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Elite Spanish sport is so precarious that athletes are beginning to be sponsored by OnlyFans

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OnlyFans, the British platform that hosts primarily erotic content made by its own users, has begun to sponsor high-performance Spanish athletes in minority disciplines. The objective is to clean up the image of a business with questionable fame, taking advantage of the fact that sponsorships are essential for these athletes to continue competing professionally. A situation of dependency (mutual, although it is clear who handles the money here) that has raised the first suspicions. What OnlyFans has done. The paddle tennis player Vero Virseda, the boxer Jennifer Miranda and the surfer Alazne Aurrekoetxea now wear the platform’s logo on their kits, in a movement that the journalist and popularizer Mara Mariño described in an investigation for Article14 as part of a calculated normalization strategy. Mariño describes the strategy as “a masterful marketing maneuver” that seeks to reposition itself in sectors with massive reach and a good image such as sports and fitness. How he does it. The operation has a double aspect: on the one hand, it pays them to display the platform’s logo on their kits and where they compete; On the other hand, it offers them the possibility of opening personal accounts where they can monetize exclusive content showing workouts, sports routines, nutrition advice or aspects of your personal life. This hybrid formula also allows OnlyFans to present itself as a general content platform, not exclusively erotic. It gets complicated. Mariño warns in Article14 about the unforeseen consequences of this normalization: “When athletes display an OnlyFans sticker on their surfboard, they are legitimizing for youth audiences a platform that can attract young girls without awareness of the risks.” In 2022, Spain also approved the General Law 13/2022 on Audiovisual Communicationwhich forces video sharing platforms with pornographic content to implement effective age verification systems. At the moment the thing is in testing phase. Other European countries are also strengthening this restrictive trend. In 2024, France gave its regulator Arcom the ability to block pornographic sites that do not verify the age of their visitors. Germany blocked access to Pornhub and RedTube after determining that their parent company Aylo “prioritized its own financial interests over the goal of protecting minors.” A legislative tightening that contrasts with OnlyFans’ strategy of gaining legitimacy through sports sponsorship: just now that access to adult content platforms is facing the greatest regulatory restrictions in its history. International context. The phenomenon of athletes turning to OnlyFans has global reach and reveals the economic gap faced by high-level athletes in less high-profile disciplines. In Brazil, volleyball player Key Alves, who plays for the Osasco club, has publicly declared that her income on the platform multiply by fifty what you perceive as a professional athlete. Another striking case: the Canadian pole vaulter Alysha Newmanbronze medalist in Paris 2024, who has a turnover of approximately one million euros annually through OnlyFans. During the last Olympic Games they also talked about the topic the British diver Jack Laugher, the New Zealand rower Robbie Manson and the Mexican diver Diego Balleza. OnlyFabs has come to sponsor, in fact, complete sports teams, such as the American Racing Team in the second category of the Motorcycle World Championship. To whiten. The arrival of OnlyFans to the world of sports responds to a business need: transform its public image to attract investors. According to Bloombergthe platform has begun talks to obtain financing, seeking a valuation of more than $1 billion. But potential investors demand as a fundamental condition that they distance themselves from pornographic content that currently represents 50% of its creators’ profiles. Already in 2021, CEO Tim Stokely declared that “sportsmen and athletes are a field in which we are seeing great growth.” Some obstacles. This image-washing operation has encountered some significant institutional resistance. The International Cycling Union (UCI), for example, prevented Scottish cyclist Lewis Buchanan from participating in official competitions in April 2023. if it displayed OnlyFans advertising on his helmet, taking advantage of its regulations that prohibit showing advertisements of pornographic content. He sportwashing. What OnlyFans does bears similarities to this term coined in 2015 (in response to the European Games in Azerbaijan, which were used to divert attention from the country’s government’s human rights violations), which describes how countries with problematic histories use sport to whitewash their reputations. OnlyFans would be taking advantage of the prestige and visibility of sport to dilute its association with pornography. As sponsored tennis player Alexandre Müller said“OnlyFans wants to change its image, it’s not just about erotic things. That’s why they sponsor me.” Header | Alazne Aurrekoetxea In Xataka | A man from Cadiz is being the star of the Italian news. He has been fired from his job for using a hydraulic penis

