nostalgia

Quietly, a mobile phone manufacturer is skyrocketing in Spain. One that hits right in the nostalgia

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There was a time when it seemed that consumers only had eyes for Xiaomi when looking for an affordable mobile phone. Things are starting to change. The data of Omdia For the first quarter of 2026 they show a significant drop compared to 2025 for the Asian manufacturer, with Motorola taking center stage. The numbers. The European phone market grew 2% year-on-year in the first quarter of 2026, with Samsung as the big name. The company, according to data from the consulting firm, already has a 38% share, its best number in years with a growth of 3%. But Apple. The good global results of the iPhone 17 They already left us a clue about what could happen in Europe. Apple grew 9.9%, thanks to relatively affordable price models such as the iPhone 16e and the commercial success of its new models. Apple remains in second place, but with a striking fact: it sold 8.8 million iPhones compared to Samsung’s 12.6, and still grew at three times the rate of its rival. Samsung depended largely on the Galaxy A16 4G to sustain their numbers. Xiaomi. The Chinese company maintained third place, although its fall was the most pronounced. Xiaomi falls no less than 15% in Europe, although the numbers have fine print: the company sold fewer phones, but the ones it did sell were more expensive. Xiaomi’s average price (ASP, Average Selling Price) rose by 21%, mainly after the launches of the series Xiaomi 17 and the good sales of the Xiaomi 15T. It is a strategy that is working for them: although they sell fewer units, they sell much more expensively. Mainly, the markets in which these ranges worked the most were France, Germany and… Spain. And Motorola arrived. Motorola has been obsessed with the Spanish market for some time. It knows that we like quality-price phones, and that the buyer still has a certain nostalgia for a brand that always had a good product. Thanks to its expansion in Spain and Portugal, the company has grown 17% year-on-year, with almost two million units sold. A quick look on Amazon makes it easy to understand what’s going on. Motorola has a barrage of phones available at competitive prices, clean software that does not generate any type of friction, and an acceptable update policy. to stay. Motorola has a clear market strategy in which Spain is a fundamental market: affordable and accessible mobile phones. For its part, Xiaomi is turning towards Be increasingly premium to improve your margins. A golden opportunity for a manufacturer that once flooded Spain with Moto G, to once again travel the path of commercial success. In Xataka | Motorola Edge 70 Fusion, analysis: putting 7,000 mAh in such a thin mobile phone seemed like magic. The trick is under the hood

The disastrous return of Amaia Montero with Van Gogh’s Ear is a good x-ray of the dangers of paying for nostalgia

