Chinese

It is a Chinese video game where you choose your own “digital husband”

by

If the same videos appear in Booktok With the same recommendations over and over again and you are running out of patience waiting for the launch date of Sarah J. Maas’s new book, the answer is not between the pages, if not on your mobile screen: the Otome video game ”Love and Deepspace‘He wants to be your next “novel.” Do not be scared, if you are new and you need a break of the special editions and the colored songs, you have to know that this term of games, The Otomedefine the contents that are aimed at a mostly female audience. His games are very popular in particular among the Asian audience; Not in vain the etymology of the word leads us to Japan. In them, according to the decisions you make, and after living various adventures, you develop a love relationship with one of the characters. The catalog within this genre is very extensive and has gained traction in recent times. But the truth is that ‘Love and Deepspace.’created in 2024 by the Chinese developer Infold Gamesmove masses globally. In his first weeks he exceeded the 15 million downloadshe got 55 million dollars in benefits in a month and after his first year of life he reached the whopping number of 50 million players worldwide. The formula of the success of ‘Love and Deepspace’ The numbers are overwhelming, and therefore it is worth stopping to look for the keys to their success. There are several factors that have contributed to the fame of ‘Love and Deepspace’. First, its story is not based on a single character, but has several temporal lines and a puzzle structure that the player will have to complete during his game time. Although we will not have to read descriptions of objects such as ‘Elden Ring’, we are facing a FROMSOFTWARE STYLE Frame narrative. The protagonist is you, a Novata hunter whose task will consist of exploring and protecting the population that inhabits Lincoln City from the “wandering” ‘Last of us‘). Your main ability is to amplify the power of other characters during the battles, hence the relevance of meeting Xavier, Zayne, Sylus, Rafayel or Caleb (your different love interests in the game) to develop different stories and increase the affinity with each of them. First of all, Infold’s game is a romance story with the perfect dose of fantasy and science fiction. And how do you know that your target audience comes For the narrativeone of the reasons that help the title to obtain users is its mechanical accessibility. The battles acquire a secondary character and you can, without problem, focus your departure at the points you prefer. Although it is a fighting focused on very colorful special skills, it is witnessing the relative importance of “playing well” that there is a function for fights to be played alone, automatic mode through. As a good game as a service, the additional chapters that the creators provide to continue the story are not lacking. And all this with a lot of events designed to have fun in various ways, because the possibilities offered by the game are quite wide: sections dedicated to winning rewards in different types of battles, miniguegos that change every season and that can get closer to Chinese culture, a menu dedicated to taking out solo or couple photos with an endless personalization, quotes with the character of our choice … that always play before sleeping. Your destiny is to connect with them The design of the male characters is, at least, exhaustive. While they fall into a superficiality and galloping regulations in terms of physical design, we have to say that each one has a personality full of nuances with a very worked history. It is impossible not to differentiate Caleb, Rafayel, Zayne, Xavier or Sylus. The female audience is totally delivered to these “Husbondes” (digital husbands), especially in China, where shopping centers are wallowed with the faces of each and fans sides are formed as that of that team Edward vs Team Jacob of the millennial generation. Shopping Center in Hefei (China) They defend their romantic interest unreserved, sometimes creating connections with the game quite extreme: “I can show myself as I am and he will show me his love without reservations” or “everyone has their secrets, some you cannot tell others, but when you open the game, you can talk to it” are some of the statements of Chinese players of ‘Love and Deepspace’. The mechanics and progression of the game is simple, you must get certain letters (called “memories”) that They will unlock additional content To interact and allow you to have quotes with your favorite characters. Here an extra game tactics are added Free to play With micropagos, since the factor Fomo It is that some memories will only be temporarily available during an event. Thanks to unlocking this content you can learn more about that romantic link and weave the network of different temporal lines. Here also influences each user’s way of playing, since although you can focus only on a “boyfriend”, some people choose to cover something else. If you can’t choose between Zayne’s sweet character, and Sylus, the bad of the movie, you will have to handle your resources well and think well who you want to unlock more content. In that unusual, but effective, amalgam of magic, appointments, temporary lines and combat also includes the least positive aspect of this style of games, Phacha microtransactions. We are talking about an evolution of the mechanics of loot boxes that have been reviewing so long European regulatory bodies and that force you to go through a random catwalk to unlock content. You may want an appointment with a character, but for this you better save enough amount of currencybecause you will not be able to buy it directly; What you can acquire are thrown to a lottery where your favorite item has a small probability of appearing. While it is not necessary, nor does … Read more

