We have been thinking for years that no one can cough Qualcomm and Mediatek. Xiaomi’s response: hold me the cubata

Guard on May 22, because we will be facing one of the most important events in the history of Xiaomi. In addition to presenting the Yu7its new electric SUV, the company will launch the Xiaomi 15s Prothe company’s first phone with a processor … of Xiaomi. Yes, neither Qualcomm nor MediaTk, Xiaomi already has its processor ready and, according to the information we have, it will be a blow to the table. A cry in the air that feels the bases on a path that they have been wanting to travel for some time: one similar to Huawei. Xringo1. It is not the easiest name to pronounce, but this is what the new Xiaomi processor will be called. This is the most important movement of the company in recent years, starting with an Xiaomi 15S Pro that will be a step below with respect to the Xiaomi 15 pro. Everything necessary. That is far Poquipotent chip C1 arises From 2017, or that is shown by the Bonchmarks. The new Xiaomi processor will have a some somewhat lower than a Snapdragon 8 Eliteand will be manufactured in the process of three TSMC nanometers. 2 nuclei high performance working 3.9Ghz 4 nuclei balanced working a 3.4Ghz 2 nuclei efficiency working 1.89GHz 2 nuclei of extra efficiency working at 1.8Ghz Its structure: ten nuclei (one never seen so far in phones), with at least two high performance and a maximum frequency of 3.9 GHz. According to the information available, the GPU will sign it Imagination Technologies (company after the Powervr GPU historically integrated into the Mediatek processors), with a maximum frequency of 1.3 GHz. Not just for mobile. Without giving too many details, Xiaomi herself has confirmed that this processor It will not be included only in mobile phones. The development of a chip is very expensive, and the company will integrate it into more devices in its ecosystem. More and more huawei, with an advantage. Xiaomi has a huge advantage over Huawei: it is not in the American Entity List. This allows you to access American technology, and this deal with TSMC puts the Xiaomi chip ahead of all Huawei’s proposals to date. Despite SMIC advancesChina is not having easy to advance in its lithographic processeswhile TSMC is leading this race. Nothing prevents Xiaomi from achieving processors as powerful and efficient as the best of Qualcomm and Mediatek if they share lithographic technology. A lesson. If Xiaomi embroider it with his processor, he will be giving a lesson to giants like Samsung. The South Korean company, the main world reference in Android telephone sales, has been facing problems with its exynos division for years. One that It has been losing money for a long timeand with which they fail to be competitive in specifications. In fact, for a while at this part the best mobiles of Samsung have ended up betting on Qualcomm. With the exception of Samsung and Huawei, no other manufacturer has dared in this incursion of the processor of his own. Xiaomi has a golden opportunity with its Xringo1. Image | Xataka In Xataka | The best Xiaomi mobile price: purchase and comparative guide

Zaragoza witnessed this weekend of a most unique weather event: a supercell

From an extreme drought that ravaged the Iberian Peninsula for more than a year we have passed to a few months during which the extreme phenomena have come characterized by intense rainfall. We have seen various rainfall records beaten and we have also seen the most tragic face of these events. A new extreme event. Although it will not come with the destructive power of other storms, the province of Zaragoza has witnessed during the weekend of a new extreme event, A supercell. Supercells are storms with defined characteristics that make them a kind of miniature cyclone. They are more typical of areas such as the great plains of the United States than from Spain, but on Saturday the Aragonese could witness one of these storms. On Sunday, the State Meteorology Agency (AEMET) maintained yellow alerts for adverse phenomena in a good part of the area between the Ebro Valley and the Pyrenees. Notices that materialized in intense storms. The same day, Aemet shared through its social networks some images of this unique storm. Supercells are intense but not completely strange phenomena: similar events were also recorded in the region, according to explained at the time The local press. On that occasion, the storms came to cause a blackout in the city of Huesca, He pointed to the HERALDO DE ARAGÓN. What exactly is a supercell? Supercells are storms With an organized structure. In them, an ascending current transports, sometimes with high speeds, warm air from the surface to higher areas. There, the warm and humid air joins the cold and dry air, which leads to rainfall that can be intense and result in hails. The coexistence of an ascending and another descending current is one of the characteristics of these storms. One that also implies that these types of events can be extended for a certain time. This encounter between warm and cold air has another effect: it makes the storm turn. This triggers another of the characteristics of this type of storms, a mesocyclone, that is, an intermediate cyclone. From hail to tornadoes. According to explains the geographer Pedro de la Fuente to Meteoredthis type of storm involves risks derived from their rainfall and the winds associated with them. These adverse phenomena include hail, which can reach an important size; floods, as a consequence of rainfall, or important bursts of descendant wind. One of the most striking effects of this type of storms are, however, tornadoes. These are not frequent, even when these types of storms occur, but they can be one of the most relevant consequences of the supercells. From Ebro to the Mediterranean. If the storms in the Ebro valley have been protagonists during the weekend, the Mediterranean could take over on Thursday, Meteorologists point out. The storms could affect in particular the southern zone of the Valencian Community, as well as Murcia, Albacete and east of the province of Cuenca. In Xataka | “One of the most extreme phenomena in history”: meteorologists are dismayed before the heat wave of Africa and Asia Image | Matthieu pron

