bought

The US has bought 10% of Intel to save it from burning, and that plans a huge problem. One called favoritism

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Intel has agreed to sell 10% of your company to the United States for a value of 8,900 million dollars. An interventionist measure is thus confirmed that has huge implications not only for Intel, but for the entire semiconductor industry. Above all, the American. Historical crisis. The Historical crisis that Intel is going without resolving. And his new CEO, Lip-bu Tanalready I recognized A few weeks ago, “twenty or thirty years ago we were leaders. Now the world has changed. We are not among the ten main semiconductor companies.” The mass layoffs and the decision of Bet everything to lithography 18a –No 20th node– They raised a complicated future for the company, which needs maneuvering margin. He has just obtained it, but we don’t know at what price. Or maybe yes. The agreement. According to indicate in IntelUnited States will invest 8,900 million dollars in company shares, and that adds to the 2.2 billion dollars that the US government paid to the company as part of the Chips and Science Acta federal program that was approved in 2022 and is intended to invest billions of dollars to relive the country’s semiconductor industry. Intel was too big to fall. He Moment of weakness It is still worrying, but there have been two recent “bailouts.” The first, by the Investment of 2 billion dollars of softbank In the company. The second, much more important, the one that has just signed the US government with the purchase of 10% of Intel for 8,900 million dollars. This measure is especially striking for several reasons. For a start, is the first time that the US government intervenes a company since the rescue of the car industry was produced during the 2008 crisis. But there are more implications. Potential loss of autonomy. The agreement is only economic and there will be no official representation of the US government in the Board of Directors of Intel. However, political pressure will now be seen without a doubt increased, and each business decision of Lip-Bu Tan and its team will be seen through a different prism: there is public money at stake. Desperate times, desperate measures? Another perspectives from which this agreement can be contemplated is that of despair. Accepting this governmental “rescue” can be seen as a clear indication that Intel was against the ropes and there was no escape without any movement of this type. For Lip-Bu this can represent a problem for confidence in his leadership now that he has just taken command, and in fact the American senator Tom Cotton He accused him to invest in 600 Chinese companies. President Trump He came to ask for his resignation In Truth Social and then end up meeting him and congratulating him for its management. A logical agreement for Trump’s roadmap. The US president began his mandate with the clear intention of centralize semiconductor production to the maximum and electronics products. This protectionism is closely linked to this decision, and allows to protect Intel in addition to mitigating the dependence of Taiwan and the Chips import and technology From China. The Secretary of Commerce, Howard Lutnick, Indian That the agreement is especially beneficial for the US government, pointing out that they were basically giving money to companies through subsidies, but here what the US achieves is to raise that subsidy as an investment. It is not “lost” money. It is not clear that since the money comes from the ACT chips, the US government is allowed to end up obtaining benefits of such “investment.” Favoritism. This politicization of the semiconductor business could end up causing uncomfortable alliances and distorting competition. Now that all kinds of government agencies may have much more inclination to buy Intel chips in the future, while direct competitors such as Apple, AMD, NVIDIA or Qualcomm are harmed before a landscape of government favoritism. Intel, we insist, perhaps it was too big and iconic to drop it, but this intervention raises a change in the rules of the game that affects both Intel and its national competitors and, of course, foreigners. Image | Intel | Gage Skidmore In Xataka | Intel’s plan in front of an unattainable TSMC: beat Samsung and consolidate as the second largest chips manufacturer

