car

The real business will be to see a Madrid-Osasuna in the car

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For years we are listening to the cars software will be key when choosing a vehicle. The possibilities they offer are numerous but, for the moment, traditional companies seem to have not been able to get economic performance to it. Byd, however, gives his “eye of God” that promises to be decisive when buying the car. His “eye of God” can be the least. What is the “eye of God”? This is how Byd calls his driving aid systems or automated driving (under supervision). They obviously contemplate from adaptive cruise control systems to remote parking services, where you send orders from the mobile phone and the car park alone. A price war. A few days ago, the Chinese company confirmed that it will include these systems completely free in all its cars, regardless of their price. The announcement fell like a bomb in the industry since this type of aids always They have been used to attract customers to a brand. Tesla, for example, boast your autopilot And for years he has sold his Full self driving (FSD) as the great promise of a completely autonomous driving in all cars prepared for it. Xpeng in China have based their growth on this type of functions and is one of the reasons that have attracted Volkswagen for a collaboration between both manufacturers. Make these systems available to all buyers, regardless of whether tens of thousands of euros pay for a car or a few thousand euros, Open a price war on a front that had not been seen so far. In addition, it puts the software as a central element for Decide a purchase. Defined by software. For years we have heard manufacturers say that the vehicles of the future will be defined by the software and that It will be an added value to the vehicle itself. China has even demonstrated that it is a central element, as we will see. In Europe, however, we are in the superficial layers. We talk about whether a car is more or less technological because it uses Android Automotiveits customization capacity or if you have opted for your own development that adds distinction to the brand and the model. Despite this, The generated income is almost non -existent. Manufacturers have given blind sticks to the point that Volkswagen has had to delay the launch of key models (Porsche Macan and Audi Q6 e-tron) and Search for help in China either BMW has had to back down to controversial subscriptions such as the heating of the seats. Subscribe, however, to autonomous driving functions did seem like a perfect path to begin to make efforts to make efforts. A bridge. But what if the finger points to the moon and we are looking at the finger? That is what you think of But auto insights. He exercises software -related consultancy work and usually participates in media such as Financial Times, Nikkei either The Economistamong others. In his NewsletterHe points to that to understand the “gift” of his “eye of God” to buyers you should not look exclusively at car sales that Byd can convert, you have to look at the juice that can get a highly automated driving . If people can activate a system of Level 2+ or Level 3 (During slow traffic situations), that opens huge potential opportunities to sell services, entertainment and others, while people move in these traffic jams. Think of a zoom call during a jam. Think about watching a movie. Play a video game. A first approach. What he affirms has all the meaning of the world. The Chinese automobile industry is turning the car into a four -wheel chassis that arrives completely defined by the software. In fact, only See some videos From what is presented in each car hall to check that the car is now a tailor drawer where to watch movies, play video games or enjoy a karaoke. Kevin Williams also told it well for Inside Evs. In his article he explained how Western manufacturers have become completely obsolete at what the interior of a Chinese car offers. An easy position if we attend to speech that the local client It begins to have about European and local cars. Under way. What you are talking about in your weekly entrance is that Byd’s true business can be in everything that offers their cars once they behave as low -speed autonomous vehicles. It is a relatively easy level of autonomy to reach for the manufacturer since it is easy to drive for the car in a jam. The Mercedes can do it In specific places at speeds below 60 km/h. Byd and any other manufacturer has the opportunity to have their own store with applications that compete for the attention of … driver? Is to move the mobile phone applications business to the carcharging a percentage per discharge to the owner of the application so that it can be put into operation in the vehicle. That discounting that it is not the vehicle manufacturer who offers these entertainment services or for labor productivity. A private market. You have to understand the particularities of the Chinese market. There, the cities are gigantic and the driver passes, on average, more than 45 minutes to get to work daily. Those more than three quarters of an hour, however, barely suppose less than 30 kilometers of journeyso the average speed is very low. This is decisive when it comes to understanding the cars offered. Chinese brands themselves have explained that the paths that are made by car are usually urban and rarely cover long distances such as in Europe and the United States. That is why they have cars where the space for the rear seats is prevail, the trunk is removed … and priority is given to the infotainment systems. The latter has been key to understanding market evolution. More and more the customer prefers to give priority to the voice controls of the vehicle, their connectivity with … Read more

Porsche had been the perfect luxury car that triumphs in China. Until the Xiaomi Su7 arrived

