Mobile Tech & Gadgets

Of the seven wonders of the ancient world, there is one that we do not know where it is. That makes it the most fascinating of all

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Of the Seven wonders of the world Old, alone The Great Guiza Pyramid is still standing. The others, destroyed since ancient times, They have left archaeological traces or detailed historical records. Except for one: The pendant gardens of Babylon. The structure is still involved in an enigma: without conclusive archaeological evidence or mentions in contemporary Babylonian inscriptions, its existence is a subject of speculation among historians. Between the myth and the lost wonder. The pendant gardens of Babylon have been for centuries A symbol of greatness and ingenuity of antiquity. The best known version says that They were supposedly built by King Nebuchadnezzar II in the sixth century ac As a gift for his wife Amytis, who missed the vegetation of his homeland. We talked about gardens that were described as a feat of engineering, with terraces covered with lush vegetation and an advanced irrigation system. The problem? That as we said, despite their status as One of the seven wonders of the ancient worldwe don’t have Not a single conclusive archaeological test that once existedwhich has generated a debate about whether they were a tangible reality or simply a historical exaggeration. Moreover, Not even Herodoto, the “father of history”, mentions them in His descriptions of Babylon. Plus: The sources that support this theory are Greek and Roman, written centuries after the supposed existence of the gardens. In this regard, Flavio Josephus, based on the Babylonian Babylonian priest, described a “pendant paradise” within the walls of Babylonbut, again, without contemporary evidence, this story remains uncertain. Babylon: the city (above); The pendant gardens of Babylon (below) The mystery of its location. Although tradition places the gardens in Babylon, near the current to Hillah in Iraq, excavations have not found concrete evidence of it. The German archaeologist Robert Koldewey thought he had found his foundations in a vaulted structure In the South Palace, with robust walls and evidence of wells, but today most experts rule out this theory, suggesting that it was actually a warehouse. Gardens Representation Another hypothesis. Raised by academic Stephanie Dalleyfrom the University of Oxford, the story suggests that the hanging gardens They were not in Babylon, but in Nineive, north of Mesopotamiaand that they were the work of King Assyrian Senaquerib. According to their analysis of cuneiform inscriptions and reliefs that show channels and vegetation in Nineveh, the Assyrians would have built monumental gardens with an advanced system of aqueducts and water elevation. The “but”: the confusion in this case, Dalley holdsit originated when the Assyrians conquered Babylon in the 689 AC, Reboutizing Nineve. In other words, this theory raises the possibility that ancient historians confused the monarchs and territories in their stories. So myth or reality? As we said, the descriptions of the gardens They speak of a series of terraces supported by stone columns and a complex hydraulic system that allowed irrigation in full desert. Some scholars consider that such structure would have been difficult to sustain with the technology available at the time, which reinforces the possibility that its existence could have been a propaganda myth to enlarge the power of Babylon. The unfathomable wonder. Thus, if the gardens really existed, their disappearance remains a real mystery. Estrabón mentioned that for the first century ac were in ruinsand some suggest that Alexander the Great planned to restore them before his death. Over time, as some point, changes in the course of the Euphrates River could have buried any evidence underwater. If you want also, and despite uncertainty, The legend of hanging gardens He has endured as a kind of symbol of human ambition to create beauty in hostile environments. Be a myth or a lost wonder, its history continues to captivate generations of explorers, historians and dreamers. At least, a privileged place in history has been secured as The most enigmatic of the seven wonders of the ancient world. Image | Fantasy Art, Wikimedia, Dorotheum In Xataka | 7 Wonders of Antiquity today Derrupted, rebuilt in these fantastic GIFS In Xataka | Ancient Egypt had something more impressive than its pyramids: a colossal death industry

