Month: September 2025

The AI ​​is doing the work that the Junior did before

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The labor panorama of the four great consultants in Spain (Deloitte, PWC, EY and KPMG) is about to turn That, a priori, it could be considered a mere change in the hiring criteria for the new employees: they will hire 20% less juniors profiles than in previous years. However, the new rules that will apply known as Big Four They go much further to become a structural change for their future. Tijeretazo to the hiring of juniors. According to information publishedby The confidentialBig Four are joining the trend that had already been observed in some US companies, and will reduce between 10% and 20% the hiring of professionals under 30 years. This is not an isolated phenomenon. According to published The newspaperin the United Kingdom a similar cut since 2022 has been applied. This implies the elimination of between 700 and more than 1,400 junior jobs in Spain, a measure that, according to the sources consulted by The confidentialis being applied homogeneously in all business lines. However, this cut will be more notable in those areas where automation, such as finance, human resources, IT or marketing. Replaced by an AI. The trend It is not new. The automation capacity provided by AI has caused large companies to apply AI to expedite routine and data analysis tasks – as the Preparation of reports o Contracts, validate data, review transactions – that Junior employees used to do as part of their learning process. Such and as they counted in The New York TimesWhen these tasks are covered, companies no longer need such numerous juniors template because, de facto, AI agents become the assistants of the most senior profiles to make them more productive. The result: the learning chain of the professional career of these young people loses its first link formative. Seniors profiles. The Reduction in hiring Junior profiles It implies a change towards priority hiring of senior personnel, increasing its incorporations between 8% and 10% for 2025. This change is carried out with the intention of strengthening the profiles with more experience and strategic vision for its clients, which allows them to open new business roads. Digitization has transformed the business of consultants who no longer focus their model on the billing of consulting hours, but now customers pay for access to tools of artificial intelligence and automated processes that accelerate the delivery of results and They optimize efficiency of the projects. The quarry model falls. The juniors profile cuts far beyond a conjunctural adjustment: this change modifies the traditional pyramidal model of the great consultants, whose base was permanently nourished by young professionals. This constant quarry of new employees allowed gradual training and internal promotion towards management and partners positions. The reduction of that quarry puts at risk the future generation of managers and hinders the rotation and generational relief that characterized these companies. Before they were employees, then customers. In addition, from the merely labor environment, the cut in the hiring of Junior profiles also threatens a key commercial pillar of the sector: many young employees, after a few years in the firm, made the leap to positions of responsibility in other companies. From that position, the new managers They hired the services of his “Alma Mater”, which was a constant source of new clients. The loss of that virtuous circle can weaken one of the most relevant indirect roads of new business generation that these consultants currently have. In Xataka | Billionaire Mark Cuban has a advice for generation Z: “If you have time, use it to learn more about AI” Image | Wikimedia Commons (Luis García)

The voice recorders seemed dead. AI and new hardware are causing them to be irresistible again

