unfold the most wicked dark pattern we have ever seen

In 2018 there was a service that was successful in the United States and that we were dying to try. It was called MoviePass and was known as ‘the Netflix of movie theaters’. Its operation was simple: you paid 10 dollars a month and you could go to the movies as many times as you wanted. What sounds like a dream for any movie buff was actually a bottomless pit of losses, so the company launched a strategy to stop the bleeding. The problem is that it was a directly illegal strategy. a ruin. First of all, it is worth stopping at the MoviePass business model. For 10 dollars we could see as many movies as we wanted per month, the problem is that the company did not have any type of agreement with movie theaters and in 2017 a ticket cost 12 dollars. That is, they lost 2 dollars a month per user as long as they only went to see a movie. The only way they could generate profits was if their users didn’t watch any movies a month and that’s where their CEO’s brilliant idea came from. Dark patterns. Are quite tricky design strategies so that it costs us more to cancel an account or encourage us to make a purchase, but MoviePass is another level. They counted on Business Insider in 2019that the company’s CEO Mitch Lowe gave the order to deliberately change the passwords of a group of very active users, thus preventing them from accessing their account and purchasing tickets. Furthermore, he did it just when ‘Avengers: Infinity War’ was released. reset password. You may be thinking that if they change your password, you reset it and that’s it. It wasn’t that easy. When users tried to recover their accounts, the process failed and it was no coincidence. Bloomberg published fragments of the formal complaint filed by the Federal Trade Commission (FCT), which details that the company knew that the process would fail on most smartphones and nothing was done to prevent it. Faced with this situation, many users contacted customer service, but it usually took weeks for them to respond (that is, if they responded). There are quite a few threads on reddit with users suffering from this situation. Unscrupulous. The details of how it was carried out are absolutely crazy. They called it the “password breakpoint program” and it was the topic of several meetings and emails, as if it were any other business topic. Furthermore, to avoid possible action by the FCT, they decided that they would only block the accounts of 2% of their most active users (about 75,000) and that the excuse would be that they had detected “suspicious activity or possible fraud.” They also monitored the success of their program: a week later only half of those affected had managed to reset their password. Consequences. The FCT ended up discovering the cake so it is logical to think that MoviePass had to pay a million-dollar fine. Well no. MoviePass admitted the facts and reached an agreement in which they promised not to repeat it (as if they were trustworthy). The reason is that a court ruling prevented the FCT from imposing fines in such cases. The company did not survive its terrible business model and In 2019 it closed its doors. In 2020, the parent company filed for bankruptcy. In the end they couldn’t repeat it. Image | MoviePass, Daniel Dalea in Unsplash In Xataka | The first fine against “dark employers” in Spain is already here (and it will not be the last)

The week starts with rains in Galicia. It is just the beginning of a change in the pattern throughout and we are going to notice it

We have had a truce, but we already knew that: The first half of November was going to be mild, with some rain and occasional thermal drops. And, generally speaking, that’s how it has been. Now the good thing began. And “good” right now means “rain.” Specifically, as we speak, a very active Atlantic storm (which, if all goes according to plan, will probably be named ‘Claudia’) is opening a corridor of southerly winds that will bring heavy rain in the west of the peninsula, an unusual warm advection for the month of November and, incidentally, a more than considerable episode of haze. The worst part, however, will be the Canary Islands. Are we facing the third named storm of the season? Well, as I say, everything seems to indicate yes. But it is still too early to take it for granted: the peak will be between Wednesday and Thursday, to progress in the coming days in the form of fronts. What happens is that the low will suffer the ‘push’ of a warm flow from the south that will raise temperatures and introduce a stream of Saharan dust in the country. Why is this important? In Galicia and the Canary Islands it is important because almost 200 liters per square meter can fall. And, in some areas, the problems can be enormous. However, it is something that also matters for the rest of the country. And not only because the strong winds and rains can affect large areas of the northern half of the Peninsula. Above all, because it is an example of what is going to be one of the great challenges facing meteorology in the coming years: deciding what is a problem. When should a storm have a name? A few days ago, while a storm with subtropical characteristics It caused problems (many problems) In Huelva and Seville, meteorologists discussed whether that storm should have been named. In the end, the official list of named storms seeks to improve public perception and response; and that is not something as easy as giving a name when the notices go from orange to red. What we are going to see these days is something relatively common: omega blocks, undulating jets, storm trains and atmospheric rivers. The only new thing is that They are going to grow, they are going to get stronger and they are going to do it little by little. Almost imperceptibly. What is going to happen this week is a warning to sailors: it is a trailer of the future we are going into. Image | AEMET In Xataka | The “tropicalization” of the atmosphere is going to change Spain and not exactly for the better