Amazon is beginning to be the gateway for your used cars in the US

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Imagine buying a car on Amazon It still sounds strange: choosing model, color, configuration and even financing from the same page where you buy books or a mobile charger. In Spain it is not possible to do so and there was only a specific experiment years agowhen Opel offered a limited series of the Grandland That attempt was not continued and today the platform is focused on accessories and maintenance products for the car. However, in the United States the idea is beginning to take shape. In the North American country, Amazon has shaped its own space for the automotive industry with Amazon Carsa section that brings together inventory from multiple dealerships and brands. The current screenshot shows a wide catalog in which vehicles from different manufacturers coexist, offered by different dealers and specialized sellers. This structure fits with Amazon’s strategy to reinforce its presence in the sector, a line that it already opened with the agreement signed with Hyundai in 2023 to facilitate the online purchase of new cars. A window to understand where the automotive industry is moving The way the agreement works is simple: Amazon becomes the point where the search begins and the dealer remains the place where the operation ends. The user can review inventory, compare certifications and move forward with financing. And if the question arises as to what happens next, nothing essentially changes. The signing of the contract, delivery and subsequent service remain in the hands of the dealer. Amazon only orders the previous steps and allows you to solve them from home, with the intention of making the process easier for the buyer. Here the buyer gains access to a broader showcase than is usually available to them. Instead of limiting yourself to the usual dealership, you have access to a much broader offer without having to travel. This promises to make the search a more agile process, with more organized information and the possibility of advancing procedures that previously required in-person visits. Amazon acts as that point where everything is organized before closing the operation. But there is another component: the support of Ford certifications. Each car, they say, has gone through a defined inspection and has specific guarantees and roadside assistance, which introduces a higher level of security. compared to a conventional used. The financing is part of the same flow and is linked to selected entities such as Ford Credit. For the buyer, the sum is simple: more inventory, less friction in the procedures and a framework of guarantees that reduces common doubts in the used market. What happens at Amazon Autos cannot be separated from the internal transformation that Ford is experiencing. In its latest strategic moves, Ford starts from the idea thatengines no longer define carsa position that marks its attempt to compete with Chinese manufacturers that are advancing rapidly in price and technology. Added to this challenge is the lack of qualified mechanics, which has forced Ford to propose salaries of up to $120,000 in a context in which Western industry has a deficit of specialized labor. With this panorama, opening a digital channel that organizes acquisition and expands presence where buyers already are seems a coherent decision. From Spain, where Amazon has not sold cars since that specific attempt by Opel, it is striking to see how in other markets the process is advancing rapidly. Ford’s initiative does not guarantee that this model will arrive in Europe in the same way, but it does reflect a progressive change: manufacturers They seek to be where the buyers are and simplify the less visible part of the purchase. Over time, these types of experiences can influence how we understand the role of the dealer and how we begin searching for our next car. Images | Caleb White | Robin Mathlener In Xataka | Temu and AliExpress are selling the cheapest V-16 beacons on the market. And it’s very easy to know if it’s a scam.

