The MacBook Neo is the biggest existential threat to the Windows laptop market. And the manufacturers have no answer

Catacrac. This is how the announcement that Apple made with the MacBook Neo. They are modest in specifications, yes, but they have a surprising price/performance ratio if we take into account that it comes from Apple. The company, which seemed like it would never “humiliate itself” with a “cheap” product, has ended up doing just that. And in the process, it has posed an extraordinary threat to Windows laptops with a product that is a missile to the waterline of many manufacturers. A perfect team for many people. We’re all looking for the best product at the best price, and the MacBook Neo is a fantastic balancing act. It is not by far the best laptop one can find, but it is a device with a very reasonable configuration for many people. And it is because many people use the laptop for tasks that do not need more power or features. Apple has also hit the nail on the head with the price: being an Apple product, those 700 euros almost seem like a bargain. A textbook masterstroke. While Windows laptop manufacturers get tangled up in justifying why a laptop It should cost 1,500 euros to do everything you want (not to mention the AI ​​options), Apple has on its hands a product that overturns the perception of value. The MacBook Neo does not seek to win performance races, but rather to be the equipment that any student, administrator or home user buys without looking at another alternative. In 2026, true innovation is not to include an incredible NPU, but to offer a product that solves a need and do so at a price that previously seemed an insult by Apple’s standards. Remembering netbooks. Almost 20 years ago the industry tried to move in this direction with netbooks. These Windows laptops were (very) modest, crude and cheap and generated a lot of expectation, but realities soon arrived. Its limitations were so obvious that they were not worth it, and the concept of the “modest, cheap and functional laptop” was perhaps ahead of its time. Cupertino has arrived on time. Apple seems to have arrived at the right time, because we have been saying for years that mobile chips were already extraordinarily powerful and were wasted both in our smartphones and (especially) in iPads. The MacBook Neo is what netbooks should always be—well, maybe a little expensive for a netbook—with the difference that here the features promise to be much more adequate. Slap for Windows on ARM. The appearance of this team is also a very hard blow for all those teams that have tried to Windows on ARM it made sense. We have seen several throughout these years and everything seemed to indicate that Microsoft and the manufacturers they had a chancebut they have ended up making computers that were basically clones of their variants with Intel/AMD in almost everything. With more autonomy and many AI functionsYes, but with often high prices and with some software limitations because the Windows ecosystem on ARM architecture is not nearly as prepared as Apple’s with macOS, which completed that transition after the launch of the M1 in 2020. There is hope for Microsoft and its users. Manufacturers of Windows equipment will now have to react and come up with competitive options. And they certainly have the potential to do so. Qualcomm has its Snapdragon Meanwhile, NVIDIA already has its SoCs for laptops almost ready —we saw them at CES— so we may be looking at a “second era of netbooks” in which the MacBook Neo competes with Windows/ARM machines on price and features. Of course, it remains to be seen what the real performance, autonomy and reliability of these future devices, including Apple’s, are. Suddenly Apple has a catalog of “affordable” products that puts its competitors in trouble. Beyond the Chromebook. The MacBook Neo could be seen as a “Chromebook killer”, but Google has stopped promoting them and manufacturers no longer lend them either so much attention. In fact, the future of Google laptops It seems to go through Android, not ChromeOS. While the MacBook Neo can certainly be a very reasonable device for students, it is actually an attack on the conventional “home laptop” with which HP, Dell or ASUS have always triumphed. Apple’s prestige plays a lot in its favor here, and it may win over not only young people, but also many other users who saw Apple as an aspirational brand that was too exclusive for their budgets. Memory makes everything more expensive… except the MacBook Neo. Furthermore, this launch moment could not be more cruel for Windows laptop manufacturers. All of them have already been warning that they will have to raise prices due to the RAM memory crisis, but Apple has done just the opposite: instead of presenting more expensive products—well, has also done it—, the firm has uncovered a functional and affordable bet that does not punish consumers. Sacrifices must be made, yes, but they are reasonable, especially in view of events. Apple has shown that you can be “humble” in price without losing your identity, and now it remains to be seen what the response of Windows equipment manufacturers is. Because what is clear is that that answer will come. And it is likely that after all this launch it will end up being very good news for us, the users. In Xataka | Apple made a splash with its cheapest iPhone. And the iPhone 17e is coming to repeat the play