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There was a time when voice recorders were essential for journalists, students and professionals who needed to register conversations. With the rise of the smartphone, They were relegated to a drawer corner. Today, artificial intelligence has returned them to the scene: compact and connected devices offer automatic transcripts and summary summaries in seconds. What seemed like a dead category returns to the attention of users and manufacturers, with proposals that modernize a classic tool. The Startup Plaud, based in San Francisco and Shenzhen, has found the key to reinvent a classic device. His Notepinwith format similar to a pendrive, allows you to record conversations and turn them into ordered transcripts and automatic summaries. The recorder connects to an application that offers intelligent searches and answers to questions about recorded content. Plaud thus bets on joining minimalist design and software to differentiate themselves from the basic functions offered by mobiles. From recorder to notes with ia Plaud has managed to turn an idea of ​​niche into a profitable business. Since its launch in 2023, the company has sold more than one million devices, According to Forbes. Its model combines hardware and subscription: the note Cuesta 169.90 euroswhile other proposals such as the Note and the Note Pro reach 169.90 and 189 euros, respectively. With this formula, the startup plans to reach about 250 million dollars of annualized income and boasts of margins close to 25%, comparable to those of the iPhone. Plaud does not arise in a vacuum: hardware with AI lives a moment of effervescence. The aforementioned means estimates that the sector has received more than 350 million dollars in recent investment. Amazon has also joined the movement acquiring Beea startup that bet on compact recorders for executives. The idea of ​​carrying an assistant always seduces investors, but the results do not always accompany: some projects have become warnings for the entire sector. Rabbit is a clear example of those unfulfilled promises. His R1 It was announced as the future of interaction with AI, but The initial emotion gave way to disappointment When users verified that Its functions were practically those of a mobile app. Humane went further with his Ai pina futuristic device that sought to replace the phone, But that ended up being an expensive failure. Faced with these stumbling blocks, Plaud has earned a hole focusing on real productivity: record, transcribe and organize information without impossible distractions or ambitions. Dingtalk China is also betting strongly on this category. South China Morning Post details That Dingtalk, the Alibaba business collaboration platform, presented in August the A1, a recorder with the compact size capable of transcribing, summarizing and translating conversations into more than 100 languages. The device is based on the Tongyi AI laboratory, trained with more than 100 million audio hours and specialized in 200 sectors. With prices from 499 yuan (about 60 euros to change), it is presented as a more affordable alternative to the plan of Plaud, which costs 169.90 euros, although it is not available outside China. The big question is evident: if the mobile can record, why load with another device? Plaud has found its space by focusing on functions that the phone does not offer with the same effectiveness. Your recorders incorporate dedicated microphones and extended autonomyideal for long days of meetings or interviews. The application includes specific templates for doctors, lawyers or commercials, which simplifies the workflow. This practical approach makes note to something more than a simple engraver: it is a tool designed for those who depend on registering information without interruptions. PLAUD PRODUCTS None of this is free. Plaud offers three plans: one basic, without cost, with limited functions, and two payment that unlock the entire potential of the device. The Pro Plan, which costs 110.99 euros a year, allows 1,200 minutes of transcription per month, more advanced templates and personalized summaries. The unlimited plan rises to 249.99 euros a year and offers continuous recording and transcription, in addition to all the functions of the platform. This structure reinforces the hybrid business model: attractive hardware and a subscription that converts the device into a complete service. Recording conversations is no longer an exclusive practice of journalists. Nathan Xu, plaud co -founder, believes that the device is conceived as a professional tool and Not like a spy device. To reinforce that idea, the note includes a state light that warns when recording. In the case of the United States, in some places such as California record without permission, it can carry fines or even prison sentences, although regulations are rarely applied. The ethical debate about carrying a microphone always on is still open. Plaud was born in Shenzhen, but Xu wanted to strengthen his identity as an American company. The firm is registered in Delaware, is based in San Francisco. An important point, At least according to the official website for the Spanish marketis that the service stores the data of its users on servers located in the United States. This strategy, apparently, seeks to dissipate suspicions in a context of growing tensions between Washington and Beijing in terms of privacy. The future of these recorders will depend on several factors. Plaud has already begun to explore sectors such as Health, where he acquired a hospital software startup to reinforce its position against competitors such as Open or Nuance, owned by Microsoft. This highly regulated market requires precision and security, which can favor specialized companies If they manage to gain user confidence. The return of voice recorders is not a simple fashion. Plaud has shown that the public is willing to pay for tools that optimize their time, even in an era dominated by the smartphone. With rivals such as Alibaba reinforcing its bet, competition intensifies. These solutions must prove that they are not only a bridge to mobile functions, but their own category. What seems clear is that recording and processing precision had never had so much potential. Images | Plaud | Dingtalk In Xataka | 100 million Tamagotchis … Read more

The domestic robot with which many dream is already real. F.02 Figure has just learned to load a dishwasher