Europe has focused on stopping Chinese electric cars. The true threat is in its cars with combustion engines

by

He returned with other motor partners of the motor of the presentation of a new model or of a first contact. I do not remember the car that was but it was at Frankfurt airport, almost a second house for whom we have entered this world, and we were in 2023. I receive a call from a phone that I didn’t have saved. To the answer, the person on the other side of the phone is presented and explains that Chery, the company that owns Omoda and Jaecoo, are finalizing the details for their first events in Spain. The Chinese group was going to land In our country. It was already an open secret But I talk a few minutes on the phone to learn more details. They explain that they are very clear: they will enter the market with combustion vehicles. It is not that its bet is clearly focused on low ranges but they are sure that their arrival in Europe should be through models with thermal motors. The electric car is perhaps the future (and yes, they have options saved to launch) but for now they will focus on gasoline and hybrid vehicles because they are still preferred by European customers. Although logical, the speech did not stop crashing. It is not that they rejected the electric car but they were clear that they were going to follow that very own philosophy of Toyota to sell in each market what the client asks. And the client, in Europe, continues to prefer the hybrid car or the pure combustion. When Omoda made his long in Spain, we explained that he had MG as a reference. Saic’s company is the Chinese manufacturer who More cars is selling And, in fact, this Chinese state group is the most successful in our continent at the moment. His MG4 Electric It is one of the great supervants because by size and autonomy it was much cheaper than its rivals. However, Saic knew how to smell very well what the client claimed. The MG4 Electric is especially interesting in markets such as Spanish, where we prioritize cheap cars. But for all those who do not want or cannot afford the jump to the electric car, the former British company has offered a good handful of pure combustion products that have managed to place themselves in the lower market. And the results have not been waiting. We looked at the electric car … Given that electric offensive of Chinese cars for Europe, with the MG4 Electric leading a landing to which Byd has joined as a great reference between plug -in vehicles, child, Xpeng, Dongfeng, Leapmotor and, more discreetly, Chery (omoda/Jaecoo), the European Union decided to lift commercial barriers to the cars arrived from the cars arrived from the Asian country. Those commercial barriers are translated, Since October 2024in specific tariffs on each company, taking into account the alleged help that the brand has received from the Chinese State and the degree of collaboration they have shown with the European authorities in their investigation. The Tariffs apply to electric cars And even those brought by European companies from there as a result of their association with Asian companies. But those commercial barriers They do not apply to combustion vehicles nor to the plug -in hybrids that is where, truly, China is hurting. We do not know if it is part of a strategy not to make tariffs a direct attack on the Asian country or because from Europe it was considered that the real danger was in the Chinese and cheap Chinese car and that local businesses could fight with low -end combustion cars. But the truth is that where they begin to get a part of the cake is exploit those cars with combustion engines. For proof, the SAIC growth presented in Europe under different brands. According to ACEA dataThey sold in Europe 157,340 units in 2024, 6.7% more. A figure that places them above Jaguar-Land Rover, Mitsubishi, Mazda and Honda. Its market share stood at 1.5%. And in what we have this yearSaic keeps making his way. In what we have been registered 52,508, a third of the cars that placed in 2024, with a 52.3% growth in the first quarter of the year. At the moment, he has left Suzuki behind, who had it ahead in 2024, he is shot by Volvo, and his market share has grown up to 1.9% (compared to the 1.2% last year at this point at this point). As for the other Chinese companies, we have no data at European level. We do know that Chery has announced That Omode and Jaecoo will extend to a total of 19 markets this year. So far, they only operated in eight markets but in 2025 we will see them. With this extension they expect to sell about 10,000 units when April ends and reach 75,000 units at the end of the year. It is a small figure with respect to what we have seen with omoda but will allow them to place themselves above companies such as Honda or Mazda if the figures end up closing. In Spain, Registrations reflect that Omode is already selling almost as much as Fiat, accumulating 2,539 units in what we have been over, and surpassing brands fully settled in our country such as Honda or Suzuki. In addition, Chery adds 1,945 units of Jaecoo and 1,154 of Ebro. Right now, their more than 5,700 units sold as a group place them in a competitive position despite only offering a handful of models and without having received the options with eco or zero emissions stickers They are a claim. With very little time in the market, the Jaecoo 7 plug -in hybrid is already the fourth most selling model in our country. For its part, Byd already sells more than Tesla In our country (3,809 units compared to 3,169 units of Elon Musk cars) but focuses the bulk of its registration on … Read more

Hermès already has an answer to the US tariffs and the Chinese offensive: to manufacture more in Europe