A few years ago, manufacturers fought for the most powerful mobile phone. Now they fight so they don’t go out burning

Not too long ago, Samsung and Apple were trying to convince us of something: the titanium It was the best material for a high-end mobile phone. As a user of both the latest Galaxy and the previous iPhone, I have to say that I agreed: we were never looking at mobile phones more resistant to shockschips and all kinds of everyday accidents. With the iPhone 17 ProApple backtracked to return to aluminum. With the Samsung Galaxy S26 Ultrathe Korean company follows the same path. What is happening? Aluminum is back, and everything indicates that it is here to stay. One of the main advantages that titanium promised over aluminum was to promise greater resistance, something that is being demonstrated the drama of the new iPhone 17 Pro and its premature wear compared to previous models. Despite this, companies are returning to aluminum. There is something that both the new Galaxy S26 Ultra and the iPhone 17 Pro Max share: they both have the largest dissipation systems ever built in their families. A titanic effort (to the point of completely redesigning the chassis in the case of the iPhone) to prevent mobile phones from burning in the hand. And there is a key point in this party: we want more and more powerful phones, but someone has to cool them down. Producing mobile phones in titanium is also more expensive, and given the current component crisiswith the RAM shot and internal memories the same wayone of the few cuts that can be made without affecting the overall phone experience is changing the material used. The question about whether we need more power or not, a few years ago, was answered with a resounding “yes.” But for some time now we are not so clear. With configurations of 12 and 16 GB of RAM, and processors that are more powerful than some desktop chips, our smartphones have been increasing power for years without determining too much. Why do we need these new limits?. AI requires RAM and not so much raw power (at least, in the use given to a phone), mobile games are already bordering on the quality of triple AAA console games, and improvements in camera come more through the redesign of algorithms and not so much through increasingly powerful IPS (image chips). In Xataka | Samsung Galaxy S26 Ultra, S26+ and S26, first impressions: a broken heart in an unprecedented commitment to AI Image | Xataka

15 Chinese car manufacturers are going to produce humanoid robots. They will use the same advantage that made them leaders

China is not late to humanoid robotics: it arrives with factories, suppliers, engineers and software already amortized, an advantage that is difficult to overcome. The supply chain of an electric car (sensors, motors, batteries, chips, perception algorithms…) overlaps by more than 60% with that of a humanoid robot, according to CITIC Securities estimates. XPeng, one of the most technological manufacturers in the sector, It also ensures that its robot reuses 70% of the same AI software as its cars.. If those numbers are real without many asterisks, the Chinese manufacturers of electric vehicles are not that they are aspirants to robotics, it is that they are clear favorites. The panoramic. Fifteen Chinese car brands have announced humanoid robot programs, according to the analysis firm Kaiyuan Securities. China already manufactures 70% of the components of “classic” industrial robotics, and the jump to humanoids takes advantage of the same factories, the same suppliers and the same talent that have given it leadership in electric vehicles. The parallel with what Tesla is doing with Optimus is inevitable, but China is running it with dozens of companies in parallel, at a speed that no single company can match. Between the lines. The bets diverge as much as the companies: Yes, but. There are dark clouds on the sunny day that is humanoid robotics for China. XPeng’s IRON robot crashed in a shopping mall in Shenzhen a few days ago. The company has been in robotics for six years. Driving on roads and moving through the rooms of each parent are very different problems. Roads have lanes, signs, and fairly predictable physics. The rooms have stairs, dozens of small objects, people moving, doors to open, intricate locations or chargers with a cable on the floor. The manual dexterity and dynamic balance required by a humanoid robot have no equivalent in the control architecture of any car. And the most talented engineers in the sector know it: several former XPeng executivesLi Auto and Huawei have left their companies to found their own robotics startups. When the path seems clear, the best are not afraid to go it alone. The contrast. Unitree, a pure robotics company with no ties to the automotive industry, distributed 5,500 robots in 2025. Agibot is approaching 1 billion yuan in revenue, about 122 million euros. These companies built from the ground up for robotics are already delivering their product while car manufacturers are still in the reorganization phase. The technological overlap between cars and robots is real in sensors and perception software, but it quickly thins out when the robot has to manipulate objects with great precision, maintain balance on uneven terrain, or work alongside humans. That last “frontier”, the 30% that does not transfer, may be where it is decided who dominates the industry. In Xataka | China manufactures 90% of the world’s humanoid robots and the reason is not its industrial policy: it is crossing the street Featured image | Xpeng

