luxury

In the full boom of foreign tourism, Metro de Madrid has had an idea to make its brand profitable: luxury merchandising

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No matter where you go or who you ask. There are certain icons that everyone recognizes worldwide. They are part of a border -proof visual heritage. A clear example are The Olympic ringsthe symbol of peace or the dollarthe arroba or the Celebrate Smilethe smiling yellow face designed decades for Harvey Ball. If we probably did a survey most people would include in that list of universal symbols The subway logo from London. Madrid It seems determined The same thing happens with your suburban. What happened? What Metro de Madrid has surprised with A peculiar proposal. One that has little to do with trains, infrastructure and schedules. Or yes. The institution has just presented an official clock, a submersible Berbier piece, stainless steel and sapphire crystal ‘inspired’ in the capital’s suburban. The images that they have already been seen show the red, blue and white logo of Madrid in the sphere and how the marks of the hours are decorated with The colors of the different lines. One, light blue; two, red; three, yellow; four, brown … in another historical wink at the bottom of the sphere appears The figure “1919”the year in which the First Line Four Caminos-Sol was inaugurated. Click on the image to go to Tweet. Is more known? Yes. Sunday The world slid Some details of the launch. The idea is to create only 50 numbered units that will be sold for 395 euros. Too much money? No problem. In case the Limited Editing Berbier clock is exhausted or the client wants to pay less, Metro plans to market another, cheaper model, which will incorporate a similar sphere with interchangeable silicone straps in four colors. The price in that case will be 120 euros. However, there is much more interesting fact. Not by what he tells us about the clock itself, but of the Metro plans. According to Precise The worldthe new accessory can be bought unocidly in the store that the operator plans to release at the opera station. It will be The third (There is already one at the Sunstation and another in the Plaza de Castilla) and the idea is that not much to open its doors. In January He pointed to the second half of 2025 already early summer It was specified that the space is probably available in the last quarter of the year, which will allow you to take advantage (at least partly) the Christmas campaign. Metro stores? That’s how it is. In itself, stores are not a novelty. As Remember Europa Pressthe history of the Metro store can be traced at least 1984, when it opened its sun sales space. Several decades later, at the end of 2017, added the place of Plaza de Castilla. Today its catalog of items can be consulted (and buy) also in latientademetromadrid.com. In addition to selling merchandising Officer and pieces such as the new Berbier watch, the opera space will serve travelers as office Customer service. But … What do they sell? They don’t sell, better. His articles list It is amazing broad: bolis, bags and backpacks, cushions, sweatshirts, fans, bottles, socks, notebooks, toys, cups and even lames with stations posters such as Santiago Bernabéu or metropolitan state. All related in one way or another to the Madrid suburban. Most show the famous blue, red and white logo or incorporate the colors of the different lines. In the wide metro catalog there is also Bestsellers They have stood out for their commercial success. For example, Some shoes Sports designed in collaboration with Titocustoms to celebrate the company’s 105 years. They launched as a limited series, but given their “great reception” Metro decided to create a new edition. In total more than 1,000 pairs have been sold. Another product with pull is The Christmas sweater. It was released in 2023 and they have already been dispatch More than 3,000 units. Are there more figures? Yes. Not many more, but there is some that helps us understand the scope of the commercial stores of Metro de Madrid and especially its evolution. At the beginning of the year, when the plans to open the opera store were announced, the Europa Press agency wakefulness That in 2023 the volume of sales before taxes reached 127,470 euros, a record that exceeds the box of the previous year, which had been 81,619. That is, the billing shot more than 56% in a year. Most sales were channeled through physical stores (75%), highlighting above all sun, with almost 65,400 euros. Why do you do it? To understand Metro’s commitment you have to know your data, but also (and even more) the context. His decision to open a new opera store coincides with two clear trends. The first is the increase in travelers. In January the company estimated that in 2024 it had reached its “historical user record”, with 715.2 million trips8% more than in 2023. The data of fact improves those registered by the company in the years before the pandemic. The other trend is the increase in tourism. Especially that of foreign origin. Spain is close to passing the historical barrier of the 100 million of international visitors and there are those who believe that in not much time, By 2040will be the great tourist referent of the planet, surpassing France or the US. Much of that flow is directed to destinations of the Mediterranean coast, the Canary Islands or Northern regions, such as Cantabria either Galiciabut Madrid also plays a key role in the national tourist fabric. In 2024 Madrid received More than 11 million of visitors. It is estimated that the international market meant 56% and generated more than 16,000 million euros, 21% more than in 2023, with a key weight of the US, Italy and France, although the Chinese are the ones who have grown the most, 74%. And what is Metro? Everything indicates that taking advantage of that pull of visitors and users. After all, the new store will not open in any place. … Read more

In Spain, eating chocolate is becoming a luxury. And that has begun to take its toll on your consumption

