benchmarks mean nothing.” New products in sight. At that meeting Musk spoke of creating a Microsoft competitor who nicknamed “Macrohard” (combining the two antonyms of his rival) and that would use Grok to create software. In addition to that, he raised the development of a AI product for children between 2 and 12 years old, which he called “Baby Grok.” This last product is launched or not, it would be a clear response to controversial that lately surround the AI ​​when it is used by minors. Colossus 2. Another of Musk’s megaprojects consists of start Colossus 2, which would be more than three times more powerful than the Current Colossus: Of the 300 MW of this would go to More than one GW Colossus power 2. Musk has been working for months achieve financing This project with 12,000 million dollars, Elon has returned. “Papi is very home.” Thus he declared Elon Musk on Tuesday his apparent definitive return to the direction of his companies, Tesla and Xai. The scarves in the world of politics – which They came out very expensive– They seem to have been left behind, and the tycoon seems to have activated those febrile work cycles that not only (theoretically) He is self -imposedbut imposes everyone who wants to work For your companies. Image | DVIDS | XAI In Xataka | Tesla has a good reason to offer a bill bonus to Elon Musk: it is no longer his golden egg chicken

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