by

The luxury products market is living a silent transformation marked by counterpoints such as fever by Hermès bags as an active financial, and the uncertainty of tariff policies imposed by the US. The French house has experienced such a high demand that, even with endless waiting lists, its bags remain desire on all continents. Given such success, Hermès has drawn her strategy for the coming years: to open four new workshops in France, increase your production of bags and transfer to the US client the cost of tariffs. The anti -barred shield: “Made in France”. Unlike other industries, the luxury industry has not considered transferring its workshops to the US to avoid tariffs. Far from that, Hermès maintains her commitment to “fact in France” and European artisanal manufacturing announcing the opening of four new factories in France in the next four years. With this decision, Hermès is positioned with other luxury brands such as Ferrari, which Does not contemplate In no scenario move its production outside Italy, or Rolls-Royce, which also You will expand Your Goodwood facilities. William Susman, managing director of the Cascadia Capital Investment Bank, assured to The New York Times That this same reaffirmation in its essence is common to many other European luxury brands: “In each conversation that I have had with customers during the last five to ten days, not a single person talked about building a factory in the United States.” Common Front: Money is not a problem. Both Hermès and Ferrari and Rolls-Royce have a client profile with high purchasing power and enormous appreciation for the quality of luxury products. That has made the three brands have adopted the same position on the scenario of uncertainty: maintain production in Europe and transfer the extra cost caused by tariffs to their customers. Assume that an increase of 10% or 20% in the final price will not be an obstacle to its millionaire customers. “The price increase that we are going to implement will be only for the US, since it aims to compensate for tariffs that only apply to the US market, so there will be no price increases in the other regions,” said Eric du Halgouët, Executive Vice President of Finance of Hermès, in statements collected by CNBC. Four factories and thousands of jobs. The new Hermès workshops will be located in different regions of France: Colombelles, isle d’Eguegnac, Loupes and Charleville-Mézières. Each of these workshops will have about 260 specialized artisans, which means the creation of more than 1,000 New jobs In the coming years. Hermès forms these artisans in their own school, the École Hermès des Savoir-Fairewhich qualifies them to manufacture their boring bags and products. According to The specialized medium Wwd, The Colombian workshop, the factory will be built on an old industrial land and is expected to be operational in 2028 and will be especially dedicated to producing its Kelly and Constance bags. The Isle d’Eguegnac plant will open its doors at the end of this year, while those of Loupes and Charleville-Mézières will do so in 2026 and 2027, respectively. The delicate balance of scarcity. Hermès’s sustained growth is reflected in her Financial results of the first quarter of 2025. The company billed 4,129 million euros, 8.5% more than the previous year and registered a 10% increase in sales of leather items compared to the previous year. This performance has allowed Hermès to overcome LVMH as The most valuable luxury company in the worldwith a capitalization of 276.3 billion dollars. The strategy of maintaining limited production, based on exclusivity, has proven profitable and sustainable in the luxury sector, which has used it in all its versions. For this reason, Hermès cannot simply manufacture its products and must very carefully monitor the increase in units that puts on the market to preserve the value of those that have already been sold. “We try to increase production at a fast pace, but we stay in the artisanal model, which in our opinion is synonymous with quality. We are not going to start looking for increases in productivity,” said Wwd Guillaume de Seynes, executive vice president of the manufacturing division and capital investments of Hermès. Deminting myths: production is not in China. If you have opened Tiktok or Instagram in recent weeks you will have seen any of the thousands of Chinese influencers videos They have risen to their profiles, ensuring that Hermès and LVMH bags are manufactured in China by $ 1,400, but these brands multiply their price by ten. This is an argument widely used by the imitations market and the “top blanket”, which is A whole industry in China. The reality is very different. The true added value of these brands lies in artisanal production in Europe. Hermès manufactures your leather bags and products in The 20 workshops that he has in France. LVMH, meanwhile, He does it in workshops located in France, Spain, Italy and the United States. Their watches are manufactured exclusively in watch workshops in Switzerland, while the jewelry lines of the signature of Bernard Arnault are created in France, Italy and Switzerland. In Xataka | Luxury brands hoped to land in the US after their fall in China: tariffs have cut their wings before taking off In Xataka | How Louis Vuitton makes money: of the unattainable luxury to mass luxury Image | Hermès (Alfred Piola, Kevin Scott)

The Chinese company Alibaba has an AI to detect pancreatic cancer. It is so good that the US has accelerated its approval

by

The applications of the artificial intelligence (AI) They go far beyond what models such as Chatgpt, Deepseek or Dall-E offer us, among many others. These services are already part of the day -to -day life of many people, but AI is present in many other areas in which is already making a differencesuch as The design of new materialsthe development of drugs or medical diagnosis. The innovation in which we are about to investigate belongs to this last scenario of use. And it is that the Damo Academy, which is the branch dedicated to the investigation of the gigantic Chinese company Alibaba, has developed an AI tool that is capable of detecting in an early phase and in asymptomatic patients one of the types of cancer with the worst prognosis: that of pancreas. The figures of this disease are shocking. Is The seventh cause of cancer death globally even though the twelfth type of this most frequent evil. And survival after diagnosis, unfortunately, does not exceed 10%. The FDA is accelerating the approval of this Alibaba technology When the protagonist is the health of the people it is encouraging to verify that two superpowers faced with The virulence with which they are Currently USA and China are able to leave their differences aside. The first contact with AI developed by the Damo Academy to identify pancreas cancer in November 2023 thanks to an article published in the Medicine magazine Nature Medicine. Some treatments have taken between 10 and 12 years to be approved by the relevant agencies The approval of an innovation of these characteristics by the European Medicines Agency, known as EMA for its English denomination (European Medicines Agency), or the FDA (Food and Drug Administration) of the USA, requires investing a lot of time. Some treatments have taken between 10 and 12 years to be approved if we count the time elapsed from the moment the initial idea arose until it received the final blessing from these agencies. However, this alibaba presumably will be able to be used with patients in much less time. And is that, according to SCMPthe FDA has initiated the process of accelerated review and approval of Panda (Pancreatic Cancer Detection with Artificial Intelligence), which is what is the name of the model developed by Alibaba. This deep learning model It has been trained with computerized abdominal tomographies without contrast of 3,208 patients with pancreatic cancer. And, according to preliminary tests, it is 34.1% more sensitive than radiologists when identifying this disease. Alibaba has already used Panda to examine 40,000 people in a hospital in NOBO (China), and identified six cases of early pancreatic cancer. Two of them were overlooked by radiologists during routine exams. Image | MART PRODUCTION More information | Nature Medicine | SCMP In Xataka | We did not know why some superbacteria were resistant to antibiotics. This AI has found it in two days