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Despite price swings And that the tablets no longer take the deficated rhythm of A few months agothe chocolate market continues to cross turbulence. The latest IPC data show that eating chocolate today comes out 19% more expensive that a year ago, which threatens to convert the chocolates and chocolates into (almost) a luxury. Consumption is not falling to the same extent in which prices rise, but the industry begins to understand a reality: demand, even the very very chocolate, It is not immune to inflation. The big question is now … Will prices continue to upload? A percentage: -13%. They do not run good times for cocoa and chocolate lovers. It is something that We have been saying. Your crisis responds to A mixture of factors that transcend Spain, but still the data that are coming from the national market help to better understand its evolution and perspectives. One of the last clues is the INE in your price index August. It shows that both chocolate and cocoa powder continue to make more expensive. The first is today 13.1% more expensive than in January and 18.8% more than a year ago. In the case of the second, the product that is marketed in dust, the percentages are respectively at 10 and 11.8%. They are not as strong increases as those of a few months ago, when the interannual chocolate climb touched 25%but still far exceed General Food CPIwhich barely grew 1.8%. Consumption, in retreat. The price is not the only clue we have to understand the chocolate situation in Spain. Moreover, there is another equally important (or even more) indicator that is directly related to the evolution of costs: demand. And this is also far from moving in positive values. As the price of chocolates, tablets, nougat and other cocoa products rose, its demand was contracted. And what, how has you denounced Facua, at least part of the sector attempted to compensate for raw materials through a strategy of “Redouflation”which basically consists in reducing the size of the product without touching its price. At the end of 2024, for example, the organization detected that practice in Christmas sweets. And how does demand evolve? If we talk about chocolates, cocoa and their derivatives, the data from the Ministry of Agriculture, Fisheries and Food draw a negative curve. Your study ‘Food consumption in Spain’prepared with data from 2024, shows that last year we buy less than the previous one. The fall was 4.4%, although in the specific case of per capita consumption the setback was higher, 5.6%staying at about 3.03 kilos per individual and year. “In the long term, the purchase of these products by Spanish households decreases, because 4.7% less chocolates/cacaos are bought than with respect to 2008,” Precian From map, which clarify in any case that this setback does not affect the entire sector equally. In fact, it is concentrated in derivatives, which retreat 10%. Chocolates grew 6.2%. Four of the 2024 food report published by the Government. Are there more updated data? Yes. And although the figures change the sign, negative. Updated data The Ministry on Food Consumption shows that in the mobile year at the end of the first quarter (March 24-March 25) the demand for chocolates and cocoa in Spain had reduced 6.1%, leaving per capita intake by 2.96 kg. A year earlier that indicator was greater: 3.19 kg. Now, that fall leaves a positive reading for the industry: chocolate is enduring the price increase well. Or at least he is not suffering as much as he could. It is reflected by another report published in July by Nielseniq, which esteem That the demand for sweets in general has contracted 2.6%, that of chocolate 3.2%and that of cocoa 1.7%. It may seem a lot, but it shows an amazing resistance of the product if one takes into account that in a few years it reached take up 30%. Less consumption, more expense. The Data from the Ministry of Food They show a curious trend in the chocolate sector, one that is probably explained by that decoupling between the rhythm to which prices rise and to which demand lowers. In 2024 we might have bought less chocolate, cocoa and derived products, but if we talk about the money moved in the market the data is superior. “In terms of value, the category closes with an increase of 6.4%, which means a gain of 86.5 million euros for the industry,” Confirm the mapwhich has also found the increase in ounces throughout the year 2024. “The average price of these products is € 10.11/kilo, a figure that is 11.3% greater than last year, an increase of € 1.02/kilo.” Year (Tam March) Consumption (kg/per capita) of chocolates/cacaos/dirt 2O25 2.96 2024 3.19 2023 3.21 2022 3.54 2021 4.03 2020 3.57 2019 3.57 Millions of millions (which). The Photo of the year included between the months of March 2024 and 2025 is similar. The millions of kilos of chocolate that moved in the industry fall, but the millions of euros of billing rise. To be precise, the first indicator retreated 6.1%. The second grew by 7.1%. In fact it is one of the greatest increases between the categories identified by Map in its latest report. Only the prepared dishes (10.8%), olive oil (11.8%), frozen potatoes (11.9%), some fresh fruits (8%) and part of the wine industry, although with lower billing levels, are exceeded. How does the industry respond? Recently, coinciding with the World Chocolate DayEfe published a balance that shows that (despite everything) the chocolate industry is maintaining its sales and enduring the guy. It does so in thanks to exports. According to the data it manages, in 2024 consumption grew by 7.5% in value while its volume was reduced by 3.9%. I wish They stand out That data and remember that in 2023 the difference between spending and volume was more pronounced. “There is an effort, since profitability is reduced by the cost of raw material.” For the Spanish industry … Read more