that the US bought the “peace” offered to Ukraine

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The weekend began a “trip” that has ended with The meeting Trump with Zelenski and European leaders and negotiations on the end of the Ukraine War as a backdrop. In the last meeting the feared clash was avoided, but left an uncertain peace process full of traps. While kyiv and his allies were looking for security guarantees clear and stop the idea that giving territory is a previous condition, Moscow has already achieved something that did not imagine even in its best dreams: having a Winning Baraja. The last encounter. This general perception of Victoria in Moscow is given by several factors, but mainly thanks to awkwardness of the envoy Steve Witkoff and the Trump’s complacency that Russia’s territorial demands are assumed as a starting point. Putin insists that Ukraine abandons what he still controls in Donetsk and Lugansk, a assignment Impossible for Zelenski without incurring a political and military suicide, but whose negative could be presented as an obstacle to peace. Europe has preferred to focus its efforts In vague promises Of “ITA -style 5” protection, lacking precision and effective military commitments, while Trump offers only indirect “help and coordination”. Alaska’s failure. The key to all the negotiation until now was given the weekend. The summit held in Anchorage between Trump and Putin resulted in A diplomatic fiasco that the American strategy towards war in Ukraine was questioned. Trump sought to start the immediate fire, but Putin He denied yieldreaffirming some objectives that are equivalent, in practice, to the Ukrainian capitulation. In exchange for the treatment of a guest of honor and the symbolic rehabilitation of a leader under constant scrutiny in the West, the US president barely obtained empty compliments. Far from pressing, he resigned to threatening severe consequences and did not even mention the possibility of an encounter Three bands with Zelenski, which showed a position of weakness and a worrying alignment with the Russian narrative. Putin is imposed. During the joint press conference, Putin insisted that to achieve a sustainable solution They had to attend The “deep causes” of the conflict, euphemism that in its lexicon implies reverse the expansion of NATO since 1997, to ensure that Ukraine never one ever joins the Atlantic Alliance, reduce the size of kyiv’s armed forces and consolidate the loss of occupied territories. In other words, a redesign of European security architecture under parameters dictated by Moscow. Trump, far from rejecting these claims, implied that he was willing to discuss themalso transferring the burden of reaching an agreement to Ukraine and its European allies. The 2018 meeting Custom negotiation. Trump He assumed the thesis Putin to move towards a global agreement instead of a high provisional fire, an option that kyiv shared before but today, with advances in the front, favors Moscow only, allowing him to delay conversations and consolidate occupations. The Russian territorial demands, which include forcing Ukraine to resign the Donetsk room and Lugansk still under their control, constitute A red line For kyiv and Europe. Trump, however, declared have coincided With Putin “in most points”, which suggests a dangerous willingness to validate a kind of territorial amputation that would militarily weaken to Ukraine, destabilize its internal policy and open the door to new Russian aggressions. The enigma USA. Remembered the Financial Times that this turn raises Two readings disturbing: either Trump sympathizes in the background with the logic of brute force that legitimizes territorial annexation, or is easily molded by his last interlocutor, without his own coherent strategy. If the first case, Ukraine and Europe would face an insurmountable obstacle. In the second, they could still try to reorient their position in future meetings. In any case, the diplomatic success that Europeans thought they had assured the week before the meeting has been demonstrated illusory and passenger. Repetition of patterns. I remembered The New York Times that Anchorage’s scene evoked strongly Helsinki meeting In 2018, when Trump trusted Putin’s word more than in American intelligence services themselves. Again, the personal closeness with the Russian president resulted in strategic concessions. For many observers, the summit recalled the echoes of the Munich agreement From 1938, when Neville Chamberlain gave part of Czechoslovakia to Hitler in a vain attempt to appease. Figures Like Boris Johnson They did not hesitate to qualify the episode of “vomitive” and one of the worst moments of modern international diplomacy. Horizon of uncertainty. Although Trump spoke of “agreements” and Putin alluded to a mysterious “understanding” achieved in Alaska, There are no signs that the Kremlin is willing to give up its most extreme demands. The apparent euphoria of the US delegation contrasts with The harsh reality: There is no fire, there are no additional sanctions and there is no term that limits the Russian offensive. Thus, the war, far from approaching its end, It extends With a new ingredient of concern: the disposition of the US president to legitimize Moscow’s demands on behalf of a peace That, if materializing in current terms, it would have more capitulation than lasting solution. Image | Сергей бобыёвKremlin.ru In Xataka | Russia has up to four unpublished robots in a war. We hadn’t seen Ukraine’s response: Flamingo In Xataka | Ukraine has opened Russia’s last drone and does not leave his astonishment: it is the first time that China does something like that

The “Chinese Amazon” has just bought Mediamarkt for 2.5 billion. Amazon has a problem in Europe