Samsung is winning with the launch of the Nintendo Switch 2. Users, not so much

The expected Nintendo Switch 2 It will arrive on June 5, and to be able to meet the huge initial demand, the firm has allied with Samsung. They are good news for the South Korean company, which manages to “steal the portfolio to TSMC” in this case. Here, however, there is small print. Chips to Gogó. As indicated In BloombergIn Nintendo they hope that in the first nine months of the new console (until March 2026), 20 million units will be sold. Having a manufacturer like Samsung as an ally to take care of chips is crucial, because there are very few who can assume that rhythm of production. Nvidia as a fundamental partner. When the Nintendo Switch 2 was revealed It was officially confirmed that this console would make use of a personalized NVIDIA processor. The chip integrates a GPU with RT nuclei and tensioning nuclei to provide a promising graphic jump and also improvements based on AI algorithms. Thus, it will be possible to enjoy Ray layout In real and theoretically, some type of DLSS system to offer higher resolution games. But the chip is disappointing. All data They have appeared allow to deduce that the chip used by the Nintendo Switch 2 is the NVIDIA TEGRA T239. It is a surprisingly old chip – the technology is 2020/2021 – whose GPU has ampere architecture, as in the NVIDIA GPUS 30 GPUS series. In fact, the photolithography process is 8 nanometers, when normal in state -of -the -art chips is to use nodes of 3 Nm, such as Apple in its M4, Intel in their lunar Lake and Arrow Lake, or whichcomm in its Snapdragon 8 Gen 4. Bad news for users? A priori this are bad news for those who buy the Nintendo Switch 2, at least if they think they are paying for the latest technology. Being old, the chips used in Switch 2 have clear disadvantages in areas such as energy consumption that will affect battery autonomy. A chip of 5 or at least 7 Nm would have improved this section significantly. But this is Nintendo being Nintendo. The Japanese company has been adopting this strategy for many years. He already did it with the original switch, which despite launching in 2017 used Tegra X1, a 20 Nm chip that was announced in January 2015. In its previous success, the Wii, its graphic chip was significantly less powerful than that of direct rivals such as the Xbox 360 or the PS3. Nintendo It does not care technically behind the rest: Sales have almost always proved him right. And the games are still wonderful. While their competitive theorists usually boast megaproductions with spectacular visual quality, Nintendo maintains a splendid tradition: what matters is to make videogames whose playability is extraordinary. The visual section matters, but is in the background. That makes the requirements so important either for Nintendo, or for its users at the hardware level: a large console can be made without having the best or latest of the latest in some of its sections. Controlling costs. Samsung thus wins a juicy contract that will allow you to squeeze the juice of its factories, but Nintendo is the one that really takes advantage of this strategy to reduce the component bill. These chips are of course cheaper than more modern alternatives, which allows saving in this section. The probable objective: Do not lose money with each console sold. The launch of the PS5 complied with the unwritten norm in the world of consoles: manufacturers They usually lose money with each console sold. It also happened with the Xbox Series S/X, and in both cases what they lost with the hardware then recovered it (and fondabilized) with the sale of video games. Eaten for served. Nintendo is also the exception to the rule, or at least it was, because some analysts point out that the firm will lose money with the console, which in Spain will cost 469 euros. Others indicate that Nintendo will not lose money, but Nor will it win it just. A good logistics decision. Nintendo’s strategy is also interesting because it will not “compete” for hiring production capacity in a TSMC that is very requested by companies such as Apple or Nvidia for their advanced chips. There are rumors that in the future there will be a 2 Oled switch, and it is likely that it is Samsung that also provides these panels, as has happened With the Switch Oled. Image | Nintendo | Dennism2 In Xataka | Activision reveals how powerful Switch 2 will be: much more than its predecessor, but to a world of PS5 and Xbox Series X/S