The new aesthetic luxury of “liquid surgery” that promises what the Botox no longer sells

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In the new economy of the “invisible luxury”, the object of desire no longer hangs from the arm: it melts with the skin. Instead of great transformations, the aspiration is that “it is not noticed.” A lifting without scars, a brightness that looks like a repair dream. In that league the newly baptized “liquid surgery” plays: four -digit facials that promise a Botox effect without needles or rigidity. A new trend. After the rejuvenated reappearance of Lindsay Lohan, a reporter from The Times He went to the most exclusive spa by Beverly Hills to test the “MBR Best and Ultimate Liquid Surgery”, a 995 -dollar protocol. The session includes cleaning, toning, hyaluronic acid masks and, above all, the application of a star serum: 1,784 pounds the 50 ml bottle, sold as “viper venom imitator” to achieve a “more subtle” botulin toxin effect. The journalist described a “striking” difference after applying the product in half face and collected that the usual clientele includes local elites and celebrities that repeat monthly and complement at home. The text itself points out that the term “liquid surgery” was coined by a German marketing department: there is no scalpel, but a high -cost cosmetic ritual with immediate results. The spa presents it as the “less invasive” route towards the good face effect that was previously associated with visible injectables. Aesthetic luxury changes the skin. The turn responds to a broader trend: undetectable results. As we have detailed in Xatakathe deep flat lifting – which repositions muscles and ligaments in block to avoid rigidity – has become the standard among star surgeons. The effects last between 10 and 15 years, but prices easily exceed six figures. Given this situation, Botox has lost part of the story. In a report for Women’s Health They have described as Jennifer Aniston He has recognized that he tried the injections, but abandoned them for considering them “ridiculous” in excess. Instead, combine facials, lasers and radiofrequency (Themage) with a healthy lifestyle. The narrative now relies on bioestimulators: polynucleotides derived from salmon DNA (PDRN) that promise cellular hydration and regeneration, or exosomes, small vesicles that act as regenerative “messengers”. He Glow discreet becomes symbolic capital. Towards combined protocols. The immediate future points to repeatable treatments, expensive and continuous maintenance, which mixes apparatus (laser, radiofrequency) and cosmetic biology (polynucleotides, exosomes). That is today the “toolbox” that celebrities present as an alternative to click or go through an operating room with public visibility. On the cusp, the elite scalpel continues to mark status; At the base, four -digit facials sell the “invisible effect” in cabin format. This is how the term coined as “liquid surgery” fits at that intersection. The problems that are coming. The boom of “liquid surgery” and other less invasive treatments drag shadows that should look straight ahead: from the regulatory vacuum to unequal aesthetic pressure. On the one hand, The Newbeauty Portal Document The case of Victoria Nelsona client that denounced burns and scars after a “high -power” peeling and microneedling years performed, allegedly, out of the legal reach of a aestheticist in California. Dermatologists consulted recalled that procedures such as medical peels, microneedling, lasers or injections should be carried out in clinical environments and under medical supervision. A peeling, they underlined, is not a ritual of beauty but a “controlled chemical burn” that, if it runs badly, can leave irreversible sequelae. The case illustrates a hole between marketing, licenses and security. On the other hand, in other types of treatments science does not support a promise. Polynucleotides –extracted from salmon DNA and increasingly present in elite clinics– They have biological base and even a previous medical use in wounds and burns. Side effects, when injected, are usually mild (bruises, swelling), but robust studies are missing that support their long -term benefits. It also happens with exosomes that it is still consolidating in the scientific field and with collagen supplements, where the benefits are modest or contradictory and many studies have been financed by the brands themselves. There is an even broader background. The aesthetic pressure is not limited to the cabin of a spa. The cultural narrative has oscillated from Body Positive to ultra -launching standardsamplified by Fashionable thinning drug and Digital filters that multiply impossible expectations. In this field, scrutiny is deeply unequal. They carry the demand to stay young and with a double penalty: both those who are operated and those who decide not to do so are criticized. Sarah Jessica Parker has been insulted for showing wrinkles, while Pamela Anderson was criticized for exhibiting her naturalness without makeup. Men, on the other hand, usually enjoy indulgence: names such as Brad Pitt, Tom Cruise or Bradley Cooper have starred in speculation about touch -ups, but rarely face the same public trial. Even the data shows the gap: As we have pointed out in XatakaLiftings in men grew by 26 % between 2022 and 2024, but the media account presented them as a simple “set -up”, not as an “aesthetic obsession.” The result: eternal youth remains a female demand and an optional option for them. An eternal youth with conditions. The snake venom facial in Beverly Hills is more than an aesthetic whim. Summarizes a global trend: displacement towards less invasive procedures, more expensive and with an aura of exclusivity. An eternal youth reserved for those who can pay it, while the rest of society consumes supplements, collagen powder and digital filters as substitutes. The question, however, is still open: are these advances a real scientific revolution or a marketing mirage? Maybe how did The Times the chronicler When leaving the spa, the eternal youth does exist, but it costs the same as thirty beers in an airport. And, above all, it is still a luxury with class, gender and power more visible gender than any wrinkle. Image | Freepik Xataka | Surgeons are facing a new challenge: patients who want to resemble their double created by AI