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The relationship between China, the European automobile industry and the evolution in its own manufacture of products is well observed in the future of historical brands such as Porsche and newcomers to the engine market, such as Xiaomi. The health of both companies cannot be more opposite to the same problem to solve: the electric car. Again, China seems to take the advantage. Porsche’s crisis. In just a few months, Porsche has gone from being the best asset of the Volkswagen Group to be in a specially delicate situation. His cars presented very high benefits, their Porsche Taycan (their first electric car) It had been a success In the early years and forecasts aimed to sell more and more cars at a more and more expensive price. Today, Porsche plans the dismissal of 1,900 employees. Their profit margins, which aspired to touch 20%, They will move between 10 and 12%. It is still a good figure but is behind the 14% that investors predicted. Its production will be closer to the 250,000 cars for next year than of the 310,000 produced in 2024. A perfect storm. Porsche’s financial weaknesses arrive at the worst moment. Donald Trump threatens to lift tariffs on European cars (which now pay 2.5%) and that is a serious problem for the company that has one of its main markets in the United States where, in addition, everything indicates that I could continue to cast its most profitable model for its combustion engines and its personalization possibilities: the Porsche 911. It would be another river in a river that lowers scrambled as a result of a very hard fall in sales in the Chinese market. The market has been threatening a storm for two years. In 2022 they sold 2% less cars there than the previous year. In 2023, the fall was already 15%. And in 2024 he went to 28%. A very hard setback in The first market in the world For the company. A paradigm shift. What has happened with Porsche is the faithful reflection of what has happened with the entire European automobile industry. Their cars are exquisite, they are well constructed, they have a story and a story. They are excellence and remain a demonstration of status. They are, in short, excellent machines. But none of this are worth them in China. The public, Thanks to huge subsidies To the purchase, he has made the leap to the electric car and now they expect something else. They aspire to a software defined product, with four wheels and a brain that drives thousands of intelligent and digital functions that provide an extra to daily paths. In just a couple of years, the German automobile industry, once a reference in Chinese luxury, has become an obsolete product. “It was only an electrified Porsche. That’s it,” said a Chinese client to Bloomberg to express its disappointment when you get on the Porsche Taycan and compare it with what your rivals are doing there. “I didn’t even think of a German”. The words are from Seaky He, known influencer in China, collected by The New York Times. “When choosing my new car, I didn’t even think about buying another German car,” he explained when pointing out why I had opted for a Xiaomi Su7 When his first car had been a Mercedes Clade in 2017. Then, German remained an example of a luxury vehicle. The remote parking or the control of the car temperature from the mobile phone were some of the digital incentives that helped Seaky to decide for the Xiaomi car. “It’s hard to see them like luxury cars now,” Ryan Xu said Bloomberg to justify why he had turned his back on Germany after having a Mercedes Cla and a Mercedes G Class. “They are indistinguishable in quality” All this we talked about now should know in Porsche. In fact, their own consultants claimed that Chinese cars have been “Indistinguishable in quality” of Europeans, an incentive when winning market in Europe and confirmation for the Chinese client that It is not being wrong. But, in addition, in the case of Xiaomi Su7, data on paper say that in a year they have lived up to Porsche and Tesla. Their engines are so powerful (or more) that those of these companies but have the advantage of offering systems Autonomous driving (supervised) more advanced and have offered surprising demonstrations of how their remote parking system behaves. One year of heart attack. Although Xiaomi has managed to read that the automobile market in China points in a very different direction than we knew in Europe, the truth is that its figures in just one year They have been especially good. When It was launched in April Of 2024, Xiaomi set the goal of reaching the 100,000 units produced from the Xiaomi SU7 for that year. In the last days of December exceeded 130,000 units That he had put the objective of recalculating his expectations, given the good reception among the public. The reason for success is evident: not only offers better benefits than a Porsche Taycan, also adds a layer of digitalization and automated functions that the German model is completely lacking. And all for a fraction of the price of German. While The Porsche Taycan cheaper It is sold for 918,000 yuan (more than 120,000 euros to direct change), the Xiaomi Su7 is in the market for 215,900 yuan in China (less than 28,000 euros to direct change). Photo | Xiaomi In Xataka | Xiaomi already has its record in Nürburgring: they have reduced Tesla’s time in 40 seconds and that is the least