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Thirty thousand people have filled the BEC in Barakaldo for two nights to witness one of the most anticipated returns of Spanish pop. Amaia Montero returned to Van Gogh’s Ear almost twenty years later of his departure, on a tour called ‘So many things to tell’ and that promised to close a cycle (or open a new one). But these first concerts (especially the first one) have ended up being talked about for very different reasons than expected. The Ear, the return. When La Oreja de Van Gogh officially announced on October 15, 2025 that Amaia Montero was returning to the band, the tickets were sold out. in a matter of hours in numerous cities, and new dates were added due to demand. The tour consists of 16 stops that extend until November 2026 and include the Movistar Arena in Madrid (three nights), the Palau Sant Jordi in Barcelona and the Illunbe Donostia Arena. It is, right now, one of the most relevant pop phenomena of the year in Spain. How it started. The trigger It was an appearance that no one expected. in July 2024, by Amaia Montero at the Santiago Bernabéu during one of Karol G’s concerts to perform ‘Rosas’, the anthem from Van Gogh’s La Oreja. The reaction was enormous and shortly afterLa Oreja de Van Gogh announced the departure of Leire Martínez, the group’s vocalist for 17 years, from the band, alleging “different ways of living the group.” In October 2025, Amaia’s return was officially announced. 2026 is the year of the 30th anniversary of La Oreja and the 25th of ‘El viaje de Copperpot’, one of their most remembered albums. What happened in Barakaldo. On May 9, 2026, the tour started at the BEC and 18,000 people attended the first concert. Amaia appeared center stage on a raised platform, wearing a bright pink jumpsuit. He said: “I went down to hell itself, but with my scars, after fighting a lot, here I am.” However, despite good intentions, the chronicles they agreed in which Amaia was “out of tune and too tight to reach the high notes.” It especially went viral their performance of ‘Nothing Compares 2 U’the Prince classic popularized by Sinéad O’Connor and with which the band originally discovered her, but deeply out of tune. Amaia herself acknowledged on stage: “I do it terribly”. The amazing thing is that, as has also been saidAmaia “has had more than a year to prepare vocally” and despite this she showed “many technical deficiencies.” The group could have adapted the tonalities to their current voice, but they have not done so so that the songs are identical to how fans remember, and that is the problem. Second round. On May 10, in the second concert at the same venue, the setlist went from 25 songs to 22. ‘Nothing Compares 2 U’, ‘We’re all dancing to the same song’ and ‘The girl who cries at your parties’, the three songs that had generated the most problems the night before, disappeared. The presence of songs from Leire Martínez’s era was also reduced. Amaia was more confident and the elevated platform was reserved for ‘Mariposa’. The reactions of the fans. The acrimony with which Amaia’s return has been received has to do with the fact that the audience of La Oreja de Van Cogh is divided into two communities. The fans who came with Amaia, thirty-somethings who grew up with ‘Rosas’, ‘La playa’ or ’20 de Enero’, experienced the concert as the return of a diva and the disagreements were excusable. The fans who joined with Leire, on the other hand, listened to someone sing with obvious effort songs that his protégé performed for almost two decades with great technical solvency. A good part of the band’s fans (or ex-fans, at this point) think that there is a voice that has now been displaced, without a satisfactory public explanation and with an exit that It was tense: Amaia did not agree to share the 30th anniversary concerts with Leire, and the group chose to do without her. This has irremediably fractured the public, who in the case of the fans of the expelled vocalist, spread Amaia’s failures on social networks with particular viciousness. The comeback syndrome. Not all nostalgic reunions are a triumph. There are those that burst resoundingly because they try to revive an energy that responded to unrepeatable circumstances, but what they achieve is to make very clear just the opposite: that that energy no longer exists. The Sex Pistols on their 1996 tour is one of the most memorable cases for its self-awareness, but the drama dates back before: The Animals, Simon & Garfunkel or The Byrds in previous decades also failed when trying to win back their audience. The list of bands that recently crashed a reunion (not necessarily commercially, mind you) is endless: Jane’s Addiction, Guns’n Roses… The reason is always that the search for money is evident above the relationships between its members, sometimes very deteriorated. In this case, despite the fact that the economies of the band members They are very healthyfrom the videos we sense a certain suspicion and discomfort between the musicians and vocalist. Because that’s another: whether they succeed lyrically and commercially or not, what they won’t be able to escape is the evil tongues. As Leire fans know very well. In Xataka | The internal drama that Andy and Lucas lived through for years: story of a breakup that we are seeing live

Bugatti has brought the Veyron back to life in the worst possible way: taking advantage of nostalgia