This Chinese byd car looks at the face of many Europeans of 100,000 euros

by

Lombardy is all that one can expect from northern Italy. It is the most populous region in the country. The richest. A place where luxury, design and industry are mixed. Based in a single region the idyllic sunset in the lake as, where Swiss atmosphere is already breathed, the elegance of Armani, the great of Il duomo of Milan and the maximum representation of the latest technology with the monoplays of Formula 1 traveling at full speed the Monza circuit. It was not in Monza but in a circuit where Denza made us a first demonstration of what they have prepared for Europe. One of Byd’s luxury companies let us sit in his denza Z9GT, a kind of Shooting Brake Sports, exquisite dyes and a technological load that surprises. Unfortunately, we only stay in the Vairano circuit enclosure, between Milan and Pavia. At the moment, cars are not approved to circulate on European roads but will do it very soon. Despite this, it was a most interesting day. What is coming As We already told you a few days agoByd will bring to Europe one of its luxury brands. We could say that it is its premium brand, one step above byd (the generalist) and Yangwang (the most extreme luxury). But the truth is that, seen what was seen, he will denied more to what a Porsche can offer than an Audi, if we speak in terms of the Volkswagen group. The really complicated to denza, which was born as Fruit of a collaboration with Mercedesis to demonstrate that it can sit at the table of a Porsche which is a reference in the European car. His experience, his history and his product have elevated him to a very special position, conquering the wealthiest fans who could well buy a Ferrari but also to more modest pockets (within what fits) that aspire to take some Porsche to the mouth with the most modest versions of a Macan or a Cayenne. Everything indicates that he denies does not aspire, or from afar, to make a large volume of sales. It seems clear that it is about demonstrating to the skeptics where China is (and more specifically byd) in the car market. Technologies that surprise We are accustomed to luxury European manufacturers, those who choose to offer great performance, focus on the mechanical capacities of their propellers. The most powerful BMW and Mercedes, the Porsche of reference, all direct their speech to the latest innovations they have achieved with their combustion propuls. It seems to make sense seeing that electric cars seem to have been far from that luxury market in Europe Or, at least, they don’t have such a great attraction power. In China, however, it bets more on the most striking games. To show this article of Bloomberg in which the opinion of a wealthy driver who had been very disappointed because his Porsche Taycan “was only an electric Porsche” was collected. Hence it will jump to the local market. The public in China asks for other types of solutions. For example, the byd parking system. A chuchería that, honestly, I think it is useless for day to day but demonstrates how technically advanced the company. And this Z9GT denies is able to turn on its front axle rotating the butt (at the cost of burn tire) and park in line with, it is supposed to be greater. This same system called Enge Parking He uses it to move completely diagonally, a especially rare sensation when you go inside the car. The interesting thing is the real practical application that technology has here. The car has a tiper rear axle. That is, the rear wheels can be turned in the same direction as the front (to round the curve) or in the opposite direction, to reduce the radius of rotation and maneuver more easily. But, in addition, they do not have to turn to the right or left parallel. They may roll them use a convergent or divergent position. That is, they open or close on themselves and, therefore, the possibilities when parking multiply, allowing this option to rotate the car on the front axle or move diagonally. Without a doubt, the most interesting thing is to check how a car of almost 5.20 meters moves in very narrow spaces. In places where a compact of four and a half meters would need several maneuvers to get out of the quagmire. If it came out of it. This technology is combined with a body control exquisite. In our passes through the circuit we submit to the Chinese Berlina to different lands, with broken asphalt or with undulations. Especially in this last land, the car contained the body perfectly. Passing at good speed, we do not feel at any time that the situation would rise and that inertia and weights became the protagonists. That body control reached the extreme during one of the star tests of the day. A driver aboard a Z9GT denza was at the end of the track, accelerated with all his might and when he had overcome the 180 km/h, a deaf noise confirmed what had already advanced it with a small pink smoke: the tire had burst. What happened? Nothing. That is the most chilling. If a car bursts the tire at 180 km/h we can expect the body to move and the driver will lose control of the car shortly that the steering wheel touches to compensate for the puncture. None of this happened because the tire suspension system immediately compensates for the loss of support that the wheel exerts. With great detail As we say, we can say little about the car running. In fact, we don’t even have the technical specifications of the cars that will arrive because, in the absence of homologation, we get on cars with Chinese specifications. The z9gt denza is sold in electrical format but we We tried it in its plug -in hybrid version. It is a … Read more