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JD.com, the “Chinese Amazon”, has closed the acquisition of Ceconomyowner of the Mediamarkt and Saturn chains. This German giant, which is valued at 2.5 billion dollars, is now in his hands. Why is it important. The movement allows Alibaba’s direct rival to establish its first major presence in Europe. At the same time, Mediamarkt accesses the most advanced logistics technology in the world to compete with Amazon. JD.com acquires 57.1% of Ceconomy through an offer of 4.60 euros per share23% above the previous price. The Kellerhals family, the highest shareholder so far, maintains 25.35% and remains as a strategic partner. The context. Europe is becoming a preferential destination for Chinese investments. The operations to the continent doubled at 2024 to 8,450 million dollars, the highest figure from 2021, According to LSE data cited by Reuters. The Commercial tensions with the United States They are pushing China to look for alternative markets. Europe can offer regulatory stability and a mature market of 450 million consumers. In detail. Ceconomy opera … More than 1,000 stores. In 11 European countries. With 50,000 employees. He invoiced 22.4 billion euros in 2024 … … of which 5,100 million came from online sales. JD.com contributes your experience in omnicanal trade and a logistics network of more than 550 stores managed by AI. Your algorithms predict orders in advance and automatically reposition inventory. The threat. Amazon dominates European electronic commerce, but lacks remarkable physical presence. Mediamarkt, with its network of stores, can offer immediate collection and face -to -face technical service, services that the American giant does not have. JD.com promises to maintain jobs for three years, keep the headquarters in Düsseldorf and respect the current directive structure. The operation is subject to regulatory approval and will be completed in the first half of 2026. Between the lines. JD.com is buying something not entirely obvious: data. Purchase patterns, preferences and behaviors of millions of Europeans. The Chinese giant agrees to enormous market intelligence. The promise of maintaining jobs sounds generous, but in the medium and long term it does not have to be exactly so, and less at this time. Predictably, JD.com will gradually automate processes that now require human hands. If everything goes well, there will be no mass layoffs, but reconversion towards more technical and specialized roles. And now what. European consumers could benefit from more competitive prices and, above all, you deliver faster if JD.com applies Its Chinese standards: Delivery in 24 hours in cities. Delivery on the same day in large cities. The operation marks the moment when China ceases to be the factory in the world to become its distributor. Mediumkt becomes the perfect Trojan horse: a European trusted brand with Chinese technology inside. In Xataka | When the head of Mediamarkt saw the fury that caused this mobile, he had to remove the drums. The rest is history Outstanding image | James Jeremy Beckers

In 2011 a group of investors bought 80,000 bitcoins. They have been sold by 17,000,000% more expensive

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“Hodl“It is the preferred word of cryptocyerents. It is not an acronym, but a kind of meme or internal joke that is simply a variation of the English verb” hold “(maintain, endure). That term contains a good part of the philosophy of these users, which believe that cryptocurrencies They are a long -term bet that it is necessary to maintain for years to obtain the maximum benefit. There are people who are demonstrating that the thing works. 17,000,000% benefit. Last week, A “whale” (Whatle) Bitcoin sold 80,000 bitcoin for 9,500 million dollars. A user in X (formerly Twitter) detected that mass transaction and the Implicit traceability of the block chain De Bitcoin allowed to know that these bitcoins were acquired (or probably undermined) in 2011 and at that time they had a value of $ 54,000. That means that in these 14 years the benefit of those who sold them has been simply amazing: 17,000,000%. But it is not the only one. Another early cryptocrevent Roger see– It also recently sold another 80,000 BTC. Acquired them in 2014 for $ 210,000, and at the beginning of the month the transaction was detected according to which he had sold them for 8,600 million dollars. Your benefit: 4,000,000%. Multimillionaire whales. There have been additional movements that are also very striking although comparatively are in the shadow of the previous two. At the beginning of July two bitcoin portfolios that had been inactive for 14 years transferred 10,000 BTC each to other different wallets. In 2011, those 10,000 BT had cost $ 16,000, and now their joint value would be around 1,000 million dollars. Bitcoin at maximum. These transactions have occurred Just with Bitcoin achieving historical values. On July 14 the cryptocurrency reached $ 123,000, although since then there has been a small correction and the current value is around $ 118,000. Hodl and strong will. Some users joked by saying that this seller will end up regretting when (or rather “yes”) Bitcoin reaches a value of one million dollars, but the truth is that those who have sold are a spectacular example of that Hodl philosophy. Keep your bitcoins all these years has had to be an exercise of extraordinary patience, especially when at this time There have been numerous increases (and descents) important that surely caused great temptations to sell then. They resisted, and now they have seen the reward. Exceptional demand. As they point out In CointegraphBitcoin’s demand is so spectacular that for example the sale of the 80,000 BTC (0.4% of the amount current today) was “completely absorbed by the market” almost immediately. Movements of this magnitude were supposed to affect the price of Bitcoin, but they did not barely. The immediately posterior impact was sensitive (3.5% value drop) but then the side effects of that sale They have been apparently nil. There are analysts who They point that what has happened suggests that BTC will continue to rise soon. Image | KANCHANARA | Erling Løken Andersen In Xataka | Bitcoin reaches a historical maximum exceeding $ 118,000. A bullish rally driven by the hug of institutions