In Ibiza the luxury villas and ‘Beach Clubs’ have taken over the bathing areas. And the neighbors are saying enough

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Every year Ibiza receives hundreds of thousands of tourists that dream of the same: enjoy the Sun of the Mediterranean and take a dip in one of its paradisiacal coves. That has converted the sand of the Ibizan coast in the object of desire for locals and visitors, a coveted (and quoted) privilege that has long faces a serious threat: privatization covert of the beaches. A risk that materializes in the form of hammocks and sun loungers. What happened? That the summer of 2025 will perhaps go down in history by the forest firesthe Heat waves or the You alert of the hoteliers, who despite the record influx of tourists who are registering Spain perceive a fall in their turnover; But of course it won’t solve it One of the ‘hot potatoes’ of the Balearic coast: the private occupation of the sand. Eldiario.es remembered it yesterday An article in which he remembers some of the main controversies that Ibiz Beach Clubs. It is not really a problem that affects only the Pitiusa Islands. In Malaga the neighbors They have warned of the “privatization of the beach” for the expansion of several beach bars and in Menorca There have been criticism For the closure of roads, which prevents visitors (and neighbors) from practicing hiking in the area. Where does the controversy come from? Ibiza is close to 230 kilometers Costa and a good part of it are beaches and coves that, for decades, attract tourists from all over the planet. The result is that a portion of its sand, with its umbrella and sun lounger, has become (especially during the summer) into a precious good … and disputed. Residents know it. And also tourists and hoteliers. Hence it is not uncommon to find in the island press Complaints by Beach Clubs and restaurants that occupy sand with hammocks and umbrellas, hoarding more space than they allow them Your concessions. Or even news on villas and companies dedicated to the luxury holiday rental that colonize ‘the coves. In August Nou Diari He warned that the “undercover privatization” of the beaches is filling the patience of the neighbors of Ibiza and recalled that for years it is not strange to meet with auxiliary and yacht vessels that approach the coast to display hammocks that stay there in case their owners decide to use them. Sometimes it happens. Others do not simply occupy coast. Are there specific cases? Yes. In Ibiza there are at least three that have given to speak over the last months. Of all perhaps the most popular is that of Cala Molíin the municipality of Sant Josep. Fed of the ‘colonization’ of Arenal, Last month Someone withdrew the sun loungers in the cove and left a message in English attached to one of the chairs: “The beach is a public space and is not included in the house you have rented. If you want to put your hammock, come like everyone else and place it wherever you want. Eivissa free of pirates!”. In August Nou Diari public That the sun loungers, umbrellas and other Molí apparatus was installed by a company dedicated to the rental of luxury homes in the area. As needed, the business was dedicated to deploying the furniture in the morning, occupying part of the Ibizan coast, as if it were an exclusive service for its customers. eldiario.es Precise However, the hammocks actually installed operators hired by a family housed in a nearby villa. Are there more examples? Yes. Another sound case is that of Cala d´en Serrain Sant Joan. In June Amics de la Terra denounced that a business was installing more hammocks on the beach than allows its municipal concession. He denounced her accompanies her A photo in which 30 sun loungers can be seen in pairs who occupy practically the entire cove. His complaint motivated a police inspection, which, however, verified that the concessionaire was complying with the limits, at least at the time the agents came. Ibiza Diario Precise In any case that, although at the time of the inspection it was found that there were 18 hammocks, “amount that coincides with the maximum authorized according to the current concession”, in the image released by AMICs it is clearly appreciated that at the time when the photograph was taken there was almost double (30). “He has only started summer and hammocks already throw us from the beach”, regretted The environmental organization in its publication. Is it a new problem? Not quite. Nor exclusive to Ibiza. The occupation (or “privatization”) of the coasts has heating the debate For yearsboth by individuals that get up early to place their umbrellas and then leave, like business that monopolize large portions of sand. In the Balearic Islands it is usually a reason for recurring discussion. Last year the residents of Sant Agustí and Cala Major (Palmad de Mallorca) They denounced publicly That, according to their calculations, they only had 22% of the beach for their enjoyment. In Ibiza, Cala Spartin Santa Eulària, too It has generated controversy This summer for a similar reason: the appearance of private hammocks. Images | Fred Bigio (Flickr) and Amics de la Terra Eivissa (Flickr) Via | eldiario.es In Xataka | Cabo de Gata promised them happy with the tourist pull of its beaches. Until the dunes became parkings