Many Spanish music festivals are financed by an Israeli fund. And some are already distance

After the recent one Eurovision Festivalthe presence of Israeli capital in events around the world begins to be discussed by activists and even by certain governments, as in Spain. Israel has become a uncomfortable presence For certain cultural events and many music festivals, such as Sónar, they are checking it in recent weeks. Sónar takes a step. He Sonar Electronic Music Festival He has distanced himself from the KKR Investment Fund, current owner of the festival through an intermediary company, in a movement that culminates a few days scrambled in the Spanish scene of large festivals. Public opinion and many groups have been contrary to the interference of the company, with pro-Israeli interests, at several festivals. Sónar has expressed With a statement its “solidarity with the Palestinian civilian population trapped in the humanitarian catastrophe that is lived in Gaza.” It is the second one that broadcasts in a few days, after one that He was criticized for his excessive warmth. This statement is a simple declaration of intentions, since Sónar will continue to be the property of KKR. What is KKR? An American investment fund whose acronym corresponds to Kohlberg, Kravis and Roberts, surnames of its founders, and which has established itself as one of the world’s largest private capital companies, with assets of more than 400,000 million dollars. Among the most criticized kkr activities There are real estate investments in Palestinian territories occupied by Israel, such as Jerusalem Este, Gaza and the West Bank. KKR also controls Guesty, an Israeli platform for real estate property management, which reinforces his presence in the country’s housing sector. KKR has also invested in Israeli technology and cybersecurity companies, As Optivwhich was founded by former intelligence ex officers of the Army of Israel. Finally, Henry Kravis, KKR co -founder, is an acquaintance donor of cultural and political initiatives promoted by Israel and has financially supported US politicians aligned with Israeli interests. Within your team there are Figures like David Petraeusformer director of the CIA and president of the group in the Middle East, which makes clear their interests in the region. Festival intervention. A week ago, the newspaper El Salto He published an article About how KKR had acquired in 2024 Supersruct Entertainment for 1.3 billion euros. It is a company that organizes some eighty festivals worldwide and that in Spain is behind events as known as Sónar, Arenal Sound, or are Do Camiño, Love The 90s, Resurrection, Viña Rock, FIB, Monegros, Brava Madrid, Tsunami Xixón or Granada Sound, among many others until they add about twenty of them. At the moment, Sónar is the only one that has been unmarked from the policy of the investment firm, ensuring that he had no “control” on the company’s investments or decisions. Groups that protest. Although the festivals have not been unmarked from the presence of KKR, many groups have done so, especially those linked to social causes. Some of them They are repeat offenders, Fermín Muguruza, Non Servium, the last Ke Zierre, Sinkope, Kaos Urbano or Porretas. And the Spanish case is not unique: the London platform Boiler Roomwhich broadcasts live music sessions throughout the world, has also been acquired by KKR. The DJ and Producer Ikonika and the DJ Beatrice M are two of the artists who have announced their withdrawal from the festival that the company planned to organize in summer. Boiler Room has issued a statement In which he says that the sale has been a decision of his current owners, in which the team has not been able to influence. More festivals. The movement of the groups (and the Very visible action of civil movements such as the known as BDS movement of Boicot, divestments and sanctions against Israel) has encouraged several festivals to join Sónar, as Eldiario.es. This is what Sharemusic!, Organizers of the 90’s, love the twenties or i love reggaeton (“we want to express our total condemnation to the violence that the Palestinian people”), and Rock vineyard (They condemn “without nuances the massacre that the Palestinian people are suffering”). Both, such as Boiler Room and Sónar, clarify that despite the fact that the festivals are owned by KKR, this does not influence the programming or convictions of the teams. Government support. That the music festivals have become a center of attention for their relationship with Israel’s policies are framed in a much narrower observation of different cultural manifestations, with which it seems no longer to serve That “apolitical entertainment”. To the rejection of the bands to the festivals and the dust that has raised the result of Eurovision, the government positions are added. Last Saturday, the Minister of Culture, Ernest Urtasun, said the KKR fund “It’s not welcome” in Spain and commented on the “penetration” at music festivals. After Eurovision, Pedro Sánchez himself requested the Exclusion of Israel from international cultural eventslike the festival itself.