Spanish is more fashionable than ever in China. We know it because they are even translating reggaeton songs to the Chinese

by

Spain is a very popular country in China. Good proof of this are the 647,801 Chinese tourists who visited our country in 2024. Which represents an increase of 66.7% compared to 2023, according to published data by The reason. That euphoria for Spain also has its reflection in the increase in the interest of the Chinese to learn Spanish. One of the most obvious tests of that enthusiasm we have found in the most unexpected place: Notease Cloud Music, a streaming music platform similar to Spotify in which the number of translations to Chinese have been fired from the letters of the lyrics of the lyrics of the letters of the letters of the Reggaeton songs in Spanish. Spanish in Chinese classrooms. Spanish is living an unprecedented boom in China. According to the report “The Spanish: A Living Language” of 2024 prepared by the Cervantes Institute, there are currently about 54,283 Spanish students in the teaching centers of the Asian country. Of these, approximately 8,874 are learning Spanish at primary, secondary and professional training levels, while 34,823 are learning it at the university. The most striking thing is that 10,586 are learning it in academies and by other media and that is where the use of other alternative learning channels of the language such as the lyrics of the songs comes into play. Songs to learn Spanish. According to An elaborate study by the Department of Translation and Language Sciences of the Pompeu Fabra University of Barcelona, ​​Latin music, and especially reggaetonhas become a powerful tool for teaching and learning Spanish in China. The lyrics of the reggaeton songs are bringing students closer to colloquial and cultural expressions of the Spanish -speaking world that They have no representation In the academic field. According to the study of which has echoed Phys.orgnon -professional and users translators have shared in the Chinese music streaming application Note was Cloud Music Translations in Chinese of songs originally sung in Spanish. Some of those letters have achieved millions of visualizations, becoming referents for those who learn Spanish for free. A letter from Bad Bunny translated into Chinese China goes perreo. According to the data collected by the study of the Pompeu Fabra University, the reggaeton songs They are the most popular Among Chinese students seeking to learn Spanish in an alternative way, being the preferred genre for their catchy rhythm and colloquial language. However, the translation of the letters of Reggaeton raises unique challenges due to explicit content and the presence of colloquial expressions without direct equivalent in Chinese. To save these cultural and linguistic differences, translators use strategies such as domestication, the use of euphemisms and the creative adaptation of phrases to go unnoticed to censorship of algorithms In China. In China nobody “leaves you planted”. Colloquial expressions That we usually use in Spanish, such as “left” or “fuck”, have no direct translation to the Chinese, so translators have lay new linguistic bridges using their own expressions with a similar meaning. The researchers detected that, for example, to translate the expression “leave planted”, the Chinese translators used the Chinese expression “release pigeons (放鸽子). Traditionally, the pigeons have been considered messengers and, in the Chinese imaginary, release a dove that does not return is associated with a broken promise, approaching in a symbolic way the Chinese the meaning of the expression to the local public. Sexual references, so common in Latin genres, have also had their creative translation, and have changed “fuck” or “do” the original letters for expressions such as “possess” or “exchange pleasure.” In addition, to avoid censorship, asterisks are interspersed between the Hanzi (Chinese characters) to mislead the censorship algorithms (性*感/火*辣) when words “uploads” or anglicisms such as Hot, sexy either Horny. In Xataka | One in three employees uses AI at work: your position is not in danger because most use it as a translator Image | Wikimedia Commons (Glenn Francis), Unspash (Ondřej Matouš)

The US tariffs threaten the massive arrival of ridiculously cheap Chinese products. Europe has a plan