A certificate that converts any car into a luxury

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In the city-state of Singapore, it is not uncommon that A Toyota Yaris Cross comes out for more than 120,000 euros. And it is that at the purchase of the car you have to add a certificate to circulate through its streets that It has become a luxury object. This certificate can cost tens of thousands of dollars, and it is mandatory to go through the hoop if we want to drive our own car through its streets. The most restrictive system in the world. Since 1990, Singapore forces its citizens to acquire a Certificate of Entitlement (COE) Before you can buy any vehicle. This certificate, which is obtained for auction every fifteen days, can reach 100,000 euros for vehicles with more than 1,600 cubic centimeters or 130 hp of power. The little ones require a certificate of about 72,000 euros. With this, the government intends to keep the car park below 950,000 vehicles throughout the country.

Renfe has climbed into the luxury train with a renewed proposal proposal express: al-Andalus

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Renfe celebrates the 40th anniversary of one of his most emblematic tourist trains, the Al-Andaluswith a great renovation for its 2026 season. With this exclusive luxury train, Renfe climbs into the “Slow Luxury” rebirth car that are promoting international luxury operators such as Belmond Train, owned by LVMH, with proposals for proposals for more rest and exclusive trips aboard of the Orient Express or the Britannic Explorer. A luxury train to the heart of Andalusia. In its proposal by 2026, the Al-Andalus expands its route to include Historical and cultural destinations from Extremadura, Castilla-La Mancha and the Community of Madrid, offering an exceptional trip inspired by the elegance and glamor of another era. This “Orient Express” Spanish It moves passengers to another era full of luxuries and sophistication, but in which everything develops at a slower pace, in contrast to the speed at which the current world moves. That is precisely the experience of traveling on this exclusive train, to enjoy the journey as much as the destination. New route for 2026. The 2026 route is an invitation to discover the patrimonial and gastronomic wealth of the south and the interior of the Peninsula. For seven days, Al-Andalus travelers travel Andalusia, Extremadura, Castilla-La Mancha and Madrid, with stops in such emblematic cities such as Jerez, Cádiz, Sevilla, Córdoba, Toledo, Aranjuez, Cáceres, Mérida and the Spanish capital. This journey maintains the classical duration of seven days and six nights on board, where time passes between fascinating landscapes, cultural stops and an atmosphere that revives the elegance of the early twentieth century. Comforts and luxury services on board. The Al-Andalus train is the longest train that circulates along the Spanish roads, with 450 meters long, equivalent to a skyscraper of 150 plants. It consists of 14 cars that house a total of 64 passengers. Among its amenities are a kitchen car, two restaurants, a bar, a game room and seven beds to rest with all the Comodities of a luxury hotel. The services vary according to the category of accommodation that travelers choose. The large class has an area of ​​6.58 m2 with two individual beds and includes all meals, visits and excursions, welcome cup, cleaning products and shoes. The Deluxe suite offers 8.26 m2 with a careful design and double bed, private bathroom with hydromassage shower and adds exclusive services such as the personnel are responsible for making and undo bags, opening and closing beds and all non -alcoholic beverages of the suite are included. Experiences of another era, current prices. Traveling in Al-Andalus is a luxurious experience that is not available to everyone: For the 2026 seasonprices range between 5,000 and 14,000 euros, depending on the type of accommodation. The Double Class Cabina costs 13,200 euros between two people, while the individual is valued at 11,200 euros. The most exclusive option is the Deluxe double cabin, whose price reaches 15,800 euros, with an individual rate of 13,800 euros. This rate includes a luxury bus that accompanies the train during the tour to facilitate displacements on excursions, in addition to a multilingual guide, safety service and free train transfers from and from the start and end points of the route. In Xataka | Private Jets have lost glamor among the rich: now they prefer to go “of Chill” in exclusive luxury trains cars Image | Renfe

Mercadona has been filled with gels and shampoos that mimic luxury products: the silent revolution of supermarkets