What is, how it works and how to use Google AI to organize information sources or create podcasts in minutes

Let’s explain What is and how works Notebooklma Google tool to organize your sources using artificial intelligence. It is a curious element, in which you can upload several articles or documents and then ask questions about them or create an audio summary as if it were a podcast. We are going to start the article explaining what this program is exactly, so that you can understand its operation. Then we will tell you how it is used and the options you have available. What is Notebooklm Notebooklm is a service that allows you to use artificial intelligence to interact with a content you decide. Everything you ask and do will have to do with The sources that you have added manuallyand the information will not be obtained from another site. When you use Chatgpt, Gemini or other artificial intelligence chatbot, when asking a question you will get the information from the data with which it was trained and internet. However, with notebooklm The data is removed only from the sources that you addthe articles or documents that you raise to each of the projects, which can be PDF, text files or web pages, even YouTube videos or slides of Google Slides. In addition to that, you can also Create writings or audio summaries From these data. These audio summaries are practically a podcast. Therefore, this Magic notebook It is a kind of Research and Writing Assistant. It can help you learn more from certain texts without having to read them all, something that can also be useful when studying, since by power, you can even ask you to ask you questions and then answer them. Notebooklm is a free toolalthough it also has a payment version for those who have a subscription with Google One to access the best versions of the Google AI. This payment version includes style customization options, collaborative notebooks or more audio summaries, notebooks and the possibility of adding more sources in each. Finally, it is important to know that Notebooklm also has several negative aspects. To start, sometimes you lack precision when finding data in your sources, not finding data that are there. In addition, you can make mistakes and invent things with the classic hallucinations of artificial intelligence, and is still too slow with the answers. How to use Notebooklm You can use notebooklm Through its official website or by mobile applications. The official website is Notebooklm.google.comwhich you can access from any application. And you have the applications In Google Play For Android and In the App Store For the iPhone. Notebooklm is divided into notebooks, which are work spaces. The first thing you will have to do, therefore, is to create a new one. Once inside, both in the application and on the web, in general You will have three columns or sections in which each notebook is divided. On the left you have the fountains. Here, You can add one or more sources. Everything you upload will be what analyzes Google’s artificial intelligence when you ask you questions or ask for content. They can be text documents, slides, PDF, YouTube videos or even links to web pages or online items. Then you have the section of Chatwhich is where you will be able to ask Google’s AI all the questions you want. When you do them, then you will analyze the text and generate an answer. It is here that you will need creativity to ask what you want or ask you to generate different types of text or summaries of what is in the articles. And then you have the section of Studio. In it, you will be able to create an audio with A summary of the sources provided In this project. This summary is almost like a podcast, and you will be able to eliminate or download it. It can be a fantastic tool to have audios to listen at any time, and you can reproduce it from the web or the app. In Xataka Basics | The best PROMPTS to save working hours and do your homework with Chatgpt, Gemini, Copilot or other artificial intelligence

Ryanair’s most expensive summer is just around the corner. The reason: to have sold too cheap

The greatest Low Cost from Europe is about to upload their prices. After a year with tickets up to 7% cheaper, Ryanair has announced price increases for this summer. Your benefit fell into the last quarter16%, up to 1.6 billion euros, dragged by the war with online agencies and failed deliveries of Boeing. In detail. Michael O’Leary, his CEO, sells it as a “remarkable robustness” in a difficult year. But the real margin per passenger has remained at just 8 euros, less than its more than 10 euros of 2024. Ryanair has had to give part of the cheap seat with a discount. Online agencies stopped selling their flights and that forced him to lower prices to maintain occupation. It is a serious problem for an airline whose model lives to fill each 95% flight. Why is it important. Ryanair, with his very particular brand image, is a European air transport thermometer. If she suffers, the rest too, because paradoxically anyone, not even the big ones, approach the return of the queen of the flight Low Cost. The balance between costs at bay, constant growth and permanent tensions with their partners (aircraft manufacturers, travel agencies, governments under the command of airports) sometimes cracks. And if even Ryanair has to raise prices, this summer fly will be presumably more expensive. Even for the rest. In perspective. Ryanair has trimmed his expectations. Of the 215 million passengers he expected by 2025-2026, it goes to 203 million. Its long -term objective (300 million in 2034) is still standing, but has stopped the rhythm. In addition, the tension on both sides of the Atlantic can lead to tariffs for the Boeing aircraft that Ryanair resorts (one of the secrets of its prices is the homogeneity of its fleet). AND Ryanair is clear: If you have to enroll the planes in the United Kingdom to avoid those tariffs, it will. The idea of ​​buying Chinese airplanes Sounds more to order, modus operandi. The important thing is that tariffs do not translate at a cost for them. The backdrop. Ryanair’s story does not change: growth, low prices for seats surrounded by accessories to monetize, pressure to suppliersReturn to the shareholder. But sometimes the seams appear. O’Leary, his CEO, boasts of muscle, but has had to resort to discounts, adjust expectations and distribute dividend to calm the markets. Outstanding image | Xataka In Xataka | The great secret of Ryanair’s success is that he does not earn money to fly: he does so squeezing you in everything else