A battery to feed robots from the heat of the human body

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Of all the submundos on the Internet, my favorite is that of youtubers who dedicate months to an engineering project of doubtful profitability for the simple fact of trying. The Matrix. There is a whole generation of adults that in 1999 saw ‘Matrix’ in the cinema. The Matrix, the concept of engineering from which the science fiction film of the Wachowski sisters starts, is a machine that uses humans as batteries to extract from their body the energy that feeds the robots. With the AI ​​advancing at runaway, it does not seem like a project that we want to materialize precisely now. But would it work? To verify it, someone is needed with the motivation and the determination of carrying out a project or too useful, or too profitable. Exact: You need a youtuber. Basically Homeless’s human battery. This is the name of the Nicka Zetta channel, the youtuber and inventor that concerns us. Inspired by matrix, Zetta designed a special suit that takes advantage of the heat generated by the human body to produce electricity. The premise is simple: the side of the suit that is in contact with the skin is heated when the person is active, because his body generates heat, while the other side, exposed to the cold air of the environment, remains fresh. That temperature difference can be used to produce electricity. How it works. To convert the temperature difference into electricity, it is enough to use a thermoelectric generator, a device with two conductive materials, one on the hot side and one on the cold side, which generate a potential difference (that is, an electrical voltage) to take advantage of The Seebeck effect: electrons move from the hot to cold, creating a current flow (that is, electricity). The problem is that the human body does not generate too much heat, nor does it at a specific point, so many thermoelectric generators were needed to achieve a non -despicable amount of energy. The limitations. During the suit tests, Nick managed to generate electricity peaks that soon down because the temperature difference with the outer side of the suit was matched. To avoid this problem, he devised a way of producing “heat pulses”: great temperature differences in short periods that allowed him to obtain more electricity. The body is heated when exercising, but also (not trying at home) when drinking alcohol or ingesting spicy meals with a lot of capsaicin. If at the same time the outer air is cold, the temperature difference is important. Feeding a robot with the suit. Although the invention failed to generate enough energy to load a mobile, it did produce electricity in small quantities that were enough to move a small robot on a table. Maybe it is not the matrix that science fiction fans imagined, but remember that the film’s robots could not obtain electricity from the sun with photovoltaic cells, which would be much more efficient, because humans had darkened the sky in an attempt to end the energy of the robots. Images | Basically Homeless, Warner Bros.

It is full of art and in a town in the Sierra with less than one hundred inhabitants

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Art creates curious travel companions. The Sierra del Rincónin the Community of Madrid, leave a fantastic example. There, in the middle of La Puebla Valley, there is a town of just A hundred neighborsstone houses and narrow alleyways, which has won the nickname “The Madrid Osaka”. And in a more than justified way. Its surroundings does not resemble that of the bustling port metropolis of Japan, but Valle de la Puebla It is twin With her and has become one of her ambassadors in Europe. And all for art. The Madrid Osaka? That’s how it is. If you are looking for In Google either In networks You will find a handful of publications headed with those two words, “OSAKA MADRILEÑO”. Who does not know what is behind will probably imagine a neighborhood of the Spanish capital full of cherry trees, neons, Japanese architecture, skyscrapers and a large community of Japanese. A kind of ‘Little Japan’ in full Iberian Peninsula. Reality has nothing to do with that. The nickname of ‘Osaka Madrid’ has earned it (already pulse) a small village of the Sierra del Rincón located about one hundred kilometers from the Puerta del Sol de Madrid. His name: Puebla de la Sierra. And although in these cases that kind of nicknames are usually forced, in this the title fits wonderfully. With 93 neighbors, but international. That the ‘title’ has fallen precisely in Puebla de la Sierra is striking for several reasons that are summarized in a simple way: the small Madrid villa and the bustling Japanese metropolis cannot be more different. Puebla de la Sierra has 93 neighbors. In Osaka live more than 2.7 million of people, fact that we shoot if we take into account their metropolitan area. Its population densities per square kilometer have absolutely nothing to do (in Puebla it is from only 1.44) and while the Madrid town is in the middle of the Sierra, hundreds of kilometers from the closest coast, Osaka is A port city endowed with one of the most important terminals in Japan, epicenter of an intense flow of merchant ships. The architecture of both enclaves, the environment and their leisure offer and gastronomy are also quite different. And despite that … In spite of all the above Puebla de la Sierra presume of being twin with Osaka and hosting a Japanese museum “Pioneer in Spain”with a large collection of contemporary Japanese paint. In addition the village maintains a link With Reijinsha, an artistic entity based in Osaka created more than 30 years ago and has between Its objectives “Serve as a bridge between society and art.” As if that were not enough, the Puebla Museum includes an interesting collection of contemporary Spanish painters and the twentieth century, including pieces of stream, Tàpies, Feito, Picasso, Barceló or Antonio López. From the Commonwealth Sierra del Rincón Remember In addition they have preparatory drawings and sketches Alejo Veragreat representative of naturalism, romanticism and historical painting. Why’s that? For art. Puebla del Valle may not have many neighbors, but has managed to carve a name in the artistic circuits thanks to a large extent to one of its star initiatives: the ‘Valley of Dreams’an outdoor museum formed by dozens and dozens of sculptures. The pieces are distributed over a kilometer and a half and include contributions from Federico Erguía, Lucía Loren, Karfer, Antonio Garza and Joaquín Manzano, among others. The itinerary was created in 2005at the initiative of the artist Federico Erguíaand over time it has been thickening its outdoor collection until it overcome the long hundred pieces. That, among other things, leads to his City Council to show off Another title: be “the town with more works of art per inhabitant”. Whether or not, the undeniable thing is that the “Valley of Dreams” has aroused interest far beyond the municipality thanks to iconic sculptures, such as ‘Minotauro’, by Jorge Egea, or ‘Meira’s giant chair’piece of more than five meters from Xulio Lago and Roberto Brañas. A name and a bridge. In the cultural explosion of the town there is a code name, the Eguíapoet, sculptor, painter, illustrator and promoter of exhibitions that has exhibited his work (individually or in collective samples) in other parts of Spain, Europe, America and Asia, including Japan. The artist also has its roots in Puebla. There he promoted the “Valley of Dreams” in a town that ended up endowing in addition to a Japanese museum hand in hand also of eguía. In their rooms they are exhibited dozens of works donated by the Japanese artistic entity, although the town hall of the town ensures on its website that the collection will soon expand. Who wants to want more art and culture can also enjoy the works of Spanish artists from the twentieth and twenty -first centuries or even, leaving the museum, of the museum, People’s heritagewhich includes buildings between the XVI and XVII with an important historical interest. Among those who come to enjoy the area also include Japanese groups. And all by the work of art. Images | Tuscasasrralos (Flickr) 1 and 2, Nomadic Julien (UNSPLASH) and Puebla de la Sierra City Council In Xataka | 90 years ago a plan to convert a town in Zaragoza into capital was launched. Its objective: the New Spanish Delhi