The EU is beginning to suspect manufacturers’ plants

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The Chinese automotive industry has set out to conquer Europe. He is doing it bringing your cars directly from the factories in China, partnering with European groups and also in the most optimal way for the market: opening factories in our territory. It is the optimal way to avoid tariff packagesyes, but there is a problem: there are companies assembling their cars with removable kits. And that is not liked in Europe. Recently, Stéphane Séjourné, Vice President of Prosperity and Industrial Strategy of the European Commission, commented to the Italian media La Stampa who are attentive to the situation of some Chinese manufacturers. The focus, in fact, is on those who have settled in Spain. “Currently, there are manufacturers in Europe who assemble chinese cars with Chinese components and Chinese personnel. It’s happening in Spain and Hungary, and it’s not right”. It’s not the first time he says it. A little over a year ago, tariffs on electric cars coming from China came into force. They don’t have to be Chinese (the Tesla Gigafactory in Shanghai are included in those tariffs, for example), but the Asian country has designed a way to assemble cars in foreign countries with a double objective. These “removable” kits They are parts of cars that are manufactured and assembled in China to later dismantle them when they see that everything works, send them in pieces to the destination country and, on the new floor, the workers assemble them again. It’s not like building a car, but like rebuilding a giant LEGO. Ebro is an example. Assembly plant or manufacturing plant? a few months ago we already have that this “void” was something that they already contemplated from Europe, but there was a second reason. In July, China’s Ministry of Commerce held a meeting with a dozen domestic manufacturers who were given a maxim: the secrets of the electric vehicle industry must be protected as much as possible. That means key vehicle systems would be made in China, where it’s easier to maintain control. Valdis Dombrovskis is the executive vice-president of the European Commission and has already expressed his doubts about the value that will be created in the European Union with this way of proceeding. “What part of know-how Will it be stored here? Is it a simple assembly plant or an automobile manufacturing plant? “There is a substantial difference,” he said. Returning to Séjourné, he assures that he does not believe that tariffs are the answer because “they destroy the value chain and create trade tensions.” He does not give an answer about what should be done, but comments that we Europeans “need to be less naive and put ourselves back to the standards of all the major economies in the world.” The Chery factory in Barcelona, ​​for example, is one of the Chinese factories that have operated in SKD, or Semi Knock Down, mode. As our colleagues point out Motorpassionfrom China the car is sent half disassembled, without elements such as the steering wheel or wheels, and then they are assembled again on European soil. The idea is that pass to the CKD or Completely Knock Down mode. This implies that They will arrive completely disassembled and will be assembled in Barcelona completely, including welding, painting and there will be an integration of local suppliers that will improve that value chain and create wealth in the surroundings of the factory. What they criticize from Europe is that the operators are, sometimes, workers who come directly from China. An example, also on Spanish soil, is the CATL gigafactory in Zaragoza. They will create batteries to supply the Stellantis plant in Figuerelas and it is expected to generate 3,000 direct jobs. But, when it came time to build the factory, There will be close to 2,000 workers from China those who do the work. One eye on removable kits, another on hybrids Because the objective of the European Union is for the brands that reach our territory to generate wealth in the countries in which they are established. There are relevant examples of this. SEAT gives direct work more than 15,000 people between the Martorell plants, but indirectly generates thousands of other jobs. Similar happens with Toyota in Valenciennes. In the French plant they employ about 4,000 people, but they generate thousands of indirect jobs in the surrounding area because logistics, auxiliary industry, local suppliers, etc. come into play. In fact, they point that Toyota in Europe directly and indirectly employs 94,000 people. But although Europe’s focus on protecting community interests is focused on the electric car, we have already said on occasion that hybrids and plug-ins are the real threats. In May 2025, Chinese brands reached 5.4% market share, with more than 60,000 cars sold compared to 3% in the previous period. In that same time, the European market only grew by 1.3%. These figures were achieved thanks, above all, to the hybrids that brands like MG or BYD have brought to our territory. And this success does not come from nowhere: Chinese hybrids offer a good price-power-design ratio, with attractive and very competitive prices against which European and Japanese manufacturers barely compete. The solution? Complex. Séjourné also commented that Europe is “the only continent that lacks strategic thinking in terms of industrial policy”, and the solution may be to apply something similar to what, precisely, China did in the past. When foreign brands wanted to establish themselves in the Asian giant, they had to partner with local companies so that there was a transmission of knowledge and wealth. And, perhaps, that is the way for foreign brands to establish themselves in Europe. In fact, this is exactly what Josep Maria Recasens, president of Renault Spain, is asking for, who has also stated that Europe “cannot allow them to make four plates with wheels.” Images | Ebro, BYD In Xataka | Chinese cars are “indistinguishable in quality” from European ones. We don’t say it, the industry itself says it

The week starts with rains in Galicia. It is just the beginning of a change in the pattern throughout and we are going to notice it

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We have had a truce, but we already knew that: The first half of November was going to be mild, with some rain and occasional thermal drops. And, generally speaking, that’s how it has been. Now the good thing began. And “good” right now means “rain.” Specifically, as we speak, a very active Atlantic storm (which, if all goes according to plan, will probably be named ‘Claudia’) is opening a corridor of southerly winds that will bring heavy rain in the west of the peninsula, an unusual warm advection for the month of November and, incidentally, a more than considerable episode of haze. The worst part, however, will be the Canary Islands. Are we facing the third named storm of the season? Well, as I say, everything seems to indicate yes. But it is still too early to take it for granted: the peak will be between Wednesday and Thursday, to progress in the coming days in the form of fronts. What happens is that the low will suffer the ‘push’ of a warm flow from the south that will raise temperatures and introduce a stream of Saharan dust in the country. Why is this important? In Galicia and the Canary Islands it is important because almost 200 liters per square meter can fall. And, in some areas, the problems can be enormous. However, it is something that also matters for the rest of the country. And not only because the strong winds and rains can affect large areas of the northern half of the Peninsula. Above all, because it is an example of what is going to be one of the great challenges facing meteorology in the coming years: deciding what is a problem. When should a storm have a name? A few days ago, while a storm with subtropical characteristics It caused problems (many problems) In Huelva and Seville, meteorologists discussed whether that storm should have been named. In the end, the official list of named storms seeks to improve public perception and response; and that is not something as easy as giving a name when the notices go from orange to red. What we are going to see these days is something relatively common: omega blocks, undulating jets, storm trains and atmospheric rivers. The only new thing is that They are going to grow, they are going to get stronger and they are going to do it little by little. Almost imperceptibly. What is going to happen this week is a warning to sailors: it is a trailer of the future we are going into. Image | AEMET In Xataka | The “tropicalization” of the atmosphere is going to change Spain and not exactly for the better