by

First was the United Kingdom Prime Minister Keir Stamer, which made clear The posture of the nation in front of the tariff war. China was more ally than enemy against the turbulence of the global market. Then It was Pedro SánchezPresident of Spain, the one that manifested in the same line. Somehow, both leaders showed that, in the commercial war, there are different interpretations In Europe, and that happens while a word next to China, which will test the regulations of the old continent: dumping. The challenge after tariffs. For years, Europe has seen in China a formidable economic competitor, but many media such as The New York Times They have begun to slide a fear of the escalation of commercial tensions between Beijing and Washington, and how it can transform that challenge into A threat potentially destabilizing for the continent. As? The imposition of Extraordinary tariffs On the part of Trump has raised a commercial wall that prevents Chinese exports from addressing its traditional market, which has lit alarms in Brussels due to the possibility that an avalanche of subsidized products, from electric vehicles to industrial steel, be redir massively to Europe. With key industries such as those of France, Germany or Italy already in a vulnerable situation, the fear is that the so -called dumping (the practice of selling below the cost to eliminate local competition) intensifies until eroding the foundations of European production. Of course, it does not have to be so, and Europe has “weapons” to avoid it. Diplomatic balancing. One thing does seem true. The European bloc is caught between two fires: on the one hand, the pressures of American protectionism and, on the other, the need to contain the Chinese overproduction without triggering an open conflict. The president of the European Commission, Ursula von der Leyen, has tried articulate an answer that combines firmness with pragmatism: he has promised to “closely monitor” the Chinese merchandise flowhas created a working group to detect dumping practices and has warned that Europe “cannot absorb excess global capacity.” Her messidated position was applauded by analysts, who consider her the best way to avoid an economic disaster. However, The Times explained that the unit of the continent can begin to show cracks in the face of the magnitude of the problem. Here are the words we commented at the beginning of leaders like Sánchez or Starmer betting on a greater approach to China as a shield in the face of the turbulence of the global market, while other EU members cry out for a more energetic defense of the European industrial fabric. Europe has a plan. The truth is that, in the face of the catastrophic image that has been warned in many media, for years the European Union has adopted a rigorous regulatory approach to contain the massive entry of Chinese products in your market. As? Through A combination of tariff measures, technical controls and non -tariff barriers that act as effective filters against dumping and unfair competition. Among the most outstanding tools are Antidumping research carried out by the European Commission, which have resulted in more than 100 current measures against Chinese products, covering from stainless steel to electric bicycles. In addition, the Rasff system (Fast food and feed alert network) constantly monitor the entry of non -compliant products with European quality and safety standards, blocking dozens of shipments every year. And the reach. To this is added the strict compliance with the regulation called Like Reachwhich requires any well imported good to register and evaluate its chemical substances, a firewall that prevents numerous Chinese industrial products from freely accessing the community market. Thanks to this normative network and its ability to activate ex officio investigations, the EU not only responds to concrete threats, but can also proactively dissuade the entry of goods that They do not meet the standards Europeans, configuring a legal wall that, until now, has effectively mitigated the wave of Asian overproduction. An asymmetric relationship. That said, and beyond the immediate context, the bottom of the problem may lies in an unbalanced commercial relationship. The Times told that Europe has accumulated a record deficit with China, one that in 2023 reached the 332,000 million dollarsfed by state subsidies that distort the market and by regulatory barriers that hinder the access of European companies to the Chinese market. Plus: the European Commission already has classified China as a “systemic rival” And bilateral relations have cooled in recent years, especially after Beijing support to Moscow during the invasion of Ukraine. European commissioners have expressed directly Your concern During recent diplomatic visits to China, demanding more equitable conditions and voluntary restrictions on exports of subsidized goods. Opportunistic messages and alliances. Despite these disagreements, China has intensified its Diplomatic offensive and media to present themselves as a strategic partner of Europe against chaos generated by Washington. From sponsored articles In influential media of Brussels until Official Communities That omit real tensions, Beijing tries to cultivate an image of stability and collaboration. In parallel, he has accepted Resume negotiations With the EU around European tariffs to Chinese electric vehicles, while minimizing disagreements. Meanwhile, European spokesmen respond cautiousspeaking of “reviews” or “continuation of conversations”, without offering clear adhesion or a firm rejection. An ambiguity that reflects not only the complexity of the situation, but also, perhaps, the fragility of a common strategy within the block. A crucial summer. So things, and with a photo that only points to A fear If we rely on European events and norms, the immediate future of European commercial policy could play a key game in the coming months. One is scheduled UE-China Summit For the second half of July, a meeting in which both blocks will try to soften friction before the impact of US tariffs is translated into an overestrial crisis in the European market. At the moment, the EU seems to have adopted a containment strategy: to endure the pull, maintain the balance between firmness and flexibility, and prevent the … Read more

Spain looked at Chinese cars as a salvation table. In the commercial war, the risk of dying drowning runs