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I confess: I have laughed at my parents. Not once, many times. My parents are those considerate boomers. A generation that took the reins of our society when the century changed and we entered the 2000s. And the market noticed it. In 2001 it premiered on RTVE Tell me how it happened. Three years later it was republished he One, Two, Three…. In 2009, a phenomenon was launched that now seems timeless: I went to EGB. That same year, Antena 3 put on television Course of ’63. The look at the past does not only remain in Spain. The Police return for a new tour. Indy returns from the 80s to live an alien adventure in 2008. Guitar Hero puts us in the skin of the rock myths that had happened a decade or so before. Does anyone remember Guitar Hero Live? I doubt it and I think you already know the answer. And here I am, tasting at night the first seasons of There is no one who lives herewhile I watch in horror as my friends search for tickets to another Love The Tweenties and Villafrío de Abajo faces Villafrío de Arriba in another exciting final of the Grand Prix. I want to run away but the past catches me. That past that brings us back to Andy and Lucas but at least brings us back to the best days of Crash Bandicoot. A past from the day before yesterday. I laughed at my parents but here I am, drooling over the new Bugatti FKP Hommage. ELON MUSK VS JEFF BEZOS: STAR WARS Of necessarily unnecessary tributes and cars 20 years. What is 20 years? Enough, according to Frank Heyl, Bugatti Design Director, to “create what I consider the ideal and definitive Veyron.” What he’s talking about is the Bugatti FKP Hommage. We could say that it is the “last Veyron”. We could say that it is the final and last evolution of a legendary car. We could say it. If it were a Veyron. The Bugatti FKP Hommage is actually a Bugatti Chiron disguised as a Veyron. The hyper-luxury company, through its even more exclusive division Program Solitaire wanted to pay tribute to Ferdinand Karl Piëch, who was the grandson of Ferdinand Porsche and took the reins of the Volkswagen Group for almost a decade after having held all types of roles in the company. A key man in the company who was even more key for Bugatti. And Piëch was the one who gave the order to buy Bugatti and to make it a different brand, to give it back a glorious past, W16 via. “He was a man who saw the impossible not as an obstacle, but as a challenge. His vision for Bugatti was absolute: 1,000 horsepower, 400 km/h top speed, all-wheel drive, and refined enough to arrive at the opera in a tuxedo or a dress,” defines Hendrik Malinowski, General Director of Bugatti to Piëch. And to honor him, Bugatti has created a one offone of those unique units of your Bugatti Chiron. “The FKP Hommage celebrates this uncompromising pursuit of excellence, combining the timeless proportions of the original Veyron with two decades of engineering evolution,” reflects Malinowski about a luxury hypercar that comes with the latest evolution of the W16 engine and the 1,600 HP that the Bugatti Chiron Super Sport has. To resemble the original model, Bugatti’s most exclusive division has dressed the Chiron in the outfit that the Veyron would wear today. Play with the proportions to maintain the essence of a car of which only 450 units were manufactured. The request, of course, comes from a millionaire whose name we do not know. At least for now. But we can say something about him: he feels “melancholic sadness caused by the memory of a lost happiness.” This is how the RAE defines nostalgia. The question is what this loss has attracted a millionaire to convert one of the most technologically advanced cars in the world into another hypercar from just 20 years ago. What is the sense? Aren’t the 450 units of the original Bugatti Veyron unique because… they are unique? What is there to gain? Nothing. Since there is nothing to gain from updating an iPod when you have millions of iPods elder brother hand. It’s not a question of nostalgia. It’s a matter of the original product being there, just around the corner. We can’t miss him because he never left. You can’t long to go out partying singing Melendi at the top of your lungs because at less than 40 years old you are at the perfect age to continue going out partying and singing whatever you want at the top of your lungs. It’s okay for nostalgia to get to us. But at least it serves to give new life to the product. Unless it serves to make accessible an object of which there are few left, they are difficult to obtain or expensive to maintain. It’s funny that Renault brings back the Five in electrical format. And it makes sense that now the Twingo It also doesn’t have a combustion engine. Or what Renault brings the car back to life Turbo like an electric beast. As harsh as it may seem to a purist, even Ford Mustang Mach E It makes sense when it comes to bringing the driving sensations of a classic Mustang to an electric car. It is the same and, at the same time, very different. But the automobile market is beginning to be dragged into a well of nostalgia that contributes between little and nothing. He Lamborghini Countach LP 800-4 It is interesting as a design exercise because it updates a mythical model. This Bugatti FKP Hommage only repeats what is already known. The same is happening with the “serial” production of restomod. The trend of taking an old car and bringing it back to life by turning it into a modern car with a classic flavor makes sense … Read more

100 million Tamagotchis in 30 years. The reason for being sold has a name: millennial nostalgia