Without MOVES in sight, the electric car threatens to disappoint in Spain

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The electric car needs important financial aid to take off. Perhaps not in the future but if something has taught us the short trajectory of technology is that where it has triumphed it has done so with a sustained plan of purchase aids. In China, government subsidies They have accumulated one after another. First because popularize technology It has allowed them to create an industry that threatens to win a relevant role in the automotive, a market where they had gone unnoticed. And secondly, because Chinese economy itself needs to be dynamic And vehicle sales is a good tool for this, especially now that they need to place what threatens to be an overproduction. Norway, where the electric car represents almost 100% of saleshas also reached this situation with A sustained aid plan. Constant and also pointing to a tax reduction, the customer has ended up embraceing technology. Germany (even China) is a good example of what happens when You eliminate aid: Sales stop. It happened to the German country last year. In its first full year since the government was forced to withdraw aids to purchase, Electric sales collapsed 27.4%. Although there are still no concrete data, the perception is that Spain walks along the same path. Essential aid In the middle of last January, the refusal to approve the already famous Government’s Bus Decree made the Transport aids, To pensions And, among other things, The Moves III Plan. With a huge delay when delivering aid to purchase (so much that some brands advanced the amount delivered by the Government), the MOVES III PLAN It was still a value when placing an electric car compared to other technologies. With him, the buyer could be discounted up to 7,000 euros of the purchase, 70% of the charger installation In the house and up to 3,000 euros in the income statement. We talk about aid that could therefore overcome the 10,000 euros For those who, yes, It was mandatory to arm himself with patience. The latter led the government itself to promise that it would reform the Moves III Plan with the aim of expediting all the processes and came to slide that the aid would be delivered at the time of purchase. However, none of this ended up getting ahead. In fact, Two weeks before finishing 2024 And, with him, the Moves III Plan falls, nothing was known about the future of aid. In those last days ended up an extension which was active until the middle of January. Since then, the interest in getting an electric car has stopped, according to manufacturers. Paco Pérez Botello, president of Volkswagen Group Spain Distribution, says that “orders have stopped dry” since the Moves III Plan ends. “We will begin to notice it in March enrollments if there are no aid again,” he clarified in words collected by Five days. The atmosphere among the Germans is the same as reigns in other brands. During the presentation of Hyundai insertresponsible for the company confirmed that the visits to their dealers to be interested in the model had shot themselves as a result of starting the television ads campaign but that, just a few days later, It had collapsed When the aid had been removed. Although it has been slid that the aid will reach those who had requested the electric car In the first days of January And that the new aid program will also contemplate the sales of February, it has logic that the customer delay their purchase due to the lack of guarantees. Reactivate aid can be essential for the performance in Spain of the aforementioned companies that have recently put the insert and the Skoda Elorq But also for him Ford Capri or the Renault 5cars that also just land in the market. “We can reach a 10% electric market share in 2025, but it will depend on the incentives that there are,” said Pérez Botello. The perverse part of aid is the same as that of a Price war between companies. The client, aware that the aid can be approved before or after, delays the purchase waiting for a better price that, in this case, does not seem to finish arriving. In any case, we will see to what extent the rope is tense and when we will see a new program of aid that clients and manufacturers wait with open arms. Photo | Xataka In Xataka | Catalonia is determined to lead the conversion and sale of the electric car. His great objective is called Madrid

Catalonia is determined to lead the conversion and sale of the electric car. His great objective is called Madrid

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It is fulfilled a month since aids to MOVES III PLAN For the purchase of electric cars they fall. Silence since then. From experience with what lived in other countries, the electric car needs Purchase aids If you want to gain ground. An ambitious, stable and lasting aid program is the one that has achieved that almost all of the cars sold In Norway, they are electric. On the opposite side, Germany has seen how Their sales collapsed After withdrawing the aid forced. Taking into account that Spain was costing to take off in sales, we run the risk of unplugged with this technology And take a step back in the penetration of this technology just now that brands begin to propose vehicles at more affordable prices, with options of between 20,000 and 30,000 euros. In the middle of all this context, the Generalitat de Catalunya has presented a project to reimprorate sales of this type of technology, which also depends on its own automobile industry. A plan that revolves around the electric car Last January 2025, plug and electrical hybrids added 11,358 units in Spain. Of these, 4,571 units were recorded in Madrid. It accounted for 40.24% of sales throughout Spain. The figure is far from any other that can shade. Catalonia is the Second most populous autonomous community From Spain and takes more than one million inhabitants to the Community of Madrid. Barcelona It is also the second largest city in Spain, only behind the capital. Despite this, in January they only enrolled 1,624 cars classified as plug or electrical hybrids. 14.30% of the total sales of the territory. Given this perspective, the Government of the Generalitat has presented a plan to reimpulse the sale of this type of technology. The project, as we said a few days ago, has a transverse perspective because also Electrify the motorcycle fleet. The final intention is to make the electric car industry the stone on which the future of the automobile market turns. To achieve this you want to attack points that are considered keys: Multiply by five the recharge points network available in the next five years. Loans for self -employed and companies electrifying their fleets. Electrify 90% of the fleet used by the Catalan administration. The intention is to dedicate 150 million euros to sow the Catalan land of electric plugs. You want to move from the current 9,000 load points to a total of 45,000 plugs available. As for loans, a credit line of 400 million euros will be established to facilitate access to this type of technology and try to eliminate the barrier from the equation price. During the announcement of the Project, the Generalitat Catalan emphasized the importance of maintaining the good health of an industry that in the region generates 35,000 people occupied in 10,300 companies. By turnover, automotive represents the third sector of Catalonia. Photo | SEAT In Xataka | The electric car is sweeping so much in China that the natural step is already raised: stop calling it “electric”