93% of Spaniards have bought there throughout this year

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Mercadona has eaten its competence in Spain and in an example to be followed by world giants such as Costco, Walmart or Tesco Regarding the margin of benefit, in what leads them with a good distance. Behind such specific figures there are usually more general ones, and that is just what the Wordpanel by numerator (before Kantar) is just than Kantar) than collect expansion. Absolute leader in market share. Mercadona has a 26.7% market share according to Wordpanel data, which represents a sidereal advantage over its closest persecutor, Carrefour (9.2%). They are followed by Lidl (6.7%), Eroski (4.3%), day (3.7%), consume (3.5%) and Alcampo (2.9%). Stronger in his hegemony. The most striking thing in a domain photo like this is that Mercadona is the second supermarket that grows the most compared to 2024, only behind Lidl ( +0.3% vs +0.4%). In addition, in 2024, Mercadona was the supermarket that grew the most. In addition to growing, it diversifies: one in seven euros of your benefit wins it Selling money, no food. 93.2%: Spaniards are very Mercadona, and much Mercadona. Having a room in the distribution market is already a huge milestone, but of all the data surrounding the Supermarket of Juan Roig, the most surprising is the percentage of buyers who have attended at least once to the supermarket: 93.2%. A figure that speaks not only of how internalized it is to buy in the Valencian company, but of the amplitude of its presence in the market. According to the company, it has 1,602 supermarkets on national soilwith establishments in all autonomous communities. The only places where we cannot find a Mercadona are the islands of La Gomera, El Hierro and Formentera. Lidl is far, far away. In contrast to the figure of Mercadona, which is practically the entire population, the percentage of users who have bought at least once in Lidl is in 69%, which is already a victory itself, because they are almost two points more than a year ago. And without opening more stores. The total number of Mercadona establishments has stagnant (or even reducing) A five years. In 2019, the company had 1,626 shops compared to 1,602 today. The great expansion It occurred between 2000 and 2010when they practically tripled their number of stores in Spain. As of 2015, they are around the same numbers. Changes in already open stores. Mercadona has been applying deep transformations in the establishments that I already had open, gradually making them “Stores 8“. They are broader, they have more advanced technology and integrate sections such as” ready to eat “, designed for those than They buy time, no food. These stores are, according to Juan Roig, “twice as profitable.” A unique model. In addition to the Spanish market figures, Wordpanel by numerator also collects, with similar methodology, the distribution market share in countries such as France, Ireland, United Kingdom either China. In several of them there are supermarkets that exceed 20% quota with slack, such as Tesco in the United Kingdom or Dunnes in Ireland. However, Mercadona is the only supermarket of all the analyzed that dominates its market of origin so clear about its maximum competitor. And in Ireland, for example, there are three supermarkets above 20%. In France, three above 17.5%. Spain is a unique case, although Covir will show that The opposite model also works. Images | Mercadona and INE In Xataka | Juan Roig believes that cooking at home has no future. There are eight million Spaniards who are already giving the right

Years ago I bought a computer that turned out to be a chestnut. Almost for the same price, this gives three (or more) turns