Russia opened her prisons to fight in Ukraine. The problem is that they are returning free … and they were convicted murderers

In the month of January several data and figures of the war in Ukraine were known through the Institute for the Study of War. We already knew that among the many paradoxes that the conflict threw, one of them had to do with The economic “value” that he had a Russian soldier in his native country. However, then another reality was also revealed: Moscow’s casualties on the front led the Kremlin to implement drastic strategies to fill their ranks, opening the door of their prisons To recruit criminals of all fur. The problem has arrived months later, when many of those soldiers are returning home. Return murderers. I told it a few days ago in Exclusive Washington Post. As we said, the war in Ukraine opened a Unusual and disturbing door: convict criminals, even murderers and rapists, could obtain forgiveness of the State If they agreed to fight in the front. This macabre pact has now resulted in a new wave of violence in the interior of the country, fed by veterans and former inmates who, after surviving the war, return home as free men and, in many cases, returning to crime. Real examples. In The report There were tremendous stories like Yekaterina Polyanskayamurdered with a knife by its ex -husband in an Achinsk park, Siberia. Shortly before, the man had also killed his new partner. This was only one of the numerous cases that have shaken communities that fear to see how their worst executioners escape from punishment under a war medal. In a dystopian turn of events, his aggressor, Kirill Cheplygin, currently arrested, has requested Go back to the forehead To avoid their conviction, and the neighbors, terrified, have started a campaign to prevent their possible return. It is not an isolated case: other criminals have followed that way, some so monstrous like Nikolai Ogolobyakconvicted By cannibalism and murderor Viktor Savvinov, who, after being pardoned by fighting, killed brutally to two more peopleincluding a decorated teacher. The pattern is repeated: atrocious crimes, a brief step by prison, armed redemption in the front and, for many, definitive impunity. Between war heroes and predators. In the background, a story that We already count in the month of January and that the New York Times published Exclusive: Russian authorities promoted this policy with patriotic rhetoric and institutional fatalism. According to Kremlin, shedding blood on the battlefield can even redeem the cruelest of criminals. In fact, They counted the reports that the official press portrays them as a new heroic elite, and the Censorship Law prevents openly criticizing to those who have fought in the so -called “special military operation”. However, in the streets, especially in rural or peripheral communities, imposes fear. Families of victims live knowing that the murderers of their daughters, mothers or neighbors could Return armedproud and without control. Cases like Oksana Pekhtelevawhose daughter was murdered with sadism by her ex -boyfriend and tortured for hours without the police intervened, she learned by the press that the man had been released and sent to the front. Today he doesn’t know where he is, or if he will return. An arbitrariness that breaks any possibility of justice. Plus: citizen protests run into a wall of Institutional indifferencewhile the crimes accumulate in those margins of the heroism officialized. Brutality and abandonment. Within the Russian army itself, violence is not only against the enemy. According to The reports With which the post has been made, there are dozens of documents that describe commanders who “cancel” their own soldiers by sending them to suicidal missions, punishing them in cages, burying them alive or hitting them. In total psychological support, structural brutality has transformed thousands of men In human bombs ready to explode. To all this we must add another “bad” of wars: Alcoholism has shotwith record figures for consumption after the invasion of Ukraine, and the crime rates They have reached levels not seen for a decade. He Washington Post counted Cases such as Danil Akhipov, who fled from the country after flying their hand and defecting, which describe a front where superiors treat soldiers as cannon flesh and human life is not worth much. AkHipov explained to the environment that, of every fifteen men in his assault unit, Only three survived to each operation. The result: a dehumanized army, full of combatants With posttraumatic stressaccustomed to killing and now reintegrated into society without supervision or purpose. No exit for victims. Meanwhile, the Legal and political framework Russia seems to reinforce this spiral of impunity. The law, as we said, consecrates forgiveness as a reward for combat, without evaluating the risk of freeing certain individuals. Neither multiple sexual crimes nor particularly sadistic murders prevent access to this kind of “war pardon.” Ukraine too approved a law A year ago, it allows “minor” criminals to fight, but those convicted of murders, sexual crimes or violations of national security laws are prohibited from doing so. In addition, the victims and their relatives are not informed in Russia, nor do they have access to legal resources to oppose, and in many cases they do not even know that their aggressors were released until It’s too late. The political elite, armored by institutional machinery, ignores citizens’ requests. For many, to live in the same city or town that who killed his mother or daughter is a daily hell. And yet there is no legal tools To protect them. Trauma mirror without justice. The documents and the experiences collected For the Times and The post They reflect a reality that has surely been repeated in all wars and conflicts of the last centuries. In the case of Russia it is not only a consequence of the armed conflict, but the consolidation of a model that sacrifices justice, security and truth in favor of a warmongering rhetoric that makes criminals patriots. Because of its proximity, the parallels with the return of traumatized veterans after Afghanistan in the 80s serve as warning, but the difference is that today impunity … Read more