A Japanese study is being able to transform methane into a clean energy source: turquorogen turquorogen

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Green hydrogen is the best known for its production from renewable energy, becoming One of the cleanest options. However, there are other types of hydrogen that can be of less to more pollutants. Among which we are going to highlight turquoise hydrogen, because it has aroused interest in its production process from methane without emitting CO₂. Turquoise hydrogen. The Japanese company Ebara has begun to investigate The main benefits of using turquoise hydrogen in front of other types of hydrogen. In his studies he has found in this gas a clean alternative that comes from methane contained in natural gas or biogas. The National Institute of Materials Sciences and the University of Shizuoka participate in the project, as well as the Taiyo Koko material manufacturer. In addition, the initiative is part of the Organization for the Development of New Energies and Industrial Technologies, promoted by the Japanese Government. How is the process? The Japanese company has concentrated its work on the pyrolysis of methane, that is, in trying to separate hydrogen and solid carbon into different reactors. From this work, more efficient hydrogen can be produced without compromising the quality or amount of carbon generated. In addition, when separating solid carbon, the possibility of using it in a variety of industries, such as the manufacture of tires, carbon fibers for cars and airplanes, among others, is opened. What happens in Spain? If we have to talk about hydrogen and methanewe can talk about Spain, but before that a recent report has detailed that the Iberian Peninsula leads the energy transition with 82% of clean electricity. Spain has stood out for ambitious initiatives, such as the H2Med corridorwhich aims to create an infrastructure for the distribution of green hydrogen between Spain, France and other countries in Europe. For its part, the biomethane It is presented As an interesting option in the context of the transition towards cleaner and sustainable energy, being one of the sources to produce hydrogen without CO₂ emissions, as demanded by the growing energy industry. Turkish hydrogen forecasts. The future of turquoise hydrogen seems promising and Spain could become a great energy hub if combines the different projects that are underway. For its part, the Ebara company hopes to have its production process ready for marketing around 2026. In addition, the combination of clean hydrogen with solid carbon industrial applications opens new opportunities for the use of these materials in key sectors, such as automotive and aviation, which could transform not only energy, but also entire industries. Everything remains in Navarra. Apart from producing hydrogen through methane, there are also other investigations to continue taking advantage of this gas. A group of engineers from the same Autonomous Community managed to develop A solution by transforming the way clean energy occurs from methane. This research, focused on a technique of decomposition of methane, promises to offer a sustainable natural gas alternative without generating carbon dioxide emissions (CO₂). Image | Pixabay Xataka | The largest recorded methane is just a warning: we have been underestimating this greenhouse gas for decades