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A few years ago (not too many) I bought a computer that would be destined to work exclusively. It turned out to be a bit brown. I spent approximately 620 euros and, although I did not have a bad technical card, the experience was very different from what I expected. Times change and today for that price we see very interesting offers, but few like Mediamarkt’s. Only today, the store has the Gigabyte G6 For alone 660.45 euros. And much eye at its configuration. Of course, it is worth mentioning that, although the computer already has a direct discount, We can take an additional discount. Just add it to the shopping cart to find it at the price of 660.45 euros (compared to the 777 euros that appears before adding it to the cart). * Some price may have changed from the last review Excellent configuration in a pretty cheap gaming laptop The Gigabyte G6 that we find of offer in Mediamarkt is a Gaming laptop which has an excellent configuration in this case. First, assemble a good 16 -inch screen that offers A Full HD+ resolution and a 165 Hz soda rate. To this we must add that internally comes equipped with the processor Intel Core i7-13620h together with 16 GB of RAM and 512 GB of internal storage. In addition, it also includes a graphics card NVIDIA GEFORCE RTX 4050 To enjoy virtually any video game. Among other things, it is worth mentioning that it comes with the Freedos operating system (it does not come with Windows 11 Home) and includes a wide repertoire of connectivity options: several USB-A ports and many other USB-C, 3.5 mm Jack, Mini Displayport, Ethernet and even microSD card reader. You may also interest you LOGITECH G305 LIGHTSPEED Wireless gaming mouse, captor hero 12k, 12,000 dpi, ultra -light, 250h battery, 6 programmable buttons, integrated memory, PC/Mac – Black * Some price may have changed from the last review Razer Barracuda X – Multiplatform wireless headphones for games and mobile * Some price may have changed from the last review Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Images | Gigabyte In Xataka | Best Ultrabooks: Which buy and 13 Light Portables Recommended from 300 to 2500 euros In Xataka | Better laptops in quality price: which to buy based on the use and nine recommended models

Federer has just become a billionaire. And not for his 20 Grand Slams, but for some shoes that his wife bought

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With unique elegance, Roger Federer He raised tennis to an art form. Throughout a professional career that extended for 24 years, he conquered 20 Grand Slam titlesbecoming one of the most laureate and admired tennis players of all time. Number one in the world for 310 weeks, its fluid style and its consistency in the elite redefined the standards of excellence in sport. However, that economic booty that kneaded During his career he did not enter the most select club of the great fortunes of sport. Multimillionaire. Yes, because Federer has crossed a threshold reserved for very few: he has officially become a billionaire. With an estimated fortune in 1.3 billion of dollars according to the Bloomberg Billionaires indexsports legend not only joins the exclusive club that integrate athletes Like Michael Jordan Or Tiger Woods, but does it without having depended exclusively on his sports achievements. Rather the opposite. Throughout a race that gave him those 20 Grand Slam titles between 2003 and 2018 and some 130.6 million in prizesthe Swiss built a personal brand armored, based on sobriety, constancy, the prestige of the firms that accompanied him and the total absence of scandals. This combination not only multiplied its value outside the clues, but made it one of the most reliable assets of global sport, even after officially retiring in 2022. The quid of longevity. Bloomberg had That Federer’s financial rise was not the product of a late commitment, but a patient construction of long -term commercial relations with top -level companies. Since his early as a professional he signed contracts with signatures Like Rolex, Mercedes Benz, Lindt and Credit suisse (today UBS), all characterized by a conservative, demanding and impeccable reputation approach. His profile fit naturally in that ecosystem, where he was not only brand ambassador, but also national symbol. In 2013, he gave A key step When founding with its agent Tony Godsick the Team8 representation company, which is not only responsible for its businesses but also for the management of its legacy and its foundation. Through it and with the support of the Swiss Format Format A AG, Federer maintained Absolute control About his investments, positioning himself as a self -manager at the height of his legend. The contract with Uniqlo. One of the most striking turns in its commercial career occurred in 2018, when Federer left Nike After more than two decades of relationship. The American firm considered that tennis was no longer a strategic market, which allowed Uniqlo (owned by the Japanese Fast retailing) to do A historical offer: 300 million of dollars for ten years, without clauses linked to sports activity. Federer was then 37 years old and was already in the final stretch of his career, which turned the agreement into an unusual but safe bet: the brand wanted to associate not only with the player, but with the symbol. The contract with Uniqlo, far from marking the end of his great income, laid the foundations for his next master play. THE GREAT INVESTMENT: ON. Talk later From her a while ago. Federer’s greatest financial success was not a sponsorship, but a strategic investment of casual origin: His wife bought some sneakers from an emerging Swiss brand called onspecialized in high performance footwear. Federer, design enthusiast and collector of more than 250 pairs of sneakers, met with the founders in Zurich and shortly thereafter about 3% of the company. The alliance was not limited to capital: he spent hours in the laboratory designing its own model and promoting the brand through its global image. Today, ON Holding AG is valued in about 17,000 million dollarswhich turns Federer’s participation into a source of income of more than 500 million, well above alone of everything he won on the track. His entrance as an investor coincided with the company’s IP, which further reinforced his position as a visionary entrepreneur (and with flower). The profitability of the image. They explained in Fortune that the secret behind Federer’s commercial durability does not only reside in millionaire contracts, but in coherence and control of Your public projection. Unlike other great athletes, Federer has avoided linking To questionable brands, to ephemeral media projects or excessive exhibitions in sports media and comments. His figure remains associated with the elegance, precision and neutrality of his game on the track, deeply Swiss attributes that have made him an ideal ambassador for companies that value stability and reputation. Even its recent appearances, such as The start act of the 24 hours of Le Mans or the launch of his New collection with Uniqlo In Paris, they respond to a measure of visibility measure that enhances the value of their personal brand without wearing it. The legacy. If you want also, Federer’s rise to the status of a multimillionaire not only reaffirms his mastery inside (and outside) of the track, but redefines the horizon of what an athlete You can build No need for controversy, stridency or forced retirement. His case shows that the Personal brandwhen managed with intelligence, coherence, and long -term vision, it can be as powerful as any right -wing blow. Of course, none of this would have been possible without overwhelmingly good That was playing tennis. That and, of course, some luck with the casual purchase of a wife’s shoes. The same ones that are reporting much more than the 20 Grand Slams. Image | Not angouh me, Tigre Municipality In Xataka | In his unstoppable path to world domination, Uniqlo now sponsors Roger Federer In Xataka | On running has been made in the hypercompetitive shoe industry with a secret: the sole