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We have been imagining a future with robots that help us at home. From robotine of ‘The supersonic‘even Andrew from’The Bicentennial Man‘, Fantasy has always been there, but it had never seemed so real. The advances in recent years have taken us to a point where automatons begin to touch the field of everyday life. Figure AI, one of the most ambitious companies in humanoid robotics, has taken a step that brings that future. Your model Figure 02known as F.02, has shown that it can Fold clothes, reorganize packages and load a dishwasher: simple tasks for us, but greatly complex for a robot. A jump that redefines the potential of humanoids With 1.68 meters high and 70 kilos, F.02 is a fully electric robot with an autonomy of about five hours per load. You can walk 1.2 meters per second and transport objects of up to 20 kilos, which places it near the physical range of an average adult. What makes this robot special is that F.02 does not depend on human operators to execute their functions. Unlike Optimus, The Tesla robot we saw in the event ‘We, Robot’ with several assisted capabilitiesthis model works totally autonomously thanks to an artificial intelligence system called Vision Language Action (VLA), designed to interpret instructions and act on your own. The second key point is its ability to learn new skills from training data. F.02 could already fold clothes and move packages, but has incorporated the task of loading a dishwasher No need to redesign your hardware nor to create a new AI model. The company indicates that this task, which seems trivial, hides huge challenges: separating disorder of messy batteries, reorienting them and manipulating them with centimeter precision, coordinating both arms and handling fragile or slippery objects. Each dishwasher is different, each load is a puzzle, and the system must adapt in real time to unexpected errors or collisions. The most interesting thing is that everything has been achieved with the same robot and the same digital brain, only adding data. This draws a future in which domestic robots can receive updates for Expand their abilities without replacing them. They could even learn from their own experience at home, closer to a realistic vision of autonomous and useful robots on a day -to -day basis. Images | Figure ai In Xataka | Anthropic is worth 183,000 million even though he invoices 5,000 million a year. Or it is the business of the century, or it is the madness of the century

A spherical robot incapable of dumping

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In a Texas laboratory, a team of engineers has materialized a concept that NASA investigated to Explore the craters of the moon: A ball -shaped robot incapable of dumping. Roboball In his stage in NASA, mechanical engineer Robert Ambrose made several of his inventions come true: the Robonaut 2 humanoid robot or the Robotic robotic glove. But he failed to move forward a concept he had developed for the space agency in 2003. The premise was simple: create a robot that could not pour. His idea was a perfect sphere capable of accessing places where wheels and legs were a risk. Roboball did not see the light until, two decades later, Ambrose guarded the students Rishi Jangale and Derek Pravecek For your doctorate at the University of Texas A&M. A pendulum in an airbag. Roboball’s secret is not its spherical and soft housing, made of the same materials as an airbag, but the propulsion system inside. Composed of a pendulum and some engines, Roboball Rued in the desired direction by oscillating the pendulum to transfer impulse to the sphere. One of the most innovative characteristics of the robot sphere is its ability to inflate and deflate, which allows you to alter your traction to adapt to different surfaces. In the tests of the researchers, Roboball has proven to be able to move through grass, gravel, sand and even water, reaching speeds of up to 32 km/h. Taking up is never a problem because it does not have a “right side.” There are two prototypes. Roboball II has a diameter of 61 centimeters and is the laboratory version, used to adjust control algorithms and monitor the power of subsystems. Roboball III has an imposing diameter of 183 cm and is the commercial version, designed to carry useful loads such as sensors, cameras and sampling tools. The jump from one to another has not been easy. As there is no literature on spherical robots of this size, the team faces new challenges every day. In Pravecek’s words: “If an engine fails or a sensor disconnects, you can’t simply open a panel. You have to disassemble the entire robot and rebuild it. It’s like an open heart surgery in a rolling ball.” From the moon to earth. Despite the obstacles, Roboball’s performance is surprising, and his long -term objectives are ambitious. The team hopes that it can be deployed in a lunar landing module to explore the steep walls of cratersa place where “nothing would roll better than a ball,” says Ambrose. But its potential is not limited to space. The team is also exploring land applications, especially in search and rescue missions. “Imagine a swarm of these balls deployed after a hurricane,” says Jangale. “They could map flooded areas, find survivors and bring essential data, all without risking human lives.” Image | Texas A&M University In Xataka | The United States has returned to the moon after 50 years with a fleet of “low cost” ships. It is being chaotic