The panic of technology companies about running out of chips has broken the RAM market. Manufacturers have said enough

The RAM market is completely broken. In November of last year we talked about a 300% increasewas the result of the perfect storm caused by AI and data centers. Faced with brutal shortages, large companies are trying to get hold of as much memory as possible, which further destabilizes the market. Now manufacturers are taking matters into their own hands. No hoarders, thank you. In an extensive report published by Nikkei Asiatalk about the big three DRAM manufacturers (Samsung, Micron and SK Hynix) implementing stricter rules for their customers in order to prevent them from hoarding memory. The measures are aimed at ensuring that demand is real, that is, that the chips are not going to end up collecting dust in a warehouse “just in case.” Manufacturers are asking for details about who the chips are for, the quantities and what they will be used for. OpenAI’s dirty deal. We go back to October 1, 2025. OpenAI signed an agreement with Samsung and SK Hynix to a potential demand for 900,000 DRAM wafers per month. The figure is equivalent to 40% of all world production, absurd, but what is striking is the “potential.” As they point out multiple users on Xare securing a critical product for data centers that have not yet been built, with money they do not have. Some analysts called this agreement “The dirty DRAM deal”whose hidden objective seemed to point to a rather dirty move: to create a moat by preventing its competitors from accessing critical technology. Open orders. The AI ​​race is not going to stop because chips rise in price and big technology companies have done what they had to do: everything possible to get chips. At the end of last year, Reuters He said that some companies such as Google, Amazon, Microsoft and Meta had even approached Micron with open orders, that is, they were willing to accept all the memory they could supply, without a price cap. A full-fledged preventive hoarding. Compulsive shopping. AI companies are not the only ones that have tried to secure their chips, PC manufacturers such as Asus, MSI, Dell or HP also began to buy RAM compulsively at the end of 2025 for accumulate inventory before what was coming. Manufacturers are aware of overorders and that is why they are now demanding data on the end customer. The winners. While everyone is fighting to get their chips, Samsung is getting rich. It is not only that has tripled its profitsFurthermore, it is the technological more has appreciated in 2025ahead of Alphabet and TSMC. For its part, SK Hynix has doubled its profitsmainly due to the boom in demand for high-bandwidth memory (HBM), of which it is a key supplier. In Xataka | There is a lack of RAM memories and Micron is going to spend 1.8 billion dollars to produce more. but not for you Image | Unsplashedited

Everyone blames the manufacturers for the lack of memory. Micron says real bottleneck lies elsewhere