Employees value both teleworking that they would be willing to lower their salary: specifically up to 25%

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100% remote work is becoming a model with less and less presencesince companies are adopting hybrid days at best, and the return to the face -to -face in many others. In that context, A study From the National Bureau of Economic Research (NBER) I have revealed that employees are willing to give up a percentage of their salary, or accept offers with a lower salary, if that allows them keep working from home. Up to 25% salary cut. He NBER study He has analyzed how much the employees of the technological sector value remote work, using concrete data and comparing it with their salary. This assessment allows to measure the real value that employees give to teleworking in a context in which face -to -face work and hybrid work models have become the most common option. The result has been surprising since the employees came to assume discounts of up to 25% on average in exchange for not having to go to the office. As I know resigned from teleworking daysthe salary amount to which they were willing to resign was also reduced, going down to the strip from 15 to 20% of the total salary. A much higher cuts than expected. The National Bureau of Economic Research is not the first study that addresses this valuation of teleworking, but the estimates of the previous studies resulted in a much smaller percentages fork that placed the cut that were willing to assume between 5% and 10% of your total salary. As an example, we find The study carried out in January 2024 by the University of Barcelona and the “La Caixa” Foundation, which set this percentage in 8% salary cut. However, something that must be taken into account is that teleworking options have been maintained In high qualification profiles and higher wages, so this cut already part of a salary range with a high percentile. The law of supply and demand. According to Report data ‘IV Radiography of Teleworking in Spain 2024’ prepared by Infojobs, 7.6% of employed people work more than half of their weekly day from home. However, The study ‘State of Remote Work’ of 2023 prepared by Buffer, revealed that 98% of employees preferred to work from home for the constant interruptions and by the displacements to the office. On the other hand, as the Infojobs study pointed out, the offers that included some teleworking modality has been reduced by 2024, representing 14% of the total employee vacancies published. This percentage has only declined since in 2021 it reached its 21% peak, which was reduced to 19% in 2022 and 18% of the total in 2023. According to the NBER study, reduction in the remote employment offer has caused remote work to be perceived as a much more valuable modality than was estimated in previous studies, especially between technological industries. A justification for charging less? The study opens an important debate on compensatory differentials between employees. Employees with teleworking days do not show substantial salary differences With respect to their peers who go to the office. That would leave the door open to companies could reduce salary for remote roles under the principle of compensatory differentials. That is, pay less in exchange for non -salary benefits such as hourly flexibility, which their classmates do not enjoy with a face -to -face day. Something that is not happening. According to the authors of the study, this salary equalization suggests that technology companies are still adjusted to this New labor reality and compete to retain talent by offering similar wages, regardless of whether the work is remote or face -to -face. Telefajo: an advantage for SMEs. As the ADECCO IT & DIGITAL SALARIAL GUIDESMEs cannot compete with the salary ranges offered by large technological ones. That is why teleworking offers you an opportunity To attract a talent that finds no remote employment offers in large technological ones, which they have given by amortized Your adventure with teleworking. Nber’s study demonstrates a trend in which qualified employees would be willing to collect a lower salary that would perceive it in a large multinational, in exchange for being able to work from home. This implies a factor that balances the opportunities to capture talent for SMEs. In Xataka | After this year one in three young people will have changed their jobs: it is nothing personal, it is only salary Image | Unspash (Half Profile)

Military weapons and applications have ceased to be the great taboo of AI. There is too much money at stake