dismiss sellers to hire other expert sellers in AI

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In July, Microsoft proved to have radically changed strategy as its investment in AI. The Batacazo were The 9,000 layoffs that affected several of their departments, but there was also a change of sight: their approach to corporate sales. After having fired thousands of commercials traditional, the firm opted for replace them with solution engineers Specialized in artificial intelligence. A transformation that seems to be marking trend in the technological sector and that responds to the new demands of the business market. A change in the sales model. Microsoft’s strategy is to eliminate the figure of the general seller, that profile focused on commercial relationships but with limited technical knowledge. Instead, the company is committed to professionals who can make technical demonstrations from the first contact with the client. Judson Althoff, commercial director of Microsoft, It has reorganized completely its division with the aim of turning the company into “the firm of the avant -garde”. Why Microsoft makes this decision. According to Business Insider sources Near to the company, some business clients transferred their frustration to Microsoft for having to go through several vendors before reaching the technical aspects of the product. “The client wants Microsoft to present their people technically,” according to internal sources of the company. Artificial intelligence has raised expectations, as there are more and more companies that prefer to have first hand a deep understanding of the product from the first meeting, not superficial commercial talks. The competition presses. Microsoft faces a fierce battle with OpenAi and Google for the business market. Although it has the advantage that many large companies already use their tools, Your employees prefer chatgpt for being better known. This competitive pressure has accelerated the reorganization of the six areas of previous solutions in only three: business solutions, Cloud and IA platforms, and security. The domino effect on the sector. Microsoft’s strategy is not an isolated case. Salesforce has already applied a similar approachreducing your support staff from 9,000 to 5,000 employees thanks to AI agents. Marc Benioff, CEO of Salesforce, explained that “I managed to rebalance the number of support personnel because I need less.” This restructuring has allowed it to redirect resources towards R&D departments and more specialized sales. Eliminating layers. What is really happening is a redefinition of commercial value in the AI ​​era. Sector investors and analysts interpret These movements as a sign of technological maturity. And it is that companies such as Microsoft are showing that sales teams that do not understand the complexity of their products can no longer allow. Jason Lemkin, Specialized Software Startup Investor, esteem that “between 30% and 40% of sales representatives of one or two calls will be replaced by AI”. Cover image | Simon Ray In Xataka | “I’m afraid we’re going to be more busy”: Jensen Huang Discrepa from Musk and sees at AF a deep labor transformation