Ten years ago, a mobile brand wanted to stand up to Apple and Samsung. That brand is Meizu, and has returned in style

In 2003 there was a Chinese brand that began by manufacturing MP3 players. That brand was called Meizuand was founded by Jack Wong, a former Soken worker, Singapore -based audio company. Meizu ended up becoming one of the Chinese referents with their MP3. In 2006, its Meizu sales were worth more than 10,000 million yuan, becoming the first local success manufacturer in the MP3 market. The next logical jump went to the MP4 and, just three years later, he ventured with something that would change everything: mobile phones. The Meizu M8 Meizu began to focus on the creation of mobile phones in 2006, but it was not until 2009 when the market launched its first proposal: the Meizu M8. It is not necessary to mention the gagdet that I imitated, since it was quite evident. With a 3.3 -inch touch screen, resolution 720×480, bluetooth connectivity and an ARM processor, this first phone landed with Windows CE 6an operating system developed by Microsoft for consumer electronics. One of the first predecessors of Windows Phone. What had to happen happened: the Meizu M8 generated a lot of stir because it was an iPhone tracing, although the company raised that its phone came to the market before. He was not right: the iPhone appeared four days later, on January 9, 2007. The Meizu M9 With the Meizu M9presented in December 2011, the company looked at the face of Galaxy S. The new model arrived with a 960×640 resolution (the same as the Apple Display retina) and with the same processor as the processor of the Samsung Galaxy s (S5PC110) and Android 2.2 Custom with the meizu layer. It is important to highlight that these phones were only sold in China, the main market for Meizu at that time. It is easy to understand why Meizu began to look towards Android. In that same 2010, Apple started responding to Meizu. He denounced before the patent office that phones like the M8 were a tracing of his iPhone. China ended up giving the reason to Apple, and Meizu was forced to M8 sales. The MX3, MX4 and international expansion In September 2013, Meizu launched an iconic device. One that server had in his pocket. It was about Meizu MX3a phone with Flyme 3.0 (Meizu’s customization layer), Exynos processorSony cameras, screen signed by Sharp and Japan Display … It was the beginning of a stage in which Meizu began to expand internationally, and that reached a high peak with the MX4. Meizu never became a mass brand. In fact, the MX4 version that was sold in Europe (low invitation system) He arrived with Ubuntu. However, there were agreements with retail partners for distribution (Gearbest, mainly). There is no data on sales that the company achieved. In forums such as Htcmania he managed to earn the love of users, and Flymeos was one of the most different customization layers in the market. A competition that could with them Although Meizu made very good phones, there were two Chinese manufacturers taking absolutely all the cake: Huawei and Xiaomi. Meizu made no investment in marketing or post-sale, while its competition began to sign agreements with operators already have a presence throughout Europe. Meizu was reducing his collaboration with partners and, over 2017, he ended up retreating to China and emerging markets. In short, Meizu was always focused on his native country, but gave small steps to try to approach Europe without too successful and without a solid distribution network. Geely’s intervention Geely is a Chinese giant in the automotive market. Is behind Zeekr, Lynk & Co and even Volvo, and Meizu bought through one of its subsidiary companies to integrate it into its intelligent mobility ecosystem. Its founders maintain participation, but the strategic direction is in the hands of Geely. The plan: strengthen its technology division for vehicles, with systems such as Flyme Autothe interface that gives life to Lynk & Co. Geely cars found in Meizu a key ally in software, and Meizu obtained a new business course and resources under the umbrella of a giant in growth and expansion. The return Globalization It is the word that Meizu wanted to highlight in the presentation of its new products. Specifically, the company has just made five phones officers, new VR glasses and an intelligent ring. Namely: Meizu Mblu 22 Meizu Mblu 22 Pro Meizu Note 22 Meizu Note 22 5g Meizu Note 22 Pro 5g Meizu Starv View Meizu Starv Ring 2 The company has presumed to be expanding for more than 30 countries, including Spain. It is the most important launch in its last years, one in which Meizu’s reentry in the international market marks. Meizu is going to focus on input and medium -end mobiles. The crown jewel is the meizu note 22 pro 5ga telephone with IP68 water resistance, 6,200MAH battery with fast charging of 80W, Snapdragon 7s Gen 3, 1.5K screen with 4,500 nits and main camera of 50 megapixels. Its price will be around $ 299 to 369. Regarding the rest of the models, they have more humble specifications (such as MediaTak Helio G99) and prices that are around $ 200. A product-centered strategy affordable with simple specs to conquer the market in quality-quality. You can consult The Specs of each of them on their website. Even more striking are the Starv View, their glasses with a 188 -inch projector. They have speaker system, weigh only 74 grams, they come with Flyme XR 2.0 (Android based on the Meizu layer), 700 brightness nits and Full HD+ resolution for each eye. Meizu now has two challenges. The first is to make your distribution system as powerful as that of its rivals: operators, Amazon and main Spanish distributors. The second, achieve a convincing product marketing. The brand is an absolute unknown in Spain, but has the opportunity to conquer by quality-price. Image | Meizu In Xataka | The smartphones that failed in Kickstarter show that some concepts are as original as useless