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“These are my principles. If you don’t like it, I have others.” The famous phrase of Groucho Marx seems to be now the mantra of the AI ​​companies, which until not long ago were contrary to the application of AI for military and military purposes. That has changed for a simple reason: money. Google. As we explained just a few hours ago, Google is no longer shown contrary to the use of AI for war purposes. It is demonstrated by the fact that you have eliminated its “principles for AI” the paragraph that Precisely indicated that would not apply such technology “to technologies that cause or can cause harm.” They were other times. In April 2018, the controversy broke out when it was discovered that Google was collaborating with the Pentagon in the US for the development of A defense program called Project Maven. More than 3,000 Google employees openly protested An open letterwhich ended up causing a striking reaction by the firm: they set back and They canceled the project. Don’s Be Evil. That event seemed to return us to Google’s original mantra with his famous “Don’s Be Evil” (“Don’t be evil”). That message ended up being very criticized for the clear transition from Google of Startup striking and promising to a traditional company in which the Account Sheet is the absolute priority. The greats of AI want to take advantage of the reef. Google is not the first nor will it be the last to consider the development of AI systems for war purposes. Before she saw several cases. Anthropic It has been associated With Palantir –Like Microsoft– And AWS to offer its Claude model to US intelligence and defense agencies advertisement new terms with the same objective. OpenAi too has modified its terms of use and already negotiate contracts with the DOD, A lot of money at stake (but it could be much more). Military expenditure remains extraordinary, and the contracts of the US government agencies related to AI systems grew in the US 1,200% between 2022 and 2023. It is expected That in 2025 the expense (estimated at 1.8 billion dollars) is at least the same, and the priority of using this type of technology is high. It is an almost residual figure, especially considering that since 2023 the US military budget round the 830,000 million dollars. Be careful with the red button. In September 2024 it was held in South Korea The Reaim Summit on the potential use of AI systems for war purposes. The fundamental question that the Assistance countries were raised was if machines should make decisions about the use of nuclear weapons. Except for Chinathe rest of the countries were clear that the red button should only be able to press a human being. Russia also did not participate in the summit: it was banned by the Ukraine War. For an ethical use of the AI ​​in war conflicts. The countries that participated in the summit also signed an agreement under which the capacities of AI in the military field “must be applied in accordance with applicable national and international law. IA applications must be ethical and focused on the human being.” But weapons with AI have been on the battlefield for some time. It is demonstrated by the fact that technology is an integral part of the Ukraine War. Beyond the surprise to meet Steam Decks controlling powerful machine gunsin the conflict they are used for example Autonomous drones with AI They are able to set the goal and then attack it. And the regulation, what? The acquaintance Law of AI of the European Union precisely exempts (article 2, section 3) of these obligations to the AI ​​systems that are used exclusively for military, defense or national security purposes, regardless of whether they develop or use by public or private entities. What does the Ministry of Defense of Spain say. In a recent statement from the Spanish Ministry of Defense It is spoken precisely of the career of the military AI and “the marathon of human norms to regulate it”. There the conclusions of the Reaim Summit are reaffirmed: AI can be used for military purposes, but always guaranteeing “that AI does not threaten peace, security and world stability, do not violate human rights, do not avoid human control and do not hinder Other initiatives related to military technology. “ Image | Airman Magazine | United States Air Force In Xataka | China is the country that has increased its nuclear arsenal. Now ask the US and its allies

The most successful 2025 model is also the most vetoed

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Deepseek has achieved in two and a half weeks what Chatgpt took months: 16 million downloads and number one in the Apple App Store in several countries. Why is it important. The meteoric success of this China is causing an earthquake in the global technological sector. Even provoke A historical fall of 593,000 million dollars in the value of Nvidia In a single day. Investors fear that the model will end up changing market rules towards unpublished cost efficiency. The threat. A study of the cybersecurity firm Enkrypt ai It reveals that Depseek stores in Chinese servers sensitive data such as click patterns and IP addresses. The Chinese startup has shaken the market to offer your service for $ 0.014 per million tokens, while OpenAi charges $ 15. This cost difference is forcing Western companies to choose between economic efficiency and safety, causing a leak of investors from traditional technological values. What is happening. Western governments are reacting in chain. Australia has prohibited Its use in federal systems for supposing an “unacceptable risk” for national security, according to statements by Interior Minister Tony Burke. Italy has blocked its operations In the country after Deepseek’s refusal to submit to European privacy laws. Taiwan He has vetoed Its use in government agencies citing “information filtration concerns”. The United States is studying implications for national security. More European countries are evaluating whether to take action. Between the lines. Deepseek represents the first case of a Chinese company that not only competes but exceeds Western leaders in AI, both in cost efficiency and adoption speed. Ross Burley, co -founder of the Center for the Resilience of Information of the United Kingdom, warns that allowing the flowering of China in the West could “fundamentally remodel our societies of ways for which we are not prepared.” Outstanding image | Solen Feyissa in Unspash In Xataka | Of algorithmic trader to revolutionize AI. This is the story of Liang Wenfeng, the founder of Deepseek