More than half come from four Chinese manufacturers

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In the aspirating robots segment, THE ROOM They seemed to dominate everything with iron hand. However, in recent times the situation has changed radically, and the protagonist of that revolution is China, which does not stop conquering more and more segments that seemed untouchable before. What happened. The Last data From the IDC consultant they reveal that in the first quarter of the year, the first four world vacuum robots manufacturers come from China. All of them have ended up unseating the traditional market leader, Irobot, a company known for developing the Robot Roba Robots Family. Chinese robots conquer the world. Chinese manufacturers who have broken the market are Beijing Roborock Technology (19.3%market share), Ecovacs Robotics (13.6%), Dreame Technology (11.3%) and Xiaomi (9.9%). Together those four companies managed to monopolize 54.1% of the total units distributed in that period, when the previous quarter that percentage had been 47.2%. Source: IDC Irobot sinks. Meanwhile, the Roomba falls significantly. A year ago they were in the first position in number of distributed units, but their current market share is only 9.3%, and their global sales have fallen 30.6% compared to the same period of 2024. Recall that Amazon was about to buy Irobot for 1.4 billion dollars, when the company today It is worth seven times less. Source: IDC. The aspiring robot are fashionable. Chinese firms have benefited in addition to a positive trend in this segment. At the global level they were distributed (not necessarily the same as “sold”) 5.09 million units in the first quarter, 11.9% more than in the same quarter of 2024. And the commercial war, what? China benefited especially from a curious fact: its best client is none other than the United States, and it seems that commercial war and tariffs are not significantly affecting this market. As indicated In Nikkeiexport tariffs of this type of products have been reduced to 30, although both countries must continue to negotiate since this tariff truce has the expiration date on November 10. In China the competition is fierce. Claire Zhao, an analyst at IDC, highlighted how these Chinese manufacturers face “fierce” competition in China, and there they barely manage to get benefits. New competitors also appear everywhere. DJI, known for his drones, has entered this segment with his family of Romo aspiring robots that adapt technologies of their air navigation systems. Meanwhile, Narkal Robotics, a Shenzhen startup, built 100 million dollars in April with investors such as Tencent. There were few … Roborock, for all. The market leader, Roborock, indicated that he has achieved “a significant increase in income in our business abroad” thanks to the development of new sales channels and expansion to new markets. The company’s revenues in the first half of 2025 are 79% higher than those of the same period last year, and have reached 1,100 million dollars. Ecovacs follows closely. Second is ecovacs, whose sales have grown by 86.5% in the second quarter with respect to the same period of 2024. Again the reason is in the Sales of your robots Outside China, in addition to the opening of new production lines to meet the growing demand that comes from the United States. China does not stop innovating. Chinese manufacturers do not stop launching new models and innovations, such as vacuum robots with arms and pier. The new X11 ecovacs have a new mop and new elements to clean corners more effectively. The model, which in Shanghai costs $ 840, costs $ 1,500 in the US, a price clearly affected by the sarancels. Roborock is, like its competitors, insatiable in terms of innovationalready end of June had increased the template of its R&D division by 73.5% compared to the previous year: it has 1,364 employees thinking how to improve its devices. In Xataka | Mopa is one of the skinny points of vacuum robots. Dreame’s proposal: change it for a roller

Toledo has proposed to change mass tourism for another “quality”. And it is clear where to look for it: in China