For months, memory shortage It has established itself in the technological debate as one of those phenomena that do not seem to need too many explanations. If RAM is missing and prices risethe immediate conclusion is that someone is privileging AI and leaving the consumer aside. That idea has resonated strongly, especially after visible decisions that have affected the domestic channel and have reinforced the feeling of abandonment. But when you get down to how memory is manufactured and kept stable today, the diagnosis becomes less obvious: the bottleneck doesn’t seem as obvious as it seems. A controversial decision. In this climate of widespread suspicion, Micron has become a preferred target, shared with other large manufacturers, but for a very specific and recent decision: the announcement of the end of Crucial consumer products. The company recently announced that will stop selling RAM memory and storage under that historic brand, with shipments expected through February 2026. For many users, that move was interpreted as a direct consumer recall just when memory is short. Micron justified that decision by noting that AI-driven growth in data centers has skyrocketed demand and that Crucial’s exit seeks to improve supply and support to its strategic customers in higher-growth segments. The market has changed size. From Micron’s perspective, the problem is not a renunciation of consumption, but an abrupt change in the scale of the market. Christopher Moore, vice president of marketing for the client and mobile business, He said in an interview with Wccftech that the company continues to have a relevant presence in PCs and mobile devices, while serving data centers. What has altered the balance is the growth of the data center business, driven by AI, which has gone from representing around 30% of the market to approaching, according to its figures, 50% or even 60%. That leap, he defends, has left the entire industry without sufficient margin. Variety also creates scarcity. For Micron, the bottleneck is not so much the lack of factories as how the existing ones are used. Moore explains that producing memory is not about making a single type of chip seamlessly, but rather about switching between multiple densities and configurations depending on what customers ask for. Each change, for example going from 12 GB to 16 GB modules or from 16 GB to 24 GB, forces lines to be readjusted and reduces the total output volume. In a context of skyrocketing demand, this variety, which was previously acceptable, becomes a direct brake on production. Micron’s new Idaho factory under construction Faced with the temptation to think that new factories will solve the problem, the manufacturer asks for patience. Moore explains that expanding memory capacity is not an immediate process, because it requires not only building facilities, but equipping them, validating them and certifying each product with customers. The company laid the first stone three years ago in its ID1 plant in IdahoUnited States, whose entry into operation is scheduled for mid-2027. Even so, it warns that there will be no significant impact on supply until the entire qualification process is complete, which it places in 2028. Crucial is gone, the channel is not. Moore assures that, although Crucial has disappeared from the consumer showcase, the company continues to provide memory to major PC and mobile device brands through channels less visible to the end user. This OEM channel, in which Micron supplies memory directly to integrators and manufacturers, concentrates a very relevant part of the market and ends up being incorporated into commercial designs and equipment. From their point of view, the consumer continues to receive Micron memory, even if it no longer does so under a recognizable label. With this panorama, the lack of memory ceases to be a problem of isolated decisions and is revealed as the result of several overlapping tensions. AI-driven demand for data centers that has changed the scale of the market, operational limits on production and long lead times to expand capacity explain why supply will remain tight for years. Micron places the relief horizon no earlier than 2028 and, until then, the consumer will live with fewer options and pressured prices. The bottleneck, the company insists, is not only in who buys the memory, but in how it is manufactured. Images | Micron In Xataka | The situation with RAM prices is so desperate that there are already those who build their own memory at home

Chinese manufacturers are launching electric cars at a hellish pace. Toyota’s response: Kaizen philosophy