Ukraine has invoked what Russia vetoed since the beginning of the war. And he told the US to tighten the button: Tomahawk

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Distances in modern wars are nuclear issues. In Ukraine it was very clear in November 2024, when the world held thinking that Putin finally had “tightened” the button. So, A few kilometers They were key for the Moscow missile not to activate all red lines. That is why also, since the invasion of 2022, a name that kyiv has just invoked as one of the greatest orders to Russia has rarely jumped to the fore. Tomahawks in Ukraine. USA Study seriously The request of the Ukrainian President Zelenski to incorporate cruise missiles Tomahawk To his arsenal, a step that would be an unprecedented escalation in the war. These missiles, with a range of between 1,500 and 2,500 kilometers according to the versions, would be able to reach Moscow and much of the Russian territory from Ukrainian soil, which would represent a qualitative change with respect to the current kyiv capacities, based mainly on long -range drones and the limited ones Atacms missiles previously authorized by Washington. The possibility of its delivery reflects the turn of the Donald Trump administration, which until recently was reluctant to extend the conflict, but now transmits a more belligerent speech: for its special envoy Keith Kellogg “There are no sanctuaries” and Ukraine should be able to hit Russia deeply to alter the dynamics of war. The Russian answer. From Moscow, the statements were received with an alarm and challenge mixture. Spokesman Dmitri Peskov recognized that the Kremlin was carrying out an “in -depth analysis” about the implications of an eventual supply of Tomahawks, raising questions about who would control its launch and the selection of objectives: if exclusively the Ukrainians or if there were American personnel involved, which would bring the scenario closer to a direct confrontation between powers. Besides, warned thateven if these missiles will be delivered, “there is no panacea” capable of rooting the situation on the front, where Russia claims to be constantly moving forward. The implicit message is that, even before a technological leap, Moscow would maintain the military initiative and not give in western blackmail. Reprisals and a shadow. The Russian political class went further in their warnings. The president of the Parliament Defense Committee, Andrei Kartapolov, said that any US military specialist who participated in operations with Tomahawks would become reprisal objective direct, “and no one can protect them, neither Trump nor Kellogg nor anyone else.” Similarly, Putin He has repeated On previous occasions that Russia reserves The right to attack military facilities in third European countries if attacks against their territory are facilitated. The threat is not less: it would make NATO base white, with an obvious risk of climbing towards a direct conflict of greater size. Even Dmitri Medvedev, in his usual tone, He warned that Europe “It cannot afford a war with Russia”, but that “the risk of a fatal accident always exists”, in reference to the possible trigger for a greater confrontation from an error of calculation or a crossing of red lines. Tomahawk Change of American course. No doubt, the reconsideration of the supply of Tomahawks to Ukraine symbolizes a Turn in the strategy United States. During the presidency of Biden, Washington was extremely cautious, Limiting to reluctant The use of Atacms within the Russian territory and fearing to trigger an uncontrolled escalation. Under Trump, however, the speech has mutated: he starts talking about Ukraine as Able to win the warRussia is qualified as “paper tiger” and Multiply the pressure For European allies to also contribute with long -range missiles, such as German bullfighting. Former Lithuanian Minister Gabrielius Landsbergis He stressed That these weapons would not only give Ukraine greater control, but also allow “marking the tone” of the climb, instead of letting it be Moscow who unilaterally decides the depth of the attacks. Atacms Military Comparison: Atacms. The debate on which long -range missiles should receive Ukraine is not only political, but deeply technical and strategicbecause each system offers different possibilities on the battlefield. In front of Tomahawk, the Atacms, already used by Ukraine, is a tactical ballistic missile launched since Himars systems either M270. Its most widespread versions can reach 300 km. HE They use above all to hit deposits of ammunition, aerodromes and troops concentrations behind the immediate lines of the front. Its impact has been remarkable by forcing Russia to displace its more logistics centers within, but its limited scope leaves most of the Russian strategic rear. For Moscow, the difference with a Tomahawk is abysmal: while the Atacms forces to retreat a few hundred kilometers, a Tomahawk would put all its military and political apparatus at risk. Taurus Kepd 350 Military comparative: Taurus Kepd 350. He Taurusjointly developed by Germany and Sweden, it is an aerial cruise missile launched from combat planes such as The Tornado or the Eurofighter. Its estimated scope is 500 km, with a penetration eyelet designed to destroy bunkers, landing clues and strongly protected objectives. His ultrabajo flight profile and his capacity for electronic evasion make it especially difficult to intercept. Ukraine has been claiming these missiles for some time, although Berlin He has shown reluctance for the risk of being used to attack on Russian soil. In case of reaching Kiev, they would give the Ukrainian Air Force the ability to attack with great precision key military facilities such as aerodromes, barracks or weapons deposits in areas that until now remained out of reach. Strategic implications. The essential difference is In the scope: Atacms offer a tactical radius limited to the immediate area of ​​the front, the Taurus would allow to hit deeply in the Russian operational rear, and the Tomahawk would open the possibility of strategic attacks to the entire interior of the country, including its large urban and military centers. This reach staircase translates into different levels of climbing: while the attacks are perceived as a weapon of containment and wear, the Taurus already touch the capacity for operational denial and the Tomahawk cross directly to the field of strategic deterrence, … Read more

