Booking has been hacked. If you thought phishing was dangerous, wait until you see the follow-up phishing attacks

Basic-Fit’s hack yesterday It has not been the only relevant event in terms of cybersecurity in recent days. Last weekend several Booking users received emails with less than reassuring content. In these messages, the company reported that a cyber attacker could have had access to the information on its reservations. On Monday Booking confirmed that the security flaw existedbut has not given too many details about the problem. Your name and reservations were leaked, your card details were not. The information accessed by the attacker(s) includes names, email addresses, phone numbers and booking details. However, Booking has highlighted that the users’ financial data have not been part of this unauthorized access and they have not accessed the users’ home addresses either. To try to mitigate possible problems, the company forced reset of backup PINs of all affected reserves, both active and past. Too many unknowns. Although it has confirmed the incident, Booking has not provided clarification on it and it is not clear if its systems were hacked directly or the problem occurred through other means. There are also no details on the number of users affected nor is it a problem of real scope or limited to certain countries or regions. Booking has indicated that it will inform affected users individually without giving figures. According to its own website, Booking manages hundreds of millions of reservations a year and it is estimated which have about 135 million users of their mobile app. Phishing attacks have already started. These types of data thefts are exploited for massive phishing attacks, and it appears that such attacks have already begun. At least one user indicated on Reddit that he had received a suspicious message on WhatsApp with details of his reservation and personal information. That seems to confirm that the attackers were already using the stolen data to deceive customers before the public announcement occurred. But beware of “tracking” phishing. But in this case the risk is somewhat greater because this is the type of platform from which we are not so surprised to see messages that inform us of the follow-up of the reservation (with the style “There is one week left for your trip!”). Precisely these types of smishing messages can now be generated by attackers fraudulently leveraging the reservation data they have extracted to appear legitimate. If you are a Booking customer and have a pending reservation, be especially careful if you receive one of these follow-up messages. It’s not the first time. In 2021, Dutch regulators fined Booking.com with 475,000 euros after a hack exposed the data of more than 4,000 customers, including credit card information in some cases. On that occasion, Booking notified the Dutch authorities of the cyberattack 22 days late, well above the 72-hour limit required by the GDPR, which caused the company to be fined. In June 2024, the platform itself warned that phishing attacks against its clients had increased by 900% thanks to the use of AI. The company has reported the security breach to Dutch authorities, but it remains to be seen if it again took too long and could face further fines. What to do if you are a Booking user. Theoretically nothing if you have not received an email from Booking.com notifying you of the problem. If you receive it, it is important that you distrust any message, call or WhatsApp that mentions details of your reservation even if they seem legitimate. Attackers may have data about your reservations and may be using it to deceive you. You should not provide your financial data through any channel other than the platform’s official website or app. This data can be used for phishing attacks from other services that use your name or email, since this information is usually sold to be reused by other groups that carry out massive phishing attacks. In Xataka | A family paid 1,800 euros for a tourist house in Galicia. Upon arrival there was no house and no response on Booking

AI agents can not only plan your vacation from beginning to end. They are also the greatest threat to Booking and company

With the generative andn decelerationAI agents run like The next great revolution of the sector. Unlike a chatbot to which we ask something and respond, an agent is able to carry out complex tasks autonomously. The first reaction was to see them as A threat to many jobs. Expectations have fallen because technology is still quite greenbut there is a sector in which the threat seems very real and is already preparing for what can come. The threat. Travel planning is one of the fields in which an AI agent can be very practical. In fact, he was part of the demonstration of Chatgpt agentin which they asked him to organize assistance to a wedding and the agent organized the entire plan, including looking for flights and hotels. If an agent does everything for us, this could leave flight seekers and hotels out of play that act as intermediaries and take a commission for it. If you can’t with the enemy … They tell it in Financial Times. Online travel platforms are beginning to implement functions with AI in their portals. This is the case of Airbnb, which already implemented an AI agent in its customer service and plans to expand it to more areas of its app to make the most automatic experience. Booking signed an agreement with OpenAI to automate services and launch its own travel planner adjusted based on platform data. Expedia also integrated Openai technology and is working on an agent. Hotels and airlines. Unlike online agencies, both the hotel sector and the airlines see with good eyes the arrival of AI agents. If customers hire them directly with them, they would save the Commissions that in the case of the hotel sector is around 20%. Of course, nothing guarantees that these alleged agents do not implement other types of commission system for each hired trip. For Hotrec, the European hotel association, AI agents have potential, but can end up replicating the platform model and generating a new dependency cycle. A lot of at stake. We talk about a business that, according to Financial Times, moves 1.6 billion dollars a year worldwide. The leader travel agency is Booking, which In 2024 he billed 24,000 million dollarsfollowed by Expedia with 10,000 million dollars. The irruption of agents in business can threaten their domain by offering more options to consumers. Nervous. Last year, researchers from the University of Ohio They tested the capabilities of several AI models When planning trips and only achieved a 0.6%success rate. Although agricultural AI has improved, we have recently seen that It still has a long way to go. However, nervousness among those responsible for these platforms is evident. Jochen Koedijk, Expenditure Marketing Director, believes that online agencies have an advantage because they have many data on user behavior. “We know what it sells and what is not. That is the proposal of really important value,” he says. Glenn Fogel, Booking CEO, it’s clearer: “I’m not so dumb as it doesn’t worry me.” Image | Web Summit, via Flickr In Xataka | AI has become the best example that if you don’t pay for the product, you are the product

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