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With the flow of foreign visitors at record levels and the touristry converted into Hot debate themeToledo has proposed to rethink its tourism. The city lasts a ordinance that regulates the sector and He has recognized openly that he wants his flow of travelers to be more compatible with the day -to -day life of his neighbors, enhancing “quality tourism against mass.” Given that challenge, your City Council It is very clear Where you should look: China. That is why he has decided to go to the Asian giant has promoted himself. To the hunt for tourists. Toledo wants more Chinese tourists. And is willing to travel thousands of kilometers to achieve it. The city has just launched a commercial mission Headed by its mayor, Carlos Velázquez, to sell the benefits of the Castillanomanchega town in the Asian market. The delegation, in which local representatives and representatives of the hoteliers and the Toledo business fabric will participate, part today with a clear purpose: “reinforce tourism promotion” in China and (an important nuance) “attract quality tourism.” And what exactly will they do? In The statement In which he reports the campaign, the City Council does not give too many details, but it does advance that it will include “commercial meetings”, aspires to “consolidate” the image of Toledo as “quality tourism destination” and contemplates meetings with representatives of Chinese provinces. The team also wants to start the procedures for The twinning From Toledo with Xi´an, the city of the celebration Terracota warriors. What … and when. The initiative is interesting both for its content and (especially) for its context. After all, it is not any time for Toledo tourism. The City Council expects to approve This same month a New Ordinance which aspires to “make coexistence easier” between visitors and residents of their historic center and above all, In words of Carlos Velázquez himself, “to enhance quality tourism against mass.” That expression (“quality tourism”) is repeated half a dozen in The statement in which the City Council informs of the commercial mission. The New standard which will regulate the tourism of Toledo contemplates the declaration of certain streets of the Historic Center as saturated areas, in which special rules will be applied that facilitate the passage of visitors and neighbors. It also foresees that broad groups (formed by more than 30 people) must use individual audio systems, prohibit the use of megaphones at night and establishes that the guides Free Tours They will not be able to use colored umbrellas to capture customers. Why Chinese tourists? For several reasons. The main (and obvious) is the size of the Chinese market, a country of 1.4 billion of potential visitors. The Toledo Consistory himself remembers that only in the Xi´an metropolitan region, a territory with which he wants Portugal. And although the flow of travelers of the Asian giant is in a way conditioned By the war in Ukraine (the conflict affects aerial connections), Europe remains a Popular destination For the Chinese, whose tourism sector He recovers After the pandemic sake. In fact Toledo is not the only city that seeks to cut its visitors. Others locations and companies Spanish have already traveled to the Asian giant to strengthen ties. Carlos Velázquez himself has shown in other occasions His interest in China as the engine of a “quality tourism.” A figure: 3,150 euros. The Chinese visitor usually highlights for another reason, especially interesting for the tourism industry in its broader spectrum: the portfolio. According to the UNChina leads the ranking of international tourism spending, standing well above the United States, Germany, the United Kingdom and France, which complete the ‘Top 5’. And the United Nations is not the only source that points in that direction. In July Visa published A report on expenses of foreign visitors in Spain that places the Chinese in first position. “Each international tourist plans to spend on their trip to Spain up to € 3,150, which reinforces the positive impact of the sector on the national economy. For markets, Chinese tourists lead the average expenditure (€ 3,150), followed by Americans (€ 2,850) and Mexicans (€ 2,435)”, collect the reportwhich recalls that those who visit Spain do it above all for their cultural wealth, their attractiveness as a destination of sun and beach and the desire to know emblematic cities. The authors of the study They slide In addition, another interesting idea: as well as the British who arrive in Spain, they seek especially sun and beach and Mexican cultural experiences, the Chinese especially value purchases. Is there more data? Yes. And show the potential of the Chinese market that now hopes to conquer Toledo. While the flow of visitors to the Asian giant continues to be far from other countries such as the United Kingdom or Germany, The INE shows That last year Spain received just over 640,000 Chinese visitors, still below the 700,700 it reached before the pandemic. As for spending, the INE agrees that the average by Chinese visitor was around last year the € 2,900in front of the 1,300 of the Germans or 1,200 of the English. Statistics does not detail if it includes the value of flights. In any case, your half -day/person is also high: 406in front of the 165 of the Germans. Images | Daniel Velásquez (UNSPLASH), David Stanley (Flickr) and A Tourism (X) In Xataka | In San Juan de Luz they are discovering something: tourists are going from “picnic” to the beach before the prices of the bars

The world’s largest iceberg was about to turn 40. I was already lasting too much for experts