Google has just integrated its AI in Chrome. It is the beginning of the end of the traditional browser

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The tools The generative is fine, but an AI that is fully integrated into our browser can be even better, Perplexity comet It is a good example. If we join the AI ​​with The most used browser in the world The potential is huge. Google has just announced one of the biggest updates for Chrome, one in which AI is the absolute protagonist. Why is it important. Microsoft Copilot in Edge, Perplexity comet, Brave… The career of the browsers with AI already has a route, but few have the draft that Chrome has (largely because it is the one that comes by default in Android). In fact, we have seen attempts to bring the AI ​​Chrome as Chatgpt Search extension either Claude’sbut Google has just taken a step that marks a turning point, not only for AI browsers, but for how we look on the Internet. Understand the context. To access Google AI you will not have to open a new tab, it will be enough to press the button that appears in the upper right corner of the browser. When joining Chrome, we can ask questions and answer taking into account the context of all the eyelashes that we have open at that time. For example, we can ask you to summarize and organize the information if we are investigating a specific topic, such as the best itinerary for a trip. It also integrates with other Google products such as Calendar, Maps or YouTube. Ia mode. It is activated in the address bar, what Google calls Omniboxand promises to change the search experience. According to Google, we can ask complex questions and deepen more on a topic, directly in the same place where we do the “normal” searches. The example that Google sets is that we are looking at mattresses and we can ask you about the guarantee policy of a specific model. At the moment this mode is activated manually, but as they point out in Ars Technicait is a step towards becoming the default mode. Goodbye to the history. One of the advantages offered by integration with Gemini is to be able to find pages that we have visited more easily. Now we have to open the record and look for it, but with Gemini we could ask something like “In which page were I looking at that gray sofa that was on offer?” And you will find it directly. Agricultural functions. This will still take a few months, but Google already anticipates some agerentic functions that promise to save us a lot of time. According to Google, “will convert 30 -minute tasks into three clicks.” Among the examples they put is to arrange an appointment in the hairdressing or make the purchase. The browser will be able to add items to the basket or send emails in our name, without having to intervene. Security. The update also improves the detection of possible fraudulent sites and will show notices to prevent us from falling into a SCAM. It will also facilitate the change of passwords that have appeared in data leaks so that we can do it in a single click, although only in places that support it. Availability. At the moment, Gemini in Chrome is available in the United States for users who have configured the English browser, both in Windows and Mac. Google says that it will reach iOS and Android apps soon. And most importantly: for the moment It can only be used if we are subscribers of Gemini Pro or Ultra. In Xataka | In case we didn’t have enough subscriptions, AI wants to add one more to our lives: your Internet browser

Russia has just launched the greatest order to Europe since the beginning of the invasion of Ukraine. And Europe has responded with fire