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A light texture cream and minimalist container that could go through a Sephora launch, a Bombonera type bag that Remember Loewe or Jacquemusand a colony whose aroma evokes Carolina Herrera or Issey Miyake perfumes. All this coexists, at reduced prices, in the same place where fried and softening potatoes are sold: the supermarket. Between clonations or inspirations – not to open the legal melon – you can find global cosmetics and perfumery trends, including Korean skincareas well as viral accessories in a daily and massive context. A phenomenon that arouses passions on social networks and that, in Spain, has Mercadona as one of its main protagonists. Imitation as a strategy. According to Business InsiderMercadona, through its own Deliplus brand, accurately mimics makeup products and personal care of firms such as Mac, Benefit, L’Oréal or Urban Decay, with containers and textures that remind the original but at prices that rarely exceed six euros. Among the best known examples are the Maxi Volume mask (inspired by L’Oréal), the silicone base similar to Benefit or Illuminator and Coloretes that refer directly to The Balm and Nars. The formula works thanks to the massive distribution and indirect marketing that generate users and influencers by viralizing findings such as bath gel with amber and vetiver for 1.50 euros, described by the confidential as “a gel that smells of gods” and compared to high -end perfumes. In Xataka A feeling is growing in Europe and Canada: Boicote "National" The hole that leaves inaccessible luxury. This “corridor luxury” blooms at a time when traditional luxury has become more expensive until its clientele concentrated in the richest 1%. According to the avant -gardethe average price of luxury products has risen 25% since 2019, displacing the aspirational consumer that previously saved to buy a perfume or accessory. Today, more than 40% of the sales of many brands come from that 1% of greater purchasing power. The consequence of all this is a market hole that fill legal imitations, inspired products and, in the illegal field, falsifications. According to the countrydigital copies trade has exploded with apps and channels in Telegram, where young people buy and exhibit replicas without complexes. 54% of the B buyers see with good eyes that others carry falsifications, and 37% admit that it carries or carry them. In this panorama, legal clones such as those of Mercadona are positioned as an “safe” alternative, although they are part of the same conversation about value, authenticity and saturation. The origin of luxury by hand. The mixture of luxury references and daily consumption is not new, but in the last decade it has been normalized and even turned into a statement of style. The figure of the “luxury choni” – who combines gold logos with basic garments and low cost makeup – has permeated in artists such as Bad Gyal, capable of dressing in Versace and Use Mercadona Profiler. Also Rosalia, in its beginnings, sang in Aute Cuture: “In the Palace and in the Chinese”, encapsulating the coexistence of two consumption universes in the same aesthetic identity. This symbolic cross has found fertile ground in cosmetics, where the price does not always determine social recognition. An effective clone can grant the same symbolic capital as a luxury product, especially when social networks amplify the finding. The era of “dupe”. In networks like Tiktok, the term Dupe It has become a generational flag. Vogue Business has documented How gene generation has stopped hiding that uses imitations: finding and showing them is a source of pride. Brands such as Mcobeauty in Australia have grown thanks to this movement, while firms like Charlotte Tilbury have launched campaigns to claim their “original formula” and differentiate themselves from copies. In other markets, the line between inspiration and copy has been tested in court. According to Vogue BusinessBenefit’s demand against Elf Cosmetics for a mask similar to his Roller Lash failed: justice considered that packaging and components differ enough not to confuse the consumer. On the other hand, Mercadona does not fight on that forehead: its strategy is to identify and produce quickly, benefiting that in Spain, as in many markets, copying formulas or aesthetics without violating patents is perfectly legal. Beyond beauty: edible luxury. This phenomenon is not limited to cosmetics. According to Delishgeneration Z is moving aspirational consumption to food. In the United States, chains like Erewhon sell $ 20 with superfood and collaborations of Celebritieswhich are both a well -being product and a content for social networks. Logic is similar: to make daily consumption (makeup, breakfast, hydrate) into an act of visible and replicable status. Luxury is no longer alone in marble boutiques: it is in the glass Take Awayin the design bottle of design and, in Spain, in the supermarket perfume line. The debate: democratize or dilute. He Dupe It can be understood as democratization: put aesthetic and sensory codes available to a few people. But it can also dilute the value of the original and its promise of exclusivity. Marc Chaya, CEO of Maison Francis Kurkdjian, warned in Vogue Business: “Duping is a serious matter … some serve to remind brands that cannot abuse the price, but others flood the market without providing utility or purpose.” For the consumer, the dilemma is different: pay for history and prestige or for the effect and similarity. For brands, the question is how to maintain relevance when desire is satisfied with cheaper alternatives. {“videoid”: “x85k87i”, “autoplay”: fals, “title”: “Black Friday: how to know if an online store is reliable ️ Buy with internet security”, “Tag”: “”, “Duration”: “562”} Cart as a global showcase. It is not about replacing the traditional luxury experience, but about appropriating its symbols in times of inflation, precariousness and digitalized consumption. The “hall luxury” is a symptom of an era where the barriers between high range and mass consumption are increasingly diffuse. And there, in that hall where glamor coexists with the softener, a new chapter is being written in the history of consumption: one where a … Read more

Its empire covers 17,000 properties, 38 private jets and a collection of 300 luxury cars