We would need to deton

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The moon has its own “Grand Canyon of Colorado”, and twice. Only these two cannons were not caused by the slow erosion of a river like Colorado: 15 minutes of destruction left over to leave these two huge scars on the surface of the moon. 10 minutes of destruction. A new study has analyzed In detail two huge geological strips located in the vicinity of the South Pole of the Moon. The analysis has determined, among other conclusions, that they were formed by the impact of an asteroid or comet and that the impact was such that these cannons were formed in less than 15 minutes of destruction. Two big cannons. Their names are Schrödinger Valley and Planck Valle The return From humans to the moon. The new study has offered us New data on magnitude and morphological characteristics of these two sores on the surface of our satellite. These two cannons have a length of 270 and 280 kilometers; and 2.7 and 3.5 kilometers deep, respectively. An immense force. In addition to analyzing the characteristics of these two stripes, the study tried to characterize the impact that caused them. When studying the way in which they were excavated, they determined that the process lasted between 4.9 and 15 minutes in one of the cases and between 5.2 and 15.4 minutes in the other. That is, they only needed Around 10 minutes so that the impact sweeps with tons and tons of lunar rock. The causative impact would have had a huge force. As explained by the study responsible for the study, the energy required to produce these cannons would have been 700 times larger than the energy released by the nuclear tests of China, the US and USSR, and 130 times greater than energy in the World Inventory of Arms nuclear The details of the study, like the latter, were published In an article In the magazine Nature Communications. The best analogue of the Chicxulub crater. The impact would have occurred billions of years before the termination of dinosaurs causing on earth. However, the study responsible for the study maintains in its article that this lunar impact is the “the best analogous expression on the surface” of the Chicxulub crater. In Xataka | The Earth has lost its miniluna, but posed for a photo before leaving (and promised to return soon) Image | NASA \ SVS \ ERNIE T. Wright

Putin has ordered to launch a Russian version of Eurovision. The last time the nation voted on lighting the light of the living room

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In geopolitics, very few things are left to chance, much less if what it is about is to extol the national values. Let’s put as an example Europe and “your” Eurovisionthat strange mixture of cultural exaltation of the peoples of the continent through music, a formula Martian that continues to awaken passions and quite the opposite for decades. In fact, even Russia has signed up for the formula. It is called interview, and in reality its history is older. Relive Russian music. As we said, Vladimir Putin has ordered the return of the Musical Interview contestthe ancient Soviet response to Eurovision, After the exclusion of the nation of the European contest in 2022 Due to the invasion of Ukraine. The event, which will apparently will be held in Moscow this fall, seeks to promote cultural and humanitarian cooperation among the allied countries of Russia, with the participation of nations such as Brazil, China, India and Cuba. The origin of interview. Released in 1977 in the middle of the Cold War, Interview It developed as A platform to promote cultural unity within the communist bloc and compete with the popularity that Eurovision already had then. It was also sought to show aval after Stalin’s death. However, if the event is remembered for something, it was for an unusual event. A peculiar vote. The lack of phones in Soviet homes forced The implementation of an unprecedented voting method: The spectators had to light the light of their house if they liked a song, or remain dark if not, allowing the electric company to register the consumption peaks and determine the winner. The success of the program resulted in surreal situations, with much of the nation in the dark at times, or totally illuminated. During its four editions, The contest managed to attract non -European countries like Cuba and Mongolia (or Finland, who was the only country he can say with “pride” that he has participated in the fever Kitsch In both blocks), standing out as a propaganda event that sought to project an image of diversity within the socialist block. End to the first stage of interview. The sunset came as the Soviet Union began to weaken at the beginning of the 80s. The contest was canceled in 1981 And since 1984 it would be Polish television TVP that resumed the organization of the festival With the old name of Sopot. In 2009, Putin proposed to restart interviewthis time between Russia, China and the countries of Central Asia, mostly members of the Shanghai cooperation organization, although it did not crystallize. Eurovision and rupture with Russia. From his first participation in Eurovision in 1994, Russia became one of the most competitive nations of the contest, although achieving its only victory in 2008 with Dima Bilan. However, Kremlin’s rejection of the evolution of the festival, where messages of diversity and visibility LGBTQ+ have won prominence, led to great tensions. Conchita Wursst’s victory in 2014 marked a breakdown: while Europe celebrated its inclusion message, In Russia the reaction was outragedwith Putin and his allies condemning the “moral degeneration” of the contest. As we said, the invasion of Ukraine in 2022 sealed the definitive exclusion of Russia, which has now promoted the search for its own alternative. The “new” interview. The Guardian told this week That unlike the current Eurovision, which celebrates diversity and inclusion, this “remake” interview will adopt a conservative approach. Planning documents have revealed that Artists must respect “traditional spiritual and family values” and avoid any political content or “humiliate the honor and dignity of society.” In fact, Russian officials have affirmed that the contest will serve to promote “real music”, as opposed to what they consider “false” Western influences. International support and doubts. Apparently, Putin has discussed the initiative with Xi Jinping, receiving the support of Chinawhich suggests that the program could become an emblematic event for the geopolitical alliances of Russia. That said, doubts persist about its success, since Moscow has failed in previous initiatives to replace Western events, Like friendship gameswhich sought to rival the Olympic Games. In a world where entertainment is a weapon of mass influence, Putin’s commitment to a festival with its own seal is a declaration of intentions: Russia not only wants to challenge the West in the military and geopolitical field, but also in the cultural. That Eurovision is prepared. Image | Flowcomm, Serge Serebro In Xataka | Film rooms are becoming “show rooms” of all kinds. The best example: Eurovision In Xataka | China is filling with Russia products. The problem is that many of these products come from China itself