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In recent weeks the war in Ukraine had taken a more worrying channel with a made unprecedented From the Russian invasion in 2022. Lost combat drones were arriving To countries outside the conflicteven impacting the land. However, what happened few hours ago is completely different. Poland (and NATO) have just enter In the contest. Polish interception. Yes, Poland It has knocked down For the first time Russian drones that penetrated their airspace during a massive attack against Ukraine, in what Warsaw He described how an “unprecedented violation.” The operation, carried out in the early morning with fighters and Polish anti -aircraft defense systems and other NATO allies (including F-35 Dutch), supposes the most serious clash between Moscow and the Atlantic Alliance since the beginning of the Russian Invasion on a large scale in February 2022. Prime Minister Donald Tusk confirmed That armament was used against intruder objects, convened an emergency meeting and claimed to maintain constant contact with NATO general, Mark Rutte. For its part. The president of France Macron has described Incursion as “simply unacceptable.” Critical climbing. The incident occurs in a context of great tension, with Russian military exercises Zapad About to start with Belarus and Washington pressed by European capitals to adopt a firmer position against Moscow. Said war games, five days, They imply to the armed forces of Russia and Belarus and develop very close to the Polish border, which increases the risk of incidents. The military dimension. The Polish Armed Forces confirmed that several military aircraft participated in the operation, with radar systems and air defense activated to the highest level of alert. HE They identified and demolished Some of the intruder drones in regions such as Podlaskie, Mazowieckie and Lublin, where there were even traces of devices, as in the town of Czosnówka. I also knowThey used flights In the Chopin airport in Warsovia and in three other aerodromes, including Rzesów-Jjaka, key for its proximity to Ukraine. The change in Russian strategy. Russia has intensified since summer the use of drones and missiles to saturate Ukrainian defense and exhaust its interceptors. Only last weekend launched more than 800 drones and a dozen missiles in the largest air attack since 2022. This tactic too Multiply the risks For neighboring countries of Ukraine, such as Poland, which until now had suffered the fall of lost projectiles (such as the one that killed two farmers in 2022), but had never directly intercepted Russian devices in flight. Implications The Polish response occurs at a time of political uncertainty In Washington, with President Donald Trump trying to force peace negotiations between kyiv and Moscow, but without success. The lack of immediate reactions of the White House, the Pentagon and the State Department highlights the US caution before an action that can mark a before and after in the involvement of NATO. Plus: Warsaw decided Close completely Its border with Belarus, even more hardening the posture against its eastern neighbors. What changes now. The fact that Poland has used kinetic means to reduce Russian drones inside its airs Exercise active defense. If you want, this redefines your response threshold: from this moment, any unidentified and hostile profile can be treated As immediate threat. In terms of deterrence, the message is sent to Moscow that the “navigation errors”, collateral probes or saturations will no longer have zero cost. In terms aliancistasTest in real conditions the integrated air defense architecture NATO on the eastern flank. Risk and management. The use of Polish fire against Russian objects raises the potential of Friction on three levels: Tactical (more interceptions and greater probability of fragmentation on populated areas), operational (expansion of confrontation rules and greater density of aerial patrols) and strategic (Russian diplomatic or military response, including propaganda and mirror measures in Kalinningrad and Beelorusia). In addition, the coincidence with Zapad exercises increases the danger of Malinterpretation: Training flights, air targets or lures can be confused with real threats. Mitigation requires positive identification protocols, clear red lines and active distrust channels, ideally backed by shared early alerts and previous notifications of exercises. Article 5 and a theory. Although an isolated demolition of drones does not active per se Article 5, does press the debate on the “threshold” of armed aggression. Poland can argue legitimate defense (Art. 51 of the UN Letter) Before repeated incursions that put infrastructure or population at risk. If it was demonstrated that Russian platforms were deliberately directed to transit or attack in NATO territory, the case for consultations of article 4 (and, in significant damage scenarios or victims, for 5) it is reinforced. Moscow, aware of this, can intensify ambiguity: drones with erratic flight plan, lures or minimal loads to maintain that kind of “gray zone”. The allied response, therefore, must be graduated, documented and legally solid. Image | Nato North Atlantic, 7th Army Training Command, In Xataka | The Ukrainian army that is not afraid of Russia. They arrive as outdated machines and become robots for war In Xataka | Something unprecedented in Ukraine is happening: combat drones do not need humans to coordinate and attack

AI agents can not only plan your vacation from beginning to end. They are also the greatest threat to Booking and company