We began to follow the influencers because they looked like us. Now combing 170 euros are being bought

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It is not the first influencer That a expensive whim is allowed, but the one that has generated one of the most juicy conversations of the week. And all from an inconsequential apparently decision: Andrea Garte bought a hair brush of the Guerlain brand that cost 170 euros during a trip to Athens. And from there a discussion has been generated that affects the state of the matter itself influencer: Have these creators of content become an elite drift, completely disconnected from what your audience wants? A comb that will end all combs. In the first video that recorded the influencerGarte He got rid of praise towards the comb: The arrangement of the bristles and their length served to replace different brushes that always carried, which turned the purchase into an investment aimed at optimizing the space and reducing cosmetic achiperres. But the impact on his community soon began to climb. 11 tricks to dominate Tik tok Criticism in comments. The criticism among his followers They did not wait, where many reproached him for his little awareness of what priorities people with normal income have: “I miss the Influencers You recommend things available to mortals and not Millionaire Things “or” for this reason it is claimed that Influencers Current have lost influence capacity: they live in a parallel reality “were some of the criticisms it received. @andreage I’ve never had such an expensive 🫰 ♬ Original Sound – Andrearte Immediate reaction. Garte herself knows that she has found a controversial issue that generates conversation, so it has not taken long for the issue with more videos, protesting the controversy, presuming pelazo And joking With how expensive it is. Also, of course, has generated criticism and parodies of all kinds. However, below direct criticism and jokes for the superficial influencer. The theme of the bag. The controversy remembers which we live A few weeks agoWhen Lola Lolita argued in a documentary video about her day to day about a 4,000 euros bag. The controversy that followed, much more aggressive than the one who is suffering from garte, had a lot to do with the attitude of the influencerbut also put on the table how many of the Influencers Current (María Pombo, Georgina, Dulceida, Gala González, Marta Lozano, Alexandra Pereira) have built empires with millions of followers and millionaire contracts. We want to be like them. It is true that you are often Influencers They offer a aspirational content: We will never be able to enjoy the life train and the luxuries and excesses that these people live, so the videos in social networks become windows to some lives that are not within our reach. The problem is when Influencers As the same garte began as more or less normal girls who taught how they made up or how they dressed. There many of their followers watched them as something aspirational but attainable. With events such as Garte and the comb of 170 euros, that mirage fades. Survive at all costs. We quoted Lola Lolita A The sociologist Silvia Muelas, who explained that “The media survival of these characters depends many times on their ability to generate controversy or show excesses, which leads to an exhibition of self -destructive or disconnected behaviors of reality.” That complicated balance between wanting to be someone close or throwing themselves to the pool of luxury and excess, even showing a distant antipathy, is what marks behaviors such as Garte. On the edge. Several media already wonder if the era of Influencers is coming to an endgiven the disconnection of their followers that many experience, and whose Effects on perception of reality is beginning to be studied, because it is something that did not exist so far. A simple comb of 170 euros has unleashed a conversation about class, status and perception, and until we leave that alley, the phenomenon influencer will be living its greatest identity crisis to date. In Xataka | The Prado Museum closed its doors so that Dua Lipa could create content. That has generated a furious debate