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They have passed almost three decades since its creationbut the fever has not begun to turn off. With 100 million units soldthe Bandai machine is an artifact for natives of the nineties, yes, but also an object of desire for new collectors, as demonstrated by its last releases. And what demonstrates its current validity: the artifact that you have to take care of as a child with problems of incontinence and insomnia continues to generate amazing stories. Tamagotchi: modest origins. In 1996Aki Maita, a 31 -year -old game designer who worked for Bandai had the idea for Tamagotchi when he saw a television advertisement where a mother prevented her son from taking a turtle to school, which inspired her to create a digital pet that could fit in her pocket and require real care. He developed that concept with the help of Akihiro Yokoi: a virtual creature that should be fed, cared for and attended. Immediate success. With its international launch the following year, Tamagotchi quickly became a phenomenon. Soon began to arrive novelties and improvements for artifact. In 2004, different Tamagotchis communicated (and could get married) by infrared; In 2008 the Color screens; And already in this decade, the screen became Tactile LCD and Wi-Fi was implemented and different possibilities of connectivity. More than thirty different models of Tamagotchi have come to be created throughout their history. The nostalgia of the 90 works. Although the Tamagotchi never left at all, as it shows Tamaghotchi Paradisethat has reached stores this summer and that includes a zoom device to take care of creatures both from a cosmic perspective and from a microscopic, its outbreak of fame main fame took place in the nineties. He Kidult market segment which is making toy lines as never seen before handling two variables that the Tamagotchi cover wisely: on the one hand, they encourage and cover the needs of the nostalgic stimuli of Millennialconvinced that They won’t live such a happy time like that of his childhoods and young years. Port another, significantly, Tamagotchi are acquiring vicaria responsibilities taking care of a creature that demands constant attention. Perfect for a generation that, in many cases, is seen resigned, in many cases, not to have children. Know how to evolve. One of the great secrets of the success of the Tamagotchi has been to adapt to the new times, and we do not speak only of the incorporation of WiFi or touch screens, but of their mechanics, which have been going from a mere care and cleaning of an alien embryo to game mechanics clearly inspired by Pokémon (and we connect like this with Another fetish of nostalgia Millennial). In Tamagotchi Paradise we have fifty creatures that are divided into three environments (sky, earth and water), with three of them hidden at the beginning of the game, in curious parallelism with the legendary pokémon and other oddities. The possibility of making Tamagotchi muddle each other open the door to the birth of 50,000 different creatures, with characteristics inherited from their respective parents. Another mechanic that does not drink directly from Pokémon, but that does connect with the ideas of hunting, parenting and care of Nintendo creatures. History. The striking thing about Tamagotchi is that they have generated their own mythology and unique stories, often derived from the particular rupture of a taboo with respect to pets: despite being virtual, these encapsulated digital animals also die. For example, there are Funeral websites of the creatures Deaths, and Forums with hundreds of pages that they remember them and that they remain active. And a tremendous anecdote: in the year 97, A girl buried her Tamagotchi In a wooden coffin in a cemetery for real pets. Soon, the owner of the cemetery began to receive other Tamagotchis in his small coffins and had to convert and adapt the field. Image | Álex Alcolea In Xataka | A great mystery surrounded Tamagotchi 27 years after its launch. Now we have finally resolved

Nostalgia has become the true fuel in the car market. The scamoteable headlights are the last test