by

“Spain is in favor of more balanced relations between the EU and China,” with these words Pedro Sánchez, president of the Government, has defended his approach to China before the commercial war that is being freed and during the same. And the automobile sector has a lot to do. “Essential partner”. With those words Pedro Sánchez has defined the relationship that China should have with the European Union. The words have pronounced them during their meeting with Xi Jinping, president of the country. The Spanish is in a round of visits by Asia in which he is stopping in China and Vietnam. Both countries have been severely punished by the United States. China still maintains 125% tariff Despite the 90 -day truce that Donald Trump has granted. Vietnam had been punished with some 46% tariffs. The importance of words. This “essential partner” is not accidental and shows Spain’s approach to China in full tension for the commercial war that are pounding the United States and the Asian country. In fact, the words of the words of the European Union is unmarked as “partner, competitor and systemic rival”, collected by The country. Sanchez needs to play with tact with his statements. Only a few days ago, Scott Besent, secretary of the United States Treasury, said that “I am not sure if it was the prime minister or the Minister of Economy of Spain, who made some comments this morning: ‘Maybe we should align more with China.’ That would be to cut off the neck”, in words collected by The confidential. Xi Jinping, meanwhile, thanked Sánchez for the “firm will” to maintain good relations between the two countries, emphasizing that it is the third time that the president of the Spanish Government visits the Asian country, they point out in The world. The equilibrium game. Spain has encountered the most uncomfortable view at the right time. With the agenda already scheduled, it was seen if the president of the Government would be willing to go to China in the middle of the commercial tension with the United States. The single presence is seen as a Spanish approach to the Chinese side and, of course, It is unmarked from European politics that bets to get wet as little as possible. However, Spain has a good number of Chinese investments in our country. The commercial balance between the two countries It is still very unbalanced In favor of China (we import goods worth 45,174 million euros and export there products worth 7,467 million euros) but China has the key in key sectors. Putting the carpet. Without a doubt, one of the sectors in which Spain wants to influence is the car. China is disembarking in Europe. His commercial war with the United States will force him to disembark in greater force in Europe and Spain is a perfect gateway. With the fees to the electric car, the plug -in hybrids and the Chinese low ranges vehicles have A huge opportunity in countries like Spanish where “electricity” is not so developed. All their companies need to open markets outside China to seek profitability. If the perspectives are maintained, byd will be in 2025 One of the five greatest manufacturers of the world. Given this situation, Spain is clear that it wants to be a very important part of Chinese landing in Europe. The automobile sector is essential for Spain. Not only in its factories, you have to add ports that receive cars, distributors and a Powerful auxiliary and component industry. It is better for us. The biggest problem facing Spain is that it is best to open to China if you want to open your business routes in the automobile sector. When the tariffs of Chinese electric car were voted for the first time, Spain was favorable. A visit to China and a threat of attacking the Spanish pig directly (whose exports to China are key) He changed the Executive idea. But, in addition, other threats float in the air. In Europe, France or Italy remained firm in their favorable vote to tariffs on Chinese electric cars. Then, China ordered to stop investments In those countries and since then we have not had news of new approaches. At the moment, Spain has Chinese investments in different ports To receive and start distributing cars that arrive from Asia, the investment of Chery in Barcelonathe agreement between Catl and Stellantis For a battery plant in Aragon or the Extremadura projects to produce batteries for electric cars. But there are certain problems. In a first reading, it seems clear that if Spain has the opportunity to continue expanding its Chinese investments in the automobile sector to be key in the European car of the future and if you have a threat to its head of withdrawing investments or torpedoing trade between the two countries, the approach to China seems completely logical. The problem is to pull the rope tense, irremediably, on the other. The United States has already warned Spain that its position is not correct and some sectors are (obviously) worried. The direct impact In the automobile industry it is not too high but, for example, shipments to the United States of olive oil They have shot under the threat of tariffs. What can we expect? Given this context, Spain will have to play its cards to several bands. Approach enough to Beijing but without burning. It will be necessary to see if the United States maintains its commitment to tax trade with the European Union with a flat rate or if it extends tariffs by sectors, which can be an indirect attack on a specific country. A good example is the 25% tariff to the car. The United States government has repeatedly decided to pause its tariffs to Mexico or Canada but keeping them in the car market is a clear attack on these countries. Also to Germany, in Europe, which is The country that exports more vehicles to the United States. We will have … Read more

The US tariffs are a weapon of mass destruction in the Tech industry. Except for Chinese mobiles

