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Quietly, a mobile phone manufacturer is skyrocketing in Spain. One that hits right in the nostalgia

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There was a time when it seemed that consumers only had eyes for Xiaomi when looking for an affordable mobile phone. Things are starting to change. The data of Omdia For the first quarter of 2026 they show a significant drop compared to 2025 for the Asian manufacturer, with Motorola taking center stage. The numbers. The European phone market grew 2% year-on-year in the first quarter of 2026, with Samsung as the big name. The company, according to data from the consulting firm, already has a 38% share, its best number in years with a growth of 3%. But Apple. The good global results of the iPhone 17 They already left us a clue about what could happen in Europe. Apple grew 9.9%, thanks to relatively affordable price models such as the iPhone 16e and the commercial success of its new models. Apple remains in second place, but with a striking fact: it sold 8.8 million iPhones compared to Samsung’s 12.6, and still grew at three times the rate of its rival. Samsung depended largely on the Galaxy A16 4G to sustain their numbers. Xiaomi. The Chinese company maintained third place, although its fall was the most pronounced. Xiaomi falls no less than 15% in Europe, although the numbers have fine print: the company sold fewer phones, but the ones it did sell were more expensive. Xiaomi’s average price (ASP, Average Selling Price) rose by 21%, mainly after the launches of the series Xiaomi 17 and the good sales of the Xiaomi 15T. It is a strategy that is working for them: although they sell fewer units, they sell much more expensively. Mainly, the markets in which these ranges worked the most were France, Germany and… Spain. And Motorola arrived. Motorola has been obsessed with the Spanish market for some time. It knows that we like quality-price phones, and that the buyer still has a certain nostalgia for a brand that always had a good product. Thanks to its expansion in Spain and Portugal, the company has grown 17% year-on-year, with almost two million units sold. A quick look on Amazon makes it easy to understand what’s going on. Motorola has a barrage of phones available at competitive prices, clean software that does not generate any type of friction, and an acceptable update policy. to stay. Motorola has a clear market strategy in which Spain is a fundamental market: affordable and accessible mobile phones. For its part, Xiaomi is turning towards Be increasingly premium to improve your margins. A golden opportunity for a manufacturer that once flooded Spain with Moto G, to once again travel the path of commercial success. In Xataka | Motorola Edge 70 Fusion, analysis: putting 7,000 mAh in such a thin mobile phone seemed like magic. The trick is under the hood

OpenAI promised them they would be happy selling hype and memes. Until reality hits

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The news of the weekend is Sora’s closure. What was once the platform of the hype Regarding video creation, he says goodbye, leaving agreements behind millionaires with giants like DisneyOpenAI’s promise to be one of the big players in text to video, and doubts about the company’s strategy. The bet on hype. For some time now, OpenAI’s strategy has been to create hype, be the protagonist in the conversation, and wait for the user to assimilate its proposal. The problem? It is a strategy that worked in its initial phases, when OpenAI played practically alone. We saw it with Sora: the launch was the most talked about on networks, television and practically all media. Months after its launch, there was no way to use the app without VPN outside the United States (and in a very controlled way through its app in countries such as Canada, Japan, Korea or Vietnam) and was still in the experimental phase. The closure. Sora hasn’t lasted even two years. It was born in February 2024 and says goodbye in March 2026. What was born as the reference model for video creation remained a half-baked experiment, while Chinese giants or Google itself with their models I see They advanced and landed their models on the plane that really matters: the one that allows the average user to access it. The competition tightens. OpenAI promised them happiness two years ago, when ChatGPT had hardly any rivals and companies like Anthropic were in their early product stages. But photography has changed in just a few months: Claude is becoming, with almost daily iterations, the most complete chatbot (it is already much more than that). Gemini has been starting to eat his toast for a year. China is absolutely unleashed launching spectacular video models like Seedance 2.0. AI solutions are no longer promises and hype: they are rapid and controlled launches, integrated into platforms that any average user can access. If you don’t integrate, you don’t win. Seedance 2.0 has not even been running for three months and already It is beginning to be integrated into editing programs such as CapCut. AIs like KlingAI have been integrated into gigantic platforms like HighsfieldAI for months. Releases that materialize a few days after seeing the light, and that lay tangible foundations for the state of AI in text to video. OpenAI assumed that a minority of professionals would be willing to pay for the more expensive versions of GPT to access Sora. The reality: the competition is managing to create much superior mass-use tools, and OpenAI cannot afford tools like Sora. The money is on the other side. Sam Altman need to redefine the strategy. For the moment, he wants double the company’s workforcecenter everything in one superapp that reduces catalog and he has his eyes on Spud. This is the name given internally to the next great AI model they are preparing, one aimed at making OpenAI finally a profitable company. After years without a fixed direction, and with its rivals eating its toast, OpenAI faces its most complex stage: one in which selling hype is not enough. In Xataka | Sora’s closure is a sign: OpenAI takes a step back in the AI ​​race to completely recalibrate