Two years ago, Tesla was advancing at a dizzying pace. Their sales were growing and they were putting all their machinery in motion to maintain an advantage over competitors. Its production process allowed it to manage such high profit margins that later they could push hard on the price end. Part of his secret was machine called Giga Press. The we could see in their Berlin factory with our own eyes. Huge, imposing. With it, the company produces larger chassis parts more quickly. That allows you manufacture much faster than the competition because for rivals that same piece consists of many other smaller pieces that must be assembled. The revolution is such that large companies They seemed determined to get theirs own to be able to stand up. Tesla also announced that I was ready to create larger pieces and, therefore, further reduce times manufacturing with a larger Giga Press. Time has told us thatElon Musk’s are having problems to carry out this evolution of the Giga Press. And that the machine, no matter how much it can make copies at a great rate, also has its counterpart as very long machine breaks when you want to modify the part in question. But speed up development times seems to be the focus of large companies. Chery assured a long time ago that chinese rule It was kind of inevitable. For them, Europe has lost the battle because the development of their vehicles is much fasterresponding to public demands at a frenetic pace. And although we are talking about a Chinese brand defending its business formula, the industry does seems to be moving in that direction. Honda and Nissan explored a merger to save this second one from bankruptcy. One of the objectives to be exploited with this possible merger was to be more agile in the development of automobiles. Renault boasted just a few days ago that your Twingo has been developed in record time. In China, of course. But faced with the infernal pace and a frenetic launch number, Toyota seems to be opting for the complete opposite. Pause and perfectionism. In short: philosophy kaizen. Why does an electric car have less autonomy than advertised? Kaizen philosophy or how to perfect a product A good example of how the Chinese industry pushes to launch models on the market at a frenetic pace is that of BYD. The Chinese company is experiencing first-hand the dangers of following the devilish pace of less powerful startups when you aspire to manufacture more than five million cars a year. And 2025 has been marked by the announcement that they would incorporate their most advanced driving systems into all their cars in China. To all, without exception, including the BYD Seagull (BYD Dolphin Surf in Europe). A car that sells for less than 10,000 euros in the Asian market. This has become obsolete of their own cars and has had an immediate consequence, with customers waiting for the new and more advanced models, the units that do not incorporate this technology have accumulated in their dealerships waiting for a possible buyer. That strategy, that of launching a product on the market in the shortest possible time and fixing its possible defects on the fly, relying on a adaptive capacity Extraordinarily fast, it plays against what the Japanese philosophy has always been. In Japan they have made philosophy kaizen its greatest exponent. Guillermo García Alfonsín explains in this documentary on YouTube how Japan has built a car empire from nothing. One of the great secrets has always been to study to the point of exhaustion how to improve an existing product, paying obsessive attention to the smallest detail. The result is that Japanese companies are always at the top of the reliability tables. Chinese manufacturers are choosing to reduce development times to a minimum. Toyota bets on the opposite The culture shock is evident. Faced with companies that develop their products at a dizzying pace and apply all kinds of improvements in the shortest possible time, Japanese perfectionism prefers to play it safe, with lead feet but with the guarantee that what they put on the market is the best result they can achieve. a few months ago From Toyota itself it was implied that the rush had reached the heart of the company, that they felt they were missing the train of the technology of the future. To this narrative, it is now assured Nikkei, The conservative vision has prevailed: a generation of cars that will last up to nine years to safely face the leap to electric cars. Until now, each generation of Toyota lasted between five and seven years, moving at the same times as the rest of the industry. The Japanese newspaper assures, however, that Toyota is betting on renewals of the models that will approach the decade and that it will be the remote updates that keep the car up to date. Of course, in Nikkei They point out that the models for China will follow their own rhythm, with more constant launches. The decision also seems a response to a complicated regulatory market. Toyota is one of the few companies that has renounced the electric car As the only solution, he has been defending for some time that each market requires different cars and that it is necessary to adapt to them. And in that context, it is the automotive group that more cars sold by far. The Japanese are treading carefully before making the leap to electrification. He Toyota bZ4X It was a sales failure and aspires with its latest update to boost the units it has put on the market. High consumption, equally high price and an improvable production process They put an end to the company’s first electric model. The jump to the electric car is also a challenge for the company, according to the consultants employed by the same company. The reverse engineering company Caresoft Global It already alerted Toyota that its production process … Read more

Chinese electric car manufacturers opted to develop their own chips. He already plans to sell them to others.

In 2024, Nio advertisement the world’s first 5nm chip for autonomous driving, being an important step towards technological independence from a Chinese manufacturer of such caliber. A year and a half after its announcement, the company is now beginning the external marketing of that chip, according to they count from Latepost. In this way, Nio is on the eve of transforming one of its most expensive investments into a potential source of income. Just like point The electric vehicle maker has already begun providing technology licenses to an automotive chip company. A multimillion-dollar project that seeks profitability. The development of Shenji NX9031 It has involved an investment of billions of yuan. William Li (Li Bin), CEO of Nio, revealed that the R&D expenditure on this chip was equivalent to the cost of building 1,000 battery exchange stations, which would place the investment above 140 million dollars. The project, started in 2021, has involved more than 600 professionals covering front and back design, verification and testing. What makes this chip special. Made with automotive-grade 5-nanometer technology, the Shenji NX9031 promises approximately four times the computing power of Nvidia’s Orin-X. Zhang Danyu, head of Nio’s chip division, pointed out in May that in some of their specifications they even surpass industry-standard chips and that their mass production began several months before Nvidia’s latest smart driving chip, the Thor-U. It is currently integrated into models such as the ET9, ES6 2025 and EC6. How much does a technology license cost?. According to share From Latepost, the value of these license agreements varies significantly depending on the type of authorization. An individual intellectual property license could be worth several million dollars, while a technical authorization at the system-on-chip (SoC) level could reach hundreds of millions of dollars. A new source of income. That the Nio chip begins to be marketed externally comes at a great time for the company, especially now that the manufacturer faces pressure significant from investors and has promised to become profitable in the fourth quarter. The company has intensified its efforts this year to reduce expenses and explore new sources of income. In March, Li Bin already advertisement publicly at the China EV 100 Forum that Nio chips and operating systems would be open to the industry. “If they want to buy the best chips, they can contact Nio,” he said then. What it means for the future of Nio. According to Li Bin, the chip provides a cost optimization of approximately 10,000 yuan ($1,400) per vehicle in the brand’s own models. Now, with the external license, Nio not only recovers part of its investment, but also positions itself as a technology provider for other manufacturers in the automotive sector. In Xataka | The longest straight road in the world is a mental challenge: 240 km without curves, in the middle of the desert and with truck traffic