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Almost four decades after detaching themselves from Antarctica, the iceberg colossal known as A23aa Giant of one billion tonshe is fighting his final battle against the ocean. After an epic trip and decades stranded at the bottom of the sea, whatever The world’s largest iceberg They are breaking into pieces, and scientists predict that it could disappear completely in the coming weeks. The history of Iceberg. The A23A detached from the Philchner-Ronne Ice Platform of Antarctica in 1986 and was embedded at the bottom of the Weddell Sea for more than 30 years. A great formation that undoubtedly matters by overcoming the surface of the Community of Madrid twice or doubling the London Metropolitan Area. But it was not until 2020 when his epic trip beganbeing dragged by the ‘Icerbergs Highway’ to the South Atlantic. And although it was stranded for a while, He started his journey again in 2024. A threatening size. After its journey, earlier this year its immense size came to threaten the food areas of the penguins on a remote island of the South Atlantic, but the iceberg continued on its way. Now, according to an analysis of the Agite France-Presse and taking as a source the images of the satellite of the European Copernicus programthe A23a It has less than half of its original sizealthough it remains a large mass of 1,770 square kilometers. A dramatic disintegration. In recent weeks, huge pieces of ice, some of up to 400 square kilometers, have detached themselves from A23a. In addition, the sea around it is full of smaller fragments, many of which are large enough to suppose a risk for navigation. Andrew Meijers, physical oceographic of the British Antartic Survey (BAS)has told AFP that the iceberg is “disintegrating quite dramatic” as it moves north. “I would say that it is in the process of disappearance … Basically it is rotting below. Water is too warm for it to be maintained. It is constantly melting,” says Meijers. The scientist expects the A23a not to be “identifiable in a few weeks.” It has gone too far. The route that this iceberg has had, the truth is that it has surprised the scientific community. “Most icebergs do not get so far. This is very large, so it has lasted more and has come further than others,” adds Meijers. Climate change as a backdrop. Although Icebergs detachment is a natural process That we have documented, scientists affirm that the rhythm they are being lost is a problem. And behind this acceleration in the detachment is man and climate change. This is something that we have already seen as a serious problem in the ‘alley of the icerbergs’ where there are a greater number of these formations, further altering ecosystems in its path. Other icebergs have had the same fate. In the pastother specimens, such as A-68awith an extension similar to the area of ​​the province of Alicante, he broke down from the Ice Platform Larsen C in July 2017 and began a 2,500 km route that took him north. After four years of travel, he ended up disintegrating himself on the island of San Pedro, having previously generated great expectation from scientists. In this case, scientists could see how the ways of oceanic water are stratified were altered. In this way, there was an effect of displacement towards the depths of particular matter and phytoplankton, which alters the redistribution of nutrients in the water. Phytoplankton is the basis of tens of species, and right now It is found in great concentrations in Greenland by melbergs melts. And although it can be positive for marine life and Atmospheric co -capturethere is a paste: changes in temperature, chemical composition and salinity can alter ecosystems. Effects of A23a. A23A disintegration may have beneficial effects, according to researchers. And it is that the fact of releasing nutrients to the ocean can favor biological productivity. But above all, negative effects stand out, since fragmentation also raises challenges for navigation and fishing in the South Atlantic, since smaller fragments are more difficult to track than the main block. In Xataka | Terranova has seen how an iceberg colossal approaches its coast. The show is surprising; The phenomenon, no

100 million Tamagotchis in 30 years. The reason for being sold has a name: millennial nostalgia