A skyscraper has been bought for 165 million dollars

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During 2024, the southern US states, with Texas and Florida at the head, registered the largest number of millionaire migrations thanks to more lax fiscal policies. A clear example were Jeff Bezos, who A tax lot was saved for the sale of shares with Your move to Miami; or Elon Musk, what He changed the headquarters from his Delaware to Texas companies after the judicial dispute For its salary bonus. Good smell for Amancio Ortega businesshas led him to close the largest real estate operation in Pontegadea in 2025: a luxury building of 46 plants in one of the enclaves preferred by the Millionaires who move to Florida. 259 luxury apartments. Such and as they published The specialized real estate media, the founder of Inditex has carried out one of the most outstanding operations of the year by acquiring an emblematic skyscrapers in Fort Lauderdale. This acquisition not only reinforces Ortega’s presence in The American residential sectorbut also marks the return of Pontegadea to the High Standing housing market, after two years of investments oriented to the Logistic centers and office buildings. The new property of the Amancio Ortega portfolio consists of the Las Olas Veno building, a 46 -plants luxury apartment tower divided into 259 apartments in the center of Fort Lauderdale, for which it has paid 165 million dollars (about 145 million euros to change). Which leaves an average of 560,000 euros per housing. The building, finished in November 2024, has large common areas, swimming pools, gym, spa, leisure rooms and terraces. It is located about four kilometers from the beach of Las Olas, in a city known as the “Venice of America” ​​for its network of channels and its tourist attraction. A pico for rent. The success of the purchase is not so much to have achieved the property at a “reasonable price”, but the High profitability of the area. As detailed in The building websitethe rentals in the Veneto the waves range between $ 4,411 per month for an apartment of 88 square meters with a bedroom and a bathroom, and the $ 15,440 per month for a two -bedroom duplex, three bathrooms and 191 square meters. Fort Lauderdale is a consolidated tourist destination, which guarantees a High demand for luxury housing. The port of the city is one of the most active in the reception of cruise ships and bearing large luxury yachts, which makes this place an attractive destination for real estate investments of the great fortunes that seek a new home in Florida with less fiscal load. It is not the most expensive building in Ortega. Veneto Las Olas is not the largest investment that Pontegadea has made in luxury residential buildings in the US, although it is the most relevant residential operation in Florida. According The published by El Confidencial, In September 2022, the Ortega real estate group closed the acquisition of a apartments skyscraper at number 19 of Dutch Street, in full Manhattan for 487.5 million dollars, to which another 15.9 million would be added for transmission taxes. In addition, in August 2023, Pontegadea bought the West Loop tower in Chicago, with 492 residences distributed over 45 floors, for 232 million dollars. The millionaire already had a presence in Florida after the Buy in 2016 of the Southeast Financial Center offices of Miami for 500 million dollars. A year earlier I had bought A commercial complex in Lincoln Road for 370 million dollars. 525 million in two months. With the closing of the Fort Lauderdale operation, PontegadeaIt gives folder to its fourth operation in just under two months, with a joint cost of 525 million euros. In March 2025, the purchase of the headquarters of the Clifford Chance law firm in Luxembourg was announced for a price of 60 million euros, such and As I counted The confidential. In May, The purchase was closed of the emblematic headquarters of the Editorial Planeta in the Diagonal of Barcelona for a price of 250 million euros. The penultimate operation of Pontegadea was made public only one week, with the purchase of An office building In the old port area of ​​the Docklands, in Dublin, for a price of 70 million euros. All benefits, zero debt. It should be remembered that, unlike the rest of large real estate companies, Pontegadea does not need to issue debt to face these investments since Amancio Ortega’s real estate arm is the Main Dividend Receiver Obtained by the millionaire of his other empire: Inditex. In 2025, Pontegadea will receive a little less than 3,000 million euros for its 50,010% participation in the Inditex shareholders. All this capital has been allocated to real estate investments, which has resulted in one of the largest real estate in Spain, ahead of Colonial or Merlin, accumulating more than 120 properties in thirteen countries valued at 20,000 million euros, According to calculations of Europa Press. In Xataka | Amancio Ortega: the billionaire who lives as one more neighbor (except for private jets and superyates) Image | Gtres, Veneto Las Olas