“China has been in the electric car for ten years”

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Year 2017, Ford announces that it will invest 4.5 billion dollars to completely transform the brand. The year and Mark Fields have just begun, then CEO of the company, confirmed that they would invest in electric cars and completely autonomous driving. In five years would launch 13 more or less electrified models And in 2021 they would have a completely autonomous car in the market. Just a few months later, Tesla’s price (then raising the launch of Tesla Model 3) surpassed Ford. Undoubtedly, the strength of Elon Musk’s had pressed a company with more than a hundred years behind him and responsible for launching the First big mass car in their country to invest strongly in a completely foreign technology for them. We are in 2025, Ford has launched the market Ford Mustang Mach-Ehe Ford F-150 Lightning (an electric pick-up) in the United States and, recently, the Ford Explorer and the Ford Capricars that are actually different bodies of the same vehicle. With fewer spotlights, the Electric Ford Puma. In addition, they have decided leave the company in two in what they have called Ford Model E (electric and software) and Ford Blue (combustion). The idea is to function as a rocker and that the weight that now falls to Ford Blue is balanced until falling on the side of Model E in a transfer of powers of combustion to the electric. All that strategy, however, does not go through a good time. Jim Farley is now the Ford CEO and has strong opinions about the moment the company is living. Burning 2,000 million dollars It is the cost to be paid for a strategy that is not working. In the last presentation of results, Farley has confirmed that the company provides a decrease in the expected benefits of 2,000 million dollars. Collect in Bloomberg that in 2025 do not expect benefits (before tax) above 8,500 million dollars and that could be below 8,000 million dollars, far from the 10.200 million dollars collected in this item in 2024. Since last summer , the company’s actions have suffered a hard adjustment, losing its value more than 35%, as a consequence of the bad expectations collected with each new report. Ford has to face a market, that of the electric car, where the margins of benefits are scarce or have vanished given the sales volumes with which these companies work. But, in addition, its CEO ensures that the cars they like in the United States are the opposite of what an electric car should be. They are clients who “have very demanding cases for an electric vehicle. They tow, drive out of the road, make long road trips. These vehicles have worse aerodynamics and are very heavy, which means Very large and expensive batteries“, Farley says that It is not the first time which points to large vehicles are a problem for electrical technology. In fact, this approach is those that have cost 1.9 billion euros to the company. In full fever from the gigantic electric car, Ford launched a seven -seater electric explorer. The car should fight with the great American SUVs from electrical technology. Last summer of 2024, Ford confirmed that he canceled that development and that he would not launch the car to the market because there was no demand. Since then, the company’s CEO ensures that this type of cars need gigantic batteries, very expensive to produce and more complicated to make profitable. That is why the intention is to sell the smallest possible electric cars. The problem is that the company itself has decided to start the house for cars such as the Ford Mustang Mach-E or the Ford F-150 Lightning. Rest in peace the Ford Electric Explorer of seven seats. The other alternative is directly Learn from China. The Asian country has managed to position itself as the most leading country in this technology and, in fact, Farley himself has been the first to praise his way of working and in Confirm that Ford is shining His cars to understand how they got their competitive advantage. In words a The New York TimesFarley said that China is 10 years ahead in the manufacture of batteries which gives them a strategically more advanced position and, therefore, do not have to face the enormous economic difficulties facing companies such as yours. To this Chinese competition, American car manufacturers have now to face a possible commercial war that could seriously increase their products. The Ford Mustang Mach-E, for example, is also manufactured in Mexico and must be taken into account that Steel and aluminum tariffs They will also end up uploading the final price of the product. Regulatory changes that have not been contemplated in the last presentation of results. Ford’s hopes are put in BlueOval Citya huge factory that has cost 5,600 Millions of dollarsdesigned in 2021 and subsequently projected under the umbrella of the Inflation reduction law by Joe Biden. A program that, now, is in the air with the arrival of Donald Trump to power. With that program they hope to produce batteries at lower cost in the coming years. However, Farley is clear: in China they have been in China to the United States and, at the moment, there is no American company that can match in benefits and load time the batteries of Catl. Photo | Ford In Xataka | Ford is clear that the future of the European car is electric. And also that you will say goodbye to 4,000 employees for it