The EU is beginning to suspect manufacturers’ plants

The Chinese automotive industry has set out to conquer Europe. He is doing it bringing your cars directly from the factories in China, partnering with European groups and also in the most optimal way for the market: opening factories in our territory. It is the optimal way to avoid tariff packagesyes, but there is a problem: there are companies assembling their cars with removable kits. And that is not liked in Europe. Recently, Stéphane Séjourné, Vice President of Prosperity and Industrial Strategy of the European Commission, commented to the Italian media La Stampa who are attentive to the situation of some Chinese manufacturers. The focus, in fact, is on those who have settled in Spain. “Currently, there are manufacturers in Europe who assemble chinese cars with Chinese components and Chinese personnel. It’s happening in Spain and Hungary, and it’s not right”. It’s not the first time he says it. A little over a year ago, tariffs on electric cars coming from China came into force. They don’t have to be Chinese (the Tesla Gigafactory in Shanghai are included in those tariffs, for example), but the Asian country has designed a way to assemble cars in foreign countries with a double objective. These “removable” kits They are parts of cars that are manufactured and assembled in China to later dismantle them when they see that everything works, send them in pieces to the destination country and, on the new floor, the workers assemble them again. It’s not like building a car, but like rebuilding a giant LEGO. Ebro is an example. Assembly plant or manufacturing plant? a few months ago we already have that this “void” was something that they already contemplated from Europe, but there was a second reason. In July, China’s Ministry of Commerce held a meeting with a dozen domestic manufacturers who were given a maxim: the secrets of the electric vehicle industry must be protected as much as possible. That means key vehicle systems would be made in China, where it’s easier to maintain control. Valdis Dombrovskis is the executive vice-president of the European Commission and has already expressed his doubts about the value that will be created in the European Union with this way of proceeding. “What part of know-how Will it be stored here? Is it a simple assembly plant or an automobile manufacturing plant? “There is a substantial difference,” he said. Returning to Séjourné, he assures that he does not believe that tariffs are the answer because “they destroy the value chain and create trade tensions.” He does not give an answer about what should be done, but comments that we Europeans “need to be less naive and put ourselves back to the standards of all the major economies in the world.” The Chery factory in Barcelona, ​​for example, is one of the Chinese factories that have operated in SKD, or Semi Knock Down, mode. As our colleagues point out Motorpassionfrom China the car is sent half disassembled, without elements such as the steering wheel or wheels, and then they are assembled again on European soil. The idea is that pass to the CKD or Completely Knock Down mode. This implies that They will arrive completely disassembled and will be assembled in Barcelona completely, including welding, painting and there will be an integration of local suppliers that will improve that value chain and create wealth in the surroundings of the factory. What they criticize from Europe is that the operators are, sometimes, workers who come directly from China. An example, also on Spanish soil, is the CATL gigafactory in Zaragoza. They will create batteries to supply the Stellantis plant in Figuerelas and it is expected to generate 3,000 direct jobs. But, when it came time to build the factory, There will be close to 2,000 workers from China those who do the work. One eye on removable kits, another on hybrids Because the objective of the European Union is for the brands that reach our territory to generate wealth in the countries in which they are established. There are relevant examples of this. SEAT gives direct work more than 15,000 people between the Martorell plants, but indirectly generates thousands of other jobs. Similar happens with Toyota in Valenciennes. In the French plant they employ about 4,000 people, but they generate thousands of indirect jobs in the surrounding area because logistics, auxiliary industry, local suppliers, etc. come into play. In fact, they point that Toyota in Europe directly and indirectly employs 94,000 people. But although Europe’s focus on protecting community interests is focused on the electric car, we have already said on occasion that hybrids and plug-ins are the real threats. In May 2025, Chinese brands reached 5.4% market share, with more than 60,000 cars sold compared to 3% in the previous period. In that same time, the European market only grew by 1.3%. These figures were achieved thanks, above all, to the hybrids that brands like MG or BYD have brought to our territory. And this success does not come from nowhere: Chinese hybrids offer a good price-power-design ratio, with attractive and very competitive prices against which European and Japanese manufacturers barely compete. The solution? Complex. Séjourné also commented that Europe is “the only continent that lacks strategic thinking in terms of industrial policy”, and the solution may be to apply something similar to what, precisely, China did in the past. When foreign brands wanted to establish themselves in the Asian giant, they had to partner with local companies so that there was a transmission of knowledge and wealth. And, perhaps, that is the way for foreign brands to establish themselves in Europe. In fact, this is exactly what Josep Maria Recasens, president of Renault Spain, is asking for, who has also stated that Europe “cannot allow them to make four plates with wheels.” Images | Ebro, BYD In Xataka | Chinese cars are “indistinguishable in quality” from European ones. We don’t say it, the industry itself says it