EA is checking the weight of a franchise

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It makes no sense to discuss whether the name change of ‘FIFA’ was a good or bad idea, because EA had no other remedy: Since the year before ‘FIFA 23’that is, since 2023, EA had to leave the Federation brand and launch games under their own denomination. The name chosen was ‘EA Sports FC’ and as expected from the first moment, sales are not accompanying. Disagreements between great. Already in May 2023, ‘The New York Times’ reported That the agreement to prolong the use of the name of the Federation in the title of the EA Games was not on the right track, after a contract with a decade of seniority. That would be the only palpable change, because What is the interior of the game would continue the samesince clubs and players are licenses that are negotiated with the respective teams, leagues and glasses. The monies, always the monies. One of the possible causes of the disagreement could be the intention of the FIFA to bend the 150 million annually charged to EA. The company was also disagreeing with the requirement of the FIFA to allow it to associate its brand to other digital products, including other video games, something that It has also ended up doing. The financial disaster, in any case, was announced: when in 2021, EA set out to change the name of the franchisethe company’s shares chopped. “It’s not what we wanted or expected.” Thus he tried to soften his financial results of the third quarter of your fiscal yearin the mouth of his CEO Andrew Wilson, who has had less repairs to point to a culprit: the “low temporal profitability” of ‘EA Sports FC 25’. It was seen coming since he made a pre-ancient last month of the results, where they also pointed to the disappointing results of the ‘Dragon Age’ franchise as a cause of losses. Among these losses are a 3% drop in benefits. The fault is football. According to EA, its soccer franchise experienced “an interannual decrease of 5% in this third quarter”, which resulted in sales “lower than expected.” Significantly, EA detected that players remained in the holiday period playing previous franchise deliveries. According to the company, a patch of January 16 generated a retention of players superior to what is expected, which may translate with better results for the last quarter of the fiscal year, especially if these are pessimistic. The weight of a brand. Taking into account that the evolution of the games itself has been minimal, or at most, no more noticeable than in the change of other years, it is clear to what the FIFA brand, no matter how absurd it seems, it is relevant in the sales of the sales of the game. This sherwood picture It makes it very clear: the fall in Google searches of the titles of the games of the 2024 and 2025 is evident because in the end, ‘the FIFA’ is ‘the FIFA’, and when it is not ‘the FIFA’ … Well, it’s little. Header | EA In Xataka | I’ve been without touching a football video game for 20 years. I have tried the ‘EA Sports FC 25’ and this has been my experience

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