Steve Jobs’s secretary was late for work because of her old car. So Jobs gave him a jaguar

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Steve Jobs He was not a boss to use And he won the reputation of being an unpredictable and passionate leader. Capable of Inspire and challenge your employees with gestures that moved Between despotism and genius when motivating their workers. One of the anecdotes that best reflect that particular motivation style It happened when his secretary was late for work because his car did not start. There he met a Steve Jobs unpredictablethat it could well have fired her at the act no one would have missed her. However, instead of reproving the delay, Jobs had a most productive idea But, above all, more profitable for the employee. “Take, you never get late” As the Exeuse of Apple Ron Givens said In an interview for WRAL news“People were afraid of him. But that same afternoon, Jobs entered his office, threw him a game of keys of a new jaguar and said: ‘Take, you never arrived late.’ He always did things like that, surprising the people”. He Jobs leadership style was famous for its intensity. He demanded absolute excellence and did not tolerate excuses. “He was able to do surprising things to keep his team focused on Apple’s mission.” For that reason, seeing Jobs waiting for her in her office, she feared the worst outcome. What I didn’t expect was to finish the day with A new jaguar In his garage. Apple’s former director assured that the secretary “was a single mother and a good secretary”, pointing out the good performance of the Jobs employee. Perhaps that good performance was what made Steve Jobs, very in favor of surrounding himself with brilliant professionals, did not get carried away by his impulses and chose to eliminate the problem he had prevented (and would probably come back in the future) to his secretary Reach timely to your workplace. Jobs’ unpredictable motivation Andy Hertzfeld, one of the original Macintosh engineers, assured That working with Steve Jobs was unpredictable: scary and exciting at the same time. Givens corroborated him in his interview, in which he acknowledged that Jobs was an “excellent motivator” and “a good leader”, that as soon as he could say goodbye to a wrong response, like rewarding you with a luxury car. Actually, Jobs’s approach by giving his secretary a jaguar was not a mere gesture of generosity. Apple’s CEO demanded maximum motivation And dedication to their employees, so eliminating those concerns that prevented them from giving 100% of their potential was just a way to get both with a single gesture. Today, the figure of Steve Jobs remains a reference both in technology and in the Business management. His methods could be questionable, but Its impact on industry It is unquestionable. And that secretary who received a new jaguar is just one of the many evidence that, with Jobs, he never knew what to expect. In Xataka | Steve Jobs wanted to hire “professional managers” for Apple: it was a disaster because they only knew how to manage, not lead Image | Wikimedia Commons (Joi), Unspash (Logan Weaver)

Toyota has been one of the few firms that has not opted for the electric car. For now it is doing well