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With the generative andn decelerationAI agents run like The next great revolution of the sector. Unlike a chatbot to which we ask something and respond, an agent is able to carry out complex tasks autonomously. The first reaction was to see them as A threat to many jobs. Expectations have fallen because technology is still quite greenbut there is a sector in which the threat seems very real and is already preparing for what can come. The threat. Travel planning is one of the fields in which an AI agent can be very practical. In fact, he was part of the demonstration of Chatgpt agentin which they asked him to organize assistance to a wedding and the agent organized the entire plan, including looking for flights and hotels. If an agent does everything for us, this could leave flight seekers and hotels out of play that act as intermediaries and take a commission for it. If you can’t with the enemy … They tell it in Financial Times. Online travel platforms are beginning to implement functions with AI in their portals. This is the case of Airbnb, which already implemented an AI agent in its customer service and plans to expand it to more areas of its app to make the most automatic experience. Booking signed an agreement with OpenAI to automate services and launch its own travel planner adjusted based on platform data. Expedia also integrated Openai technology and is working on an agent. Hotels and airlines. Unlike online agencies, both the hotel sector and the airlines see with good eyes the arrival of AI agents. If customers hire them directly with them, they would save the Commissions that in the case of the hotel sector is around 20%. Of course, nothing guarantees that these alleged agents do not implement other types of commission system for each hired trip. For Hotrec, the European hotel association, AI agents have potential, but can end up replicating the platform model and generating a new dependency cycle. A lot of at stake. We talk about a business that, according to Financial Times, moves 1.6 billion dollars a year worldwide. The leader travel agency is Booking, which In 2024 he billed 24,000 million dollarsfollowed by Expedia with 10,000 million dollars. The irruption of agents in business can threaten their domain by offering more options to consumers. Nervous. Last year, researchers from the University of Ohio They tested the capabilities of several AI models When planning trips and only achieved a 0.6%success rate. Although agricultural AI has improved, we have recently seen that It still has a long way to go. However, nervousness among those responsible for these platforms is evident. Jochen Koedijk, Expenditure Marketing Director, believes that online agencies have an advantage because they have many data on user behavior. “We know what it sells and what is not. That is the proposal of really important value,” he says. Glenn Fogel, Booking CEO, it’s clearer: “I’m not so dumb as it doesn’t worry me.” Image | Web Summit, via Flickr In Xataka | AI has become the best example that if you don’t pay for the product, you are the product

We are attending at the beginning of an era dangerous in commercial aviation. One in which if you go to a funeral the ticket will cost you more

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In the United States they are already called “surveillance -based prices” (Surveillance Pricing), and they consist in a simple and scary principle: that companies that sell products and services do it in a personalized way with AI algorithms that will analyze all the information they have about you. Delta, what are you doing. In Delta Air Lines they raised to do that, but the idea He ended up knowing each other and being very criticized. So much that several American senators published an open letter demanding the CEO of the airline to explain those plans. In Delta they intended to eliminate static prices to replace them with dynamic prices that were adjusted to what each client theoretically was willing to pay. How are these personalized prices calculated? Companies such as Fetcher – who collaborates with Delta or Virgin Atlantic – have been working on these systems since 2019. They have deep learning experts (Deep Learning) and have one “Large Market Model“, an AI model that is capable of generating those custom prices based on the information of each user. Spying on to meet you better. In fact his CEO, Roy Cohen, explained That this model is trained “with all the data we can collect”, and on the company’s website they affirm that this type of systems could increase the benefits of airlines by 4.4 billion dollars annually. To collect this data, surveillance -based price systems use all types of third -party channels such as the purchasing history of a passenger, its navigation history, its geolocation, its activity in social networks, its biometric data or its financial statement. If you leave funeral, we upload the price. The former member of the FTC Lina Khan Council He already explained that this type of custom pricing systems could raise disturbing cases. A conceivable example would be that of an airline that uses artificial intelligence to collect a higher rate to a passenger “because the company knows that it has just suffered a death in the family and needs to fly to the other side of the country.” The intention was to abandon static prices. In July the president of Delta, Glen Hauenstein, declared which hoped that at the end of the year 20% of the price of its tickets will be determined individually by these AI systems. At that time that percentage was 3%, the triple that in autumn of 2024, but is that the objective was to completely abandon the current price setting systems to make the jump to these personalized and calculated prices based on what is known about each passenger. The pain threshold. The system would also put to the limit the so -called “pain threshold” of each client, establishing that maximum amount that the data suggests that these passengers want to pay. If you are in a hurry – as in the hypothetical situation of having to go to a funeral – the price would increase, while in a routine trip the price would be comparatively lower. Consumer surplus. There is a theoretical principle that explains very well the intentions of companies such as Delta Air Lines. Is called consumer surplusand it is the difference between what a client is willing to pay and what he really pays. Companies seek to capture that surplus, and AI allows you to do it almost perfectly. That, of course, entails a risk: if customers pay the maximum for what they buy, they will have less income for other expenses. Here it will be more difficult for them to do it. In Europe carrying out this type of plans seems difficult: the General Data Protection Regulation (RGPD) prohibits automated decisions based on personal data and that have meaningful effects on the user unless it gives their explicit consent. Like dynamic, but supervitaminated prices. It really is of all known that there are many companies that make use of the so -called dynamic prices that try to adjust supply and demand. Airlines have always used them —The price varies according to the day and time of the week or the number of days before the flight – but they are also well known in VTC companies such as Uber or Cabify. Said systems, of coursethey have unleashed more than one controversyand there were suspicions that Uber even raised the price if you reserved a trip When you had little battery. However, these systems do not have that massive data collection section and user profiles that raise prices based on surveillance. Image | Simon Ray In Xataka | There are people getting free flights and money at the expense of airlines. Your superpower: be very patient