I have left a weekend with the Renault 5. This is all that awaits who is bought a cheap electric car

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He Renault 5 It has become one of the electric cars of the moment. The update of its classic lines has been so good that it has been attracting the eyes of those in a day -to -day basis following the current engine but, surprisingly, of those who are oblivious to it and only approach when they have to buy a car last eight, ten or twelve years. In fact, I have already told that it is one of the cars with which I have felt more observed. I would not lie if I said that they have asked me more times about the car and more necks have turned with this car than driving authentic beasts of Lamborghini by northern Italy. I have had the feeling that it is the first electric car in which people tell me that I would be willing to buy for being the car that is, regardless of whether or not it is electric. But can you cover the needs as it did, for example, a Renault Twingo (which will also have electric reissue) or a Renault Clio? Can that car for almost exclusive city use but with which we can move no matter where or when? Let’s analyze it. A weekend with the Renault 5 Imagine, we are thinking of buying a Renault 5. We accept that it can be a bit more expensive than the competition because we like its aesthetics, we value how well finished it is inside and we want a car with a tact of direction and brake superior to its rivals. We are very clear that the use we are going to give is to move through the city and its periphery on a day -to -day basis. But of course, we have a car at home and we want to leave a weekend With friends or children. Nor do we want to go very far, a two or three hours trip to get out of the routine and return on Sunday with recharged batteries. In our case, we left Madrid. We have almost loaded batteries. We have been making some message first thing about the day but we have 90% battery. That is, of its 52 kWh capacity we have about 47 kWh. We arrive home, set up the bags and set up to our destination. In this case: Trujillo (Extremadura). I have stayed with a couple of friends in the four wind subway. We will go three people, with our respective luggage. Soon we discover that a trunk is not left over but we put the luggage without much difficulty. Ahead we have 252 kilometers and we do not plan to make them 80 km/h with the air conditioning off. Soon we go to the highway and as soon as we leave Móstoles behind, we put cruise control. Without exceeding we start eating kilometers. At 120 km/h, the travel computer tells us that we do not arrive, that we have to stop before. And the calculations begin. I look at consumption and the figure is immovable: 22 kWh/100 km. Fast, the accounts. If 22 kWh give us to do 100 kilometers … Indeed, we do not arrive. The 47 kWh that we have left in batteries should not let us make more than 225 kilometers. That is, we would have 25 kilometers ahead before arriving in Trujillo. But the browser tells us that we stop much before. About 150 kilometers after starting the march. We start the mathematical game and take electromaps. Shortly before arriving in Trujillo there is a quick charger. But it is too close to Trujillo, it would be a lot to trust that we would arrive and it would be worth reducing the speed. Another option is in a town called Romangordo. But it forces us to deviate and the load is 50 kW. We discard. Almaraz is at kilometer 200 and that convinces us more. In a service route next to the road there are loaders of Tesla and Zunder. Those of Tesla carry 150 kW and those of Zunder at 350 kW. Let’s ignore the second because the Renault 5 loads to a maximum of 100 kW. Using a plug superior to that power leads us to spend more money (the more powerful the charger, the more the rate the general rule) but we will continue loading a maximum of 100 kW. We have done the calculations well and we had very little load on the battery. We arrived with 10% of it. We were calm because about 20 kilometers before arriving in Alamaraz there is another fast wene plug and two other fast plugs. We had a well covered network. Aware that there is charger at the destination, the stop will be a little matter. In fact, we lengthened it. We stretch the legs a little, we take a soda and between hesitation and hesitant of “With my diesel I make a Bilbao-Tarifa without stopping” half an hour has spent. The car is 80% of the load. That is, we have about 42 kWh in the bedroom. We could about 170 kilometers ago. We have 50 kilometers ahead but we can move with some ease through nearby peoples. In fact, the next day we will visit the Monfragüe National Park and there we will decide where to go. We have available a 50 kW charger in a couple of nearby towns and in Plasencia, a larger population, we have plugs of all kinds to load while we eat. We return to Trujillo On Saturday night and we have 20% battery. We take the opportunity to see the city. We leave the car loading and take a walk. Now the goal is to load it completely to resume the way back to Madrid with full battery. Aware that we have hours ahead, we put the car to load in an 11 kW plug. It is cheaper and we are going to spend that morning or yes away from the … Read more

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