Mobile phone manufacturers first stopped including the charger with every purchase. Your next threat is clear: the USB cable

There was a (wonderful) time when when you bought an iPhone, Apple not only included the cable and charger, but also included EarPods headphones. In 2020 the iPhone 12 arrived and They broke that tradition: that box It included the phone and the charging cable, but nothing else. All manufacturers released following that trail with the same speech from Apple: at that point, users they used to tell with their own headphones and some charger, so what they were doing was protect the environment although that argument was not particularly convincing. Of course, they did something else: first They saved money by not including those elementsand then they earned it when you bought them official headphones and adapters if you ended up needing them. Of course one could resort to third-party accessories, although Lumafield CT scans have been demonstrating for some time that cables, chargers and headphones from companies like Apple are expensive because they are small works of art of engineering. In fact, those same images reveal that the same you shouldn’t trust of “strange” cables, lest they be tools to hack your computers. The truth is that Apple’s decision – which other companies such as Fairphone had previously made – made a deep impact on the industryand nowadays it is very rare to find a mobile phone whose box includes a charger, much less headphones. But the thing is can go further. USB charging cables may also be about to disappear from those boxes. Do we really need the USB cable to be included with our devices? A Reddit user revealed recently how when buying his Sony Xperia 10 VII he had found a surprise: in the box There was no charger, but there was no charging cable either.. In the photo included in the post it was clearly seen how this absence was made evident on the back of the box. The Sony Xperia 10 VII does not include a charger or charging cable. It is true that Sony is no longer a major player in the field of mobility, but these types of decisions are what can begin to establish an important precedent that other manufacturers end up adopting as well. At Xataka we have contacted those responsible for Sony to try to find out the reasons behind that decision. In the absence of confirmation, it seems clear that the environmental protection and the reduction of electronic waste may once again be the clear argument, although obviously the savings for Sony may also be relevant. The European Union precisely wanted mitigate the problem of electronic waste years ago. He did it at set the USB-C connector as the standard connector to charge mobile devices, something that for example forced Apple to ditch your Lightning connector. In these years it seems clear that users We have ended up accumulating a good number of USB-C cables to charge our devices. It is something similar to what happened with chargers: a priori we all have one at home, so the need to include them in the box, as is now the case with cables, is debatable. Of course, it also happens that over time mobile phones tend to allow charging at higher power or transferring data at higher speeds, and this makes it necessary to use chargers and cables specially prepared to take advantage of these options. But even in those cases, including the charger or cable doesn’t seem to make much sense. Especially because Those accessories that manufacturers include are the “basic” models that allow you to upload or transfer data, but not at maximum speed. The usual thing here for years is that manufacturers offer that option on the mobile, but we have to buy the specific charger and cable separately, which imposes an extra cost. Will we therefore see fewer and fewer USB cables included in mobile phone boxes? It seems quite possible. Now all that’s left is for the manufacturers of those USB-C cables to solve their big problem: label them well so that we know which one to use at all times. Image | Zana Latif In Xataka | The USB-C standard promised to solve the connector chaos. The situation is worse than ever

China is building more electric cars than you can sell and that announces something dramatic: a manufacturers bleeding