Nobody wants to spend three hours on a Saturday. And that’s why hypermarkets go down

For decades, hypermarket was the dominant format in the collective imaginary of mass consumption. A huge parking, infinite halls, “all under the same roof” as a promise of efficiency and a comforting feeling of abundance. It was almost aspirational, a happy import. Today that promise does not advance, but goes back. According to the latest Mercasa data cited by The economistsupermarkets already concentrate 91.8% of the commercial food area in Spain. Hypermarkets, on the other hand, have fallen to 8.2%. It is a modest percentage change – 1.3% loss in a decade – but very symbolic: the consolidation of one model and the replication of the other. Not even the investment effort of Alcampo or Carrefour have reversed the trend: in a decade, the hyper have opened 37 new stores and added more than 27,000 square meters. But its relative weight continues to fall. Even in market value there is stagnation. After a postpandemic rebound, the Híper channel has returned to 13% quota, the same level as in 2021. And the format that grows most is ‘great supermarket’, that of more than 1,000 square meters. In 2014 there were 3,501 stores like this, in 2024 were 4,836. Almost half of the food sales surface in Spain is in the hands of this specific supermarket. The reading of some experts such as Kantar points to a combination of factors: Smaller homes. Average age of the population. Urban context that favors small and close purchases. Less culture of the car than in countries like the United States. They are elements that explain a good part of this displacement of consumption. It is not the people bought less in the hyper, but often neither considers going there. From the chains themselves recognize the turn. Alcampo recently announced a plan to reduce the size of 15 of its hypermarkets and close 25 supermarkets. He is also reforming more than 60 stores and strengthening his logistics for the online channel. All with the idea, they say, to “adapt to smaller, convenient and adapted establishments to new needs.” The parent group, Auchan retail, also crosses difficulties in other markets, especially in France, with two consecutive years of fall in sales. Carrefour does not escape either. Although he bought 46 Supercor stores, Its quota has fallen to 9.8% and Its matrix has also announced adjustments. It is early to know if we are facing the definitive sunset of the hypermarket or if it is a lower correction, but although it maintains objective advantages (assortment, price, promotions, suitability for those who need to go by car …), and it is likely that it will keep its relevance in suburban contexts, the tendency direction seems clear: the battle by surface, frequency and closeness is won by the supermarket. Maybe Change is not as commercial as mental: we no longer think about purchase as an event (which requires going to a very specific place, getting the car, dedicating more time, keeping it a weekly time) but as a more spontaneous and functional routine. And in that logic, the supermarket – Ágil, close, practical, integrated in our day to day – has an advantage. It is not that the hypermarket has failed, but that the context has changed. In Xataka | Mercadona has eaten its competition in Spain thanks to a recipe as successful as Leonina: 3.88% Outstanding image | Annie Vo in Unspash