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If you do not compromise 100% with something and diversify your strategy, you always have the opportunity to One of the business branches Be the best cove in the market. That diversification is key For companies, with technology being a great example Of this, but it also works in the motor world. As? Well, with propulsion systems. And who has understood it perfect is … Toyota, who has been dominating the market for five years. Its strategy has been precisely that: not put all the eggs in the same basket. Cruise speed. On January 30, and how we read in ReutersToyota confirmed that, for 2024, they sold 10.8 million vehicles. It was the confirmation of the domain in the ranking of the car manufacturer that sells the most worldwide for five consecutive years. Thus, the group has been dominating the market since 2020 (included), when it managed to snatch the first place to a Volkswagen that had dominated the previous five years. Europe. If we focus on our territory, the company sold 1,217,132 vehicles between Toyota (the vast majority) and Lexus. In a statement, confirmed that its sales increased by 4% compared to 2023, with electrified options as absolute protagonists with 902,922 units sold. Potholes. Volkswagen stayed at just over nine million units sold, but if something shares the two companies is the bump in sales they have experienced. For the Germans, a decrease of 2.3% while looking to reduce expenses and strengthen their position in China (a key market for them). In the case of Toyotal, the fall was 3.7% compared to the previous year. Not all markets behaved the same and, for example, in Japan, misfortune was considerable. The company saw a drop of almost 20% at home due to different causes. On the one hand, the partial suspension of the Prius production, a Toyota icon, due to natural disasters. On the other, controversies and certification problems of subsidiaries such as Daihatsu. Eggs in separate baskets. Beyond this, that Toyota has consolidated again as the main manufacturer has to do with its strategy. While half the world is obsessed with the electric car, there are countries like Japan that They are still betting on hybrid. This has forced companies such as the aforementioned Toyota, but also Honda, Nissan or Mazda They move with lead feet On the way to total electrification. At the same time, Toyota has several versions of its cars, so we can buy vehicles exclusively with combustion, but also hybrid, plug or 100% electric hybrids. The C-HR 2024 is hybrid or plug-in, but we also have diesel, gasoline models, others that allow you to choose between diesel or gasoline, diesel and electric, 100% electric and even hydrogen, such as the Mirai. In short, they have opted for everything and, while there are some strategies that seem that they will not work in the future, such as hydrogen due to a low implementation of ‘hydrogeneras’ and controversial for alleged unfulfilled promisesgiving all options and offering models with electrical or combustion motorizations, is working. Reputation. On the other hand, it is undeniable that the company enjoys a privileged reputation. If we excites “more reliable car brands”In a search engine, the Japanese are in the top positions, being Toyota and Lexus two of the outstanding names. That good advertising has been pulled in recent years with their cars, which plays in their favor at the moment when someone has to decide for one or another brand. China is a hard bone. Now, as Reuters points out, where the Japanese are not having such a clear domain is in a market that is consolidating as one of the main ones: China. While in the United States and Europe sales have gone stern for the bet in hybrids, in China sales fell 6.9%. The competition in China is fierce, with a multitude of national brands that are looking to expand and others such as the European ones seeking, and need, set in that market. We will see what happens this 2025because, precisely, China is now the one that is expanding and Competitors like Byd or mg, also with many motorization options and aggressive pricesthey won’t put it at all easy. Image | Toyota In Xataka | Toyota wanted to make the star technology and the alternative to the electric car. They already doubt that it is possible

After tariffs to the electric car, China has a “Troy horse” to win the European market: combustion

