The relationship between China, the European automobile industry and the evolution in its own manufacture of products is well observed in the future of historical brands such as Porsche and newcomers to the engine market, such as Xiaomi. The health of both companies cannot be more opposite to the same problem to solve: the electric … Read more
The electric car needs important financial aid to take off. Perhaps not in the future but if something has taught us the short trajectory of technology is that where it has triumphed it has done so with a sustained plan of purchase aids. In China, government subsidies They have accumulated one after another. First because … Read more
It is fulfilled a month since aids to MOVES III PLAN For the purchase of electric cars they fall. Silence since then. From experience with what lived in other countries, the electric car needs Purchase aids If you want to gain ground. An ambitious, stable and lasting aid program is the one that has achieved … Read more
Year 2017, Ford announces that it will invest 4.5 billion dollars to completely transform the brand. The year and Mark Fields have just begun, then CEO of the company, confirmed that they would invest in electric cars and completely autonomous driving. In five years would launch 13 more or less electrified models And in 2021 … Read more
Steve Jobs He was not a boss to use And he won the reputation of being an unpredictable and passionate leader. Capable of Inspire and challenge your employees with gestures that moved Between despotism and genius when motivating their workers. One of the anecdotes that best reflect that particular motivation style It happened when his … Read more
If you do not compromise 100% with something and diversify your strategy, you always have the opportunity to One of the business branches Be the best cove in the market. That diversification is key For companies, with technology being a great example Of this, but it also works in the motor world. As? Well, with … Read more
At the end of October last year, the European Union applied the Chinese electric car tariffs. From that moment, the cars that entered the European ports had to face rates that depended on the company that exported the vehicle. We must wait to see how the industry faces this change at a time when China … Read more
The adoption of electric car in China It is far from what we have been watching in Europe for some time. Specifically, with a market share of 20% compared to just 6% in the EU, despite the efforts of manufacturers to electrify their fleets. This It has been growing firing for yearsthanks to direct subsidy … Read more
When we think on the way to implement the electric car and point to Europe as a great architect with measures such as a prohibition from 2035 that now, It seems that it is in the airmany times we forget what is happening in the rest of the world. In China, it is evident, The … Read more
Europe should walk to the electric car market. The entrance of the new emission limits regulations will force Increase market share of the electric car or, in the worst case for manufacturers, to disburse large fines. In the market, in fact, electric cars begin to accumulate Below 30,000 euros or with autonomy that, for less … Read more
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