by

The 104% tariff Chinese tax By the Trump administration it will shake the foundations of the smartphone industry. Apple and Samsungthe two great actors in the sector, base a good part of their manufacturing strategy in countries especially penalized by these new measures. However, Chinese mobile phone manufacturers could better overcome the blow. Thanks to a strategy focused for years in international expansion and markets outside the United States, their direct exposure to the impact of these tariffs aims to be considerably less. 104%. USA He has officialized a 104% tariff to imports from China, carrying The commercial war between both countries to its peak maximum and leading us to a night of movement in the markets. The consequences have been immediate: Fall of almost 5% in Bag for Apple generalized in the rest of great technology, with the uncertainty of a new commercial scenario that will shake its current strategies. Chinese and United States manufacturers. For Apple and Samsung Import products manufactured in China or Vietnam to the United States will involve an increase in simply unassumable costs without price increases. A case that barely applies Chinese manufacturers, since they have never had too much presence in the country. Giants such as Xiaomi, Oppo or Vivo do not sell smartphones in the United States. However, OnePlus, TCL and Motorola (Property of the China Lenovo) do have a presence in the territory. In fact, Lenovo is the third smartphone manufacturer in the United States. The Lenovo case. Motorola and Lenovo are in the most compromised situation after the entry into force of tariffs. The manufacture of its devices is focused on countries such as China, Brazil and India. Importing the United States with 104% tariffs is simply unfeasible for the company, which would have to move its production chain outside China to survive in the United States. Although not even maintaining a diversified production would be sufficient to partially overcome the impact of tariffs. The Type imposed on Brazil is 10% (the minimum threshold), while that of India amounts to 26%. A 10% tariff is assumed through a light rise hybrid strategy and cost absorption. One of almost 30% requires more drastic measures. The consequences for the rest. On the side of OnePlus and TCL, despite being Chinese manufacturers, they have been making production to countries like India and Brazil for years, diversifying strategy for their product assembly. A diversification that is not enough to overcome tariffs, since the bulk of manufacturing remains in China. The only solution? Move in record time the production outside your native country and centralize efforts in external factories. A withdrawal on time. The most likely scenario after the implementation of tariffs is the disappearance of the little Asian trace that remains in the United States. With the exception of Motorola/Lenovo, this has never been a market to be conquered by China, a position that aims to reaffirm after the crossed commercial war. Beyond mobile phones, companies like Xiaomi, which They sell household products and monitors In the United States, they will have it difficult to maintain presence in the country without raising prices abruptly. A global impact. If manufacturers such as Motorola renounce the US market, with the consequent loss of income that this would entail, an increase in prices globally seems inevitable to alleviate the effects of losing presence in a key territory. Companies such as OnePlus, TCL or Xiaomi, with a minimum presence there, would have it easier to absorb part of this small loss and not end up moving costs to consumers outside the US. Despite this, not everything is so simple. Although Chinese brands do not sell mobiles significantly in the US market, they do have a presence in other categories such as televisions, monitors and home devices. The unknown is whether they will choose to compensate for the blow by increasing prices only in those lines, or if they will end up moving the extra cost to their entire catalog, including smartphones. THE WAR OF COMPONENTS. The main Chinese manufacturers use American components, such as Qualcomm processors or Corning Gorilla Glass crystals. At the moment, this situation would be under doubt, since Qualcomm subcontracts the production of its chips to Taiwanese giants such as TSMC or Samsung Foundry (South Korea). Something similar happens with manufacturers such as Corning, which diversifies production with plants in Asia and Europe to meet global demand. Given that US sanctions They prevent American memoirs from selling their most sophisticated integrated circuits to their Chinese clients, China does not have it easy to reduce dependence on the United States. Image | Xataka In Xataka | Brussels Baraja tariffs of 10% and 25% to US products. The measure aims to take its toll on the European consumer

Chinese memory chips manufacturers are a nightmare for the US and South Korea. There is a lot at play

by

Yangtze Memory Technologies Co. (YMTC) is one of the largest memory chips manufacturers in China. Its quota in the global market is approximately 6%so it is far from South Korean companies Samsung and SK Hynix, and also from the American Micron Technology, the three companies that lead this sector. Even so, Its weight in the Chinese market is very largeespecially because US sanctions They prevent American and South Korean memories manufacturers selling their most sophisticated integrated circuits to their Chinese clients. YMTC is in the spotlight of the US administration for more than two years. In fact, at the end of 2022 the Department of Commerce led by Gina Raimondo He decided to include this company in his blacklist because he had managed to develop an ambitious 128 layer memory chip. Currently YMTC is one of the companies that have the most advanced semiconductor manufacturing technology in China, and curiously, According to Techinsights He has reached this position without resorting to foreign technology. Not even Asml’s. YMTC aspires to intimidate the leaders of the memory chips market This achievement seems to have been possible because YMTC has the complicity of three of the most important Chinese lithography equipment: Naura Technology, Amec (Advanced Micro-Fabrication Equipment Inc. China) and Piotech Inc. The most shocking thing is that according to Techinsight analysts, which is a Canadian communication platform intimately linked to the semiconductor industry and with Great credibilityYMTC has managed to put avant -garde memory chips capable of rivaling the most advanced foreign solutions. YMTC has published about 20 new patents in which it describes processes that seek to increase efficiency And it has managed to refine its technology of stacking of memory cells in layers known as ‘xtacking’ until reaching a level of performance in its integrated nand type circuits similar to that of the comparable memories of Samsung or SK Hynix. However, this is not all. According to SCMPYMTC has recently published about 20 new patents in which it describes processes that seek to increase efficiency and optimize chips stacking structures. It is evident that the development of the technological capacity of Chinese manufacturers of integrated memory circuits represents a threat to Samsung, SK Hynix and Micron Technology. However, YMTC is not the only Chinese company with the ability to put in trouble the manufacturers of South Korean and American memory chips. Changxin Memory Technologies (CXMT) is one of the Chinese companies specialized in the production of memory chips, and, like other companies in the country led by Xi Jinping, it has chosen to compete in this market so attractive deploying a very aggressive pricing policy. CXMT in particular has increased its production capacity of DRAM chips almost five times during the last four years, which has allowed it to increase its global market share until it reaches a very worthy 9%. This growth has placed this company just behind Micron Technology if we stick to its market share, so it is already the fourth largest memory chips manufacturer on the planet. To curl the curl even more The Chinese government is supporting economically to its manufacturers of this type of semiconductors in response to the sanctions deployed by the US and its allies, so the competitiveness of Chinese companies is upwards. More information | SCMP In Xataka | China needs to develop a new type of immune chips to US sanctions. And their scientists have just achieved it

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.