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They have passed almost three decades since its creationbut the fever has not begun to turn off. With 100 million units soldthe Bandai machine is an artifact for natives of the nineties, yes, but also an object of desire for new collectors, as demonstrated by its last releases. And what demonstrates its current validity: the artifact that you have to take care of as a child with problems of incontinence and insomnia continues to generate amazing stories. Tamagotchi: modest origins. In 1996Aki Maita, a 31 -year -old game designer who worked for Bandai had the idea for Tamagotchi when he saw a television advertisement where a mother prevented her son from taking a turtle to school, which inspired her to create a digital pet that could fit in her pocket and require real care. He developed that concept with the help of Akihiro Yokoi: a virtual creature that should be fed, cared for and attended. Immediate success. With its international launch the following year, Tamagotchi quickly became a phenomenon. Soon began to arrive novelties and improvements for artifact. In 2004, different Tamagotchis communicated (and could get married) by infrared; In 2008 the Color screens; And already in this decade, the screen became Tactile LCD and Wi-Fi was implemented and different possibilities of connectivity. More than thirty different models of Tamagotchi have come to be created throughout their history. The nostalgia of the 90 works. Although the Tamagotchi never left at all, as it shows Tamaghotchi Paradisethat has reached stores this summer and that includes a zoom device to take care of creatures both from a cosmic perspective and from a microscopic, its outbreak of fame main fame took place in the nineties. He Kidult market segment which is making toy lines as never seen before handling two variables that the Tamagotchi cover wisely: on the one hand, they encourage and cover the needs of the nostalgic stimuli of Millennialconvinced that They won’t live such a happy time like that of his childhoods and young years. Port another, significantly, Tamagotchi are acquiring vicaria responsibilities taking care of a creature that demands constant attention. Perfect for a generation that, in many cases, is seen resigned, in many cases, not to have children. Know how to evolve. One of the great secrets of the success of the Tamagotchi has been to adapt to the new times, and we do not speak only of the incorporation of WiFi or touch screens, but of their mechanics, which have been going from a mere care and cleaning of an alien embryo to game mechanics clearly inspired by Pokémon (and we connect like this with Another fetish of nostalgia Millennial). In Tamagotchi Paradise we have fifty creatures that are divided into three environments (sky, earth and water), with three of them hidden at the beginning of the game, in curious parallelism with the legendary pokémon and other oddities. The possibility of making Tamagotchi muddle each other open the door to the birth of 50,000 different creatures, with characteristics inherited from their respective parents. Another mechanic that does not drink directly from Pokémon, but that does connect with the ideas of hunting, parenting and care of Nintendo creatures. History. The striking thing about Tamagotchi is that they have generated their own mythology and unique stories, often derived from the particular rupture of a taboo with respect to pets: despite being virtual, these encapsulated digital animals also die. For example, there are Funeral websites of the creatures Deaths, and Forums with hundreds of pages that they remember them and that they remain active. And a tremendous anecdote: in the year 97, A girl buried her Tamagotchi In a wooden coffin in a cemetery for real pets. Soon, the owner of the cemetery began to receive other Tamagotchis in his small coffins and had to convert and adapt the field. Image | Álex Alcolea In Xataka | A great mystery surrounded Tamagotchi 27 years after its launch. Now we have finally resolved

15 years later, Instagram arrives at the iPad. He does it with news that make differences to the mobile version

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Instagram and the iPhone have always gone hand in hand. The first version of the social network landed on Apple’s mobile In October 2010marking the beginning of a relationship that soon became iconic. Android users, meanwhile, They had to wait until April 2012 To be able to join the experience. The iPad, on the other hand, was out of the equation from the beginning. When Instagram reached the market, Apple’s tablet had already been available for half a yearbut never received an application designed for its screen. They have spent almost 15 years without that changing. Until now: This Wednesday the company has finally taken the step. The official Instagram application for iPad is now available Instagram has finally premiered an app designed for iPad, something that many users had time to ask. It is not a simple adaptation: the interface has been rethink for Take advantage of the big screenimproving access to messages and notifications, which can now be seen simultaneously. Even when reproducing Reels Comments can be expanded while watching the video full screen. The change is noticed as soon as the app. Stories are still visible at the top, reels can be seen in a big way and the tab Following It is divided into three views to better organize content: All: recommended publications and reels of all accounts in a row Friends: Accounts that follow the user and those that this also follows The latest: Chronologically ordered publications, prioritizing the most recent The messages also gain prominence: you can consult the entrance tray while a conversation is followed, and the system to read comments in Reels allows you not to lose detail of the video. Instagram has adapted its app to the most advanced functions of iPados. There is support for multitasking and floating windows in Ipados 26 (Available in Beta and that should arrive generally next week), full screen mode both vertically and horizontally and keyboard, trackpad and Apple Pencil compatibility. The application is now available in the App Store for any iPad with ipados 15.1 or higher. If you had the iPhone version installed, just update it: A second app will not appearbut the existing will automatically adopt this new specific design for tablets. Adam Mosseri, head of Instagram, He had admitted That the number of users interested in an app for iPad was never large enough to justify development. That excuse is already part of the past: Instagram finally has an official presence on Apple’s big screens. Images | Goal/Apple | Xataka screen capture In Xataka | Send files among all my devices was a roll. Then I found this free application, Open Source and Multiplatform

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