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There was a day that the headlights were hidden in cars. Deportivo, sharp nose … and some headlights that completely broke the front of the vehicle with two huge bulbs to illuminate what was in front. The Ferrari F40, the Lamborghini Countachhe BMW M1 or the most earthly first Mazda MX-5. There are many examples of all kinds. Some of them extremely shocking such as the Porsche 911 Flatnose. Because yes, Porsche came to offer as extra equipment the sneakable headlights In its most iconic sports car, which some sacrilege will seem to some. And what do we say about Carlos Sainz flying along the sofari rally slopes In Kenia aboard his Toyota Celica? And although when we think of scamotable headlights we look almost automatically at the 80s and 90s, it is a much older invention. It is considered that The Cord 80 was the first car that he used this formula in the United States in 1935. Shortly after, in 1936 he would arrive in Europe with the beautiful Alfa Romeo 8C (attentive to this miniature If you are thinking of spending more than 20,000 euros on one of them). Regardless of where we place its origin, the usual as we said is to think in the decade of the 80s and the 90s when we talk about this lighting system. And how everything comes back: are the sneakable headlights back? Mg cyber x concept They come back … more or less Shanghai 2025, MG presents the Cyber ​​X Concept. The prototype is, in the words of the Chinese company, a “global urban adventure toy.” What our eyes see is an extraordinarily square SUV to generate that aspect of hard off -road. Of course, nothing similar to Joseph Kaban Bugatti Veyron, designer of both products. But, beyond this curiosity … What appears on the front? Yes, small and fine sneaky headlights. With two LED squares in each of them, the Cyber ​​X Concept look is projected through some that hide in the body “as a nod to the classics,” they mention in the brand. Mazda Ionic sp Interestingly, it is not the only prototype that has opted for this formula in recent years or months. Mazda presented the IConic SP at the 2023 Tokyo Salon. There they revealed the prototype of a sports car Halfway between Mazda MX-5 and RX-7. What had both models in common? Yes, the sneakable headlights. At least in the First generation of the mythical Miata. With its rounded and fluid forms, Mazda advanced its concept of what its Sports of the future. An extended rank electric that was projected towards the past with A rotating engine to act as a generator And, in addition, with scamotable headlights that make you drool when you see the figure of the car. The last great manufacturer that has presented his proposal of scamoteable headlights was Honda. In the past CES of January, the company presumed two electrical prototypes that advance the formula of its future models. It was what the company called Honda 0 series. Honda Series 0 The formula was striking because it recovered the flat and acute forms of wedge -shaped eighties. According to the brand, it was “applying the thin, light and wise approach to a SUV.” It was promised that an evolution will be seen in the US market in 2026 and, later, in Japan and Europe. But another thing that caught the attention were the headlights of his front. Their light groups were hidden under a small retractable tab They closed to leave a clean hood and retracted to illuminate what you have ahead. A more logical and realistic solution than those of Mazda and Mg. Because the problem of retractable headlights are safety regulations. In fact, although they disappeared for them, they were also the main reason why they became popular. They explain in Diariomotor that in the United States was forced to take the headlights at a minimum height to the ground. The solution went to use these retractable headlights that allowed the height of the headlights to be raised without compromising a front of the front. To this was added the fashion of playing with this device, popularizing in the 80s. But after this fever, that bump when the headlights were deployed was gradually disappearing. A sum of small details ended up killing them inside the industry. First of all for something very simple: the sneakable headlights are a headache. Compared to a traditional optical group, the lighthouse must have a small electric motor, which makes the frontal and more susceptible to breakdowns more complex. The second is that, although closed the car could significantly increase its aerodynamic performance, deployed were a disaster in this regard. Of course, the solution of a lighthouse wall on the front of the vehicle does not seem the best solution. Finally, in the early 2000s, special attention began to be paid to the consequences of the outrage of a pedestrian. Obviously, two huge flat, sharp and outstanding surfaces In the body they were not going to deliver the best results, so he discouraged the manufacturer to set up a component that was already beginning to go down in history. Today, in this Revival That we live in the automotive market, up to three manufacturers have recently presented prototypes with sneaking headlights in recent months. Will we see them again? I say, hopefully. As long as he was not hit by one of them. Photo | MG and MAZDA In Xataka | This lighthouse costs as much as a Porsche 911: it is no joke, it is the lighthouse of a bugatti chiron

Coca-Cola presents six Freestyle flavors inspired by ’90s nostalgia

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Inspired by the internet culture of the ’90s and early ’00s, the soft drink giant is launching six new flavors of Coca-cola Freestyle for a limited time from January 7th to March 3rd. These are six new flavors called “the Internet’s favorite mix”, available in Coca-Cola Freestyle machines that include: Fanta Lime In My DMs, Sprite CherryBaby101, Sprite Orange Goin’ Viral, Fanta Citrus Chatbox, Coca-Cola Vanilla Peach Luvr and Coca-Cola Tropical Vlogg. The first to break the news of this new collection with an air of nostalgia for the 90s was the food launches expert @markie_devo, through his social networks. “It’s 2025, of course we have a Windows 98-flavored Coca-Cola,” he posted in an image showing the new flavors available in restaurants with Coca-Cola Freestyle machines. One of the differentiating elements of These soft drink dispensing machines allow you to mix flavors like Sprite Cherry and Sprite Vanilla to create a sweet and sour cherry ice cream-flavored drink, according to Southern Living. The new launch has divided opinion on the networks, since we are inclined to celebrate the new flavors, while others joke about whether they are really new flavors. Coca Cola fans will have the opportunity to enjoy the new flavors from now until the first days of March. Keep reading:

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