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At the end of October last year, the European Union applied the Chinese electric car tariffs. From that moment, the cars that entered the European ports had to face rates that depended on the company that exported the vehicle. We must wait to see how the industry faces this change at a time when China was betting hard on Europe. But what is clear is that, beyond the electric car, China has a plan B to follow flooding the European Cars Union: The combustion engine. Tariff mess. They are not really “tariffs”, but “compensatory rights”, according to The European Commission. As much as they are, they are levies that apply to importation with one objective: protect their own market. Each manufacturer has an additional tariff and 35.3% is not the same to SAIC cars, 18.8% to Geely or 7.8% to Tesla. Before applying tariffs, China marked the goal of following Invading Europe with their carsbut regardless of increasing exports, the Asian giant took other measures. For example, one Research against European Porka very consumed product in the country that matters from Europe and that would affect several countries, especially Spain. It could also rareproduct that dominates and is vital for the development of practically all industries. Neighborhood discussion. These pressures have paid off, and an example is Spanish. Spain, initially, was in favor of the European measure, but after China’s threats, The Spanish position was relaxing. Germany too I was on that ship Because your trade with China It is key in this segment. On the contrary that France, fearful that Byd or Mg take away market share of their Peugeot, Citroën or Renault, which have little presence in China. The Troy Phev. However, something key in this whole issue is that tariffs have the Chinese electric car as a goal. That is, the 100%electric, leaving aside other electrification variants that remain important in a European market with countries where the loaders are not so developed. And, there, it is where China has a weapon to continue filling the territory of own production cars. Plug -in hybrids, or Phev, are an alternative strategy of the country. Not being taxed with the same tariffs, manufacturers can expand in the European market showing its technology, design and competitive prices. An example is cars that are plug -in hybrids in practice, but electric in theory. Jaecoo 7, for example, has gasoline and plug -in hybrid versions The limits of hybridization. He Mazda MX-30for example, it is a car that always prioritizes electric mode. It does not pull the combustion engine until it lacks enough energy in the battery to move the car, but the combustion engine is not dedicated to moving the wheels when it has to act, but to produce electricity that is stored in the battery, this being this the one used to move the wheels. Catl, Eminence in battery technologya few months ago a Battery with an autonomy of 400 kilometers and fast charge. But not for a 100%electric, but for a hybrid. It is like a 2.0 plug that, in practice, has a combustion engine, even if it is not used for the conventional purpose. Pure and hard combustion. In addition to technology, the point in favor of Chinese manufacturers is the price. Brands like byd and Mg have entrance hybrids to significantly lower prices than those of the competition. But there is life beyond electrification and, although China is Pushing Strong by the passage to these “new energies” inside and outside their borders, if you have to adapt to avoid tariffs, they can do it with several models of pure and hard combustion. He MG ZS Combustion It is an example. It was one of the gasoline cars best selling in Spain During last year. There are more players in this market, and omoda is an example. He arrived in Spain last year And it has expanded rapidly with dealers in which there are electric, hybrid and combustion cars. Jaecoo also has cars exclusively with combustion, such as Jaecoo 7and that is where the potential of Chinese companies is to gain market share by alternative roads to that of the Full Electric. Don money. Apart from the strategy for hybrids, when tariffs were already on the horizon, it was speculated with strategies by China to manufacture in Europe and dodge these tariffs. The idea was to assemble the critical pieces of cars in Chinese factories, disassemble it and take it to European factories, where they would reassemble to shape the final car. A kind of Lego that was not official and that, from Europe, it was said that it would not serve to dodge tariffs. But it is clear that what is working so that some countries have relaxed their position are economic pressures. Apart from the threats already commented, Chinese companies have been getting important plants to make cars. For example, Chery was done with the Nissan factory in Barcelona (What he gave A second life to Ebro). But during the last votes, They delayed their plans. And not only in Spain, Also in Italywhere they were going to make important investments. Meanwhile, Chinese companies continue to erre with their strategy to fill Europe with their cars. Despite tariffs, we see that giants like Byd continue to get ships huge that allow to continue maintaining the rhythm of exports. It is a very juicy market with Germany betting on electrification, Norway being the King of Cotarro and territories as the Netherlands in which China has land to conquer. Image | Engin Akyurt In Xataka | The EU has insisted on making the jump to the electric car: ten advantages of staying in a plug -in hybrid

The electric car is an overwhelming success in China. So much so that it makes no sense to call it like this

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The adoption of electric car in China It is far from what we have been watching in Europe for some time. Specifically, with a market share of 20% compared to just 6% in the EU, despite the efforts of manufacturers to electrify their fleets. This It has been growing firing for yearsthanks to direct subsidy policies, tax exemptions and, above all, a colossal investment in infrastructure. The world’s largest network for electric car recharge is there, with more than 8 million load points Ay Byd as a sales leader. The rhythm is being so vertiginous that, for some, the term “electric car” is beginning to become obsolete. The next step is the intelligent electric car. Catl word. Catl is the largest battery manufacturer globally, and one of the main weight names in the world of electric car. It provides batteries for many of the manufacturers, and at the annual meeting of the Davos Economic Forum put on the table A new term: ‘EIV’. Currently, we refer to electric vehicles such as EV (Electric Vehicle) but Pan Jian, Co -president of CALT, states that the term EIV begins to gain strength. The message is clear: the electric car is ceasing to be, simply, an electric car. Intelligence. Beyond marketing strategies, the reality is that the electric car is rotating much more than a car moved by electricity. Manufacturers like byd are planned to invest 13.6 billion dollars in IA development For electric cars. Others, such as Xiaomi, focus efforts on offering driver and Aito assistance systems, a company participated by Huawei, have given several lessons to European manufacturers about The autonomous parking. China leads the integration of intelligent technologies into electric vehicles, and the focus on software (in front of the chaos of some European manufacturers), It is a good proof of this. Upward forecasts. By 2025, It is expected that China sells a total of 12 million electric. To know if it is much or little, you can use the fact that in Europe less than one million were enrolled in Europe. Despite The obstacles that Europe wants to put to China In its price war, the country is enough and left over its local brands both in its land and outside it. Image | Byd In Xataka | NEW BYD ATTO 2: already available in Spain the bet of ByD in the electric car segment of 25,000 euros (or less)