A alluvion of controversies is eclipsing the launch of the Xiaomi Yu7. The brand is clear that it is an organized campaign

On May 22, Xiaomi will present the Xiaomi Yu7, its second electric car. The presentation will be at 1:00 p.m.noon in Spain and will arrive charged with another good news car as far as technological products are concerned, as Lei Jun, CEO of the brand, has confirmed, CEO, CEO of the brand, In a publication in Weibo. The announcement comes taking advantage of the fact that the company faces its fifteenth anniversary. It is not even of legal age and Xiaomi already has two cars in the garage. In 48 hours we will know all the details of that second vehicle that will arrive with SUV body and that, According to the brandevokes “A heavenly car that furrows the winds”. At the moment, we only have knowledge of your image because the technical capacities, their power or their performance in the field of autonomy are a secret, beyond that it is rumored that we can be talking about a car capable of cover 820 km in completely electric modealways according to the Optimistic Chinese Cycle of Homologation. But a few hours after presenting the world its new car, Xiaomi’s image does not go through its best moment. The Xiaomi Su7 accumulates controversies in recent days. The brand is clear: They are suffering a discredit campaign. Complaints and 10,000 bots on social networks “Internet is not a space without law. Xiaomi will deciduously use legal measures to protect our legitimate rights against slander and malicious attacks” These have been the words that Lei Jun, CEO of the company, has used to accompany the information of the Xiaomi Legal Team in Weibo. The brand ensures that it is suffering an organized attack on social networks and that the corresponding organizations in China are already investigating what happened. Click on the image to go to the official statement As you can read in the statement that accompanies this text, an organized group would have used 10,000 accounts on social networks to generate defamatory content against the company. The campaign has been active, always according to Xiaomi, since December 2024 and has had as its main objective the information about the Xiaomi Su7, the company’s first electric car. The truth is that the news related to various issues With the Xiaomi Su7 and its different variants they have multiplied in recent weeks. The last of them are related to deformation in the front bumper that, According to the companyaffects a very small number of units and is due to an incorrect installation. However, the vehicle that is causing the brand is causing the brand is the Xiaomi Su7 ultra. In fact, from Xiaomi They have presented their apologies in Weibo for the last two controversies they have had to face. First, the owners of the Xiaomi Su7 Ultra were checked when a software update left their cars with 600 hp less than those announced For the brand. The company sold this version as the most sporty option, with 1,548 hp per flag and the announcement that they were much faster and more powerful than Porsche but at a much lower price. Claiming that security was its main objective, The Capó brand this power more than 900 hp and launched a program to unlock the entire power after Demonstrate on a circuit the performance of drivers as pilots. However, the criticisms were so sound that the company soon reversing this decision. The second great controversy came a while later and, in fact, it is a problem that Xiaomi has on the table. According to some clients, the specific carbon fiber hood designed to evict the heat that accumulates in the front It barely has purely aesthetic functions. They believe that its performance is void and, therefore, allege that the company lied and sold them a product under deceptive advertising. Now customers have submitted with a collective claim and reject Xiaomi’s proposal to change the carbon fiber hood for the aluminum original or deliver 20,000 credits to use in their store. Those affected defend that the company must return the car’s money and, in addition, multiply it by two since they have been deceived in the purchase process. These controversies are tarnishing the launch of the Xiaomi Yu7, the second electric car of the company and for which the floor of its factory is expanding since they expect a very high demand. In fact, the company itself already has opened the deadline to reserve the car even before officially presenting it. Photo | Xiaomi in Weibo In Xataka | All cars depreciate immediately as soon as they leave the concessionaire. All but one: the Xiaomi Su7

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