Just a few days ago, Apple announced the launch of a new service: Apple Creator Studio. Roughly speaking, The apple firm has updated its suite of creative tools to bring them to a more specific audience who, instead of a single payment per tool, may be more interested in an affordable subscription that allows access … Read more
For years, the iPhone was the best-selling mobile phone in China despite the efforts of Asian manufacturers. Xiaomi, Huawei, OPPO and Vivo were fighting to create a product at their level (or even superior in some key aspects, such as the camera), achieving privileged positions in a ranking in which Apple used to dominate. It’s … Read more
Apple doesn’t have its own AI, so it has chosen a girlfriend. That girlfriend is none other than Google, which has just signed an agreement with Cupertino to make Gemini the center of future developments. Not one, no. Of many. We thought this was just about Siri. The initial official announcement was brief. Apple would … Read more
Let’s do a little memory. It was the summer of the year 102 BC. C. and Consul Gaius Mariusde facto ruler of Rome, was facing the invasion of the Germanic tribes of the Teutons and the Ambrones, who three years earlier had annihilated several legions of the Republic in the battle of Arausio. Marius, camped … Read more
Apple has just done something that was unthinkable until recently: publicly admit that you don’t have the best AI. That after fifteen years of trying to make Siri work, with the advantage of hitting first, he gives up. That the brains of Apple Intelligence, including the new Siri, Google will put it. And yet, it … Read more
My Volkswagen Polo is 10 years old, has a screen where I can see car statistics and play the radio or Spotify and little else: if I want to enjoy a GPS navigator, I have to place my phone on a support on the grille and it will work. So yes, I get really excited … Read more
Alphabet closed Wednesday with a valuation of $3.88 billion, above Apple’s $3.84 billion. Your actions they have risen 2% while Apple’s have fallen 4% in five days. Why is it important. This advance reflects the financial consequences of two opposing strategies in the AI race: Alphabet has bet big and Apple has hesitated. And the … Read more
In a few days there will be an anniversary that may be celebrated in some way by those most veteran or sentimental Apple fans: that of the broadcast of an advertisement so mythical that it has its own name (and what a name): ‘1984’, the first Macintosh advertisement. But not because he gets older does … Read more
The person writing these lines has an American mobile phone—made in China—with a little more 5,000mAh. A figure in which giants like Apple, Samsung or Google have been comfortably installed for years. Meanwhile, in China, Honor has just made official a phone with a 10,000 mAh battery. The launch is not surprising just because it … Read more
Privacy has been one of Apple’s great arguments to explain why its ecosystem works differently. It is not just a technical issue, but a narrative built over years. Precisely for this reason it is surprising that a tool presented as an advance for the user is at the center of a fine of almost one … Read more
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