The United States also had a plan to jump into the electric car. Is willing to dismantle it and bet on gasoline

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When we think on the way to implement the electric car and point to Europe as a great architect with measures such as a prohibition from 2035 that now, It seems that it is in the airmany times we forget what is happening in the rest of the world. In China, it is evident, The State has put all the meat on the grill to move to the electric car and, along the way, try to lead an industry (or at least, be relevant) in which they were disappeared outside their borders. In Japan, on the contrary, Everything is committed to hybrid and electric sales are almost testimonial. But what happens in the United States? On the other side of the Atlantic, in the United States they barely bought 1,301,411 electric carswhich means a market share of 8.1%. A low figure that is marked by a VERY PORFFICIENT CARGERS NETWORK that delays its adoption and, at the same time, A lower fuel price than Europewhich Reduce the gap between the cost per kilometer of gasoline and electricity. However, the country has also taken steps to favor the electric car and, ultimately, cause this technology to occupy a large part of the market. As? Pressing manufacturers, of course. Pressures that Donald Trump now wants to disassemble and that is about to see what consequences it has on the market. The United States had a plan Europe is not, much less, the only region that presses car manufacturers to move to the electric car. Yes, the decision to prohibit combustion engines from 2035, the new active emission regulations since this month of January that forces us to electrify much of the fleet and the objectives for 2030 are not, much less, subtle However, in the United States they also had their own plan. The country opened the subsidy tap Under the mandate of Joe Biden. It was to reward with juicy tax advantages to those who produced their cars in the United States. And also those who, partially, did it in Canada or Mexico. Was known as Inflation reduction law. To these tax incentives aid for the purchase of electric cars were added. If the vehicle had been produced under the premises of the previous law, the buyer could receive up to 7,500 dollars If it was a new electric car or $ 4,000 if it was used. But also Another threat was waiting on the horizon. Joe Biden’s government wanted the average consumption of cars sold in the United States not to exceed 3.9 liters/100 km from 2027. In 2032, the average should be reduced to 3.56 liters/100 km, figures In both cases that would force a severe electrification of the fleet. All this aspires to demolish the new government of Donald Trump. The chosen man is Bernie Moreno who aspires from the United States Senate to end the tax aids to purchase, Relaxate emission obligations to manufacturers and prevent states like California, who has assured that will continue delivering aid to purchase If from the state government they retire, can act independently. In Bloomberg They point out that Moreno’s agenda does not have them all to get ahead. The economic environment highlights that it needs the support of the entire Republican group to take their plans forward and that some senators can be contrary to the idea because in their own states there are factories or planned productive plants of electric cars. To all this we must add the impact that the scheduled tariffs can have to the vehicles that arrive from Canada and Mexico. Although despite a first attempt They have put them in pausethe intention of the new president of the United States remains to tax 25% the products that come from there. This would mean, in accounts of Bloombergmore expensive each unit in 3,000 dollars. The measure is especially worrying for General Motors, which exports to the United States from Canada and Mexico 40% of the cars you sell In the country. The company, however, says that it will not transfer its production to the local market unless it is guaranteed that the measure will be extended in the long term. The same assures from BMW, which They will invest 800 million dollars in a plant in Mexico. In it New York Times They also point to the car market as one of the great affected by these tariffs. In this case they estimate that large vehicles and trucks can become up to 10,000 dollars for each unit sold. “Most of this increase will be assumed by consumers and concessionaires,” says Patrick Anderson, CEO of Anderson Economic Groupto the newspaper. The big problem that tariffs present is that nobody seems to be able to determine how much time they will be active. “Car parts are products that require months or years to be equipped, validated and tested before being incorporated into a vehicle. Simply They cannot be replaced overnight“, assures al New York Times Linda Hasenfratz, president of Linamar, producer of parts for vehicles. In its opinion, it is impossible to transfer the industry in such a short time and, at the same time, the product is expensive to make the product of North America an anti -competitive space which will reduce the production of cars. Toyota and Honda (with a production that exceeds million units each in Canada) or Stellantis, which exports a third of its RAM to the United States from the neighboring country, are other greatly harmed. However, manufacturers such as Volkswagen do seem to be valuing very seriously transfer part of their production to the United States. In fact, relax emission regulations and the threat that they would have to sell their products at a much more expensive price in the country is giving reasons to the group to Transfer there part of the production of Porsche and Audiusing Volkswagen electric cars plants that now work at half a gas due to lack of demand. Eliminate tax incentives to produce electric cars … Read more

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