That a teenager begins to ‘hate’ his parents is something that is in his brain, and science has already found the pattern

If you’re a parent of a teenager, you know: their world revolves around their friends. If you were one of them, you surely remember: parents’ opinion took a backseat. And although it seems that it is a sign of the rebellion that we see normal at this age, the reality is that the guilt is literally found in the brain. The culprit. But when asked what causes this indolence among adolescents? The answer comes from the magnetic resonance imaging that has been applied to the brains of some adolescents. And research shows that, during adolescence, the brain not only changes its interest, but also reconfigures your reward circuits so that the voices of strangers are more gratifying than the voice of one’s own mother. And this is something that explains the fact that adolescents give much more importance to a friend than to their own closest family, and even go so far as to prioritize them above anything else. Although in the end he has a good excuse in his brain systems. The study. To find this out, the researchers didn’t have the teens listen to scolding. They used a more cunning methodology by gathering 46 children and adolescents between 7 and 16 years old who were exposed to listening to recordings of nonsense words such as teebudie-shawlt. The important thing about this investigation was that these meaningless words were spoken by two voices: that of their own mother and that of two women unknown to them. In this way, when the recording was played, the activity of their brains began to be analyzed through functional magnetic resonance imaging (fMRI) to see the parts of the brain that were lighting up with each of the voices that were playing. The results. In the youngest children between seven and twelve years old, their mother’s voice caused a party at the reward centers of the brain, specifically in the nucleus accumbens (NAc) and the ventromedial prefrontal cortex (vmPFC). The interesting thing here is that this activity was much greater than what was felt when hearing the voices of the strangers and it is logical because the mother is the center of her social universe that causes her greater happiness. But things change completely in adolescents between 13 and 16 years old, where these same reward and social evaluation regions showed significantly greater activity for unfamiliar voices than for their own mother’s. In this way, the age that we can consider as a border between them paying attention to their mother and when they are going to completely ignore what they are told will be around 13.5 years. Because. In this case we are not talking about adolescents rejecting their parents, since in a behavioral test they were able to identify mothers’ voices in an almost perfect way. The change is precisely in the valuation of that voice. This neurobiological turn is considered an adaptive process essential for maturity. The teenage brain is being “refreshed” for a new mission: leaving the nest. To prepare for independence, the brain must begin to find new social connections more rewarding. You have to tune in with your companions, future allies and partners. The bibliography. This finding fits with previous models that were made to identify the differentiated stages in social and brain development, where the affective focus passes from the mother to friends and finally to romantic relationships. Recent reviews reaffirm that the reward system in adolescence is especially sensitive to novel social stimuli, and that the maturation of frontostriatal connections modulates these changes. A previous work by the same group had already shown that in childhood the maternal voice has a privileged response in the mesolimbic circuit and the current study extends and completes that model by showing how this pattern is reversed in adolescence. In this way, every time we see a teenager who literally tells his mother that he doesn’t even want to hear her, but spends all day talking to his friends, we already know why: his brain has changed so that he likes it more. Images | Sebastien Mouilleau Amir Hosseini In Xataka | If the question is where to find the time to play sports or learn languages, you have the answer on your mobile

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