An accident that hits its ambitions

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The flying car advances between factory promises and delivery deadlines, but each trial remembers that security remains in the foreground. In the preparations of the Changchun Air Hallin the northeast of China, two evtol of Xpeng Aero made contact in the air and one ended up on fire when touching earth. Images and videos circulate on the Weibo social network They show the smoke rising on the track. What happened. As Sina collectsthe accident occurred on September 16 at the end of an essay. The devices that practiced a training maneuver collided by not maintaining the right distance. One unit descended safely, while the other was damaged and burned in landing. The company reported that all staff came out unharmed and that emergency teams acted there. Official research has not yet yielded conclusions. Click to see the original publication in Weibo The vehicle and the concept. Xpeng Aeroht has become one of the referents of the so -called low altitude economy. Your most advanced product is the “Land Carrier”a decoupled design car in which the land vehicle and the air module are integrated and separate by an automatic system. The six -wheel car works as a support base, while the aircraft takes off and lands vertically with a six folding arms design. Separations and avoidance. Air operations rely on the premise of maintaining clear distances between aircraft. The vertical, horizontal and temporal intervals are adjusted based on altitude and speed, with generous margins between one flight and another. In the case of Xpeng Aeroht, the company has emphasized sensors and avoidance algorithms, although it is not yet known what role these systems had in this incident. The company itself, According to Sina and Bloomberghe stressed that the definitive cause of the accident cannot be established. It is not clear if the lack of separation was due to a problem of height, to an insufficient longitudinal interval or an operation error. Nor is the influence of weather conditions rule out. 36kr points that witnesses mentioned strong wind in the area. Rapid growth In a short time, Xpeng Aeroht has managed to accumulate a volume of orders around 5,000 units. The industrial project includes A construction factory with capacity for 10,000 flying cars a year, whose development began in October 2024 and that is raised as a large -scale assembly line. The company, integrated into the Xpeng Motors ecosystem, that has just landed in Austriaclaims to have a workforce of more than 1,400 people and a proportion of specialists in engineering and development greater than 80%. Goals and challenges. The accident arrives at a delicate time for Xpeng Aeroht, immersed in an expansion phase and with an eye on mass production from 2026. The incident adds uncertainty about the ability to fulfill that calendar and reinforces the debate on the safety of Evtol. Although the market has shown interest with thousands of reserves, public perception has become more demanding: before thinking about commercial flights, manufacturers must convince that technology is reliable. Images | Weibo | Xpeng Aeroht In Xataka | Madrid had one of the underground labyrinths without more complex GPS. Google and Waze have tamed it with 1,600 Bluetooth beacons

While Laurence hits Spain, Aemet fears another four weeks of rain

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Just a few hours ago, the high impact storm Laurence was east of the Azores. Not anymore. And on his way to the east Three fronts have already been defined that are impacting the Iberian Peninsula (or are about to do so). After the little parenthesis of the weekend, the rain is back. And it seems that he plans to stay. Three fronts? The first, the warm (a hottest mass than what we have now on the country), is entering the Gulf of Cádiz and will leave heavy rains in the Guadalquivir valley. The second will be cold and will water much more water also entering the Southwest. And finally, an occlusive one will arrive (that is, a compressed mass between two others) that will be the coup of grace and the real problem when high accumulated and heavy rains. With the aggravating thing that, after hours and hours of rain, all drain systems will begin to be collapsed. Is it dangerous? In some areas it can become, yes. For example, As Álvaro Oliver explainsthe rains that will reach the central system “will clearly exceed 50 mm and even 100 mm at many points.” If we add to that the thaw that will occur, the situation can be complicated. And, beyond that, the rains They have no heavy to send. This is what Aemet tells. And, as we say, not only Laurence is going to leave “abundant rains in large areas of our country” and will breathe “temperate air” that will boost the thaw, is that “Wednesday will be a transition day between two storms: Thursday comes another with more rain “yet. Other? How long will this last? This question has two answers: the short is that we have no idea. We already know how variable the time in spring is. The long one, however, has a lot of crumb to analyze. Because If we look at ECMWF’s weekly modelsthe European weather model, we will see that the next four weeks appear with positive anomalies in rainfall. It is true that the one that has that most accentuated trend is this that we now start, but (always according to the model) the rainfall above normal can remain much longer than expected. Image | ECMWF | Sami Ullah In Xataka | If the question is when the rain is going to end, Aemet has bad news. Especially for Andalusia

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