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While in Europe The monarchies They still remain They have made it delegating a good part of their power to parliaments, while maintaining a close and austere profilein Asia its evolution has been Just the opposite: greater concentration of power in the figure of the king and an opulence and excess that exceeds the imaginable. Maha Vajiralongkorn, also known as Rama X, is the monarch of Thailand and is considered as The richest king in the world. Its heritage is valued at 43,000 million dollars, including tens of thousands of properties, a huge collection of luxury cars and even several private planes. A unique heritage in the world The figures surrounding King Rama X not only attract attention for its size, but for the ostentation of it that the monarch does without complexes. It is estimated that King Rama X of Thailand has some 17,000 real estate properties Only in Bangkok, which cover from mansions on the banks of a lake in Bavaria where It passes long seasonspalaces and private residences, even urban developments and shopping centers. All his fortune is managed by the Crown Property Bureauan organism equivalent to what would be national heritage in Spain, which manages the assets of the Monarchy of Thailand. In addition to being able to sleep in a different house every day for the rest of his life, the Thai monarch has 38 private jets that he could pilot the military training he received as part of his preparation as a monarch. He put himself at the controls From Boeing 737-800 in which the Thai delegation was traveling and landed without major problems at the unemployment International Airport, considered one of the most dangerous airports in the world for its orography. His collection of cars is not far behind. According to published Autobildyour collection exceeds 300 luxury carsamong which are a Rolls-Royce Phantom from 1960, a Maybach 62, a Mercedes class S AMG, a Mercedes Class V, a Cadillac DTS or a Rolls-Royce Silver Limousine. This opulence is added 52 real barges, decorated with gold bread, which participate in traditional ceremonies in Thai rivers. A rich heir As usual in the monarchy, in addition to the throne, the Thai King inherited a substantial fortune of his father, King Bhumibol Adjusadej, who ruled for more than 70 years and established the basis of the real heritage that his only son enjoyed now. Forbes already included To the late king as The richest monarch in the world In 2008, with a fortune valued at about 35,000 million dollars. After his rise to the throne in 2016, Rama X did not limit himself to living in income, but has invested in numerous real estate projects that have generated new income. These investments include urban developments and shopping centers that have significantly increased their fortune. In addition, the monarch has invested in actions Of the main Thai companies and financial entities, so it has linked part of its fortune to the success of local companies, while increasing their economic and political influence on their commercial strategies. Rama X leads the ranking as the richest monarch in the worldwith a fortune valued at 43,000 million dollars. The Sultan Hassanal Bolkiah of Brunéi, with a fortune 28,000 million. With something more distance, the Fortunas de los Reyes and Emires of the Middle East headed by the Saudi Arabia Monarchyand the ABU DABI EMIRES and Dubai, with fortunes estimated at 18,000 and 14,000 million respectively. In Xataka | A single millionaire spent on his luxury vacation in Mallorca the equivalent of 10,000 tourists: the Emir de Catar Image | Wikimedia Commons (Tris_T7)

Luxury holidays were unattainable for most in Spain. Now luxury are simply a holiday

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In February they met The results of the living conditions survey (ECV) published by the National Institute of Statistics in Spain (INE). Then a trend was shown: the percentage of population at risk of poverty or social exclusion was placed In 25%. However, from those data now another situation is reflected with the arrival of the “summer”: one in three Spaniards cannot simply be considered a vacation. Spain without rest. I told the weekend The country. In a Spain in which holiday tourism is part of the collective imaginary and GDPmillions of workers live a parallel reality: that of unattainable rest. In the piece they spoke hospitality workers who They had not left on vacation for almost a decade, and not because they do not have days off, but because They cannot afford use them. Background, An endemic evil: With a salary just for above the minimum and a tight domestic economy between rentservices and a shopping basket More and more expensive, travel is simply unthinkable. This group is part 33.4% of Spaniards who, according to The INE surveycannot afford a single week of vacation a year, one of the basic indicators of social welfare according to European standards. The great paradox. The fact reveals that having a job is no longer synonym for well -being: even with the minimum interprofessional salary having Increased 54% from 2018many people still do not reach the month, trapped between scarce income and a cost of life. The rental and housing gap. One of the main factors that determine this holiday deprivation is the regime of possession of The house. While 28.4% of those who have a property cannot go on vacation, among the tenants the figure It rises to 43.4%and reaches 48.7% in social rentals. Housing, more and more expensiveIt consumes a disproportionate part of family income, forcing people to choose between roof or rest. According to Carlos Dirtíaspresident of the European Network for the Fight against Poverty and Social Exclusion (EAPN), this constant financial pressure leads many to also renounce other forms of leisure and recreation, with Psychological and social consequences long range: isolation, loss of roots and growing emotional disconnection with the environment. The impossibility of taking a respite is not just a budgetary problem; It is also a structural threat to collective well -being. The price of non -rest. The testimonies of waiters in The report of El País They illustrate how the lack of effective rest also has emotional effects: anxiety, exhaustion, feeling of stagnation. In others Other casesas in home employees, another angle of the problem arises: those who work while others vacation. Guilt, according to The psychologist Adrián Navalónit is common among those who cannot afford vacations and feel that they lose a basic right. The absence of rest becomes, then, a silent form of emotional wear, which can lead to labor demotivation, chronic stress and low productivity. Inequality symptom. Spain is not alone in this problem, but occupies a position above the European average. Until 2023, 18% of Spanish workers could not afford holidays, in front 15% in the EU team. Among the most vulnerable groups Young people from 16 to 29 years (36.7%) and single -parent families (47.8%), both with additional difficulties to accumulate savings or free time. According to the data of the European Trade Union Institute, more than five and a half million of working people in Spain will spend the summer between employment and the couch, without the possibility of planning a single leisure day away from home. Solutions? As explained in the middlepossibly not only goes to improve wages, but to change the paradigm: assume that vacations are not a luxury or a whim, but a fundamental right that revitalizes the person, family and social fabric as a whole. Image | Jesús Pérez In Xataka | Spain already knows what is the consequence of being a tourist power: that traveling to Mallorca costs as much as traveling to Bali In Xataka | “If you earn 30,000 euros a year, spend between 1,500 and 3,000 is reasonable”: what do financial experts think about holidays