It is the beginning of a great revolution in transplants

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Science has just taken a giant step, although with caution. For the first time in history, a team of surgeons in China has successfully transplanted the lung of a genetically modified pig to a human receiver. Something that demonstrates that this is a completely viable procedure and that opens the door to follow the clinical trial to mark in the future A before and after in transplants. A transplant that was still an experiment. The patient who received this lung was a 39 -year -old man who was in brain deathand therefore I was not going to improve or get worse because of the transplant. All this because it is not yet a technique that has been considered safe, but is in the experimentation phase. In the case of this patient, the organ could be maintained for nine days, demonstrating that the technique is viable. However, the results, published in the prestigious magazine Nature Medicine, They are full of nuances that remind us how complex this field is. A success that adds to others. This milest hearts, kidneys either Hígados of pork The ultimate goal is ambitious and necessary: ​​create an almost unlimited source of organs for thousands of people who die every year in waiting lists. The most difficult organ of all. If transplanting a kidney or pork is already a feat of medicine, doing so with a lung is to enter a new league of complexity. As explained Muhammad Mohiuddin, surgeon from the University of Maryland that led the first pork transplant to a living person, The lungs are really complex having “the largest amount of blood vessels of any transplantable organ.” The fact of being such a vascularized organ makes the receptor’s immune system expose in a very aggressive way, which increases the risk of rejection, but it is also a challenge for coagulation and tissue damage. A great exposure to any allergen. But in addition to being exposed to our adaptive and innate immune system through blood, it must also be taken into account that the lungs are in contact with the outside. This means that with each breath it is exposed to allergens, pollutants, viruses and bacteria, so its immune response is much more aggressive. To get an idea, according to Dr. Leonardo Riella of the Massachusetts General Hospital, a transplanted human kidney can last between 12 and 14 years; A lung, just 5 to 7 years. A pig with human software. To overcome these barriers, the first affiliated hospital team at the Medical University of Guangzhou used the lung of a pig that had been genetically modified. To do this, the organ had six key genetic editions. The first thing they did was eliminate three pigs to reduce the risk that the human immune system would identify it as a threat and trigger immediate rejection. But in addition to eliminating genetic information from the fence, it was also chosen to integrate three human genes into its genome to protect the organ of the immune attack and prevent the formation of clots. A living human being was not put at risk. Surgery was performed on May 15, 2024 in a receiver in brain death, which allowed to study the behavior of the organ without jeopardizing a living patient. During the first three days there were no signs of acute rejection, a first resounding success. However, the problems soon appeared. 24 hours after the intervention the lung began to swell. Damage was also observed due to the lack of oxygen during the transplant procedure, as well as Rejection signs mediated by antibody in the days three later. Interestingly, the team noticed that this damage seemed to have been reduced for the ninth day, at which time studied was arrested at the request of the receiver’s family. The great criticism: a “lost opportunity.” Despite the achievement, the scientific community has indicated an important limitation in the design of the experiment. The surgeons only transplanted the left lung of the pig, leaving the right lung of the receiver, which was human and functional, in place. This, according to some critics such as Dr. Richard N. Pierson of Harvard’s Faculty of Medicine, is a “lost opportunity.” Not insulating the pigs, it is impossible to know if it really worked enough to keep life on its own. A first step in a marathon. Despite criticism and mixed results, experts agree that it is a fundamental advance in being a first step towards clinical pulmonary xenotransplantation. Now the way to follow is to improve the organ preservation techniques to reduce the initial damage and continue to refine the genetic modifications. The next step, according to experts, is to try in the terminal pulmonary patients who have no other treatment option. This experiment is part of a global movement. In the United States, the FDA has already authorized clinical trials for kidney transplants and pigs of companies such as Engenesis and United Therapeutics. In fact, a man lives with A pork kidney since January of this yearmarking the survival record to date. Images | Christopher Carson Weermeijer Robina In Xataka | Make cardio or train strength: for science there is no debate about what is the ideal year from 50

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