For years, China has cooked its assault on the electric car. As in other sectors, the country has put a cooked pot and has been done with all the ingredients. Little by little, it has been heating the water, browning the sauce and, with everything ready, the fire has risen. The time has come to get the dishes. And it doesn’t matter if someone stays along the way. A huge market. China is the largest electric car market. Not only that, by volume, it is the country in which more cars are bought if we add all kinds of technologies. His market is gigantic. To the point that In it, 23.5 million cars were sold In 2024. To get an idea, in the United States 16 million cars were sold and around 12 million cars. Why does an electric car have less autonomy than the announcing According to data from Carnewschinasales were slightly lower (22.9 million) but the International Energy Agency (IEA, for its acronym in English) and the specialized medium in the Chinese market agree that the barrier of more than 11 million vehicles of new energy sold (category in which plug -in and electric hybrids are included) was broken). Over low heat. Until last year, European manufacturers had been leaders in the Chinese market. Little by little, local manufacturers have gained ground … until Byd rolled Volkswagen. Among new energy vehicles, more than 60% of sales They are electric cars. And there, Chinese manufacturers have passed over Westerners. They have achieved it with a determined policy. European manufacturers were offered land and labor at balance prices. Of course, they had to associate with local manufacturers. These manufacturers have learned from the West and, in addition, They have received subsidies from the Chinese governmenteither with the creation of state companies (or partial participation in them), almost free land and facilities and soft loans. And, at the same time, the State has been taking strategic positions. China controls the supply chain of semiconductors But also the production of Rare earth and of batteries. All this has caused that the cost of producing in China for the Chinese market is much cheaper for its local producers, which has resulted in a better product at a better price than foreign competitors. Fearless. Once the State has been done with the ingredients and has put the cooker, it has not been afraid to climb the fire with the intention that their marks will eat the western ones in the country. The purchase subsidies have been focused on maintaining a constant sales yield of electric cars and new energy, where China has managed to get ahead. At the same time, a wave of nationalism well aimed from the State (for the interests of its manufacturers) has moved the purchase interests of consumers. They already see Western brands as a thing of the past. Companies that previously positioned themselves as a luxury product today are obsolete in a market that bets on a type of car without barriers. A car that is the object of mobility but is also karaoke or interactive center where to take a while surrounded by screens. Overcapacy. Or overproduction, so that we all understand each other. According to data from the Chinese Association of Automobile Manufacturers, In 2024 there were 31,282 million vehicles and 31,436 million were sold. Keep in mind that much of that production, obviously, was sent outside the borders. In fact, already in 2023 The country beat Japan as the largest car exporter in the world. The problem is that the formula has begun to give symptoms of exhaustion in this 2025. O, as little, of a certain stagnation. Last August, Byd confirmed that he had to redirect your sales prospects. The company I planned to produce 5.5 million of vehicles but its new objective is on the border of the 5 million. With 80% of its sales in China, which by the brake begins to give an idea of ​​the difficulty finding the market to absorb all the cars that are producing. An unexpected war. That difficulty in putting cars in the market has been the manufacturer himself in his meats. They explain in Reuters That in the Chinese city of Chengdu it is easy to find cars with discounts of 50%. Some of them, the Audi that are manufactured in collaboration with FAW, are sold with up to 60% discount. That war is dilapidating the margin of benefits of brands such as byd that have more muscle than rivals to lower prices and reduce stock. Because that is another of the obvious symptoms that point to a slowdown in the Chinese market. A few months ago, The concessionaires themselves asked that manufacturers stop sending cars because they were having problems selling them despite the attractive discount. In fact, The State itself has brought together manufacturers To deal with the topic of kilometers 0, which add up as a sale but then are forgotten in stores in the absence of a buyer. A private market. When China lived its previous price war, we already commented that it was a fire test for some companies. The problem of this wild competition is that manufacturers enter a downward price wheel where cars are ended up without taking out enough benefit to it. So, Tesla and Byd They were the ones that had the entire muscle to destroy the rivals. But, in addition, two peculiarities in the Chinese market must be taken into account. The first is that the launch rhythm is very high. That makes the companies themselves leave the cars they have launched just a few months or a year ago with their own innovations. This is the case of byd And the announcement that His eye of God would reach all his cars From now on. The client observes that the models and prices are renewed with each launch. Conclusion: delays the purchase, the stock accumulates and the cars are outdated. But, in addition, manufacturers … Read more

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