A Saudi prince wanted to spend his vacation sailing through Greece. There were so many who had to rent luxury cruise

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Nor the more opulent superyates They seem to be enough when it comes to the holidays of the Saudi royal family. Muqrin Bin Abdulazizancient heir prince of Saudi Arabia and brother of the current monarch Salman Bin Abdulaziz, has given what to talk after arriving with an entourage formed by more than 100 people to Greece to enjoy their summer vacations. Although the Saudi prince has his own superyte valued at more than 150 million dollars, the SOLANDGEthe boat does not have enough space to accommodate all the entourage that accompanied him, but that was not going to ruin his vacation. It was time to rent something bigger. Something like a floating luxury hotel with a crew of 250 people at your service. Spectacular deployment to receive the prince According to detailed Luxury launchesthe heir express of Saudi Arabia arrived in Greece earlier this week at the edge of the Boeing 747 that it uses as a private jet. But the prince did not travel alone. A delegation of almost 100 people was traveling next to him. According to the Greek media They captured The arrival of the Saudi Prince, at the time his plane landed, a convoy of luxury vehicles was waiting for him at the foot of the track ready to transfer his “intimate circle” to the coast of the Aegean. There the imposing luxury supereyate of more than 190 meters in length and 24 meters of manga owned by the hotel chain Ritz Carlton: he Evrima. This impressive luxury supery is part of the “floating hotels” fleet that the Hotel chain is expanding. The Evrima was the first luxury supereyate built by the Ritz-Carlton hotel chain that, as a curiosity, came out in 2022 of The viguese shipyards. Considered a five -star floating hotel, this boat was designed thinking about combining the privacy of a private yacht with the refinement and luxury of one of the hotels that the chain has distributed all over the world. The Evrima is much more than a yacht: with a weight of 25,000 tons and 190 meters in length, this sophisticated ship has 149 suites, all with private terraces and minimalist design finishes. Although the Evrima has capacity for 298 guests, Muqrin Bin Abdulaziz has reserved it in its entirety, so during his journey through the Greek waters “only” he will be accompanied by his large entourage. To serve the prince and his more than one hundred companions, the yach luxury nautical industry. According to Ritz-Carlton Yacht Collection data, this proportion allows every detail to be carefully planned to guarantee a five-star experience in the high seas. A retirement in Greek waters The route chosen by Prince Muqrin has been the peaceful coast of the island of Corfú, in Greece, where the Evrima is currently navigating as the epicenter of his private vacations. The superyate has five gourmet restaurants, six exclusive rooms, a fully equipped gym, spa with full service and an infinite pool located in the stern. In addition, it has aquatic sports platform, private terraces to sunbathe and balineas beds distributed throughout the roof. Unlike other more active royalty members in social networks or in public appearances, Muqrin Bin Abdulaziz prefers to maintain a low profile, although the necessary deployments to mobilize their entourage make it unadverted to be complicated. For several days, the yacht will navigate under the Mediterranean sun without a single other host on board, with all the services focused solely on the prince and its guests. For someone who would like Emulate the holidays by Muqrin Bin Abdulaziz (accompanied by other cruise members, of course), a cruise on board the Evrime It would cost Between 6,900 and 11,300 euros per person, making different itineraries for different Greek islands. Thanks to this spectacular maritime operation, 2025 leaves us the image of a real Saudi court sailing through Greece, attended by more than 246 crew. Another example of the power and undeniably luxurious power of the Saudi Royal Family. In Xataka | A single millionaire spent on his luxury vacation in Mallorca the equivalent of 10,000 tourists: the Emir de Catar Image | Ritz Carlton

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